Relevant bibliographies by topics / Marketing – Tunisie

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Marketing – Tunisie'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing – Tunisie.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing – Tunisie"

1

Rahmoun, Mbarek. "Factors affecting customer behavior in telecommunication industry." International Journal of Research in Business and Social Science (2147- 4478) 9, no. 2 (2020): 133–38. http://dx.doi.org/10.20525/ijrbs.v9i2.616.

Full text
Abstract:
Marketing and strategy research has given a lot of importance to the study of product and service quality improvement. This has been widely studied in the literature as an appropriate competitive strategy to ensure customer satisfaction in the marketplace and gain a sustainable competitive advantage. In this paper, first, we have opted for an extensive review of marketing literature, quality of service and consumer satisfaction. Next, we propose to determine the factors that may affect customer satisfaction in the telecommunications industry in Tunisia. Indeed, each organization chooses to suc
APA, Harvard, Vancouver, ISO, and other styles
2

Ben Salem, Maryam, and François Gauthier. "Téléprédication et port du voile en Tunisie." Social Compass 58, no. 3 (2011): 323–30. http://dx.doi.org/10.1177/0037768611412136.

Full text
Abstract:
The newly widespread and highly popular presence of Islamic TV-preaching on Arab satellite channels has accompanied the re-composition of religious practice in the Arab and Muslim world, becoming the primary means of religious transmission. The authors define and illustrate the re-composition in terms of personal ethics and identity affirmation, which are implied by this new mode of marketing strategy in a Tunisian society already shaped by the global market economy and its consumer ethos. On the basis of an empirical study consisting of participant observation and interviews with 48 veiled Tu
APA, Harvard, Vancouver, ISO, and other styles
3

Boyer, André, and Ayoub Nefzi. "La perception de la qualite dans le cadre d'une consommation de type expérientiel et la fidélité : le cas du secteur hôtelier en Tunisie." Market Management 7, no. 2 (2007): 5. http://dx.doi.org/10.3917/mama.042.0005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kaabachi, Souheila, and Hassan Obeid. "Determinants of Islamic banking adoption in Tunisia: empirical analysis." International Journal of Bank Marketing 34, no. 7 (2016): 1069–91. http://dx.doi.org/10.1108/ijbm-02-2015-0020.

Full text
Abstract:
Purpose The purpose of this paper is to identify the main factors influencing the adoption of Islamic banking services in Tunisia. Design/methodology/approach The paper presents primary data collected by self-administered questionnaires involving a sample of 239 respondents located in Tunis city. Respondents were conventional banks’ customers who were actually non-users of Islamic banking. A descriptive statistical analysis was conducted to determine consumers’ awareness of Islamic banking. Findings The results revealed that Islamic bank reputation, relative advantage of Islamic banking and it
APA, Harvard, Vancouver, ISO, and other styles
5

Ltifi, Moez, Lubica Hikkerova, Boualem Aliouat, and Jameleddine Gharbi. "The determinants of the choice of Islamic banks in Tunisia." International Journal of Bank Marketing 34, no. 5 (2016): 710–30. http://dx.doi.org/10.1108/ijbm-11-2014-0170.

Full text
Abstract:
Purpose – The purpose of this paper is to determine the explanatory factors for the selection of Islamic banks and evaluate the moderating role of demographic characteristics. This study seeks to better understand these determinants in Tunisia, a country with a developing Islamic finance system and a culture different from those in other Muslim countries studied in the literature. Design/methodology/approach – The authors developed a two-sided approach: a quantitative survey and 12 semi-structured interviews based on four customer segments identified by the quantitative study. For the survey,
APA, Harvard, Vancouver, ISO, and other styles
6

Derbali, Chaima, Drakos Periklis, Mamalis Spyridon, Gert van Dijk, and George Angelakis. "Factors That Influence Consumer Buying Behavior of Fresh Packaged Food in Tunisia." International Journal of Food and Beverage Manufacturing and Business Models 3, no. 2 (2018): 1–15. http://dx.doi.org/10.4018/ijfbmbm.2018070101.

Full text
Abstract:
This article provides current information about the consumer buying behaviors for fresh packaged food in Tunisia, and studies the Tunisian consumers' attitudes and perceptions of fresh packaged food quality. Based on this study, a potential marketing strategy can be introduced or improved to attract the consumer to purchase fresh packaged food. In this article, the quantitative method was applied by categorical regression which resulted in two models based on the consumption of fresh packaged food and the quantity purchased of the product.
APA, Harvard, Vancouver, ISO, and other styles
7

Abdennadher, Raef, Lazhar Ayed, and Bronwyn P. Wood. "Political advertising and voting behaviour in a nascent democracy." Journal of Islamic Marketing 10, no. 3 (2019): 827–47. http://dx.doi.org/10.1108/jima-11-2017-0128.

Full text
Abstract:
Purpose This paper aims to investigate the impact of political advertising on voter attitude and the processes of decision-making in the specific context of the inaugural democratic experience of post-revolutionary Tunisia. Design/methodology/approach The study was conducted in Tunisia, where the target respondents included Tunisian’s eligible to vote during the presidential campaign of October 2014. The study uses questionnaires for data collection using a convenience sampling technique. Findings The major findings of the study are that the persuasion power of advertising has a direct impact
APA, Harvard, Vancouver, ISO, and other styles
8

Ben Ayed, Manel. "Impacts of COSER Strength on Service Loyalty." International Journal of Customer Relationship Marketing and Management 10, no. 1 (2019): 34–47. http://dx.doi.org/10.4018/ijcrmm.2019010103.

Full text
Abstract:
This paper investigates the effects of customer-one service employee relationship (COSER) strength on personal loyalty and organizational loyalty within the Tunisian automobile repair service context. The study is based on automotive repair dealers in Tunisia and draws on quantitative data. A causal model was tested via structural equations modeling. Data were collected from a randomly sample of 332 customers. The results confirm that the COSER strength has a considerable impact on service loyalty. However, and contrary to the literature, it is an indirect effect through personal loyalty. The
APA, Harvard, Vancouver, ISO, and other styles
9

Touzani, Mourad, Smaoui Fatma, and Labidi Mouna Meriem. "Country-of-origin and emerging countries: revisiting a complex relationship." Qualitative Market Research: An International Journal 18, no. 1 (2015): 48–68. http://dx.doi.org/10.1108/qmr-04-2012-0019.

Full text
Abstract:
Purpose – The purpose of the current study is to attempt to contribute to the understanding of some socio-cultural factors likely to explain the preference for international products in emerging countries, and more specifically those characterising former colonised countries in the Middle East and North Africa. Design/methodology/approach – The chosen approach is exploratory and of a qualitative inductive nature. It was based on a series of semi-structured and unstructured in-depth interviews with Tunisian consumers about their relationship to local and foreign products. Findings – A set of co
APA, Harvard, Vancouver, ISO, and other styles
10

Skandrani, Hamida, Kaouther Kooli, and Nadia Doudech. "Inhibitors of non-for-profit organisations’ activities and survival in a crisis context." Qualitative Market Research: An International Journal 24, no. 4 (2021): 521–54. http://dx.doi.org/10.1108/qmr-03-2020-0039.

Full text
Abstract:
Purpose Tunisia has been living a decade of democratic transition since 2011. In this new context, the civil society has been fervently expressing claims for democracy and social justice through creating thousands of non-for-profit organisations (NPOs) (23,456 NPOs in 2020 against 9,000 established in 30 years up to 2010). However, this shift seems to be misleading, as only 3,000 NPOs are actually active, indicating that NPOs are struggling to sustain their activities and ensure their survival. The purpose of this study is to uncover the factors hindering NPOs’ activities and survival. Design/
APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Marketing – Tunisie"

1

Ben, Gamra Imen. "La recherche d’information promotionnelle dans le prospectus : déterminants et impact sur le choix du point de vente." Thesis, Nice, 2013. http://www.theses.fr/2013NICE0013.

Full text
Abstract:
La question des effets de la promotion des ventes sur le comportement du consommateur est souvent traitée dans la littérature, en revanche peu de travaux s’intéressent à l’impact de la communication promotionnelle en prospectus. Cette recherche se consacre à l’étude des déterminants de la recherche d’information promotionnelle dans le prospectus et à la réponse comportementale du consommateur en termes de choix du point de vente compte tenue des offres promotionnelles communiquées.Le corpus théorique se rapportant au comportement de recherche d’information promotionnelle et au comportement de
APA, Harvard, Vancouver, ISO, and other styles
2

Hachicha, Ikram. "Design et marketing des services : système de représentations cognitives des innovations touristiques-culturelles dans le sud-est tunisien." Nantes, 2013. http://www.theses.fr/2013NANT4023.

Full text
Abstract:
La présente thèse s’est intéressée à une conjonction rarement posée, celle du design et du Marketing des services, et ce pour une meilleure identification des leviers d’optimisation des possibilités de réussite de l’offre des prestataires des services. Leur articulation en « un design des services », a le mérite d’explorer tout un système de représentations cognitives d’innovation en vue de mieux éclairer un tel concept émergent, multiforme et par ailleurs complexe. Aussi, en portant notre réflexion sur le design des services d’un point de vue marketing, nous avons cherché à faire le point sur
APA, Harvard, Vancouver, ISO, and other styles
3

Lajili, Mohamed Riadh. "Pour une réussite de l'innovation bancaire : cas du marché tunisien." Paris 1, 2001. http://www.theses.fr/2001PA010021.

Full text
Abstract:
Cette recherche a pour objet de montrer que, non seulement l'innovation bancaire est devenue une nécessité pouf la survie et la croissance de la banque, mais aussi qu'il faut la concevoir et la développer dans un contexte environnemental particulier. Dans le cadre de cette recherche, j'ai étudié le contexte d'un pays en voie de développement (P. V. D) et j'ai pris l'exemple du marché bancaire tunisien. Afin d'éviter la banalisation des produits et services bancaires, et en vue de conserver un avantage différentiel par rapport à la concurrence, il est donc nécessaire, pour la banque, de créer u
APA, Harvard, Vancouver, ISO, and other styles
4

Nefzi, Ayoub. "Perception de la qualité et fidelité : le cas du secteur hôtelier en Tunisie." Nice, 2007. http://www.theses.fr/2007NICE0005.

Full text
Abstract:
Notre recherche tente de porter un regard critique sur une littérature assez abondante en matière de fidélité. Elle se propose comme objectif d'élargir cette perspective grâce à l'intégration de concepts et le rapprochement de théories et d'approches qui sont généralement traités de façon isolée. Cette thèse cherche à démontrer que, pour appréhender la fidélité dans le contexte d'une consommation de nature expérientielle, il faut changer de cadre d'analyse. Il s'agit de dépasser la vision réductrice considérant la consommation comme un acte instantané et de se positionner dans le cadre d'une a
APA, Harvard, Vancouver, ISO, and other styles
5

Baccour, Hentati Mouna. "Le choix d'une destination touristique : Etude des déterminants de choix du service touristique tunisien par les touristes européens." Corte, 2005. http://www.theses.fr/2005CORT1034.

Full text
Abstract:
Le comportement d'un touriste dans le choix de sa destination est un phénomène assez complexe qui demande la considération de plusieurs systèmes internes et externes à l'individu. L'objectif de notre thèse est de créer un modèle de synthèse (par rapport à la littérature) permettant d'appréhender ce comportement. Ce modèle conceptuel a été appliqué sur un échantillon de 200 touristes européens pour le choix de la Tunisie, tout en s'inspirant d'une méthodologie de Churchill (1979) enrichie par certains traitements statistiques débouchant sur un ensemble de résultats exploités pour des implicatio
APA, Harvard, Vancouver, ISO, and other styles
6

Ben, Hamouda Samir. "L'orientation marché des institutions publiques d'enseignement supérieur : cas de l'enseignement supérieur de gestion en Tunisie." Brest, 2008. http://www.theses.fr/2008BRES6001.

Full text
Abstract:
Les Institutions Publiques d’Enseignement Supérieur (IPES) sont de plus en plus amenées à recourir à des approches managériales leur permettant de mieux répondre aux besoins de leurs parties prenantes. Le travail de recherche mené vise à comprendre et expliquer les rapports qu’entretiennent ces institutions avec leurs parties prenantes ainsi que les pratiques managériales qui en découlent. Le caractère novateur de ce thème d’étude commande une recherche de type exploratoire et s’appuie sur une méthodologie à prédominance qualitative. L’étude nous a permis de confronter le discours gouvernement
APA, Harvard, Vancouver, ISO, and other styles
7

Ben, Yahia Ali. "La coopération interfirmes, formes et facteurs de choix : Cas du secteur de la communication publicitaire." Paris 9, 2007. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2007PA090071.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Moussa, M'hiri Sonia. "Les facteurs explicatifs d'une approche relationnelle banque entreprise : étude de cas en Tunisie." Lyon 3, 2006. http://www.theses.fr/2006LYO33002.

Full text
Abstract:
Les relations banques-entreprises sont au coeur de multiples interrogations et de profonds bouleversements. Les nouvelles réglementations nationales, internationales et les évolutions attendues soumettent les banques à des enjeux importants. Face à ce nouvel impératif environnemental en pleine mutation caractérisé par une concurrence de plus en plus ardue, des clients de plus en plus exigeants et de moins en moins fidèles, les risques mais aussi les opportunités sont nombreuses. Contrairement a l'approche transactionnelle qui est basée sur la recherche continuelle et systématique de nouveaux c
APA, Harvard, Vancouver, ISO, and other styles
9

Hajri, Mehdi. "Le rôle médiateur de l'engagement organisationnel dans la relation orientation marché - qualité perçue : application à l'enseignement supérieur de gestion en Tunisie." Thesis, Lyon 3, 2012. http://www.theses.fr/2012LYO30045.

Full text
Abstract:
Cette recherche vise à étudier l’effet de l’orientation marché sur la qualité perçue dans l’enseignement supérieur tunisien. Afin d’articuler ces deux pôles, nous avons proposé, une variable, l’engagement organisationnel, qui joue un rôle médiateur. Faute d’avoir pu corroborer cet effet médiateur, nous avons pu cependent obtenir un résultat crucial : l’orientation marché et l’engagement organisationnel sont des antécédents de la qualité perçue dans l’enseignement supérieur tunisien.Un examen de la littérature scientifique consacré à ce sujet a permis de construire un modèle théorique à tester.
APA, Harvard, Vancouver, ISO, and other styles
10

Bouhafa, Mohamed. "Paiement électronique. Le secteur bancaire entre l'adoption de l'innovation et la lutte contre la fraude." Thesis, Université Côte d'Azur (ComUE), 2019. http://www.theses.fr/2019AZUR0001.

Full text
Abstract:
Ce travail de recherche porte sur l’adoption de l’innovation et la lutte contre la fraude dans le paiement électronique du secteur bancaire tunisien, plus spécifiquement il vise l’exploration de la relation entre les composantes du marketing relationnel et les variables liées ; à l’individu, à la banque et au site marchand et leur impact sur l’intention d’utilisation des moyens de paiement électroniques dans les banques tunisiennes. L’objectif principal de ce travail étant la construction d’un modèle intégrateur qui illustre la relation entre le comportement du client et les facteurs influant
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Marketing – Tunisie"

1

Séminaire international sur le marketing de l'information (1992 Tunis, Tunisie). Le marketing de l'information: Actes du Séminaire international sur le marketing de l'information, Tunis, Tunisie, 4-6 mai 1992. Banque internationale d'information sur les États francophones, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Apport de la culture marketing dans le développement touristique: Etude comparative au sein des pays du Maghreb : Algérie, Maroc, Tunisie. Éditions houma, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Fuglie, Keith Owen. Measuring welfare benefits from marketing improvements: Potato storage in Tunisia. International Potato Center, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Apport de la culture marketing dans le développement touristique. Etude comparative au sein du Maghreb: Algérie,Maroc,Tunisie. Edition Houma,Alger,Algérie, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Marketing – Tunisie"

1

Abdelkefi, Fatma Kamoun. "Performance of International Joint Ventures: An Empirical Study in Tunisia." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_87.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Daoud Mezghani, Ines, and Marwa Meddeb. "Social Marketing in Tunisian Public Health: Case of Sahtek." In Lecture Notes in Business Information Processing. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-97749-2_15.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Achabou, Mohamed Akli, Sihem Dekhili, and Mohamed Hamdoun. "“I Would Like a European Eco-Product!”: A Study on the Preference of Algerian and Tunisian Consumers for Local Ecological Products." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_180.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hachicha, Ikram, and Jean-Pierre Mathieu. "The REXI Method: A Tool for Exploring Representations of Innovation in Marketing-Design: Case of the South-East Tunisian Gsours." In Social Innovation and Social Technology. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-60933-7_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

"De l'apprenant au concepteur : vers la mise en place d'une formation continue à distance des bibliothécaires/documentalistes en Tunisie." In e-Learning for Management and Marketing in Libraries, edited by Daisy McAdam. Walter de Gruyter – K. G. Saur, 2005. http://dx.doi.org/10.1515/9783598440151.38.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Boum, Aomar. "“Curating the Mellah”." In Social Currents in North Africa. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190876036.003.0010.

Full text
Abstract:
This chapter discusses the movement of cultural renovation and marketing of Jewish heritage in Tunisia and Morocco and its ties to the development of a Jewish cultural tourism that targets Israeli tourists of North African and Ashkenazi descent. It also analyzes the political and social debates about Israeli relations with Morocco and Tunisia, and Jewish-Muslim relations that have been generated by this movement of cultural preservation. This chapter argues that this movement has a philo-Semitic dimension given its focus on Jewish capital and tourism revenues rather than on a serious national debate about the place of Jews as citizens in Morocco and Tunisia. While Jews are admired as successful business owners and traders, they are socially and religiously stigmatized because of their direct or indirect links to the conflict between Israel and Palestine. Therefore, negative perceptions of Jews are seen largely through debates revolving around the appropriateness of normalizing relations with Israel, especially after the Arab uprisings. Even with the damaging political impact of the Arab-Israeli conflict on perceptions of Jews in Morocco and Tunisia, governments are still using their countries’ historical Jewish heritage to market a living Jewish culture in North African cities and villages.
APA, Harvard, Vancouver, ISO, and other styles
7

Bouzaabia, Olfa, Rym Bouzaabia, and Kais Mejri. "Role of Internet in the Development of Medical Tourism Service in Tunisia." In Key Challenges and Opportunities in Web Entrepreneurship. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2466-3.ch009.

Full text
Abstract:
Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.
APA, Harvard, Vancouver, ISO, and other styles
8

Ammari, Nedra Bahri, and Ines El Hassoumi. "Phygital Customer Experience Mixed Approach of Augmented Reality and Customer Experience (DCX) in the Context of Heritage Tourism." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch014.

Full text
Abstract:
What if customer experience was the primary driver of digital transformation? Indeed, new hybrid experiences have emerged thanks to daily-life technologies that fused both digital and physical worlds. This kind of experience uses applications and connected objects (IoT) to adapt and respond to consumer needs. Augmented reality and virtual reality are one of the most functionally and emotionally memorable phygital experiences that create value for customers. In this chapter, the authors chose heritage tourism as the study field for different reasons. While the adoption of augmented and virtual reality is gaining grownd, cultural heritage sites have started to consider the possibilities offered by these new and innovative technologies. This industry is starting to integrate AR and VR in several ways to attract more people. However, it is necessary to study how modern technology can be developed and implemented in a meaningful way to improve the tourist's experience. An AR- and VR-based mobile application has been developed and tested at Antonine's Baths in Carthage, Tunisia.
APA, Harvard, Vancouver, ISO, and other styles
9

Pelet, Jean-Éric. "Introduction to the Book." In Advances in Business Information Systems and Analytics. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3756-5.ch001.

Full text
Abstract:
The design of interfaces has become an essential dimension of companies' digital strategies, aiming at enhancing user experiences through User Experience goals, alternatively named UX. From user tests to front-end development, UX now affects all areas of digital production. This book presents relevant and recent studies conducted in various fields, from Marketing to Information Systems over Human Resource Management to Strategic Management. Its objective is to provide up-to-date results in relation to UX concerns, which exist in both e-learning and e-commerce. It is composed of 20 chapters and contains the most recent findings in research, as well as case studies and relevant works conducted by experts in User Experience, from the field of e-learning to e-commerce. 40 authors from Australia, China, France, Germany, Italy, Japan, Nigeria, Portugal, Romania, Spain, Switzerland, Tunisia, Turkey and the United Kingdom present their case studies, practical experiences, and studies on User Experience and its impact on universities and businesses.
APA, Harvard, Vancouver, ISO, and other styles
10

Jaziri-Bouagina, Dhouha. "The Tacit Knowledge Through the Customer Experience." In Advances in Knowledge Acquisition, Transfer, and Management. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2394-9.ch001.

Full text
Abstract:
This chapter connects the management and marketing fields by scrutinizing the tacit knowledge management in the case of the customer experience theory. First, the theoretical and conceptual side is presented. To this regard, the tacit knowledge' importance is stressed. Likewise, a discussion of its externalization methods in reference to the customer experience theory as well as its strong relationship with the innovation development, is emphasized. Especially, the experiential innovation is targeted by this research and defended. The research question treated is: How to acquire and use the customer experiential knowledge CEK- for an experiential innovation development? Thus, CEK is conceptualized, in advance, through a deeper correspondence between the tacit knowledge taxonomies and the consumption experience dimensions. Second, the practical side presents a depth qualitative research undertaken with managers of Tunisian thalassotherapy centers to respond to the cited question. Finally, content analysis techniques, discussion of results and the practical contribution are advanced.
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography