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Relevant bibliographies by topics / Marketing – United Arab Emirates – Commerce

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Academic literature on the topic 'Marketing – United Arab Emirates – Commerce'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Marketing – United Arab Emirates – Commerce"

1

Zaidan, Esmat. "Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle Eastern countries." Journal of Vacation Marketing 23, no. 3 (2016): 248–63. http://dx.doi.org/10.1177/1356766716654515.

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Information and communications technology (ICT) are widely used by enterprises to enhance their competitiveness. Travel agents (TAs) are among service providers for whom their integration of ICT and Internet technological capabilities could be the best marketing device and a potential promoter for enhancing their competitive positioning in the tourism sector. The study contextualizes ICT usage patterns in an underexplored context, the Middle East countries. This study provides an overview of the current state of affairs of the ICT adoption in small- and medium-size TAs in Dubai in United Arab

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Zamberi Ahmad, Syed, and Abdul Rahim Abu Bakar. "Emirates Dates: a case of growth strategy dilemma." Emerald Emerging Markets Case Studies 8, no. 3 (2018): 1–14. http://dx.doi.org/10.1108/eemcs-08-2017-0220.

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Subject area Strategic marketing, Business strategy, Product diversification strategy and/or Market entry strategy. Study level/applicability This case is useful for undergraduate and postgraduate students who are pursuing majors in marketing, business management and/or strategic management. Case overview The Emirates Dates Factory commenced operations in 1989 in Ras Al Khaimah, United Arab Emirates (UAE), as a 100 per cent equity held by Mr Abdullah Al Shamsi. Over time, it has become one of the best and renowned factory for date production and processing. Emirates Dates derives its strength

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Abdallah, Salam, and Bushra Jaleel. "Online Shopping in the United Arab Emirates." International Journal of Web Portals 6, no. 1 (2014): 1–20. http://dx.doi.org/10.4018/ijwp.2014010101.

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The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features,

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Sohail, Mohammad Sadiq, Syed Aziz Anwar, Jhinuk Chowdhury, and Nadia Rifat Farhat. "Logistics Outsourcing in the United Arab Emirates." Journal of Marketing Channels 13, no. 1 (2005): 21–36. http://dx.doi.org/10.1300/j049v13n01_03.

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Sayani, Hameedah, and Hela Miniaoui. "Determinants of bank selection in the United Arab Emirates." International Journal of Bank Marketing 31, no. 3 (2013): 206–28. http://dx.doi.org/10.1108/02652321311315302.

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Kuehn, Kermit W. "Ascom Marketing and Publishing: Entrepreneurship in the United Arab Emirates." CASE Journal 1, no. 2 (2005): 9–19. http://dx.doi.org/10.1108/tcj-01-2005-b002.

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Sayani, Hameedah. "Customer satisfaction and loyalty in the United Arab Emirates banking industry." International Journal of Bank Marketing 33, no. 3 (2015): 351–75. http://dx.doi.org/10.1108/ijbm-12-2013-0148.

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Purpose – The purpose of this paper is to identify the determinants of consumer loyalty in Islamic and conventional banks in the United Arab Emirates (UAE). The study has relevance and importance in a country with a dual banking system. Since the products and services offered by the banks are largely homogenous, customer loyalty is mostly associated with the quality of certain tangible and intangible dimensions of service. It is important for the banks to understand the factors that lead to higher satisfaction and subsequent loyalty among consumers in the context of the UAE. Design/methodology

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Jham, Vimi. "The Millionaires Club: poised for growth in the United Arab Emirates." Emerald Emerging Markets Case Studies 4, no. 4 (2014): 1–10. http://dx.doi.org/10.1108/eemcs-09-2013-0180.

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Subject area The case seeks an intensive reading, research and a stimulating in-class discussion on implementing marketing strategy mixed with creating experience in the service industry creating a Pull branding. The case is also open to other angles as per the other intents and context of the course and course instructor. Some of the course angles are as follows: sales promotion, customer relationship management (CRM), channel sales, international marketing and branding. Study level/applicability The case is suited to many courses including online formats and executive training workshops. It

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9

Rizk, Ali. "Future of public relations in United Arab Emirates institutions." Public Relations Review 31, no. 3 (2005): 389–98. http://dx.doi.org/10.1016/j.pubrev.2005.05.012.

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AlOwais, Tuqa Mohamed. "Emirate of Abu Dhabi Brand Marketing Strategy – Travelers Welcome." Modern Applied Science 13, no. 8 (2019): 57. http://dx.doi.org/10.5539/mas.v13n8p57.

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Throughout the past century, the United Arab Emirates&rsquo; leadership realized the significant importance of initiating novel and innovative strategies to market themselves and contribute in their successful position among the global network, thus their obligation was to employ both short and long term strategies that help in the process of successful promotion, insertion and enhanced situation in the foreign market. Highlighting Abu Dhabi as the capital of the United Arab Emirates, and distinguishing it from the rest of the country, Dubai in particular, was the crucial vision of Al Shei

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Dissertations / Theses on the topic "Marketing – United Arab Emirates – Commerce"

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Khouri, Ahmed Shams. "The feasibility of establishing an internet advertising agency in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1971.

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The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.

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Neyadi, Suhail Al. "The feasibility of establishing a ministry of tourism in the United Arab Emirates." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2253.

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The purpose of this study is to identify the various events that would attract tourists, and develop strategies that would reach the target market to increase tourism in the United Arab Emirates (UAE), formerly known as the Trucial States prior to 1971.

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Shihab, Mohamed Abdulsalam. "Development strategy for the United Arab Emirates." Thesis, University of Salford, 1995. http://usir.salford.ac.uk/14711/.

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Twenty years ago the UAE was one of the least developed countries of the world. Now, the UAE has achieved an income level comparable to that of the industrialized countries. The UAE did not pass through the hypothetical development "stages" that most developed countries are argued to have passed through. Rather, the UAE's large oil-revenues have enabled her to move immediately to the stage of high mass consumption. However, the UAE is still dependent on the export of a single depletable product, oil, and would be unable to maintain its economic growth if there were to be a fall in oil prices.

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Khouri, Khaled Mohmmed. "Marketing international sports in the United Arab Emirates." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2286.

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Al-Shamsi, Fatima Saeed Mohammed Salem. "Industrial development in the Arab Gulf : policies and experience in the United Arab Emirates." Thesis, University of Exeter, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.253064.

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Al-Shamsi, Rashed Abdulaziz. "Psychographics and VALS system as marketing segmentation approach by business establishments in United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1888.

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Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.

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AlQubaisi, Abdulla Butti. "Public relations as a marketing strategy in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1923.

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The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of a survey

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Khirbash, Mohamed Khalfan. "The development of the manufacturing sector in the United Arab Emirates." Thesis, University of Exeter, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.304788.

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Al, Hamed Mohammed A. A. "Electronic arbitration as a solution for electronic commerce dispute resolution in the United Arab Emirates : obstacles and enforceability challenges." Thesis, University of Gloucestershire, 2016. http://eprints.glos.ac.uk/4353/.

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This thesis first examines the legislative framework in the UAE and its key guiding principles from which arbitration laws are derived. Secondly, based on the above examination of the existing legislative framework and literature the study identifies the various aspects of the existing legislative framework that impact upon the enforceability of e-arbitration for ecommerce dispute resolution in the UAE. Finally, the thesis demonstrates how e-arbitration can be incorporated into e-commerce and arbitration procedures in the UAE. Two methodologies, namely ‘explorative qualitative research method’

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Bouazzi, Cherif, and Suleiman Nadabo Lawal. "Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt." Thesis, Högskolan i Gävle, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27534.

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Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. Method: A single case study approach is used as the research strategy and qualitative research using semi-structured interviews. The research uses qualitative interviews as the primar

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Books on the topic "Marketing – United Arab Emirates – Commerce"

1

Clement, Claude. Marketing in the United Arab Emirates. U.S. Dept. of Commerce, International Trade Administration, 1985.

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Arthur, Robin. Advertising & marketing in the United Arab Emirates. Galadari Printing & Publishing Establishment, 1990.

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Arthur, Robin. Advertising & marketing in the United Arab Emirates. Galadari Printing & Publishing Establishment, 1990.

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4

Interdata (Firm : Poulsbo, Wash.). The international directory of importers: Middle East: Armenia, Azerbaijan, Bahrain, Iran, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates and Yemen. 2nd ed. Interdata, 2004.

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M, Go Frank, ed. Place branding: Glocal, virtual and physical identities, constructed, imagined and experienced. Palgrave Macmillan, 2009.

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United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications and Technology. Fighting for Internet freedom: Dubai and beyond : joint hearing before the Subcommittee on Communications and Technology of the Committee on Energy and Commerce and the Subcommittee on Terrorism, Nonproliferation, and Trade; and the Subcommittee on Africa, Global Health, Global Human Rights, and International Organizations of the Committee on Foreign Affairs, House of Representatives, One Hundred Thirteenth Congress, first session, February 5, 2013. U.S. Government Printing Office, 2013.

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(Editor), Marat Terterov, and Anthony Shoult (Editor), eds. Doing Business with the United Arab Emirates (Global Market Briefings). 2nd ed. GMB Publishing, 2006.

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8

Kompass (United Arab Emirates): A register of industry and commerce in the United Arab Emirates. 6th ed. Kompass U. A. E., 1998.

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Kompass (United Arab Emirates): A register of industry and commerce in the United Arab Emirates. 2nd ed. Kompass U. A. E., 1992.

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Kompass (United Arab Emirates): A register of industry and commerce in the United Arab Emirates. Kompass U. A. E., 1991.

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Book chapters on the topic "Marketing – United Arab Emirates – Commerce"

1

Seraphim, Joanna, and Farooq Haq. "Experiential heritage tourism designing in the United Arab Emirates." In The Routledge Handbook of Tourism Experience Management and Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-17.

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2

Abdallah, Salam, and Bushra Jaleel. "Online Shopping in the United Arab Emirates." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch033.

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The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

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3

Nathan, Robert Jeyakumar, and Mohammed Saeed Ahmed. "Electronic Commerce in the Arab World." In Handbook of Research on E-Services in the Public Sector. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61520-789-3.ch017.

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This chapter presents a literature discussion and empirical research that examines the factors that affect Electronic Commerce (EC) adoption in the Arab countries. The five countries that are represented in this research include Saudi Arabia, Qatar, Kuwait, United Arab Emirates and Yemen. The purpose of this research is analyzing the crucial factors affecting EC adoption among the Arab consumers. The chapter presents the effect of risk perception, trust and consumer knowledge on their EC adoption. It also highlights consumer’s knowledge mediation in affecting their perception of risk and trust towards EC adoption. Upon filtration, three hundred samples were selected for data analysis. Descriptive and inferential statistical analyses including statistical mediation technique were carried out to analyse the data. Results reveal knowledge as the most important factor that contributes to EC adoption and it mediates consumers’ perception of risk and trust in contributing to their EC adoption. The preliminary findings of this research was presented in the International Arab Conference of E-Technology held in Amman, Jordan from 14th to 16th October 2008 and subsequently published in the first issue of the International Arab Journal of E-Technology. This chapter presents the complete research with further data analysis, extended reports and discussions on issues relating to EC adoption.

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Al-Jenaibi, Badreya. "Public Relation Professionalism." In Diverse Methods in Customer Relationship Marketing and Management. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5619-0.ch013.

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This chapter draws from extensive research conducted in various public relations firms in the United Arab Emirates and describes contemporary research practices on which these firms are building. Their inclination is toward incorporation of permanent research in their organizational framework and in-depth analyses regarding how public relations firms evolve and meet clients' future expectations. In-depth analyses were conducted in national, international, small, average, and high-scale public relations firms to determine how research is helping, at various levels, to excel and impress clients. Mixed research methods were used; 350 questionnaires were distributed and 17 face-to-face interviews were conducted over 7 months. Results suggest that the economic, social, and institutional characteristics of public relations firms in the United Arab Emirates are dissimilar to other countries, so extensive research is required to determine the significance of research concerning improving public relations practices in the country.

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Laeequddin, Mohd, B. S. Sahay, Vinita Sahay, and K. Abdul Waheed. "Supply Chain Partner’s Perceptions of Trust & Risk." In Management Innovations for Intelligent Supply Chains. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2461-0.ch003.

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Over many years, researchers from social science and management have argued that to develop sufficient trust between potential supply chain partners, a useful starting point is to develop strategies for encouraging perceptions of trustworthiness. Conversely, marketing theorists and practitioners have called for strategies by industry that aims to reduce risk perceptions for successful relationships. However, it is not clear in the literature which perception is more significant; trust or risk and from which perspective. Identification of such factors plays an important role in supply chain design and operation to decide whether the supply chain members should strive to develop trust perceptions or reduce risk perceptions in relationship. This paper has identified the common perspectives of trust and risk perception to address the issue of which perception is more significant from each perspective. Results of a survey of supply chain member’s trust and risk perceptions of the printing and packaging industry in the United Arab Emirates are presented.

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