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Dissertations / Theses on the topic 'Marketing web'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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1

Demasi, Linachiara. "Event marketing al tempo del web. Il caso Web Marketing Festival." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2019.

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Il settore dell'Event marketing registra negli ultimi anni una forte crescita in Italia e non solo. L'evento è considerato dalle aziende uno strumento di marketing, utile per raggiungere i propri obiettivi: acquisire notorietà, creare nuovi contatti, entrare in nuovi business, lanciare un prodotto. Oggetto di studio del seguente elaborato è il Web Marketing Festival, evento formativo sui temi dell'innovazione sociale e digitale. Obiettivi della tesi sulla base dell'analisi condotta sugli ultimi tre anni sono: classificazione e segmentazione della clientela; studio della customer satisfaction a
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2

Greco, Melania <1989&gt. ""Web Analytics per il marketing"." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7804.

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Web Analytics come strumento per l'elaborazione di un piano di marketing per una realtà virtuale. Viene approfondito il rapporto one to one con l'utente finale in una realtà virtuale dove l'esperienza d'acquisto non passa attraverso il contatto diretto con l'oggetto ma attraverso un percorso di customer relationship management che parte dalla segmentazione fino ad arrivare ad attività di direct marketing pensate ad hoc.
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3

Balestra, Agnese <1991&gt. "Web Marketing per gli hotel." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8622.

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La tesi affronta nei primi capitoli un'analisi della letteratura riguardo al cambiamento del consumatore in seguito all'introduzione delle piattaforme di Social Media. Il consumatore non è più passivo alle azioni dei brand, ma partecipa ed interagisce con questi. In seguito, si affronta un’analisi su come le aziende dovrebbero rispondere a questi cambiamenti del consumatore, andando ad identificare quali potrebbero essere le strategie migliori. Nel terzo capitolo, si affronta un’analisi di come i siti di rating e i Social Network influenzano le strategie degli hotel, per poi approfondire ulter
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4

Plazzotta, Federico <1990&gt. "Web Marketing dello Stato Islamico." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14771.

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Il presente elaborato mira a fornire un'analisi della strategia comunicativa dello Stato Islamico attraverso il World Wide Web. Questa tesi è nata da un personale interesse nel capire quali siano le motivazioni reali alla base di questo movimento e nel comprendere l'utilizzo della comunicazione per scopi militari e politici. In particolare, si vuole analizzare come la propaganda, con un utilizzo mirato della parola, è in grado di diventare uno strumento di potere tale da influenzare il pensiero e le azioni di milioni di persone in tutto il mondo.
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5

Scrazzolo, Riccardo <1992&gt. "Pratiche commerciali scorrette e web marketing." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12486.

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Inizialmente descriveremo le peculiarità delle pratiche commerciali scorrette andando ad analizzare la normativa nazionale e quella europea. In seguito ci concentreremo sull'importanza che deve essere attribuita al web marketing esaminando gli aspetti che caratterizzano il mondo digitale. Cercheremo infine di capire secondo quali modalità la disciplina delle pratiche commerciali scorrette (concentrandoci su quelle ingannevoli) possa porre rimedio ai fenomeni distorsivi presenti all'interno dei social media.
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6

Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.

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Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementatio
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7

Jörding, T., Stefan Michel, and Matthias Popella. "Intelligentes Marketing durch adaptive Produktpräsentation im Web." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-208681.

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Mit zunehmender Verbreitung entwickelt sich das World Wide Web zu einem von Produkt- und Marketing-Infomationen dominierten Dienst, in dem verstärkt multimediale Gestaltungsmittel von Interesse sind. Da diese Präsentationen wegen des hohen Datenvolumens und der verschiedenen Hard- und Software-umgebungen der Kunden nicht nur auf Begeisterung stoßen, ist es jedoch wünschens-wert, die Darstellung der Produkte individuell an die Interessen und Vorlieben der Kunden zu adaptieren. In diesem Beitrag wird das TELLIM-System vorgestellt, welches den Kunden bei seinen Interaktionen mit den multimedialen
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8

Uhlíř, Petr. "Web-marketing mix 4S v malé organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124719.

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The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promot
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9

Bortolozzo, Giulia <1987&gt. "Web Marketing e PMI: il settore dell'arredamento." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/2428.

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10

Barro, Matteo <1991&gt. "Web Marketing nell'impresa: il caso EDILVI S.p.a." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12462.

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L'elaborato verte su una prima descrizione dell'evoluzione del marketing per poi analizzare il mercato di riferimento nel quale opera l'azienda. Successivamente la tesi verterà sulle azioni di web marketing intraprese ed i risultati conseguiti rispetto al non utilizzo delle stesse.
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11

Howard, Laura. "Technical Communication Strategies in Marketing." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588.

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12

Corfu, Adriana Camelia. "Web Marketing nas Empresas de Turismo em Portugal." Master's thesis, Universidade de Aveiro, 2002. http://hdl.handle.net/10773/21827.

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Mestrado em Gestão de Informação<br>O presente trabalho propõe-se analisar as práticas de “Web Marketing” desenvolvidas por duas empresas de turismo em Portugal. Embora as novas técnicas de marketing constituem já uma realidade nas empresas estudadas, principalmente a nível da inclusão da plataforma Web para a divulgação e reserva de produtos/serviços turísticos, barreiras significativas existem, tanto de ordem estratégica, como tecnológica, especialmente nas áreas de recolha e análise de dados. Contudo a dimensão que o fenómeno Internet suscitou nos últimos anos, criará muito provavelmente, i
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13

Milillo, Maddalena <1992&gt. "Web marketing strategies for the Chinese tourism market." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11949.

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This thesis mainly talks about web marketing strategies for the Chinese tourism market. I chose this subject because, even though Chinese outbound tourism is a recent phenomenon, its growth has been impressive and many tourists has begun to choose Europe and Italy as their destinations, creating a big opportunity for our tourism industry and drawing the attention of more and more people on the Chinese tourism market. However, the characteristics of this market are largely unknown to many subjects of the Italian tourism industry, who are frequently unable to promote Italy effectively. Therefore
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14

Matejová, Katarína. "Internetový marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-86060.

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The diploma thesis characterizes the internet as the environment for marketing. It introduces the internet as a business tool and provides analysis of customer behavior on the internet in the Czech Republic. Following part deals with internet marketing and its specifics, which are websites, search engines and PPC ads. Next section analyses selected web analytics tools for managing internet campaings with regard on the needs of small and medium businesses. The last part is a case study, which implements the principles of the previous parts on the e-shop SteamGames.cz.
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15

Kiselá, Veronika. "Využití Web 2.0 aplikací v Marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3224.

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Tato práce zkoumá možnosti využití aplikací Webu 2.0 v současné marketingové praxi která je vystavena neustálým vlivům změn, kdy koncoví zákazníci získávají stále větší vyjednávací sílu a jsou stále více odolnější vůči tradičním způsobům masové komunikace. Cílem teoretické části je popis a definování pojmu Webu 2.0 dle údajů ze sekundárních zdrojů, vysvětlení obecného rámce Webu 2.0. Dále zde popisuji i jednotlivé aplikace, které spadají pod kategorii Web 2.0 ? blogy, online komunity, wikis, podcasting, mash-upy a widgets. V praktické části pak zkoumám popsané aplikace z hlediska praktického v
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16

Han, Kwon Soo. "Surveygen: A web-based survey editor." CSUSB ScholarWorks, 1998. https://scholarworks.lib.csusb.edu/etd-project/1786.

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17

Brändle, Kristian. "Web 2.0 Phänomen, Entwicklungsperspektiven und Implikationen für das Marketing /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/04602157001/$FILE/04602157001.pdf.

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18

Zhifeng, Zhu, Tang Mingjiang, and Hi Yin. "Web site & customer value : from a marketing perspective." Thesis, Kristianstad University College, Department of Business Administration, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4367.

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<p>The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value is a comparison of benefit and cost, having both psychic value and utility value and covering the whole customer activity. On base of these, we identify eight factors of web site which, we hypothesize, influence customer value: Attractiveness, Ease of use, Accuracy, Cust
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19

Barbato, Erika <1988&gt. "Instragram e Marketing: il potere dell’immagine nell’era del web." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3641.

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20

Simoni, Chiara <1990&gt. "Strategie di internazionalizzazione e web marketing: il mercato russo." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5229.

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Lo scopo principale della presente trattazione è quello di fornire una panoramica aggiornata sullo stato del web marketing in Russia e sulle potenzialità offerte dalla Rete al business d'impresa. L’evoluzione della disciplina del web marketing e della comunicazione in Internet ha permesso alle aziende italiane di integrare le proprie strategie tradizionali con strumenti innovativi, che contribuiscono in modo significativo alla crescita aziendale, all’efficienza produttiva e ad una dimensione internazionale competitiva. Nonostante la diffusione di queste soluzioni tecnologiche non abbia ancora
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21

Gorlin, Francesca <1989&gt. "Hotel e web 2.0: sviluppi e potenzialità di marketing." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6455.

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Il presente elaborato descrive l’evoluzione delle strategie di marketing e di gestione alberghiera, soffermandosi prevalentemente sulla vera e propria rivoluzione che è stata introdotta dall’avvento del web, soprattutto il web dinamico, comunemente definito web 2.0. Viene poi considerata l’importanza che le tecnologie informatiche, e appunto il web 2.0, stanno rivestendo per un generale rinnovamento del marketing e della gestione alberghiera. In particolare, l’attenzione è focalizzata sull’importanza che i social media, i blog e i forum e, in generale, l’advertising online rivestono, e che sem
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22

Moss, Gloria Ann. "Diversity and web design." Thesis, University of South Wales, 2011. https://pure.southwales.ac.uk/en/studentthesis/diversity-and-web-design(ca1bbe90-27f9-4a05-a63f-631817c3d81d).html.

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The ability to target consumer segments and achieve a match between the product or promotional instrument and the consumer self-concept is stressed in the marketing literature. The online quality of a website has been said to have a positive impact on intention to use a website and perform a search, with preference for a website linked to perceptions of its credibility. Website preferences cam also encourage or discourage consumers’ purchasing intentions and the perceived visual attractiveness of a website is said to have a greater impact on e-loyalty and consumer retention than traditional at
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23

Ng, Yuin Yan <1992&gt. "Web marketing e social media marketing: I casi VANCL e Dolce&Gabbana in Cina." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10052.

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In questo elaborato verranno analizzati gli strumenti di marketing utilizzati dal web in Cina. Per prima cosa verrà steso un quadro generale sulle caratteristiche degli utenti cinesi, dell'utilizzo delle imprese cinesi di Internet e verrà argomentato il concetto di Marketing 2.0. Entreremo poi nello specifico analizzando gli strumenti più utilizzati dal web marketing, quali sono i suoi obbiettivi e i suoi vantaggi. Un altro strumento di e-marketing sono i social media. Verranno argomentati i social network più popolari in Cina e i rispettivi spazi dedicati al marketing, alle campagne pubblicit
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24

Gillespie, Angela Marie. "Web templates: Unifying the Web presence of California State University San Bernardino." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/148.

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The internet is a major communication channel for universities. It makes sense to insure that a Web presence of a university is representative of the university's brand and is consistent throughout all Web sites within the university. This project researches and develops Web design tools that can provice standarized resources to Web designers, specifically for California State University, San Bernardino (CSUSB).
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25

Fung, Shirley S. "User adaptive Web engine : a marketing application in E-commerce." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46098.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2008.<br>Includes bibliographical references (p. 51).<br>In order to improve the effectiveness of communications in marketing, companies must now find ways to target their marketing campaigns to the right people, and present content in a way that the end user is most comfortable with. Contrary to classical market segmentation, the user adaptive Web engine in this paper segments users based on cognitive and cultural dimensions. To build a Web site that changes based on what the user ha
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Lucero, Galiano Maria Verónica. "Desarrollo de un plan de marketing para un sitio web." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2016. http://bdigital.uncu.edu.ar/8361.

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Se desarrolla una investigación de mercado para determinar cuáles serían los atributos que valorarían las instituciones de un proyecto web educativo y se analiza un plan de marketing para su instrumentación. Se requiere una investigación previa para poder identificar problemas, necesidades, generar información relevante y previsora y soluciones de marketing, de tal manera que se puedan emprender las acciones apropiadas. La aplicación de un plan de marketing permitirá a la empresa tener un documento como guía para la implementación del proyecto y ordenar la información de lo general a lo ope
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Bascucci, Andrea. "Web Marketing e promozione del territorio - Il caso Motor Valley." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1193/.

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L’oggetto della presente tesi progettuale riguarda l’analisi di funzionalità e usabilità per il sito www.motorvalley.it e il conseguente supporto dello sviluppo di una nuova release. Si tratta di un lavoro atto sia ad aumentare i visitatori e il volume di traffico verso il sito, sia a vendere più pacchetti turistici e promuovere eventi legati al circuito Motor Valley.
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PESSIONE, MATTEO ANGELO ALDO. "Product marketing 2.0 : le strategie d'innovazione nell'era del web 2.0." Doctoral thesis, Università degli studi di Bergamo, 2009. http://hdl.handle.net/10446/78.

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Sito, Thomas <1986&gt. "Web marketing B2B nei mercati internazionali: il caso Itema Cina." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3836.

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L’elaborato prende in analisi le attività di web marketing business-to-business in riferimento al mercato meccano-tessile cinese. Il paper è strutturato in tre parti che analizzano rispettivamente le attività di web marketing in generale, il mercato meccano-tessile cinese e, infine, il caso studio. La parte introduttiva è una fotografia dello stato attuale delle principali attività di web marketing nel business-to-business in un’ottica internazionale ed un approfondimento degli aspetti di relationship marketing in Internet. La seconda area d’analisi, partendo da una prospettiva macro, esamina
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Mažeika, Kęstutis. "Semantinių web servisų pritaikymas elektroniniame versle." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110615_124543-12118.

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Informacinės technologijos besivysto sparčiu tempu, paslaugos vis labiau keliasi į internetinę erdvę, kuriasi paslaugų internetas. Ilgą laiką Lietuvoje paslaugos internete nebuvo labai populiarios, tačiau jau įgavo pasitikėjimą. Populiarėjant paslaugoms turi pasitempti paslaugų kūrėjai ir tiekėjai. Jie stengiasi siūlyti kokybiškas ir patrauklias paslaugas. Antrosios kartos paslaugų žiniatinklį tuoj papildys semantikos įvedimas – trečios kartos, semantinis žiniatinklis. Semantinio žiniatinklio ir semantinių web servisų sąvokos labai svarbios interneto vystymosi raidoje. Semantinis žiniatinklis
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Atkinson, Mark L. "Relationship marketing elements in radio station Websites." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3278.

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32

Sergeeva, Natalia Alexandrovna. "A importância do marketing de conteúdos na estratégia de marketing das organizações." Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12253.

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Mestrado em Línguas e Relações Empresariais<br>O presente trabalho tem como objetivo principal analisar as atividades por mim desenvolvidas durante o meu estágio curricular em Marketing e Comunicação realizado na empresa Ubiwhere. O estágio insere-se no 2.º ano de Mestrado em Línguas e Relações Empresariais e é indispensável para a obtenção do grau de Mestre. Este relatório procura demonstrar a importância crescente do Marketing de Conteúdos no âmbito da massificação da Internet e do aumento da popularidade do Marketing Digital. O presente trabalho é composto por uma introdução, a descrição
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Souza, Nivea Câmara Rocha de Souza. "O marketing digital nas bibliotecas universitárias públicas de Salvador." Instituto de Ciência da Informação da Universidade Federal da Bahia, 2016. http://repositorio.ufba.br/ri/handle/ri/21203.

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Submitted by Valdinei Souza (neisouza@hotmail.com) on 2016-12-19T22:03:53Z No. of bitstreams: 1 Nivea Camara Rocha de Souza - DISSERTACAO.pdf: 4319679 bytes, checksum: f28f82c8e0d2a87cf211a4ae049d6430 (MD5)<br>Approved for entry into archive by Urania Araujo (urania@ufba.br) on 2017-01-13T21:00:34Z (GMT) No. of bitstreams: 1 Nivea Camara Rocha de Souza - DISSERTACAO.pdf: 4319679 bytes, checksum: f28f82c8e0d2a87cf211a4ae049d6430 (MD5)<br>Made available in DSpace on 2017-01-13T21:00:34Z (GMT). No. of bitstreams: 1 Nivea Camara Rocha de Souza - DISSERTACAO.pdf: 4319679 bytes, checksum: f28f82
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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-607.

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The Web presents enormous opportunities for marketing. The growth and reach of the Internet is unparalleled. There are virtually no limits to the things that can be done but your own imagination. Practitioners and academics alike have raised this new medium to the skies. Yet, the results of Internet marketing efforts have not always lived up to the expectations. This books presents some new insights into the prerequisites for Web marketing effectiveness. Web advertising in theory and practice has mainly focused on the transportation of Internet users to target Web sites. The predominant form o
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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness /." Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/565.htm.

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Kim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.

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Naso, Salvatore. "La rivoluzione del marketing televisivo tra internet, applicazioni e web broadcasting." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amslaurea.unibo.it/1896/.

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In questa tesi ci focalizzeremo sul connubio TV ed internet che rivoluzionerà l’erogazione dei servizi verso i telespettatori e di conseguenza il marketing pubblicitario in questo contesto. Partiremo dalla storia della televisione in Italia e dei dispositivi TV per poi analizzare i primi fenomeni di utilizzo televisivo del canale web e la conseguente nascita dei primi social media e servizi di video on demand. La seconda parte di questa tesi farà una larga panoramica sul marketing televisivo ed il web marketing, fino ad arrivare al punto di massima prossimità tra i due canali, ovvero l’advert
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Vasapollo, Martina. "Social Media Marketing: acquisire clienti con gli strumenti del web 2.0." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2014. http://amslaurea.unibo.it/6711/.

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Obiettivo dii questo elaborato è cercare di dimostrare come il Web e i Social Media non sono solo dei nuovi canali di comunicazione ma costituiscono una testimonianza del radicale cambiamento che modifica la comunicazione aziendale per come è stata concepita fino ad oggi. Nascita e sviluppo del Web e passaggio dal marketing tradizionale al web marketing saranno temi centrali nella parte introduttiva. Frutto di un’analisi approfondita sarà il tema del Social media marketing, ponendo particolare attenzione ai social media più utilizzati, all’impatto che le aziende hanno con questi, i c
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Pranovi, Enrico <1992&gt. "Strategie di web marketing per la valorizzazione del patrimonio culturale intangibile." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9948.

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La tesi avrà l'obiettivo di evidenziare le potenzialità della comunicazione e del marketing on line per la promozione e la valorizzazione del patrimonio culturale intangibile. Per questo tipo di beni culturali, si definirà come gli strumenti digitali possano informare e coinvolgere il pubblico, in mercati territorialmente, linguisticamente e culturalmente diversi. In particolare, si svilupperà un piano di web marketing per la valorizzazione della figura e delle opere del compositore Gian Francesco Malipiero.
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Niemand, Thomas. "Theoretische Fundierung und explorative Analyse der Nutzung von Web 2.0-Anwendungen." Master's thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-91896.

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Die Arbeit beschäftigt sich mit der Frage, welche Motive Konsumenten dazu verleiten, soziale Medien im sogenannten "Web 2.0" aktiv oder passiv zu nutzen. Hierbei liegt das Augenmerk insbesondere auf soziodemographischen und psychologischen Merkmalen der Nutzer. Als zentrales Ergebnis der Arbeit kann herausgestellt werden, dass sich die befragten 188 Personen insgesamt anhand von zwei Dimensionen: Aktivität vs. Passivität und soziale Motivation vs. individuelle Motivation in 5 Gruppen beschreiben lassen. Mithilfe klassischer und neuer Marketing-Instrumente (z.B. Virales Marketing) lassen sich d
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Nassar, Mohamed Ahmed. "An evaluation of the World Wide Web (Web) as a strategic marketing tool for the Egyptian hotel sector." Thesis, Cardiff Metropolitan University, 2002. http://hdl.handle.net/10369/5906.

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An analysis of the literature on web marketing of hotel websites reveals the potential of the World Wide Web (the Web) to enable small hotels to compete with international chain hotels in the global marketplace. However, the literature also emphasizes the importance of branding in determining consumer choice. Thus the Web presents an inherent dilemma for small (independent and multiple independent) hotels unless they effectively utilize the unique characteristics of the Web to positively enhance their images in the mind of customer, i.e. to build their brands. However, little attention has bee
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Kozlen, Kevin. "The value of banner advertising on the web." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4557.

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Thesis (M.A.) University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 24. 2007) Includes bibliographical references.
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Mueller, Christian. "Weblogs - Perspektiven für das Marketing im deutschsprachigen Raum." St. Gallen, 2005. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01652650001/$FILE/01652650001.pdf.

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Paulovičová, Marika. "Online marketing jazykového centra Laurus." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113025.

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This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of ana
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Váňa, Vojtěch. "Inbound marketing v provozní fázi webu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-204964.

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The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and orga
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Teixeira, Manuela. "L'émergence de réseaux sociaux sur le Web comme nouveaux outils de marketing." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28444.

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La montée en popularité des réseaux sociaux sur le Web ont bousculé les modèles traditionnels de marketing établis depuis plus d'un siècle au Québec et ailleurs dans le monde. La question de qui contrôle du message est au centre des préoccupations exprimées par de nombreux experts en marketing. Comment communiquer efficacement dans un univers où les individus sont désormais des acteurs impliqués dans l'échange d'information et d'opinions sur les biens et services offerts par les entreprises? Les internautes peuvent désormais influencer l'adoption de comportements consommatoires, de même que co
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Rosa, Nuno Gonçalo Henriques da. "O impacto das redes sociais no marketing: perspectiva portuguesa." Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2443.

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Mestrado em Marketing<br>As mudanças ocorridas nos últimos anos, no panorama dos media, associados aos desenvolvimentos tecnológicos, originaram novos comportamentos no consumidor. O poder das comunicações das marcas deixou de estar centrada apenas nas iniciativas das empresas, o que permitiu um novo relacionamento das marcas com o consumidor, transformando-o num Prosumer. As Redes Sociais e a importância que as suas plataformas assumem na nossa vida, o que para alguns autores é uma extensão da vida real, permitem esta proximidade e, sobretudo, a interactividade. Nas Redes Sociais os utilizado
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Lan, Tingsong, and Petersson Jonathan Klawitter. "Marketing through web 2.0 : How likes, shares and comments can effect organizations." Thesis, Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8682.

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With the statistical numbers that shows how companies year after year moves more and more money from traditional marketing budgets to inbound marketing budgets as a result of a past success within the field of inbound marketing, the purpose of this study is to examine what can be derive from their use of the Web 2.0 technology as a marketing tool. The target-group for this study is mainly organizations that are interested in the use of Web 2.0 technologies and an academic audience as students and researchers.This study have used it selves of a Hermeneutics scientific approach and an abductive
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Renker, Laura-Christiane. "Virales Marketing im Web 2.0 : Innovative Ansätze einer interaktiven Kommunikation mit dem Konsumenten /." München : IFME, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017045845&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Pláteníková, Hana. "Internetový marketing kulturní instituce." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359766.

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The thesis deals with characterization and comparison of two marketing tools on the Internet: Pay per click advertising in AdWords and advertising on the social media network Facebook. The theoretical part describes internet marketing as a complex system; it characterizes the specific advantages and limitations of individual input channels and current trends in their development. In the practical part, the best practices are applied to the advertising campaign of the cultural non-profit organization, the D21 Theater. Subsequently, the performance of each tool is evaluated within increased sess
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