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Journal articles on the topic 'Marketing web'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Sharma, Arun, and Jagdish N. Sheth. "Web-based marketing." Journal of Business Research 57, no. 7 (2004): 696–702. http://dx.doi.org/10.1016/s0148-2963(02)00350-8.

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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3

BEHRINGER, REINHOLD. "MARKETING IN WEB 2.0." International Journal of Management Cases 10, no. 3 (2008): 134–38. http://dx.doi.org/10.5848/apbj.2008.00033.

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English, Larry P. "World Wide Web Marketing." Interactive Marketing 2, no. 3 (2001): 294–95. http://dx.doi.org/10.1057/palgrave.im.4340102.

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5

Pearse, C. "Web marketing - the basics." Engineering Management 13, no. 2 (2003): 10–11. http://dx.doi.org/10.1049/em:20030209.

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Gwadabe, Maryam Lawan. "Adoption of Web 2.0 Marketing." International Journal of Information Systems in the Service Sector 9, no. 4 (2017): 44–59. http://dx.doi.org/10.4018/ijisss.2017100104.

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The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and generate more revenue. Web 2.0 marketing is a marketing medium that allows business to collaborate through sharing activities such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The analyzed data showed that SME's most common marketing tool is Facebook, service-rendering companies also adopt Blogging tool and product-selling businesses prefer the picture platform (Facebook and Instagram). The major Web 2.0 marketing benefi

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Jaiswal, Shreenarayan, Sudarshan Desai, Krishnakumar Gupta, Aniket Londhe, and Dr Radhika Nanda. "AI Saas Web Application." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem43875.

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Software as a Service (SaaS) has revolutionized the way businesses manage software delivery, providing scalable, cloud-based solutions that simplify access and maintenance. This model has had a profound impact on various business functions, particularly in the areas of email marketing and AI-driven chatbots. SaaS email marketing platforms offer automated campaign management, sophisticated audience segmentation, and real-time analytics, making marketing efforts more efficient and impactful. Similarly, SaaS-powered AI chatbots utilize natural language processing to provide personalized, round-th

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Begalli, Diego, Stefano Codurri, and Davide Gaeta. "Wine and web marketing strategies." British Food Journal 111, no. 6 (2009): 598–619. http://dx.doi.org/10.1108/00070700910966041.

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Walter, V. "Interactive marketing im web 2.0+." Marketing Review St. Gallen 26, no. 1 (2009): 59. http://dx.doi.org/10.1007/s11621-009-0014-9.

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Doiron, Daniel John. "Internet Marketing & SMEs." International Journal of E-Adoption 1, no. 4 (2009): 19–39. http://dx.doi.org/10.4018/jea.2009100102.

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Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present a

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Hendarti, Henny, and Vini Mariani. "Aplikasi Pemasaran Berbasis Web PT XYZ." ComTech: Computer, Mathematics and Engineering Applications 4, no. 2 (2013): 1311. http://dx.doi.org/10.21512/comtech.v4i2.2664.

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Marketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers wider selection of good products, service products, and prices. Thus, customers can be sure in choosing and buying of goods and services. For that e-marketing is introduced as an marketing strategy that integrates internet and marketing. A study was conducted to develop e-marketing application for PT XYZ

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Pantelić, Darko, Marton Sakal, and Predrag Matković. "Web 2.0 concepts in B2B marketing." Ekonomski pogledi 16, no. 4 (2014): 235–50. http://dx.doi.org/10.5937/ekopog1403235p.

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Wetsch, Lyle R., and Kristen Pike. "Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions." International Journal of Electronic Marketing and Retailing 3, no. 4 (2010): 398. http://dx.doi.org/10.1504/ijemr.2010.036884.

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Poddar, Amit, Naveen Donthu, and Yujie Wei. "Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality." Journal of Business Research 62, no. 4 (2009): 441–50. http://dx.doi.org/10.1016/j.jbusres.2008.01.036.

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DAKOUAN, Chouaib, Redouane BENABDELOUAHED, Akram BOUATERIA, and BEKKALI Oulaya EL. "FROM MARKETING 1.0 TO MARKETING 4.0: A WEB-ORIENTED EVOLUTION." REVUE ECONOMIE ET SOCIETE 3, no. 1 (2024): 20–34. https://doi.org/10.5281/zenodo.10796545.

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The history of advertising is marked by a series of technological advancements that have profoundly influenced how businesses engage with their target audience. Rather than rendering previous methods obsolete, each innovation has complemented existing strategies, providing marketers with a richer toolkit to reach diverse consumer segments. This article offers a comprehensive exploration of the evolution of marketing practices, contextualized within the backdrop of technological progress, particularly the advent of the internet. By delving into the progression from traditional Marketing 1.0 to

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Gatomatis, Panayiotis, Dr Nikolaos Bogonikolos, and Ioannis Chatzichristos. "Towards The Era Of Web 3.0 And The Marketing 3.0." International Journal of Business & Management Studies 03, no. 12 (2022): 76–83. http://dx.doi.org/10.56734/ijbms.v3n12a6.

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In web-based marketing, the constant growth of the Internet has thrown up inconceivable opportunities and problems. Web 3.0, the most recent version of the web, is believed to be a technologically sophisticated medium that allows users to Read/Write/Execute and also allows robots to perform some of the thinking formerly reserved for human beings, but also as a game changer on the existing business models on which digital marketing is conducting nowadays. Online marketing with web 3.0 is also known as intuitive Web, which is a Semantic Web that allows web services to communicate with one anothe

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Andrić, Anđela, Tamara Vlastelica, and Velimir Štavljanin. "Back to the future: Application of Web3 technologies in marketing." Marketing 54, no. 4 (2023): 243–50. http://dx.doi.org/10.5937/mkng2304243a.

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The new generation of the web is characterized by decentralization, transparency, greater user autonomy, and privacy on one hand, while providing marketing professionals with increased opportunities and space for creativity, with a focus on user experience, and the establishment of relationships and communities before, during, and after product sales. This paper explores the opportunities offered by the new web generation in the field of marketing, identifies new tools that have been developed based on Web3 technologies, and analyzes their use for marketing purposes. The goal of the research p

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Deans, Kenneth R., Brendan J. Gray, Pat Ibbotson, Phil Osborne, and Karen Knightbridge. "Web Marketing Practices of Service Providers." Service Industries Journal 23, no. 3 (2003): 82–102. http://dx.doi.org/10.1080/714005119.

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Nour, Mohamed A., and Adam Fadlalla. "A Framework for Web Marketing Strategies." Information Systems Management 17, no. 2 (2000): 37–46. http://dx.doi.org/10.1201/1078/43191.17.2.20000301/31226.5.

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20

Henson, Steve W., Pamela A. Kennett, and Karen Norman Kennedy. "Web-Based Cases in Strategic Marketing." Journal of Marketing Education 25, no. 3 (2003): 250–59. http://dx.doi.org/10.1177/0273475303257554.

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21

Constantinides, Efthymios. "The 4S Web-Marketing Mix model." Electronic Commerce Research and Applications 1, no. 1 (2002): 57–76. http://dx.doi.org/10.1016/s1567-4223(02)00006-6.

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22

Murphy, Jamie, Edward Forrest, and C. Edward Wotring. "Restaurant Marketing on the Worldwide Web." Cornell Hotel and Restaurant Administration Quarterly 37, no. 1 (1996): 61–71. http://dx.doi.org/10.1177/001088049603700117.

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23

MURPHY, J. "Restaurant marketing on the worldwide web." Cornell Hotel and Restaurant Administration Quarterly 37, no. 1 (1996): 61–71. http://dx.doi.org/10.1016/0010-8804(96)84598-8.

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24

Yoon, Yeujun, Rongchao Deng, and Jaewoo Joo. "The Effect of Marketing Activities on Web Search Volume: An Empirical Analysis of Chinese Film Industry Data." Applied Sciences 12, no. 4 (2022): 2143. http://dx.doi.org/10.3390/app12042143.

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Prior research on consumers’ web searches primarily examined the effect of web searches on product sales or the characteristics of the web searchers. Differing from prior research, we investigate the effect of marketing activities on web search volume. We selected 314 movies released in China whose box office revenues were greater than RMB 10,000. Then, we collected data points on web search volume and marketing activities from the Baidu, Sina Weibo, and Douban platforms from the 3 weeks prior to the release of each movie. Marketing activity data points were derived from three sources: news me

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25

Larson, Brian V., and Myroslaw J. Kyj. "Web-Based Promotions." Journal of Promotion Management 9, no. 1-2 (2003): 93–109. http://dx.doi.org/10.1300/j057v09n01_09.

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26

Melnyk, Andriy. "MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0." Baltic Journal of Economic Studies 10, no. 5 (2024): 273–81. https://doi.org/10.30525/2256-0742/2024-10-5-273-281.

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This study analyses the evolution of marketing from conventional techniques to the decentralised, user-driven environment of Web 3.0. The aim is to highlight the changes in marketing strategies brought about by breakthroughs in digital technologies, focusing mainly on the influence of blockchain, AI and decentralised platforms in changing consumer behaviour and business processes. Methodology. The present study employs a comparative analysis methodology, juxtaposing the conventional marketing mix with digital and Web 3.0 marketing components. Integrating qualitative and quantitative data from

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27

Sembiring, Beby Karina Fawzeea, Endang Sulistya Rini, and Tetty Yuliaty. "Changes in the Pattern of Marketing Strategies with Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra." Webology 19, no. 1 (2021): 110–22. http://dx.doi.org/10.14704/web/v19i1/web19008.

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Nowadays, technological development is rapid development. Now technology change can make activities can be easier to carry out, one of them in marketing. Currently, various marketing activities, both small and large sectors, use technology in their development. With the rapid development of technology, marketing is not a difficult thing anymore. One of the uses of technology can be felt in the SMEs sector. The marketing strategy with a strategic content marketing pattern will further increase the growth rate of buying interest in products offered by SMEs. Content Marketing is a strategy where

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28

Salam, Muhammad Talha. "Web Portals Division in a quandary." Emerald Emerging Markets Case Studies 3, no. 8 (2013): 1–14. http://dx.doi.org/10.1108/eemcs-06-2013-0096.

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Title – Web Portals Division in a quandary. Subject area – Marketing, e-marketing, strategy. Study level/applicability – Suited for final-year undergraduate and graduate courses in marketing strategy, strategic sales management, e-marketing and internet businesses. Case overview – This case follows the evolution of Mech Technologies and Website Portals Division within the company. CEO of the company who was also heading the division was grappling an unprofitable venture. A dilemma of competitors offering free services while his portals were devoid of matching revenue stream added to his woes a

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29

Liao, Ziqi, and Xinping Shi. "Web functionality, web content, information security, and online tourism service continuance." Journal of Retailing and Consumer Services 39 (November 2017): 258–63. http://dx.doi.org/10.1016/j.jretconser.2017.06.003.

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30

M, K. Madhumathi. "E-Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 178–83. https://doi.org/10.5281/zenodo.1461478.

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E-Marketing is also known as Internet Marketing, Web Marketing,Digital Marketing, or Online Marketing. E-marketing is the process  of marketing a product or service using the Internet or via e-mail  and wireless media. It uses a range of technologies to help connect businesses to their customers. E-mail is referred to those strategies and techniques which utilized online ways to reach target customers. There are million of internet users that daily access different websites using a variety of tools using the computer, laptop, tablets and smart phones and the

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31

Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.36.

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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing

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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.76.

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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing

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33

Cobos, Liza M., Youcheng Wang, and Fevzi Okumus. "Assessing the Web-Based Destination Marketing Activities: A Relationship Marketing Perspective." Journal of Hospitality Marketing & Management 18, no. 4 (2009): 421–44. http://dx.doi.org/10.1080/19368620902799643.

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34

Nst, Nanda Saputra, Indah Nilam Sari, and Senja Gadis Okatviyanti. "ANALISIS SISTEM INFORMASI PEMASARAN BERBASIS WEB PADA TOKO BILLY." Jurnal Ilmiah Sistem Informasi 4, no. 1 (2024): 60–73. http://dx.doi.org/10.46306/sm.v4i1.78.

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Currently, the marketing at the Billy Shop is done manually, namely through phone calls, sms and coming directly to the customer's home to offer the products/goods offered, so that it can save time (24-hour marketing) and reduce costs so that it can increase the revenue turnover of the Billy Shop. The purpose of this research is to analyze and design a web-based marketing information system at Billy Shop to improve marketing. The method used in this study is the prototype method according to the title taken, namely the analysis and design of the marketing information system in Billy's store. T

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Diachuk, Iryna. "CONTENT MARKETING MODEL FOR EFFECTIVE WEB CONTENT MANAGEMENT." "Scientific notes of the University"KROK", no. 2(62) (2021): 82–91. http://dx.doi.org/10.31732/2663-2209-2021-62-82-91.

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36

Hisnani, Hisnani, Khairul Anwar Hafizd, and Herpendi Herpendi. "SISTEM INFORMASI BERKAH BERSAMA BERBASIS WEB." METHOMIKA Jurnal Manajemen Informatika dan Komputerisasi Akuntansi 6, no. 1 (2022): 85–92. http://dx.doi.org/10.46880/jmika.vol6no1.pp85-92.

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Berkah Bersama Company is a core partnership company engaged in broiler farming. Within the company, there are three divisions, namely general and finance, logistics, production, and marketing. The production and marketing division plays a role in the growth of chickens to the sale of chickens. After the chicken is sold, the data on chicken growth and chicken sales will be recapitulated using Microsoft Excel. The process of data collection is still often an error in data input and at the time of data recapitulation often occurs calculation errors and losses in the final process. From these pro

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37

Pieloth, Franziska. "WWWW – Wer Wirbt Wie im Web?" Lebende Sprachen 55, no. 1 (2010): 1–16. http://dx.doi.org/10.1515/les.2010.001.

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AbstractMore than 300 language professionals answered the survey “Self-marketing of Freelance Translators and Interpreters on the Internet”. Participants were asked if they own a website and how they use marketing-related Internet services such as networking platforms and online communities. Furthermore, respondents shared their opinions on which contents to publish online, including, for example, photos, work samples, prices and references. Results prove that many freelancers pursue an array of web marketing strategies. However, some find the effects hard to track and stress the continued imp

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38

Clarke, Irvine, and Theresa B. Flaherty. "Web-based B2B portals." Industrial Marketing Management 32, no. 1 (2003): 15–23. http://dx.doi.org/10.1016/s0019-8501(01)00199-7.

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39

O’Cass, Aron, and Tino Fenech. "Web retailing adoption: exploring the nature of internet users Web retailing behaviour." Journal of Retailing and Consumer Services 10, no. 2 (2003): 81–94. http://dx.doi.org/10.1016/s0969-6989(02)00004-8.

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Putra, Teguh Syah. "Aplikasi Pemasaran Produk Pada Komi Dekor Berbasis Web." JURNAL PERSEGI BULAT 2, no. 2 (2024): 60–66. http://dx.doi.org/10.36490/jurnalpersegibulat.v2i2.1106.

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Marketing Strategy is a comprehensive, integrated plan in the field of marketing and marketing targets in achieving company goals through a marketing mix that includes product, price, place and promotion strategies. Komi Dekor is a Minimalist Curtain Company that is used for Beauty and Home Beauty. However, Komi Dekor gives a different impression to Curtain products which are more memorable following the latest trends, elegant, fashionable, and of course very luxurious. The purpose of this study is to find out how the marketing strategy is carried out by Komi Dekor in an effort to increase sal

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41

Agustian, Rio. "PERANCANGAN APLIKASI E-MARKETING MENGGUNAKAN RESPONSIVE WEB DESIGN." Jurnal Informatika dan Rekayasa Perangkat Lunak 2, no. 3 (2021): 361–67. http://dx.doi.org/10.33365/jatika.v2i3.1236.

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E-marketing is part of e-commerce which is a trading system through the internet, where the internet will continue to provide an up to date nature, so the company can provide product information services offered clearly and easily. This will have a good impact on the progress of the company if this system can be run properly. E-marketing is widely done to improve the company's brand image because it makes the company always remembered by its customers. E-marketing provides more convenience and benefits for the company, customers and business partners of the company. Seeing marketing media that

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42

Prastianto, Eka, Farhan Julian, and Dini Safitri. "Komunikasi Marketing Web Series Melalui Digital Traveloka." Kanal: Jurnal Ilmu Komunikasi 8, no. 1 (2019): 16–21. http://dx.doi.org/10.21070/kanal.v8i1.105.

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In the current era of modernization, many business people have begun to develop their businesses that were previously managed offline and are directed towards online management. Web series is a recent innovation in the field of advertising with the concept of serial promotion events released by various internet media, such as through YouTube, which is the main platform for web series production. Based on the data obtained by the use of web series on Youtube media is quite a lot even some have watched more than 1 million times. The author is interested in conducting research on web series, with

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S, Vishesh, Manu Srinath, Supriya Ramarao Prasanna, and Supriya Yadati Narasimhulu. "Data Mining, Internet Marketing and Web Mining." IJARCCE 6, no. 3 (2017): 507–9. http://dx.doi.org/10.17148/ijarcce.2017.63117.

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Lopez, Kathleen. "Marketing via the Web and Social Media." Clinical Lactation 3, no. 1 (2012): 39–40. http://dx.doi.org/10.1891/215805312807010854.

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Hamill, Jim, Daniela Attard, and Alan Stevenson. "National destination marketing organisations and Web 2.0." MERCATI & COMPETITIVITÀ, no. 1 (March 2009): 71–94. http://dx.doi.org/10.3280/mc2009-001005.

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- Based on a detailed review of 25 web sites, supported by in-depth personal interviews, this paper evaluates the strategic response of European DMOs to the global marketing opportunities and threats presented by the rapid growth of Web 2.0. The main conclusion is that national DMOs, from the leading tourist destinations in Europe, have made only limited progress in this area. Much still needs to be done before they are fully utilising the interactive power of Web 2.0 for building strong customer and network relationships; for engaging with and energising online communities. The surveyed DMOs

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46

Jones, Brian. "Entrepreneurial marketing and the Web 2.0 interface." Journal of Research in Marketing and Entrepreneurship 12, no. 2 (2010): 143–52. http://dx.doi.org/10.1108/14715201011090602.

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Ranchhod, Ashok, Fan Zhou, and Julie Tinson. "Factors Influencing Marketing Effectiveness on the Web." Information Resources Management Journal 14, no. 1 (2001): 4–12. http://dx.doi.org/10.4018/irmj.2001010101.

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48

Choi, Jeong-Ja. "Native American Casino Marketing on the Web." Journal of Travel & Tourism Marketing 10, no. 2/3 (2001): 101–16. http://dx.doi.org/10.1300/j073v10n02_06.

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Choi, Jeong‐Ja, and Cathy H. C. Hsu. "Native American casino marketing on the web." Journal of Travel & Tourism Marketing 10, no. 2-3 (2001): 101–16. http://dx.doi.org/10.1080/10548400109511561.

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Kaur, Kiran. "Marketing the academic library on the web." Library Management 30, no. 6/7 (2009): 454–68. http://dx.doi.org/10.1108/01435120910982140.

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