Log in

Relevant bibliographies by topics / Marketing / Journal articles

To see the other types of publications on this topic, follow the link: Marketing.

Journal articles on the topic 'Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Beyer, Karolina. "Online marketing as a successor of traditional marketing." Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Drapińska, Anna. "Ethics of Marketing – is Marketing Ethical?" Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 229–40. http://dx.doi.org/10.18276/pzfm.2015.41/2-19.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Macanović, Vedrana, and Ljiljana Pavlović. "RAZVOJ RELATIONSHIP MARKETINGA." NIR, no. 16 (January 1, 2020): 85. https://doi.org/10.59417/nir.2020.16.85.

Full text

Abstract:

Postindustrijsko društvo, usluţna ekonomija, ekonomija zasnovana na znanju, informatičko društvo, su koncepti koji predstavljaju pokušaj da se ukaţe na ključne promene koje su obeleţile novu ekonomiju. Relationship marketing predstavlja nov pristup marketingu, „novu marketing paradigmu“, čiji je značaj sve veći. Relationship marketing treba shvatiti pre kao putovanje, nego samu destinaciju. To je pristup koji podrazumeva traţenje odgovora na permanentne promene koje diktira okruţenje. Ključna vrlina savremenih organizacija je agilnost, koja podrazumeva sposobnost da se brzo, fleksibilno reaguj

APA, Harvard, Vancouver, ISO, and other styles

4

Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online." Marketing i Rynek 2023, no. 7 (2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA." Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no. 12 (2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.

Full text

Abstract:

Ovaj rad ima za cilj predstaviti mrežni marketing kao model poslovanja, distribucije i prodaje robe, ukazati na njegove pozitivnosti i negativnosti, praktična iskustva i zakonske regulative nekih zemalja spram ovog poslovnog modela, te elaborirati mišljenja savremenih islamskih pravnika o mrežnom marketingu i na koncu eksplicirati njegov šerijatsko-pravni status te objasniti da li je kompatibilan islamskim normama poslovanja ili ne.Prilikom proučavanja i analiziranja mrežnog marketinga korištena je metoda teorijske analize, deskriptivno-analitička i komparativna metoda.Rezultat studije pokazuj

APA, Harvard, Vancouver, ISO, and other styles

6

Oh, Heiwon, Brenda Avila, and Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT." Global Fashion Management Conference 3, no. 3 (2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Haker, Dina. "NOVE TEHNOLOGIJE I MARKETING." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, no. 10 (2020): 1742–45. http://dx.doi.org/10.24867/09gi01haker.

Full text

Abstract:

Cilj rada jeste analiza primene i veza novih tehnologija i marektinga. Elektronski marketing (e-marketing) predstavlja sve online ili elektronski bazirane aktivnosti koje omogućavaju proizvođačima roba i usluga da zadovolje potrebe i želje svojih kupaca na brz i efikasan način. Umesto elektronski marketing, sve češće se koristi termin digitalni marketing. U radu će biti određen nov koncpet primene marketinga i to internet ili elektronski marketing koji se sve češće koristi u praksi. Na primeru hotela Turist dat je prikaz upotrebe digitalnog marketinga u poslovanju.

APA, Harvard, Vancouver, ISO, and other styles

8

Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

Full text

Abstract:

There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio mana

APA, Harvard, Vancouver, ISO, and other styles

10

Holden, Alfred C., and Laurie Holden. "Marketing history: Illuminating marketing's clandestine subdiscipline." Psychology and Marketing 15, no. 2 (1998): 117–23. http://dx.doi.org/10.1002/(sici)1520-6793(199803)15:2<117::aid-mar1>3.0.co;2-f.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Woodall, Tony. "New marketing, improved marketing, apocryphal marketing." European Journal of Marketing 41, no. 11/12 (2007): 1284–96. http://dx.doi.org/10.1108/03090560710821170.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Lipiec, Dariusz. "Marketing usług a duszpasterstwo." Teologia i Moralność 17, no. 1(31) (2022): 91–104. http://dx.doi.org/10.14746/tim.2022.31.1.7.

Full text

Abstract:

Duszpasterstwo Kościoła katolickiego wykazuje cechy podobne do działalności usługowych, zwłaszcza niekomercyjnych. Z tego powodu w działalności pastoralnej jest możliwe zastosowanie, w ograniczonym zakresie, instrumentów i strategii właściwych dla marketingu usług. W pierwszej części artykułu został scharakteryzowany marketing usług i wskazane cechy usług. Druga część przedstawia instrumenty marketingu usług oraz wskazuje na możliwości zastosowania ich w duszpasterstwie. W trzeciej części wskazano na strategie marketingu usług, które mogą być wykorzystane w działalności Kościoła. Szczególną uw

APA, Harvard, Vancouver, ISO, and other styles

13

Zhuravel, Ye V. "PRINCIPLES OF ECONOMIC EVALUATION OF MARKETING PROGRAMS." Science and Transport Progress, no. 18 (October 25, 2007): 195–98. http://dx.doi.org/10.15802/stp2007/17496.

Full text

Abstract:

General principles of estimation of economic efficiency of the marketings programs are formulated on the criteria of operating-room arrived to the investment indexes. The concept of short and long wave of creation of marketing cost of enterprise is entered. The analysis of types of marketings expenses is conducted, which four groups of costs are formed on the basis of: 1) advance expenses for development of the marketing program, 2) current expenses which are straight directed on realization of the concrete marketing program, 3) expenses on a personnel, 4) total marketings expenses are enterpr

APA, Harvard, Vancouver, ISO, and other styles

14

Wood, Matthew. "Marketing social marketing." Journal of Social Marketing 2, no. 2 (2012): 94–102. http://dx.doi.org/10.1108/20426761211243937.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Ramić, Nenad, and Đorđe Ćelić. "UNAPREĐENJE POSLOVANJA PRIMENOM METODA I TEHNIKA DIGITALNOG MARKETINGA NA PRIMERU PRESS PACK D.O.O. PREDUZEĆA." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 36, no. 05 (2021): 864–67. http://dx.doi.org/10.24867/12gi15ramic.

Full text

Abstract:

Svedoci smo ubrzanog napretka tehnologije, koji neminovno unosi promene ne samo u našim svakodnevnim životnim aktivnostima, već i u načinu poslovanja, a samim tim i u marketingu kao neodvojive komponente svakog posla i organizacije. Pojam digitalni marketing obuhvata celokupne marketinške napore koji se ulažu korišćenjem elektronskih uređaja ili interneta. Rad će prikazati faktore koji utiču na unapređenje poslovanja primenom metoda i tehnika ovakve vrste marketinga.

APA, Harvard, Vancouver, ISO, and other styles

16

Wertenbroch, Klaus. "Marketing Automation: Marketing Utopia or Marketing Dystopia?" NIM Marketing Intelligence Review 13, no. 1 (2021): 18–23. http://dx.doi.org/10.2478/nimmir-2021-0003.

Full text

Abstract:

Abstract Automated and personalized interactions may increase the relevance of marketing offers, but they also have less positive economic and psychological consequences for consumers. Machine learning-based prediction algorithms can approximate individuals’ preferences and their willingness to pay at ever greater levels of precision, and companies can use this knowledge to charge higher individual prices. Typically, consumers freely hand over all the information necessary to reveal their preferences and it seems that they underestimate the value of their personal data. And there is another di

APA, Harvard, Vancouver, ISO, and other styles

17

Bond, Craig A. "Controlling Marketing: Marketing Success Through Marketing Controls." Journal For Healthcare Quality 14, no. 1 (1992): 40. http://dx.doi.org/10.1111/j.1945-1474.1992.tb00012.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

K., Sundararajan. "Rural Marketing "Rural Marketing is Real Marketing"." Shanlax International Journal of Commerce 7, S1 (2019): 173–78. https://doi.org/10.5281/zenodo.3451681.

Full text

Abstract:

Definition and domain-related issues of ‘rural marketing’ need further explanation and revision. Often, rural marketing is equated with shopping by multinationals in rural India. The existing literature in rural marketing has uncritically used the concepts, theories, models, and frameworks of the mainstream marketing discipline. So far, farm marketing has failed to create its proprietary concepts, theories, frameworks, and distinct vocabulary. As a result, agricultural marketing cannot claim the status of a separate subdiscipline within the wider marketing discipline. I provide a r

APA, Harvard, Vancouver, ISO, and other styles

19

Sobirov, Azizbek Avzbekovich. "Korxonalarda savdo marketing faoliyati samaradorligini baholash." Yashil iqtisodiyot va taraqqiyot 1, no. 4 (2024): 10–16. https://doi.org/10.5281/zenodo.12808118.

Full text

Abstract:

Maqolada korxonalarda savdo marketingi faoliyatini samaradoriligin baholashning ilmiy-nazariy jixatlario‘rganilgan. Marketing taqsimot kanallari ishtirokchilarining iqtisodiy sinergiya samarasi va savdo marketingi samaradorliginibaholash bo‘yicha uslubiy yondashuvlar o‘rganilgan. Marketing samaradorligini iqtisodiy natajalar, mijoz va hamkorlarnuqtayi-nazaridan baholash bo‘yicha uslubiy yondashuv taklif etilgan.

APA, Harvard, Vancouver, ISO, and other styles

20

Pizło, Wojciech. "Marketing oparty na wiedzy - próba identyfikacji." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 3(52) (May 25, 2010): 124–36. http://dx.doi.org/10.22630/pefim.2010.3.52.11.

Full text

Abstract:

W opracowaniu dokonano analizy istoty marketingu opartego na wiedzy, w przekonaniu autora stanowiącego koncepcję rozwoju społecznego wykraczającego poza bellowską koncepcję społeczeństwa informacyjnego. Marketing oparty na wiedzy stanowi próbę scalenia trzech koncepcji marketingu (marketingu relacji, marketingu społecznego i marketingu internetowego).

APA, Harvard, Vancouver, ISO, and other styles

21

МИНАКОВ А.В., МИНАКОВ А. В., and БАБАНОВ В. Н. БАБАНОВ В.Н. "MARKETING 4.0 PROMOTION TOOLS: DIGITAL MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 909–13. http://dx.doi.org/10.34925/eip.2024.163.2.179.

Full text

Abstract:

В статье представлены результаты исследования важнейши х инструментов продвижения в цифровом маркетинге. Охарактеризованы цифровые технологии, лежащие в основе инструментов продвижения. Оценена востребованность и результативность таких инструментов, как Интернет-реклама, продвижение в социальных сетях, SEO-продвижение. Выявлены тенденции изменения предпочтений российских компаний в онлайн-продвижении, показаны перспективы развития онлайн-продвижения в экономике России. This article presents the results achieved during studying promotion tools in digital marketing. Are also described digital te

APA, Harvard, Vancouver, ISO, and other styles

22

Eric Reidenbach, R., and Donald P. Robin. "Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics." Business Ethics Quarterly 1, no. 2 (1991): 185–200. http://dx.doi.org/10.2307/3857262.

Full text

Abstract:

This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.

APA, Harvard, Vancouver, ISO, and other styles

23

Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21, no. 1 (2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.

Full text

Abstract:

Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.

APA, Harvard, Vancouver, ISO, and other styles

24

Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

Full text

Abstract:

Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigk

APA, Harvard, Vancouver, ISO, and other styles

25

Kilibarda, Tatjana, Šćepan Sinanović, Saša Bubanj, Sanja Trgovčević, Sunčica Ivanović, and Sužana Milutinović. "Promocija zdravlja i komponente socijalnog marketinga u funkciji ranog otkrivanja raka dojke." Timocki medicinski glasnik 46, no. 4 (2021): 185–88. http://dx.doi.org/10.5937/tmg2104185k.

Full text

Abstract:

Uvod. Socijalni marketing je strategija i sredstvo za dostizanje opšte društvene dobrobiti. Primena socijalnog marketinga u oblasti zdravlja ima za cilj očuvanje i unapređenje zdravlja i rano otkrivanje bolesti i veoma je zahtevna, a ishodi se mere konkretnim podacima o zdravlju stanovništva. Marketing miks u socijalnom marketingu se koristi u kampanjama za unapređenje zdravlja, naročito žena, a kroz socijalnu mobilizaciju za rano otkrivanje raka dojke. Ciljevi ovog rada su analiza sadržaja dve kampanje za prevenciju raka dojke u Srbiji i pregled ključnih iskustava iz njih. Metod. Rad se bazir

APA, Harvard, Vancouver, ISO, and other styles

26

Kretek, Henryk A., and Janusz Dworak. "Post-Pandemic Marketing @Marketing." Multidisciplinary Aspects of Production Engineering 3, no. 1 (2020): 584–95. http://dx.doi.org/10.2478/mape-2020-0049.

Full text

Abstract:

AbstractMarketing concentrates mainly on customer acquisition by means of advertisements broadcast in mass media and on billboards. The change to be made in traditional marketing is the shift of interests from satisfying needs to meeting expectations. @Marketing may serve as a tool for that. The aim of this paper is to present a new concept for @marketing, based on innovative forms of product presentation. The paper focuses on the marketing content, without consideration of technical aspects. Research has been carried out in the field of customers’ expectations towards online presentations. In

APA, Harvard, Vancouver, ISO, and other styles

27

Simkin, Lyndon. "Marketing is marketing – maybe!" Marketing Intelligence & Planning 18, no. 3 (2000): 154–58. http://dx.doi.org/10.1108/02634500010327944.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Bryan, Gerald O., and Joseph F. Gauff, Jr. "Marketing "Health Care Marketing"." Health Marketing Quarterly 3, no. 4 (1986): 11–23. http://dx.doi.org/10.1300/j026v03n04_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Montgomery, David C. "Marketing Science, Marketing Ourselves." Academe 89, no. 5 (2003): 36. http://dx.doi.org/10.2307/40253386.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Hugstad, Paul. "Marketing the Marketing Major." Journal of Marketing Education 19, no. 1 (1997): 4–13. http://dx.doi.org/10.1177/027347539701900102.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Baker, Michael J. "Marketing is Marketing—Everywhere!" Vikalpa: The Journal for Decision Makers 30, no. 3 (2005): 1–10. http://dx.doi.org/10.1177/0256090920050301.

Full text

Abstract:

The theme of this paper is that in seeking to develop strategies for the future, we should not neglect or overlook hard-won lessons from the past. Learning through direct experience is almost invariably a process of experimentation or trial and error. It is uncertain, time-consuming, inefficient, and often risky. Accordingly, if we encounter a problem new to ourselves, our first reaction should be: “Has anyone encountered this problem before?” If so, then “What did they do, with what results?” Answers to these questions are to be found in the so-called secondary sources that record the knowled

APA, Harvard, Vancouver, ISO, and other styles

32

Webster, Frederick E., and Robert F. Lusch. "Elevating marketing: marketing is dead! Long live marketing!" Journal of the Academy of Marketing Science 41, no. 4 (2013): 389–99. http://dx.doi.org/10.1007/s11747-013-0331-z.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

B.A.Xalbayev, D.A.Yuldasheva. "MARKETING VA UNI BOSHQARISHNI TASHKILLASH." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 3, no. 1 (2023): 107–10. https://doi.org/10.5281/zenodo.7549681.

Full text

Abstract:

Marketing tushunchasi, inson faoliyatidagi o‘rni xaqida uning  ijtimoiy-iqtisodiy elementlari, marketing faoliyatini amalga oshirish uchun zarur bo‘lgan barcha moddiy, moliyaviy, me'yoriy va boshqa resurslarning majmui ,marketini boshqarish xizmati.

APA, Harvard, Vancouver, ISO, and other styles

34

Niedziółka, Arkadiusz. "Koncepcja marketingu skoncentrowanego jako ważna determinanta rozwoju agroturystyki." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 3(52) (May 25, 2010): 341–52. http://dx.doi.org/10.22630/pefim.2010.3.52.30.

Full text

Abstract:

Artykuł ukazuje formę działań marketingowych w działalności agroturystycznej określanych jako marketing skoncentrowany. W części teoretycznej artykułu przedstawione zostały teoretyczne założenia koncepcji tego marketingu. Ponadto ukazano ogólne założenia marketingu w agroturystyce oraz przedstawiono jego elementy składowe, a więc: produkt, cenę, dystrybucję i promocję. Ukazano także różne formy marketingu, które mogą być stosowane w działalności agroturystycznej. Wśród nich wyszczególniono marketing relacji, partnerski i terytorialny. W oddzielnym podrozdziale opisano marketing skoncentrowany

APA, Harvard, Vancouver, ISO, and other styles

35

Pedko, I., and V. Hordiienko. "Marketing Research in the Marketing Information System." Economic Herald of the Donbas, no. 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Budzanowska-Drzewiecka, Małgorzata. "Wyzwania stosowania działań marketingowych poprzez media społecznościowe z perspektywy zintegrowanej komunikacji marketingowej." Zarządzanie Mediami 9, no. 2 (2021): 281–96. http://dx.doi.org/10.4467/23540214zm.21.017.13412.

Full text

Abstract:

The Challenges of Incorporating Social Media Marketing Within Integrated Marketing Communication The paper aims to systematise the modifications within the concept of integrated marketing communication, resulting from the usage of social media in the companies’ communication practices. Based on the literature review, the current challenges of integrating social media into marketing communication were identified. They were structured into three groups of tactical, strategic and ethical challenges. These challenges are related to both, the practical issues of marketing communication through

APA, Harvard, Vancouver, ISO, and other styles

37

Risko, Tünde Csapone, and Troy Wiwczaroski. "From Domestic Marketing through International Marketing to Intercultural Marketing." Economic Affairs 59, no. 3 (2014): 439. http://dx.doi.org/10.5958/0976-4666.2014.00011.4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Layton, Roger. "Marketing, marketing systems, and the framing of marketing history." Journal of Historical Research in Marketing 7, no. 4 (2015): 549–72. http://dx.doi.org/10.1108/jhrm-02-2015-0008.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Nurjaman, Kadar. "Sustainable Marketing: Integrating Green Marketing Practices into Marketing Strategy." INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW 6, no. 2 (2024): 71–89. http://dx.doi.org/10.54783/influencejournal.v6i2.232.

Full text

Abstract:

This study aims to explore the impact of Green Marketing practices on the financial performance of companies in Indonesia, focusing on variables such as Environmental Practices, Consumer Knowledge, and Company Commitment. The research method used involves quantitative analysis by collecting data through questionnaires distributed to managers and staff in the banking sector. The data obtained were then analyzed using descriptive and inferential statistical techniques, including validity, reliability, and direct effect hypothesis testing. The results of the study indicate that Company Commitment

APA, Harvard, Vancouver, ISO, and other styles

40

Nasrullah, Nasrullah, Mutiara Suci Tri Rahmadhani, and Putri Nur Illahi. "EXPERIENTIAL MARKETING: SENSE MARKETING, FEEL MARKETING, THINK MARKETING, ACT MARKETING TERHADAP KEPUASAN PENGUNJUNG DI ECO PARK KOTA DUMAI." Jurnal Daya Saing 11, no. 1 (2025): 52–59. https://doi.org/10.35446/dayasaing.v11i1.2050.

Full text

Abstract:

Penelitian ini bertujuan untuk menganalisis pengaruh elemen experiential marketing (sense, feeling, think, dan act) terhadap kepuasan pengunjung Dumai Eco Park, baik secara parsial maupun simultan. Dengan menggunakan metode penelitian eksplanatori, data dikumpulkan melalui kuesioner yang disebarkan kepada 93 responden. Variabel sense, feeling, think, dan act diuji pengaruhnya terhadap kepuasan pengunjung dengan analisis regresi linier berganda menggunakan SPSS.Hasil penelitian menunjukkan bahwa variabel sense dan act secara parsial berpengaruh signifikan terhadap kepuasan pengunjung, sedangkan

APA, Harvard, Vancouver, ISO, and other styles

41

Fekete, (Bude) Adriana-Georgiana-Eliana. "Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2025): 19–27. https://doi.org/10.70594/brand/11.1/3.

Full text

Abstract:

<strong>Abstract</strong> This paper explores fundamental concepts in marketing, tracing its evolution from its early 20th-century origins to its contemporary significance in business strategy. The study outlines key theoretical aspects, including marketing orientations, product classification, product life cycle, pricing strategies, distribution mechanisms, and promotional techniques. Additionally, it highlights the role of Marketing Information Systems (MIS) in modern decision-making. Through a synthesis of expert perspectives (Kotler, 1991; McCarthy, 1960; Vernette, 1992), the study emphasi

APA, Harvard, Vancouver, ISO, and other styles

42

VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

Full text

Abstract:

Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie

APA, Harvard, Vancouver, ISO, and other styles

43

Algarni, Ohoud Mohammed. "Marketing is a Positive Force in Contemporary Society: Case of Holland & Barrette Social Campaign." مجلة العلوم الإقتصادية و الإدارية و القانونية 9, no. 5 (2025): 86–91. https://doi.org/10.26389/ajsrp.d070924.

Full text

Abstract:

Objectives: This essay discusses and investigates marketing's positive contribution to contemporary society as a force that leads to a better life. Also, targeting consumption is primarily to be modified by applying marketing techniques to yield desirable outcomes for all stakeholders. This will be reflected in businesses and society while paying attention to the challenges of limited marketing scope and other ethical considerations. Methods: a case study of the marketing concept as a whole and chosen approaches to demonstrate marketing's positive impact on contemporary society, that illustrat

APA, Harvard, Vancouver, ISO, and other styles

44

Dłubakowska-Puzio, Ewa, Renata Gałan, and Kamil Puzio. "Analiza skuteczności działań performance marketing na przykładzie serwisu internetowego Polskiej Żeglugi Bałtyckiej." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 3(52) (May 25, 2010): 230–42. http://dx.doi.org/10.22630/pefim.2010.3.52.20.

Full text

Abstract:

W artykule autorzy wskazują na najnowsze trendy w marketingu z wykorzystaniem Internetu, między innymi na performance marketing. Przedmiotem analizy skuteczności działań marketingowych w zakresie performance marketing jest działalność firmy Polska Żegluga Bałtycka S.A.

APA, Harvard, Vancouver, ISO, and other styles

45

Gilham, P. R. "MARKETING MODEL - HORTICULTURAL EXPORT MARKETING." Acta Horticulturae, no. 247 (September 1989): 41–44. http://dx.doi.org/10.17660/actahortic.1989.247.4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Abdukhalilova, Laylo Tokhtasinovna, and Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research." SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, no. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Resciniti, Riccardo. "International Marketing or simply Marketing?" MERCATI & COMPETITIVITÀ, no. 3 (September 2017): 7–11. http://dx.doi.org/10.3280/mc2017-003001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Cousins, Laura. "Marketing Plans or Marketing Planning?" Business Strategy Review 2, no. 2 (1991): 35–54. http://dx.doi.org/10.1111/j.1467-8616.1991.tb00151.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Zineldin, Mosad. "Beyond relationship marketing: technologicalship marketing." Marketing Intelligence & Planning 18, no. 1 (2000): 9–23. http://dx.doi.org/10.1108/02634500010308549.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Sirotkina, Irina. "Innovative marketing technologies: influencer marketing." Drukerovskij Vestnik, no. 4 (October 2024): 78–86. https://doi.org/10.17213/2312-6469-2024-4-78-86.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!