To see the other types of publications on this topic, follow the link: Marketingová komunikace finančních služeb.
Dissertations / Theses on the topic 'Marketingová komunikace finančních služeb'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 25 dissertations / theses for your research on the topic 'Marketingová komunikace finančních služeb.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Maroušová, Alena. "Spotřebitelské úvěry, jejich marketingová komunikace a vnímání značek." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-13403.
Full textAbstract:
Práce se zabývá spotřebitelskými úvěry z hlediska jejich marketingové komunikace, součástí je též výzkum postojů k úvěrům a známosti značek poskytovatelů spotř. úvěrů, jakož i subjektivních kritérií výběru úvěru. Práce obsahuje rovněž přehled zadlužení obyvatelstva ČR od 90. let 20. století do r. 2006.
2
Horníčková, Adéla. "Návrh na zlepšení komunikačního mixu vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318331.
Full textAbstract:
This diploma thesis deals with communication mix for the selected company. The theoretical part is devoted to the general basis in marketing that is used in the following chapters of the thesis. In the second part, analyses of the current situation of the company have been conducted and conclusions about improvements of the current communication mix have been drawn. These specific recommendations for implementation are presented in order to increase publicity and raise awareness of company’s services.
3
Winterová, Klára. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416823.
Full textAbstract:
The diploma thesis deals with the marketing communication of a selected mountain hotel and proposes own recommendations in the marketing communication of the hotel. The presented recommendations serve to increase awareness of the hotel and to strengthen relationships with its clients. The own proposals are based on the performed analyzes of the marketing environment of the hotel and the evaluated own research. The research is conducted via questionnaire survey. The paper also outlines the theoretical background of the used methods, marketing communications of business in services and the specifics of tourism services.
4
Pastorková, Jana. "Marketingová komunikace TŠ Astra Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9833.
Full textAbstract:
The subject of my diploma thesis is the marketing communication of Astra Praha dancing school. The main purpose was to create the right communication mix in order to stabilize current situation and enable further development of the company. The main subject consists of various parts which are: mapping of theoretic basis focused on marketing of services, marketing analysis of Prague dancing schools' market, analysis of Astra Praha dancing school as well as analysis of elements of marketing mix being used by the company. The thesis is based as well on my personal experience as a tutor in Astra Praha dancing school (more then ten years). This was fundamental when proceeding detail analysis of customer behavior and process analysis in the school. I have also the opportunity to research in praxis of Astra Praha dancing school as well as other dancing schools across Czech Republic the theoretic basis. This contributed to even better understanding of strengths and weaknesses of Astra Praha dancing school and its position on the market. Astra Praha dancing school was not using any kind of electronic database at the time. Therefore it was necessary to gather all relevant data and build a new customer care / marketing database. Some other suggestions and ideas stated in my thesis were also discussed and implemented before the finalization of this work. I chose the marketing communication for a topic of this thesis because I think it is the weakest point of the company's strategy. Therefore it represents serious thread to its next development and success and I hope this work could provide some strategic recommendation. Nevertheless, the most important benefit of this work seems to be the instant change of Astra Praha director's perception of the marketing management and its link to the overall company's management.
5
Eid, Nadim. "Přístup, cíle a nástroje marketingu finančních služeb\- Případová studie -." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75806.
Full textAbstract:
Thesis aims to assess recent trends in banking, focusing mainly on the marketing mix. While processing the thesis, the recent developments, which have a significant impact on modern trends in financial markets, are taken into account. The author analyze marketing approaches, financial statements, customer composition and other factors present in the GE Money Bank, a. s. Findings are formulated as recommendations for the marketing of GE Money Bank, a. s.
6
Hrdličková, Magdalena. "Marketingová komunikace realitní kanceláře." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233033.
Full textAbstract:
This thesis is devoted to a detailed treatment functioning realtor, it´s marketing mix, with special focus on service and especially the marketing communication of selected estate agents. This work is not only for learning purposes, but also as a potential aid in communication for the real estate agency.
7
Jirešová, Aneta. "Marketingová komunikace vybrané společnosti poskytující službu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416886.
Full textAbstract:
The diploma thesis is focused on marketing communication of a selected company oper-ating on the B2B market. Based on the definition of the theoretical framework, the the-sis focuses on the evaluation of the current situation in the company and subsequent recommendations and suggestions of possible improvements that will bring new cus-tomers to the company, strengthen the loyalty of existing customers and at the same time increase awareness of its operations on the market.
8
Plašilová, Zuzana. "Marketingová komunikace v bankovním sektoru." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201980.
Full textAbstract:
The objective of this masters thesis is to analyze the marketing communications of a selected bank within the banking industry, in this case the Raiffeisenbank a.s. There were two methods applied in this analysis, the questionnaire survey and interview. The questionnaire survey serves the purpose of obtaining external information about the bank, while the interview serves as an internal source of information within the bank. The masters thesis is structure into a theoretical part with four subsections and practical part with five subsections. The first chapter characterizes the micro and macro environment in the banking industry. The second chapter focuses on the theory of marketing communications of services. The last section of the theoretical part evaluates the basis the marketing mix and last paragraphs of the theoretical further elaborate on the marketing mix of services. The first part of the practical section introduces the history of Raiffeisenbank all to way to the presence. Second part explains the marketing research of the current communications of Raiffeisenbank. Following section of the practical part expands on the SWOT analysis of selected factors, such as the goals of the marketing communications of Raiffeisenbank and the targeted audience of the marketing communications of Raiffeisenbank. Further chapters describe the methods of marketing communications as well as the perceived brand image and SWOT matrix. The last part of the thesis evaluates the hypothesis on the basis of applied methods of analysis and proposes a set of recommendations to improve the marketing communications of Raiffeisenbank.
9
Voborská, Hana. "Příležitosti marketingové komunikace banky Waldviertler Sparkasse Bank AG." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264359.
Full textAbstract:
Diploma thesis focus on topic about marketing communication chosen bank. Aim of this thesis is analyze current marketing communication of Waldviertler Sparkasse Bank AG and propose recommendation. Structure of this thesis is three parts, theoretical, practical and final recommendations. First part is focused on marketing theory and communication mix of services. First chapter of practical part contained presentation of chosen bank and analyses current marketing activities. Bank was compared with other competing bank subjects with positioning map, semantic differential and my own observation. For purpose of thesis were used two survey, first survey compared chosen bank institutions and second was about bank marketing. At the end was evaluated current communication of Waldviertler Sparkasse Bank AG and recommendation how improve communication for more effectiveness.
10
Jašová, Zuzana. "Návrh na zlepšení nabídky hotelových služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222418.
Full textAbstract:
The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.
11
Mičíková, Petra. "Návrh změn marketingové komunikace konkrétního ateliéru." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377421.
Full textAbstract:
The Master´s thesis deals with the proposal of change of marketing communication for a particular atelier that should lead to raising public awareness of the atelier and also subsequently increase its potencial customers. Master´s thesis contains of theoretical knowledge related to the topic, analysis of current state and own proposal of changes. The proposal of changes are based on theoretical knowledge and results obtained by analyzing the current state of atelier.
12
Schüller, David. "Řízení spokojenosti zájmových skupin s kvalitou služeb vysokých škol." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-233745.
Full textAbstract:
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
13
Tomčíková, Michaela. "Návrh na zlepšení propagace komunálních služeb s.r.o. Valašské Meziříčí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222480.
Full textAbstract:
This master´s thesis was elaborated for the company TS Valašské Meziříčí s.r.o., that provides services in the waste management. It analyses and evaluates its marketing communications and examines imperfections in this field. It contains a proposal of improving the company promotion, which includes new methods of the company marketing communication and their application in practise, leading to an icrease of a saleability and their norms.
14
Rychlá, Jana. "Marketing bankovních služeb v České spořitelně, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221806.
Full textAbstract:
This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.
15
Bachurek, Ondřej. "Návrh marketingového mixu pro komplexní zábavní služby." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225033.
Full textAbstract:
The subject of this Master’s thesis is to define the individual instruments of the marketing mix and communication mix. The thesis also provides an analysis of the current condition of entertainment services. The result is a complex entertainment services marketing mix proposal.
16
Koutníková, Martina. "Marketingové aktivity společnosti Uber." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359755.
Full textAbstract:
This Master´s Thesis focuses on the sharing economy and more importantly, on one of the main pioneers of this phenomenon, which is Uber. Uber is presented as a typical example when describing possibilities and problems connected with the sharing economy. The thesis is divided into two main parts - the theoretical part and the practical part. The theoretical part deals with theoretical terms that are essential for a better understanding of the second, practical, part. It involves a complex description of the term sharing economy and its main driving force - Millennials (Generation Y). Furthermore, there are described terms such as marketing environmental analysis and marketing mix analysis, which are put into practice and presented on Uber in the latter part of this thesis. This thesis focuses on marketing activities of Uber in the Czech Republic and that also includes a questionnaire survey. The main goal of this thesis is to describe current marketing activities of Uber in the Czech Republic, to present findings about brand awareness of Uber in the Czech Republic and its customer satisfaction and consequently, to make recommendations on possible marketing activities, that could help Uber in the Czech Republic to meet its objectives and/or unfold its potential. The partial objective of this thesis is to put together a complex set of characteristics of the sharing economy.
17
Luňáčková, Michaela. "Návrh marketingových aktivit konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319441.
Full textAbstract:
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
18
Vančurová, Olga. "Návrh a realizace komunikační strategie bistra Domácí těstoviny." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199541.
Full textAbstract:
The aim of this Master's thesis is to analyze communication activities of the Domácí těstoviny bistro and subsequently on the basis of the analysis to propose and implement a new communication strategy leading primarily to increase awareness of the potential customers and build loyalty of the existing customers. This Master's thesis consists of theoretical and practical part. The theoretical part focuses on service marketing (specifically catering services) and the importance of marketing management and planning for small and medium businesses. It also focuses on analysis of the current situation, marketing research and marketing communication. The practical part includes performances of the Domácí těstoviny bistro, the application of the analysis of the current situation and evaluation information from primary and secondary research. The most important, final part of the Master's thesis is to proposal, implementation and evaluation of the communication strategy of the Domácí těstoviny bistro.
19
Reisnerová, Lucie. "Marketingové aktivity agentury na hlídání dětí." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201105.
Full textAbstract:
This thesis deals with marketing activities of the Baby Agency, a babysitting company. The aim of this thesis is to map current marketing strategies of the company and to recommend improvements. The thesis itself is divided into two parts. The first theoretical part describes specific sections of marketing, such as marketing strategies, marketing mix of services, communication targeting at children and teenagers, market research techniques or new trends in marketing. The second part analyzes current marketing activities of the company and maps the competition. In the conclusion the thesis suggests the steps to be undertaken to improve the current marketing strategy of the Baby Agency are suggested, based on theoretical findings, analyses and surveys.
20
Omcirk, Vilém. "Využití marketingu v práci pedagogických pracovníků." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114296.
Full textAbstract:
The main subject of this thesis is the area of marketing in the field of educational institutions. The first part of the thesis is focused on the theoretical foundations of marketing, marketing services with specifics of marketing of educational institutions, marketing research, marketing management with the specifics of educational institutions and marketing communication. The operative part deals with the implementation of marketing research, analysis marketing communication and realization of strategic analysis of the educational institution. On this base, then proposes the use of marketing in the work of the teaching staff.
21
Hejralová, Lucie. "Analýza finančních zdrojů poskytovatelů preventivních sociálních služeb v Libereckém kraji." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311103.
Full textAbstract:
This thesis aims to answer the question how preventive social service providers, operating in the Liberec region, use the potential of financial resources from private budgets. The reason for this is the non-conceptual system of multi-source financing of social services in the Czech republic and lack of financial resources for social services funding from public budgets. The work is divided into four main chapters. The first chapter is a purely theoretical platform for the whole work. It defines the origin and role of social rights, the welfare state and the European Union in the social policy system of the Czech republic. It deals also with the social services system in the Czech Republic and their planning. The second chapter is devoted to analysis of possible funding sources for financing of social services.The third chapter focuses on stability of social service providers. The last chapter forms the practical part of the work and processes the research survey in given area.
22
ČERNÁ, Jana. "Analýza marketingové komunikace ve zvoleném podniku služeb a návrh možných zlepšení." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-46336.
Full textAbstract:
This graduation theses were concerned with analysis of marketing communication in services {--} in the Wellness hotel Rezidence Nové Hrady. This theses was incurred during temporary opening of the hotel till finishing and opening new spaces. There is recapped a history of the hotel and executed detailed situation analysis in the analytical part. There were detection advantages and disadvantages, which should the hotel use for persuasion the costumers. The synthetic part consequent to the analytical work comprehensive of the new suggestions of marketing communication . This includes sphere: increase in an occupanty rate of the hotel, increase in a visit rate in the hotel restaurants, increase in a number of congresses.
23
Bořecká, Berenika. "Marketingová komunikace neziskových organizací poskytujících sociální služby se zaměřením na křesťanské organizace." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-310568.
Full textAbstract:
This thesis deals with the marketing of non-profit organizations. Namely, it focuses on the marketing communication of the Christian organizations providing social services. Theoretical part of the thesis deals firstly with the importance which has the marketing for the nonprofit sector. Secondly, it suggests some specifics associated with the marketing of social services and with Christian social service providers. In the empirical part of the thesis there are revealed the key elements of the marketing communication of the Christian non-profit organizations providing social services. At the same time the question of whether Christian values could be used as a competitive advantage is answered.
24
Lonská, Pavlína. "Prezentace knihovních služeb veřejnosti : analýza současného stavu v Nizozemsku a v České republice." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326541.
Full textAbstract:
The aim of this thesis is to compare the actual presentation and communication of library services to the public in the Dutch and Czech public libraries. Monitored were primarily legislative frameworks of mentioned countries, branch organizations and their marketing activities supporting public libraries. Theoretical knowledge was supplemented by practical findings gained during the study tour undertaken in the Netherlands. During this study tour were identified specific methods of promotion of public library services. Thesis explores these methods and outlines the possibility inspiration from Dutch library practice. The work proposes an innovation of Czech public library services using the retail concept as part of the open access collections, which was observed and verified in the Netherlands. The final comparison of selected factors on the national level provides a brief overview of librarianship in both countries.
25
Škoda, Martin. "Instagram jako prostředek pro šíření trendů v gastronomii se zaměřením na specifika České republiky." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-415530.
Full textAbstract:
This diploma thesis discusses Instagram as a means for spreading trends in gastronomy with a focus on gastronomy and related trends in the field specifically from the Czech Republic. The author tries to map the influences that the online environment can have on their formation, especially the social network Instagram. After a thorough acquaintance with the environment of social networks, the social network Instagram, its influence on the spread of experiences, trends and the media environment in general, is described in more detail. The author seeks to clarify whether what is happening on this network can guide the direction of what is popular in the gastronomic environment, understand the role that well-watched creators from Instragram play in society and what it means for ordinary users to share food experiences. "Influential" users from the gastronomic sphere on Czech Instagram and their further connection with the media environment are presented. In the research, the author determines, via the form of a structured questionnaire (which was attended by 1143 respondents from the environment of social networks), what role Instragram plays in spreading gastronomic trends in the Czech Republic. The data obtained is supplemented with opinions based on interviews with representatives from the Czech...