Relevant bibliographies by topics / Marketingový mix; konkurence; segmentace

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  1. Dissertations / Theses

Academic literature on the topic 'Marketingový mix; konkurence; segmentace'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Dissertations / Theses on the topic "Marketingový mix; konkurence; segmentace"

1

Brožová, Veronika. "Marketingová komunikace vybrané společnosti." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260104.

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The main goal of the diploma thesis is to propose suitable recommendations in the area of marketing communication of the company Costa Coffee on the basis of a questionnaire survey and data analysis. To accomplish the main goal of the thesis, logically sequenced partial goals precede it. The theoretical part contains basic terms related to marketing, marketing mix and marketing communication, especially communication mix and targeted marketing. The practical part describes characteristics of the chosen café chain and its marketing mix, which is inspected also in the closest competition companies. Also analyzed is the external marketing environment of the coffee chain. The questionnaire survey, which is aimed to identify suitable segments for setting most effective marketing communication possible, follows. The suggestion for the optimization of marketing tools is based on a research into consumption and medial behaviour and lifestyle of MML TGI population. On the basis of the data gained in this research, the perception of promotions on the level of individual segments is analysed. The conclusion, considering all the information acquired in the research, contains a proposal for improving marketing activities, and green coffee is suggested to be added to the café portfolio.
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2

Krotký, Roman. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224876.

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This thesis describes the design of a marketing strategy for the Brno fitness center. The work includes a detailed analysis of the current state, analysis of macroenvironment and microenvironment, including SWOT analysis. The work also includes the satisfaction survey of current customers. Finally, the work presents suggestions to improve the current situation, attract new customers and increase sales.
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3

Štěrbová, Kristýna. "Návrh marketingového mixu pro kadeřnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222727.

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The diploma work is to serve as a basis for strengthening the competitiveness of the new company engaged in the provision of hairdressing services and evaluation of business activity in the services market.
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Saska, Marek. "Marketingový mix vybraného hotelu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319221.

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The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
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5

Svobodová, Jana. "Marketingový mix společnosti Alcon." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223567.

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The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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6

Holečková, Anna. "Marketingový mix prodejny suvenýrů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319223.

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The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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7

Pavelcová, Zuzana. "Marketingový mix vinotéky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224865.

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The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.
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Preisová, Martina. "Marketingový mix výrobku určeného pro seniory." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11131.

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9

Směřičková, Michaela. "Marketingový mix nové pobočky společnosti Fabricland." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377408.

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The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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10

Černý, Tomáš. "Analýza marketingového mixu s využitím segmentovaného přístupu společnosti Simcar v.o.s. 2004 - 2007." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3430.

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