Relevant bibliographies by topics / Marketingový mix; konkurence; segmentace / Dissertations / Theses
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Dissertations / Theses on the topic 'Marketingový mix; konkurence; segmentace'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Brožová, Veronika. "Marketingová komunikace vybrané společnosti." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260104.

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The main goal of the diploma thesis is to propose suitable recommendations in the area of marketing communication of the company Costa Coffee on the basis of a questionnaire survey and data analysis. To accomplish the main goal of the thesis, logically sequenced partial goals precede it. The theoretical part contains basic terms related to marketing, marketing mix and marketing communication, especially communication mix and targeted marketing. The practical part describes characteristics of the chosen café chain and its marketing mix, which is inspected also in the closest competition companies. Also analyzed is the external marketing environment of the coffee chain. The questionnaire survey, which is aimed to identify suitable segments for setting most effective marketing communication possible, follows. The suggestion for the optimization of marketing tools is based on a research into consumption and medial behaviour and lifestyle of MML TGI population. On the basis of the data gained in this research, the perception of promotions on the level of individual segments is analysed. The conclusion, considering all the information acquired in the research, contains a proposal for improving marketing activities, and green coffee is suggested to be added to the café portfolio.
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Krotký, Roman. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224876.

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This thesis describes the design of a marketing strategy for the Brno fitness center. The work includes a detailed analysis of the current state, analysis of macroenvironment and microenvironment, including SWOT analysis. The work also includes the satisfaction survey of current customers. Finally, the work presents suggestions to improve the current situation, attract new customers and increase sales.
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Štěrbová, Kristýna. "Návrh marketingového mixu pro kadeřnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222727.

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The diploma work is to serve as a basis for strengthening the competitiveness of the new company engaged in the provision of hairdressing services and evaluation of business activity in the services market.
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Saska, Marek. "Marketingový mix vybraného hotelu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319221.

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The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
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Svobodová, Jana. "Marketingový mix společnosti Alcon." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223567.

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The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Holečková, Anna. "Marketingový mix prodejny suvenýrů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319223.

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The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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Pavelcová, Zuzana. "Marketingový mix vinotéky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224865.

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The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.
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Preisová, Martina. "Marketingový mix výrobku určeného pro seniory." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11131.

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Směřičková, Michaela. "Marketingový mix nové pobočky společnosti Fabricland." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377408.

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The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Černý, Tomáš. "Analýza marketingového mixu s využitím segmentovaného přístupu společnosti Simcar v.o.s. 2004 - 2007." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3430.

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Mizerová, Petra. "Návrh komunikačního mixu podnikatele Mgr. Lumíra Bednaříka." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224381.

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Master's thesis contains proposals for improvement of communication mix by entrepreneurial subject Mgr. Lumír Bednařík that is engaged in selling woodworking tools, wooden derivatives, plastics and light alloys. Thesis is supposed to be a basis for implementation of effective communication mix which contains proposals and recommendations whose objective is to strengthen relations with current customers and finding new ones. Execution of these proposals should lead to growth of businessman’s profit.
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Valentová, Aneta. "Návrh úprav marketingového mixu společnosti dovážející kosmetické produkty z Maďarska do České republiky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443134.

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This diploma thesis deals with the marketing mix of a company that imports cosmetics products from Hungary to the Czech market. The thesis is divided into three main parts. The first part is theoretical, it explains the basic concepts of marketing, marketing mix and marketing environment, which are related to the topic. This is followed by the analytical part, in which an analysis of the marketing mix and marketing environment in the Czech Republic of the company are performed. The analytical part also includes a research part, which deals with the adjustment of the company's marketing mix and addressing a new target segment. The last part is a proposal part, in which, based on the analytical part, proposals and recommendations are presented from the point of view of the marketing mix for gaining new customers.
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Šmíd, Michal. "Marketingový plán značky Horsefeathers." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225028.

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The aim of the thesis is proposal of marketing plan of Horsefeathers trademark. The theoretical part deals with individual steps of marketing planning, this knowledge are based on specialized literature. In the practical part of thesis is described current situation in company and process analysis. At the end thesis presents proposal for improvements marketing plan based on gained theoretical knowledge.
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Kosolapová, Ekaterina. "Marketingový plán společnosti PSJ, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225018.

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The subject of my thesis is to build a marketing plan for the company PSJ, as In the theoretical part describes the basic information for marketing, necessary to formulate a marketing plan. The analytical part of the made analysis of the current environment that are the basis for drawing up the final part. In the next chapter, using the data obtained is designed own marketing plan for the year 2015.
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Křenová, Radka. "Marketingový plán pro Jazykovou školu Zachovou, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192760.

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The aim of this presented thesis is to create a marketing plan for language school Jazyková škola Zachová, s.r.o. The thesis includes situational analysis which shows the current situation of the company. According to the analysis, results are defined by the main marketing goals. In the practical part are also determined marketing strategies important for achieving these goals and specified appropriate marketing activity and communication. At the end of the thesis, there are suggested possible ways of controlling the marketing plan and recommended actions for improving the situation and increasing the company competitiveness. The aim of this thesis is to prepare such a marketing plan through which will be achieved the competitive advantage and strengthen the market position.
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Jobeková, Renata. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222310.

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This Master´s thesis deals with the proposition of marketing strategy for producer. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realizations of the larger sales. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales of firm´s product.
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Hradečná, Jana. "Marketingová strategie cestovní agentury Patriot travel." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77214.

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Diplomová práce se zabývá zhodnocením marketingové strategie cestovní agentury specializující se na příjezdový cestovní ruch ze zemí Severní a Latinské Ameriky. Součástí práce je i návrh marketingové strategie na následující období s ohledem na výsledky analýz vnitřního a vnějšího prostředí společnosti. Práce je rozdělena do dvou celků, teoretické a praktické části. Teoretická část zahrnuje obecné předpoklady tvorby marketingové strategie, praktická pak aplikuje na tyto předpoklady činnost konkrétního podnikatelského subjektu.
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Bencová, Petra. "Analýza sortimentu společnosti Ford Motor Company s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197642.

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This thesis analyzes the products of Ford Motor Company s.r.o. which is a company operating on the Czech car market. The work is based on the theoretical knowledge described in the first part. The first part is followed by a practical section, in which I first describe the current market situation in the automotive industry in Czech Republic. Further I characterize the company Ford Motor Company s.r.o. itself, then I describe the most important car models and related market segments. Later in the practical part I analyze one model Ford Focus in terms of price and market ability over the competition, net book value, distribution and communication. The final section summarizes the information obtained and gives some recommendations that the company could use in the future to improve the position of this model.
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Rusfel, Martin. "Zavádění nového produktu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1427.

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Tématickým zaměřením práce je zavádění nového produktu. Práce se zabývá konkrétní firmou, která se snaží zavést na trh nový produkt. Cílem práce je navržení takového marketingového mixu pro takový segment, který by umožnil úspěšné zavedení nového produktu, s využitím SWOT analýzy a analýzy konkurence. Autor nastiňuje současnou pozici firmy, hlavní konkurenty, cílový segment a vhodný marketingový mix.
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Kopecká, Lucie. "Marketingový plán pro MORAVOSTAV Brno, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221619.

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The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009.
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Bařinová, Michaela. "Marketingový plán ke zvýšení prodeje čerstvých těstovin La Brusla Pasta." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224875.

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This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.
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Pullmanová, Daniela. "Značková politika a segmentová orientace." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15758.

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VF Corporation is a major producer of apparel in the world. It's owner of two strong denim brands: Lee and Wrangler. In the disertation I analyse and compare strategies of bot brands focusing on a new strategy for Wrangler which is trying to stabilize it's position on the market after a turbulent period.
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Krňávek, Tomáš. "Analýza trhu péče o pleť v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149804.

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The Master Thesis cover field of cosmetic and skincare market. It starts with a brief excurs into history of cosmetics followed by description of main product categories. Further it analyses the competition on cosmetic market and compare czech market to western markets. It covers widely the marketing mix in different market segments. Than an internet questionaire is analysed and that data is later used for segmentation, using IBM SPSS Statistics program. Discovered segments are than developed and autor prepare a short marketing mix for each segment.
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Sapáková, Hana. "Marketingová strategie společnosti Expensa, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359374.

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The theme of this thesis is the marketing strategy of Expensa company. Expensa joint-stock company provides a unique managing and controlling system for company cash expenditures. This system includes Expensa company payment cards.The aim of this thesis is to (based on current situation) raise potential clients awareness of Expensa company by proposing a partial improvement of marketing strategy. Proposal of new segment which will help Expensa to increase higher market share and competitive ability is the specific output. Theoretical section describes marketing strategies, elements of the marketing mix, forms of situation analysis and three stages of STP strategy. The practical section reflects the theoretical composition.The presented thesis also contains a survey focused on current clients and their perception of marketing communication. The outcome emerging from the analysis is a good source for making a marketing strategy improvement in the future.
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Poláková, Veronika. "Strategické marketingové plánování." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-261448.

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Cílem diplomové práce je vytvořit návrh marketingového mixu pro nejvhodnější strategii vedoucí ke zvýšení počtu zákazníků společnosti MND neboli Moravské naftové doly. Společnost MND prodává a dodává zákazníkům plyn a elektrickou energii. Práce bude obsahovat dvě části. V první části bude obsažena literární rešerše, která bude popsána pomocí prostudování odborné literatury z oblasti marketingu. Praktická část bude zaměřena na společnost Moravské naftové doly, kde bude charakterizována a posuzována pomocí vědních metod například analýza sekundárních dat, dedukční metoda a také pomocí metody empirického poznání. Praktická část bude také obsahovat Porterův model pěti sil, STEP analýzu a SWOT analýzu, která hodnotí příležitosti a ohrožení. SWOT analýza bude vycházet z analýzy konkurenceschopnosti pro zjištění silných a slabých stránek společnosti.
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Scherzlová, Zuzana. "Strategie marketingového řízení firmy." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262859.

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The presented thesis analyses the strategic marketing management of a selected company and on the basis of a situational analysis suggests appropriate marketing strategy. The company Sportcentrum Statek in Buštěhrad was chosen for these purposes. The company is focused on sports activities suitable for people of all ages, particularly on the game of badminton which brings the company the highest revenues. In the first theoretical part, the basic concepts related to the topic are explained. Attention is paid especially to the marketing plan, marketing situational analysis, and marketing mix. In the practical part is a characterization of the chosen company first. Followed by the situational analysis divided into the external and internal environment of the company on the basis of which are identified opportunities and threats for the company and its strengths and weaknesses. All this is summarized in the SWOT matrix at the end. The next part deals with internal and external stakeholders. The findings are summarized in conclusion, and on their basis are submitted measures and recommendations, which ought to lead the company to increase its market share.
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Klusáček, Jiří. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223688.

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This diploma thesis focuses on problems of communication mix of the company Huhtamaki ČR, a. s. The first part deals with the theoretical knowledge of marketing. Next part analyzes the current status of the communication mix of the company. In the last section suggests for an optimal solution for changes in communication mix.
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Schovánková, Zuzana. "Analýza marketingových aktivit firmy Hennlich Industrietechnik, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4074.

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The diploma work deals with analysis of marketing aktivities in the firm Hennlich Industrietechnik, s.r.o. targeting the communication with the customer, competition and inside the firm interior too. In the particular chapters there are solved the applications of the communication mix instruments, different approach of the managers to the marketing management in the separate branche offices, the efficiency of marketing activities and their influence on the firm turnover and profit. The work compares the economic results of the separate branch offices and looks for the continuity with the results of marketing aktivities. Further the work points out to the negatives and mistakes of the marketing and tries to find the way to the marketing efficiendy increase.
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Bednaříková, Anna. "Návrh strategie pro založení a rozvoj firmy na renovaci a recyklaci použitého nábytku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224492.

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The subject of this thesis is to research market opportunities of a future company renovating, recycling and selling second-hand furniture and to decide whether the establishment is feasible. The thesis is looking for an answer to question how to define the subject of business, what to offer, to whom, how and for how much.
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Janderková, Šárka Jana. "Marketingová strategie hotelu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223797.

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This diploma thesis was created for a four-star-hotel located in South Moravia. The thesis explores and evaluates the current situation at the hospitality market and the hotel services. A part of the theis is a marketing research focused on customer satisfaction. The aim of the work is to set a marketing strategy and proposals that would lead to higher occupancy and earnings.
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Juklíček, Zdeněk Bc. "Marketing v oblasti bentonitových steliv." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2122.

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Teoretická část: marketingové prostředí, kupní rozhodovací proces, segmentace, marketingové strategie, marketingový mix. Praktická část: charakteristika trhu chovatelských potřeb, spotřebitelů, srovnání sortimentu firmy Keramost, a.s. a konkurenčních subjektů, analýza marketingového mixu s důrazem na marketingové aktivity, doporučení a závěr pro management
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Juklíček, Zdeněk. "Marketing v oblasti bentonitových steliv." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-13738.

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Teoretická část: marketingové prostředí, kupní rozhodovací proces, segmentace, marketingové strategie, marketingový mix. Praktická část: charakteristika trhu chovatelských potřeb, spotřebitelů, srovnání sortimentu firmy Keramost, a.s. a konkurenčních subjektů, analýza marketingového mixu s důrazem na marketingové aktivity, doporučení a závěr pro management
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Havlíčková, Romana. "Návrh opatření pro zlepšení konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222633.

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This master’s thesis deal with proposal of activities improving competitiveness of company M-soft. This company is engaged in internet services and sales computer technology. Thesis examines the company, analyses environment of firm and marketing mix and proposes useful activities improving competitiveness of company witch will have exercise for her next development.
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Seďová, Michaela. "Návrh opatření pro zvýšení konkurenceschopnosti hotelu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223513.

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The theoretical part of the thesis is focused on explaining the concepts related to the issue of competitiveness and marketing. Analytical part is using the selected methods to analyze internal and external business environment. There are formulated recommendations based on analysis in the final part of thesis. The company could used them after to increase competitiveness.
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Buček, Jan. "Návrh změn marketingového mixu konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402093.

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The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
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Žižková, Veronika. "Marketingová podpora produktů dětské výživy společnosti Nutricia." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-196543.

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The aim of the thesis is to present a correct way of proper child nutrition under three years of age, describe the baby food market and trends in this category. Then, apply the theoretical knowledge of the marketing mix to one of the strongest players in the baby food market, the company Nutricia. In conclusion, using the results of the research, suggest for this company marketing recommendations . The thesis is divided into two parts - theoretical and practical. The theoretical part describes the proper child nutrition from birth to three years of age, components of the marketing mix and competitive enviroment. In the practical part, the baby food market in the Czech Republic, the trends in this category, market competition, the company Nutricia and its marketing mix are beying suscribed. The practical part has its own research. At the end of the work the hypothesis are confirmed or disproved and marketing recommendations for Nutricia are made.
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Jendrulková, Tereza. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241529.

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This diploma thesis focuses on the design of marketing strategy of new product implementation at dance club Olymp Olomouc, which are courses for seniors. On the basis of theoretical knowledge and application of selected marketing methods is formed the proposal of appropriate marketing strategy. The outcomes of this thesis are specific proposals for individual parts of the marketing strategy by the extended marketing mix.
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38

Nováková, Hana. "Návrh marketingové strategie pro individuální vstup do podnikání v oblasti jazykového vzdělání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224768.

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The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.
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39

Loupová, Iveta. "Komunikační kampaň na vybraný produkt společnosti TA Hydronics." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165354.

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The aim of this diploma work is to create a marketing campaign of TA Hydronics product operating in the B2B market. The theoretical part will deal with the first characteristic of the concept of communication, followed by analysis of the current situation of the company, marketing and communication mix, which is diffused by new trends in communication. Next section will follow the implementation and monitoring phase. There is a characteristic of TA Hydronics at the practical part. A further part will focus on the marketing campaign proposal, with the transition to marketing situational analysis, including analysis of the internal and external environment.There is a control stage at the end of this work.
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40

Šlosárková, Iveta. "Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377414.

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This master's thesis deals with customer satisfaction issues of selected Thai restaurant in Brno. Using relevant methods are proposed appropriate measures to increase the current level of customers' satisfaction. Marketing research is used to do this, and it is conducted using a questionnaire survey. Based on the data capture, the data are being analysed and they provide input for evaluating and setting up suggestions to increase total customer satisfaction level.
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41

Rundová, Jana. "Analýza marketingové činnosti Rakouské národní turistické centrály "Oesterreich Werbung"." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75018.

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This diploma thesis deals with an analysis of the marketing activities of the company "Österreich Werbung". This company is mainly concerned with marketing communication, whose single elements it uses to promote campaigns of their Austrian partners or its own brand "Holiday in Austria". The analysis is preceded by an analytical and methodological section, which provides important theoretical starting points for the evaluation of the analysis and for recommendations for the future. In the second section the single elements of communication mix with regard to the target group are analysed by means of examples of concrete campaigns in 2010. Due to the analysis carried out, the communication mix of the company is evaluated and recommendations are proposed to optimise the mix.
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42

Rosenbaumová, Klára. "Návrh marketingové strategie vybraného subjektu." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260441.

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This thesis describes a suggestion of a marketing strategy for a specific joinery company when it implements a new product on the market. This product is a wooden crate. The aim of the work is to identify individual marketing strategies as well as to set a new marketing mix. The whole work is compiled in a comprehensive process that provides instructions for suggestion of strategies in a way that the company has a precondition for survival on today's market. There has been used marketing research in the practical part to find out satisfaction of customers with purchased crates, their requirements and opinions about he new product. By comparing the individual factors with competitors, there has been evaluated the company's position on the market thanks to which there have resulted possible points for improvement of company operations. Value chain analysis and 7S analysis have shown the strong and weak points which the company needs to focus on. Among other things, these analyzes have shown that the company uses an intermediary to sell the product and so loses a part of possible profits. It has further been found that the company still uses no promotion and therefore there have been proposed several low-cost forms of the product promotion. Marketing mix includes several action plans which can improve the company success on the market.
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43

Pastor, Jiří. "Marketingová strategie internetové společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222856.

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Purpose of this Master's thesis is to develop the way how to create marketing strategy for the new company's Internet portal, which provides booking services. Work contains current situation analysis for external and internal surroundings of booking systems. Based on made analysis are developed new ways and recommendations for further process to Internet portal promotion and gain new users.
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44

Kopřiva, Vojtěch. "Marketingová strategie Wellness Kuřim." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223739.

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The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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45

Šaršonová, Michaela. "Marketingová strategie hotelu Luční bouda." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319680.

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This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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46

Rychlovský, Tomáš. "Návrh na zlepšení marketingové strategie fitness centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221402.

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The main aim of this thesis is to find out the satisfaction of visitors with services of Fitness centre and to suggest some measures, which should bring not only growth of satisfaction to visitors, but also growth of their number.
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47

Rozmarínová, Magdalena. "Návrh konkurenční strategie pro firmu Granit Parts komanditní společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-412958.

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The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule.
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48

Krmíček, Vlastimil. "Návrh komunikačního mixu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254256.

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This diploma thesis deals with a marketing communication mix. The introductory part deals with theoretical background. In the second part, I focus on the analysis of the current company marketing situation. The concluding part deals with the proposal of a new communicative mix, the goal of which is to raise awareness about the brand and attract new customers.
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49

Urbanová, Julie. "Marketingová strategie hotelu Zlatá hvězda Třeboň." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-77286.

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Cílem diplomové práce je zmapování stávajících kapacit ubytovacích zařízení v Třeboni a jejich očekávaný nárůst v horitontu cca do dvou let. Dále se práce zabývá marketingovým mixem v odvětví pohostinství a cestovního ruchu a analýzou tržních příležitostí. Na závěr je vypracována marketingová strategie pro hotel Zlatá hvězda a doporučeny návrhy, které by mohly přispět k dalšímu rozvoji služeb hotelu, eliminaci sezónních výkyvů, atp.
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50

Sedláček, Martin. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317062.

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The thesis is focused on the design of marketing strategy for expansion into foreign markets the company MONTI SYSTEMS, Ltd., which design, develop, implement and service the hardware and software components of the MONTI CONTROL information technology system for petrol stations. In the theoretical part, the knowledge from marketing is elaborated, followed by the analytical part of the company. The design part of the diploma thesis deals with concrete proposals of marketing strategy for expansion of business activities on the foreign market.
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