Relevant bibliographies by topics / Marketingový mix; marketing; marketingová komunikace

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  1. Journal articles
  2. Dissertations / Theses

Academic literature on the topic 'Marketingový mix; marketing; marketingová komunikace'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketingový mix; marketing; marketingová komunikace"

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Bellová, Jana. "MARKETING COMMUNICATION IN HEALTH CARE AS ONE OF THE COMPONENTS OF C-MIX." Profese online 2, no. 4 (2009): 176–85. http://dx.doi.org/10.5507/pol.2009.017.

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Gotwald-Feja, Beata. "Marketing Communication in Omnichannel Reality – Trends and Tendencies." Marketing i Zarządzanie 47 (2017): 261–71. http://dx.doi.org/10.18276/miz.2017.47-24.

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Bembenek, Bogusław. "Efficient Marketing Communication Contemporary Challenge for Cluster Management." Marketing i Zarządzanie 47 (2017): 83–103. http://dx.doi.org/10.18276/miz.2017.47-08.

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Pabian, Angelika. "The Marketing Communication of University as a Chance of Gaining Competitive Advantage." Marketing i Zarządzanie 45 (2016): 193–201. http://dx.doi.org/10.18276/miz.2016.45-17.

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Dąbrowska, Anna, and Mirosława Janoś-Kresło. "Marketing Communication in Non-Profit Organizations as a Dialogue with the Environment." Marketing i Zarządzanie 45 (2016): 137–45. http://dx.doi.org/10.18276/miz.2016.45-12.

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Borowiak, Patryk Paweł. "Czy firmonimy można rozpatrywać w kontekście projektowym? Wprowadzenie do problematyki badań." Annales Universitatis Mariae Curie-Skłodowska, sectio FF – Philologiae 37, no. 2 (2019): 167. http://dx.doi.org/10.17951/ff.2019.37.2.167-178.

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<p>Celem artykułu jest przedstawienie kwestii dotyczących nazw firmowych (chrematonimów) umiejscowionych w przestrzeni miejskiej, z wykorzystaniem teorii zwrotu ku rzeczom. Materiał w postaci zdjęć szyldów został zebrany podczas eksploracji terenu, w przeważającej mierze w Poznaniu. Płaszczyzną do umiejscowienia ich w kontekście projektowym jest funkcjonowanie nazw własnych w kontekstach komunikacyjnych zaczerpniętych z teorii komunikacji biznesowej (por. W. <em>Š</em>mid). Nowy kontekst projektowy, który warto według autora wyodrębnić w badaniach związanych z nazwami firmowy
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Dissertations / Theses on the topic "Marketingový mix; marketing; marketingová komunikace"

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Kňávová, Pavla. "Marketingová komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260143.

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This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village. Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction. Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are inve
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Klímová, Daniela. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399746.

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This diploma thesis deals with marketing communication of the ENDEKA s.r.o. company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge, the second part analyze the current situation of the company. Last third part includes recommended suggestions for improvement of marketing communication with aim to approach new customers and therefore rais the awarness of the company, which are based on performer analyses and questionnaire survey.
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Zamazalová, Adéla. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416822.

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This diploma theses deals with marketing communicatin of company EMOS spol. s r.o. The theses is divided into several parts. First part consists of theoretical background needed as basic for the following analytical part. Second part deals with presentation of the company and with marketing mix as a part of communication mix. Third part of the theses deals with elaboration of the marketing environment and with questionnaire survey. Based on the analytical parts the last part provides the company with some recommendations for future improvement of the company´s communication mix.
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Sargsyan, Dianna. "Marketingová komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260841.

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This diploma thesis deals with marketing communication of the company Top Hotel Praha. The theoretical part of the thesis is based on the literature research. In the beginning there is a description of what marketing means and what are its instruments, afterwards the thesis gives an idea about the various marketing communication instruments and everything connected with it. Marketing communication instruments include advertising, personal selling, direct marketing, public relations, sales promotion and on-line communication. The practical part of the thesis describes the company briefly. Th
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Fikejzová, Kristýna. "Marketingová komunikace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377580.

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This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.
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Bulínová, Sabina. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377398.

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This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
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Mirošová, Leona. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414478.

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The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.
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Šléglová, Miroslava. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442921.

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The master’s thesis is focused on the on-line marketing communication of the brand Pěkný domov shop. The thesis acquaints with the current structure of the communication mix and the online marketing communication and based on the performed analyses and own research, suggests the appropriate suggestions to improve the on-line communication of Pěkný domov shop with the public.
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Sedlák, Radoslav. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416770.

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The diploma thesis deals with the marketing communication of the e-commerce selling food and needs for dogs. The thesis is based on the theoretical knowledge on which the analysis is based. Data from the analysis is then processed and interpreted in order to make communication with the target group more efficient and increase the return on investments inserted into individual communication channels.
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Pospíšilová, Kristýna. "Marketingová komunikace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258750.

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The main aim of this diploma thesis is an analysis of marketing communications. At first it is focused on marketing communication tools: product, promotion, distribution and pricing. Thenext part describes marketing communication tools, such as: advertising, sales promotion, personal selling, direct marketing and sponsorship. In the literature review are also mentioned new trends in marketing communications. On work is then focused on the characteristics of company analysis elements of the marketing and communication mix. An assessment of the marketing communication is made based on obser
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Dissertations / Theses
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