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Dissertations / Theses on the topic 'Marketingový mix služeb'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Sládková, Iva. "Marketingový plán v oblasti služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222691.

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The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.

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2

Klimová, Monika. "Uplatnění marketingu v sektoru služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224357.

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The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.

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3

Klusák, Tomáš. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400240.

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This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.

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Havlíčková, Barbora. "Návrh marketingového mixu v oblasti služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224454.

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This master´s thesis deals with the assessment of the current state of the marketing mix business entity providing manicure and pedicure services and suggestions for improvement. In the theoretical section provides the theoretical background associated with the problem. analytical part deals with basic information about the business entity application marketing analysis and evaluation of the survey. The practical part is based on the analysis results and the survey deals with a recommendation proposing changes to the marketing mix to ensure widespread awareness on services of the business entity.

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5

Nováková, Andrea. "Řízení kvality služeb." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260707.

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This thesis deals with the evaluation of the quality of service in a selected subject, which is travel agency Čedok, Inc. In the first part of the thesis the theoretical starting-points and characterized terms related to the issue of service quality are defined. To obtain information regarding the literature search was used literature and other resources freely available in electronic and printed character. The second part includes a description of the company and analysis of the current state of the services provided by travel agencies using the methods of observation and survey. The method of Mystery Shopping uncovers weaknesses and is used as a feedback for further development. In the end of the thesis, there are some recommendations suggested for the company to improve service quality and increase customer satisfaction.

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6

Zapletalová, Klára. "Marketingový mix Jazykové školy Presto." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223575.

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The thesis is focused on the analysis of current marketing mix of the Presto language school, especially on its marketing mix of language courses for the public. On the basis of acquired information, it presents recommendations for possible improvement. The theoretical part of the thesis emphasizes service marketing mix, and explains its components. The following parts analyse the outer environment of the language school, as well as its current marketing mix, and bring suggestions for enhancement of the marketing mix of language courses for the public.

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7

Šebek, Marcel JUDr. "Aplikace marketingu v právních službách." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1155.

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Práce se zabývá analýzou marketingových nástrojů, druhů právních služeb a blíže pak služeb advokátů, s důrazem na jejich specifika a legislativní omezení. Praktická část práce se zabývá analýzou trhu právních služeb a popisem a hodnocením provedeného marketingového výzkumu. Poslední část práce řeší konstrukci marketingového mixu vhodného pro oblast advokacie na základě získaných informací.

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8

Veličková, Daniela. "Marketingový mix sportovního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241172.

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The main topic of the diploma thesis “Marketing mix of a sports facility” is a detailed analysis related to a marketing strategy of the company that offers services in the area of sports and physical training. The theoretical part is devoted to the general basis that is essential for further elaboration of following practical sections. The analytical part deals with analysis of the current situation within the sport facility. On the basis of the conclusions from analytical part, the specific recommendations are presented to be implemented in the analysed company in order to significantly strengthen its overall marketing strategy.

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9

Peruthová, Michaela. "Postavení lázní Klášterec nad Ohří na trhu lázeňských služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113625.

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This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.

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10

Štumpa, Zdeněk. "Marketingový plán pro společnost AIKON, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224321.

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The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.

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11

Sichler, Radim. "Návrh na rozšíření gastronomických služeb firmy Imperial Catering." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221588.

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This study deals with creating suggestions for extension of gastronomic services in the IMPERIAL CATERING, company. It describes and analyses gastronomy and the business environment in which company operates. It also tries to find ways of improving services and that way to establish and improve the company’s position on the market.

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12

Daniel, Petr. "Marketingová strategie podpory prodeje zboží a služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223669.

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The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.

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13

Zezula, Radek. "Návrh marketingové komunikace pro ubytovnu Služeb Blansko, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222117.

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This diploma thesis focuses on analyzing limitations of marketing communication of Služby Blansko, Ltd. It tries to establish how these shortcomings could be eliminated and in achieving these goal different tools like marketing mix analysis is used. Based on the feedbacks from the customers and discussion with the management of the company, some measures on how to properly react to each individual customer demand and increase attendance and popularity of Služby Blansko, Ltd. were suggested.

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14

Pluháček, Stanislav. "Uplatnění marketingu v sektoru služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223645.

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This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes.

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15

Romantseva, Anna. "Analýza marketingových kanálů trhu služeb a analýza jejich užitku pro konkrétní obor." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-205837.

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16

Jašová, Zuzana. "Návrh na zlepšení nabídky hotelových služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222418.

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The diploma thesis was processed at the Hotel Pod Zámkem at Velké Meziříčí. It analyzes and evaluates its marketing communication and examines imperfections in this field. It contains proposals for improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to a growth of the hotel and the restaurant.

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17

Růžová, Monika. "Marketingový mix posilovny Sport Centrum Budokan." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15736.

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The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.

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18

Hrdličková, Magdalena. "Marketingová komunikace realitní kanceláře." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233033.

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This thesis is devoted to a detailed treatment functioning realtor, it´s marketing mix, with special focus on service and especially the marketing communication of selected estate agents. This work is not only for learning purposes, but also as a potential aid in communication for the real estate agency.

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19

Pastorková, Jana. "Marketingová komunikace TŠ Astra Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9833.

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The subject of my diploma thesis is the marketing communication of Astra Praha dancing school. The main purpose was to create the right communication mix in order to stabilize current situation and enable further development of the company. The main subject consists of various parts which are: mapping of theoretic basis focused on marketing of services, marketing analysis of Prague dancing schools' market, analysis of Astra Praha dancing school as well as analysis of elements of marketing mix being used by the company. The thesis is based as well on my personal experience as a tutor in Astra Praha dancing school (more then ten years). This was fundamental when proceeding detail analysis of customer behavior and process analysis in the school. I have also the opportunity to research in praxis of Astra Praha dancing school as well as other dancing schools across Czech Republic the theoretic basis. This contributed to even better understanding of strengths and weaknesses of Astra Praha dancing school and its position on the market. Astra Praha dancing school was not using any kind of electronic database at the time. Therefore it was necessary to gather all relevant data and build a new customer care / marketing database. Some other suggestions and ideas stated in my thesis were also discussed and implemented before the finalization of this work. I chose the marketing communication for a topic of this thesis because I think it is the weakest point of the company's strategy. Therefore it represents serious thread to its next development and success and I hope this work could provide some strategic recommendation. Nevertheless, the most important benefit of this work seems to be the instant change of Astra Praha director's perception of the marketing management and its link to the overall company's management.

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20

Dvořáková, Kateřina. "Návrh změn v marketingovém mixu konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399332.

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This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.

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Hejzlar, Kamil. "Řízení kvality služeb." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-315864.

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The aim of this thesis is to characterize the current situation of the company Znovín Znojmo Inc. in the area of distribution and to propose any improvement in this area based on the survey and mystery shopping. The theoretical part defines the service and service quality. The following is the characteristic of the chosen company. The practical part contains macro environment, characteristic of the market in which the company operates and characteristic of the customers and the competitors. The practical part continues with the characteristic of the company from the view of marketing mix with the emphasis on the distribution. In the second half of the practical part is evaluation of the survey and the mystery shopping. The ending of the thesis is based on found weaknesses in the distribution of the company, such as a behavior of the dealer to the customer, and proposing of the possible solutions.

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Doušková, Andrea. "Návrhy na zlepšení služeb wellness centra Infinit Maximus." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319426.

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The master thesis deals with the issue of enhancing the quality of providing services in the wellness centre Infinit Maximus. Nowadays the wellness centre provides high quality of services to their clients. However there are some areas that should be improved and that are described in the thesis. During the processing of the thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the wellness centre. The proposal part includes some suggestions for elimination high deviations of occupancy and some suggestions for reduction the high fluctuation of employees. Instead of the main topic I also suggest some other improvements.

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Mičíková, Petra. "Návrh změn marketingové komunikace konkrétního ateliéru." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377421.

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The Master´s thesis deals with the proposal of change of marketing communication for a particular atelier that should lead to raising public awareness of the atelier and also subsequently increase its potencial customers. Master´s thesis contains of theoretical knowledge related to the topic, analysis of current state and own proposal of changes. The proposal of changes are based on theoretical knowledge and results obtained by analyzing the current state of atelier.

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Hrozková, Alice. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241393.

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Master’s thesis deals with analysis of the current communication mix of the selected company and with proposals of its improving. Theoretical part brings on fundamental for the analytical part in which the selected company is introduced. In this part there are also made analyses of marketing surrounding and current communication mix is introduced. The last part of the thesis focuses on proposals with the aim to improve the existing communication mix.

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Šímová, Lucie. "Návrhy na zlepšení nabídky hotelových služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319408.

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The diploma thesis was processed at a hotel in town Boskovice. It analyses and evaluates hotel services and areas associated with their provision. The aim of the diploma thesis is a proposal for improvement of a staffing services, technical support and extension of the supply of services leading to an increase of hotel occupancy.

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Winterová, Klára. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416823.

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The diploma thesis deals with the marketing communication of a selected mountain hotel and proposes own recommendations in the marketing communication of the hotel. The presented recommendations serve to increase awareness of the hotel and to strengthen relationships with its clients. The own proposals are based on the performed analyzes of the marketing environment of the hotel and the evaluated own research. The research is conducted via questionnaire survey. The paper also outlines the theoretical background of the used methods, marketing communications of business in services and the specifics of tourism services.

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Šimoníková, Andrea. "Návrh na zlepšení marketingového mixu v oblasti služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225239.

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The main aim of this Master's thesis is evaluation of the current state of marketing mix in selected company. It specifies individual elements of the extended marketing mix and compares theoretical knowledge with reality. It analyses internal and external company's environment and evaluates the questionnaire survey focused on customer's satisfaction. The result of thesis is a proposal for amendments, which shoul lead to an improvement of the current marketing mix in the company.

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Brodská, Olga. "Marketingová strategie firmy Team Trackers v mezinárodním leteckém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-182.

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Tato diplomová práce se zabývá zhodnocením marketingové strategie společnosti Team Trackers. Společnost Team Trackers poskytuje asistenční služby leteckým společnostem. Tyto služby zahrnují péči o pasažéry leteckých společností od prvního telefonického kontaktu s cestujícím až po výpočet a vyplacení odškodnění pasažérovi. První část této diplomové práce obsahuje informace o společnosti Team Trackers, zhodnocení výběru umístění společnosti a okolnosti založení. Dále jsou zde informace o strategických leteckých aliancích. Další část se zabývá organizační strukturou, marketingovým mixem společnosti a SWOT analýzou firmy Team Trackers. Následuje krátké zhodnocení výzkumu potenciálu trhu a strategie v oblasti informačních technologií.

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Ondráková, Eliška. "Uplatnění marketingu v sektoru služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399637.

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The diploma thesis is focused on a marketing communication tools and proposing of their relevant improvements. The theoretical part delimits and describes respective theoretical thesis researched from relevant marketing literature. The practical part is focused on proposal of the marketing strategy analysis 7P, comparison of the chosen firm with its competitors and the SWOT analysis. The marketing strategy proposal introduces concrete proposals and suggestions for the chosen firm Re/max Reality Plus+.

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Tvrzníková, Anna. "Podnikatelský plán pro podnikání v oblasti sociálních a zdravotních služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316710.

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Master´s thesis is a proposal for the establishment of trade in social and health services in the South Moravian and Olomouc regions. The work is based on theoretical knowledge of business in medically oriented services and the knowledge about the current state of this market, acquired in the analyses. The main analyzes are processed SLEPT, Porter's five forces analyses and SWOT. A summary of the key factors of business, identified through the SWOT analysis became the basis of the design, which is itself a draft business plan for the development of selected trades.

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Tomčíková, Michaela. "Návrh na zlepšení propagace komunálních služeb s.r.o. Valašské Meziříčí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222480.

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This master´s thesis was elaborated for the company TS Valašské Meziříčí s.r.o., that provides services in the waste management. It analyses and evaluates its marketing communications and examines imperfections in this field. It contains a proposal of improving the company promotion, which includes new methods of the company marketing communication and their application in practise, leading to an icrease of a saleability and their norms.

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Sztefková, Michaela. "Návrh na efektivní prodej služeb ve zdravotnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223410.

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The Master's thesis is focused on analysis of internal and external environment and evaluation of current situation of recently established company Medicomfort, s.r.o.. Proposal for improvement of marketing strategy is constructed, based on discovered information.

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Bártová, Radka. "Návrhy na zlepšení služeb - Plavecká škola Třebíč." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319176.

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The aim of the thesis is a proposal of changes making the swimming school operation more effective. On the basis of the Internal Environmental Analysis and External Environmental Analysis are specified the key factors influencing the money management, revealed the weak points in the managerial processes and formulated proposals and recommendations for improvement.

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Burdová, Martina. "Návrhy na zlepšení služeb hotelu Slunce." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223315.

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Abstract The diploma thesis was elaborated for the company Hotel & Restaurant Slunce, s.r.o., which operates the fourstar hotel Slunce. It analyses and evaluates hotel services and areas associated with their provision. It contains proposals for a staffing servise, technical support and improve the supply of services leading to an increase of hotel and restaurant occupancy.

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Luňáčková, Michaela. "Návrh marketingových aktivit konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319441.

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The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.

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Votavová, Alena. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112928.

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This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the Benešov airport. The objective of the thesis is to analyse the marketing strategy and the marketing environment of the company, and to propose feasible changes of the contemporary strategy. In order to achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I introduce several changes based on these figures, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction. I also present a communication campaign to one of the marketing objectvies.

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Hrazdírová, Natálie. "Návrh marketingové strategie spolku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319195.

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The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.

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Koutníková, Martina. "Marketingové aktivity společnosti Uber." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359755.

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This Master´s Thesis focuses on the sharing economy and more importantly, on one of the main pioneers of this phenomenon, which is Uber. Uber is presented as a typical example when describing possibilities and problems connected with the sharing economy. The thesis is divided into two main parts - the theoretical part and the practical part. The theoretical part deals with theoretical terms that are essential for a better understanding of the second, practical, part. It involves a complex description of the term sharing economy and its main driving force - Millennials (Generation Y). Furthermore, there are described terms such as marketing environmental analysis and marketing mix analysis, which are put into practice and presented on Uber in the latter part of this thesis. This thesis focuses on marketing activities of Uber in the Czech Republic and that also includes a questionnaire survey. The main goal of this thesis is to describe current marketing activities of Uber in the Czech Republic, to present findings about brand awareness of Uber in the Czech Republic and its customer satisfaction and consequently, to make recommendations on possible marketing activities, that could help Uber in the Czech Republic to meet its objectives and/or unfold its potential. The partial objective of this thesis is to put together a complex set of characteristics of the sharing economy.

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Bachurek, Ondřej. "Návrh marketingového mixu pro komplexní zábavní služby." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225033.

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The subject of this Master’s thesis is to define the individual instruments of the marketing mix and communication mix. The thesis also provides an analysis of the current condition of entertainment services. The result is a complex entertainment services marketing mix proposal.

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Wenigová, Anna. "Studie rozvoje podnikání při zabezpečení služeb zákazníkům." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399649.

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The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution proposal then defines specific steps leading to a business development. The aim of this work is to create a development strategy that will be effective and beneficial for the company in the long term.

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Pelikánová, Adéla. "Návrh komunikačního mixu cateringové společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223999.

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Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.

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Večeřová, Jiřina. "Návrhy na zlepšení služeb hotelu Avanti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234819.

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The topic of the diploma thesis is proposal for improvement of Avanti hotel services. The thesis deals with evaluation of the hotel services and areas that relate to their providing. It contains proposal for staffing, improvement of accommodation services, improvement of technical support and financial evaluation of this proposal.

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Bartáková, Tereza. "Návrh marketingové strategie vybraného hotelu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201579.

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The aim of this Diploma thesis is to conduct a marketing analysis and a survey for a four-stars hotel in Krkonoše Mountains. According to the results new marketing strategy is suggested, that will help increase a number of new customers. The marketing analysis consists of PEST analysis competitors analysis and analysis SWOT. The survey is aimed at company clients, who are key clients in low touristic season. The suggested marketing activities take place mainly on the Internet as Internet represents an effective and relatively cheap communication channel.

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Gryshchuk, Viktoriia. "Marketing Specificities in Conference Organization Business." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10855.

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This thesis describes the main aspects of event business organization, mainly specificities of conferences business around Europe and Russian Federation. Theoretical part includes service marketing and marketing mix. Practical part is focused on the conference organization by Jacob Fleming Company. Some examples of conference materials are provided at the end of the thesis.

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Vančurová, Olga. "Návrh a realizace komunikační strategie bistra Domácí těstoviny." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199541.

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The aim of this Master's thesis is to analyze communication activities of the Domácí těstoviny bistro and subsequently on the basis of the analysis to propose and implement a new communication strategy leading primarily to increase awareness of the potential customers and build loyalty of the existing customers. This Master's thesis consists of theoretical and practical part. The theoretical part focuses on service marketing (specifically catering services) and the importance of marketing management and planning for small and medium businesses. It also focuses on analysis of the current situation, marketing research and marketing communication. The practical part includes performances of the Domácí těstoviny bistro, the application of the analysis of the current situation and evaluation information from primary and secondary research. The most important, final part of the Master's thesis is to proposal, implementation and evaluation of the communication strategy of the Domácí těstoviny bistro.

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Rychlá, Jana. "Marketing bankovních služeb v České spořitelně, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221806.

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This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.

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Merta, Jonáš. "Analysis of the marketing communications and strategy of Contours fitness." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149807.

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The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.

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Lejčková, Lucie. "Marketingová strategie vybrané cestovní kanceláře." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16624.

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The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.

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Štrbáková, Zuzana. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224418.

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The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.

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Šlosárková, Iveta. "Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377414.

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This master's thesis deals with customer satisfaction issues of selected Thai restaurant in Brno. Using relevant methods are proposed appropriate measures to increase the current level of customers' satisfaction. Marketing research is used to do this, and it is conducted using a questionnaire survey. Based on the data capture, the data are being analysed and they provide input for evaluating and setting up suggestions to increase total customer satisfaction level.

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