Relevant bibliographies by topics / Marketink

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
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Academic literature on the topic 'Marketink'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketink"

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Ramić, Nenad, and Đorđe Ćelić. "UNAPREĐENJE POSLOVANJA PRIMENOM METODA I TEHNIKA DIGITALNOG MARKETINGA NA PRIMERU PRESS PACK D.O.O. PREDUZEĆA." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 36, no. 05 (May 2, 2021): 864–67. http://dx.doi.org/10.24867/12gi15ramic.

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Svedoci smo ubrzanog napretka tehnologije, koji neminovno unosi promene ne samo u našim svakodnevnim životnim aktivnostima, već i u načinu poslovanja, a samim tim i u marketingu kao neodvojive komponente svakog posla i organizacije. Pojam digitalni marketing obuhvata celokupne marketinške napore koji se ulažu korišćenjem elektronskih uređaja ili interneta. Rad će prikazati faktore koji utiču na unapređenje poslovanja primenom metoda i tehnika ovakve vrste marketinga.
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Beyer, Karolina. "Online marketing as a successor of traditional marketing." Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.

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Drapińska, Anna. "Ethics of Marketing – is Marketing Ethical?" Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 229–40. http://dx.doi.org/10.18276/pzfm.2015.41/2-19.

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Miletić, Josip. "Uloga marketinga u upravljanju odgojnoobrazovnom ustanovom." Školski vjesnik 69, no. 1 (2020): 261–76. http://dx.doi.org/10.38003/sv.69.1.7.

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U radu se problematizira uloga marketinga u upravljanju odgojno-obrazovnom ustanovom. Analiziraju se obilježja odgojno-obrazovne djelatnosti kao javnog dobra te marketinga kao poslovne filozofije i poslovne funkcije. Obrazlaže se kompatibilnost marketinga i obrazovanja kroz analizu specifičnosti tih dviju djelatnosti. Utvrđuju se problemi na koje uprava odgojno-obrazovne ustanove nailazi u svome radu, a koje se marketinškim pristupom može kvalitetno riješiti. Marketing odgojno-obrazovne ustanove ima sve veću ulogu i važnost jer je marketinški pristup osnova učinkovita djelovanja odgojno-obrazovnih ustanova.
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Brečko, Daniela. "Marketinški pristop v izobraževanju odraslih." Andragoška spoznanja 2, no. 4 (December 1, 1996): 10–18. http://dx.doi.org/10.4312/as.2.4.10-18.

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Avtorica skuša v svoji razpravi pokazati, da izobraževalne organizacije za odrasle ne bi smele zanemarjati marketinških aktivnosti, čeprav veliko izobraževalnih organizacij, predvsem držav­nih, še vedno gleda na marketinške aktivnosti odklonilno, kot na nekaj, kar je v neposrednem nasprotju z osnovnim poslanstvom izobraževalnih in­ stitucij, to je s prenašanjem znanja, z oblikovanjem celostne osebnosti in podobno. Toda vzrok negativnih predstav je predvsem slabo poznavanje in razumevanje marketinga. Marketing v izobraževanju odraslih je povezan predvsem z raziskovanjem izobraževalnih potreb, želja in s predvidevanjem potreb v prihodnosti, z namenom , da bi institucija lahko pravočasno razvila kakovostne izobraževalne programe. V prispevku predstavi najpomembnejše elemente marketinga v izobraževalnih organizacija, med katere prišteva predvsem zadovoljevanje potreb, želja in zahtev uporabnikov izobraževalnih storitev, skrb za njihovo zadovoljstvo in dobro počutje med izobraževanjem, usposobljenost in motiviranost zaposlenih v izobraževalni organizaciji, ustvarjanje pozitivnega ugleda v javnosti, komuniciranje z javnostmi in učinkovito informira­ nje morebitnih udeležencev. Na koncu razprave še posebej poudarja, da lahko le tako razumljen marketing pripomore k razvoju in kakovosti izo­braževanja odraslih.
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Dragojlović, Vladimir, Branko Mihailović, and Srđan Novaković. "Marketing activities for the purpose of marketing culture development in education and educational institutions." Ekonomika 64, no. 4 (2018): 135–46. http://dx.doi.org/10.5937/ekonomika1804133d.

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Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

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Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA." Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no. 12 (December 28, 2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.

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Ovaj rad ima za cilj predstaviti mrežni marketing kao model poslovanja, distribucije i prodaje robe, ukazati na njegove pozitivnosti i negativnosti, praktična iskustva i zakonske regulative nekih zemalja spram ovog poslovnog modela, te elaborirati mišljenja savremenih islamskih pravnika o mrežnom marketingu i na koncu eksplicirati njegov šerijatsko-pravni status te objasniti da li je kompatibilan islamskim normama poslovanja ili ne.Prilikom proučavanja i analiziranja mrežnog marketinga korištena je metoda teorijske analize, deskriptivno-analitička i komparativna metoda.Rezultat studije pokazuje da je mrežni marketing u svojoj uobičajenoj formi, pri kojoj se članstvo uvjetuje novčanom uplatom ili kupovinom proizvoda, zabranjen. Da bi mrežni marketing s aspekta islamskog prava bio prihvatljiv, neophodno je da prodaja tim putem zadovoljava opće uvjete kupoprodaje u islamskom pravu, da proizvod koji se tim putem prodaje vrijedi cijene koja se za njega plaća, da se kroz marketing proizvoda ne služi obmanom i da se ne uzima profit od članova iz nižih nivoa kojima se ne čini nikakva usluga.
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Strahinja, Robert, Martin Golob, and Tina Subašić. "Sportski marketing u Hrvatskom nogometnom klubu Rijeka." Zbornik Veleučilišta u Rijeci 5, no. 1 (2017): 71–86. http://dx.doi.org/10.31784/zvr.5.1.6.

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Popularizacijom natjecateljskog sporta postignuto je da su neki sportovi postali visoko rangirani na ljestvici interesa u društvu. Među njima posebno mjesto zauzima nogomet. Razlog takve popularnosti je financijske prirode. Poznato je da se ulažu ogromna financijska sredstva u klubove i njihove igrače koji na tržištu postižu visoku cijenu. Nesumnjivo je da marketing ima veliku ulogu u tom području. Iako se u suštini ne razlikuje od marketinga proizvodnih poduzeća, sportski marketing ipak ima neke specifičnosti koje se ogledaju kroz pojedine elemente marketing miksa. Tako promatrajući, sportski proizvod ima veći raspon mogućnosti zadovoljenja potreba samih korisnika. U radu je predstavljen HNK Rijeka, čiji zavidni rezultati u sportskom smislu, bez dodatnih ulaganja u marketing, nisu dovoljan preduvjet i za ostvarivanje pozitivnih poslovnih rezultata. Poslovni rezultati se očekuju efikasnim ulaganjem financijskih sredstava i kvalitetno odabranom marketinškom strategijom. Premda postoje brojni oblici financiranja kluba, jedan od ciljeva HNK-a Rijeka jest i da se samofinanciranje kluba podigne na višu razinu. Iz tog su razloga marketinške aktivnosti kluba usmjerene i na oblik promocije koji rezultira povećanjem financijskih resursa kroz svoje obožavatelje, navijače i publiku u širem smislu.
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Oh, Heiwon, Brenda Avila, and Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT." Global Fashion Management Conference 3, no. 3 (June 30, 2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.

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Dissertations / Theses on the topic "Marketink"

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Stehlík, Michal. "Návrh obchodní strategie realitní kanceláře." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2012. http://www.nusl.cz/ntk/nusl-232695.

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This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's competitive forces model, both strategic analysis is also subject to internal company environment. Based on the lessons learned is a SWOT analysis provided. The main contribution of my work is a comprehensive proposal of the optimal strategy for the company in the future. The conclusion evaluates the effect of foundation of the business.
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Fejfar, Ondřej. "Možnosti využití sociálních sítí pro podporu seriálu závodů RunCzech." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-203783.

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This thesis deals with the issue of social networks in terms of business support and their use for commercial purposes. Based on long-term statistics from the most widely used social networks in the Czech Republic, this thesis describes the main principles of using these social networks as a means of increasing profit or turnover. Particular attention is paid to Facebook, the leading social network in the online world. This study concerns the combination of marketing and the IT world, which nowadays has a key role in the sale of products and services. This study should show the importance of the combination of these two worlds. The practical part of the study is the analysis of the communication of the RunCzech Running League (formerly the Prague International Marathon), including a detailed analysis of one their competitors on the market. For the analysis appropriate metrics were selected, which were measured using special tools. The conclusion includes a comprehensive evaluation and presents suggestions for more effective future communication of the RunCzech running leagues in the field of social networking.
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Novotný, Ondřej. "Inbound marketing v kontextu tradičních nástrojů internetového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.

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This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.
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Krick, Matthias. "Marketing : Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen /." Zürich, 1999. http://www.unizh.ch/ifbf/marketing/diss/mk/dissmk.pdf.

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Pavasarytė, Aistė. "Marketingo veiklos efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120618_171658-04045.

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Darbe yra analizuojamas marketingo veiklos efektyvumo vertinimas. Dėl sparčiai besikeičiančios aplinkos ir didėjančios konkurencijos įmonėms yra ypač svarbu vykdyti naudingas ir efektyvias strategijas, didinti visos įmonės vertę, tačiau didžiausia problema yra atsirinkti, ką vertinti ir kaip vertinti. Darbo tikslas - remiantis moksliniais marketingo veiklos efektyvumo vertinimo šaltiniais, atvejo analizės gautais rezultatais, pateikti bendrą marketingo veiklos efektyvumo vertinimo ir atskirų marketingo kampanijų efektyvumo vertinimo modelius. Magistrinio baigiamąjį darbą sudaro trys pagrindinės dalys. Teorinėje, pirmojoje, darbo dalyje yra analizuojami, aptariami, palyginami skirtingų autorių požiūriai į marketingo veiklos efektyvumo vertinimą bei, pagal mokslininkų atliktus tyrimus, pateikiami būdai ir rodikliai marketingo veiklos efektyvumui įvertinti. Analitinėje baigiamojo darbo dalyje atvejo analizės ir ekspertinio interviu metodais yra analizuojamas Lietuvoje vykstančio rinkodaros pasiekimų konkurso „Password 2011” marketingo kampanijų efektyvumo vertinimas. Trečiojoje dalyje yra pateikiami marketingo veiklos efektyvumo vertinimo modeliai, kurie padėtų rezultatyviai įvertinti atskiras marketingo veiklas.
The paper analyzes the marketing performance evaluation. As environment is rapidly changing and competitiveness of enterprises is increasing, it is very important to develop useful and effective strategies to increase the total value of the company, but the biggest problem is to select what to measure and how to measure. The objective of this paper is to present general model of marketing activities effectiveness measurement and models of individual marketing campaigns effectiveness assessment based on scientific resources of marketing effectiveness assessment and results of case analysis. The theoretical, first, part of the work introduces analysis, comparison of different authors approaches to the marketing activities performance evaluation by finding out methods and indicators, which assess the effectiveness of marketing activities. The analytical part is based on case study and interview of expert which analyzes marketing campaign efficiency of Lithuanian’s marketing competition "Password 2011". The third part is intended for the marketing performance evaluation models, which show the most useful stages to evaluate main marketing activities.
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Kučinskaitė, Kamilė. "Socialinio marketingo priemonių taikymo jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_090331-02170.

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Darbo objektas - socialinio marketingo priemonių taikymas aktyvaus laisvalaikio skatinimui. Probleminis klausimas. Kaip taikyti socialinio marketingo priemones jaunimo aktyviam laisvalaikiui skatinti? Darbo tikslas – įvertinti socialinio marketingo priemonių taikymą jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo uždaviniai: 1. Atskleisti socialinio marketingo teorinius aspektus; 2. Įvertinti socialinio marketingo priemones, taikomas aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose; 3. Identifikuoti socialinio marketingo priemones, taikytinas jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo metodai:  mokslinės literatūros analizė;  anketinė apklausa;  aprašomoji statistinė duomenų analizė; Rezultatai, išvados, pasiūlymai: Socialinio marketingo paskirtis – ne įsakynėti žmonėms, ką ir kaip jiems daryti, o nukreipti juos teigiama linkme, pakeisti jų gyvenimą į gerąją pusę. Dažniausiai jis bando spręsti problemas susijusias su sveikata ar aplinkosauga. Norimi rezultatai neateina taip greitai kaip norėtūsi, tačiau dažniausiai jie būna ilgalaikiai ir teigiami. Tokia socialinio marketingo priemone, kaip reklama, galime paskatinti Jonavos ir Kėdainių jaunimą savo laisvalaikį leisti aktyviau. Išsiaiškinome, kad šių miestų jaunimas labiausiai pastebi lauko reklamą, bei reklamą spaudoje ir internete. Taigi jei reklamuojant aktyvius laisvalaikio praleidimo būdus būtų panaudoti tokie teigiami faktoriai, kaip... [toliau žr. visą tekstą]
The object - social marketing measures to promote active leisure. Issues. How to apply social marketing tools to promote youth active leisure? The aim – identify social marketing measures to promote active leisure among youth in Jonava and Kėdainiai cities. Tasks: 1. to expose the social marketing aspects of the theoretical; 2. to evaluate social marketing tools applied active leisure promotion in Jonava and Kėdainiai cities; 3. Identify the social marketing tools, which are used to promote active leisure in jonava and kėdainiai cities. Methods:  analysis of scientific literature;  questionnaire;  descriptive statistical analysis of the data; The results, conclusions, recommendations: Social marketing is trying to change not only individuals but also society well-established attitude to certain things. In most cases social marketing is trying to solve the problems related to health or the environment. The desired results do not come as quickly as we would like, but they are usually long-term and positive. This social marketing tool like advertising, we can encourage Jonava and Kėdainiai cities young people to spend their leisure time more active. We found that most of these urban youth most observes outdoor advertising and advertising in press and online advertising. If promoting active leisure activities we use such positive factors as the original presentation, unusual, information, famous people, humor and the idea, we can achieve great results.
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Povilaitytė, Vaida. "Edukacinių paslaugų marketingo komplekso formavimo modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080925_114955-67255.

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Darbe palyginami pagrindiniai marketingo modeliai, nagrinėjama konkurencingumo problema bei marketingo įrankių panaudojimo galimybės veiklos tobulinimui. Analizuojamos mokymo paslaugų ypatybės, aukštųjų mokyklų orientavimosi į rinką stadijos, tikslinės rinkos ir atskirų vartotojų grupių poreikiai. Akcentuojama, jog esminė edukacinių paslaugų ypatybė yra ta, kad egzistuoja kelios vartotojų grupės, kurios turi esamų ir potencialių interesų: tai ne tik studentai, bet ir jų tėvai, darbdaviai, vyriausybinės organizacijos, aukštosios mokyklos darbuotojai ir t.t. Kiekviena iš šių grupių sudaro mokyklos tikslinę rinką ir joms reikia sukurti ir taikyti skirtingą marketingo priemonių kompleksą. Siūloma atsižvelgti ir į studentų kaip mokymo paslaugų vartotojų poreikių diferenciaciją. Įvertinus ŠU Edukologijos fakulteto studentų lūkesčių patenkinimo lygį, siūlomos esamos marketingo komplekso tobulinimo kryptys, užtikrinant šio proceso tęstinumą bei vykdymą kiekviename aukštosios mokyklos lygyje. Pateikiamas edukacinių paslaugų marketingo komplekso formavimo modelis.
In the present thesis, there are compared the main marketing models, considered the problem of competitive ability and possibilities to use marketing tools for activity improvement. The peculiarities of education services, the stages of market orientation of higher education schools, purpose markets and the needs of different groups of consumers are analysed. It is emphasised that the essential peculiarity of educational services is existence of several consumer groups, which have their existing and potential interests: these are not only students, however, also their parents, employers, governmental organisations, employees of higher education schools and etc. Each of these groups makes a purpose market of a school and they need different sets of marketing tools to be developed and applied. Having assessed the level of satisfaction of expectations of the students of Šiauliai University Educology Department, the trends and directions to improve existing marketing complex are proposed ensuring the continuity of the process and its performance on each level of a higher education school. The model of formation of educational service marketing complex is provided herein.
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Řezníček, Josef. "Efektivita obsahového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193551.

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The main purpose of this work is to find out what influences efficiency and reaching goals of content marketing by creating and promoting articles, e-mails, videos, podcasts and social network content. The author defines theoretic fundaments of content marketing, research parts of content strategy that influences content marketing, and tries to find out, how those forms of content use more efficiently. At the end of the work author offers proposals of possible key performance indicators for measuring content marketing results and efficiency. He uses methods of data analysis, experiments on users, and mathematical modeling.
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Karitonaitė, Lijana. "UAB "Pro FUTURO" marketigo strategijos įvertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20070102_174412-58779.

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Moksliniame tiriamajame darbe „UAB „Pro FUTURO” marketingo strategijos įvertinimas” nagrinėjamos planavimo, strategijos, marketingo ir marketingo strategijos sąvokos, taip pat strateginis planavimas ir marketingo strateginis planavimas. Atskleidžiami įmonės marketingo strategijos esminiai formavimo žingsniai. Augant kompiuterizacijos lygiui, kiekviena įmonė, užsiimanti kompiuterinės technikos prekyba, turėtų nuolat stebėti besikeičiančią aplinką ir strategiškai mąstyti. Tam tikslui atlikta kompiuterine įranga prekiaujančios įmonės UAB „Pro FUTURO” situacijos analizė vidaus rinkoje. Siekiant kuo realiau įvertinti situaciją, nagrinėjami pirminiai ir antriniai įmonės duomenys iš veiklos finansinių ir realizavimo ataskaitų, atlikta SIC Rinkos tyrimų analizė, įmonės marketingo komplekso analizė, taip pat atlikti įmonės vartotojų tyrimai. Vadovaujantis šiuolaikinio marketingo literatūra, buvo renkami ir sisteminami antriniai duomenys, susiję su įmonės makroaplinka iš Statistikos departamento duomenų bazės, interneto, spaudos, žurnalų. Apibendrinus surinktus duomenis ir informaciją apie įmonę bei jos aplinką, pasiūlyta nauja įmonės marketingo strategija, ir pateiktos išvados bei pasiūlymai, apibendrinantys įmonės veiklą ir aplinką.
The thesis "An estimate of marketing strategy of company „Pro FUTURO”" deals with concepts of planning, strategy, marketing and marketing strategy, strategic planning and marketing strategic planning. The principal steps of marketing strategy formation are being disclosed in the paper. As the growth of computerization is increasing, every company engaged in selling computers should constantly observe changing environment and think strategically. For this purpos „Pro FUTURO” engaged in selling computer equipment has carried out the analysis of the situation in the internal market. Willing to evaluate the situation more concretely, primary data of the company provided from financial and realization reports of its activity are being analyzed, the analysis of SIC Market research and marketing mix analysis of the company have been fulfilled, company’s customer researches have also been carried out. Secondary data related to company’s macro environment were being gathered and systematized from data base from department of Statistics, the internet, the press, and magazines on the basis of contemporary marketing literature. Having generalized the gathered data and information about the company and its environment, a new marketing strategy was proposed, conclusions and recommendations generalizing company’s activity and environment were presented.
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Kryst, Tomáš. "Použití kvantitativních metod pro podporu rozhodování při stanovení základní strategie cíleného marketingu a Marketing Engineering." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197001.

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This thesis deals with the use of quantitative and statistical methods for decision making support in marketing. Mainly deals with the procedures to be used in practice to determine the basic strategy of targeted marketing S-T-P. Application of this approach requires software support, and therefore presents computer programs that are in practice used for this purpose. The work also addresses the limitations of this strategy, and presents two approaches for generating innovation - Lateral Marketing and Blue Ocean Strategy. Author shows using of methods in practice on case study.
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Books on the topic "Marketink"

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Theodōrakopoulos, Panagiōtēs Ch. Politiko marketink, lompi, kai diplōmatia: Askēsē polydiastatēs diplōmatias. Athēna: I. Siderēs, 1999.

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Seabrook, John. Nobrow: Kulʹtura marketinga. Marketing kulʹtury. Moskva: AdMarginem, 2012.

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Nozdreva, Raisa Borisovna. Marketing: [učebnik, praktikum i učebno-metodičeskij kompleks po marketingu]. Moskva: Jurist', 2003.

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Business development: A market-oriented perspective. Hoboken, N.J: Wiley, 2012.

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Bond, Craig A. Controlling marketing: Marketing success through marketing controls. Chicago: Pluribus Press, 1989.

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Die ökonomischen Perspektiven Lettlands unter besonderer Berücksichtigung des Marketings: Marketing in Lettland. Frankfurt am Main: P. Lang, 1999.

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Dallmer, Heinz. Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing. Wiesbaden: Gabler, 1991.

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Kellie, Vincent, Wright Claire, and Chartered Institute of Marketing, eds. Marketing essentials: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. London: BPP Learning Media, 2008.

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Demeure, Claude. Marketing. 6th ed. Paris: Dunod, 2008.

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Evans, Joel R. Marketing. 2nd ed. New York: Macmillan, 1985.

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Book chapters on the topic "Marketink"

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Haydock, Michael P., and Eric Bibelnieks. "Horizontal Marketing: Optimized One-to-one Marketing1." In Operational Research in Industry, 247–67. London: Palgrave Macmillan UK, 1999. http://dx.doi.org/10.1057/9780230372924_12.

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Tropp, Jörg. "Medialisierung des Marketings und der Marketing-Kommunikation." In Moderne Marketing-Kommunikation, 141–55. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25318-9_4.

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Lippold, Dirk. "Marketing-Gleichung als prozessbezogene Perspektive des Marketings." In essentials, 35–38. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09870-4_4.

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Deges, Frank. "Einordnung des Affiliate-Marketings in das Online-Marketing." In Quick Guide Affiliate Marketing, 1–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30325-9_1.

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Lammenett, Erwin. "Affiliate‐Marketing: Hintergründe, Funktionsprinzipien und Formen des Affiliate‐Marketings." In Praxiswissen Online-Marketing, 23–55. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3636-3_2.

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Kucuk, S. Umit. "Marketing and Marketing Mix." In Visualizing Marketing, 3–7. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_2.

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Pasquier, Martial, and Jean-Patrick Villeneuve. "Marketing and public marketing." In Marketing Management and Communications in the Public Sector, 15–36. 2nd Edition. | New York : Routledge, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315622309-2.

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Kleinaltenkamp, Michael, and Samy Saab. "Marketing-Controlling Marketing-Controlling." In Technischer Vertrieb, 179–90. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-79533-9_6.

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Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing, 1–18. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86757-5_1.

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Vossebein, Ulrich. "Marketing und Marketing-Management." In Marketing, 1–18. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-94529-7_1.

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Conference papers on the topic "Marketink"

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Smoljić, Mirko, Marina Guzovski, and Andreja Rudančić. "VAŽNOST RAZVIJANJA DIGITALNE MARKETING STRATEGIJE." In 4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eman.2020.423.

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Direktni marketing putem digitalnih medija stvara dodatne vrijednosti kako za same potrošače tako i za poduzeća i ostvarenje njihovih poslovnih ciljeva jer je usmjeren prema ciljanim skupinama potrošača. Ciljana promocija omogućava da marketinška poruka stigne do ciljane skupine potrošača kao i mjerenje učinkovitosti marketinške poruke kroz odaziv te stvaranje baza podataka o potrošačima i njihovim potrebama i željama. Jedinstveni pristup potrošačima uz primjenu moderne tehnologije za komunikaciju s potrošačima važni su ne samo za razumijevanje potrošačevih potreba i želja i razvijanje odnosa nego i za pozicioniranje i diferencijaciju proizvoda ili usluge u odnosu na konkurenciju, kreiranje superiornih ponuda kao i prilagođavanje promjenama u okruženju. U radu su prikazani modeli komunikacije sa krajnjim potrošačima kroz direktni i digitalni marketing kao i važnost razvijanja digitalne marketing strategije za poduzeća za uspješnost i unapređenje poslovanja.
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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
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Same, Siiri, and Jorma Larimo. "Marketing Theory: Experience Marketing and Experiential Marketing." In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.063.

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Berčík, Jakub. "Aroma Marketing - a Modern Marketing Phenomenon." In International Scientific Days 2018. Wolters Kluwer ČR, Prague, 2018. http://dx.doi.org/10.15414/isd2018.s2-3.02.

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Doulkaid, Amal, and Lahoucine Berbou. "THE IMPACTS OF EXPERIENTIAL MARKETING ON THE CONSUMER BEHAVIOR IN RETAIL STORES: THE PROPOSAL OF A THEORETICAL MODEL." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4101.

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Lertkornkitja, Arunee, and Wari Chokelumlerd. "A MILESTONE IN SUCESSFUL FRANCHISOR OF MOLY-CARE CAR CARE COMPANY." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4102.

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Permata Sari, Ratna. "HOW TO SELL ISLAMIC STUDIES IN HIGHER EDUCATION (INTEGRATED MARKETING COMMUNICATION OF FACULTY OF ISLAMIC STUDIES IN UNIVERSITAS ISLAM INDONESIA)." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4103.

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Kratochvíl, Oldřich, and Iveta Hashesh. "INTERNAL MARKETING ENHANCES BUSINESS PERFORMANCE." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4104.

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Caputa, Wiesława. "THE STRATEGIES OF USING VIRTUAL COMMUNITIES IN BUILDING CUSTOMER CAPITAL." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4105.

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Kusumawati, Andriani. "STUDENT CHOICE PROCESS OF HIGHER EDUCATION INSTITUTIONS (HEIs) THROUGH UNIVERSITY DIGITAL MARKETING SOURCES." In International Conference on Marketing. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/23572655.2018.5101.

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Reports on the topic "Marketink"

1

Kramer, Mitchell. Epiphany Marketing. Boston, MA: Patricia Seybold Group, January 2003. http://dx.doi.org/10.1571/pr1-2-03cc.

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Kramer, Mitchell. Aprimo Marketing 5.5. Boston, MA: Patricia Seybold Group, December 2002. http://dx.doi.org/10.1571/pr12-5-02cc.

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Kramer, Mitchell. divine’s Velocity Marketing. Boston, MA: Patricia Seybold Group, February 2003. http://dx.doi.org/10.1571/pr2-21-03cc.

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Roussanov, Nikolai, Hongxun Ruan, and Yanhao Wei. Marketing Mutual Funds. Cambridge, MA: National Bureau of Economic Research, September 2018. http://dx.doi.org/10.3386/w25056.

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Marshak, Ronni. Marketing Offer Overload. Boston, MA: Patricia Seybold Group, March 2013. http://dx.doi.org/10.1571/bp03-21-13cc.

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), April 2006. http://dx.doi.org/10.2172/882040.

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Kramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA: Patricia Seybold Group, January 2003. http://dx.doi.org/10.1571/pr1-30-03cc.

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Kramer, Mitchell. SAS Marketing Optimization 3.2. Boston, MA: Patricia Seybold Group, February 2004. http://dx.doi.org/10.1571/pr2-5-04cc.

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Kramer, Mitch. SAS Marketing Automation 3.1. Boston, MA: Patricia Seybold Group, May 2003. http://dx.doi.org/10.1571/pr5-2-03cc.

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McCarthy, Shannon E. Marketing Network Centric Warfare. Fort Belvoir, VA: Defense Technical Information Center, February 2001. http://dx.doi.org/10.21236/ada389754.

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