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Books on the topic 'Marketink'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Theodōrakopoulos, Panagiōtēs Ch. Politiko marketink, lompi, kai diplōmatia: Askēsē polydiastatēs diplōmatias. Athēna: I. Siderēs, 1999.

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2

Seabrook, John. Nobrow: Kulʹtura marketinga. Marketing kulʹtury. Moskva: AdMarginem, 2012.

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3

Nozdreva, Raisa Borisovna. Marketing: [učebnik, praktikum i učebno-metodičeskij kompleks po marketingu]. Moskva: Jurist', 2003.

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4

Business development: A market-oriented perspective. Hoboken, N.J: Wiley, 2012.

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5

Bond, Craig A. Controlling marketing: Marketing success through marketing controls. Chicago: Pluribus Press, 1989.

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6

Die ökonomischen Perspektiven Lettlands unter besonderer Berücksichtigung des Marketings: Marketing in Lettland. Frankfurt am Main: P. Lang, 1999.

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7

Dallmer, Heinz. Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing. Wiesbaden: Gabler, 1991.

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8

Kellie, Vincent, Wright Claire, and Chartered Institute of Marketing, eds. Marketing essentials: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. London: BPP Learning Media, 2008.

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9

Demeure, Claude. Marketing. 6th ed. Paris: Dunod, 2008.

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10

Evans, Joel R. Marketing. 2nd ed. New York: Macmillan, 1985.

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11

Jaḱovski, Boško. Marketing. 7th ed. Skopje: Ekonomski fakultet Skopje, 2004.

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12

1950-, Levy Michael, ed. Marketing. 3rd ed. New York: McGraw Hill/Irwin, 2013.

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13

Zikmund, William G. Marketing. 2nd ed. New York: Wiley, 1986.

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14

Pettigrew, Denis. Marketing. 4th ed. Montréal: Chenelière / McGraw-Hill, 2000.

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15

Pride, William M. Marketing. Mason, OH: South-Western, Cengage Learning, 2012.

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16

McDonald, Malcolm. Marketing. London: Gee & Co (Publishers), 1985.

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17

Böcker, Franz. Marketing. 2nd ed. Stuttgart: Gustav Fischer, 1987.

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18

Bennett, Peter D. Marketing. New York: McGraw-Hill, 1988.

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19

Marketing. New York: McGraw-Hill, 1986.

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20

Keegan, Warren J. Marketing. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1995.

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21

Marketing. 3rd ed. Hauppauge, N.Y: Barron's, 2000.

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22

Evans, Joel R. Marketing. 2nd ed. Scarborough, Ont: Prentice-Hall Canada, 2000.

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23

Michael, D'Amico, ed. Marketing. 5th ed. Minneapolis/St. Paul: West Pub. Co., 1996.

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24

Barry, Berman, ed. Marketing. 5th ed. New York: Macmillan, 1992.

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25

Brieger, Nick. Marketing. Hemel Hempstead: Prentice Hall UK, 1991.

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26

Lancaster, Geoffrey. Marketing. 2nd ed. New York: Palgrave Macmillan, 2003.

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27

Shaw, Roy T. Marketing. 5th ed. Cincinnati: South-Western Publishing Co., 1985.

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28

Burrow, Jim. Marketing. 3rd ed. Mason, OH: South-Western Cengage Learning, 2009.

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29

Kotler, Philip. Marketing. Scarborough, Ont: Prentice-Hall of Canada, 1988.

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30

Bauer, András. Marketing. [Budapest]: AULA, Budapesti Közgazdaságtudományi Egyetem, 1992.

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31

Ennew, Christine. Marketing. (Nottingham?): University of Nottingham, 1991.

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32

Hisrich, Robert D. Marketing. 2nd ed. Hauppauge, N.Y: Barron's, 2000.

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33

Lamb, Charles W. Marketing. 5th ed. Cincinnati, OH: South-Western College Pub., 1999.

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34

Etzel, Michael J. Marketing. NewYork: McGraw-Hill, 1997.

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35

Bovée, Courtland L. Marketing. New York: McGraw-Hill, 1992.

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36

Wood, Edward Geoffrey. Marketing. London: Small Firms Service, 1987.

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37

Hill, Elizabeth. Marketing. 2nd ed. New York: Longman, 1999.

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38

Lamb, Charles W. Marketing. 9th ed. Mason, OH: Thomson/South-Western, 2008.

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39

Marketing. 7th ed. Toronto: McGraw-Hill Ryerson, 2008.

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40

Berndt, Ralph. Marketing. Berlin: Springer-Verlag, 1990.

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41

Iršič, Matjaž, Domen Malc, Borut Milfelner, and Aleksandra Selinšek. Marketing – Temeljni koncepti in njihova uporaba v digitalnem okolju: Praktikum. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-437-8.

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Abstract:

Praktikum je namenjen študentom prvega letnika dodiplomskega študija na Ekonomsko-poslovni fakulteti za delo pri vajah predmeta Osnove marketinga in se uporablja kot dopolnilo k drugi izdaji monografije Marketing – Temeljni koncepti in njihova uporaba v digitalnem okolju. Praktikum zajema 10 poglavij in zajema naslednja osnovna področja marketinga: opredelitev marketinga, marketinško okolje, temeljni marketinški koncepti, spoznavanje odjemalcev, raziskave za potrebe marketinga, načrtovanje strategij marketinga, izdelek, cena, marketinške poti in marketinško komuniciranje. Vsako poglavje sledi enaki strukturi: študijski primer, vprašanja iz primera, vprašanja za utrjevanje in vaje za utrjevanje, ki so namenjene poglobljenemu razmisleku o obravnavni temi.

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42

Webster, Frederick A. Theory of Marketing Communications; Spatial Marketing Models; Health Care Marketing Management Models and Studies; Miscellaneous Theoretical Marketin (Webster's Comprehensive Marketing Bibliography). Websters Bibliography, 1986.

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43

Pride, William M., and O. C. Ferrell. Marketing: Marketing. Houghton Mifflin Company, 2005.

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44

Cantallops, Antoni Serra. Marketing turistico / Touristic Marketing (Marketing Sectorial / Sectorial Marketing). Piramide Ediciones Sa, 2005.

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45

Saiz, Francisco J. Barranco. Marketing Politico/ Political Marketing (Marketing Sectorial/ Sectorial Marketing). Piramide, 2007.

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46

Kotabe, Masaaki. Marketing Global Marketing. Limusa, 2002.

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47

Weinstein, Arnold K. Marketing (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315759067.

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48

Frias, Dolores M. Marketing farmaceutico/ Pharmaceutical Marketing (Marketing Sectorial). Piramide, 2000.

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49

Marketing and Marketing Assessment (RLE Marketing). Taylor & Francis Group, 2014.

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50

Marketing and Marketing Assessment (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315765495.

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