To see the other types of publications on this topic, follow the link: Marketplace.
Journal articles on the topic 'Marketplace'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Marketplace.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Jatiningrum, Wandhansari Sekar, Sri Nastiti Andayani Sesanti Retno Utami, Wardatus Sholihah, Ashof Abdulmajid, and Reinna Desstryani. "Applying AHP-TOPSIS Approach for Selecting Marketplace based on Preferences of Generation Z." OPSI 15, no. 1 (June 18, 2022): 116. http://dx.doi.org/10.31315/opsi.v15i1.6824.
Full textAbstract:
The increasing ease of internet access leads to good opportunities for marketplace growth. The marketplace's popularity is gaining among many people, especially Generation Z, and makes the marketplace becomes their primary solution for online shopping. According to the massive amount of generation Z and their lives that get used to sophisticated technology, this generation can become the critical marketplace consumer in the upcoming years. This research examines the selection of generation Z’s preferences towards the marketplace using the AHP-TOPSIS approach. The selection was based on three criteria: service quality, information, and price. AHP approach was applied to calculate each criterion's weight, while TOPSIS was used to obtain the alternative ranking of marketplaces. The result shows that service quality becomes the most influential criterion for selecting marketplace platforms. The weight of each criterion is service quality of 0.425, information quality of 0.280, and price of 0.295. Shopee is chosen as the most suitable marketplace platform for Generation Z. The proposed model of this research can allow the business players to effectively select the suitable marketplace for selling their products targeted to Generation Z.
2
Hendra, Dede, Ani Merati, Siti Aprilliani, Muhamad Faozan Afandi, and Nardiono Nardiono. "PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA." DEDIKASI PKM 1, no. 1 (July 7, 2020): 60. http://dx.doi.org/10.32493/dedikasipkm.v1i1.6056.
Full textAbstract:
This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises
3
Prabowo, Dimas Aditya, Chloe Tariazela, and Andzelika Birgithri. "An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia." Startupreneur Business Digital (SABDA Journal) 3, no. 1 (March 6, 2024): 26–33. http://dx.doi.org/10.33050/sabda.v3i1.483.
Full textAbstract:
Marketplaces have become a critical component in the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The availability of a marketplace platform has a substantial impact on MSMEs' growth. The purpose of this study is to assess the impact of marketplaces on the growth of MSMEs by taking into account the elements that influence their integration into the digital ecosystem. The quantitative methodology was utilized to collect data from MSME traders who used the marketplace to market their items. The marketplace's presence has greatly enhanced sales and had a favorable impact on their business operations. Market access is open from Sabang to Merauke thanks to the information technology network. This data is evaluated statistically to determine the association between market presence and MSME business growth. The findings of this study can help MSMEs gain a better understanding of how to use marketplaces to boost exposure, sales, and overall growth. The practical ramifications of this research are supposed to assist MSME owners in developing marketing strategies for their products and services via marketplace platforms. This research will also contribute to scholarly literature on the development of MSMEs in the digital era.
4
Liu, Yi, and Xinlin Tang. "The effects of online trust-building mechanisms on trust and repurchase intentions." Information Technology & People 31, no. 3 (June 4, 2018): 666–87. http://dx.doi.org/10.1108/itp-10-2016-0242.
Full textAbstract:
Purpose The purpose of this paper is to extend the current literature on trust-building mechanisms in e-commerce and provide a comprehensive view of how the perceived usefulness of three types of online trust-building mechanisms affects trust in the e-seller and trust in the e-marketplace, which, in turn, shape the customer repurchase intentions. Design/methodology/approach Survey data were collected from 193 eBay customers to test the proposed research model. Findings The study found that the perceived usefulness of seller-based mechanism affects both trust in the e-marketplace and trust in the e-seller. Meanwhile, the perceived usefulness of experience-based mechanism only influences trust in the e-seller and the perceived usefulness of institution-based mechanism (IBM) only affects trust in the e-marketplace. Furthermore, this study found that trust in the e-marketplace can substitute for the effect of trust in the e-seller on customer repurchase intentions. Practical implications In an e-marketplace like eBay that does not involve much in the transaction process, e-sellers should invest more resources in building attractive and informative websites about their products and organizations. Moreover, e-marketplace owners should provide guidelines and enforce policies to improve the perceived usefulness of an IBM to increase an e-marketplace’s credibility. While such e-marketplace credibility does not affect customer repurchase intentions directly, it reduces customer concerns about individual e-sellers, which makes it easier for e-sellers to retain customers. Originality/value This study delineates how the perceived usefulness of three types of online trust-building mechanisms imposes different effects on trust in the e-marketplace and trust in the e-seller. Moreover, this study reveals the intertwined relationship between trust in the e-marketplace and trust in the e-seller that is different from extant studies conducted in marketplaces like Amazon.
5
Standing, Susan, and Craig Standing. "Service value exchange in B2B electronic marketplaces." Journal of Business & Industrial Marketing 30, no. 6 (July 6, 2015): 723–32. http://dx.doi.org/10.1108/jbim-05-2014-0112.
Full textAbstract:
Purpose – This paper aims to explore what aspects of organisational value can be realised through taking a service exchange perspective of e-marketplaces as opposed to a product transaction perspective Marketing is increasingly concerned with the notion of service value in business-to-business markets. Electronic marketplaces (e-marketplaces) have been used in B2B exchanges for many years and continually evolve as the understanding of e-marketplace participation and the technologies develop. Design/methodology/approach – A case study approach is taken using three large e-marketplace organisations and interviews with senior managers from each company. Findings – The paper argues that e-marketplaces should not be thought of solely as a product transaction mechanism but rather as a digital marketing and communication network where service, rather than products, forms the basis of a value creating exchange. Practical implications – Organisations can co-create value within an e-marketplace network but must market services value across organisational boundaries. Originality/value – The paper extends the literature in the area of e-marketplace trading and recognises the importance of the digital communication network in enabling service exchange between the e-marketplace, buyers and suppliers.
6
Lu, Bao Zhou, and Qing Feng Zeng. "Exploring the Resource Nature of Online Sourcing Marketplace." Applied Mechanics and Materials 263-266 (December 2012): 2712–19. http://dx.doi.org/10.4028/www.scientific.net/amm.263-266.2712.
Full textAbstract:
Online sourcing marketplace is a new business model that provides business services to firms. Considering the resource nature of online sourcing marketplaces, we focus on and explore impacts of the resource-based attributes on trust. Thus, we look into a new kind of online marketplaces devoted to services. The research model is examined with the data collected from an online micro-sourcing marketplace. Our findings indicate the importance of institution-based trust in building effective online outsourcing marketplace. Moreover, trust in marketplace builds on its ability to supply resources and to facilitate the resource utilization process. Finally, implications for theory and practice are presented.
7
Petersen, Kenneth J., Jeffrey A. Ogden, and Phillip L. Carter. "B2B e‐marketplaces: a typology by functionality." International Journal of Physical Distribution & Logistics Management 37, no. 1 (February 6, 2007): 4–18. http://dx.doi.org/10.1108/09600030710723291.
Full textAbstract:
PurposeThe purpose of this article is to develop a typology of e‐marketplace functionality and then link the typology to the associated value creation potential of differing types of e‐marketplaces.Design/methodology/approachIn‐depth interviews with the executives of 50 e‐marketplaces, a web/mail‐based survey of another 350 e‐marketplaces and interviews with several e‐marketplace customers were conducted.FindingsB2B e‐marketplaces offer a variety of different value propositions. Leading e‐marketplaces have a well‐developed strategy for reaching a particular segment of the buying community, based on service needs. Developing e‐marketplaces do not demonstrate the same focus. On one hand, only a few e‐marketplaces had developed the same winning constellations of services, while on the other hand, most were planning a roll‐out of a wide variety of services that would carry them far beyond a focused strategy. The success of this approach seems problematic.Practical implicationsThe prudent customer of an e‐marketplace should weigh their requirements against the functionality found across the broad set of e‐marketplaces as well as against the constellations of functionality (and value creation potential) developed in this research. Only after a careful assessment of needs, can companies make rational decisions about how to effectively use e‐marketplaces.Originality/valueThis research employs a strong research method to create a unique typology of e‐marketplace functionality. This research also links the typology of e‐marketplace functionality to its value creating potential.
8
Viswanathan, Madhubalan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny. "Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces." Journal of Marketing 85, no. 3 (April 14, 2021): 113–29. http://dx.doi.org/10.1177/0022242921998385.
Full textAbstract:
Multinational companies increasingly focus on subsistence marketplaces, given their enormous market potential. Nevertheless, their potential is untapped because subsistence consumers face extreme constraints. The authors contend that subsistence consumers need marketplace literacy to participate effectively and beneficially in marketplaces. Marketplace literacy entails the knowledge and skills that enable them to participate in a marketplace as both consumers and entrepreneurs. This is crucial for subsistence consumers, as they often must function in both roles to survive. Previous research, however, has not empirically examined the influence of marketplace literacy on well-being or marketing outcomes related to well-being. To address this gap, the authors implemented three large-scale field experiments with approximately 1,000 people in 34 remote villages in India and Tanzania. They find that marketplace literacy causes an increase in psychological well-being and consumer outcomes related to well-being (e.g., consumer confidence, decision-making ability), especially for subsistence consumers with lower marketplace access, and it causes an increase in entrepreneurial outcomes related to well-being (e.g., starting a microenterprise) for those with higher marketplace access. Overall, this research generates practical implications for the use of marketplace literacy as a pathway to a better world.
9
Abrosimova, Elena. "Contractual Responsibility of Marketplaces." Bulletin of Kemerovo State University. Series: Humanities and Social Sciences 8, no. 2 (May 16, 2024): 231–40. http://dx.doi.org/10.21603/2542-1840-2024-8-2-231-240.
Full textAbstract:
The rapid development of e-commerce generates new subjects of civil turnover. Marketplaces are commodity aggregators with a vague legal status. A marketplace is more than an information intermediary: it is an ecosystem with highly developed logistics that provides interaction between the seller and the buyer, as well as information about goods and delivery points. In addition, it settles disputes between sellers and buyers by applying various resolution tools. The article describes the legal nature of the relations connected with marketplace ecosystems, i.e., between the marketplace and the seller, between the marketplace and the delivery point, between the marketplace and the buyer. The author also assessed the integration of the marketplace into the classic purchase-and-sale relationship between the buyer and the seller. These parties sign commission contracts, agency agreements, and fee-based service contacts, each of which has its specifics. The author defined the limits of contractual liability in the seller – marketplace – consumer trade chain. If the seller – buyer relations are violated, the responsibility of the marketplace needs to be expanded because the marketplace undertakes to verify the reliability of sellers and the quality of goods. The author applied a doctrinal perspective to the legislative initiatives of 2023–2024 in relation to marketplaces, as well as developed some recommendations on how to improve e-commerce legislation in the Russian Federation.
10
Vasilyev, Nikolay V. "PROBLEMS OF MANAGING THE OPERATIONAL LOGISTICS OF MARKETPLACES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/10, no. 158 (2025): 12–21. https://doi.org/10.36871/ek.up.p.r.2025.05.10.002.
Full textAbstract:
The author examines the problems of logistics in the supply chains of marketplaces, which are the driving force behind the development of the e-commerce system. Marketplace logistics is becoming an important component of the economy and at the same time an important product for marketplaces. The logistics service of a marketplace provides a solution to the problem of quick and easy access of sellers to the site, optimises the cost of goods sold and influences the efficiency of market participants. Therefore, the issues of organisation and management of operational logistics activities of the marketplace are crucial for both the marketplace, consumers and suppliers. The article considers the main phases of the logistics process, including inbound, outbound and reverse logistics. Characteristic issues, tasks and associated risks are identified for each phase. Taking into account current trends, the factors influencing the configuration of supply chains formed by marketplaces are outlined.
11
Nindya, Athifa Khalisa, and Noviaristanti Siska. "Using Marketplace for MSMEs: A Look at Capability and Ecosystem Perspective." International Journal of Current Science Research and Review 08, no. 06 (June 2, 2025): 2747–57. https://doi.org/10.5281/zenodo.15574341.
Full textAbstract:
Abstract : This article discusses the requirements for MSMEs to adapt to a marketplace. MSMEs must use the marketplace to increase their performance by reaching out to more significant markets. However, with limited resources, MSMEs need to build their capability to maximize their adoption. To understand MSMEs and their relation to marketplace adoption, a survey was conducted on 100 MSMEs in Bandung, Indonesia. This study hypothesizes capability and ecosystem perspectives are the requirements for adapting to the marketplace. This study’s results indicate that marketplaces’ use is significantly and positively influenced by capability and ecosystem perspectives. The study provides practical and academic implications, including the importance for MSME owners, especially in Bandung City, to see and review the capabilities and ecosystems of both MSMEs and marketplaces that will be used.
12
Prdić, Nedeljko. "DIGITISATION AND FISCALISATION OF MARKETPLACES IN THE REPUBLIC OF SERBIA." Ekonomist 1, no. 2 (2022): 1–12. http://dx.doi.org/10.46793/ekonomist1.2.1.
Full textAbstract:
Digital transformation and fiscalisation of marketplace operations in the Republic of Serbia is a challenge that all marketplace actors must be ready for. The modern transformation of marketplaces implies a better and more efficient knowledge of the marketplace and marketing communication, which contributes to the recognisability of marketplaces in communication with consumers. Together with the digital transformation, the process of fiscalisation goes as part of the process of generating state income. Fiscalisation of sales on marketplaces is a current topic in the current economic environment. Through a survey of sellers in 10 marketplaces on a sample of 20 sellers each, attitudes on the application of fiscalisation were analysed through a personal interview on a total sample of N=200. Consumers' attitudes were also investigated by filling out a questionnaire based on pre-prepared questions on a sample of 30 consumers at each marketplace, with N=300. The conclusions of the research indicate that sellers are not against paying income to the state, but they believe that for this, infrastructural and other conditions must be created between whose operations are also affected by weather conditions. Through the PEST method of analysis, the advantages and disadvantages of the application of fiscalisation in the business of marketplaces were determined, and conclusions and recommendations were drawn.
13
Bieszk-Stolorz, Beata, and Krzysztof Dmytrów. "Marketplace Trade in Large Cities in Poland." Land 10, no. 9 (September 5, 2021): 933. http://dx.doi.org/10.3390/land10090933.
Full textAbstract:
Traditional marketplace trade brings many socio-economic benefits: it affects the local labour market, entrepreneurship, and tourism. In many countries, activities are undertaken to support the operation of marketplaces. In recent years, new threats to the development of marketplaces have emerged, such as cheap discount shops, supermarkets, and online shops. The inhabitants of many cities still enjoy shopping at traditional marketplaces. The aim of the research is to assess the development of marketplace trade in large cities in Poland. Eurostat does not provide detailed data on marketplaces in Poland. We decided to fill this gap. Additionally, we assessed the attractiveness of large cities in Poland in terms of the development of marketplace trade in the years 2008–2019 by means of linear ordering of objects (Hellwig’s composite measure of development). In the years 1995–2019, the number of marketplaces in Poland remained at a constant level, but since 2003 their area has decreased. However, the total number of marketplaces has increased compared to 1995. In the whole research period, Kraków and Katowice were the most attractive cities with respect to the development of the marketplace trade, while Gdańsk and Sosnowiec were the least attractive. The high position of Kraków results from the nature of the city and its tourist attractions, while the low position of Sosnowiec is caused by the existence of a large bazaar in nearby city of Będzin.
14
Andreeva, L. V. "Coordination of interests of participants in digital commodity platforms (marketplaces): legal problems." Courier of Kutafin Moscow State Law University (MSAL)) 1, no. 8 (October 8, 2024): 149–57. http://dx.doi.org/10.17803/2311-5998.2024.120.8.149-157.
Full textAbstract:
The article examines problems that have emerged in practice related to the interaction of marketplace owners with sellers, buyers and other participants when concluding and executing contracts for the sale of goods on digital commodity platforms. The concepts of a digital platform, marketplace, and information aggregator, which have not received an unambiguous solution in legal acts, are defined, the legal status of the owner of the marketplace is investigated, and a negative assessment of the state of legal regulation of relations developing on digital product platforms (marketplaces) is given. A mechanism for legal regulation of the relations under consideration is proposed, which allows not to limit the development of marketplaces and at the same time ensure the coordination of the interests of marketplace owners as entities with significant market power with participants in transactions on digital commodity platforms.
15
Khotimah, Khusnul, Ahmad Bakroni, and Neneng Puspitasari. "Transformasi Filantropi melalui Marketplace di Era Pandemi Covid-19." Tasyri' : Journal of Islamic Law 2, no. 1 (January 30, 2023): 35–68. http://dx.doi.org/10.53038/tsyr.v2i1.59.
Full textAbstract:
In the current pandemic era, innovations related to the ziswaf payment model are urgently needed, in era 4.0 the digital role has reached all levels of society, besides that digital is also a way to reduce physical contact between individuals. Thi s research is descriptive research with a qualitative approach. This paper describes the fundraising approach in the digital era. The innovation of zakat institutions in fundraising is carried out in collaboration with marketplaces 1. Bukalapak, 2. Shope, 3. Tokopedia, 4. Lazada and 5. Blibi. The results of this study found that the five marketplaces combine business techniques with social business through philanthropy. This fusion of business commercial and social business shows the marketplace's concern for philanthropy. In the use of fundraising, each zakat institution and social institution applies different approaches, according to the characteristics of the offering model made by the marketplace.
16
Riofita, Hendra. "Predicting Muslim Female Customer Retention Through Islamic Marketplace Attractiveness." Journal of Islamic Economic and Business Research 4, no. 2 (December 20, 2024): 234–47. https://doi.org/10.18196/jiebr.v4i2.282.
Full textAbstract:
This study aims to employ Islamic marketplace attractiveness to predict Muslim female customer retention and price attributes to trigger the predictor effect to encourage Islamic marketplaces to lead Indonesian e-commerce. The data were processed with SPSS and Amos programs and collected through the questionnaire filled in by 407 respondents taken using purposive, snowball, and non-probable sampling methods in a survey conducted for 2 months. The respondents were Muslim female customers who had experience purchasing fashion products in Islamic marketplaces. The Findings show that Islamic marketplace attractiveness is the predictor of Muslim female customer retention. Meanwhile, price attributes partially trigger the Islamic marketplace attractiveness effect on Muslim female customer retention. The findings are insights from Indonesia for developing countries, especially for Muslim developing countries, to encourage Islamic marketplaces to lead e-commerce, especially for their digital economic growth, by predicting Muslim female customer retention. All research constructs can implement the Theory of Reasoned Action in an e-commerce context. Since the theory reveals that behavior is determined by a predictor, Islamic marketplace attractiveness is the predictor of Muslim female customer retention on Islamic marketplaces. Meanwhile, price attributes are the trigger for the predictor effect on Muslim female customer retention.
17
Susetiyono, Agung, and Imam Baihaqi. "Pengaruh Penggunaan E-Marketplace terhadap Kemampuan Inovasi dan Kinerja (Kasus UKM Furniture, Home Decor dan Kriya)." Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) 6, no. 1 (January 30, 2025): 242–51. https://doi.org/10.30645/kesatria.v6i1.566.
Full textAbstract:
The use of e-marketplaces in a business will certainly have an impact on innovation capabilities and performance quality. This study aims to gain a better understanding of how e-marketplaces can contribute to innovation capabilities and SME performance. The method used in this study is a quantitative approach with data analysis using Structural Equation Modeling (SEM). Respondents consisted of SME owners or employees who had used e-marketplaces for at least one year and had attended digital marketing training. Data were collected through a questionnaire that measured the variables of e-marketplace usage, innovation capabilities, and performance. The results of the analysis show that e-marketplace usage has a significant positive effect on SME innovation capabilities, and innovation capabilities contribute positively to performance. In addition, this study found that innovation capabilities function as a mediator in the relationship between e-marketplace usage and SME performance. The theoretical implications of this study are to contribute to the development of technology management theory, especially in the context of e-marketplace usage, innovation, and SME performance. Practically, the results of this study can be used as evaluation material and input for SMEs and the government in decision making to improve innovation and performance of furniture, home decor and craft SMEs through the use of e-marketplaces.
18
Adeyemi, John Famoroti. "Raising Marketplace Ambassadors in Pluralistic Nigeria Society." Global Journal of Arts, Humanities and Social Sciences 11, no. 4 (March 15, 2023): 102–13. http://dx.doi.org/10.37745/gjahss.2013/vol11n4102113.
Full textAbstract:
The Pluralistic Nigeria Society is currently bedevilled with many vices and corruption, especially in the marketplace. To surmount these problems and achieve the needed transformation, there is a need to raise marketplace ambassadors as God’s divine tools for engaging the pluralistic culture. This paper identifies Nigerian society as a pluralistic society and the marketplace as the seat of power and authority where real societal change can occur in a pluralistic society. The paper underscores that “Christ’s ambassadors in the marketplace” are the agents of change; however, much emphasis is placed on raising marketplace ambassadors in Nigeria. The paper highlights some biblical examples of marketplace ambassadors, critical areas of society where churches need to raise marketplace ambassadors and how the churches can equip business leaders for effective changes in Nigerian society. Finally, the paper addresses some peculiar challenges associated with marketplaces in Nigeria and recommends a means of overcoming such difficulties.
19
An, Ran, and Jing Zhi Guo. "An Empirical Research on E-Marketplace Basic Functions." Applied Mechanics and Materials 548-549 (April 2014): 1510–23. http://dx.doi.org/10.4028/www.scientific.net/amm.548-549.1510.
Full textAbstract:
This research is to show that functions are the indispensable elements for e-marketplace construction, and that basic functions in particular are able to meet the demand for highly interoperable and cost-effective e-marketplaces. Specifically, this research relies heavily on historical literature event methodology by studying existing electronic marketplaces through thousands of research papers, ranging among 1,221 articles published in journals and conferences over the period of 1986-2012. Based on the basic functions generated from the function published year and the function counted quantity, this research eventually shows that e-marketplace designers, facilitators, buyers, and sellers will be able to construct and select a suitable e-marketplace automatically for their diverse purposes.
20
Proskurin, Artem V. "Analysis of the Marketplaces in Russia and Prospects for their Development for Financial Stabilization of the Economy." Economic Environment, no. 2 (44) (2023): 32–38. http://dx.doi.org/10.36683/2306-1758/2023-2-44/32-38.
Full textAbstract:
The challenges of Russian economy require entrepreneurial activity increase and technologies extension to develop entrepreneurship. Online trading on electronic marketplaces platforms is one of such factors of successful business development at the startup stage and its promotion. At present, the marketplaces leaders are already successfully operating in the Russian markets. Such marketplaces as Wildberries, Ozon, AliExpress, SberMegaMarket, Yandex Market are among them. The marketplace market is developing. Competent analytics is needed for its effective functioning. Digital marketplace market analytics services are being created in the country, which allow obtaining the necessary data to assess the business functioning and its development prospects. Problems and opportunities, trends and prospects of marketplaces development for financial stability of the country determine the study relevance. The purpose of the article is to review the features of Russian marketplaces functioning, to study the specifics of the marketplaces analysis and to present its analytics, to identify prospects and forecasts of e-commerce market development. Digital analytics, comparative evaluation, and review of information services, research portals and organizations (Data Insight, IContext Group, INFOline, etc.) were used in the article. As a result of the conducted research, the following results were obtained: literary review was conducted to understand the essence of e-commerce, and its advantages and prospects. The largest marketplaces were compared on the sales volume, commission amount and the number of audience to reveal marketplaces leaders. External and internal indicators of the marketplace market were summarized, including financial performance indicators. An overview of analytics services about marketplace markets to obtain data for analysis is given. Trends in the development of e-commerce market were identified.
21
Lestari, Etty Puji, Sucihatiningsih Dian Wisika Prajanti, Fauzul Adzim, Elvina Primayesa, Muhammad Iqbal Al-Banna Ismail, and Sepandil Laras Lase. "Understanding Technopreneurship in Agricultural E-Marketplaces." Aptisi Transactions on Technopreneurship (ATT) 6, no. 3 (September 12, 2024): 369–89. http://dx.doi.org/10.34306/att.v6i3.454.
Full textAbstract:
Competition in the global market is challenging for technopreneurs to develop strategies that provide a comparative advantage to win the competition. The article aims to develop a model for applying agricultural product e-marketplaces, including the involvement of related stakeholders in Semarang and Magelang Regency, Indonesia. The study employs two primary analytical methods: the MACTOR framework, which assesses alliances, conflicts, and strategic recommendations, and the Analytical Hierarchy Process (AHP) to prioritize decision-making criteria. The results showed that developing agricultural product e-marketplaces requires collaboration from various stakeholders. Notably, consumers, who play a crucial role in the success of the e-marketplace, emerge as the most influential actors, while middlemen are identified as the most dependent. The primary challenge in developing an agricultural product e-marketplace is ensuring smooth food distribution. At the same time, alternative priorities include increasing business partnerships between local agricultural cooperatives and entrepreneurs/investors and providing infrastructure to support the development of e-marketplaces. This study emphasizes the importance of collaboration between various stakeholders in e-marketplace development and implementation of agricultural products so that they can be aligned for the success of the entire e-marketplace system.
22
Kusumadewi, Rita, Agus Alamsyah Perwiranegara, and Farihatu Aini. "Building Muslim Costumer Loyality in Marketplace Through MDA Framework For Male and Female Millenials." Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah 10, no. 2 (September 25, 2024): 316. http://dx.doi.org/10.29300/aij.v10i2.4766.
Full textAbstract:
Purpose: Gamification have been widely applied as marketing strategies for sustainable valueadded development. This research have explored the relationships between the gamification components and consumer continuous usage at marketplace’s games.Design/methodology: This research analyzed and comparing behaviour between man and woman, how game elements anda mechanics impact their gaming behavior and awaken positive feelings to increase the stickiness of the marketplace. This research model empirically surveyed 100 (each man and woman) marketplace app users, based on the Mechanics–Dynamics–Aesthetics (MDA) framework.Findings: The results show that the self-challenge is a pre-factor that affects self-benefit, fun, and social interaction, while self-benefit and social interaction affect fun. The results also show that both men and women, they all feel that the games on the marketplace have simple playing rules, making it fun for players to play and win. The results of the hypothesis test show that (1) The MDA Framework variable partially has a positive and significant influence on the Loyalty variable for male game players in the marketplace by 25.71%, and (2) partially has a positive and significant influence on the variable Loyalty of female game players in the marketplace by 26.01%.Practical implications: The empirical implication of this research is to determine the conditions and factors that cause man and woman become a loyal customer of a marketplace.Originality/Value: It's not just the education or entertainment industry that must involve games in its activities, but marketplaces can also build consumer loyalty through games. The contribution of this research focuses on efforts focus on fun activities that can build customer loyalty of the market place
23
Abbas, Antragama Ewa, Wirawan Agahari, Montijn van de Ven, Anneke Zuiderwijk, and Mark de Reuver. "Business Data Sharing through Data Marketplaces: A Systematic Literature Review." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 7 (December 3, 2021): 3321–39. http://dx.doi.org/10.3390/jtaer16070180.
Full textAbstract:
Data marketplaces are expected to play a crucial role in tomorrow’s data economy, but such marketplaces are seldom commercially viable. Currently, there is no clear understanding of the knowledge gaps in data marketplace research, especially not of neglected research topics that may advance such marketplaces toward commercialization. This study provides an overview of the state-of-the-art of data marketplace research. We employ a Systematic Literature Review (SLR) approach to examine 133 academic articles and structure our analysis using the Service-Technology-Organization-Finance (STOF) model. We find that the extant data marketplace literature is primarily dominated by technical research, such as discussions about computational pricing and architecture. To move past the first stage of the platform’s lifecycle (i.e., platform design) to the second stage (i.e., platform adoption), we call for empirical research in non-technological areas, such as customer expected value and market segmentation.
24
Yalcinkaya, Sedat, Sevin Uzer, Hasan İhsan Kaleli, Fatih Doğan, and Mert Kayalık. "Compost Plant Site Selection for Food Waste Using GIS Based Multicriteria Analysis." Turkish Journal of Agriculture - Food Science and Technology 9, no. 10 (November 2, 2021): 1908–14. http://dx.doi.org/10.24925/turjaf.v9i10.1908-1914.4614.
Full textAbstract:
Marketplace waste collection is one of the crucial services provided by the district municipalities in Turkey. A significant amount of food waste is periodically collected from marketplaces. However, an important opportunity for recycling and mitigation climate change is missed because these waste are sent to landfills. Composting, one of the waste management technologies applied to organic waste to reduce greenhouse gas emissions and produce compost, is often preferred for the management of marketplace waste. This study aims to determine suitable locations for compost facilities to manage marketplace waste with the help of GIS considering economic, environmental, and topographic factors in Izmir, Turkey. There are 199 marketplaces in Izmir and each has at least one market a week. Each marketplace was weighted by means of population served by using location-allocation analysis since the amount of waste collected from the marketplaces is not known. First, an exclusion analysis was performed to remove limited use areas. Then, a preference analysis was performed. Factors affecting plant site selection process for composting marketplace waste, including marketplace locations and weights, were determined. Since all factors do not have equal importance, the analytical hierarchy process was used to determine weights for each factor based on their influence. The study area was spatially evaluated for each preference factor and a suitability map was created for each factor. Finally, a high-resolution final suitability map was obtained by combining each factor’s suitability map along with their weights. Areas with a suitability index greater than 80% have been defined as suitable areas for compost facility installation. The results indicate that there are 323 potential locations suitable for compost facilities in Izmir.
25
Hoiriyah, Hoiriyah, Helva Mardiana, Miftahul Walid, and Aang Kisnu Darmawan. "Lexicon-Based and Naive Bayes Sentiment Analysis for Recommending the Best Marketplace Selection as a Marketing Strategy for MSMEs." Jurnal Pilar Nusa Mandiri 19, no. 2 (September 1, 2023): 65–76. http://dx.doi.org/10.33480/pilar.v19i1.4176.
Full textAbstract:
MSMEs (micro, small, and medium enterprises) play an essential role in the Indonesian economy, contributing to 60% of the country's GDP (gross domestic product), creating jobs, and increasing non-oil and gas exports. However, MSMEs in Indonesia face various challenges, including access to technology, digital marketing tools, financial resources, limited market distribution, and low technological literacy. Marketplaces provide an essential marketing channel for MSMEs to increase their competitiveness and sales. Sentiment analysis can assist businesses in making informed decisions about which marketplace to use to increase customer satisfaction. Apart from the importance of the marketplace for MSMEs in Indonesia, research on sentiment analysis for marketplace recommendations is still minimal. Therefore, this study aims to analyze six popular marketplaces in Indonesia using Lexicon-based and naïve Bayes research methods to provide the best marketplace recommendations for MSME marketing. The results showed that Blibli.com had the highest accuracy, followed by Tokopedia, Tiktokshop, Lazada, Shopee, and Bukalapak. Blibli.com received positive reviews with 96.33%, followed by Tokopedia with 95.25%, Tiktokshop with 94.61%, and Lazada with the highest accuracy. 94.22%, Shopee 92.18%, and Bukalapak 89.57%. This research has two significant contributions. First, making a scientific contribution by applying a combination model of lexicon-based and naïve Bayes to analyze market sentiment in Indonesia Second, offering a practical contribution by providing recommendations to MSME actors and policymakers in choosing the best marketplace for MSMEs marketing purposes in Indonesia. By utilizing the recommended marketplace, MSMEs can optimize their marketing strategy and increase their competitiveness in the digital marketplace.
26
Chikita Putri Prameswari, Zahra Hafizha Isaura, and Osly Usman. "Indonesian marketplace: factors in purchasing decisions and impact on sales." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 1, no. 1 (March 10, 2024): 980–94. http://dx.doi.org/10.21009/isc-beam.011.69.
Full textAbstract:
The current development has made everything switch to digital form, one of which is in business in Indonesia. Currently, many marketplaces have followed the times to be able to survive in the many marketplace competitions that occur in Indonesia. To maintain it, the marketplace needs to identify influences in increasing its sales. This research discusses the influence of live streaming commerce, influencer marketing, discounts, online customer reviews, on purchasing decisions and their impact on sales in the Indonesian marketplace. This research uses quantitative research methods that collect data by distributing questionnaires to marketplace users. Then the data is processed to determine the relationship between one relationship and another. With this research, it is hoped that it can be a consideration for the marketplace in Indonesia for the sustainability of its business.
27
Vannoy, Sandra A. "A Structured Content Analytic Assessment of Business Services Advertisements in the Cloud-Based Web Services Marketplace." International Journal of Dependable and Trustworthy Information Systems 2, no. 1 (January 2011): 18–49. http://dx.doi.org/10.4018/jdtis.2011010102.
Full textAbstract:
The Internet and emerging technologies are facilitating the creation of new marketplaces designed to address a diverse range of business and societal needs. As companies are utilizing technology to manage their business processes, such a marketplace has emerged that is designed to provide third-party availability of business services delivered via Web services technology, particularly in the context of Cloud Computing. The Web Services Marketplace creates a common trading ground wherein buyers and sellers of business services can come together within a centralized marketplace. However, sellers of business services must provide a mechanism by which knowledge and awareness of the service is created for the buyer and a means by which sellers can effectively compete in the marketplace. The most widely accepted method for accomplishing these tasks is advertising. This study investigates the nascent phenomenon of the advertising of business services within the Web services marketplace, develops a theoretically grounded definition and characteristics of business services offered in the Web Services Marketplace, and develops a model for the effective advertisement of business services offered in the Web Services Marketplace.
28
Kordina, Irina, and Daria Khlebovich. "Marketplace as a Business Model of E-Commerce." Bulletin of Baikal State University 31, no. 4 (December 28, 2021): 467–77. http://dx.doi.org/10.17150/2500-2759.2021.31(4).467-477.
Full textAbstract:
The world market of e-commerce is growing actively due to the development of such format of trade as marketplace. Its business model is only being formed, numerous factors influence its content in contradiction with each other. Its increasing popularity leads not only to new opportunities but also to new obstacles for market players, which can cast a doubt on viability of its use. The purpose of the article is to reveal what strategic decisions taken by developers and managers of marketplaces allow the creation of an effective combination of buyers’ and sellers’ aims on the platform, thus, providing mutually profitable exchange for everyone. Three approaches to the study of marketplaces have been identified based on the analysis of the empirical base consisting of secondary information: as a framework that controls the behavior of buyers and sellers in the electronic environment; as an information system; as a business model of an e-commerce. It is concluded that there are conflicting objectives with which the key participants come to the marketplace. The understanding of the business model of the marketplace can contribute to achieving consistency between the interests of sellers and buyers. Four types of marketplace business models have been identified, and they are classified into groups according to three components: value proposition, forms of revenue generation, content of the value creation process. It has been shown that the business model of a marketplace has both advantages and disadvantages, which forces market players to develop focused strategies, and at the same time marketplaces to create value propositions of at least four types: communication stimulation, business transaction automation, coordination of the market as of an intermediary in the value chain, integration of firms and process optimization. A conclusion was made about the prospects of a business model with competitive advantages created for each marketplace.
29
Anggraini, Nabilah Tri, and Irwansyah Irwansyah. "Pengaruh Viral Marketing dan Harga Terhadap Perilaku Impulse Buying Pada Market Place Shopee (Studi Pada Mahasiswa Pasca Sarjana Universitas Lambung Mangkurat)." Jurnal Bisnis dan Pembangunan 12, no. 3 (December 6, 2023): 42. http://dx.doi.org/10.20527/jbp.v12i3.17984.
Full textAbstract:
The purposes of this study were 1) to determine and test the partially significant effect of viral marketing on impulse buying at the marketplace place shopee (Study on Postgraduate Students at Lambung Mangkurat University), 2) to determine and test the partially significant effect of price on impulse buying at the marketplace marketplace (Study on Post-Graduate Students at Lambung Mangkurat University), 3) to determine and test the significant effect simultaneously of viral marketing and price on impulsive purchases at market place marketplaces (Study on Postgraduate Students at Lambung Mangkurat University).The type of research used is explanatory. The population in this study were Postgraduate Students at Lambung Mangkurat University with a total sample of 190 people. Methods of data analysis using multiple linear regression analysis. The results of the study show that 1) there is a partial significant effect of viral marketing on impulse buying in the marketplace marketplace (Study on Postgraduate Students at Lambung Mangkurat University). 2) There is a significant effect partially on price on impulsive purchases in the marketplace marketplace (Study on Postgraduate Students at Lambung Mangkurat University). 3) there is a significant simultaneous effect of viral marketing and price on impulse buying in the marketplace marketplace (Study on Postgraduate Students at Lambung Mangkurat University). Keywords : Viral Marketing, Price, Impulse Buying
30
Jiang, Qiqi, Chee Wei Phang, Chuan-Hoo Tan, and Jiayu Chi. "Retaining Clients in B2B E-Marketplaces." Journal of Global Information Management 27, no. 3 (July 2019): 19–37. http://dx.doi.org/10.4018/jgim.2019070102.
Full textAbstract:
Business-to-business (B2B) e-marketplaces serve local small and medium-sized enterprises (SMEs) by assisting them in connecting with potential overseas buyers. They leverage multiple channels to connect with and bring potential leads to SMEs. The authors' understanding of such an intermediary has been either largely impaired by limited studies on the services that e-marketplaces should offer or implicitly deduced from business-to-consumer studies. In this work, the authors attempt to unveil whether the efforts that an e-marketplace has made are associated with the continuance of its SME clients. To answer this research question, a set of data from a B2B e-marketplace connecting qualified SMEs with overseas buyers was used for analysis, and they discovered three results. First, generating many online leads is negatively associated with SMEs' continuance with such an e-marketplace company. Second, organizing many online videoconferencing meetings between SMEs and buyers can promote this tendency, which is different from organizing many offline meetings. Third, onsite visits that e-marketplace salespersons make can attenuate the negative effect of the generation of online leads. Their follow-up interviews unveiled that SMEs only desire sufficient attention to obtain tangible results from a B2B e-marketplace.
31
Fokina, Olga, and Angela Mottaeva. "Consumer behavior and the free shipping: value for environmental economics." E3S Web of Conferences 371 (2023): 05055. http://dx.doi.org/10.1051/e3sconf/202337105055.
Full textAbstract:
The Russian practice of marketplaces is often associated with free transport delivery of purchased goods, as opposed to international studies, where the driving factor is a competitive price and a convenient purchase process. The study showed that 83% of marketplace buyers are convinced that the cost of delivery is shared between the seller of the goods and the marketplace itself, and the client gets it for free. International studies indicate that the desire to see the price of delivery as a separate item is typical for rational buyers. Therefore, the initial conclusion was the confirmation of the emotionality of marketplace buyers, as opposed to the rationality of buyers of branded online stores. However, a study conducted by the authors showed that one of the key factors influencing the purchase of goods on marketplaces is the ability to compare prices from different sellers, which is a sign of the rationality of the purchase. Thus, we can conclude that the initial impulse to buy on the marketplace is most often just rational, but the buying process itself can be subject to emotional decisions.
32
KIRANA, ARIA BAGUS SASI. "EFEKTIVITAS MARKETPLACE DALAM PEMASARAN UNTUK MENINGKATKAN VOLUME EKSPOR PADA PT PRATAMA ASTA INDONESIA." KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan 4, no. 1 (May 9, 2024): 9–15. http://dx.doi.org/10.51878/knowledge.v4i1.2832.
Full textAbstract:
This research was conducted to examine the role of marketplaces in increasing export volumes by exporters in Indonesia in the current era of digitalization. Marketplaces have emerged as a platform for digital platforms to expand market reach, develop export brands, and reduce marketing costs. This does not rule out the potential that the number of internet users in the world will increase and develop in the digital era, which must be able to adapt to technological developments that continue to progress. This research method uses a descriptive analysis approach as a qualitative method to understand and describe the role in increasing export volume. The marketplaces used are Trade Key and Tridge. Marketing activities in this case are exports if they utilize a marketplace with a wider reach and can help increase the export volume itself. ABSTRAKPenelitian ini dilakukan untuk mengkaji tentang peranan marketplace dalam meningkatkan volume ekspor oleh pelaku ekspor di Indonesia di era digitalisasi saat ini, marketplace muncul sebagai wadah sebagai platform digital untuk memperluas jangkauan pasar, mengembangkan brand ekspor, dan menekan biaya pemasaran. Hal ini tidak menutup adanya potensi bahwa jumlah masyarakat pengguna internet di dunia semakin meningkat dan berkembang di era digital yang harus mampu beradaptasi dengan perkembangan teknologi yang terus mengalami kemajuan. Metode penelitian ini memakai pendekatan analisis deskriptif sebagai metode kualitatif untuk memahami sekaligus mendeskripsikan peran dalam meningkatkan volume ekspor. Marketplace yang digunakan adalah Trade Key dan Tridge. Kegiatan pemasaran dalam hal ini yaitu ekspor jika memanfaatkan marketplace dengan jangkauan yang lebih luas dan dapat membantu meningkatkan volume ekspor itu sendiri.
33
Aghniya, Fahsa Urfaini, and Adeh Ratna Komala. "Lebarkan Sayap Penjualan Melalui Marketplace." Journal of Economics, Management, Business and Accounting 2, no. 1 (July 3, 2022): 110–18. http://dx.doi.org/10.34010/jemba.v2i1.7494.
Full textAbstract:
The development of increasingly advanced technology requires business actors to keep up with existing changes. The use of the internet in Indonesia is widely used for the economic field, namely, helping business actors to market their products, provide product information to consumers, and make sales and purchases online. This development affects the growth of the marketplace in Indonesia, consumers are more attracted by the marketplace because it is more practical, can be done anywhere and modern. This research method, using descriptive method. Descriptive research is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. In this study, there were 200 MSME business actors who gave their assessments of the e-commerce marketplace. The results obtained from this research are that the marketplace can provide facilities so that MSME business actors can market their products more broadly globally, can increase sales and facilitate buying and selling transactions to consumers. This study aims to introduce micro, small and medium business actors to several available marketplaces and utilize these marketplaces to expand market access.
34
Ghazawneh, Ahmad, and Ola Henfridsson. "A Paradigmatic Analysis of Digital Application Marketplaces." Journal of Information Technology 30, no. 3 (September 2015): 198–208. http://dx.doi.org/10.1057/jit.2015.16.
Full textAbstract:
This paper offers a paradigmatic analysis of digital application marketplaces for advancing information systems research on digital platforms and ecosystems. We refer to the notion of digital application marketplace, colloquially called ‘appstores,’ as a platform component that offers a venue for exchanging applications between developers and end users belonging to a single or multiple ecosystems. Such marketplaces exhibit diversity in features and assumptions, and we propose that examining this diversity, and its ideal types, will help us to further understand the relationship between application marketplaces, platforms, and platform ecosystems. To this end, we generate a typology that distinguishes four kinds of digital application marketplaces: closed, censored, focused, and open marketplaces. The paper also offers implications for actors wishing to make informed decisions about their relationship to a particular digital application marketplace.
35
Permana, Rizqi Agung, and Sucitra Sahara. "Review Analisis Produk Marketplace Online pada Algoritma Support Vector Machine." Jurnal Ilmiah Informatika 6, no. 1 (June 30, 2021): 50–58. http://dx.doi.org/10.35316/jimi.v6i1.1227.
Full textAbstract:
With the presence of a marketplace, internet users are able to shop by cellphones or laptops which ease them to process the transactions. This advantage is the key to the popularity of e-commerce and marketplaces in the 21st century. Considering that users prefer having e-commerce to going out and looking for products. Internet users are still hesitant in choosing a good and bad marketplace since there is a disappointing marketplace system and a deficient service. The Researcher will make a selection of the product marketplace based on opinions or review comments. The stage of selecting marketplace products is based on an opinion or public opinion who buys goods on the selected marketplace, the opinion is given into online opinions such as comments on the marketplace. The comments that are used as samples will be processed and grouped into data sets. In this case, the researcher processes the classification or grouping of data by applying the Support Vector Machine (SVM) method in accordance with the classification of processing data sets in the form of text. After being applied to the SVM method, the accuracy value is 75.92%, the SVM method produces a fairly good accuracy value on the dataset in the form of text classification in the marketplace review. From the results of testing the data, it can help readers in determining a good marketplace.
36
Aksenov, Vadim A., and Stanislav V. Odintsov. "LEGAL NATURE OF MARKETPLACES." Vestnik of Immanuel Kant Baltic Federal University Series Humanities and social science, no. 1 (2024): 5–21. http://dx.doi.org/10.5922/sikbfu-2024-1-1.
Full textAbstract:
The advancement of information technology and the digital economy pose a challenge that calls for developing specific legal approaches to comprehend phenomena such as marketplaces. This article reviews the stances adopted by Russian and international legislators regarding the understanding of marketplaces. It is shown that legislators apply a similar legal regulation logic and consider marketplaces as subjects in a legal relationship, defining them based on a set of distinctive traits. Some lawmakers take account of the general ambiguity in defining marketplaces given the existence of similar phenomena, such as online stores and information aggregators, and, consequently, establish additional criteria for recognising a specific online platform as a marketplace. This paper examines enforcement practices in the Russian Federation and other countries, uncovering legislative gaps, particularly concerning the complexities of marketplace civil liability. By consolidating research findings, a distinct set of features is formulated to differentiate marketplaces from similar phenomena like online stores and information aggregators. Furthermore, an approach is proposed, suggesting the consideration of marketplaces as a system of legal relationships. By using specific norms, this approach facilitates targeted regulation of private legal relationships between parties within this system. This necessity arises from the analysis of enforcement practices, as general norms of contract law are inadequate for properly regulating such relationships since these norms fail to consider the role of the key party, namely the marketplace.
37
Almunawar, Mohammad Nabil, Muhammad Anshari, and Syamimi Ariff Lim. "A Framework for Observing Digital Marketplace." International Journal of Hyperconnectivity and the Internet of Things 5, no. 2 (July 2021): 57–73. http://dx.doi.org/10.4018/ijhiot.2021070104.
Full textAbstract:
A digital marketplace is a virtual platform that creates values by managing interactions and transactions among participants in a multi-sided network. It creates a business ecosystem to support all participants, especially buyers and sellers, to transact efficiently and conveniently. Lately, digital marketplaces have created significant impact and disruption in many industries all over the world. As digital marketplace firms provide innovative, efficient business models as well as supportive business ecosystems, they may disrupt conventional firms that rely on physical interactions. Equipped with digital tools for transactions and interactions and supported by digital business ecosystems, digital marketplace firms can grow quickly and hence pose a serious threat to conventional firms. This paper discusses foundation theories related to digital marketplace such as transaction cost economy, network externalities, two-sided markets, and value network and uses these theories to construct a framework for observing digital marketplace.
38
Zahiroh, Mun Yah, Binti Mahmudah, Ivan Reza Devani Purwanto, and Maya Roshidah. "INCREASING THE ONLINE SKILLS OF MSME PLAYERS THROUGH MARKETPLACE WORKSHOPS IN KENTENG VILLAGE, PURWANTORO DISTRICT." As-Sidanah : Jurnal Pengabdian Masyarakat 6, no. 1 (April 25, 2024): 144–59. http://dx.doi.org/10.35316/assidanah.v6i1.144-159.
Full textAbstract:
Marketplace is an application that connects sellers and buyers in online transactions in cyberspace. Using marketplaces is a business strategy in the business world, considering complex problems, increasing competitors, and demands to keep up with global developments that require always being creative and innovative. In this digitalization era, the marketplace has a very important role for MSME players in boosting marketing increasing online sales turnover for branding and increasing market accessibility to expand market reach easily and quickly. However, the problem that occurs is that there are still many MSME players who are reluctant to jump into digital platforms. This is due to the difficulty of accessing the marketplace. This also happens in Kenteng Village where the majority of MSME players have not utilized the marketplace in selling products. Therefore, the solution that can be offered is by holding a workshop "Improving Online Marketplace Skills for MSME Players in Kenteng Village".
39
Suryaneta, Suryaneta, Achmad Gus Fahm, Iwan Syahjoko Saputra, and Kiki Yuli Handayani. "INVESTIGATING MARKETPLACE CUSTOMER SATISFACTION:DATA MINING APPROACH." Jurnal Ekonomi dan Bisnis (EK&BI) 5, no. 1 (June 29, 2022): 136–44. http://dx.doi.org/10.37600/ekbi.v5i1.487.
Full textAbstract:
Customer satisfaction is perceived as business strategy’s key component and critical differentiation in a competitive marketplace. The recorded huge transactions per day in marketplaces can be used as useful information to evaluate customer satisfaction. A sophisticated method, such as data mining, is necessary to analyze this massive, multifaceted, and versatile empirical data generating accurate predictions. This research purported to investigate marketplace customer satisfaction as a reference to determine service and quality improvements. In conclusion this study draws two conclusive results: (1) The majority of marketplace consumers preferred the lead-time sensitive over price-sensitive; and (2) The Neural Net empirically showed as the most appropriate robust data mining technique among other techniques to predict marketplace customer satisfaction indicating by fittest accuracy, F score and ROC curve
40
Ismail, Rizky Riza, and Nuruni Ika Kusuma Wardhani. "THE EFFECT OF BRAND CREDIBILITY AND SECURITY ON PURCHASE INTENTION IN THE BUKALAPAK MARKETPLACE IN SURABAYA CITY." SULTANIST: Jurnal Manajemen dan Keuangan 12, no. 2 (December 3, 2024): 192–99. https://doi.org/10.37403/sultanist.v12i2.624.
Full textAbstract:
The development of technology and the internet will certainly bring a lot of convenience. Intense competition in the marketplace industry does have a positive impact on consumers, but also has a negative impact on some marketplaces. This study aims to test and find out how much influence brand credibility and security have on buying interest in the Bukalapak marketplace. This study uses primary data obtained from respondents' questionnaire answers. The population of this study were people in Central Surabaya City. The sample used was 130 respondents who had made purchases on the Bukalapak marketplace with purposive sampling technique. The results showed that Brand Credibility and Security had a significant positive effect on Buying Interest in the Bukalapak marketplace in Surabaya City.
41
Hayes, Darren, Francesco Cappa, and James Cardon. "A Framework for More Effective Dark Web Marketplace Investigations." Information 9, no. 8 (July 26, 2018): 186. http://dx.doi.org/10.3390/info9080186.
Full textAbstract:
The success of the Silk Road has prompted the growth of many Dark Web marketplaces. This exponential growth has provided criminal enterprises with new outlets to sell illicit items. Thus, the Dark Web has generated great interest from academics and governments who have sought to unveil the identities of participants in these highly lucrative, yet illegal, marketplaces. Traditional Web scraping methodologies and investigative techniques have proven to be inept at unmasking these marketplace participants. This research provides an analytical framework for automating Dark Web scraping and analysis with free tools found on the World Wide Web. Using a case study marketplace, we successfully tested a Web crawler, developed using AppleScript, to retrieve the account information for thousands of vendors and their respective marketplace listings. This paper clearly details why AppleScript was the most viable and efficient method for scraping Dark Web marketplaces. The results from our case study validate the efficacy of our proposed analytical framework, which has relevance for academics studying this growing phenomenon and for investigators examining criminal activity on the Dark Web.
42
Purwanto, Eko, Farahwahida Binti Mohd, Zalizah Awang Long, and Singgih Purnomo. "Determining the Factors that Influence e-Marketplace Selection from Seller’s Perspective Using a Binary Logistic Regression Model." IJEEIT : International Journal of Electrical Engineering and Information Technology 7, no. 1 (April 7, 2024): 22–29. http://dx.doi.org/10.29138/ijeeit.v7i1.2642.
Full textAbstract:
The rapid development of information and communication technology influences changes in aspects of life in the economic sector. The application of information and communication technology supports business development. The development of the internet has become a technology that makes business activities such as marketing and sales easier. The growth of internet users in Indonesia reached 78% of the total population. E-commerce users in Indonesia reach 34.10% of all business people in Indonesia. One place to sell online is through e-marketplace. Many e-marketplaces require sellers to select e-marketplaces as a place to sell their products online. Each e-marketplace has different characteristics, so you must consider many factors when choosing an e-marketplace. In this research, it is known that two factors are formed based on factor analysis, namely the Product Quality Factor, the Service and Quality Factor, and the System Factor. In addition, the market selection model was determined using binary logistic regression analysis. The model formed in this research is the e-marketplace selection model Tokopedia, Shopee, and Lazada. Based on the results of the feasibility model using binary logistic regression, it produces an overall e-marketplace selection model with an accuracy level of 76.13%. This evaluation model can be used by sellers who want to choose a market that suits the products offered to increase profits.
43
Rachma, N., and Fahrurrozirahman Fahrurrozirahman. "ANALISIS PEMANFAATAN PEMASARAN DI MEDIA SOSIAL DAN MARKETPLACE DALAM MENINGKATKAN PENJUALAN DI MASA PANDEMI PADA UMKM INDUSTRI RUMAHAN DI DESA KARANG KEDAWANG KECAMATAN SOOKO KABUPATEN MOJOKERTO." Jurnal Ilmu Manajemen (JIMMU) 7, no. 1 (January 13, 2022): 1–26. http://dx.doi.org/10.33474/jimmu.v7i1.14459.
Full textAbstract:
            Penelitian ini menganalisis pemanfaatan pemasaran di medsos dan marketplace pada usaha rumahan seperti sepatu, sandal, helm, kuliner di desa karang kedawang Kecamatan Sooko Kabupaten Mojokerto. Metode pengumpulan data menggunakan wawancara ,kuisioner dan dokumentasi. Perkembangan pemasaran di medsos dan marketplace berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis dan dapat meningkatkan penjualan dan profit di masa pandemi. Dengan menggunakan pemasaran di medsos dan marketplace, Para UMKM di Desa Karang Kedawang memasarkan hasil indutri rumahan berupa sepatu, sandal,helm dan kuliner. Awalnya kegiatan usaha rumahan ini hanya sebagai pengisi waktu luang, kemudian menjadi kegiatan utama yang dapat menambah pendapatan ekonomi dalam rumah tangga. Sebelum pandemi kegiatan penjualan hasil industri ini secara konvesional maupun tradisional, mereka membuat hasil home industri hanya berdasarkan pesanan. Tetapi di masa pandemi para UMKM mengalami penurunan penjualan dan sejak itu mulai mengenal adanya pemasaran di medsos dan marketplace maka sebagian sudah mulai menerima banyak pesanan, sehingga penjualan semakin meningkat pesat dibandingkan saat penjualan dengan cara lama. pemasaran di medsos dan marketplace dipandang sebagai media yang paling baik sebagai sarana promosi yang paling efektif dan efisien di masa pandemi serta mampu meningkatkan penjualan.Kata Kunci: Pemasaran, Medsos, Marketplace, Peningkatan Penjualan.            This study analyzes the use of marketing in social media and marketplaces for home businesses such as shoes, helmets, culinary in Karang Kedawang Village, Sooko District, Mojokerto Regency. The data collection method uses interviews. Marketing developments on social media and marketplaces have an effect on the community in supporting various business activities and can increase sales volume and profits during the pandemic. By using marketing on social media and marketplaces, MSMEs in Karang Kedawang Village market the results of home industries in the form of shoes, helmets, culinary. Initially, this home-based business activity was only used as a free time filler, then it became the main activity that could increase economic income in the household. Before the pandemic, sales of industrial products were conventional or traditional, they made home industrial products only based on orders. But during the pandemic, MSMEs experienced a decline in sales and since then they have started to recognize the existence of marketing on social media and the marketplace, some have started to receive a lot of orders, so the sales volume is increasing rapidly compared to when selling in the old way. Marketing on social media and marketplace is seen as the best media as the most effective and efficient promotional tool during the pandemic and able to increase sales volume.Keywords: Marketing, Social Media, Marketplace, Increasing Sales.
44
Prakarsa, Graha, Iman Sudirman, Azhar Affandi, and Ferry Santoso. "Technology Acceptance Model for the Use of Learning Management System in Indonesia." Sainteks: Jurnal Sain dan Teknik 6, no. 1 (March 28, 2024): 1–16. http://dx.doi.org/10.37577/sainteks.v6i1.648.
Full textAbstract:
The rapid growth of e-marketplaces in Indonesia today, has led to many users adopting the system, due to the large number of e-marketplace mobile applications, making it necessary for developers to know and pay attention to several factors that influence users in adopting e-marketplace application systems at this time, one of which is the only cost factor is perceived by the user. Data were collected as many as 100 respondents who had some experience in using e-marketplaces on a mobile basis, then analyzed using partial least squares-structural equation modeling (PLS-SEM). This research is based on the conceptual framework of the Unified Theory of Acceptance and Use Technology (UTAUT). The constructs used in this study are performance expectancy, effort expectancy, social influence, and facilitating conditions, but also add a perceived cost variable. The results show that performance expectancy, effort expectancy, and perceived cost have a positive and significant effect on the actual use of mobile e-marketplace users in Indonesia, but social influence and facilitating conditions do not significantly affect the actual use of mobile e-marketplace applications in Indonesia.
45
Ilyashenko, Svetlana B. "THEORETICAL ASPECTS AND FEATURES OF PRODUCT PROMOTION ON MARKETPLACES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/3, no. 139 (2023): 31–38. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.03.005.
Full textAbstract:
The article is devoted to the study of the features of the promotion of goods on marketplaces in modern realities. The place and role of marketplaces in the structure of modern trade in Russia are clarified, trends and trends in the e-commerce environment are highlighted, forming special prospects for business entry into online segments. A contradiction is established between the availability of tools for promoting goods on the marketplace and the inefficiency of its use due to its public nature. The solution of the revealed contradiction is based on the preparation of unique strategies for the promotion of goods on the marketplace, which is associated with subjective and objective factors of promotion. It is noted that the promotion of goods on the marketplace depends on external changes and the dynamics of the market itself, which is associated with the possibilities of organizing sales (objective conditions). Promotion also depends on the policy of the marketplace itself, the inclusion of promotion-stimulating algorithms, the availability of additional tools to promote products. Subjective conditions of promotion are based on the use of promotion tools, SEO, targeted and contextual advertising, preparation of unique product cards, descriptions.
46
Kowalczyk, Ryszard, Peter Braun, Ingo Mueller, Wilhelm Rossak, Bogdan Franczyk, and Andreas Speck. "DEPLOYING MOBILE AND INTELLIGENT AGENTS IN INTERCONNECTED E-MARKETPLACES." Journal of Integrated Design and Process Science: Transactions of the SDPS, Official Journal of the Society for Design and Process Science 7, no. 3 (January 2003): 109–23. http://dx.doi.org/10.3233/jid-2003-7307.
Full textAbstract:
The business trends to trade more complex goods and services in inter-connected e-marketplaces and to use mobile communication channels drive the requirements for the next generation of e-marketplaces including more advanced trading, mobile access and user support capabilities. This paper presents an attempt to address the above requirements by proposing an intelligent mobile agent-based e-marketplace solution called InterMarket that integrates mobile agents and intelligent decision-making agents in e-marketplaces. InterMarket aims at enabling mobile access and automated trading in inter-connected e-marketplaces with an add-on component to an existing commercial e-marketplace platform. The paper presents a general concept and solution of InterMarket, and discusses the proposed approach in the context of related research in mobile e-commerce agents and intelligent agent-mediated e-commerce.
47
Hawwa Nasywa Aqillah, Mohamad Satrio Agung, Roy Martin, and Agus Sukirno. "Penyuluhan Tentang Peran Penting Marketplace dalam Memasarkan Produk di Desa Bandung Kecamatan Banjar Kabupaten Pandeglang Banten, Indonesia." Panggung Kebaikan : Jurnal Pengabdian Sosial 1, no. 3 (August 16, 2024): 87–94. http://dx.doi.org/10.62951/panggungkebaikan.v1i3.415.
Full textAbstract:
This article discusses counseling on the important role of marketplace platforms in helping product marketing in Bandung Village, Banjar District, Pandeglang Regency, Banten, Indonesia. The purpose of this counseling is to increase the understanding of the village community on how to effectively use the marketplace to expand market reach, increase sales, and support the local economy. With the development of technology, the use of marketplaces is a strategic solution in facing increasingly fierce market competition. This counseling provides practical guidance to local business actors on the steps to start an online business, digital marketing strategies, and tips for successfully selling on marketplace platforms.
48
SAPUTRA, HENDRA ADI. "PERAN MARKETPLACE DALAM MEMBERIKAN PERLINDUNGAN TERHADAP KONSUMEN MENURUT UNDANG-UNDANG PERLINDUNGAN KONSUMEN." GANEC SWARA 17, no. 4 (December 1, 2023): 2200. http://dx.doi.org/10.35327/gara.v17i4.688.
Full textAbstract:
The Consumer Protection Law mandates that consumers must be protected both before using the product and after using the product. In protecting themselves, consumers have limits, therefore the role of the marketplace as a business actor is needed in online buying and selling because the marketplace is a service provider or platform that facilitates sellers and consumers in transactions. What is the role of the marketplace in providing protection to consumers according to the Consumer Protection Law in Indonesia? Using normative research methods, it was found that in Law Number 8 of 1999 concerning Consumer Protection, Articles 6 to Article 27 explain the responsibilities of business actors towards consumers, as business actors are marketplaces (platform service providers) can make policies towards sellers without offering merchandise prohibited by UUPK on its platform. Marketplaces can provide consumer complaint facilities on their platforms so that consumers can choose trustworthy sellers and avoid rogue sellers.
49
Su, Ping, Shuguang Liu, and Jun Lin. "Agglomeration effect and the “dual-format” e-marketplace pricing scheme." Journal of Modelling in Management 12, no. 1 (February 13, 2017): 19–35. http://dx.doi.org/10.1108/jm2-06-2016-0048.
Full textAbstract:
Purpose This paper aims to study a dominant e-retailer operating its own e-marketplace (B2C) to host peer competitor as well as acting as a traditional retailer (“dual-format” retailing as in Mantin and Krishnan 2014). The dominant retailer offers a two-part tariff charging scheme to a third-party seller. The seller decides whether to join the e-marketplace. The present paper is interested in addressing the following questions: What is the pricing equilibrium before/after the formation of the e-marketplace? What will be the “optimal” charging scheme? What is the impact on the e-marketplace operator if the third-party seller has the option to become “featured”. Design/methodology/approach This paper adopts a stylized model to capture the competition between the two retailers and applies game theory to solve the pricing equilibrium. The authors model the dual-format retailing in a two-stage decision: Stage 1, the e-marketplace operator offers a two-part tariff; Stage 2, if the other retailer is participating, they engage in a pricing competition. They assume that the e-marketplace operator is a profit maximizer by choosing its charging scheme subject to the condition that the participating retailer is no worse off. Findings The authors find that the e-retailer and the third-party seller in the e-marketplace are not always hurt by intensified price competition. They identify conditions under which higher expected prices are charged as a result of agglomeration effect. The authors’ model also provides theoretical evidence on this popular charging scheme, and shows the feasible region in which the e-marketplace operator could allocate the surplus resulted from the formation of the e-marketplace between itself and the participating retailer. Finally, the authors demonstrate that if the third-party seller has the option to become a “featured” retailer (He and Chen, 2006), it can be detrimental to the e-marketplace operator. Originality/value This work is different in three ways: First, the authors model an e-marketplace adopting a “dual-format” retailing, facing the trade-off between its direct retailing revenue and the rents collected from the member store, while the literature mainly focuses on e-marketplaces playing the intermediary role. Second, they explicitly model the “market expansion effect” caused by the agglomeration after the formation of the e-marketplace. The present study complements this stream of research by investigating and providing theoretical evidence on the charging scheme popularly adopted by the e-marketplaces and proposes ways to share the surplus to the participating store.
50
Asipovich, T. A. "Activation of Sales of Belarusian Enterprises Based on the Development of Approaches to the Classification of Electronic Trading Platforms." Digital Transformation 30, no. 4 (December 4, 2024): 12–22. https://doi.org/10.35596/1729-7648-2024-30-4-12-22.
Full textAbstract:
The article presents the results of a comparative analysis of existing electronic trading platforms in the world. It characterizes business models of cooperation between sellers and operators of such Internet platforms in the field of marketing research, sales methods, promotion tools, forms of payment and logistics. Based on modern trends in the use of marketplace functionality, a number of classification criteria are proposed. Among them: the range of the object of purchase and sale, the possibility of resale of goods, the region of location of buyers, the choice of the organizational and legal status of the marketplace, the participation of the marketplace in the process of selling goods, business models of working with the marketplace, payment methods, the possibility of integrating the marketplace with other Internet resources, the conditions for registering buyers and sellers. The obstacles to activating sales of Belarusian enterprises on marketplaces are identified, recommendations for their elimination are offered.