Academic literature on the topic 'Markets segmentation'

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Journal articles on the topic "Markets segmentation"

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Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity.
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Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24–32. http://dx.doi.org/10.1177/002224298504900202.

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Many companies in basic industries are shifting to speciality products in an effort to boost growth and profits. But such moves require often unfamiliar marketing skills, especially in segmentation and positioning. The market literature is surprisingly devoid of practical examples of segmentation and positioning techniques applied to industrial markets. This article presents such a model and illustrates it in detail for a company diversifying into speciality chemicals. Implications for other industrial companies are discussed.
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Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24. http://dx.doi.org/10.2307/1251562.

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Nishiotis, George P. "Do Indirect Investment Barriers Contribute to Capital Market Segmentation?" Journal of Financial and Quantitative Analysis 39, no. 3 (2004): 613–30. http://dx.doi.org/10.1017/s0022109000004051.

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AbstractUsing a sample of emerging market closed-end funds, I find evidence that indirect investment barriers exert powerful effects on asset pricing differences across countries. I show that not only do indirect investment barriers contribute to international capital market segmentation, but also they can lead to segmentation even in the absence of strong capital inflow restrictions. This result is consistent with Bekaert and Harvey's (1995) conclusion that “other markets appear segmented even though foreigners have relatively free access to their capital markets” (p. 403). The empirical resu
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Dranove, David, William D. White, and Lawrence Wu. "Segmentation in Local Hospital Markets." Medical Care 31, no. 1 (1993): 52–64. http://dx.doi.org/10.1097/00005650-199301000-00004.

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Jacquet, Nicolas L., and Serene Tan. "On the Segmentation of Markets." Journal of Political Economy 115, no. 4 (2007): 639–64. http://dx.doi.org/10.1086/521967.

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Dibb, Sally, and Robin Wensley. "Segmentation analysis for industrial markets." European Journal of Marketing 36, no. 1/2 (2002): 231–51. http://dx.doi.org/10.1108/03090560210412773.

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Chéron, Emmanuel J., Ronald McTavish, and Jean Perrien. "Segmentation of Bank Commercial Markets." International Journal of Bank Marketing 7, no. 6 (1989): 25–30. http://dx.doi.org/10.1108/eum0000000001458.

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Sudharshan, D., and Frederick Winter. "Strategic segmentation of industrial markets." Journal of Business & Industrial Marketing 13, no. 1 (1998): 8–21. http://dx.doi.org/10.1108/08858629810206160.

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Mariorty, Rowland T., and David J. Reibstein. "Benefit segmentation in industrial markets." Journal of Business Research 14, no. 6 (1986): 463–86. http://dx.doi.org/10.1016/0148-2963(86)90009-3.

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Dissertations / Theses on the topic "Markets segmentation"

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Cao, Chen. "An Empirical Study on Market Segmentation and Information Diffusion in Chinese Stock Markets." Thesis, Uppsala University, Department of Statistics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126659.

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<p>The efficacy and accuracy of information is very important for making decision in stock markets. In this paper, we study on the effect of information diffusion in Chinese stock market before and after the owership release in February 19, 2001, by testing the stationary of A share premium and cointegration between A and B share prices. The panel unit root tests we propose on A share premium are Augmented Dickey-Fullar (ADF) tests for individual firm and Fisher tests for the panel, based on combining pvalues from each individual cross-section. The panel cointegration tests on A and B shares w
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Liu, Yanli. "Options for implementing a strategy of market segmentation in Chinese consumer goods markets." Berlin Logos-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2669947&prov=M&dok_var=1&dok_ext=htm.

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Violaris, Antonis M. "Tests of capital market integration/segmentation : the case of the European equity markets." Thesis, Durham University, 1999. http://etheses.dur.ac.uk/1439/.

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Bali, Swain Ranjula. "Demand, segmentation and rationing in the rural credit markets of Puri." Doctoral thesis, Uppsala : Dept. of Economics [Nationalekonomiska institutionen], Univ, 2001. http://publications.uu.se/theses/91-87268-61-2/.

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Soeriowardojo, Gino Thomas. "Valuation in High Growth Markets: Capturing Country Risk in the Cost of Equity Capital." Thesis, Jönköping University, JIBS, Accounting and Finance, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12431.

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<p>This paper adds to the understanding and transparency of equity pricing in emerging markets. Its novel contribution is that it empirically investigates the pricing of Country Risk in BRIC markets, using a two-factor intertemporal pricing model. Bridging the gap between academics and practitioners, this paper contributes to the debate as to whether or not it is justified to adjust discount rates for emerging market companies – as given by the CAPM – by including an unconditional country risk premium. In choosing between country risk proxies, the sovereign yield spread adjusted for relative e
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Caldwell, Susana Pérez. "Integration versus segmentation of the Canadian and US stock markets, a multifactor asset pricing model approach." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape16/PQDD_0014/MQ29976.pdf.

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Højbjerg, Clarke Ann. "Segmentation of industrial markets and determining product lines for product development : based on product platforms for complex, changing markets with high demand for variety /." [Odense] : Univ. Press of Southern Denmark, 2004. http://www.gbv.de/dms/zbw/475974123.pdf.

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Mieres, Fabiola. "The political economy of everyday precarity : segmentation, fragmentation and transnational migrant labour in Californian agriculture." Thesis, University of Manchester, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.644451.

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This thesis examines the qualitative transformation taking place within the processes of transnationalisation of labour markets that drive a substantive increase in the segmentation and fragmentation of migrant labour. The thesis argues that by either focusing on the agential elements or strictly structural constraints, conventional perspectives on the role of intermediaries in processes of international migration lack a comprehensive transnational theorisation of labour markets. A focus on the transnationalisation of labour markets through the role of cross-border farm labour contractors aims
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Fagerlund, Elias, and Talukder Mashrukh. "Where to Invest? : Choosing the optimal stock market for investing in a cross-listed Nordic firm." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60556.

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The purpose of this study is to investigate whether the location of buying stocks in a Nordic cross-listed company matters in terms of 1) earning abnormal returns, or 2) gaining in optimizing the amount spent by buying the specific stock cheap. Nowadays, markets are becoming more integrated and if we believe in the efficient market hypothesis, prices of the same class of stocks paying the same dividend annually, of an MNC must be the same irrespective of the stock exchange it is listed upon. Though efficient market hypothesis exists in theory, market imperfection is a reality. All the Nordic (
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Peck, J. A. "The structure and segmentation of local labour markets : aspects of the geographical anatomy of youth employment in Great Britain." Thesis, University of Manchester, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233414.

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Books on the topic "Markets segmentation"

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Weinstein, Art. Market segmentation: Using niche marketing to exploit new markets. Probus Pub. Co, 1989.

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Weinstein, Art. Market segmentation: Using niche marketing to exploit new markets. Probus Pub. Co., 1987.

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Weinstein, Art. Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets. Probus Pub. Co., 1987.

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Andritsakis, S. N. Segmentation and the performance of emerging markets. UMIST, 1996.

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J, Levy Doran, ed. Segmenting the mature market: Identifying, targeting, and reaching America's diverse, booming senior markets. Brewer House, 1993.

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Morgan, Carol M. Segmenting the mature market: Identifying, targeting, and reaching America's diverse, booming senior markets. Probus Pub. Co., 1993.

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Carl, Finkbeiner, and Feldman Shel, eds. Segmentation marketing: New methods for capturing business markets. HarperBusiness, 1992.

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Knetter, Michael. The segmentation of international markets: Evidence from The economist. National Bureau of Economic Research, 1997.

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Swain, Ranjula Bali. Demand, segmentation, and rationing in the rural credit markets of Puri. Dept. of Economics, Uppsala University, 2001.

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E, Hall Robert. The streetcorner strategy for winning local markets: Right sales, right service, right customers, right cost. Performance Press, 1994.

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Book chapters on the topic "Markets segmentation"

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Kaufman, Robert L. "Race and Labor Market Segmentation." In Sourcebook of Labor Markets. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1225-7_25.

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Rajagopal. "Segmentation, Targeting, and Positioning." In Sustainable Growth in Global Markets. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137525956_7.

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Veluru, Mallikarjuna Rao. "Strategic Market Segmentation in the Dynamic Emerging Markets." In Strategic Marketing Issues in Emerging Markets. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_12.

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Mosk, Carl. "Labour Segmentation in Interwar Japan." In Competition and Cooperation in Japanese Labour Markets. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230377912_2.

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Naczyk, Marek. "The Politics of the Segmentation and De-segmentation of the French Market for Private Retirement Accounts." In The Dynamics of Welfare Markets. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-56623-4_10.

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Singh, Ranjeet. "Strategic Market Segmentation for B2B Enterprises." In Strategic Marketing Issues in Emerging Markets. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_25.

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Dickens, William T., and Kevin Lang. "Labor Market Segmentation Theory: Reconsidering the Evidence." In Labor Economics: Problems in Analyzing Labor Markets. Springer Netherlands, 1993. http://dx.doi.org/10.1007/978-94-011-2938-1_6.

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Gupta, Karnika, and Narendra Singh. "Segmentation of Consumers and Identification of Responsibles." In Approaches to Global Sustainability, Markets, and Governance. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3005-0_7.

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Zheng, Zhenzhe, and R. Srikant. "Optimal Search Segmentation Mechanisms for Online Platform Markets." In Web and Internet Economics. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-35389-6_22.

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López-Roldán, Pedro, Renata Semenza, and Agustín Salvia. "Comparing Inequalities in the Labour Market from a Segmentation Perspective." In Towards a Comparative Analysis of Social Inequalities between Europe and Latin America. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-48442-2_3.

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AbstractThe purpose of this chapter is to carry out a comparative analysis of labour markets in Europe and Latin America from the perspective of segmentation in order to explain the processes of social inequality that arise in the workplace, in light of recent trends in global socio-economic changes. The chapter proposes two main objectives. The first is to perform a comparative descriptive analysis of the main features of labour markets among 60 European and Latin American countries. The second objective is to propose a model of comparative analysis of labour inequality from the theoretical perspective of the segmentation of the labour market and structural heterogeneity. We will focus our analysis by selecting two countries, Spain and Argentina, which both underwent a late development of capitalism. The following general hypothesis is formulated: Spain and Argentina, having clearly differentiated features in economic structure, level of development, institutional frameworks and socio-historical processes, show common dynamics in the structuring of the capitalist labour market between a primary and secondary segment. Using equivalent databases on the workforce a typology of segmentation of employment is constructed that show, in addition to the specificities of each country, the similarities in the structuring of the labour market.
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Conference papers on the topic "Markets segmentation"

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Abramowski, M., Uwe Schwarz, and David Bohaty. "Expanding Growth Markets with Subscriber Segmentation." In 2006 IEEE 17th International Symposium on Personal, Indoor and Mobile Radio Communications. IEEE, 2006. http://dx.doi.org/10.1109/pimrc.2006.253997.

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"Segmentation and Behavior of Regional Housing Markets in Poland." In 16th Annual European Real Estate Society Conference: ERES Conference 2009. ERES, 2009. http://dx.doi.org/10.15396/eres2009_344.

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"Price Segmentation, Size Effects and Information Diffusion in Housing Markets." In 6th European Real Estate Society Conference: ERES Conference 1999. ERES, 1999. http://dx.doi.org/10.15396/eres1999_112.

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Kabakchieva, Tsvetelina. "MARKET ANALYSIS OF "BIRD SLAUGHTERHOUSE" BERKOVITSA." In AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021. University publishing house "Science and Economics", University of Economics - Varna, 2021. http://dx.doi.org/10.36997/ara2021.152.

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The transition to a market economy has put meat companies in a new state of operation. They are characterized by a high degree of uncertainty, increasing competition and a constant struggle for markets. The processes of realization of the finished products have become significantly more complicated. The behavior of the companies on the market, the economic results and the development of the enterprises depend on the orientation of the management in the market conditions. The purpose of the report is to make a situational - segmentation analysis of "Bird Slaughterhouse" Berkovitsa.
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Rui Qin, Yong Yuan, Juanjuan Li, and Fei-Yue Wang. "Optimizing the segmentation granularity for RTB advertising markets with a two-stage resale model." In 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC). IEEE, 2016. http://dx.doi.org/10.1109/smc.2016.7844403.

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"Integration And Segmentation In European Investment Services Markets: Assessing The Implications For International Real Estate Investment." In 7th European Real Estate Society Conference: ERES Conference 2000. ERES, 2000. http://dx.doi.org/10.15396/eres2000_080.

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"TIME SERIES SEGMENTATION AS A DISCOVERY TOOL - A Case Study of the US and Japanese Financial Markets." In International Conference on Knowledge Discovery and Information Retrieval. SciTePress - Science and and Technology Publications, 2011. http://dx.doi.org/10.5220/0003653700520063.

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Haghpapanah, Nima, and Ron Siegel. "Consumer-Optimal Market Segmentation." In EC '19: ACM Conference on Economics and Computation. ACM, 2019. http://dx.doi.org/10.1145/3328526.3329571.

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Wu, Caesar, Rajkumar Buyya, and Kotagiri Ramamohanarao. "Cloud Computing Market Segmentation." In Special Session on Software Engineering for Service and Cloud Computing. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0006928008880897.

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Sudarikov, Alexander E., Eduard Kh Muratbakeev, Marianna V. Voronina, Zlata O. Tretyakova, and Alexandra A. Sudarikova. "Higher Education Market Segmentation." In Proceedings of the International Conference "Topical Problems of Philology and Didactics: Interdisciplinary Approach in Humanities and Social Sciences" (TPHD 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/tphd-18.2019.85.

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Reports on the topic "Markets segmentation"

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Knetter, Michael. The Segmentation of International Markets: Evidence from The Economist. National Bureau of Economic Research, 1997. http://dx.doi.org/10.3386/w5878.

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Del Guercio, Diane, Jonathan Reuter, and Paula Tkac. Broker Incentives and Mutual Fund Market Segmentation. National Bureau of Economic Research, 2010. http://dx.doi.org/10.3386/w16312.

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Lang, Kevin, and William Dickens. Labor Market Segmentation, Wage Dispersion and Unemployment. National Bureau of Economic Research, 1992. http://dx.doi.org/10.3386/w4073.

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Dickens, William, and Kevin Lang. Labor Market Segmentation Theory: Reconsidering the Evidence. National Bureau of Economic Research, 1992. http://dx.doi.org/10.3386/w4087.

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Edmond, Chris, and Pierre-Olivier Weill. Aggregate Implications of Micro Asset Market Segmentation. National Bureau of Economic Research, 2009. http://dx.doi.org/10.3386/w15254.

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Dickens, William, and Kevin Lang. Labor Market Segmentation and the Union Wage Premium. National Bureau of Economic Research, 1986. http://dx.doi.org/10.3386/w1883.

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Boivin, Jean, Robert Clark, and Nicolas Vincent. Virtual Borders: Online Nominal Rigidities and International Market Segmentation. National Bureau of Economic Research, 2010. http://dx.doi.org/10.3386/w15642.

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Adelino, Manuel, Antoinette Schoar, and Felipe Severino. Credit Supply and House Prices: Evidence from Mortgage Market Segmentation. National Bureau of Economic Research, 2012. http://dx.doi.org/10.3386/w17832.

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Lang, Kevin, and William Dickens. Bilateral Search as an Explanation for Labor Market Segmentation and Other Anomalies. National Bureau of Economic Research, 1993. http://dx.doi.org/10.3386/w4461.

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Bailey, B. M., M. P. Hattrup, R. T. Nordi, S. A. Shankle, and D. L. Ivey. 1985 consumer segmentation: Assessment of the market for conservation in the Northwest: Phase 2. Office of Scientific and Technical Information (OSTI), 1987. http://dx.doi.org/10.2172/6377204.

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