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Books on the topic 'Markets segmentation'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Weinstein, Art. Market segmentation: Using niche marketing to exploit new markets. Probus Pub. Co, 1989.

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2

Weinstein, Art. Market segmentation: Using niche marketing to exploit new markets. Probus Pub. Co., 1987.

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3

Weinstein, Art. Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets. Probus Pub. Co., 1987.

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4

Andritsakis, S. N. Segmentation and the performance of emerging markets. UMIST, 1996.

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5

J, Levy Doran, ed. Segmenting the mature market: Identifying, targeting, and reaching America's diverse, booming senior markets. Brewer House, 1993.

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6

Morgan, Carol M. Segmenting the mature market: Identifying, targeting, and reaching America's diverse, booming senior markets. Probus Pub. Co., 1993.

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7

Carl, Finkbeiner, and Feldman Shel, eds. Segmentation marketing: New methods for capturing business markets. HarperBusiness, 1992.

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8

Knetter, Michael. The segmentation of international markets: Evidence from The economist. National Bureau of Economic Research, 1997.

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9

Swain, Ranjula Bali. Demand, segmentation, and rationing in the rural credit markets of Puri. Dept. of Economics, Uppsala University, 2001.

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10

E, Hall Robert. The streetcorner strategy for winning local markets: Right sales, right service, right customers, right cost. Performance Press, 1994.

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11

Coughlan, Anne T. When is the best ship a leaky one?: Segmentation, competition and gray markets. INSEAD, 1998.

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12

Anderson, Chris. The long tail: The revolution changing small markets into big business. Hyperion, 2006.

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13

Bo, Yang, ed. Zhongguo lao dong li shi chang de fen yi yu fen ge: Differentiation and segmentation in China's labor markets. Ke xue chu ban she, 2013.

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14

Fernando, Alvarez. Money, interest rates, and exchange rates with endogenously segmented asset markets. National Bureau of Economic Research, 2000.

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15

Fernando, Alvarez. Money, interest rates, and exchange rates with endogenously segmented asset markets. Federal Reserve Bank of Minneapolis, 2000.

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16

Hughes, John. The segmentation of local housing markets and the effectiveness of national housing policies: Some evidence from a studyof the Sheffield housing market. Sheffield University Management School, 1992.

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17

Naumov, Vladimir. Markets information and communication technology and sales organization. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/21026.

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In the textbook sets out the basic information about the structure of markets, information and communication technologies (ICT), the methods of their research, assessing the attractiveness and forecasting, criteria and methods of segmentation. Deals with the organization of the sales Department of an IT company, involving analysis of organizational forms, population division, methods of remuneration and non-material incentives for experts dealing with sales of ICT products. Sets out the methodology for strategic sales of complex IT solutions, the technique of negotiation and the basics of neur
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18

Malcolm, McDonald. Market Segmentation. Elsevier Science & Technology, 2010.

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19

McDonald, Malcolm, and Ian Dunbar. Market Segmentation. Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6.

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20

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation. Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4651-1.

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21

McDonald, Malcolm, and Ian Dunbar, eds. Market Segmentation. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119207863.

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22

Lifestyle market segmentation. Praeger, 1991.

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23

Lifestyle market segmentation. Haworth Press, 2006.

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24

Dolnicar, Sara, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8818-6.

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25

Evans, Martin. Market segmentation: A monograph. [University of Glamorgan], 1994.

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26

Linneman, Robert E. Making niche marketing work: How to grow bigger by acting smaller. McGraw-Hill, 1991.

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27

1951-, Dunbar Ian, ed. Market segmentation: How to do it, how to profit from it. 5th ed. John Wiley & Sons, 2013.

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28

Divide and conquer: Target your customers through market segmentation. Wiley, 1998.

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29

Kniess, Michael. Nischenpolitik für Produktionsunternehmen der Bundesrepublik Deutschland. Lit, 1992.

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30

Bernstein, Richard. Market segmentation and style investing. Wiley, 1995.

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31

Winter, Frederick W. 1-2-3 market segmentation. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

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32

The EPM consumer segmentation survey. EPM Communications, 2000.

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33

Multicultural marketing: Selling to a diverse America. AMACOM, 1994.

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34

Roig, Ana Huguet. Segmentación en el mercado de trabajo español. Consejo Económico y Social, 1999.

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35

McDonald, Malcolm. Market segmentation: A step-by-step approach to creating profitable market segments. Macmillan, 1994.

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36

Rosenberg, Samuel. From segmentation to flexibility: Labour market programme. International Institute for Labour Studies, 1987.

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37

Wedel, Michel. Market segmentation: Conceptual and methodological foundations. Kluwer Academic, 1998.

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38

Weitzman, Martin L. A theory of job market segmentation. Dept. of Economics, Massachusetts Institute of Technology, 1987.

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39

Practices, LLC Best. Best Practices in pharmaceutical market segmentation. Best Practices, 2001.

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40

Jomo K. S. (Jomo Kwame Sundaram), ed. Labour market segmentation in Malaysian services. NUS Press, 2010.

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41

Staub, Bastian. Entscheidungsorientierte Marktsegmentbewertung mit dem Realoptionsansatz. Lang, 2010.

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42

Opening closed doors: Keys to reaching hard-to-reach people. Irwin Professional Pub., 1994.

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43

Crackerjack positioning: Niche marketing strategy for the entrepreneur. Atwood Publications, 1993.

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44

Plunkett, Oonagh M. Perceptions of social class consumption choices. University College Dublin, 1994.

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45

Arellano, Rolando. Los estilos de vida en el Perú: Cómo somos y pensamos los peruanos del siglo XXI. Consumidores y Mercados, 2000.

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46

Twynam, Gerard David. A market segmentation analysis of desired ecotourism opportunities. Great Lakes Forestry Centre, 1997.

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47

Yu, Chae-sul. Tanchʻŭng nodong sijang kwa imgŭm kujo punsŏk. s.n., 1992.

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48

(Firm), Packaged Facts. The Hispanic market. Packaged Facts, 1997.

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49

Ruth, Washton, and Packaged Facts (Firm), eds. The Hispanic market. Packaged Facts, 1999.

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50

Lang, Kevin. Labor market segmentation, wage dispersion and unemployment. National Bureau of Economic Research, 1992.

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