Relevant bibliographies by topics / Markets segmentation / Dissertations / Theses
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Dissertations / Theses on the topic 'Markets segmentation'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Cao, Chen. "An Empirical Study on Market Segmentation and Information Diffusion in Chinese Stock Markets." Thesis, Uppsala University, Department of Statistics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126659.

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<p>The efficacy and accuracy of information is very important for making decision in stock markets. In this paper, we study on the effect of information diffusion in Chinese stock market before and after the owership release in February 19, 2001, by testing the stationary of A share premium and cointegration between A and B share prices. The panel unit root tests we propose on A share premium are Augmented Dickey-Fullar (ADF) tests for individual firm and Fisher tests for the panel, based on combining pvalues from each individual cross-section. The panel cointegration tests on A and B shares w
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2

Liu, Yanli. "Options for implementing a strategy of market segmentation in Chinese consumer goods markets." Berlin Logos-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2669947&prov=M&dok_var=1&dok_ext=htm.

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3

Violaris, Antonis M. "Tests of capital market integration/segmentation : the case of the European equity markets." Thesis, Durham University, 1999. http://etheses.dur.ac.uk/1439/.

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4

Bali, Swain Ranjula. "Demand, segmentation and rationing in the rural credit markets of Puri." Doctoral thesis, Uppsala : Dept. of Economics [Nationalekonomiska institutionen], Univ, 2001. http://publications.uu.se/theses/91-87268-61-2/.

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5

Soeriowardojo, Gino Thomas. "Valuation in High Growth Markets: Capturing Country Risk in the Cost of Equity Capital." Thesis, Jönköping University, JIBS, Accounting and Finance, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12431.

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<p>This paper adds to the understanding and transparency of equity pricing in emerging markets. Its novel contribution is that it empirically investigates the pricing of Country Risk in BRIC markets, using a two-factor intertemporal pricing model. Bridging the gap between academics and practitioners, this paper contributes to the debate as to whether or not it is justified to adjust discount rates for emerging market companies – as given by the CAPM – by including an unconditional country risk premium. In choosing between country risk proxies, the sovereign yield spread adjusted for relative e
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Caldwell, Susana Pérez. "Integration versus segmentation of the Canadian and US stock markets, a multifactor asset pricing model approach." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape16/PQDD_0014/MQ29976.pdf.

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7

Højbjerg, Clarke Ann. "Segmentation of industrial markets and determining product lines for product development : based on product platforms for complex, changing markets with high demand for variety /." [Odense] : Univ. Press of Southern Denmark, 2004. http://www.gbv.de/dms/zbw/475974123.pdf.

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Mieres, Fabiola. "The political economy of everyday precarity : segmentation, fragmentation and transnational migrant labour in Californian agriculture." Thesis, University of Manchester, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.644451.

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This thesis examines the qualitative transformation taking place within the processes of transnationalisation of labour markets that drive a substantive increase in the segmentation and fragmentation of migrant labour. The thesis argues that by either focusing on the agential elements or strictly structural constraints, conventional perspectives on the role of intermediaries in processes of international migration lack a comprehensive transnational theorisation of labour markets. A focus on the transnationalisation of labour markets through the role of cross-border farm labour contractors aims
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9

Fagerlund, Elias, and Talukder Mashrukh. "Where to Invest? : Choosing the optimal stock market for investing in a cross-listed Nordic firm." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60556.

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The purpose of this study is to investigate whether the location of buying stocks in a Nordic cross-listed company matters in terms of 1) earning abnormal returns, or 2) gaining in optimizing the amount spent by buying the specific stock cheap. Nowadays, markets are becoming more integrated and if we believe in the efficient market hypothesis, prices of the same class of stocks paying the same dividend annually, of an MNC must be the same irrespective of the stock exchange it is listed upon. Though efficient market hypothesis exists in theory, market imperfection is a reality. All the Nordic (
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10

Peck, J. A. "The structure and segmentation of local labour markets : aspects of the geographical anatomy of youth employment in Great Britain." Thesis, University of Manchester, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233414.

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11

Råberg, Johan, and Max Hedenbergh. "International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123348.

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In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. This is particularly true for retailers, and despite this being generally accepted, relatively little is in fact known about retailers ́ choice of foreign markets. Hence, this study investigates international market selection (IMS) strategies of Swedish retailers with global operations. The purpose of this study is twofold; first, to explore which criteria Swedish retailers use upon making international
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Vega, Núñez Adriana Patricia. "Essays on informal labor markets." Doctoral thesis, Universitat de Barcelona, 2018. http://hdl.handle.net/10803/663417.

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The dissertation deals with the analysis of informality in developing countries considering both the worker’s and the firm’s perspective. Within a context of a strong presence of this phenomenon in the majority of South and Central America countries, the main goal of this research is to explore the factors that may influence the prevalence and the consequences of informality in this region. The analysis focuses in two dimensions of the informal labor market: the firms and the workforce, divided in three main topics. The initial point of analysis intends to provide evidence of the presence of i
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13

Wu, Chi-Yin (Jenny). "Essays in empirical industrial organization." Diss., Kansas State University, 2012. http://hdl.handle.net/2097/13678.

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Doctor of Philosophy<br>Department of Economics<br>Philip G. Gayle<br>This dissertation is composed of two essays in the field of Industrial Organization. Specifically, the empirical studies are conducted by focusing on the market structure and competition issues in the airline industry. The first essay investigates entry deterrence through incumbents’ pricing strategies in the airline industry. Recent research finds evidence that incumbent airlines tend to cut fares in response to the “threat” of entry by Southwest Airlines. Instead of focusing on the entry threat by a single carrier, thi
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Carvalho, Thais Hortense de. "Análise da segmentação tecnológica dos mercados da indústria siderúrgica no Brasil." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/11/11132/tde-23102012-143752/.

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O objetivo desta dissertação é analisar a evolução, principalmente nas últimas três décadas, e a configuração atual da indústria siderúrgica no Brasil sob a ótica do paradigma estrutura-conduta-desempenho (ECD), desenvolvido por Joe Bain, e das teorias de estrutura de mercado (em especial das teorias de submercados e de rotas tecnológicas) de John Sutton (1991 e 1998). Pretende-se elucidar as seguintes indagações: o por quê das usinas integradas se manterem no Brasil frente à ascensão das aciarias elétricas (mini-mills) que ocorre no cenário mundial? Qual é a evolução tecnológica dessa indústr
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15

Luo, Cheng. "Demographic-related purchase behaviours of consumers : the evolving tension between exploration and exploitation in frequently purchased consumer goods markets." Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/demographicrelated-purchase-behaviours-of-consumers-the-evolving-tension-between-exploration-and-exploitation-in-frequently-purchased-consumer-goods-markets(2b573170-322d-441f-987e-29d71c633b45).html.

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Consumers make trade-offs in their purchase decision making between extending market knowledge from exploring a product market and maximizing purchase value based on exploiting their current knowledge. The value of these strategies can be enhanced opportunistically by taking advantage of promotions. In this research, a new and unique datamining model was developed to process store scanner data for quantifying the brand selection behaviour of an individual consumer in reaction to promotions. Selected consumers in each of Pittsfield’s salty snack, yogurt, and toilet tissue markets were then segm
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Camilleri, Liberato. "Statistical models for market segmentation." Thesis, Lancaster University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.441119.

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Batie, Michael. "Charter schools and market segmentation." Diss., UC access only, 2009. http://proquest.umi.com/pqdweb?index=32&did=1905738701&SrchMode=1&sid=2&Fmt=7&retrieveGroup=0&VType=PQD&VInst=PROD&RQT=309&VName=PQD&TS=1270138718&clientId=48051.

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Thesis (Ph. D.)--University of California, Riverside, 2009.<br>Includes abstract. Includes bibliographical references (leaves 149-156). Issued in print and online. Available via ProQuest Digital Dissertations.
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Fialho, Priscilla Vieira. "Essays on labour market segmentation." Thesis, University College London (University of London), 2018. http://discovery.ucl.ac.uk/10046278/.

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This dissertation consists of three essays on labour market segmentation between openended and temporary employment contracts. Each essay has an empirical nature and exploits either qualitative or quantitative macro and micro data to answer questions related to the extent in which labour markets are segmented and how to address labour market duality in Europe. The first essay reviews the evolution of Employment Protection Legislation over time, recent labour market reforms that affected labour market segmentation and the different proposals for future reforms in France, Italy, Portugal and Spa
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19

Stenbom, Gustav. "Geodemographic Segmentation in Market Research." Thesis, KTH, Optimeringslära och systemteori, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188816.

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Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. With the ambition to gain insights into how demographic, and psychographic characteristics of people, and their geographical regions cohere, this thesis investigates four clustering methods in order to segment the Swedish market based on survey responses. The clustering methods used are: A two stage clustering approach with correspondence
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Valli, Carlotta. "International market segmentation : a comparison of alternative segmentation approaches applied to the European yoghurt market." Thesis, University of Reading, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270248.

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21

Templeton, William James. "Consumer interests as market segmentation variables." Thesis, London Business School (University of London), 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312926.

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22

Mugadza, Nyasha Olivia Valerie. "Challenges of defining and implementing strategic market segmentation." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22807.

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Much has been written about the discipline of market segmentation as both a marketing competency and ultimately a valuable component of overarching business strategy. Organisations have demonstrated the practical benefits of harnessing segmentation in various market contexts and shown the theoretical constructs of the discipline to be sustainably sound in their capacity to guide businesses towards strategic portfolio optimisation. Despite this rich history however, recent academic investigation has highlighted that deep complexity plagues the effectiveness with which segmentation is harnessed
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Syed, Imran Ahmed, and Adrien Saint. "Segmentation of the car market in China." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26272.

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The Chinese car market has, through the last decade evolved into the major market in the world. Its car market from has become the world’s largest market from 2009 until today. With the emerging market that is China, the demand for cars is supposed to grow even more in the next decade.The thesis starts by studying the theories of consumer market segmentation with a hybrid and dynamic aspect. A quantitative investigation was conducted with the help of a survey. The survey was sent out to car consumers and potential car consumers who are residing in China. From this study the authors were able t
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24

Martensen, Kaj. "Essays on entry externalities and market segmentation." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/572.htm.

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25

Natter, Martin, and Markus Feurstein. "Individual level or segmentation based market simulation?" SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 1999. http://epub.wu.ac.at/1746/1/document.pdf.

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In many studies, choice based conjoint analysis is used to build a market simulator to develop marketing strategies; i.e., shares-of-preference are taken as market share forecasts. However, conjoint data are collected in interview situations, which may differ considerably from real shopping behavior. In this paper, we test the internal and external validity of four commercial choice based conjoint pricing studies including a total of 43 brands. We use conjoint and sales data to assess the relative performance of two modern approaches to estimate conjoint parameters: the segmentation based Late
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26

Pilstl, Michaela. "Lifestyle market segmentation - efficiency and ethical issues." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73795.

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Lifestyle market segmentation can be very supportive for a successful marketing strategy of a company. However it is not clear whether lifestyle market segmentation is efficient and ethical or not. Several market segmentation concepts such as Cross-Cultural Consumer Characterization, VALS, PRIZM NE, Mosaic, ConneXions NE and GfK Roper Consumer Styles are analyzed in order to give an extensive overview of the offered concepts. The observation of efficiency issues in regards to market segmentation comes to the result that there is a significant lack of empirical data and a shortage of determined
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Sifuentes, Ocegueda Emma Lorena. "Mercados de trabajo agrícola, redes sociales y segmentación. El caso de la producción de tomate de invernadero en el Sur de Nayarit, México." Doctoral thesis, Universitat Autònoma de Barcelona, 2016. http://hdl.handle.net/10803/400649.

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Esta tesis doctoral tiene como objetivo central el estudio de las prácticas de reclutamiento de la fuerza de trabajo en los mercados agrícolas locales e identificar la función que en ellos ejercen las redes sociales como mecanismo de gestión de la fuerza de trabajo. Para ello se han seleccionado tres empresas diferentes de la Región Sur del Estado de Nayarit, México. Nayarit es una entidad que se caracteriza por el predominio de las actividades de servicios y la agricultura como las principales en su estructura productiva. La importancia de la actividad agrícola en Nayarit muestra un panorama
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Tkaczynski, Aaron. "Destination segmentation: a recommended two-step approach." University of Southern Queensland, Faculty of Business, 2009. http://eprints.usq.edu.au/archive/00006255/.

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[Abstract]Market segmentation has been identified in the tourism marketing literature as an effective tool that can be used by management to meet the needs of a market more efficiently and effectively. It has been widely used by researchers seeking to develop tourism segments. Historically, most segmentation studies have developed tourism profiles at a destination using 1) a visitor questionnaire survey developed from studies in the literature or 2) secondary data. Very little research has taken a stakeholder approach to destination segmentation, despite many authors arguing the importance of
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Bae, Kee-Hong. "Market segmentation and time varaition in the price of risk evidence on the Korean stock market /." Hong Kong : City Polytechnic of Hong Kong, 1993. http://catalog.hathitrust.org/api/volumes/oclc/30272640.html.

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Kobzová, Lucie. "Návrh na zlepšení marketingového řízení firmy Red bull." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376774.

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My master’s thesis from marketing area is focused on marketing management of Red Bull Company, which is world leading energy drink producer. My work should improve marketing management of the firm and suggest new ways of marketing communication, the way of addressing consumers and non-consumers of Red Bull energy drink. The results of this master’s thesis will be suggested to the management of Red Bull Company for implementation into praxis.
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Liang, Jing. "Market segmentation and dual-listed stock price premium - an empirical investigation of the Chinese stock market." Thesis, University of St Andrews, 2009. http://hdl.handle.net/10023/894.

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This thesis comprises, firstly, a careful and detailed description of the institutional workings of the Chinese stock market; secondly, a literature review of the Chinese segmented markets and dual-listed shares price premium; and thirdly, three evidence-based contributions designed to cast new light on the Chinese A-shares premium puzzle. Publicly-listed firms in China, under certain criteria, can issue two different types of shares, namely A-shares and B-shares, to local and foreign investors respectively. These shares carry the same rights and obligations, but are however priced differently
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Breitbach, Verena. "Analysis of current segmentation procedures within the 3M Industry and Transportation Department and recommendations for future segmentation approaches." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114438.

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Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise guidelines. The hypothesis is that linking together need-based and descriptive customer behavior characteristics would lead to more effective market segmentation within the 3M Industry and Transpo
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Sharam, Andrea. "Market segmentation and domestic electricity supply in Victoria." Swinburne Research Bank, 2005. http://adt.lib.swin.edu.au/public/adt-VSWT20061109.101315.

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Thesis (PhD) - Institute for Social Research, Swinburne University of Technology, 2005.<br>Thesis submitted in fulfillment of the requirements of the degree of Doctor of Philosophy, Institute for Social Research, Swinburne University of Technology, 2005. Typescript. Bibliography: p. 188-207.
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Niki, Satomi. "Labor market segmentation and migrant workers in Japan." Thesis, This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-08222009-040608/.

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Brossard, Núñez Ian Paul. "Predicting market segmentation variables using Twitter following relations." Master's thesis, Pontificia Universidad Católica del Perú, 2018. http://tesis.pucp.edu.pe/repositorio/handle/123456789/13072.

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From the beginning, social sciences have looked to categorize people into groups that share common characteristics, to better serve the population, giving a distinguished treatment to each group. Applying this approach to the planning of business activities, we can better understand people’s needs, choosing the most favorable marketing strategies for each stratum of customers (saving effort in advertising and distribution) and maximize the level of satisfaction of each of market segment. Social Media is not a stranger to this principle: a correct segmentation will allow companies to avoid brin
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Deines, Tara. "Market segmentation to become the partner of choice." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/32782.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Kevin Gwinner<br>The agriculture industry has been a dynamic industry exploding with change in recent years. The world has experienced extreme population growth, along with shifts in social status, dietary habits, and consumption patterns that have led to a rapidly growing and changing agriculture industry demanding increasing grain production. The expected pace of production necessary to continue to feed the world has heightened the competition in the agriculture industry. This study focuses on analyzing how Company XYZ, a str
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Taylor, Mallory Blythe. "A Market Segmentation Study Based on Wellness Attributes." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/48169.

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Health and wellness are two buzzwords making their presence known in a variety of industries including hospitality, tourism, food and beverage and, leisure among others. As the obesity epidemic continues to be at the forefront of people's minds, health and wellness are topics that cannot be overlooked by the tourism and leisure industries. Due to the popularity of American's wanting to live more healthy and active lifestyles the average tourism consumer has changed considerably. The values of American tourists have altered from those of the past and now the tourism industry finds itself attemp
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Hollinger, Wendy Allyn. "Market Segmentation for the Field of Graphic Design." The Ohio State University, 1989. http://rave.ohiolink.edu/etdc/view?acc_num=osu1419263208.

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Liang, Fu-Ting, and 梁富珽. "Market Segmentation and Price Efficiency across Emerging Markets." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/z98393.

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碩士<br>元智大學<br>財務金融暨會計碩士班(財務金融學程)<br>106<br>Emerging markets suffer from greater political risk, macroeconomic instability and poor investor protection, and therefore become more segmented from global markets. In particular, short sale constraints, among other institutional factors, are important impediments to price efficiency of common stocks. This study examines stock price efficiency across emerging markets, with particular emphasis on the impact from short sale constraints and the degree of market segmentation. Empirical evidence across emerging markets show that short sale constraints ind
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Huang, Rui Hua. "Segmentation for private label and manufacturer brands in consumer packaged goods markets." 2008. http://arrow.unisa.edu.au:8081/1959.8/48303.

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Cockerham, Kenneth Gray II. "Improving U.S. army recruiting: using modern market segmentation methodology to select high-payoff target segments." Master's thesis, 2000. http://hdl.handle.net/10400.5/18839.

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Instituto Superior de Economia e Gestão.<br>During the last few years, the United States Army has experienced great difficulties in recruiting and retaining sufficient numbers of quality soldiers, In 1999, the U.S. Army suffered its worst recruiting year in 20 years (Harper, 1999). The primary causes of the current recruiting crisis include the very robust U.S. economy, record-low unemployment leveis, and an ever-decreasing propensity for military service. To resolve the current recruiting crisis and remain the high-quality, allvolunteer force that it is today, the Army should abandon i
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Chiang, Chun-Huei, and 江俊輝. "Japanese and American Tourists on Novelty-Seeking at Night Markets in Taiwan:A Segmentation Approach." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/93230269713312676812.

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碩士<br>中國文化大學<br>觀光事業研究所<br>93<br>Night markets play an essential role in Taiwanese daily life. Tourists wish to experience new things and visit different environments away from their familiar places. As a result, night markets in Taiwan can stimulate international tourists’ novelty-seeking motives when visiting Taiwan. The major aims of this research are as follows: 1. To segment Japanese and American tourists by using Jiang’s ITR (International Tourist Role) scale on their novelty-seeking motives in visiting night markets. 2. To profile Japanese and American tourists by delineating their
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(6934022), Pritha Chaudhuri. "Monetary Policy and Heterogeneous Labor Markets." Thesis, 2019.

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Labor market indicators such as unemployment and labor force participation show a significant amount of heterogeneity across demographic groups, which is often not incorporated in monetary policy analysis. This dissertation is composed of three essays that explore the effect of labor market heterogeneity on the design and conduct of monetary policy. The first chapter, <b>Effect of Monetary Policy Shocks on Labor Market Outcomes</b>, studies this question empirically by looking at dynamics of macroeconomic outcomes to a monetary policy shock. I construct a measure of monetary policy shock using
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Samuel, Tessa-Marie. "Effect of institutions on multinational corporation internationalisation strategies across base-of-the-pyramid markets in Africa." Diss., 2014. http://hdl.handle.net/2263/45037.

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In and amongst the institutional chaos of Africa lies a wealth of business potential for multinational corporations (MNCs) worthy of entry. This research study investigated the effect of political, regulatory and societal norm aspects of institutions on internationalising MNC, base-of-the-pyramid (BoP), strategies across various emerging economies in Africa. Although there is an abundance of literature on the BoP markets in emerging economies, literature is limited on the construct of strategy internationalisation across African countries through the institutional lens. A qualitative research
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Philp, Lori Jane. "Produce choices : exploring the potential for niche food markets as an incentive for green roof implementation." Thesis, 2005. http://hdl.handle.net/2429/16664.

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A high perceniage of vacani space within downtown Vancouver is composed of inaccessible rooftops that, through green roof implementation, are capable of sustaining a network of accessible open space that supports urban food production. With an increasing local interest in urban agriculture, an organic rooftop food production technology is due to emerge on the marketplace. This study explores the development of urban agriculture within downtown Vancouver as a potential incentive for green roof implementation. Through an analysis of current research and a related case study, a design for
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Bečicová, Ilona. "Finanční geografie - aplikace vybraných konceptů v podmínkách České republiky." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-325141.

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FINANCIAL GEOGRAPHY - AN APPLICATION OF SELECTED CONCEPTS IN TERMS OF THE CZECH REPUBLIC Abstract The aim of the thesis is to analyse the main trends of banking system in Czech Republic after 1989. It is primarily an analysis of centralised banking system, on the basis of which the potential regional impacts according to theory of regional segmentation of fiancial markets are tested. Based on the analysis of changes in the distribution of bank headquarters and the analysis of employment in financial sector it is clear, that in terms of the Czech Republic a highly concentrated banking system oc
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Wu, Ming-Tzong, and 吳明宗. "Banking Market Segmentation." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/73970468018127066588.

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QIAN, WU-WEI, and 錢無威. "Market segmentation of hypermarket." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/65885358728684597045.

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"Market cable through segmentation." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889051.

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by Leung Chi Wai, Wong Shan Ki.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaves 101-104).<br>Questionnairies also in Chinese.<br>ABSTRACT<br>TABLE OF CONTENTS<br>LIST OF TABLES<br>LIST OF FIGURES<br>ACKNOWLEDGMENT<br>CHAPTER<br>Chapter 1. --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Overview --- p.1<br>Chapter 1.1.1 --- Reason for Study --- p.1<br>Chapter 1.1.2 --- Approach for Study --- p.2<br>Chapter 1.2 --- Market Overview --- p.4<br>Chapter 1.2.1 --- Market Definition --- p.4<br>Chapter 1.2.2 --- Competitions --- p.5<br>Chapte
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Brandt, Angela. "Cluster analysis for market segmentation /." 2005. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=370169&T=F.

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