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Journal articles on the topic 'Markets segmentation'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity.

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2

Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24–32. http://dx.doi.org/10.1177/002224298504900202.

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Many companies in basic industries are shifting to speciality products in an effort to boost growth and profits. But such moves require often unfamiliar marketing skills, especially in segmentation and positioning. The market literature is surprisingly devoid of practical examples of segmentation and positioning techniques applied to industrial markets. This article presents such a model and illustrates it in detail for a company diversifying into speciality chemicals. Implications for other industrial companies are discussed.

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3

Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24. http://dx.doi.org/10.2307/1251562.

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4

Nishiotis, George P. "Do Indirect Investment Barriers Contribute to Capital Market Segmentation?" Journal of Financial and Quantitative Analysis 39, no. 3 (2004): 613–30. http://dx.doi.org/10.1017/s0022109000004051.

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AbstractUsing a sample of emerging market closed-end funds, I find evidence that indirect investment barriers exert powerful effects on asset pricing differences across countries. I show that not only do indirect investment barriers contribute to international capital market segmentation, but also they can lead to segmentation even in the absence of strong capital inflow restrictions. This result is consistent with Bekaert and Harvey's (1995) conclusion that “other markets appear segmented even though foreigners have relatively free access to their capital markets” (p. 403). The empirical resu

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Dranove, David, William D. White, and Lawrence Wu. "Segmentation in Local Hospital Markets." Medical Care 31, no. 1 (1993): 52–64. http://dx.doi.org/10.1097/00005650-199301000-00004.

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6

Jacquet, Nicolas L., and Serene Tan. "On the Segmentation of Markets." Journal of Political Economy 115, no. 4 (2007): 639–64. http://dx.doi.org/10.1086/521967.

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7

Dibb, Sally, and Robin Wensley. "Segmentation analysis for industrial markets." European Journal of Marketing 36, no. 1/2 (2002): 231–51. http://dx.doi.org/10.1108/03090560210412773.

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8

Chéron, Emmanuel J., Ronald McTavish, and Jean Perrien. "Segmentation of Bank Commercial Markets." International Journal of Bank Marketing 7, no. 6 (1989): 25–30. http://dx.doi.org/10.1108/eum0000000001458.

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9

Sudharshan, D., and Frederick Winter. "Strategic segmentation of industrial markets." Journal of Business & Industrial Marketing 13, no. 1 (1998): 8–21. http://dx.doi.org/10.1108/08858629810206160.

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10

Mariorty, Rowland T., and David J. Reibstein. "Benefit segmentation in industrial markets." Journal of Business Research 14, no. 6 (1986): 463–86. http://dx.doi.org/10.1016/0148-2963(86)90009-3.

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11

Sjöö, Boo, and Jianhua Zhang. "Market segmentation and information diffusion in China’s stock markets." Journal of Multinational Financial Management 10, no. 3-4 (2000): 421–38. http://dx.doi.org/10.1016/s1042-444x(00)00035-9.

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12

Koudelka, J. "Segmentation of Czech consumers as for their relationship to organic foods." Agricultural Economics (Zemědělská ekonomika) 59, No. 8 (2013): 348–60. http://dx.doi.org/10.17221/15/2013-agricecon.

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Products of organic agriculture have gained a significant attention among consumers. It creates a visible impact also on the products of conventional agriculture. This leads to the necessity to apply target marketing at the food resp. organic food markets. The objective of this article is to explore the possible approaches to the process of market segmentation at these consumer markets. The data of the Market &amp; Media &amp; Lifestyle were used. Variables of food consumer behaviour and lifestyle were especially selected. Three lines of market segmentation were inferred from the basic

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13

Lin, Chin‐Feng. "Segmenting customer brand preference: demographic or psychographic." Journal of Product & Brand Management 11, no. 4 (2002): 249–68. http://dx.doi.org/10.1108/10610420210435443.

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A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the characteristics of market segments. In a comparative evaluation, the multi‐combination variables of demographic segmentation exhibited market‐segmenting capabilities equivalent to those of psychographic segmentation. The purpose of this research is utilizing multiple segmentation variables to identify smaller,

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14

Thomas, Robert J. "Multistage market segmentation: an exploration of B2B segment alignment." Journal of Business & Industrial Marketing 31, no. 7 (2016): 821–34. http://dx.doi.org/10.1108/jbim-12-2015-0245.

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Purpose The purpose of this paper is to explore the possibility of identifying market segments in multistage markets and assessing whether their alignment could provide a useful managerial approach to find competitive advantage and better understand market opportunities. Design/methodology/approach Using data from a pilot project, need-based market segments from different market stages were identified and their potential alignment evaluated. The data were not designed to test hypotheses, nor were they originally intended to be used to align segments. Nevertheless, they provided a unique opport

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15

Hatheway, Frank, Amy Kwan, and Hui Zheng. "An Empirical Analysis of Market Segmentation on U.S. Equity Markets." Journal of Financial and Quantitative Analysis 52, no. 6 (2017): 2399–427. http://dx.doi.org/10.1017/s0022109017000849.

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We examine the impact of trading on markets partially exempt from National Market System requirements (“dark venues”) on equity-market quality. We find evidence consistent with the notion that dark venues rely on their special features to segregate order flow based on asymmetric information risk, which results in their transactions being less informed and contributing less to price discovery on the consolidated market. Except for the execution of large transactions and trading in small stocks, the effects of dark-venue order segmentation are damaging to overall market quality. Our results have

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16

Zhou, Heng, Richard Norman, Keone Kelobonye, et al. "Market segmentation approach to investigate existing and potential aviation markets." Transport Policy 99 (December 2020): 120–35. http://dx.doi.org/10.1016/j.tranpol.2020.08.018.

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17

Chen, G. M., Bong-Soo Lee, and Oliver Rui. "FOREIGN OWNERSHIP RESTRICTIONS AND MARKET SEGMENTATION IN CHINA'S STOCK MARKETS." Journal of Financial Research 24, no. 1 (2001): 133–55. http://dx.doi.org/10.1111/j.1475-6803.2001.tb00822.x.

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18

Jadczaková, Veronika. "Review of segmentation process in consumer markets." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 4 (2013): 1215–24. http://dx.doi.org/10.11118/actaun201361041215.

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Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the extant literature, whereas stages as implementation of the marketing strategy or market definition were of a comparably lower interest. Capitalizing on this shortcoming, this paper strives to close the gap and provide each step of the segmentation process with equal treatment. Hence, the objective of this paper is two-fold. First

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19

Pungulescu, Crina. "Country-Level Size Effects in International Asset Pricing." EMAJ: Emerging Markets Journal 11, no. 1 (2021): 29–40. http://dx.doi.org/10.5195/emaj.2021.230.

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This paper investigates whether small markets offer higher risk-adjusted expected returns using a large set of developed and emerging markets over a time span of up to four decades. The results show that expected returns are significantly lower in larger markets, an effect more pronounced in emerging rather than developed countries. The relationship between size effects and the level of market segmentation in emerging countries is further explored in the context of financial market integration. The size premium is strong and persistent over time independently of the (fading) segmentation premi

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20

Verhallen, Theo M. M., Ruud T. Frambach, and Jaideep Prabhu. "Strategy-Based Segmentation of Industrial Markets." Industrial Marketing Management 27, no. 4 (1998): 305–13. http://dx.doi.org/10.1016/s0019-8501(97)00064-3.

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21

Becker, Bo. "Geographical segmentation of US capital markets." Journal of Financial Economics 85, no. 1 (2007): 151–78. http://dx.doi.org/10.1016/j.jfineco.2006.07.001.

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22

Crespi-Vallbona, Montserrat, and Darko Dimitrovski. "Food markets visitors: a typology proposal." British Food Journal 118, no. 4 (2016): 840–57. http://dx.doi.org/10.1108/bfj-11-2015-0420.

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Purpose – Focusing on food markets popularity among tourists, the purpose of this paper is to differentiate clusters of tourists based on their behaviour during their visit of these food halls. Design/methodology/approach – Factor-cluster analysis is the segmentation method used to identify food markets groupings related to their motivations, while ANOVA was performed to determine differences between clusters when it comes to perceived authenticity, satisfaction and revisit intention. La Boqueria in Barcelona (Spain) is the paradigmatic food market used to conduct 196 survey respondents based

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23

Prabowo, Fajar S. A., Titis Bariki, and Deden Syarif Hidayatullah. "Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia." Jurnal Ilmu Sosial Politik dan Humaniora 3, no. 1 (2020): 42–49. http://dx.doi.org/10.36624/jisora.v3i1.50.

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Traditional Market is not only a place to sell and buy, it also a platform that support SMEs and has an important role in the regional economy. In addition to having an economic value, traditional markets in Bandung is also one of the hereditary cultures that have to be preserved. Unfortunately the condition of most traditional markets in Bandung is considered not feasible. The store image that traditional market is a dirty place, slum, smell and other bad things have been attached to most of the traditional markets in Bandung. To minimize this, the government decide to is execute traditional

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24

Tokman, Victor E. "Economic Development and Labor Markets Segmentation in the Latin American Periphery." Journal of Interamerican Studies and World Affairs 31, no. 1-2 (1989): 23–48. http://dx.doi.org/10.2307/165909.

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Segmentation in the labor markets refers to the fact that a single homogeneous market for labor, as assumed by conventional theory, does not exist. Its definition varies according to different authors. This article will refer to the concept as it is used in the discussion of economic development in Latin America: that is, that created by the type of development which generates a segmentation of the productive structure and, in turn, of the labor markets.

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25

Phan, Thuy Chung, Marc Oliver Rieger, and Mei Wang. "Segmentation of financial clients by attitudes and behavior." International Journal of Bank Marketing 37, no. 1 (2019): 44–68. http://dx.doi.org/10.1108/ijbm-07-2017-0141.

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Purpose The purpose of this paper is to investigate segmentations by finance-related attitudes and behavior of financial consumers in Switzerland and Vietnam. Design/methodology/approach The authors replicated the questionnaire measuring attitudes toward financial affairs as used in the study of Fünfgeld and Wang (2009). In order to extract factors and identify profiles of financial customers, the authors applied the same techniques including factor analysis and a two-step cluster analysis (Ward and K-means) to both samples. Linear regressions were used to examine the impact of socio-demograph

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26

Bassi, Francesca. "Longitudinal models for dynamic segmentation in financial markets." International Journal of Bank Marketing 35, no. 3 (2017): 431–46. http://dx.doi.org/10.1108/ijbm-05-2016-0068.

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Purpose Dynamic market segmentation is a very important topic in many businesses where it is interesting to gain knowledge on the reference market and on its evolution over time. Various papers in the reference literature are devoted to the topic and different statistical models are proposed. The purpose of this paper is to compare two statistical approaches to model categorical longitudinal data to perform dynamic market segmentation. Design/methodology/approach The latent class Markov model identifies a latent variable whose states represent market segments at an initial point in time, custo

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27

Meyer, Ruth, and Huw Vasey. "Immigration, Social Networks, and the Emergence of Ethnic Segmentation in a Low-Skill Labor Market." Social Science Computer Review 38, no. 4 (2018): 387–404. http://dx.doi.org/10.1177/0894439318815636.

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Postwar migration to “western” countries has gone hand in hand with the development of ethnically segmented labor markets, particularly in low-skill roles where entry requirements are minimal. While numerous theories have been forwarded as to why such situations occur, it has remained difficult to empirically test the relative impact of the many interacting processes that produce segmentation in the labor market. In this article, we investigate the processes of ethnic segmentation in low-skilled labor markets, where referral hiring is the norm, with particular reference to the role of ethnical

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28

Tuma, Michael N., Reinhold Decker, and Sören W. Scholz. "A Survey of the Challenges and Pifalls of Cluster Analysis Application in Market Segmentation." International Journal of Market Research 53, no. 3 (2011): 391–414. http://dx.doi.org/10.2501/ijmr-53-3-391-414.

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Market segmentation is a widely accepted concept in marketing research and planning. Although cluster analysis has been extensively applied to segment markets in the last 50 years, the ways in which the results were obtained have often been reported to be less than satisfactory by both practitioners (Yankelovich & Meer 2006) and academics (Dolnièar 2003). In order to provide guidance to those undertaking market segmentation, this study discusses the critical issues involved when using cluster analysis to segment markets, makes suggestions for best practices and potential improvements, and

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29

Errunza, Vihang R., and Darius P. Miller. "Market Segmentation and the Cost of Capital in International Equity Markets." Journal of Financial and Quantitative Analysis 35, no. 4 (2000): 577. http://dx.doi.org/10.2307/2676256.

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30

McLean, Robert A. "Market Segmentation and the Cost of Capital in International Equity Markets." CFA Digest 31, no. 3 (2001): 27–28. http://dx.doi.org/10.2469/dig.v31.n3.912.

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31

Kara, Ali, and Erdener Kaynak. "Markets of a single customer: exploiting conceptual developments in market segmentation." European Journal of Marketing 31, no. 11/12 (1997): 873–95. http://dx.doi.org/10.1108/03090569710190587.

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32

Apergis, Nicholas, and James E. Payne. "Florida Metropolitan Housing Markets: Examining Club Convergence and Geographical Market Segmentation." Journal of Housing Research 28, no. 2 (2019): 145–63. http://dx.doi.org/10.1080/10527001.2019.1769966.

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33

Jones, Joni L., Robert F. Easley, and Gary J. Koehler. "Market Segmentation Within Consolidated E-Markets: A Generalized Combinatorial Auction Approach." Journal of Management Information Systems 23, no. 1 (2006): 161–82. http://dx.doi.org/10.2753/mis0742-1222230105.

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34

Sehrawat, Neeraj, Amit Kumar, Narander Kumar Nigam, Kirtivardhan Singh, and Khushi Goyal. "Test of capital market integration using Fama-French three-factor model: empirical evidence from India." Investment Management and Financial Innovations 17, no. 2 (2020): 113–27. http://dx.doi.org/10.21511/imfi.17(2).2020.10.

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Integration or segmentation of markets determines whether substantial advantages in risk reduction can be attained through portfolio diversification in foreign securities. In an integrated market, investors face risk from country-specific factors and factors, which are common to all countries, but price only the later, as country-specific risk is diversifiable. The aim of this study is two-fold, firstly, investigating the superiority of the Fama-French three-factor model over Capital Asset Pricing Model (CAPM) and later using the superior model to test for integration of Indian and US equity m

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35

Gráda, Cormac Ó. "Markets and Famines in Pre-Industrial Europe." Journal of Interdisciplinary History 36, no. 2 (2005): 143–66. http://dx.doi.org/10.1162/0022195054741181.

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How markets perform during famines has long been a contentious issue. Recent research tends to associate famine with market segmentation and hoarding. Evidence based on an analysis of the spatial and temporal patterns of food-price movements during four famines in pre-industrial Europe indicates that markets functioned “normally” in times of crisis.

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36

Kano, Masaji, and Yoshiro Tsutsui. "Geographical segmentation in Japanese bank loan markets." Regional Science and Urban Economics 33, no. 2 (2003): 157–74. http://dx.doi.org/10.1016/s0166-0462(02)00009-1.

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37

Tu, Yong. "Segmentation of Australian housing markets: 1989–98." Journal of Property Research 17, no. 4 (2000): 311–27. http://dx.doi.org/10.1080/09599910010001420.

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38

Evans, Martin. "Fragmenting markets: implications for segmentation and targeting." Journal of Consumer Behaviour 2, no. 3 (2003): 210–11. http://dx.doi.org/10.1002/cb.102.

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39

Sharma, Arun, and Douglas M. Lambert. "Segmentation of Markets Based on Customer Service." International Journal of Physical Distribution & Logistics Management 20, no. 7 (1990): 19–27. http://dx.doi.org/10.1108/eum0000000000369.

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40

Bruning, Edward R., Mary L. Kovacic, and Larry E. Oberdick. "Segmentation analysis of domestic airline passenger markets." Journal of the Academy of Marketing Science 13, no. 1-2 (1985): 17–31. http://dx.doi.org/10.1007/bf02729703.

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41

Jeong, Yoonjeong, Seweryn Zielinski, Ji-soon Chang, and Seong-il Kim. "Comparing Motivation-Based and Motivation-Attitude-Based Segmentation of Tourists Visiting Sensitive Destinations." Sustainability 10, no. 10 (2018): 3615. http://dx.doi.org/10.3390/su10103615.

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This study aims to compare motivation-based and motivation-attitude-based segmentation of tourist markets, by identifying the heterogeneity of both solutions. A k-means cluster analysis was conducted to segment markets, using the data collected from 722 respondents, via an onsite survey of visitors to the Kuang Si Waterfall and Konglor Cave in Lao People’s Democratic Republic. Subsequently, socio-demographic and trip-related characteristics among the segments were compared using ANOVA and Chi-square tests. Both motivation-based and motivation-attitude-based segmentation each generated four dis

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42

Lepisto, Lawrence R., and Ken W. McCleary. "The Effect of Multiple Measures of Age In Segmenting Hotel Markets." Hospitality Education and Research Journal 12, no. 2 (1988): 91–98. http://dx.doi.org/10.1177/109634808801200210.

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In the past decade, the hotel industry has found segmentation strategies to be critical to remaining competitive in increasingly fragmented markets. The chronological age of a segment is a commonly used variable in defining market segments. The consumer behavior literature suggests several approaches as alternatives to chronological age. These age measures assess how old a person feels and functions or how old they would like to be. This paper reports on a national study that determines the effectiveness of six age measures on their ability to aid in the segmentation of the markets of seven ty

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43

Karolyi, G. Andrew, and Ying Wu. "A New Partial-Segmentation Approach to Modeling International Stock Returns." Journal of Financial and Quantitative Analysis 53, no. 2 (2018): 507–46. http://dx.doi.org/10.1017/s0022109017001016.

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We propose a new multi-factor model for international stock returns that includes size, value, and momentum factor portfolios and that builds them in a partial-segmentation capital market framework. Accounting for externalities driven by the incomplete accessibility to stocks and stock markets, our model not only captures strong common variation in international stock returns but also achieves low pricing errors and rejection rates relative to pure segmentation and pure integration models. This partial-segmentation approach is evaluated using monthly returns for over 37,000 stocks from 46 deve

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Харионовская, А., and A. Harionovskaya. "Information B2B Markets: Segment Stability and Positioning." Scientific Research and Development. Economics of the Firm 8, no. 3 (2019): 22–27. http://dx.doi.org/10.12737/article_5d7b4d6bde6fe8.20984215.

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The article is devoted to the sustainability of segments of information B2B markets in the context of the functional level of marketing activities: segmentation, selection of target segments, positioning. The features of information B2B markets, such as the propensity to change and the dependence of the consumer behavior of client companies on the consumer behavior of users of information products, are considered. The concept of segment stability is considered - its essence, its place in segmentation, its role in the selection of target segments. On the example of the market of legal reference

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45

Canner, Glenn B., and Stuart A. Gabriel. "Market segmentation and lender specialization in the primary and secondary mortgage markets." Housing Policy Debate 3, no. 2 (1992): 241–329. http://dx.doi.org/10.1080/10511482.1992.9521098.

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46

Yang, Jian. "Market Segmentation and Information Asymmetry in Chinese Stock Markets: A VAR Analysis." Financial Review 38, no. 4 (2003): 591–609. http://dx.doi.org/10.1111/1540-6288.00062.

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Lappeman, James, Kristin Ransome, and Zach Louw. "Not one segment: using global and local BoP characteristics to model country-specific consumer profiles." European Business Review 31, no. 3 (2019): 317–36. http://dx.doi.org/10.1108/ebr-01-2018-0027.

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Purpose This paper aims to show that a generic bottom-of-the-pyramid (BoP) segmentation strategy does not represent a multi-country BoP consumer profile. A series of multinational entry failures has clearly shown that a one-size-fits-all strategy is inappropriate for emerging markets, especially in Africa. Design/methodology/approach The study analysed literature defining and profiling BoP consumers at both a global and local level using South Africa as a case study. Being Africa’s largest economy, South Africa was an ideal subject. The findings were then independently triangulated with seven

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48

Nugraha, Widya Satya, Shang-Ho Yang, and Kiyokazu Ujiie. "The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets." Foods 10, no. 3 (2021): 624. http://dx.doi.org/10.3390/foods10030624.

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In this study, we focus principally on Taiwan’s traditional markets, as food safety issues in those markets have been increasing recently. Thus, this poses pressures and challenges in traditional markets in terms of attracting consumers. This research aims to investigate whether there is consumer demand for more quality improvement from butchers and additional product information in Taiwan’s traditional markets by surveying consumers’ willingness to pay (WTP). This study determines consumers’ preferences for the important attributes and also investigates the different consumer segmentation in

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Dymski, Gary Arthur. "The Theory of Bank Redlining and Discrimination: An Exploration." Review of Black Political Economy 23, no. 3 (1995): 37–74. http://dx.doi.org/10.1007/bf02689991.

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This article addresses a gap in the economic literature on race and credit markets: the theoretical basis of lending discrimination and redlining. It provides a unified model for exploring why discrimination and redlining exist in credit markets. This model is first used to examine three explanations offered by other authors—bigotry, differential risk, and market segmentation. The article then suggests several new explanations of race effects. These emphasize the interlinkage between labor and credit markets; market spillovers due to housing liquidity, refurbishment, and branch location effect

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Cestau, Dario, Burton Hollifield, Dan Li, and Norman Schürhoff. "Municipal Bond Markets." Annual Review of Financial Economics 11, no. 1 (2019): 65–84. http://dx.doi.org/10.1146/annurev-financial-110118-123034.

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The effective functioning of the municipal bond market is crucial for the provision of public services, as it is the largest capital market for state and municipal issuers. Prior research has documented tax, credit, liquidity, and segmentation effects in municipal bonds. Recent regulatory initiatives to improve transparency have made granular trade data available to researchers, rendering the municipal bond market a natural laboratory for the study of financial intermediation, asset pricing in decentralized markets, and local public finance. Trade-by-trade studies have found large trading cost

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