Relevant bibliographies by topics / Maruti Suzuki India Limited

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
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Academic literature on the topic 'Maruti Suzuki India Limited'

Author: Grafiati
Published: 3 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Maruti Suzuki India Limited"

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Kumar, Vinod, and Vivek Gautam. "Maruti Suzuki India Limited: the Celerio." Emerald Emerging Markets Case Studies 5, no. 1 (2015): 1–13. http://dx.doi.org/10.1108/eemcs-03-2014-0058.

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Subject area Marketing, new product launch and innovations. Study level/applicability Postgraduate students. Case overview Maruti Suzuki India Ltd. (MSIL), established in February 1981, formerly known as MarutiUdyog Limited, is a subsidiary of Japanese automobile Manufacturer Suzuki. It has a market share of 37 per cent in passenger car segment in India. Its product portfolio ranges from entry-level Alto to hatchbacks like A-Star, Zen Estilo, etc. to sedans like SX 4 to sports utility vehicles like Grand Vitara. MSIL is always known for delivering value on these lines – low cost of acquisition
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Kumar, Santosh, and Arunaditya Sahay. "Maruti Suzuki India Limited: toward cleaner mobility." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–36. http://dx.doi.org/10.1108/eemcs-01-2022-0015.

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Learning outcomes The case study “Maruti Suzuki – toward cleaner mobility” has been written keeping in view the requirements in the field of strategic management. The key learning objectives are as follows:• Analysis of business environment.• Product development strategy – creating market segment to gain competitive advantage by leveraging available organizational capabilities.• Strategic decision-making – understanding strategic decision-making process in a complex and highly competitive business scenario. Case overview/synopsis Maruti Suzuki, a leader in Indian automotive market with around
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Shankar Pandey, Vishnu. "Optimizing Talent Acquisition Using Machine Learning Algorithms in Maruti Suzuki India Limited." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50167.

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ABSTRACT In today’s competitive business environment, acquiring the right talent efficiently is critical for organizational success. Traditional recruitment methods often rely on subjective judgment, leading to inefficiencies and potential biases. This study aims to optimize the talent acquisition process at Maruti Suzuki India Limited by leveraging machine learning algorithms to enhance decision- making, reduce hiring time, and improve candidate-job fit. The research explores various machine learning techniques, such as logistic regression, decision trees, random forests, and support vector m
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Panchajanyeswari and T. Veeramanju K. "Innovations in the Indian Automobile industry: An industry analysis on Maruti Suzuki India Limited." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 2 (2023): 862–76. https://doi.org/10.5281/zenodo.7502841.

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<strong>Purpose: </strong><em>The Indian automobile industry is adopting new technologies to upscale its business post-pandemic. Information centric technology plays a major role in the industry. Business automation refers to the use of software programs to automate monotonous operations, freeing up personnel for higher-value work. Business process automation, robotic process automation, and AI-powered automation are all included in this. Automobile manufacturers are not just limiting digital technologies to their factories and vehicles. They are trying to automate other aspects, such as deale
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P., Kamalnath. "Liquidity Management: An Empirical Investigation in Maruti Suzuki India Limited (MSIL)." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 10 (2018): 431–33. https://doi.org/10.5281/zenodo.1467226.

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In the paper, an effort made to analyses the liquidity management of Maruti Suzuki India limited (MSIL). Such, an analysis is expecting to show highpoint the strengths and weaknesses about various aspects of its liquidity management.
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Tamilselvi, Ms T. "A Study on Customer Relationship Management at Mariti Suzuki Aie Cars PVT.LTD." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45879.

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1.1 INTRODUCTION This project aims to study the customer relationship management (CRM) practices at Maruti Suzuki AIE Cars Pvt. Ltd., a leading authorized dealership of Maruti Suzuki India Ltd. The project seeks to explore the CRM strategies, tools, and techniques used by the dealership to manage its customer relationships, and evaluate their effectiveness in acquiring, retaining, and delighting customers. The study will also identify areas for improvement and provide recommendations for enhancing CRM practices at the dealership. The project will use a combination of primary and secondary rese
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P., Kamalnath. "Operating Cycle Management: An Empirical Investigation in Maruti Suzuki India Limited (MSIL)." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 11 (2018): 475–77. https://doi.org/10.5281/zenodo.1495103.

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In the paper, an effort made to analyses the operating cycle of Maruti Suzuki India limited (MSIL). Such, an analysis is helpful to understanding of how many days take to inventory outstanding, sales outstanding, payment outstanding and cash conversion cycle.
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M. Yasodha et al.,, M. Yasodha et al ,. "‘A Study on Trend Analysis of Maruti Suzuki India Limited’." International Journal of Economics, Commerce and Research 9, no. 1 (2019): 13–20. http://dx.doi.org/10.24247/ijecrjun20193.

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Vishe,, Nisha Gurunath. "A STUDY ON FINANCIAL ANALYSIS MARUTI SUZUKI INDIA LIMITED COMPANY." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem34352.

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A unique platform that connects people worldwide and at the same time brings truckloads of information on almost anything you can imagine. People make sites to find their lost love and end up connecting millions (heard of Orkut?), brand owners can listen to thousands of customers from around the globe without moving from their chair (seen Twitter?), NGO's run campaigns to motivate people to vote (Jagore.com) ... these are just a few examples of internet's growing reality in today's world.
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A, Jaganathan. "A STUDY ON GROWTH AND DEVELOPMENT OF AUTOMOBILE INDUSTRY IN INDIA." ICTACT Journal on Management Studies 7, no. 2 (2021): 1400–1403. https://doi.org/10.21917/ijms.2021.0199.

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After economic reforms took place in India in 1991, it is only in the mid-1990s, that the automotive industry started opening up. Thus, the mid-1990s are characterized by the entry of global automotive manufacturers through joint ventures in India. Till the 1990s, the automotive industry in India was primarily dominated by Maruti Suzuki, Tata Motors, Hindustan Motors and Premier Padmini in the passenger car segment. Ashok Leyland, Tata Motors and Mahindra &amp; Mahindra dominated the commercial vehicle segment while Bajaj Auto dominated the two-wheeler segment. Eventually multinational automak
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Dissertations / Theses on the topic "Maruti Suzuki India Limited"

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Nicolau, Reis David Emanuel. "A PROBLEMÁTICA DOS PREÇOS DE TRANSFERÊNCIA NOS INTANGÍVEIS – ESTUDO DO CASO MARUTI SUZUKI INDIA LTD." Master's thesis, 2015. http://hdl.handle.net/10400.26/11111.

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As transações de ativos intangíveis de complexa avaliação e que beneficiam de “patent box regimes”, integram desde 2013 uma das mais importantes ações de combate à evasão fiscal por parte da OCDE. Este crescendo e a sua indispensabilidade nas cadeias de valor das multinacionais, justificam a elaboração desta dissertação. A dissertação subordinada ao tema “A problemática dos preços de transferência nos intangíveis – estudo do caso Maruti Suzuki India Ltd.” analisa os intangíveis comerciais e de marketing nos preços de transferência, e coloca a seguinte questão de investigação: “É arbitr
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Books on the topic "Maruti Suzuki India Limited"

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Venkataramani, Raja. Japan enters Indian industry: The Maruti-Suzuki joint venture. Sangam, 1990.

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Venkataramani, Raja. Japan enters Indian industry: The Maruti-Suzuki joint venture. Radiant Publishers, 1990.

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Limited, Maruti Udyog, ed. The Golden Quadrilateral: India's first modern highway network : explored with Maruti Suzuki. Rupani Media, 2016.

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Venkataramani, Raja. Japan Enters Indian Industry: The Maruti-Suzuki Joint Venture. Stosius Inc/Advent Books Division, 1989.

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Parab, Varsha, Ramesh Mahadik, and Diksha Tripathi. Indian Business Case Studies Volume VII. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869432.001.0001.

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Abstract Volume VII of Indian Business Case Studies book is divided into three interesting sections, which is designed to give greater exposure to the reader in the field of human resource, finance, strategic management, operations, etc. This volume comprises case studies of repute industries like Tata Group, Maruti Suzuki Ltd., Nestle, Nokia, and many others. The Case Volume includes business case studies designed and developed based on current business and economic scenarios in India, both based on published data and field search live case Studies. These case studies enable effective adoptio
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Majumdar, Sumit K. Lost Glory. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199641994.001.0001.

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Lost Glory: India’s Capitalism Story describes India’s industrialization experiences. Questions about long-term industry and productivity evolution, and their impact on economic growth, lie at the heart of discourses of capitalism. The book is based on detailed empirical analyses of India’s industrialization over a period of almost seven decades, and a case study of Maruti Suzuki, India’s largest automobile manufacturer. The deeply nuanced depiction of the historical political economy that has affected India’s industrialization is a unique feature. This history will enlighten everyone interest
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Book chapters on the topic "Maruti Suzuki India Limited"

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Becker-Ritterspach, Florian A. A. "The Case of Maruti—Suzuki India." In Hybridization of MNE Subsidiaries. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230233492_5.

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Janaki P. and Mounaarthi K. "Impact of COVID-19 on Capital Structure Towards Maruti Suzuki India Limited." In Advances in Finance, Accounting, and Economics. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5342-1.ch012.

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The purpose of the study is to analyse the change in capital structure of Maruti Suzuki India Limited during the time of COVID-19. The main objective of the study is to analyse the key determinants of capital structure of a company before and during pandemic period. In order to analyse the capital structure of Maruti Suzuki India Limited, the ratio analysis has been used. The ratio includes capital gearing ratio, leverage, debt equity ratio, total investment to long-term liabilities, ratio of fixed assets to funded debt, ratio of current liabilities to proprietors' funds, ratio of reserve to e
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Mathur, SB, Sudhakar Bokephode, and DD Balsaraf. "‘Maruti’s—Lanka’." In Indian Business Case Studies Volume VI. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869425.003.0002.

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Abstract Maruti Suzuki is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. In February 2012, the company sold its 10th million vehicle in India. It is India and Nepal’s leading automobile manufacturer and the market leader in the car segment, in terms of both volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The government of India held an initial public offering of 25% of the company in June 20
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Pachpande, Priti, and Sham Bachhav. "Maruti’s ‘Sanjeevani’." In Indian Business Case Studies Volume IV. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869401.003.0002.

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Abstract Maruti Suzuki, a leader in car production in India, has often faced troubles with agitation of workers. It has two plants, one in Gurgaon and another in Manesar both located in Haryana. The protest by workers at Maruti Manesar plant turned violent on 18 July 2012. Some 300 workers entered the premises, used rods, tools, and anything which they could grab to attack supervisors and managers. They bet them mercilessly and put the premises on fire. About 100 employees were severely injured and one senior HR manager Mr Awanish Kumar Dev was literally crippled and charred to death. The atta
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Thakran, Archana, Randhir Rathore, and Nikunj Sanghi. "Transformative Impacts of Automation and Digitization in the Indian Automotive Sector." In Advances in Finance, Accounting, and Economics. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-8949-2.ch002.

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The chapter explains the dynamics of robotics in automotive corporations in India in the framework of the fourth industrial revolution. It discusses how players such as Maruti Suzuki, Hyundai Motor India, and Mahindra &amp; Mahindra are utilizing robotics, IoT AI, and IoT and upskilling solutions to enhance their production line effectiveness, compound quality, and competitiveness. The present trends indicate that such technologies are already being used in production, logistics, and human capital. It also addresses concerns such as cybersecurity threats, technologies, and environments through
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Sarangal, Ruhi, Ashok Kumar, Devesh Bathla, Prashant Chauhan, Aarti Dangwal, and Mankaj Mehta. "Strategic Alliance Between Toyota and Suzuki." In Cases on the Resurgence of Emerging Businesses. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8488-3.ch014.

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It was in the year 1977 in October that the Toyota Motor Corporation entered India. Toyota entered into a joint venture with the Kirloskar Group, therein establishing Toyota Kirloskar Motor Private Limited. Carving their place in the Indian automobile sector, Toyota has successfully carved its place known for their dependability and durability likewise as it was globally. In India, the cars like Corolla Altis sedan, Innova Crysta premium MPV, and the Fortuner premium SUV are one of the most popular models that run successfully. In addition to being the largest automobile manufacturer in the wo
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Conference papers on the topic "Maruti Suzuki India Limited"

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Singh, Amandeep, Jaspreet Singh, Ankit Jalan, and Narinder Kumar. "Innovative Use of Basic Technologies for a High-Efficiency, Low-Cost Small Displacement Gasoline Engine." In WCX SAE World Congress Experience. SAE International, 2025. https://doi.org/10.4271/2025-01-8392.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;India, with its low per capita income vast population and growing middle class, represents a significant market for low-cost, fuel-efficient automobiles. As the largest two-wheeler market globally, a transition to four-wheelers is underway, further driving the demand for affordable vehicles. This necessitates the design and development of low-priced vehicles equipped with efficient and economical powertrains.&lt;/div&gt;&lt;div class="htmlview paragraph"&gt;Globally, stringent regulations like Corporate Average Fuel Econ
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Dey, Sukanta, Devesh Bajpai, Chandan Kumar, and Felix Regin. "The Aerodynamic Development of the New BREZZA and FRONX." In WCX SAE World Congress Experience. SAE International, 2024. http://dx.doi.org/10.4271/2024-01-2535.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;MSIL (Maruti Suzuki India Limited), India’s leading carmaker, has various SUVs (Sports Utility Vehicle) in its model lineup. Traditionally, SUVs are considered to have a bold on-road presence and this bold design language often deteriorates aerodynamic drag performance. Over the years, the demand for this segment has significantly grown, whereas the CAFE (Corporate Average Fuel Economy) norms have become more stringent. To cater this growing market demand, MSIL planned for two new SUVs: (1) New BREZZA - A bolder design w
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Sharma, Rashmi. "A Study of Social Media Monitoring in Maruti Suzuki India Ltd." In Annual International Conference on Human Resource Management and Professional Development for the Digital Age. Global Science & Technology Forum (GSTF), 2014. http://dx.doi.org/10.5176/2251-2349_hrmpd14.21.

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Samaddar, Soumik, Anuroopa Varsha, Charu Garg, Abhishek Galgali, and Renjith P R. "Front-Loading: Virtual Validation and Calibration on LABCAR." In Symposium on International Automotive Technology. SAE International, 2024. http://dx.doi.org/10.4271/2024-26-0247.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;The advent of BS6 coupled with RDE emission norms has increased the development efforts and costs due to the shear amount of testing and validation on real engines and vehicles which are necessitated by these stringent norms.&lt;/div&gt;&lt;div class="htmlview paragraph"&gt;Front-loading of tasks by moving actual vehicle and engine tasks on to virtual setup, will reduce the development efforts and costs significantly. This front-loading of tasks on to a LABCAR would need real time and highly accurate plant models, tools
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Suryavanshi, Shweta S., Pravin M. Ghanegaonkar, and Ramesh K. Kawade. "Insights into Retrofitting Internal Combustion Engine Vehicles to Battery Electric Vehicles for Eco-friendly Vehicle Technology." In Automotive Technical Papers. SAE International, 2025. https://doi.org/10.4271/2025-01-5009.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;The global environmental pollution issue and global warming caused by internal combustion engines (ICE) have prompted automotive manufacturers to pioneer the development of emission-free or pure electric vehicles. The Indian government declared that all ICE cars will be replaced by electric vehicles by 2030. Thus, after 2030, ICE vehicle scrapping will be prevented by retrofitting. Transforming traditional cars into electric vehicles in Indian markets reduces emissions and enhances sustainability. This work aims to trans
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Reports on the topic "Maruti Suzuki India Limited"

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Wong, Ka Ying, Sakshi Pandey, Veronica Ern Hui Wee, and KE Seetha Ram. Planning and Capacity Building for High-Speed Rail Development in India: Five Key Lessons. Asian Development Bank Institute, 2023. http://dx.doi.org/10.56506/pgrm7468.

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India’s urbanization rate has increased from 26% in 1991 to 35% in 2021, and it is expected to reach 41% by 2030 (World Bank 2022). In response to this, as the backbone of its growing economy, the country’s infrastructure development, particularly transportation development, has been heavily emphasized. The railway sector will see an investment of $715.41 billion by 2030. Along with a series of supporting government policies, an opportunity to expand the high-speed rail (HSR) network has been presented in India. From the viewpoint of the government, HSR is an effective tool to address the surg
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