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Journal articles on the topic 'Maruti Suzuki India Limited'

Author: Grafiati

Published: 3 June 2025

Last updated: 1 August 2025

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1

Kumar, Vinod, and Vivek Gautam. "Maruti Suzuki India Limited: the Celerio." Emerald Emerging Markets Case Studies 5, no. 1 (2015): 1–13. http://dx.doi.org/10.1108/eemcs-03-2014-0058.

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Subject area Marketing, new product launch and innovations. Study level/applicability Postgraduate students. Case overview Maruti Suzuki India Ltd. (MSIL), established in February 1981, formerly known as MarutiUdyog Limited, is a subsidiary of Japanese automobile Manufacturer Suzuki. It has a market share of 37 per cent in passenger car segment in India. Its product portfolio ranges from entry-level Alto to hatchbacks like A-Star, Zen Estilo, etc. to sedans like SX 4 to sports utility vehicles like Grand Vitara. MSIL is always known for delivering value on these lines – low cost of acquisition

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Kumar, Santosh, and Arunaditya Sahay. "Maruti Suzuki India Limited: toward cleaner mobility." Emerald Emerging Markets Case Studies 12, no. 2 (2022): 1–36. http://dx.doi.org/10.1108/eemcs-01-2022-0015.

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Learning outcomes The case study “Maruti Suzuki – toward cleaner mobility” has been written keeping in view the requirements in the field of strategic management. The key learning objectives are as follows:• Analysis of business environment.• Product development strategy – creating market segment to gain competitive advantage by leveraging available organizational capabilities.• Strategic decision-making – understanding strategic decision-making process in a complex and highly competitive business scenario. Case overview/synopsis Maruti Suzuki, a leader in Indian automotive market with around

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Shankar Pandey, Vishnu. "Optimizing Talent Acquisition Using Machine Learning Algorithms in Maruti Suzuki India Limited." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50167.

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ABSTRACT In today’s competitive business environment, acquiring the right talent efficiently is critical for organizational success. Traditional recruitment methods often rely on subjective judgment, leading to inefficiencies and potential biases. This study aims to optimize the talent acquisition process at Maruti Suzuki India Limited by leveraging machine learning algorithms to enhance decision- making, reduce hiring time, and improve candidate-job fit. The research explores various machine learning techniques, such as logistic regression, decision trees, random forests, and support vector m

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Panchajanyeswari and T. Veeramanju K. "Innovations in the Indian Automobile industry: An industry analysis on Maruti Suzuki India Limited." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 2 (2023): 862–76. https://doi.org/10.5281/zenodo.7502841.

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<strong>Purpose: </strong><em>The Indian automobile industry is adopting new technologies to upscale its business post-pandemic. Information centric technology plays a major role in the industry. Business automation refers to the use of software programs to automate monotonous operations, freeing up personnel for higher-value work. Business process automation, robotic process automation, and AI-powered automation are all included in this. Automobile manufacturers are not just limiting digital technologies to their factories and vehicles. They are trying to automate other aspects, such as deale

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P., Kamalnath. "Liquidity Management: An Empirical Investigation in Maruti Suzuki India Limited (MSIL)." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 10 (2018): 431–33. https://doi.org/10.5281/zenodo.1467226.

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In the paper, an effort made to analyses the liquidity management of Maruti Suzuki India limited (MSIL). Such, an analysis is expecting to show highpoint the strengths and weaknesses about various aspects of its liquidity management.

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Tamilselvi, Ms T. "A Study on Customer Relationship Management at Mariti Suzuki Aie Cars PVT.LTD." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45879.

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1.1 INTRODUCTION This project aims to study the customer relationship management (CRM) practices at Maruti Suzuki AIE Cars Pvt. Ltd., a leading authorized dealership of Maruti Suzuki India Ltd. The project seeks to explore the CRM strategies, tools, and techniques used by the dealership to manage its customer relationships, and evaluate their effectiveness in acquiring, retaining, and delighting customers. The study will also identify areas for improvement and provide recommendations for enhancing CRM practices at the dealership. The project will use a combination of primary and secondary rese

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P., Kamalnath. "Operating Cycle Management: An Empirical Investigation in Maruti Suzuki India Limited (MSIL)." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 11 (2018): 475–77. https://doi.org/10.5281/zenodo.1495103.

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In the paper, an effort made to analyses the operating cycle of Maruti Suzuki India limited (MSIL). Such, an analysis is helpful to understanding of how many days take to inventory outstanding, sales outstanding, payment outstanding and cash conversion cycle.

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M. Yasodha et al.,, M. Yasodha et al ,. "‘A Study on Trend Analysis of Maruti Suzuki India Limited’." International Journal of Economics, Commerce and Research 9, no. 1 (2019): 13–20. http://dx.doi.org/10.24247/ijecrjun20193.

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Vishe,, Nisha Gurunath. "A STUDY ON FINANCIAL ANALYSIS MARUTI SUZUKI INDIA LIMITED COMPANY." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem34352.

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A unique platform that connects people worldwide and at the same time brings truckloads of information on almost anything you can imagine. People make sites to find their lost love and end up connecting millions (heard of Orkut?), brand owners can listen to thousands of customers from around the globe without moving from their chair (seen Twitter?), NGO's run campaigns to motivate people to vote (Jagore.com) ... these are just a few examples of internet's growing reality in today's world.

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A, Jaganathan. "A STUDY ON GROWTH AND DEVELOPMENT OF AUTOMOBILE INDUSTRY IN INDIA." ICTACT Journal on Management Studies 7, no. 2 (2021): 1400–1403. https://doi.org/10.21917/ijms.2021.0199.

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After economic reforms took place in India in 1991, it is only in the mid-1990s, that the automotive industry started opening up. Thus, the mid-1990s are characterized by the entry of global automotive manufacturers through joint ventures in India. Till the 1990s, the automotive industry in India was primarily dominated by Maruti Suzuki, Tata Motors, Hindustan Motors and Premier Padmini in the passenger car segment. Ashok Leyland, Tata Motors and Mahindra & Mahindra dominated the commercial vehicle segment while Bajaj Auto dominated the two-wheeler segment. Eventually multinational automak

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Ch. Anand and Dr. K. Pushpalatha. "A STUDY ON CASH FLOW STATEMENT OF MARUTI SUZUKI." International Journal of Engineering Research and Science & Technology 21, no. 2 (2025): 2544–52. https://doi.org/10.62643/ijerst.2025.v21.i2.pp2544-2552.

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This study aims to analyze the cash flow statement of Maruti Suzuki India Limited to evaluate its liquidity, operational efficiency, and financial flexibility over a specific period. The cash flow statement, one of the key financial statements, provides insights into the company’s cash inflows and outflows categorized under operating, investing, and financing activities. By examining the cash flow trends, the study helps stakeholders understand how effectively Maruti Suzuki manages its cash resources to sustain operations, invest in growth, and meet financial obligations. The research is condu

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Purkayastha, Debapratim. "Labor Unrest at Maruti Suzuki India Limited (for Dark Side Case Competition)." Academy of Management Proceedings 2013, no. 1 (2013): 18029. http://dx.doi.org/10.5465/ambpp.2013.18029abstract.

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Nagar, Komal. "Can Maruti Suzuki’s wagonr steer through the repositioning drive?" Emerald Emerging Markets Case Studies 11, no. 4 (2021): 1–26. http://dx.doi.org/10.1108/eemcs-03-2020-0068.

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Case overview Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of overall decline in sales in the automobile industry. With a market share of more than 53%, MSIL is the market leader in passenger vehicle segment in India, yet it is facing difficulties in driving up sales. The company’s portfolio comprises entry-hatch, mid-hatch, premium-hatch, sedan, SUV/MUV, crossover and van. The case dilemma involves the decision that MSIL’s management should take for the repositionin

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Jha, H. M., Ashish K. Srivastava, P. V. Bokad, L. B. Deshmukh, and S. M. Mishra. "Countering Disruptive Innovation Strategy in Indian Passenger Car Industry: A Case of Maruti Suzuki India Limited." South Asian Journal of Business and Management Cases 3, no. 2 (2014): 119–28. http://dx.doi.org/10.1177/2277977914548343.

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Origin of Indian passenger car industry dates back to the year 1928. First 55 years saw negligible to slow growth in this industry till Maruti Udyog Ltd, later named as Maruti Suzuki India Ltd (MSIL), was incorporated in 1983. The MSIL, through its wide range of cars across different segments spread over 15 brands and over 150 variants, became the leader of the Indian car market during the next two-and-a-half decades. Suddenly, the MSIL showed a significant fall from over half of its share (53.13 per cent) of Indian car market to a market share of 44.9 per cent in the fiscal year 2010–2011, de

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Dr., S. Devaki, and Chitra C. "A COMPARATIVE ANALYSIS ON FINANCIAL PERFORMANCE OF INDIAN AUTOMOBILE COMPANIES WITH REFERENCE TO MAHINDRA AND MAHINDRA LIMITED AND MARUTI SUZUKI INDIA LIMITED." International Journal of Interdisciplinary Research in Arts and Humanities 3, no. 1 (2018): 216–19. https://doi.org/10.5281/zenodo.1218344.

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The automobile industry is an important part of the manufacturing sector and considered to be an indicator of economic development of any country. The present study aims to measure the short term and long term solvency, working capital requirements and profitability of Mahindra and Mahindra Limited and Maruti Suzuki India Limited by applying ratios and statistical tools like Mean, Standard Deviation, Co-efficient of Variation, CAGR and test of hypothesis- t test. A comparative analysis of the results has been made. The study has been undertaken for the period of ten years from 2006-07 to 2015-

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Dr. Sudip Chakraborty and Shilpi Kumari. "A Comparative Study on Working Capital Management of Tata Motors Limited and Maruti Suzuki India Limited." International Journal of Engineering and Management Research 11, no. 5 (2021): 80–89. http://dx.doi.org/10.31033/ijemr.11.5.10.

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The automobile industry in India is one of the speedily growing industry. Working Capital Management is important in this industry due to increasing demand and huge investment in this sector requires proper management. Working Capital Management perform a vital role in the success and failure of a business due to its effect on the performance and liquidity. Thereby this study has been undertaken to Comparative analyse working capital management of Tata Motors Limited and Maruti Suzuki India Limited for the period of seven years from 2013-14 to 2019-20. In this study three objectives are set fo

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Chawla, Ginni, Tripti Singh, Sonal Agarwal, and Rupali Singh. "Resolving an Inevitable Crisis: Whose Stake Is It?" Global Business Review 19, no. 4 (2018): 1090–109. http://dx.doi.org/10.1177/0972150918773006.

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Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation, Japan, was doing very well in its early 2000s, having neared the pinnacle of success until 2011, when a major crisis supervened, resulting in a stark decline in the production and the profits of the company. The thematic review provides a general overview of the industrial relations scenario in India and describes the events that forced company into such a precarious situation. The time-series case analysis method with a holistic design approach has been adopted, and key events have been chronologically presented. Hypotheti

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Mushtaq, Babar, and S. A. Atif Salar. "A Study on Impact of Sales on Financial Performance of Maruti Suzuki India Limited." Al-Barkaat Journal of Finance & Management 6, no. 2 (2014): 51. http://dx.doi.org/10.5958/2229-4503.2014.00006.x.

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Nowak, Jörg. "Strikes and Labor Unrest in the Automobile Industry in India: The Case of Maruti Suzuki India Limited." WorkingUSA 19, no. 3 (2016): 419–36. http://dx.doi.org/10.1111/wusa.12250.

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Sailesh, V., and S. Emalda Rani. "FINANCIAL REPORTS ANALYSIS OF MARUTI SUZUKI INDIA LTD THROUGH MEANS OF RATIOS." International Journal of Advanced Research 13, no. 06 (2025): 1294–99. https://doi.org/10.21474/ijar01/21193.

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Investment avenues play a critical role in developing the wealth of an individual as well as an organization, such investments must be thoroughly researched to attain the required future value of money. Financial analysis of companies are done with financial tools such as ratios thus giving us a numerical value interpreting the position of the company and declare it as a worthy investment option for investors and helps the management to find out where they lack so that they could work for betterment of the same. Ratio analysis are done with the financial statements disclosed by Maruti Suzuki I

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M, Vivek Prabu, and Dharani K S. "Sequel outcome of automobile sector on account of covid – 19 through technical analysis." Kongunadu Research Journal 8, no. 2 (2021): 39–43. http://dx.doi.org/10.26524/krj.2021.17.

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The COVID – 19 pandemic has deteriorated multiple facets of the stable functioning of economies of most countries. Social restrictions associated with the immediate response to the pandemic has curtailed dynamic functioning of many industries that buttress the economic development of countries. Performance of automotive industries was expected to nosedive following the travel restrictions. One of the major sources of profit for the automotive industries in India is their consumer base in countries like U. K, Germany, and China etc. Severity of the pandemic in these countries entailed trade reg

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Saha, Amitava, and Dr Kushal De. "The Impact of Advertisement on Financial Performance: A Case Study." Saudi Journal of Business and Management Studies 7, no. 2 (2022): 65–69. http://dx.doi.org/10.36348/sjbms.2022.v07i02.003.

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The impact of advertisement on financial performance of a company is manifold and it plays as a leverage to increase net sales which have created positive effect on profit. The present study tries to examine how advertisement expenditure affects the variables like net sales of the product, retained earnings, earnings per share and profit after tax by a representative study on Maruti Suzuki India Limited from 2009-10 to 2019-20. It is seen that all the variables have a positive correlation with advertisement which implies that cost of advertisement have a causal relationship with the variables.

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Ramya, Dr A., and Dr S. Kavitha. "A Study on Financial Analysis of Maruthi Suzuki India Limited Company." IOSR Journal of Business and Management 19, no. 07 (2017): 93–101. http://dx.doi.org/10.9790/487x-19070293101.

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A. Jaganathan, A. Jaganathan. "A Study the Buyer Behaviour Towards Small Cars Produced by Maruti Suzuki India Limited in the Nilgiris District of Tamil Nadu." International Journal of Human Resource Management and Research 8, no. 6 (2018): 79–88. http://dx.doi.org/10.24247/ijhrmrdec20188.

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Raghu. G. Anand, Raghu G. Anand. "A Study on the Financial Performance using Comparative Analysis and Ratio Analysis as a Tool with Reference to Maruti Suzuki India Limited." International Journal of Accounting and Financial Management Research 7, no. 4 (2017): 1–8. http://dx.doi.org/10.24247/ijafmroct20171.

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Khandelwal, Kanika Aggarwal, and Nishtha Mohendra. "Espoused Organizational Values, Vision, and Corporate Social Responsibility: Does it Matter to Organizational Members?" Vikalpa: The Journal for Decision Makers 35, no. 3 (2010): 19–36. http://dx.doi.org/10.1177/0256090920100302.

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Organizational values are beliefs held by organizational members regarding the means and ends that organizations �ought to� identify in the running of the enterprise. The most basic level of commonality that provides a common identity and shared sense of purpose is reflected in the company's vision. Research suggests that when employees share organizational values, they feel more loyal, committed, identify more strongly with the organization, and are more likely to stay. Espoused values that are expressed on behalf of the organization or attributed to an organization by its senior managers in

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Thakur, Chandan Kumar. "Customer Satisfaction Towards Maruti Suzuki Car in Gorakhpur City." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 03 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem29826.

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The vehicle industry in India rose to become the fourth biggest globally. Maruti Suzuki is one of the few automakers with extensive knowledge of the Indian market. As of December 2023, it has a 36.50 percent market share, making it the biggest automotive maker. Customer decision-making is a complicated process. Choosing the goods or services to purchase requires a number of steps. The researcher has tried to find out which Maruti Suzuki vehicle brand the customers prefer and to examine consumer satisfaction in study area. This research covers the ways for raising consumer awareness of Maruti S

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Satia, J. K., and P. S. Thomas. "Maruti Udyog Limited." Vikalpa: The Journal for Decision Makers 14, no. 3 (1989): 57–68. http://dx.doi.org/10.1177/0256090919890307.

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Maruti Udyog Ltd. (MUL) was set up in 1980 by the government to produce automobiles. By collaborating with Suzuki Motor Company in 1982, it was hoped that the famed Japanese style of management would catalyze the small and backward car industry and some of the others to which it was linked. Maruti got off to an excellent start by public sector standards. However, by 1985, fiscal, balance of payments, and technology transfer problems began to surface. With current order books winding down by 1990, questions arise as to MUL's mission, its product-market strategies, its pricing policy, and the va

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Ramanuj, Jaydeep, and Salina Memon. "LIQUIDITY AND PROFITABILITY ANALYSIS OF THE SELECTED AUTOMOBILE COMPANIES OF INDIA." VIDYA - A JOURNAL OF GUJARAT UNIVERSITY 2, no. 2 (2023): 209–14. http://dx.doi.org/10.47413/vidya.v2i2.256.

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Liquidity and profitability ratios are very vital indicators of the company’s performance for the short- and long-term view. Continuing profit help for the future growth of the company and liquidity proves the smooth running of the business on a short-term basis. In this study selected Automobile companies of India are used for the analysis. The purpose of the study is to find out the liquidity and profitability performance of companies. And to check relationship between liquidity and profitability of selected companies. For the purpose of the study three companies are selected from the Automo

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Jha, Gaurabh, and Nivedita Pandey. "A Study on the Level of Customer Satisfaction Towards the Services of Maruti Suzuki." International Journal of Multidisciplinary Research in Science, Engineering and Technology 7, no. 05 (2024): 10208–14. http://dx.doi.org/10.15680/ijmrset.2024.0705101.

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The study investigates customer satisfaction levels regarding Maruti Suzuki services. It employs a mixed-methods approach, combining surveys and interviews to gather comprehensive insights. The research sample includes Maruti Suzuki customers across diverse demographics, ensuring a representative perspective. The study aims to identify key factors influencing customer satisfaction, such as service quality, accessibility, and after-sales support. Statistical analysis and thematic coding of qualitative data enable a nuanced understanding of customer perceptions and preferences. The findings cont

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Rath, Badal B. "Maruti Ertiga launch in India by new category creation." Emerald Emerging Markets Case Studies 3, no. 6 (2013): 1–8. http://dx.doi.org/10.1108/eemcs-08-2012-0147.

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Subject area Marketing. Sub subjects: customer segmentation, targeting, positioning and new product launch strategies. Study level/applicability This case can be taught at degree and master level management programmes including distance education mode in business schools having marketing management as one of the subjects. Case overview Maruti Suzuki a leading global Japanese car manufacturer recently launched a new multi utility passenger car with the brand name Ertiga. Ertiga was launched by Maruti Suzuki as life utility vehicle (LUV) using lifestyle categorization instead of using car catego

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Harshan, Akshay K. "How Tata Punch Became the Best-Selling Car of CY 2024 in India- A Comparative Analysis." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42967.

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The Indian automotive market has undergone a significant transformation in recent years, influenced by changing consumer preferences, increasing demand for compact SUVs, and a heightened emphasis on safety and features. In the calendar year 2024, Tata Punch became the best-selling car in India by surpassing long-time market leaders like Maruti Suzuki and Hyundai. This article explores the key factors behind Tata Punch’s success, presents a comparative assessment with its competitors, and analyzes industry trends. The study incorporates extensive market data,customer feedback, and supplemented

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Rathod, Kishankumar M., and Abhishek D. Pandya. "An Analytical Study of Liquidity and Assets Management Ratio of Selected Automobile Company in India." Journal of Social Commerce 1, no. 1 (2022): 13–20. http://dx.doi.org/10.56209/jommerce.v1i1.5.

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The primary objective of this research is to assess the liquidity and asset management positions of selected vehicle manufacturers and to give recommendations for improving their liquidity and asset management positions. The current research spans five years, from 2015-2016 to 2019-2020. Three organizations were chosen for this research, and five ratios were calculated: the current ratio, the liquidity ratio, the working capital turnover ratio, the total asset turnover ratio, and the fixed asset turnover ratio. ANOVA was employed to test the hypothesis. The research's principal results reveal

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Rathod, Kishankumar M., and Abhishek D. Pandya. "An Analytical Study of Liquidity and Assets Management Ratio of Selected Automobile Company in India." Journal of Social Commerce 1, no. 1 (2022): 13–20. http://dx.doi.org/10.56209/jsc.v1i1.5.

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The primary objective of this research is to assess the liquidity and asset management positions of selected vehicle manufacturers and to give recommendations for improving their liquidity and asset management positions. The current research spans five years, from 2015-2016 to 2019-2020. Three organizations were chosen for this research, and five ratios were calculated: the current ratio, the liquidity ratio, the working capital turnover ratio, the total asset turnover ratio, and the fixed asset turnover ratio. ANOVA was employed to test the hypothesis. The research's principal results reveal

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N.K. Gupta and Shilki Bhatia. "A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies." Think India 18, no. 2 (2015): 01–09. http://dx.doi.org/10.26643/think-india.v18i2.7795.

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In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Glo

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Shukla, Hitesh, and Viral Chotai. "Turn Around and T through Leadership: A Case of Maruti Suzuki India." FIIB Business Review 6, no. 2 (2017): 19. http://dx.doi.org/10.29368/fiib.6.2.2017.19-24.

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Shukla, Hitesh, and Viral Chotai. "Turn Around and Transformation through Leadership: A Case of Maruti Suzuki India." FIIB Business Review 6, no. 2 (2017): 19–24. http://dx.doi.org/10.1177/2455265820170203.

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Madhavedi, Sudhakar, Wong Chee Hoo, Ng Chee Pung, and Anugu Anil Reddy. "Risk and return analysis of selected stocks in the Indian automobile industry on the national stock exchange." Edelweiss Applied Science and Technology 8, no. 6 (2024): 7063–138. https://doi.org/10.55214/25768484.v8i6.3528.

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The Indian automobile industry has experienced substantial growth, driven by rising domestic demand, urbanization, and technological advancements, positioning India as a significant global manufacturing hub. The industry has also embraced the shift towards electric vehicles (EVs), particularly in the two-wheeler and three-wheeler segments, spurred by government initiatives like the Faster Adoption of Manufacturing of Electric Vehicles in India (FAME) and the Production Linked Incentive (PLI) schemes. This study explores the risk-return dynamics of selected publicly listed Indian automobile com

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Yadav, Veena, and Tina Bansal. "Financial Performance Analysis of Electronic Vehicles in Maruti Suzuki India Ltd and Honda Cars India Ltd." Journal of Advances and Scholarly Researches in Allied Education 22, no. 2 (2025): 7–21. https://doi.org/10.29070/0s6z6b64.

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It is crucial to assess the financial performance of a company since finances are considered the lifeline of any company. The objectives of the study to analyses and compare the financial performance of Electric Vehicles (EVs) in Maruti Suzuki India Ltd and Honda Cars India Ltd. The importance of financial performance analysis to a company's success is the main topic of this research. One purpose of financial statement analysis is to find correlations and trends in the data. An organization's financial statements must be understood by both its internal management and those outside the company

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Simran Bhupender Singh, Sikh. "Cash Flow Statements: A Comparative Analysis between TATA Motors Ltd and Maruti Suzuki India Ltd." International Journal of Science and Research (IJSR) 10, no. 10 (2021): 290–94. https://doi.org/10.21275/sr211007115444.

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Narayanamurthy, Gopalakrishnan, Pradeep Kumar Hota, Surya Prakash Pati, and Manoranjan Dhal. "Maruti Manesar lockout: the flip side of people management." Emerald Emerging Markets Case Studies 5, no. 2 (2015): 1–14. http://dx.doi.org/10.1108/eemcs-02-2014-0042.

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Subject area Human Resource Management (HRM), Industrial Relations, Labor Law (Indian business context), Organizational Behavior, Trade Union and Employer-Employee Relationship. Study level/applicability Academic students (MBA and BBA), management trainees, HR managers and top management of organizations interested in understanding the importance HRM practices. Case overview This case describes an Industrial Relations situation in an automobile company in India. It begins with the mention of Maruti Suzuki India Limited's (MSIL) brush with an unprecedented labor violence that rocked its Manesar

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Guru, Dr Shivani. "Application of Queuing Theory in Automobile Service Centres: A Case Study of Maruti Suzuki, Baloda Bazar." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem03998.

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Abstract: This research explores the application of queuing theory to optimize service operations in automobile service centres, using the Maruti Suzuki service centre in Balodabazar as a case study. With rising customer demand and limited service infrastructure, managing wait times and resource allocation is increasingly critical. This study applies the M/M/c/∞/FCFS queuing model to assess operational performance, analyze wait times, and evaluate the effect of server count on system efficiency. The results reveal that while increasing servers initially reduces waiting times, excessive server

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Gregory, Paul, and Krishna Kanna V. "Role of Sales Consultants in Car Showrooms being the backbone of the Car Industry in India." International Journal of Advance Research and Innovation 6, no. 2 (2018): 53–59. http://dx.doi.org/10.51976/ijari.621809.

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Selling a car in the Indian market is not a piece of cake. Every customer is unique and their expectations are unique, such that it is the duty of the seller to convince every customer, such that they would achieve satisfaction at both ends. India is a market of many brands, right from the middle-class people’s favorite Maruti Suzuki to luxury vehicles such as Audi, BMW and many more. Selling a car is not just with the technical part, satisfying the customer not just with the aspects of vehicle, it is also with the behavior of the seller and his approach towards the customers. In this article,

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Levey, Marc M. "The High Court in India Relies on OECD Approach for Marketing Intangibles in the Maruti Suzuki Case." Intertax 38, Issue 12 (2010): 672–80. http://dx.doi.org/10.54648/taxi2010071.

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The ‘Maruti’ Suzuki India Ltd v. Additional Commissioner of Income Tax Transfer Pricing Officer of New Delhi decision is a novel Indian judicial decision that attempts to address the concept of marketing intangibles. While following the US decision in DHL Corp. et al. v. Comm’r, which also addressed marketing intangibles, the High Court of Delhi’s decision is fraught with inconsistencies and impracticality notwithstanding its credible view of the marketing intangible concept. While the Indian Supreme Court has set aside this decision and the TPO will examine the matter in accordance with exist

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Rakesh, Kumar, Ayushman, and Agarwal Rishika. "Impact of Financial Variables on Share Price of Selected Indian Automobile Companies." International Journal of Management and Humanities (IJMH) 4, no. 6 (2020): 146–49. https://doi.org/10.35940/ijmh.F0648.024620.

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This study has been conducted to analyze and compare the impact of financial variables on share price of Indian automobile companies. Companies have been selected on the basis of market capitalization. Secondary data has been considered for this study. Secondary data has been collected from annual reports of companies for the financial years 2013-14 to 2017-18 and share prices from the website of Bombay Stock Exchange. Impact has been examined with the help of correlation and regression. Findings of this study shows that Maruti Suzuki India Ltd. share price has been affected by the financial v

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Tarang P., Suzan Mansuri, and Jignesh Vidani. "Study the fluctuation of share prices of Maruti-Suzuki and Tata Motors during Indian festival season." PRAYUKTI Journal of Management Applications 04, no. 01 (2024): 33–38. http://dx.doi.org/10.52814/pjma.2024.4105.

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This study investigates the impact of the Indian festival season on the stock prices of Maruti Suzuki and Tata Motors, the leading automobile manufacturers in India. Analysing historical data from the Bombay Stock Exchange over five years, the research employs statistical methods to identify patterns and trends in their share price movements during this period. The findings reveal a statistically significant positive relationship between the festive season and the share prices of both companies, driven by increased consumer demand and positive market sentiment. However, the magnitude of the in

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Adhikari, Atanu, and Srabanti Mukherjee. "The New Amby: The Second Debut." Asian Case Research Journal 23, no. 01 (2019): 39–63. http://dx.doi.org/10.1142/s0218927519500020.

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Ambassador, a product by Hindustan Motors previously deemed the “King of Indian Roads” has lost its clout with the emergence of the New Economic Policy in India (1991) because of resistance to change and lack of marketing orientation. Not only did the new corporate entrants appear as threats to them, but the consumers’ changing demographics, needs, and preferences also went against the company. Therefore, Ambassador, the elegant Indian mystic, was pushed to the taxi segment. But the taxi segment was gradually populated by competitors such as Maruti Suzuki or Tata Indica. The Ambassador brand h

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GRACE, P. CASSANDRA. "A Study on Capital Structure Analysis of Selected Companies in The Automobile Industry." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem46014.

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ABSTRACT Capital structure decisions play a vital role in shaping a company's financial stability and long-term growth. This article presents a detailed study on the capital structure patterns of selected companies within the Indian automobile industry, focusing on firms such as Ashok Leyland, Hyundai, Tata Motors, TVS Motors, Mahindra & Mahindra Ltd, and Maruti Suzuki India Ltd. The study relies on secondary data collected from published annual reports and financial statements over the past five years. Through the use of key financial ratios and statistical tools like the mean, standard d

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Yadav, Sachita. "RELATIONSHIP BETWEEN LIQUIDITY, PROFITABILITY, FINANCIAL LEVERAGE AND DIVIDEND POLICY: WITH SPECIAL REFERENCE TO AUTOMOBILE SECTOR IN INDIA." INDIAN JOURNAL OF APPLIED ECONOMICS AND BUSINESS 4, no. 2 (2022): 217–28. http://dx.doi.org/10.47509/ijaeb.2022.v04i02.05.

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This research is going to investigate the relationship between financial ratios and dividend policy of the automotive companies in India during the period 2010 to 2021. The Correlation, Regression, and Granger Causality Test has been used to identified the relationship between the dividend policy, liquidity, profitability and financial leverage of the Automotive Sector in India. The result of the empirical analysis showed that company like Maruti Suzuki has a high and stable dividend policy among all other automotive companies the current ratio and debt equity ratio are significantly negativel

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Kamat, Swati, and Swati Sen. "ACCELERATING MARKET DYNAMICS: THE IMPACT OF GST ON STOCK PRICES AND PROFITABILITY OF LEADING AUTOMOBILE COMPANIES." International Journal of Management, Public Policy and Research 3, no. 4 (2024): 26–33. http://dx.doi.org/10.55829/ijmpr.v3i4.243.

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In India, GST introduced in July 2017 was a major event for the Economy. It subsequently impacted all the business sectors and companies operating within the economy. In such cases, it is important to gauge the impact of this new taxation system to analyze the outcome. This research explores the effect of GST on the net profits and stock prices of Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Honda, Ashok Leyland, Bajaj Auto, TVS Motors, Toyota, Hero Motor Corp, and Ford Motors. For this purpose, pre-GST and post-GST analysis was conducted through a paired t-test using SPSS for 2 variab

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