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Relevant bibliographies by topics / Mass audience

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Academic literature on the topic 'Mass audience'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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Journal articles on the topic "Mass audience"

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Siudikienė, Daiva. "Auditorijos sampratos paradigmų kaita." Informacijos mokslai 61 (January 1, 2012): 93–112. http://dx.doi.org/10.15388/im.2012.0.1068.

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Evoliucionuojant medijoms požiūriai į auditorijas nuolat kito. Auditorijos kaip kolektyvinės medijų pranešimų gavėjos savo esme yra itin dinamiškos ir kintančios struktūros. Kiekviena naujai atsirandanti medija darė įtaką auditorijų kaitos procesams ir skatino mokslininkus iš naujo įvertinti auditorijas formuojančius veiksnius bei persvarstyti jų sampratos aktualumą.Straipsnyje nagrinėjama, kaip kito auditorijų samprata per visą studijų laikotarpį, ir klausiama, kokios auditorijos koncepcijos gyvuoja šiandien, kai iškyla medijų auditorijos, veikiančios daugiakanalėje daugialypės terpės erdvėje

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Pramesthi, Jasmine Alya, Inke Nur Dewanti, Haris Muhammad, and Adrian Pratama Afrianto. "Conceptual Study of The Phenomenon of Celebrity Private Life in The Perspective of Media Audiences." COMMUSTY Journal of Communication Studies and Society 3, no. 1 (2024): 28–37. http://dx.doi.org/10.38043/commusty.v3i1.5040.

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Audiences in the media are viewed through two perspectives, namely passive audiences, and active audiences. Through the following conceptual paper, the author reviews the two perspectives of the media audience with the personal life cases of celebrity couples who are consumed by the media and the activeness of the audience in responding to the formation of fandom of the couple. the active one. The media audience is considered a commodity that is carried out by the media for news or TV programs regarding the pair Lesti Kejora and Rizky Billar. The audience in this phenomenon also contributes to

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Hutton, Alison, Steve Brown, and Naomi Verdonk. "Exploring Culture: Audience Predispositions and Consequent Effects on Audience Behavior in a Mass-Gathering Setting." Prehospital and Disaster Medicine 28, no. 3 (2013): 292–97. http://dx.doi.org/10.1017/s1049023x13000228.

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AbstractIntroductionThe purpose of this critical review is to look at the current literature regarding mass gatherings and to create further understanding of this area with a particular focus on what the audience brings with them to the event, particularly in a planned event with a cultural theme or focus. Through an understanding of these predispositions and consequent effects on audience behavior in a mass-gathering setting, a more complete understanding of motivation factors of crowds and audiences can also be found.MethodsA critical review of mass-gathering literature was undertaken by sea

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Lazere, Donald. "Mass Culture and Its Audience." Journal of Communication 39, no. 4 (1989): 131–33. http://dx.doi.org/10.1111/j.1460-2466.1989.tb01058.x.

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Tinka, Jozef, and Stefania Krulova. "Conversion of the Mass Audience and its Impact on the Configuration of Media." Current Issues of Mass Communication, no. 16 (2014): 26–35. http://dx.doi.org/10.17721/2312-5160.2014.16.26-35.

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The influence of the information technology revolution and of the advanced communication possibilities on the development of social and mass communications is studied. It is shown that the emergence of virtual reality changed the value of time and space, and led to a new stratification of the mass audience. A new configuration of new types of audiences of different interfaces emerged. We analyzed the processes of stratification of the mass audience and their implications from the point of view of a new media typology. Attention is primarily paid to the sub-mass cell audience and to the relatio

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Hossaini, Ali, Oliver Gingrich, Shama Rahman, et al. "GROUPTHINK." Proceedings of the ACM on Computer Graphics and Interactive Techniques 5, no. 4 (2022): 1–10. http://dx.doi.org/10.1145/3533610.

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Live performers often describe "playing to the audience" as shifts in emphasis, timing and even content according to perceived audience reactions. Traditional staging allows the transmission of physiological signals through the audience's eyes, skin, odor, breathing, vocalizations and motions such as dancing, stamping and clapping, some of which are audible. The Internet and other mass media broaden access to live performance, but they efface traditional channels for "liveness," which we specify as physiological feedback loops that bind performers and audience through shared agency. During onl

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Finkler, Juryj. "THEORETICAL JUSTIFICATION PROBLEMS OF ORBITAL MASS MEDIA." Bulletin of Lviv Polytechnic National University: journalism 1, no. 1 (2021): 15–19. http://dx.doi.org/10.23939/sjs2021.01.015.

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Modern media not only (such as radio, newspapers, television or online journalism), but also the full range of media (e.g. theater, music, exhibitions, cinema, drama, opera, visual arts etc.) promote narrative – interpretive both the journalist and the audience the contexts of the realities referred to in the journalistic presentation. But with the introduction of holistic systems of ideologically united mass media, the narrative is no longer characterized by the temporality or length of interpretations. Contexts and narratives of mass media content no longer mask under assumptions or hypothes

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Praditia, Ariya. "Analysis of Mass Media Development in Public Relations at CNN Company." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 75–100. https://doi.org/10.21009/isc-beam.013.06.

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In the digital and globalization era, the development of information technology affects almost all aspects of life, including a company's Public Relations (PR) strategy. Digital mass media has become an important tool for delivering information to audiences quickly and efficiently, allowing for interaction without geographical limitations. CNN (Cable News Network), founded in 1980, has undergone a significant transformation in how it communicates with its audience. This study aims to analyze the development of PR mass media at CNN, evaluate the effectiveness of their PR strategies in enhancing

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Senam, Nsikan, Umoh Joshua, and Priscilla Christopher. "Fundamental Issues in Mass Media Audience Research." International Journal of Social Sciences Perspectives 11, no. 2 (2022): 28–37. http://dx.doi.org/10.33094/ijssp.v11i2.629.

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The overriding influence of internet-enabled technologies has greatly disrupted the media ecosystem, resulting in new realities like audience segmentation, media convergence and mass media demassification. With the geometrical increase in the number of mass media channels, competition for audience and the growing culture of consumer sovereignty, the survival of the mass media is becoming more and more dependent on satisfying the diverse needs, tastes and preferences of the audience than ever before. Beyond the deployment of creative personnel and sophisticated media facilities, the key to sati

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Gomis, Juan, and Jeroen Salman. "Tall Tales for a Mass Audience." Quaerendo 51, no. 1-2 (2021): 95–122. http://dx.doi.org/10.1163/15700690-12341484.

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Abstract In this article we compare Dutch penny prints with Spanish Aleluyas, focusing on three specific functions of this premodern mass medium: popularising and adapting theatre plays; standardising (folk/fairy) tales; adapting and popularising literary classics. Via these functions we address the discrepancies between the two countries considering the materiality of the penny prints, the growth of the production, but also the transition from a predominantly religious, towards a more profane content. Striking was the lack of educative and edifying initiatives in Spain in contrast to the Dutc

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Dissertations / Theses on the topic "Mass audience"

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Macor, Alison Grace. "The visible audience : participation, community, and media fandom /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.

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Wernet, Lois Foreman. "Transcending discourse stereotypes : audience sense-making of elite and mass culture /." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu148640254459221.

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Lin, Charles Tung-tai. "News media choice and audience gratifications : an application of the expectancy-value and lexicographic models /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu148726053195763.

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Levy, David R. "Interactive Media: Rethinking the Theoretical Landscape with Regard to Audience Inputs." Thesis, Boston College, 2006. http://hdl.handle.net/2345/415.

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Thesis advisor: Kenneth A. Lachlan<br>The enormous growth in the last ten years, specifically in the field of 24-hour, all-access media, has caused several things; the rise of technology may be one of the greatest contributors, and it may best be demonstrated by the rise and use of interactive media in recent years. In traditional forms, the media has been relatively successful in creating an agenda of topics which, while not necessarily telling people what to think, they do create an arena for discussion. Interactive, all-access control, though, has changed how people consume media, and this

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Mayock, Patrick R. "Agenda Building in the Age of Online Audience Feedback." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334104995.

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Aron, Danielle Belinda. "Production and reception in British television documentary : a genre-based analysis of mass-mediated communication." Thesis, London School of Economics and Political Science (University of London), 1999. http://etheses.lse.ac.uk/2866/.

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This thesis explores the nature of communication in television documentary, based on an investigation of production, reception and their interrelationship. It assumes that social context is fundamental to an understanding of mass communication. Doise's (1986) levels of analysis (intrapersonal; interpersonal/situational; positional; cultural/ideological) provide the framework for conceptualizing social context. Audience reception research, which appreciates viewers' active role in reception and influence on production, inspires the qualitative approach. Whilst these premises challenge a traditi

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Peirce, L. Meghan. "Botswana's Makgabaneng: An Audience Reception Study of an Edutainment Drama." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1304698745.

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Taylor, Elizabeth Lee. "A cross-media study of audience choice : the influence of traits, needs, and attitudes on individual selection of "media repertoires" /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Stavitsky, Alan Gordon. "From pedagogic to public : the development of U.S. public radio's audience-centered strategies, WOSU, WHA and WNYC, 1930-1987 /." The Ohio State University, 1990. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487683401444426.

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Lee, Jayeon Janey. "The Effects of Journalists' Social Media Activities on Audience Perceptions of Journalists and their News Products." Thesis, The Ohio State University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3734622.

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<p> Social media have recently emerged as one of the primary information sources in the U.S. Journalists and news organizations have been keen on establishing a presence within digital social networks in order to utilize this new channel to build and maintain an audience. However, little is known about the practical implications of social media engagement by journalists for audience perceptions of news. </p><p> The present dissertation attempts to investigate 1) the influences of journalists' social media activities, self-disclosure and interaction with other users, on audience perceptions

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Books on the topic "Mass audience"

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Mufti, Sabeha. Media & its audiences: A media - audience study of Kashmir. Jaykay Books, 2011.

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James-Chakrabor. German Architecture for a Mass Audience. Taylor & Francis Group Plc, 2004.

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James-Chakrabor. German Architecture for a Mass Audience. Taylor & Francis Inc, 2004.

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Conference, on International Broadcasters' Audience Research Services (2001 Washington D. C. ). Reaching audiences worldwide: Perspectives of international broadcasting and audience research. CIBAR, 2003.

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Webster, James G. The mass audience: Rediscovering the dominant model. Erlbaum, 1997.

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Noble, Akam, Tudesq André Jean, and Université de Bordeaux III. Centre d'étude des media., eds. L' Audience des média en Aquitaine. Editions de la Maison des sciences de l'homme d'Aquitaine, 1992.

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7

Media Advocacy Group (New Delhi, India), ed. The audience speaks: Building a consumer forum. Media Advocacy Group, 1997.

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1948-, Becker Lee B., and Schoenbach Klaus, eds. Audience responses to media diversification: Coping with plenty. L. Erlbaum Associates, 1989.

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S, Ettema James, and Whitney D. Charles 1946-, eds. Audiencemaking: How the media create the audience. Sage Publications, 1994.

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Philo, Greg. Mass media representations of mental health/illness: Audience reception study. Glasgow University Media Group, 1993.

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Book chapters on the topic "Mass audience"

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Beegan, Gerry. "Introduction: Mass Reproduction and the Mass Audience." In The Mass Image. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230589926_1.

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DeFleur, Melvin L., and Margaret H. DeFleur. "A Theory of Audience and Media Dependency on Popular Culture." In Mass Communication Theories, 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-25.

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Collins, Barrie. "Hate Speech, the Audience and Mass Killings." In Rwanda 1994. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137022325_6.

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Mazzoleni, Oscar. "Strength and Limits of Unterritorial Approaches." In Territory and Democratic Politics. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-35672-8_2.

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AbstractThe relevance of the notion of territory is often overlooked in political sociology. This chapter explores how powerful scientific narratives like nationalist methodology, mass society, globalism and theories of audience democracy contribute to neglect the concept of territory. At the same time, the chapter stresses how recent transformations in contemporary democracies would provide rising relevance of territorial-oriented approaches.

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Somerville, Keith. "The Advent of Radio: Creating a Mass Audience for Propaganda and Incitement 1911–1945." In Radio Propaganda and the Broadcasting of Hatred. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137284150_2.

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Colclough, Stephen. "Towards a Mass Audience, or, John Clare and the Problem of the Unknown Public." In Consuming Texts. Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230590540_6.

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"Mass media, mass man." In The Citizen Audience. Routledge, 2008. http://dx.doi.org/10.4324/9780203929032-14.

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"3. Reading Magic: Mass Printing, Mass Audience." In The Cultural Labyrinth of María de Zayas. University of Pennsylvania Press, 2000. http://dx.doi.org/10.9783/9781512807127-005.

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"Swing and the mass audience." In America on Record. Cambridge University Press, 2005. http://dx.doi.org/10.1017/cbo9780511800566.013.

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Thumim, Janet. "Drama for the Mass Audience." In Inventing Television Culture. Oxford University Press, 2004. http://dx.doi.org/10.1093/acprof:oso/9780198742234.003.0005.

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Conference papers on the topic "Mass audience"

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Dumont, Marie-No�lle, Marc Philippart de Foy, and Gr�goire L�onard. "Integrated Project in the Master of Chemical Engineering and Materials Science at the University of Li�ge." In The 35th European Symposium on Computer Aided Process Engineering. PSE Press, 2025. https://doi.org/10.69997/sct.132784.

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The Integrated Project in the Master of Chemical Engineering and Materials Science at the University of Li�ge (ULi�ge) aims to consolidate technical knowledge and promote the acquisition of soft skills by integrating various chemical engineering disciplines. The project focus on the design of an industrial process and is divided into five parts: individual work on mass balances and literature reviews, detailed modeling of thermodynamics and key unit operations, sensitivity studies, process integration, and report to a general audience. Key learning outcomes include developing critical thinking

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Sumskaya, Anna. ""ANALOGUE" AND "DIGITAL" GENERATION OF MASS MEDIA AUDIENCE." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.5/s16.014.

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Kramer, Gordon, Chan Soo Oh, and Ezekiel Joseph. "Liquid Crystal Display System For Mass Audience Viewing." In 1985 Los Angeles Technical Symposium, edited by Elliott Schlam. SPIE, 1985. http://dx.doi.org/10.1117/12.946386.

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Elali, Louise, and Danielle Keiser. "Making Kony Famous Audience responses to the viral." In Annual International Conference on Journalism & Mass Communications. Global Science & Technology Forum (GSTF), 2012. http://dx.doi.org/10.5176/2301-3729_jmcomm12.33.

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Zhang, Fan, Zheng Chen, and Jinyao Yan. "Feature Extraction Algorithm and Optimization for Mass TV Audience." In 2015 International Conference on Cyber-Enabled Distributed Computing and Knowledge Discovery (CyberC). IEEE, 2015. http://dx.doi.org/10.1109/cyberc.2015.35.

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Sarah Hanim Mohamad Shaiful, Puteri, Shazleen Mohamed, and Suhaimee Saahar. "PERCEIVED EFFECT OF SOCIAL MEDIA MARKETING ON MALAYSIAN FILM AUDIENCE." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2019. http://dx.doi.org/10.17501/24246778.2019.5114.

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Liu, Yong. "Study on the Audience Attitudes to the MFA." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5576371.

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Kasperovich-Rynkevich, Olga Nikolaevna. "Media economically oriented tecnologies in mass media activity." In Internationa Extra-murral Online Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-112426.

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This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal ma

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Zhang, Genyu, and Richard Lachman. "Branching Out: An Analysis of Mass-Audience Interactive Videos after Bandersnatch." In 2023 IEEE Gaming, Entertainment, and Media Conference (GEM). IEEE, 2023. http://dx.doi.org/10.1109/gem59776.2023.10390191.

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Xu, Tao. "Audience Distribution, Logistics and the Information Dissemination Boundary: Newspaper Valid Issuance as an Example." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5999094.

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Reports on the topic "Mass audience"

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Vladymyrov, Volodymyr. THE PROBABLE PLACE FOR BEING CREATED MASS INFORMATION THEORY BETWEEN OTHER FUNDAMENTAL THEORIES ABOUT IMPACT ON MASS AUDIENCE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11059.

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The article continues, for the first time in English in domestic science, to study the question of the need to create a new scientific theory – the theory of mass information. For the first time too raises the question of creating, in a place of the current theory of mass communication, a system of sciences including: a) mass information (shpuld be created now in rpoh of mass information), b) the theory of mass understanding (has created as a hermeneutics of the masses), c) the theory of mass communication (has created as a theory of the transfer of content) and the theory of mass emotions (st

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic funct

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Demchenko, Dmytro. DEMASSIFICATION OF SOCIAL PROCESSES IN THE CONTEXT OF DIGITAL COMMUNICATION (TO THE PROBLEM OF THE DICHOTOMY OF “ELITE-MASS” AS A POLITICAL COMMUNICATION PARADOX). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12171.

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The article aims to analyze a complicated process of the society’s main components – elite, mass communication, and masses – in their interaction and interdependence from the historical perspective. Due to industrialization and modernization of the life quality, the social life changes radically, and the essence of every component of the society changes as well. The elite loses its dynastic character. The media stop to play the role of a mediator taking on the obligations of a collective agitator and propagandist, and the mass stops to be cloth for wiping shoes. It starts to form a mass audien

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García Ferro, Luz Ángela, Elba N. Luna, Lorena Rodríguez, Micha Van Waesberghe, and Darinka Vásquez Jordán. Knowledge to Action (K2A). Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0009036.

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This document describes the 'Knowledge to Action' methodology, which produces and organizes actionable 'Key Learnings' for re-use by their target audience. Key Learnings captured from individual projects can help teams solve current operational challenges and improve performance indicators. The cumulative capture of Key Learnings from multiple projects in a specific country, (sub-)sector, or business process allow for the compilation and validation of a critical mass of relevant knowledge, which can be disseminated effectively through an integrated online knowledge base and/or be leveraged to

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Odobetska, Iryna. ADAPTING REGIONAL TELEVISION CONTENT TO THE FORMAT OF SOCIAL NETWORKS (ON THE EXAMPLE OF THE VITA TV CHANNEL). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12163.

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The article examines the peculiarities of the regional media and the specifics of creating the content of the TV channel’s social networks. The prerequisites for the need to distribute TV content in modern forms of the virtual environment are provided. Ukraine is actively implementing digital technologies in television, which leads to the improvement of the quality and diversity of local media, as a result of which regional television becomes more flexible, interactive and adaptive to changes in consumer preferences and technological capabilities. The growing popularity of social media is bein

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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the

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Semenets, Olena. Метафора «війна проти коронавірусу» в українському та зарубіжному медійному просторі (2020–2021 рр.). Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11725.

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The main objective of the study is to reveal the specifics of the functioning of the metaphor “war against coronavirus” in Ukrainian mediatized discursive practices of 2020-2021 compared to the trends of using this metaphor in the media environment of Western countries. A research methodology is based on the approach of critical discourse analysis. The work also takes into account the results of the study of the «war against coronavirus» metaphor, conducted using the materials of public discourses in Italy, Bulgaria, and Greece. A comparative analysis of the specifics of the functioning of thi

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Giuliano, L., C. Lenart, and R. Adam. TreeDN: Tree-Based Content Delivery Network (CDN) for Live Streaming to Mass Audiences. RFC Editor, 2025. https://doi.org/10.17487/rfc9706.

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Chervinchuk, Alina. THE CONCEPT OF ENEMY: REPRESENTATION IN THE UKRAINIAN MILITARY DOCUMENTARIES. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11063.

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Research methodology. The following methods were used in this research: general scientific methods (descriptive, analysis, synthesis, comparison) and special (structural, hermeneutic, narrative, method of content analysis). We identified words related to the concept of the enemy and determined the context in which they are used by the authors of the collections Results. The formats of reflection of military reality in collections of military documentaries are investigated. It is emphasized that the authors-observers of events as professional communicators form a vision of events based on categ

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Zhytaryuk, Maryan, and Iryna Ivanova. ANTI-RUSSIAN NARRATIVES OF YURIY SHVETS (ON THE MATERIALS OF HIS AUTHOR’S YOUTUBE CHANNEL). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12154.

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Abstract:

The article considers the problem of the representation of anti-military narratives in the Internet space, namely in the YouTube channel. The focus is on the anti-military blog of Yuri Shvets (USA). The world, and especially the European media space, has undergone significant changes in the last few years, which are primarily related to innovative technologies and the war raging in Eastern Europe. Such transformations attract research attention, determine the relevance of the presented work. Attention is focused on the anti-military and anti-russian content of the American blogger of Ukrainian

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