Relevant bibliographies by topics / Mass communication and mass media

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Mass communication and mass media'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 March 2023

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Journal articles on the topic "Mass communication and mass media"

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Kutpanbayeva, Zh, G. Kadyrova, and D. Baigozhina. "Communication Strategies and Technologies in Mass Media." Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 129, no. 4 (2019): 71–79. http://dx.doi.org/10.32523/2616-7174-2019-129-4-71-79.

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Zheltukhina, Marina R., Natalia I. Klushina, Elena B. Ponomarenko, Natalia N. Vasilkova, and Anna I. Dzyubenko. "Modern media influence: mass culture – mass consciousness – mass communication." XLinguae 10, no. 4 (2017): 96–105. http://dx.doi.org/10.18355/xl.2017.10.04.09.

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Robie, David. "REVIEW: Tackling mass media and mass ignorance." Pacific Journalism Review : Te Koakoa 4, no. 1 (November 1, 1997): 165–68. http://dx.doi.org/10.24135/pjr.v4i1.634.

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Review of Dateline Earth: As if the planet mattered, by Kunda Dixit. Manila: InterPress. Former Interpress regional editor Kunda Dixit's provacatively titled book Dateline Earth: Journalism As If The Planet Mattered, provides regional journalists with a timely global view that makes a mockery of dry old company balance sheets. 'Development should lead to human progress but it doesn't always' says Dixit. 'Journalists are a crucial link to the feedback loop ensuring that improvements in the quality of life can be sustained and do not permanently damage nature.'
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Siddiqui, Dilnawaz. "Mass Media Analysis." American Journal of Islam and Society 8, no. 3 (December 1, 1991): 473–99. http://dx.doi.org/10.35632/ajis.v8i3.2607.

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IntroductionAn ingenious combination of the latest video, computer, and satellitetechnologies has brought about an unprecedented telecommunicationrevolution. This phenomenal progress, and the resultant power it gives oneperson over millions of others (and one nation over many others), hasapparently generated myriad opportunities for humanity. Williams (1982, 195-9)states: “Just as the international political order up to the 19th century washighly influenced by control of sea lanes, and in the 20th century by airplaneand missile capabilities, so too may we expect international politics to betied to control of the powerful new worldwide communication networks(already in place). Those who control the networks could control the world.”Whether or not humanity utilizes these tools for its betterment dependsupon the beliefs, values, attitudes, and behaviors of those who control themedia. Humanity’s record so far in this respect is decidedly mixed.The content of communication is the communicator’s ideas, whichinfluence the cognitive (conceptual/perceptual) , affective (attitudinal), andconative (behavioral) aspects of an audience’s life. It is therefore necessaryto formulate valid methods and techniques of looking into various uses andthe impact of mass communication media on society.Ideological Background of the Modern Use of Mass MediaMedia analysis has existed since the first nonverbal communicationbetween humans, as has mass communication (i.e., public spealung and publicannouncements). Interpersonal contact has always called for interpretationand analysis, but it was only due to Muslim scholars’ study of the Prophet’s ...
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Blagov, Yu V. "MASS- MEDIA AND INTERCULTURAL COMMUNICATION." Vestnik Volzhskogo universiteta im. V.N. Tatishcheva 1, no. 1 (2021): 118–25. http://dx.doi.org/10.51965/2076-7919_2021_1_1_118.

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Crețu, Ioana-Narcisa. "Mass-Media Communication in Romania." International conference KNOWLEDGE-BASED ORGANIZATION 23, no. 2 (June 25, 2017): 270–75. http://dx.doi.org/10.1515/kbo-2017-0126.

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Abstract Over 1200 new publications have appeared in Romania since the fall of communism. Some of them don’t exist anymore, but there always appear new ones. The Romanian newspaper market comprises about 1500 publications most of which appear on a weekly basis and 200 daily newspapers. Television is the most familiar source of information. The radio landscape has changed considerably - similar to the television - since 1990. Besides the public broadcaster offering several programs, there are over 150 private local radio stations and various other channels. Despite the diversity of the Romanian press, we cannot yet speak of a completely free press (see the report of the Freedom House organization). The limitations of media freedom and freedom of speech are related to media ownership, but also with gaps in the national legislation. This study aims to contribute to the advancement in the conceptualization of qualitative journalism by proposing to analyze different situations of failure in investigative journalism and identifying factors that conduct to limitation of media freedom.
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Ржанова and S. Rzhanova. "Verbal Communication in Mass Media." Modern Communication Studies 4, no. 4 (August 10, 2015): 44–46. http://dx.doi.org/10.12737/12868.

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The article analyzes the communication process of modern mass media. Journalism, holding true to its methods of undestanding reality, turns to the postmodern manner of writing. Dialogueness of mass communication is built on different levels. Speech reflects contradictory processes, which occur in our life and are accompanied by changing moral values and spiritual guidelines. Language occurrences in different kinds of mass communication break up the foundations of Russian culture. A new information environment should be created in agreement with the historical traditions and linguistic culture of the society.
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Schmidt, Wendelin. "Mass media and visual communication." Third Text 19, no. 3 (May 2005): 307–16. http://dx.doi.org/10.1080/09528820500049296.

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Kinzer, Ann-Christine. "Mass appeal." Journal of Science Communication 21, no. 01 (March 21, 2022): R01. http://dx.doi.org/10.22323/2.21010701.

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Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.
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Bantz, Charles R. "Organizational Communication, Media Industries, and Mass Communication." Annals of the International Communication Association 13, no. 1 (January 1990): 502–10. http://dx.doi.org/10.1080/23808985.1990.11678771.

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Dissertations / Theses on the topic "Mass communication and mass media"

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Xing, Bin. "Threats from Immigrants: A Uses and Gratifications Approach in Understanding Media’s Impact on Attitudes toward Immigration." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1563889713179939.

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Miller, Alanna Rachel. "Negotiating Religious Identity and Mass Media: Examining the Relationship Among Lived Religion, Mass Media, and Narrative Identity." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/340862.

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Media & Communication
Ph.D.
The purpose of this dissertation is to further clarify the role of mass media for evangelicals in negotiating religious identity. This project uses lived religion, cultural studies, and narrative identity as a framework. Over the course of seven months, I conducted participant observation in an American Baptist congregation, where I observed both their religious and media practices. Additionally, I conducted qualitative interviews with selected key congregants to get a fuller picture of both their media use and their narrative religious identity. I found that narratives about media and media use led participants to certain strategies of distancing and/or integrating media with their religious identity. Various narrative tools, such as maps, symbolic inventories, tropes, and spiritual anchors, were used by participants to juxtapose media with their religious practice. By using these tools, participants sought to gain more moral and religious certainty by using media as both a proxy for self and as a proxy for Others. As moral and religious uncertainty is a characteristic of modernity, I conclude that there may be ramifications for larger media use and moral thought.
Temple University--Theses
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al-Attibi, Abdulrahman Abdullah. "Interpersonal communication competence and media consumption and needs among young adults in Saudi Arabia /." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487268021747648.

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Qabur, Ibrahim. "FACTORS INFLUENCING EFFICACY OF CELEBRITY ENDORSEMENT IN SAUDI ARABIA." Cleveland State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=csu1528220206039982.

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Palfreman, Jon. "Communicating controversy in the mass media." Thesis, University of South Wales, 2005. https://pure.southwales.ac.uk/en/studentthesis/communicating-controversy-in-the-mass-media(65320260-4d82-4ec9-82ac-a7cf363f0e13).html.

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This doctoral submission grew out of a series of long form documentaries that I wrote, produced, and directed between 1993 and the present. The films, which were broadcast on US television's PBS network, all deal with scientific, medical, or environmental issues that developed into prominent national and international controversies. DVDs and scripts of the seven programs are provided along with a detailed overview. The submission is organized as three projects and an overview. 1. Project One (discussed in chapters 3-7) consists of three documentaries: the first about a novel therapy for autism ; the second dealing with the alleged health effects of power line electromagnetic fields ; and the third focused on the silicone breast implant controversy. 2. Project Two (discussed in chapters 8-11) consists of programs on nuclear energy, Gulf War Syndrome, and genetically modified foods. 3. Project Three (discussed in chapters 12-14) features a two-hour special investigation of global warming. 4. The Overview, Communicating Controversy in the Mass Media not only provides an overarching analysis of the portfolio of films and the attendant theoretical issues, but also serves to summarize the works themselves. In the Project sections of the written overview (chapters 3-14), the analysis is interwoven with extracts from the various documentaries. This portfolio and overview tells the evolving story of a body of work at the intersection of documentary, investigative journalism and science. It reveals the journey of one producer who started out with an interest in unpacking complex controversies, but became increasingly fascinated with the psychological and political dimensions of these narratives. Whether a particular controversial belief holds up under scrutiny is undoubtedly important. But there are other fascinating questions: why do people adopt such beliefs in the first place; why do individuals cling to their beliefs in the face of contrary scientific evidence; and what roles do special interests and the media play in amplifying or attenuating the public's hopes and fears? This portfolio and overview, therefore, not only examine a series of high profile controversies, but go further by: explaining the process by which these topics were turned into documentaries; exploring the way humans analyze, perceive and communicate benefits and risks; and critically examining the validity and ethical standing of modern television journalism. This submission represents a significant contribution to knowledge in several ways. First this series of in-depth, original investigations of environmental and health controversies from one producer is unparalleled in broadcast journalism. Second, the overview's analysis synthesizes and extends a wide range of social science research on risk assessment, risk perception and risk communication and applies this research to the featured controversies and the media's role in them. Third, the portfolio and overview reveal how a blend of documentary, journalism and science is an especially effective way of advancing public understanding of and engagement with modern scientific controversies and goes on to suggest some exciting new directions for communicators. Finally, the case studies in this portfolio provide a basis of knowledge about how communicators can effectively use audiovisual media to navigate the world of risks and benefits that permeates many of society's most crucial policy dilemmas.
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Cunningham, Paige N. "The Media and Marijuana Legalization| What Role do the Media Play in the California Marijuana Legalization Initiative?" Thesis, California State University, Long Beach, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10263467.

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Currently, 27 states have medicalized marijuana, and eight states plus the District of Columbia have legalized marijuana for recreational use. The media have played a central role in these campaigns by having a robust effect on perceptions of marijuana policy. The media have also been used throughout history to influence individual behavior, particularly surrounding marijuana and other drug use.

To analyze the media’s effects on voting on marijuana initiatives and shifts in perceptions of marijuana policy, risk, harm, and use, this study anonymously surveyed 664 undergraduates. The students were selected using multistage cluster sampling of all departments and courses at a diverse, large university. Findings indicate that the media do not have a significant impact on beliefs and behaviors when peers and social bonds are control variables. Implications include utilizing the media to target peers and parents, an interdisciplinary approach, and utilizing social media for drug reform and prevention efforts.

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Irey, Karen Vice. "Interpersonal communication through the mass media : characteristics of personal advertisers /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1985.

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Elder, Dennis Samuel. "Media Influence in Urban Government." W&M ScholarWorks, 1987. https://scholarworks.wm.edu/etd/1539625399.

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McQuesten, Pamela Ann. "Human action in mass communication : a complex adaptive systems approach /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Morris, Andrew. "Documenting the effects of the media on alcohol consumption in central Kenya." Kansas State University, 2015. http://hdl.handle.net/2097/19168.

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Master of Science
Journalism and Mass Communications
Nancy W. Muturi
Kenyan society has seen problems with alcohol abuse and has seen many deaths related to illicitly brewed alcohol. A Kenyan government body, The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA), has done research about the problem, but very few outsiders have performed research in this area. This research seeks to study the problem from outside of the standard government framework while using a cultural approach. The purpose of this project is to document the alcohol abuse problem in Kenya, and what methods of mass communication, if any, could be used to help convey a solution to the problem. It is to provide a firsthand account of the alcohol abuse problem that plagues the East African nation in an effort to bring more and awareness to the situation. To document the situation, I interviewed several key cultural figures chosen based on their affiliation with the academic, religious, medial or cultural framework of Kenyan society. Each person was asked a serious of questions regarding the alcohol problem in Kenya, what could be done from their particular perspective, and how the media have and could influence the situation. The information gathered indicated that the alcohol problem is widespread in Kenya, that the people with alcohol problems tend to be men, and that the problem is multifaceted and very complex. Many factors contribute to the problem, such as idleness, poverty, unemployment, and more, and the problem affects many more people than just the people drinking the alcohol. The information gathered is meant to help provide suggestions to helping solve this problem in Kenya. Recommendations from this research will provide guidance for those who are trying to create media campaigns to combat alcohol abuse in Kenya.
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Books on the topic "Mass communication and mass media"

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Gamble, Michael. Introducing mass communication. 2nd ed. New York: McGraw-Hill, 1989.

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Kwal, Gamble Teri, ed. Introducing mass communication. New York: McGraw-Hill, 1986.

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Mass communication. 6th ed. Boston: Allyn & Bacon, 1996.

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Becker, Samuel L. Discovering mass communication. 2nd ed. Glenview, Ill: Scott, Foresman, 1986.

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Becker, Samuel L. Discovering mass communication. 2nd ed. Glenview, Ill: Scott, Foresman, 1987.

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Becker, Samuel L. Discovering mass communication. 3rd ed. New York: HarperCollins, 1992.

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Tilastokeskus, Finland, ed. Mass communication. Helsinki: Central Statistical Office of Finland, 1988.

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DeFleur, Melvin L. Understanding mass communication. 2nd ed. Boston: Houghton Mifflin Co., 1985.

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DeFleur, Melvin L. Understanding mass communication. 4th ed. Boston: Houghton Mifflin, 1991.

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E, Dennis Everette, ed. Understanding mass communication. 3rd ed. Boston: Houghton Mifflin, 1988.

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Book chapters on the topic "Mass communication and mass media"

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Hagen, Lutz M., and Christian Schäfer-Hock. "Mass Media Communication." In Handbuch Medienökonomie, 723–48. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-09560-4_60.

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Hagen, Lutz M., and Christian Schäfer-Hock. "Mass Media Communication." In Springer Reference Sozialwissenschaften, 1–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-09632-8_60-1.

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DeFleur, Melvin L., and Margaret H. DeFleur. "Shaping the American Mass Media." In Mass Communication Theories, 2–20. 2nd ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-2.

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DeFleur, Melvin L., and Margaret H. DeFleur. "Media-Influenced Diffusion of Innovation Theory." In Mass Communication Theories, 272–89. 2nd ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003083467-24.

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Morris, Louis A. "Mass Media Risk Communication." In Communicating Therapeutic Risks, 133–58. New York, NY: Springer New York, 1990. http://dx.doi.org/10.1007/978-1-4612-3354-1_7.

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Hagen, Lutz M., and Christian Schäfer-Hock. "Mass Media Communication. Mass communication as an economic good." In Handbook of Media and Communication Economics, 1–25. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34048-3_60-2.

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Dissanayake, Wimal. "Understanding Mass Media." In The Handbook of Media and Mass Communication Theory, 844–58. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2014. http://dx.doi.org/10.1002/9781118591178.ch45.

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Hansen, Anders, Simon Cottle, Ralph Negrine, and Chris Newbold. "Media Audiences: Survey Research." In Mass Communication Research Methods, 225–56. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-26485-8_9.

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Wackwitz, Laura A. "Social Media and Misogyny." In Women in Mass Communication, 22–39. 4th ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003316190-3.

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Jurin, Richard R., Donny Roush, and Jeff Danter. "Characterizing the Mass Media." In Environmental Communication. Second Edition, 123–33. Dordrecht: Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-90-481-3987-3_8.

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Conference papers on the topic "Mass communication and mass media"

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Haug, Maximilian. "Mass Communication on Social Media." In SIGMIS-CPR '20: 2020 Computers and People Research Conference. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3378539.3393852.

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Andung, Petrus Ana, Aloysius Liliweri, Dian Wardiana Sjuchro, and Purwanti Hadisiwi. "Mass Media and Communityrs Communication Sovereignty." In International Conference of Communication Science Research (ICCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccsr-18.2018.6.

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Aleshchanova, Irena V., Natalia A. Frolova, and Marina R. Zheltukhina. "Communication techniques in mass media discourse." In Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ismge-19.2019.2.

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Zhang, Xinyu, and Pablo Ramirez. "Social Media Communications Strategies among Taoist Organizations in China: The Role of Weibo as a Communication Platform for Taoist Temples." In World Conference on Media and Mass Communication. TIIKM, 2016. http://dx.doi.org/10.17501/medcom.2017.3111.

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Zhang, Xinyu, and Pablo Ramirez. "Social Media Communications Strategies among Taoist Organizations in China: The Role of Weibo as a Communication Platform for Taoist Temples." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2017. http://dx.doi.org/10.17501/medcom.2017.2111.

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Klemenova, Elena. "Discourse Marker In Mass Media Texts." In International Scientific and Practical Conference «MAN. SOCIETY. COMMUNICATION». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.05.02.141.

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Volterrani, Andrea. "From Perception to Change. A Model for Prevention Communication." In World Conference on Media and Mass Communication. TIIKM, 2016. http://dx.doi.org/10.17501/medcom.2017.3110.

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Volterrani, Andrea. "From Perception to Change. A Model for Prevention Communication." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2017. http://dx.doi.org/10.17501/medcom.2017.2110.

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Gola, Elisabetta, Fabrizio Meloni, and Riccardo Porcu. "SOCIAL MEDIA AND HEALTH COMMUNICATION: THE FUTURE OF PUBLIC SERVICES." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2018. http://dx.doi.org/10.17501/medcom.2018.4106.

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Katermina, Veronika. "Imagery in Political Mass Media Discourse." In Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icpcs-19.2019.60.

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Reports on the topic "Mass communication and mass media"

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Robinson, John R. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects. Fort Belvoir, VA: Defense Technical Information Center, March 2008. http://dx.doi.org/10.21236/ada482173.

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Billi, M., A. Urquiza Gómez, and C. Feres Klenner. Environmental communication and non-conventional renewable energy projects. Content analysis of Chilean mass media. Revista Latina de Comunicación Social, October 2017. http://dx.doi.org/10.4185/rlcs-2017-1216en.

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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Hrytsenko, Olena. Sociocultural and informational and communication transformations of a new type of society (problems of preserving national identity and national media space). Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11406.

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The problems of the correlation of cosmopolitan and national identities are too complex to be unambiguous assessment, let alone alternative values (related to the ecological paradigm and the spiritual traditions of other cultures). However, it is obvious that without preserving the national identity, the integrity and independence of the national state becomes problematic. On the other hand, without taking into account the consequences of information wars and aggressive cosmopolitan tendencies of global media culture, there is a threat of losing the national information space and displacing it to the periphery of socio-political and economic life in Ukraine and in the modern world. In the process of working on research issues, the author of the article came out on the principles of objectivity, systematic and determinism, which in combination of their observance made it possible to determine the influence of the post-industrial information society on the formation of a new type of mass consciousness. As a result of the influence of globalization processes, there was a filling of the domestic information space with a supernational mass culture of entertainment, which in most cases leads to the spread of a primitive world outlook based on the ideology of consumption society, without leaving places to preserve sociocultural traditions and national identity. Therefore, given the problems of preserving national identity, it is necessary should be mentioned the information security of the state, which occupies one of the most important places, among various aspects of information security, since the unresolved problem of protection of the national information space significantly complicates the processes of formation of national identity.
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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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Santoro, Fabrizio. Visual Nudges: How Deterrence and Equity Shape Tax Compliance Attitudes and Behaviour in Rwanda. Institute of Development Studies, August 2022. http://dx.doi.org/10.19088/ictd.2022.011.

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The empirical evidence on the drivers of compliance is expanding quickly, but there is less evidence from low-income countries. Mass-media communication channels are a cheap option that budget-constrained revenue administrations can use to communicate with taxpayers. However, very little is known about the effectiveness of such tools in improving compliance. This paper starts to address this gap by testing the impact of two short animated videos on tax matters – one focusing on deterrence and the other on equity – that were used in a survey experiment. Using a unique dataset of survey and administrative data from Rwandan taxpayers, we are able to measure the impact on compliance perceptions and behaviour. We document two significant results. First, both videos are effective in improving perceptions around enforcement and equity. Second, only the deterrence video translates into more tax being remitted – the equity appeal fails to raise more revenue. We investigate the mechanisms behind this response, and show that prior behaviour of taxpayers might explain the different responses to our deterrence and equity treatments. Our intervention is highly cost-effective and easily scalable.
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Bilovska, Natalia. TACTICS OF APPROACHING THE AUTHOR CLOSER TO THE READER: INTERACTIVE COOPERATION. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11408.

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The article clarifies the features of interactive relationships, which are modeled by the addresser of modern media text for maximum impact on the addressee. The author controls the perception of the text, focusing on linguistic competence and an objective picture of the reader’s world. A pragmatic approach to journalistic text makes it possible to identify explicit and implicit forms of dialogue: modeling feedback and interactive settings that can turn a hypothetical reader into a real one, adapting to the addressee’s language thesaurus. Discursive openness to the exchange of views with the addressee leads to the fact that the entire media text becomes a guarantee of commonality of addresser-addressee interpretations. The difference between the addresser and the addressee is minimized, their connection is strengthened through the combination of linguistic consciousness, which, in turn, forms a special structure and semantics of the journalistic text, in which the emphasis is not on I but on the Other. The addressee in some implicit or explicit form is always in all segments of the media text, and the author establishes a trusting relationship with the reader through the phatic linguistic means that the addressee relates to himself. Approaching the addressee is a sign of modern journalistic texts, which show a tendency to dialogue and democratization of forms of mass communication, and their characteristic feature is the actualization in the center of attention of the addressee, latent (mediated by written text) dialogue with which is modeled as real. The addressee in the process of establishing contact with the author of the media text also becomes the part of broad cognitive space. This opportunity is realized if the journalist has different types of competence – communicative and procedural, that is, is able to compare their own thesaurus, their own knowledge with the thesaurus and the picture of the world of his reader. Modern journalism is characterized by the search for contact with the addressee and new effective models of influence and intimacy of relationships that contribute to the creation of a single cognitive space for both, which, in turn, will allow the recipient to move from knowledge to understanding.
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Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco, and C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, March 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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