Academic literature on the topic 'Mass media and history'

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Journal articles on the topic "Mass media and history"

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Калужинська, Юлія. "HISTORY OF STUDYING OF UKRAINIAN MASS MEDIA LANGUAGE." Society Document Communication, no. 13 (January 10, 2022): 64–82. http://dx.doi.org/10.31470/2518-7600-2021-13-64-82.

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The article describes the historical stages of learning the language of the Ukrainian press. Attention to the language of journalism is due to the fact that the selection and use of language is characterized by a combination of two requirements – the desire to strengthen both the logical and emotional side of expression. The study of the language of journalism, namely the language of Ukrainian newspapers, has a history. The appearance of a significant number of articles on this topic was facilitated by language discussions on language culture, which in some way also affected the language of th
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Baer, Alejandro. "Consuming history and memory through mass media products." European Journal of Cultural Studies 4, no. 4 (2001): 491–501. http://dx.doi.org/10.1177/136754940100400401.

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McFadden, Cedrek, Natalie Tully, Christian Jones, and Heather Logghe. "History of Social Media in Surgery." Clinics in Colon and Rectal Surgery 30, no. 04 (2017): 233–39. http://dx.doi.org/10.1055/s-0037-1604250.

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AbstractIn many ways, the history of surgeons on Twitter echoes the initial resistance and ultimate mass adoption of laparoscopic surgery that led to the field of minimally invasive surgery. At its inception, social media was similarly met with skepticism and concerns of threats to professionalism. Despite these concerns, numerous surgeons and other physicians pioneered the use of social media to establish a virtual medical community and share scientific knowledge regarding a variety of topics including medical conferences, journal publications, and more. After these initial successes, surgeon
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Ефимова, Людмила, and Lyudmila Efimova. "Services of mass media and personal ecology: issue history." Servis Plus 9, no. 4 (2015): 40–46. http://dx.doi.org/10.12737/14572.

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The media have a strong influence on public life in general, as well as on moral and socio-psychological image of every member of society in particular because any new information, broadcasted by media, directs in a certain way and contains repeated stereotypes of political orientations and values, self-reinforcing in the minds of individuals. Mass media has a powerful impact on the consciousness of every member of society, and is an effective influence on emotions of the individual, means of operative delivery of the selected information in different “territorial nooks” of any regions of the
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Parajuli, Pradip. "Information, Communication and Mass Media; A Positive Outlook." Historical Journal 11, no. 1 (2020): 26–33. http://dx.doi.org/10.3126/hj.v11i1.34632.

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Mass media was gifted on the Nepali soil early as one and half century ago. We have no longer history on mass media and journalism as other countries compared to the four and half century long history of world journalism, the history of Nepalese mass media and journalism is undoubtedly a recent phenomenon. The art and science of using information to one's advantage is one of the keys to influence and power in any society. As a matter of fact man alone has the capacity to generate information through new symbols, and to share the meaning of these symbols with fellow men. One may even look with
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Redding, Kimberly A. "Remembering Mass Violence: Oral History, New Media, and Performance." Oral History Review 47, no. 1 (2020): 168–69. http://dx.doi.org/10.1093/ohr/ohz048.

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Bjork, Jonas. "Mass Media in China: The History and the Future." American Journalism 7, no. 3 (1990): 186–87. http://dx.doi.org/10.1080/08821127.1990.10731279.

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Barker, John. "Mass‐media liberators." Science as Culture 5, no. 4 (1996): 613–21. http://dx.doi.org/10.1080/09505439609526449.

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Ingold, Charles H. "Core Dynamics for the Mass Communication History Course." Journalism & Mass Communication Educator 74, no. 3 (2018): 336–44. http://dx.doi.org/10.1177/1077695818787073.

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Considering King’s “core knowledge” for college courses in journalism history, a set of “core dynamics” is proposed to provide additional perspective and suitability for courses in general mass communication history. The core dynamics approach aims to help media history courses impart advanced understanding of what forces, patterns, and processes have made things the way they are in the mass media, and in addition provides a framework for understanding current and future developments as they unfold.
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Mamyrova, M. "Electronic Press Role in Mass Media." Bulletin of Science and Practice 7, no. 12 (2021): 427–31. http://dx.doi.org/10.33619/2414-2948/73/54.

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Research relevance: the article examines the features of the role of the electronic press in the mass media. Research objectives: analysis of definitions and types of various newspapers in Kyrgyzstan, the role of the electronic press in the media. Materials and research methods: the article is based on historical facts and decrees about the mass media in Kyrgyzstan. Research results: in the Kyrgyz Encyclopedia of Journalism (published in 2017), information is limited to national newspapers. Conclusions: regional newspapers occupy the most important place in the history of printing in the south
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Dissertations / Theses on the topic "Mass media and history"

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Borrowman, Shane Christopher. "Making history: Rhetoric, historiography, and the television news media." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/290635.

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Drawing on work in communications, media studies, and history, I argue that the historiographical methods of rhetoric and composition need to move beyond written discourse to consider the use of visual historical representations of the past. To explicate my argument, I analyze multiple examples of local and national television news coverage of the Vietnam War, the Gulf War, and the recent fighting in Kosovo. Based upon these examples, I argue that the television news media work within a dysfunctional, narrative-driven genre that is entirely inadequate in its attempts to analyze current world e
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Nall, Joshua Fordor Kellogg. "News from Mars : transatlantic mass media and the practice of new astronomy, 1870-1910." Thesis, University of Cambridge, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.648750.

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King, Larry Jene. "A history of the Department of Communication at the University of Oklahoma : a case study in the history of the discipline /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1990.

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Brown, Ian James Morris. "History as theatrical metaphor." Thesis, Manchester Metropolitan University, 1991. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.290319.

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Cakars, Janis Kent. "Media, revolution, and the fall of communism Latvia, 1986-1991 /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3330779.

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Thesis (Ph.D.)--Indiana University, School of Journalism, 2008.<br>Title from home page (viewed on Jul 20, 2009). Source: Dissertation Abstracts International, Volume: 69-10, Section: A, page: 3789. Adviser: Owen V. Johnson.
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RobbGrieco, Michael. "Media for Media Literacy: Discourses of the Media Literacy Education Movement in Media&Values Magazine, 1977-1993." Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/307368.

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Media & Communication<br>Ph.D.<br>This dissertation contributes to the history of media literacy by tracing the emergence and development of media literacy concepts and practices in Media&Values magazine (1977-1993), which spoke across discourse communities of scholars, teachers, activists and media professionals to build a media literacy movement in the United States. Media literacy evolved in changing contexts of media studies and education discourses as well as changes in media technologies, industries, politics, and popular culture. Taking a genealogical approach to historical inquiry, thi
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Downing, Emma C. "Agents of Soviet Decline: Mass Media Representations of Prostitution during Perestroika." Oberlin College Honors Theses / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1558917654946012.

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Fuse, Koji. "Ideological constraints of public opinion polls : history, legitimation, and effects on democracy /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.

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Sorensen, Kristin. "Chilean media and discourses of human rights (Augusto Pinochet Ugarte)." [Bloomington, Ind.] : Indiana University, 2005. http://wwwlib.umi.com/dissertations/fullcit/3178475.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2005.<br>Source: Dissertation Abstracts International, Volume: 66-06, Section: A, page: 2008. Adviser: Barbara Klinger. "Title from dissertation home page (viewed Nov. 27, 2006)."
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Stewart, Hannah. "The Burden of History and the Search for Truth: Polish-Russian Television News Narratives in the Wake of Smolensk." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461321168.

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Books on the topic "Mass media and history"

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Division, McGraw-Hill Companies College, Knowledge TV (Television network), Jones International Ltd, and Films for the Humanities (Firm), eds. Media history. Films for the Humanities & Sciences, 2005.

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Kalejaiye, Olugbenga J. History of Nigerian mass media. Dept. of Journalism, Adebola Adegunwa School of Communication, Lagos State University, in association with African Resource Communications, 2006.

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Ngozi, Akalugo Blessing. History of Nigerian mass media. Comfort Ahabamaka Memorial Pub. and Communication, 2001.

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Ogbuoshi, Linus Iloegbunam. Issues in Nigeria mass media history. Linco Enterprises, 2005.

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1956-, Hake Sabine, ed. Convergence, media, history. Routledge, 2009.

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Anania, Francesca. Consumi e mass media. Il mulino, 2013.

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Rodman, George R. Mass media in a changing world: History, industry, controversy. 2nd ed. McGraw Hill, 2009.

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Rodman, George R. Mass media in a changing world: History, industry, controversy. 2nd ed. McGraw-Hill, 2007.

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Rodman, George R. Mass media in a changing world: History, industry, controversy. 2nd ed. McGraw Hill, 2008.

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1954-, Burt Richard, ed. Shakespeare after mass media. Palgrave, 2002.

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Book chapters on the topic "Mass media and history"

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Giles, David. "History of the mass media." In Psychology of the Media. Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-137-05904-8_1.

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Cassidy, Margaret M. "The Mass Press." In Children, Media, and American History. Routledge, 2017. http://dx.doi.org/10.4324/9781315725116-2.

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Kurgat, Kibiwott, and Caren Jerop. "The Mass Media and Cultural Change." In The Palgrave Handbook of Kenyan History. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-09487-3_15.

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Gagliardi, Alessio. "“To Educate” or to Entertain? Propaganda, Mass Media, and Mass Culture1." In Rethinking the History of Italian Fascism. Routledge, 2022. http://dx.doi.org/10.4324/9781003092933-12.

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Cassidy, Margaret M. "The Rise of Mass Media and Youth Culture in the Twentieth Century." In Children, Media, and American History. Routledge, 2017. http://dx.doi.org/10.4324/9781315725116-4.

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Gehmacher, Johanna. "Introduction: Translating and Mediating Feminisms, Travelling Women’s Movements." In Translation History. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-42763-3_1.

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AbstractThis study investigates how the emergence of a transnational civil society in the decades before the outbreak of the First World War was supported by, and entangled with, practices of travel, translation, and mediation in various forms of (mass) media. It takes one activist from the transnational women’s movements of the West as a case study to explore how political activists employed a variety of transnational strategies to foment activism at home and abroad. The introductory chapter takes the example of one activist’s speech at the feminist congress in Paris in 1896—one of the first larger congresses of its kind—and the media reaction to this appearance to sketch the position of a mediator in a transnational civil space. Following on from this, it lays out the contexts, concepts, and the research questions of this book and presents its main protagonist, Käthe Schirmacher (1865–1930). In particular, the chapter discusses theoretical frameworks of translation, feminism, activism, and trust; contextualises travel in a transnational history of women’s movements of the West; and reflects on the advantages and limitations of a case study approach.
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Daniel, Ondřej, Gabriela de Lima Grecco, Florence Tamagne, and Malte Zierenberg. "7.2.3 Mass Media and Popular Culture in Contemporary History (ca. 1900–2000)." In The European Experience. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0323.81.

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van der Hoeven, Rutger, Sylvain Lesage, and Malte Zierenberg. "7.2.2 Mass Media and Popular Culture in Modern History (ca. 1800–1900)." In The European Experience. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0323.80.

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Kate Davison, Erik Jacobs, and Mónika Mátay. "7.2.1 Mass Media and Popular Culture in Early Modern History (1500–1800)." In The European Experience. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0323.79.

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Morfakis, Constantinos. "Human Gene Mapping: The Mass Media Iconography of the Human Genome Project in the Most Popular Greek Newspapers." In History of Human Genetics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51783-4_18.

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Conference papers on the topic "Mass media and history"

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Mitani, Fumie. "Media Frame Analysis on Japanese History Textbook Controversy in 1982 From a Perspective of Foreign Policy and Media." In Annual International Conference on Journalism & Mass Communications. Global Science & Technology Forum (GSTF), 2012. http://dx.doi.org/10.5176/2301-3729_jmcomm12.52.

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Markasov, Maksim Yu, and Olga A. Markasova. "Personosphere of modern media: Mayakovsky through the eyes of “Post-Science” and mass culture." In Communication and Cultural Studies: History and Modernity. Novosibirsk State University, 2021. http://dx.doi.org/10.25205/978-5-4437-1258-1-295-300.

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Seprina, Dina, Adelina Fitri, and M. Dody Izhar. "Relationship amoung Body Mass Index, History of Maternal Menarche and Exposure of Pornographic Media with Menarche Age in Elementary School Students, Jambi." In The 7th International Conference on Public Health 2020. Masters Program in Public Health, Universitas Sebelas Maret, 2020. http://dx.doi.org/10.26911/the7thicph.03.46.

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ABSTRACT Background: Menstruation is the cyclic, orderly sloughing of the uterine lining, in response to the interactions of hormones produced by the hypothalamus, pituitary, and ovaries. Many factors influence the age of menarche, such as body mass index, history of maternal menarche and exposure to pornographic media. This study aimed to determine the relationship between body mass index, history of maternal and exposure to pornographic media with menarche age in elementary school students in Jambi City. Subject and Methods: This was a cross sectional study conducted at elementary school 207
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Hanff Jr., William A. "A Media Archeology of Education Innovation History and Pandemics." In 2nd Annual Faculty Senate Research Conference: Higher Education During Pandemics. AIJR Publisher, 2022. http://dx.doi.org/10.21467/proceedings.135.6.

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How do we as researchers and educators discern how past institutions of higher education responded to pandemics and other social stresses, and what practices we can adopt from them? Combining Jussi Parikka’s ideas of media archeology with the radical post-colonialism of Nonwestern Educational Traditions by Timothy Reagan, this research explores specific artifacts of western and nonwestern systems of education innovation at specific periods in history, how these institutions responded to crises and pandemics, and what this suggests to our contemporary post-literate networked system of higher ed
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Kieu Trung, Son. "The Phenomenon of Writing new Lyrics for Folk Songs to Broadcast on Mass Media in Vietnam." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.5-3.

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The phenomenon of creating new lyrics for folk songs provides an interesting combination between the two fields of linguistics and ethnomusicology (or performing arts) and is highly applicable for life in Vietnam. This research aims at the meaning of choosing folk melodies to express language and to express an ideological content. Based on the thesis of linguistic anthropology, considering language to be a reflection of the human being, this study considers the choice of the way language is transmitted as part of that reflection. To conduct this study, we will look at the Voice of Vietnam Radi
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Schreiber, W. C., P. S. Lowery, and J. S. Roberts. "A Parameter Study of the Two-Phase Ground Water Transport in the Soil Surrounding a Growing Hemispherical In Situ Vitrification Melt." In ASME 1996 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 1996. http://dx.doi.org/10.1115/imece1996-0170.

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Abstract Numerical simulation is used to test the effect of several parameters on the water balance and pressure field surrounding a growing hemispherical In Situ Vitrification (ISV) melt. In the current project, a hemispherical annulus of unsaturated soil contained between a growing melt and an impervious wall is modeled. Water vapor vents to atmospheric conditions. The soil is considered a porous media; consequently, fluid velocity can be modeled by Darcy’s equation. The capillary pressure and relative permeability are modeled using the equations derived by van Genuchten. The computer model
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Kutuzov, A., V. Fomin, V. Mikhailov, and J. Rodina. "SHIFTRY: WEB SERVICE FOR DIACHRONIC ANALYSIS OF RUSSIAN NEWS." In International Conference on Computational Linguistics and Intellectual Technologies "Dialogue". Russian State University for the Humanities, 2020. http://dx.doi.org/10.28995/2075-7182-2020-19-500-516.

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We present the ShiftRy web service. It helps to analyze temporal changes in the usage of words in news texts from Russian mass media. For that, we employ diachronic word embedding models trained on large Russian news corpora from 2010 up to 2019. The users can explore the usage history of any given query word, or browse the lists of words ranked by the degree of their semantic drift in any couple of years. Visualizations of the words’ trajectories through time are provided. Importantly, users can obtain corpus examples with the query word before and after the semantic shift (if any). The aim o
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Bohanţov, Alexandru. "Intercultural dialogue in today’s documentary fi lm." In Conferința științifică internațională Patrimoniul cultural: cercetare, valorificare, promovare. Ediția XIV. Institute of Cultural Heritage, Republic of Moldova, 2022. http://dx.doi.org/10.52603/pc22.21.

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It is well known that in traditional human societies, intercultural communication is mainly achieved through natural language. In the contemporary era, however, the written/oral discourse has been continuously integrated into increasingly complex semiotic systems by means of sophisticated information technologies. Th is phenomenon amplifi ed the intercultural dialogue and, thus, a regeneration of the exchange of symbolic goods at the planetary level was attested. In general, throughout history, mass media, starting with print media, radio communication, cinema, television and up to the Interne
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Sîciov, Serghei. "Reflection in the media of the celebration of the new year by the russian urban community." In Simpozionul Național de Studii Culturale, Ediția a 2-a. Institute of Cultural Heritage, Republic of Moldova, 2022. http://dx.doi.org/10.52603/9789975352147.25.

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One of those holidays that unites the Russian urban community of the Republic of Moldova is the celebration of the New Year. Even more important for Russians is the celebration of the New Year in the old style, which according to the Julian calendar occurs from 13 to 14 January. Based on the materials of the newspaper “Russkoe slovo” and a number of online news sites, the elements of the celebration of this event were analyzed. Every year the main organizer is the Russian Community of the Republic of Moldova and the Russian Center for Science and Culture. According to the mass media, the New Y
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Hurduzeu, Nicolae, and Dana Craciun. "ACTING LIKE A HISTORIAN IN A TECHNOLOGY BASED CLASS." In eLSE 2017. Carol I National Defence University Publishing House, 2017. http://dx.doi.org/10.12753/2066-026x-17-124.

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Current students are surrounded by ICT since an early age, being used to communicate, collaborate and access short informations, generally presented in a visual form. In this context, education should take into account both the informal preconceptions/knowledge of students and their previously acquired competencies, their learning style based on visuals, their need to communicate and collaborate in the virtual environment. There are many strategies one can adopt to encourage students to study history. Perhaps, one of the most effective strategies in the context described above is one in which
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Reports on the topic "Mass media and history"

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Khomenko, Tetiana, та Yuriy Kolisnyk. Втрати української культури у російсько-українській війні: культурно-інформаційний спротив. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11749.

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The authors explored the activity of mass media and cultural organizations aimed at clarification of the current problematic issue – preservation of Ukrainian cultural heritage under the conditions of the full-scale invasion of Russia into Ukraine. The authors emphasize that occupants not only destroy historic buildings, i.e. material objects, but also steal art values, destroy library and archive funds; their actions are aimed at destruction of our spirituality, identity and history. It is pointed out that there are the main streams in the work of journalists, experts, and culture figures, na
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Moss, Robb, Tristan Gebhart, David Frost, and Christian Ledezma. Flow-Failure Case History of the Las Palmas, Chile, Tailings Dam. Pacific Earthquake Engineering Research Center, University of California, Berkeley, CA, 2019. http://dx.doi.org/10.55461/gvif2980.

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This report documents the flow failure of the Las Palmas tailings dam that was induced by the 27 February 2010 Maule Chile M8.8 earthquake. The Las Palmas site is located in Central Chile in Region VII near the town of Talca. Construction of the tailings dam occurred between 1998 as part of a gold mining operation and was no longer in active use. The ground shaking from the earthquake induced liquefaction of the saturated tailings material and resulted in a flow failure that ran out upwards of 350 m, flowing downslope in two directions. This report is broken into three sections: A summary of t
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Schmidt, Alex P. Defining Terrorism. ICCT, 2023. http://dx.doi.org/10.19165/2023.3.01.

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This report summarizes, and builds on, some of the author’s previous conceptual work. It approaches the definition of terrorism from five angles: (i) by focusing on the history of terrorism; (ii) by focusing on the psychology of ‘terror’ (the threat and fear factor); (iii) by focusing on forms of political violence other than terrorist violence; (iv) by focusing on the terrorist act; and (v) by focusing on the terrorist. Subsequently it addresses the question who should have definition power? The author looks at how terrorists, victims of terrorism, religious authorities, mass and social media
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Lyzanchuk, Vasyl. STUDENTS EVALUATE THE TEACHING OF THE ACADEMIC SUBJECT. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12159.

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The article reveals and characterizes the methodological features of teaching the discipline «Intellectual and Psychological Foundations of Mass Media Functioning» on the third year of the Faculty of Journalism at Ivan Franko National University of Lviv. The focus is on the principles, functions, and standards of journalistic creativity during the full-scale war of the Russian Federation against Ukraine. As the Russian genocidal, terrorist, and ecocidal war has posed acute challenges to the education and upbringing of student youth. A young person is called not only to acquire knowledge but to
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Tan, Peng, and Nicholas Sitar. Parallel Level-Set DEM (LS-DEM) Development and Application to the Study of Deformation and Flow of Granular Media. Pacific Earthquake Engineering Research Center, University of California, Berkeley, CA, 2023. http://dx.doi.org/10.55461/kmiz5819.

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We present a systematic investigation of computational approaches to the modeling of granular materials. Granular materials are ubiquitous in everyday life and in a variety of engineering and industrial applications. Despite the apparent simplicity of the laws governing particle-scale interactions, predicting the continuum mechanical response of granular materials still poses extraordinary challenges. This is largely due to the complex history dependence resulting from continuous rearrangement of the microstructure of granular material, as well as the mechanical interlocking due to grain morph
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Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco, and C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral,
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic funct
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Shey Wiysonge, Charles, Lilian Dudley, and Jimmy Volmink. Do mass media interventions increase uptake of HIV testing? SUPPORT, 2017. http://dx.doi.org/10.30846/1703052.

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Low uptake of HIV testing is one of the main reasons why only one third of people who need antiretroviral medications are currently receiving treatment worldwide. Mass media are sometimes used to promote voluntary HIV counseling and testing and to sustain test seeking behavior. Mass media include television, radio, internet, newspapers, books, posters, and billboards.
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Robinson, John R. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects. Defense Technical Information Center, 2008. http://dx.doi.org/10.21236/ada482173.

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