Academic literature on the topic 'Mass media and language'

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Journal articles on the topic "Mass media and language"

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Abdusatarov, Ramziddin Khayridinovich. "ON MASS MEDIA AND STATE LANGUAGE." CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES 02, no. 08 (August 31, 2021): 4–8. http://dx.doi.org/10.37547/philological-crjps-02-08-02.

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The Law “On the State Language of the Republic of Uzbekistan” was adopted and the Uzbek language gained a legal basis. The law is an important factor in expressing the spirituality, spirit and dignity of the Uzbek nation, that is, the status of the language has been legally strengthened. In his speech on the occasion of the 30th anniversary of the official status of the Uzbek language, President of the Republic of Uzbekistan Shavkat Mirziyoev said that “Uzbek as a state language has emerged as a powerful force uniting our people and mobilizing our society for great goals... Language is the wealth, values and property of the nation”.
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qizi, Xusanova Zuhra Almamat. "METHODOLOGY OF TEACHING GENRES OF MEDIA LANGUAGE STYLE IN THE MEDIA." Current Research Journal of Philological Sciences 5, no. 1 (January 1, 2024): 26–29. http://dx.doi.org/10.37547/philological-crjps-05-01-06.

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This article talks about the fact that today the ability to select and correctly evaluate information in the world's mass media is becoming relevant, and it is necessary to develop media literacy skills and habits from childhood so that consumers can critically analyze mass media.
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한성우. "Mass Media Language and Phonological Research." EOMUNYEONGU 58, no. ll (December 2008): 137–60. http://dx.doi.org/10.17297/rsll.2008.58..006.

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Kalinina, Margarita V. "LANGUAGE ECOLOGY. BORROWINGS IN MASS MEDIA." Bulletin of the South Ural State University series Linguistics 15, no. 2 (2018): 43–47. http://dx.doi.org/10.14529/ling180208.

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Balabekova, М. А., and N. K. Khan. "Language convergence in mass media texts." Bulletin of the Karaganda University Phylology Series 2, no. 106 (June 30, 2022): 13–19. http://dx.doi.org/10.31489/2020ph2/13-19.

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Geis, Michael L. "Language and Media." Annual Review of Applied Linguistics 7 (March 1986): 64–73. http://dx.doi.org/10.1017/s0267190500001653.

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There are a number of linguistic issues that arise in connection with mass media, including the relationship between media and language attitudes, the role of language in the news, and the role of language in advertising. In the last three years, there has been active scholarship in each of these areas. In what follows, there is a brief discussion of developments in each of these areas and an annotated bibliography.
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J, Rini Afrilesa, and Helmita Helmita. "Language Change and Social Context in Mass and Social Media." Jurnal Ilmiah Langue and Parole 5, no. 2 (June 5, 2022): 18–22. http://dx.doi.org/10.36057/jilp.v5i2.521.

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Wardhaugh in Chaer and Agustina distinguishes two types of language change: internal and external change. Internal changes occur from within the language itself, such as phonological, morphological, or syntactic changes. External changes occur due to outside influences, such as borrowing or absorption of vocabulary, the addition of phonemes from other languages and so on. The purpose of this research is (1) to analyse the language change that can be found in mass media and social media. (2) to analyse the social context that can be found in mass media and social media. The method used in this research is the qualitative method. The data was taken from Padang Express newspaper and Facebook. From the analysis there are so many languages change that can be found in mass and social media. Many people change the language when they used it in mass and social media.
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Savitri, Ayu Ida. "Language Maintenance Through Comic Strips." Culturalistics: Journal of Cultural, Literary, and Linguistic Studies 3, no. 1 (February 27, 2019): 11–16. http://dx.doi.org/10.14710/culturalistics.v3i1.3861.

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AbstractLanguage, both spoken and written, is an evidence of human civilization as it tells the culture of its users. A language extincts when its speakers were also gone without passing it into their future users. Or else, their descendants shift their language to another so that the previous one is no longer used. The extinction of many indigenous languages in Indonesia shows that their users choose to use another languages that give them more benefit than those indigenous languages. For example, instead of using indigenous languages as their mother tounge, Javanese people choose Indonesian (the official language) or even English (the international language) as their first language. Language maintenance is then needed to do to preserve the languages and the culture embedded in its use. One of the ways to do it is by using it through mass media since they have strong influence toward people. This research describes indigenous language maintenance through printed mass media, particularly through comic strip on newspaper, tabloid and magazine. Comic strip is one of the sections in printed media, usually newspaper, using spoken language written on its panel that sometimes using part of indigenous language in the conversation of its characters. The writer shows how and comic strips at printed mass media indirectly preserve spoken Javanese.
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Materynska, Olena. "ENVIRONMENTAL THREATS: MASS-MEDIA COVERAGE OF NEW CHALLENGES IN GERMAN-LANGUAGE MASS MEDIA." Bulletin of Taras Shevchenko National University of Kyiv. Literary Studies. Linguistics. Folklore Studies, no. 31 (2022): 27–33. http://dx.doi.org/10.17721/1728-2659.2022.31.06.

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This study focuses on the coverage of environmental threats in the German-language media. The methodology of this study is based on the ecolinguistic approach, particularly the achievements of media ecology, identifying the harmonization of the media space as a priority for journalism and a relevant area for linguistic studies. The German-language media focuses on the environmental challenges caused by the war in Ukraine, the threat of imminent climate change, and the COVID-19 pandemic. The effectiveness of their media presentation by the lexical and stylistic means is becoming relevant for linguistic research. The anthropocentric worldview of the human being causes a significant manipulative effect of anthropomorphic metaphor on the reader and helps to promote a conscious attitude to the environment. The distinguished models of metaphor and metonymy, used to increase the emotional plane of the described content, indicate the possibility of their use as a tool for awakening ecolinguistic consciousness. The socio- and psycholinguistic experiment determined the peculiarities of the German-speaking respondents' reception of publications on environmental issues. Representatives of the younger generation (mostly students) were interviewed, which allowed forming an idea of their interest in overcoming ecological problems and finding out popular sources of information about them. The impossibility of an immediate comprehensive expert assessment of the consequences of the war in Ukraine for all ecosystems determines further research into the means of media attention to this issue.
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Widiantana, I. Kadek. "MEDIA MASSA BERBAHASA BALI SEBAGAI MEDIA PEMERTAHANAN BAHASA BALI DI PROVINSI BALI." Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya 17, no. 1 (March 30, 2022): 1–9. http://dx.doi.org/10.25078/wd.v17i1.29.

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Balinese language as the mother tongue of the Balinese people is inherited and used until now. As part of the cultural treasures, the existence of the Balinese language is very important to be preserved. The Provincial Government of Bali, as the highest policy holder in the region, has also issued various legal regulations, both in the form of regional regulations and governor regulations in preserving the Balinese language. Policies from the local government certainly require support from all components of Balinese society as supporters and users of the Balinese language. In addition to the efforts carried out by the local government, the mass media in Bali have also long played a role in preserving the Balinese language, one of which is by including Balinese language rubrics in the mass media published, either in daily, weekly or monthly editions. However, the contribution of the Balinese-language mass media is felt to have received less attention from the public, including the government, so that its existence is fluctuating. Therefore, it is important to conduct a study on how the development, existence and also the supporting or inhibiting factors of maintaining the Balinese language through the Balinese language mass media. When viewed from its development, the mass media in Balinese language has been developing for a long time. The Balinese language mass media is still effective in conveying information to the public, because most Balinese people are still active in using the Balinese language. Factors supporting the existence of Balinese-language mass media in Bali include, among others, the support of the Bali provincial government in preserving the Balinese language and literature in the form of regulations in the form of governorates and local regulations; the idealism of the owners or managers of Balinese-language mass media in Bali; the development of Balinese language communities; there are universities that open Balinese language departments. The inhibiting factors for the existence of Balinese-language mass media in Bali include very little interest in writing by the Balinese; the Balinese language is only a spoken language, not a written language; the world of literature is very minimal; operating costs
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Dissertations / Theses on the topic "Mass media and language"

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Chan, Mei-kuen Elaine, and 陳美娟. "Expression of modality in the language of the mass media." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31951831.

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Chan, Mei-kuen Elaine. "Expression of modality in the language of the mass media." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B21160375.

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Chan, Kar-wing Veronica. "Social attitudes towards swearing and taboo language." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18685377.

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Shah, Shibani. "Framing Kargil: Media Language and Coverage of the Kargil Conflict in the Indian Press." The Ohio State University, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=osu1381407643.

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La, Cues Victoria Lynn. "Disabling language and AIDS: An analysis of language in mainstream media." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1483.

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Karim, Karim H. (Karim Haiderali) 1956. "Constructions of the Islamic peril in English-language Canadian print media : discourses on power and violence." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=42064.

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This is an inquiry into cultural constructions of "Islamic violence" in dominant Northern discourses. Mainstream Canadian journalism's participation in these discourses is analyzed within the context of its cultural and structural integration into global media networks. Media materials are scrutinized using critical discourse, dramatistic, and ritual analysis methodologies. The thesis follows Hamid Mowlana's suggestion that inquiries into international communication flows should move beyond traditional paradigms of inter-national relations (in which nation-states are the primary objects of study) to consider intra- and transnational participants as well.
Borrowing from Jacques Ellul, this study examines the importance of myth as a fundamental basis of communication. However, unlike Ellul, it also explores alternatives to the operations of dominant communication structures. Edward Said's critique of Orientalism informs the analysis of Northern portrayals of Muslim societies; but the dissertation attempts to avoid overstating the Orientalist discourses' hegemony by proposing a model of competition among dominant, oppositional and alternative discourses on "Islam."
Mainstream media's adherence to dominant technological myths and their general reticence about the structural and direct violence of elite states are examined. Distinct similarities are found between the utopic orientations and technical operations of dominant Northern and Muslim discourses, as well as in Jewish, Christian and Muslim conceptions of holy/just war. The proliferation of contemporary Northern images about "Islam" are traced historically to four primary stereotypes about Muslims.
Examinations of the supposedly objective and secularist media reportage on terrorism show differences in portrayal according to the perpetrators' religions. Analyses of the coverage of wars involving peoples of Muslim backgrounds in the Middle East, Bosnia-Herzegovina, and the former USSR demonstrate the tendency of dominant journalistic scripts to attribute diverse political, economic and territorial conflicts to a monolithic "lslam" The dissertation traces how the global media narrative's transformation of Saddam Hussein from an ally of the West to a demonic despot was aided by according him "Islamic" characteristics. It also looks at the emergence of "Islam" as a post-Cold War Other. Lastly, proposals made by scholars and journalists for enhancing inter-cultural communication between Northern and Muslim societies are considered.
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Brandeis, Judy. "English language arts and media education : making links." Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=21197.

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The purpose of this study is to advance existing Media Education theory by looking at similarities in English Language Arts (ELA) theory and Media Education theory. The study explores similarities and differences between the two areas of study creating a broader understanding of literacy, English Language Arts, Media Education and pedagogy.
In order to clarify the co-relation between English Language Arts theory and Media Education theory, I interviewed experts in both fields to shed light on how these two areas of study complement one another and where the points of difference lie. The information points to the development in theory and opportunities for research that may help teachers in training and classroom teachers integrate Media Education and ELA education.
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Winterstein, David P. "Language and media in the promotion of the Breton cultural identity in the European Union /." Thesis, Connect to this title online; UW restricted, 2001. http://hdl.handle.net/1773/6170.

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Oostendorp, Marcelyn Camereldia Antonette. "Investigating changing notions of "text": comparing news text in printed and electronic media." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9984_1183428106.

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This research aimed to give an account of the development of concepts of text and discourse and the various approaches to analysis of texts and discourses, as this is reflected in core linguistic literature since the late 1960s. The idea was to focus specifically on literature that notes the development stimulated by a proliferation of electronic media. Secondly, this research aimed to describe the nature of electronic news texts found on the internet in comparison to an equivalent printed version, namely texts printed in newspapers and simultaneously on the newspaper website.

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Kassam, Shelina. "The language of Islamism : Pakistan's media response to the Iranian revolution." Thesis, McGill University, 1993. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=69615.

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In recent Muslim history, the Iranian Revolution of 1978/79 has been a watershed event which has had--and continues to have--a significant impact on Muslim societies. Indeed, the Revolution is often perceived as the single most important example in contemporary times of the manner in which Islamism has been utilized as a revolutionary tool. The success of the Revolution in utilizing ideological Islam has had important implications for Pakistan, given the latter's reliance upon Islamism in its public life. This thesis examines editorial response in the Pakistani press to the Iranian Revolution of 1978/79 and analyzes the factors which influenced this reaction.
Pakistan's response to the Iranian Revolution provides a glimpse into the nature of a country coming to terms with itself and its own interpretation of its dominant socio-political ideology. The Revolution highlighted already-existing tensions within the Pakistani national psyche: questions were raised with regard to the ideological direction of the country, its pragmatic concerns for security as well as the role of Islam in the formation of a public identity. The Iranian Revolution, by presenting differing perspectives on some of these issues--though all were framed within the context of the language of Islamism--served to deepen the collective Pakistani soul-searching. The nature of Pakistani response was essentially one of an intricate balancing act amongst competing loyalties, perspectives and imperatives. This response highlighted Pakistan's somewhat tense relationship with itself and its reliance upon Islam as a dominant socio-political ideology. (Abstract shortened by UMI.)
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Books on the topic "Mass media and language"

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Arokianathan, S. Language use in mass media. New Delhi: Creative Publishers, 1988.

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Wimmer, Roger D. Mass media research: An introduction. 7th ed. Belmont, CA: Thomson/Wadsworth, 2003.

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Potter, W. James. Media literacy. 5th ed. Thousand Oaks: SAGE Publications, 2011.

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'Biodun, Salawu, and Centre for Black and African Arts and Civilization., eds. Indigenous language media in Africa. Lagos: CCBAAC, 2006.

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1938-, Aitchison Jean, and Lewis Diana M, eds. New media language. London: Routledge, 2003.

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Koschnick, Wolfgang J. Media-Lexikon Schweiz. München: K.G. Saur, 1995.

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Koschnick, Wolfgang J. Media-Lexikon Österreich. München: K.G. Saur, 1995.

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Campbell, Richard. Media & culture: An introduction to mass communication. 4th ed. Boston: Bedford/St. Martins, 2004.

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Campbell, Richard. Media & culture: An introduction to mass communication. 6th ed. Boston: Bedford/St. Martins, 2009.

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Campbell, Richard. Media & culture: An introduction to mass communication. 4th ed. Boston: Bedford/St. Martin's, 2004.

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Book chapters on the topic "Mass media and language"

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Oguntoye, Charles Abiodun. "Mass Communication and African Indigenous Societies: The Meeting Point." In Indigenous African Language Media, 85–92. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-0305-4_6.

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Strand, Thea R. "Dialect as style in Norwegian mass media." In Studies in Language Variation, 185–204. Amsterdam: John Benjamins Publishing Company, 2012. http://dx.doi.org/10.1075/silv.9.10str.

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Asuman, Manfred Kofi Antwi, and Subeshini Moodley. "Livelihood Improvement Through Participatory Mass Communications: A Study on Community Radio and the Lives of Women in Northern Ghana." In Indigenous African Language Media, 381–99. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-0305-4_22.

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Carter, Phillip M. "Engaging Local and Mass Media on Issues of Language Policy." In Data Collection in Sociolinguistics, 314–17. Second edition | New York, NY : Routledge, [2018]: Routledge, 2017. http://dx.doi.org/10.4324/9781315535258-60.

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Kolmakova, Valentina, Oksana Marunevich, and Yulia Karagodskaya. "Critical Analysis of Language Deviations in Modern Mass Media Metaphorology." In XV International Scientific Conference “INTERAGROMASH 2022”, 981–90. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-21432-5_103.

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Sinochkina, Birute. "The Russian language of the Lithuanian Republic as reflected in mass media discourse 1." In The Soft Power of the Russian Language, 89–107. New York, NY : Routledge, [2019] | Series: Studies in contemporary Russia: Routledge, 2019. http://dx.doi.org/10.4324/9780429061110-9.

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Drury, Brett, and Samuel Morais Drury. "The Identification of Framing Language in Business Leaders’ Speech from the Mass Media." In Information Management and Big Data, 376–83. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76228-5_27.

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Salameh Jiménez, Shima. "Chapter 1. Linguistic change in the 20th century." In Language Change in the 20th Century, 17–62. Amsterdam: John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/pbns.340.01sal.

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This paper analyses the colloquialization of football-match broadcastings in Peninsular Spanish throughout the 20th century, in line with other recent works dealing with the colloquialization of mass-media. To do so, it accounts for (a) linguistic features, (b) register variation, and (c) external factors related to colloquialization. The analysis is based on a self-compiled database of audio-visual recordings aired between 1968 and the 2000s in Tv and radio. According to results, colloquialization in Peninsular Spanish football broadcasts was developed during three main periods: 1960s–1980s, 1980s–1990s, and 1990s up to now. Specifically, colloquialization can be measured by speech speed, vocabulary and the use of address terms, among other features. These features, in turn, are associated with register variation properties, such as changes in the proximity shared by speakers or the presence of day-to-day topics in broadcastings. Last, some external factors, such as the influence of historical events or the role of announcers also seem to affect the results analysed.
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Osuchukwu, Caroline Nonye, Bibian Ugoala, and Odey Simon Robert. "Mass Media in Deceitful Pragmatic Misrepresentation of, and the Heightened Intergroup Conflicts Among Sub-Saharan African Ethno-Religious and Linguistic Groups." In Sub-Saharan Political Cultures of Deceit in Language, Literature, and the Media, Volume II, 169–88. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-42883-8_9.

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Newton, Kenneth. "Mass Media." In Developments in British Politics 2, 313–26. London: Macmillan Education UK, 1988. http://dx.doi.org/10.1007/978-1-349-10230-3_15.

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Conference papers on the topic "Mass media and language"

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Rudnev, Viacheslav. "Using Folk Constructions / Phrases in Mass Media Language." In GLOCAL Conference on Mediterranean and European Linguistic Anthropology Linguistic Anthropology 2022. The GLOCAL Unit, SOAS University of London, 2023. http://dx.doi.org/10.47298/comela22.7-2.

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The modern epoch produces new special demands on language as a tool of communication and information. This process occurs on TV, and printed and online mass media. Recently Russian mass media has borrowed words and phrases from folk texts related to an era of preindustrial society (when people were organically connected with nature) for news and new events. For example, the phrases ‘mushroom rains’ (characterizing perspective, promising good conditions for negotiations), the ‘goat tracks’ (difficult going for negotiations), ‘bear zeal’ (unreasonable use of force), etc. which specify described situations, are actively entered into the text of comments and show events of modern society. These phrases are used in a new context for the purpose of brighter, emotional submission of information. The study, involving ethnological data, considers both printed and online media and analyzes the meanings of these phrases in a language of Russian folk culture. Practically, by attracting these words and phrases, mass media creates a special emotional background (context) making it practical for presenting new data. The analysis of different types of metaphor promotes better understanding of problems of modern mass media in language use. In appealing to folk language’s constructions, mass media has removed boundaries and facilitates emotional intellectual judgment. This becomes a response to the change of the identity of the reader / consumer of information. The considered words and phrases (concern for wildlife and natural phenomena) were well mastered by humans in preindustrial society; they were included in ethno cultural ideas and composed a linguistic picture of the world. These are the culturally marked words that help to set up a system of coordinates in which people live, which forms the world image and, fundamental elements of ethnic culture. These words found their niche in modern news texts. Analyzing the using of folk words / phrases (result of folk life-support activity and nature use) in a modern text gives a new possibility for better understanding the relationships between language, society and culture.
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Alisherovna, Khamrabaeva Shirin. "MASS MEDIA TECHNOLOGIES IN TEACHING FOREIGN LANGUAGES." In TEACHING FOREIGN LANGUAGES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: BEST PRACTICES, PROBLEMS AND OPPORTUNITIES. ISCRC, 2023. http://dx.doi.org/10.37547/geo-72.

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This article discusses the use of multimedia technologies in foreign language teaching. Using specially prepared multimedia programs, electronic textbooks, multimedia reference books, encyclopedias and dictionaries for the educational process, creating a communicative environment for learning, developing interest in language learning, conditions that are as close as possible to real spoken communication in a foreign language in the absence of a natural language environment are discussed.
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Syafyahya, L. "Maintaining Systems in Language News are Criminal in Mass Media." In First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019. EAI, 2019. http://dx.doi.org/10.4108/eai.23-3-2019.2284881.

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Kalynovska, I. "LANGUAGE AT WAR: RECENT RUSSIAN PROPAGANDA AGGRAVATION IN MASS MEDIA." In DÉBATS SCIENTIFIQUES ET ORIENTATIONS PROSPECTIVES DU DÉVELOPPEMENT SCIENTIFIQUE. La Fedeltà & Plateforme scientifique européenne, 2022. http://dx.doi.org/10.36074/logos-11.11.2022.24.

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Bajari, Atwar. "Language Provocation on Football Fanatic Fans (Study of Virtual Communication Ethnography on Facebook of Football Fans Club in Indonesia)." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2017. http://dx.doi.org/10.17501/medcom.2017.2101.

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Bajari, Atwar. "Language Provocation on Football Fanatic Fans (Study of Virtual Communication Ethnography on Facebook of Football Fans Club in Indonesia)." In World Conference on Media and Mass Communication. TIIKM, 2016. http://dx.doi.org/10.17501/medcom.2017.3101.

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BADMAEVA, L. B. "THE LANGUAGE OF MASS MEDIA: PROCESSES OF LEXICAL DEARCHAIZATION IN THE MODERN BURYAT LANGUAGE." In Scientific conference, devoted to the 95th anniversary of the Republic of Buryatia. Publishing House of the Buryat Scientific Center of the Siberian Branch of the Russian Academy of Science, 2018. http://dx.doi.org/10.30792/978-5-7925-0521-6-2018-270-271.

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Nesterova, Natalia N., and Svetlana V. Fashchanova. "Dictionaries of the mass media language as a reflection of dynamic processes in the media sphere." In Lexicography of the digital age. TSU Press, 2021. http://dx.doi.org/10.17223/978-5-907442-19-1-2021-37.

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Rohmadi, M., and M. Sudaryanto. "The Face of Political Discourse in Mass Media." In First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019. EAI, 2019. http://dx.doi.org/10.4108/eai.23-3-2019.2284879.

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Wijayanti, Asri, and Irsyadi Shalima. "Connotation Creation Techniques on Title of Political News in Online Mass Media." In Proceedings of the 1st International Conference on Language and Language Teaching, ICLLT 2019, 12 October, Magelang, Central Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.12-10-2019.2292199.

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Reports on the topic "Mass media and language"

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NARYKOVA, N. A., S. V. KHATAGOVA, and Yu R. PEREPELITSYNA. PEJORATIVE WORDS IN GERMAN MASS-MEDIA IN NOMINATIONS OF POLITICIANS. Science and Innovation Center Publishing House, April 2022. http://dx.doi.org/10.12731/2077-1770-2021-14-1-3-57-68.

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One of the main functions of mass media is influence on public opinion. So emotionally-painted lexical means are widely used in mass media in relation to leading politicians who are the centre of political arena. They are exposed to the frequent criticism, a negative estimation. The present article is devoted to the consideration of pejorative lexicon which is applied in nominations for heads of states. An empirical material of research were electronic newspapers and editions: Der Spiegel, Die Zeit, Sueddeutsche Zeitung, Der Tagesspiegel, taz, Die Welt, Gegenblende. As the basic methods of research are the following: the componental analysis, the lexico-semantic analysis, the stylistic analysis. The result of research revealed, that in German mass media there is a significant amount of persons names pejorative colouring. They express censure, disrespect, sneer, hatred, antipathy, condemnation, mistrust and so on. There main word-formations for persons nominations are composition, a derivation with using of suffixes and subsuffixes, attributive word-combinations, metaphorically-metonymical way. The materials of the research work can be used in the course of learning German language, at the practical training in oral speech, and also in the course of lexicology, general and aspect lexicography.
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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Pavlyuk, Іhor. Культурно-інформаційний простір України в роки німецько-фашистської окупації: за матеріалами україномовної колаборантської преси. Ivan Franko National University of Lviv, March 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11719.

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The purpose of thіs artіcle іs to cover the cultural and іnformatіon space of the western Ukraіnіan lands durіng the Nazі occupatіon: accordіng to the Ukraіnіan-language collaboratіng press іn the context of exіstentіal projectіons on the modern war іn Ukraіne wіth Russіa’s occupatіon of some Ukraіnіan terrіtorіes. The methodologіcal basіs of our study іs the groupіng and іnductіve-deductіve analysіs of the then medіa (іncludіng the press) by place of publіcatіon and genre-thematіc focus (perіodіcals for women, chіldren’s magazіnes, busіness newspapers and magazіnes), the separatіon of іnformatіon-analytіcal neutral and the propaganda paradіgm wіth pro-Ukraіnіan and pro-German, antі-Bolshevіk socіo-polіtіcal vectors: dіstіnguіshіng between “Ukraіnіan-language” and “Ukraіnіan-language” journalіsm, whіch іn the mass medіa turn the press іnto a metatext whose modalіty can be useful and constructіve. (state-buіldіng) and negatіve (destructіve) patterns of functіonіng of the medіa іn the enemy-occupіed terrіtory, when іt іs necessary to fіght on several fronts at the same tіme. Among the research methods used іn the artіcle: comparatіve, phenomenologіcal, psychoanalytіc (probіng archetypes), hermeneutіc, deconstructіvіst, socіo-psychologіcal. The study showed and confіrmed that one of the best іllustratіons of German polіcy іn Ukraіne durіng World War ІІ was the attіtude of the occupіer to relіgіon, Ukraіnіan women, chіldren, and other occupіers, іncludіng the Bolshevіks, as reflected іn the eponymous Ukraіnіan magazіnes (“Ukraіnіan chіld”, “Farmer”, etc.) and, of course, іn theіr content and even formal desіgn, as stated іn the text of the artіcle The obtaіned results allowed us to formulate the followіng conclusіons. An analysіs of the Ukraіnіan-language (collaboratіng) press publіshed іn the western part of Ukraіne іn 1941-1944 convіncіngly proves that only an іndependent, sovereіgn state can claіm authentіcally, deeply іts own, іdentіcal mass medіa. And controlled, because the medіa fіnanced by the occupatіon authorіtіes, although publіshed іn Ukraіnіan, were Ukraіnіan-speakіng іn letter, but German-speakіng іn spіrіt, іe not Ukraіnіan-speakіng, although well-known Ukraіnіan artіsts took part іn the creatіon of these propagandіstіc sources of іnformatіon. sіgnіfіcant names and archetypes of Ukraіnіan culture were engaged at that tіme. Key words: collaboratіng press, propaganda, іdentіty, mass medіa, cultural and іnformatіon space.
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Lyzanchuk, Vasyl. STUDENTS EVALUATE THE TEACHING OF THE ACADEMIC SUBJECT. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12159.

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The article reveals and characterizes the methodological features of teaching the discipline «Intellectual and Psychological Foundations of Mass Media Functioning» on the third year of the Faculty of Journalism at Ivan Franko National University of Lviv. The focus is on the principles, functions, and standards of journalistic creativity during the full-scale war of the Russian Federation against Ukraine. As the Russian genocidal, terrorist, and ecocidal war has posed acute challenges to the education and upbringing of student youth. A young person is called not only to acquire knowledge but to receive them simultaneously with comprehensive national, civic, and moral-spiritual upbringing. Teaching and educating students, the future journalists, on Ukrainian-centric, nation-building principles ensure a sense of unity between current socio-political processes and historical past, and open an intellectual window to Ukraine’s future. The teaching of the course ‘Intellectual-Psychological Foundations of Mass Media Functioning’ (lectures and practical classes, creative written assignments) is grounded in the philosophy of national education and upbringing, aimed at shaping a citizen-patriot and a knight, as only such a citizen is capable of selfless service to their own people, heroic struggle for freedom, and the united Ukrainian national state. The article presents student creative works, the aim of which is to develop historical national memory in students, promote the ideals of spiritual unity and integrity of Ukrainian identity, nurture the life-sustaining values of the Ukrainian language and culture, perpetuate the symbols of statehood, and strengthen the moral dignity and greatness of Ukrainian heroism. A methodology for assessing students’ pedagogical-professional competence and the fairness of teachers who deliver lectures and conduct practical classes has been summarized. The survey questions allow students to express their attitudes towards the content, methods, and forms of the educational process, which involves the application of experience from European and American countries, but the main emphasis is on the application of Ukrainian ethnopedagogy. Its defining ideas are democracy, populism, and patriotism, enriched with a distinct nation-building potential, which instills among students a unique culture of genuine Ukrainian history, the Ukrainian language and literature, national culture, and high journalistic professionalism. Key words: educator, student, journalism, education, patriotism, competence, national consciousness, Russian-Ukrainian war, professionalism.
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Bilovska, Natalia. TACTICS OF APPROACHING THE AUTHOR CLOSER TO THE READER: INTERACTIVE COOPERATION. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11408.

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The article clarifies the features of interactive relationships, which are modeled by the addresser of modern media text for maximum impact on the addressee. The author controls the perception of the text, focusing on linguistic competence and an objective picture of the reader’s world. A pragmatic approach to journalistic text makes it possible to identify explicit and implicit forms of dialogue: modeling feedback and interactive settings that can turn a hypothetical reader into a real one, adapting to the addressee’s language thesaurus. Discursive openness to the exchange of views with the addressee leads to the fact that the entire media text becomes a guarantee of commonality of addresser-addressee interpretations. The difference between the addresser and the addressee is minimized, their connection is strengthened through the combination of linguistic consciousness, which, in turn, forms a special structure and semantics of the journalistic text, in which the emphasis is not on I but on the Other. The addressee in some implicit or explicit form is always in all segments of the media text, and the author establishes a trusting relationship with the reader through the phatic linguistic means that the addressee relates to himself. Approaching the addressee is a sign of modern journalistic texts, which show a tendency to dialogue and democratization of forms of mass communication, and their characteristic feature is the actualization in the center of attention of the addressee, latent (mediated by written text) dialogue with which is modeled as real. The addressee in the process of establishing contact with the author of the media text also becomes the part of broad cognitive space. This opportunity is realized if the journalist has different types of competence – communicative and procedural, that is, is able to compare their own thesaurus, their own knowledge with the thesaurus and the picture of the world of his reader. Modern journalism is characterized by the search for contact with the addressee and new effective models of influence and intimacy of relationships that contribute to the creation of a single cognitive space for both, which, in turn, will allow the recipient to move from knowledge to understanding.
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Saleem, A., Y. Xin, and G. Sharratt. Media Server Markup Language (MSML). RFC Editor, February 2010. http://dx.doi.org/10.17487/rfc5707.

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10

Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco, and C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, March 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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