Academic literature on the topic 'Mass media and language – Botswana'

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Journal articles on the topic "Mass media and language – Botswana"

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Jeremiah, Koketso. "Promoting Language and Cultural Diversity through the Mass Media: Views of Students at the University of Botswana." European Journal of Social Sciences Education and Research 5, no. 1 (December 30, 2015): 496. http://dx.doi.org/10.26417/ejser.v5i1.p496-507.

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This study investigates the views of students at the University of Botswana as to whether or not the current situation in which the languages of ethnic minority groups in Botswana are marginalized or excluded for use in the national media such as television, radio and the Botswana Daily News, should continue or not. The study answered the following research questions: 1. What national television and radio stations exist in Botswana? 2. What programmes do these television and radio stations broadcast and with which languages? 3. Is the current situation of broadcasting with regard to the languages used for broadcasting fair, and, if not, what can be done to remedy the situation? It also addressed the following objectives:1. To identify the national television and radio stations which exist in Botswana? 2. To identify the programmes that the existing national television and radio stations broadcast and the languages used to broadcast those programmes. 3. To find out if the current system of broadcasting is fair in terms of the languages used and if it is not, to suggest some measures that can be taken to remedy the situation.The study used qualitative methods. Sampling was done by using purposive sampling. The data collection method used was a questionnaire. A sample of seven (7) students responded to the questionnaire. Three (3) or 43% said the current situation should continue while four (4) or 57% said it should be changed. The conclusion was that the current situation which marginalizes minority ethnic groups should be changed.
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Ramos, Rui. "O REI DE ESPANHA FOI CAÇAR ELEFANTES: A CONSTRUÇÃO DISCURSIVA DO EVENTO NOS MEDIA PORTUGUESES." Cadernos de Linguagem e Sociedade 14, no. 1 (June 28, 2013): 17–40. http://dx.doi.org/10.26512/les.v14i1.22186.

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Durante uma caçada aos elefantes, no Botswana, o que o obrigou a um regresso e a uma intervenção cirúrgica urgente. Este facto foi transformado em evento mediático pela imprensa portuguesa, que o manteve na esfera pública durante vários dias, conferindo-lhe um determinado contorno, parcialmente determinado por um interdiscurso ambiental que condena veementemente a morte de animais em vias de extinção e promove a sua preservação. Através do discurso público, os media têm o poder de moldar a percepção dos factos e configuram a realidade, e o ambientalismo, ou o discurso sobre o meio ambiente, é um dos discursos dominantes na esfera pública; por isso, é academicamente pertinente e socialmente útil desenvolver uma análise atenta ao tratamento mediático desses factos, isto é, qual desenho dos factos foi oferecido à opinião pública portuguesa. Para tal, este estudo recorre aos princípios teóricos e metodológicos da análise do discurso, identificando a construção de frames, o repertório interpretativo e os aspetos enunciativos mais salientes identificáveis em artigos de imprensa publicados em quatro jornais diários e dois semanários nas edições de 15 a 22 de abril de 2012.
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한성우. "Mass Media Language and Phonological Research." EOMUNYEONGU 58, no. ll (December 2008): 137–60. http://dx.doi.org/10.17297/rsll.2008.58..006.

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Kalinina, Margarita V. "LANGUAGE ECOLOGY. BORROWINGS IN MASS MEDIA." Bulletin of the South Ural State University series Linguistics 15, no. 2 (2018): 43–47. http://dx.doi.org/10.14529/ling180208.

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Abdusatarov, Ramziddin Khayridinovich. "ON MASS MEDIA AND STATE LANGUAGE." CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES 02, no. 08 (August 31, 2021): 4–8. http://dx.doi.org/10.37547/philological-crjps-02-08-02.

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The Law “On the State Language of the Republic of Uzbekistan” was adopted and the Uzbek language gained a legal basis. The law is an important factor in expressing the spirituality, spirit and dignity of the Uzbek nation, that is, the status of the language has been legally strengthened. In his speech on the occasion of the 30th anniversary of the official status of the Uzbek language, President of the Republic of Uzbekistan Shavkat Mirziyoev said that “Uzbek as a state language has emerged as a powerful force uniting our people and mobilizing our society for great goals... Language is the wealth, values and property of the nation”.
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Simonson, Peter. "Mass Media and Religion." Journal of Communication 47, no. 2 (June 1, 1997): 140–43. http://dx.doi.org/10.1111/j.1460-2466.1997.tb02711.x.

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Potter, W. James. "Conceptualizing Mass Media Effect." Journal of Communication 61, no. 5 (October 2011): 896–915. http://dx.doi.org/10.1111/j.1460-2466.2011.01586.x.

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Geis, Michael L. "Language and Media." Annual Review of Applied Linguistics 7 (March 1986): 64–73. http://dx.doi.org/10.1017/s0267190500001653.

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There are a number of linguistic issues that arise in connection with mass media, including the relationship between media and language attitudes, the role of language in the news, and the role of language in advertising. In the last three years, there has been active scholarship in each of these areas. In what follows, there is a brief discussion of developments in each of these areas and an annotated bibliography.
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Mudliar, P.R. "Language of Advertisement in Hindi Mass Media." Journal of Indian Studies 13, no. 1 (May 2008): 319–44. http://dx.doi.org/10.21758/jis.2008.13.1.319.

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HIRSCH, PAUL M. "Globalization of Mass Media Ownership." Communication Research 19, no. 6 (December 1992): 677–81. http://dx.doi.org/10.1177/009365092019006001.

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Dissertations / Theses on the topic "Mass media and language – Botswana"

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Thothe, Oesi. "Investigating the role of media in the identity construction of ethnic minority language speakers in Botswana : an exploratory study of the Bakalanga." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017788.

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This dissertation investigates the role of media in the identity construction of minority language speakers in Botswana, with a focus on the Bakalanga. The study is informed by debates around the degree to which the media can be seen to play a central role in the way the Bakalanga define their own identity. As part of this, it considers how such individuals understand their own sense of identity to be located within processes of nation-building, and in particular in relation to the construction of a national identity. It focuses, more particularly, on the extent to which the absence of particular languages within media can be said to impact on such processes of identity formation. The study responds, at the same time, to the argument that people’s more general lived experiences and their broader social environment have a bearing on how they make sense of the media. As such, it can be seen to critique the assumption that the media necessarily play a central and defining role within processes of socialisation. In order to explore the significance of these debates for a study of the Bakalanga, the dissertation includes a contextual discussion of language policy in Botswana, the impact of colonial history on such policy and the implications that this has had for the linguistic identity of the media. It also reviews theoretical debates that help to make sense of the role that the media plays within the processes through which minority language speakers construct their own identity. Finally, it includes an empirical case study, consisting of qualitative interviews with individuals who identify themselves as Bakalanga. It is argued that, because of the absence of their own language from the media, the respondents do not describe the media as central to their own processes of identity formation. At the same time, the respondents recognise the importance of the media within society, and are preoccupied with their own marginalisation from the media. The study explores the way the respondents make sense of such marginalisation, as demonstrated by their attempts to seek alternative media platforms in which they can find recognition of their own language and social experience. The study thus reaffirms the significance of media in society – even for people who feel that they are not recognised within such media.
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Morupisi, Joseph. "Women farmers' representation in Botswana Agrinews Magazine." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/6567.

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The Government of Botswana recognises the important role that women can play in the economic development of the country, particularly in the agricultural sector, with respect to food security at both household and national levels. The study sought to investigate how women in agriculture are represented in the Botswana Agrinews Magazine. Moreover, it sought to establish whether, and how, messages conveyed to audience by the Botswana Agrinews Magazine promote any type of social or economic interaction between farming communities, individuals and/or government and other stakeholders. The sources of data were the articles that reported on women farmers from the sample of the Botswana Agrinews Magazine, over 24 months, that is, from January 2012 to December 2013. This magazine under study is a government publication targeting the broad Botswana farming community. Critical discourse analysis revealed that women farmers participated in events associated with commercial horticultural farming, dry land farming (field crop production), in the arable farming sector, at Consumer Fairs and Regional Agricultural shows for Commercial Farmers respectively, as well as in pastoral farming sector events at Agricultural shows. They also participated in the arable farming sector agricultural activities for commercial horticultural farmers and those for subsistence dry land farming. Furthermore, the results revealed that women farmers encountered constraints in the different ventures, they undertook in both arable and pastoral farming. However, the reports showed that they received support from the government and/or other stakeholders to counteract their constraints. Furthermore, the analysis identified the coverage on the themes of (1) arable farming, (2) pastoral farming, (3) integrated farming, and (4) attitudes of both women in agriculture and Ministry of Agriculture workers, which promoted women farmers’ participation in the agricultural sector.
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Chan, Mei-kuen Elaine, and 陳美娟. "Expression of modality in the language of the mass media." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31951831.

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Chan, Mei-kuen Elaine. "Expression of modality in the language of the mass media." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B21160375.

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Chan, Kar-wing Veronica. "Social attitudes towards swearing and taboo language." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18685377.

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Shah, Shibani. "Framing Kargil: Media Language and Coverage of the Kargil Conflict in the Indian Press." The Ohio State University, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=osu1381407643.

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Karim, Karim H. (Karim Haiderali) 1956. "Constructions of the Islamic peril in English-language Canadian print media : discourses on power and violence." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=42064.

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This is an inquiry into cultural constructions of "Islamic violence" in dominant Northern discourses. Mainstream Canadian journalism's participation in these discourses is analyzed within the context of its cultural and structural integration into global media networks. Media materials are scrutinized using critical discourse, dramatistic, and ritual analysis methodologies. The thesis follows Hamid Mowlana's suggestion that inquiries into international communication flows should move beyond traditional paradigms of inter-national relations (in which nation-states are the primary objects of study) to consider intra- and transnational participants as well.
Borrowing from Jacques Ellul, this study examines the importance of myth as a fundamental basis of communication. However, unlike Ellul, it also explores alternatives to the operations of dominant communication structures. Edward Said's critique of Orientalism informs the analysis of Northern portrayals of Muslim societies; but the dissertation attempts to avoid overstating the Orientalist discourses' hegemony by proposing a model of competition among dominant, oppositional and alternative discourses on "Islam."
Mainstream media's adherence to dominant technological myths and their general reticence about the structural and direct violence of elite states are examined. Distinct similarities are found between the utopic orientations and technical operations of dominant Northern and Muslim discourses, as well as in Jewish, Christian and Muslim conceptions of holy/just war. The proliferation of contemporary Northern images about "Islam" are traced historically to four primary stereotypes about Muslims.
Examinations of the supposedly objective and secularist media reportage on terrorism show differences in portrayal according to the perpetrators' religions. Analyses of the coverage of wars involving peoples of Muslim backgrounds in the Middle East, Bosnia-Herzegovina, and the former USSR demonstrate the tendency of dominant journalistic scripts to attribute diverse political, economic and territorial conflicts to a monolithic "lslam" The dissertation traces how the global media narrative's transformation of Saddam Hussein from an ally of the West to a demonic despot was aided by according him "Islamic" characteristics. It also looks at the emergence of "Islam" as a post-Cold War Other. Lastly, proposals made by scholars and journalists for enhancing inter-cultural communication between Northern and Muslim societies are considered.
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La, Cues Victoria Lynn. "Disabling language and AIDS: An analysis of language in mainstream media." CSUSB ScholarWorks, 1997. https://scholarworks.lib.csusb.edu/etd-project/1483.

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Winterstein, David P. "Language and media in the promotion of the Breton cultural identity in the European Union /." Thesis, Connect to this title online; UW restricted, 2001. http://hdl.handle.net/1773/6170.

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Oostendorp, Marcelyn Camereldia Antonette. "Investigating changing notions of "text": comparing news text in printed and electronic media." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9984_1183428106.

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This research aimed to give an account of the development of concepts of text and discourse and the various approaches to analysis of texts and discourses, as this is reflected in core linguistic literature since the late 1960s. The idea was to focus specifically on literature that notes the development stimulated by a proliferation of electronic media. Secondly, this research aimed to describe the nature of electronic news texts found on the internet in comparison to an equivalent printed version, namely texts printed in newspapers and simultaneously on the newspaper website.

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Books on the topic "Mass media and language – Botswana"

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Media law in Botswana. Alphen aan den Rijn, The Netherlands: Kluwer Law International, 2011.

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Media Institute of Southern Africa. Gender and media baseline study: Botswana report. Johannesburg: Media Institute of Southern Africa and Gender Links, 2003.

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Arokianathan, S. Language use in mass media. New Delhi: Creative Publishers, 1988.

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1931-, Lee John, and Friedlander Edward Jay, eds. Modern mass media. New York: Harper & Row, 1990.

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1931-, Lee John, and Friedlander Edward Jay, eds. Modern mass media. 2nd ed. New York, NY: HarperCollins College Pub., 1994.

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L'Italia e i mass media. Roma: Aracne, 2012.

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Indigenous language media, language politics and democracy in Africa. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2015.

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The language of new media. Cambridge, Mass. (USA): MIT Press, 2001.

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1942-, Patnaik B. N., Imtiaz Hasnain S, and Indian Institute of Advanced Study., eds. Globalization, language, culture, and media. Shimla: Indian Institute of Advanced Study, 2006.

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Wimmer, Roger D. Mass media research: An introduction. 7th ed. Belmont, CA: Thomson/Wadsworth, 2003.

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Book chapters on the topic "Mass media and language – Botswana"

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Strand, Thea R. "Dialect as style in Norwegian mass media." In Studies in Language Variation, 185–204. Amsterdam: John Benjamins Publishing Company, 2012. http://dx.doi.org/10.1075/silv.9.10str.

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Carter, Phillip M. "Engaging Local and Mass Media on Issues of Language Policy." In Data Collection in Sociolinguistics, 314–17. Second edition | New York, NY : Routledge, [2018]: Routledge, 2017. http://dx.doi.org/10.4324/9781315535258-60.

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Sinochkina, Birute. "The Russian language of the Lithuanian Republic as reflected in mass media discourse 1." In The Soft Power of the Russian Language, 89–107. New York, NY : Routledge, [2019] | Series: Studies in contemporary Russia: Routledge, 2019. http://dx.doi.org/10.4324/9780429061110-9.

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Drury, Brett, and Samuel Morais Drury. "The Identification of Framing Language in Business Leaders’ Speech from the Mass Media." In Information Management and Big Data, 376–83. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76228-5_27.

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Koltai, Júlia, Zoltán Kmetty, and Károly Bozsonyi. "From Durkheim to Machine Learning: Finding the Relevant Sociological Content in Depression and Suicide-Related Social Media Discourses." In Pathways Between Social Science and Computational Social Science, 237–58. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54936-7_11.

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AbstractThe phenomenon of suicide has been a focal point since Durkheim among social scientists. Internet and social media sites provide new ways for people to express their positive feelings, but they are also platforms to express suicide ideation or depressed thoughts. Most of these posts are not about real suicide, and some of them are a cry for help. Nevertheless, suicide- and depression-related content varies among platforms, and it is not evident how a researcher can find these materials in mass data of social media. Our paper uses the corpus of more than four million Instagram posts, related to mental health problems. After defining the initial corpus, we present two different strategies to find the relevant sociological content in the noisy environment of social media. The first approach starts with a topic modeling (Latent Dirichlet Allocation), the output of which serves as the basis of a supervised classification method based on advanced machine-learning techniques. The other strategy is built on an artificial neural network-based word embedding language model. Based on our results, the combination of topic modeling and neural network word embedding methods seems to be a promising way to find the research related content in a large digital corpus.Our research can provide added value in the detection of possible self-harm events. With the utilization of complex techniques (such as topic modeling and word embedding methods), it is possible to identify the most problematic posts and most vulnerable users.
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"Housewives and the mass media." In Culture, Media, Language, 103–12. Routledge, 2003. http://dx.doi.org/10.4324/9780203381182-14.

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"Mass Media and Popular Culture." In Communicating Beyond Language, 67–83. Routledge, 2014. http://dx.doi.org/10.4324/9780203129616-9.

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"The Mass Media in Bolivia." In The Handbook of Spanish Language Media, 107–21. Routledge, 2009. http://dx.doi.org/10.4324/9780203926475-15.

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Khairov, Shamil, and John Dunn. "Language Texts Documents Literature Mass media." In Russian For All Occasions, 235–73. Routledge, 2019. http://dx.doi.org/10.4324/9781315660226-12.

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"The Mass Media in Venezuela: History, Politics and Freedom." In The Handbook of Spanish Language Media, 96–106. Routledge, 2009. http://dx.doi.org/10.4324/9780203926475-14.

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Conference papers on the topic "Mass media and language – Botswana"

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Syafyahya, L. "Maintaining Systems in Language News are Criminal in Mass Media." In First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019. EAI, 2019. http://dx.doi.org/10.4108/eai.23-3-2019.2284881.

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BADMAEVA, L. B. "THE LANGUAGE OF MASS MEDIA: PROCESSES OF LEXICAL DEARCHAIZATION IN THE MODERN BURYAT LANGUAGE." In Scientific conference, devoted to the 95th anniversary of the Republic of Buryatia. Publishing House of the Buryat Scientific Center of the Siberian Branch of the Russian Academy of Science, 2018. http://dx.doi.org/10.30792/978-5-7925-0521-6-2018-270-271.

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Rohmadi, M., and M. Sudaryanto. "The Face of Political Discourse in Mass Media." In First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019. EAI, 2019. http://dx.doi.org/10.4108/eai.23-3-2019.2284879.

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Bajari, Atwar. "Language Provocation on Football Fanatic Fans (Study of Virtual Communication Ethnography on Facebook of Football Fans Club in Indonesia)." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2017. http://dx.doi.org/10.17501/medcom.2017.2101.

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Bajari, Atwar. "Language Provocation on Football Fanatic Fans (Study of Virtual Communication Ethnography on Facebook of Football Fans Club in Indonesia)." In World Conference on Media and Mass Communication. TIIKM, 2016. http://dx.doi.org/10.17501/medcom.2017.3101.

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Wijayanti, Asri, and Irsyadi Shalima. "Connotation Creation Techniques on Title of Political News in Online Mass Media." In Proceedings of the 1st International Conference on Language and Language Teaching, ICLLT 2019, 12 October, Magelang, Central Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.12-10-2019.2292199.

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Roman, Viktoriia. "SEMANTIC AND PRAGMATIC POWER OF LEXICAL BORROWINGS IN THE LANGUAGE OF MASS MEDIA." In THEORETICAL AND EMPIRICAL SCIENTIFIC RESEARCH: CONCEPT AND TRENDS. European Scientific Platform, 2020. http://dx.doi.org/10.36074/24.07.2020.v3.36.

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Titova, Olga, Valentina Kudinova, Irina Rodionova, Irina Golovina, and Irina Kudinova. "AUTHENTIC MASS MEDIA TEXTS AS THE BASIS OF FOREIGN LANGUAGE AND CULTURE TEACHING." In 12th annual International Conference of Education, Research and Innovation. IATED, 2019. http://dx.doi.org/10.21125/iceri.2019.1337.

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Raka, Maghfira, Yakub Nasucha, Atiqa Sabardila, and Gallant Assidik. "The Effectiveness of Using News in Mass Media as a Learning Media of Indonesian Language in SMK Students." In Proceedings of the 2nd International Seminar on Translation Studies, Applied Linguistics, Literature and Cultural Studies, STRUKTURAL 2020, 30 December 2020, Semarang, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.30-12-2020.2311265.

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Ejstrup, Michael, and Bjarne le Fevre Jakobsen. "Mass Media in a Vicious Circle: The Framing of both Language and Content in Danish Mass Media are frozen, and the Gap between Media and Reality Outside Increases Rapidly." In 2nd Annual International Conference on Journalism & Mass Communications (JMComm 2013). Global Science and Technology Forum, 2013. http://dx.doi.org/10.5176/2301-3710_jmcomm13.21.

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Reports on the topic "Mass media and language – Botswana"

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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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