Academic literature on the topic 'Mass media and women – Zimbabwe'

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Dissertations / Theses on the topic "Mass media and women – Zimbabwe"

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Chihota-Charamba, Audrey. "An analysis of how Zimbabwean female audiences decode meaning from the Shona-language radio programme Nguva Yevanhukadzi (Time for Women) against the background of their lived experiences." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1011750.

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This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.
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Hungwe, Caroline. "An analysis of how Zimbabwean women negotiate the meaning of HIV/AIDS prevention television advertisements." Thesis, Rhodes University, 2006. http://eprints.ru.ac.za/912/.

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Rothenberg, Nina. "Women and the mass media in Italy." Thesis, Royal Holloway, University of London, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429215.

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Santos, Phillip. "Representing conflict: an analysis of The Chronicle's coverage of the Gukurahundi conflict in Zimbabwe between 1983 and 1986." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002936.

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This research is premised on the understanding that media texts are discourses and that all discourses are functional, that is, they refer to things, issues and events, in meaningful and goal oriented ways. Nine articles are analysed to explicate the sorts of discourses that were promoted by The Chronicle during the Gukurahundi conflict in Zimbabwe between 1982 and 1986. It is argued that discourses in the news media are shaped by the role(s), the type(s) of journalism assumed by such media, and by the political environment in which the news media operate. The interplay between the roles, types of journalism practised, and the effect the political environment has on news discourses is assessed within the context of conflictual situations. This is done using insights from the theoretical position of peace journalism and its critique of professional or mainstream journalism as promoting war/violence journalism. Using the case of The Chronicle's reportage of the Gukurahundi conflict in Zimbabwe, it is concluded that, in performing the collaborative role, state owned/controlled media assume characteristics of war/violence journalism. On the other hand, it is concluded that The Chronicle developed practices consistent with peace journalism when it both espoused the facilitative role and journalistic objectivity. These findings undermine the conventional view among proponents of peace journalism that in times of conflict, the news media should be interventionist in favour of peace and that they should abandon the journalistic norm of objectivity which they argue, promotes war/violence journalism.
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Mawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.

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The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provides that, overally, the news discourse is a masculine narrative whose androcentric form is a result of, and is protected by, claims to ‘objectivity,’ ‘professionalism’, ‘impartiality’ and the pursuit of a journalistic routine system that hegemonically prioritises men’s issues over those of women. The situation, as the research shows, has not been helped by journalists’ incapacity to do thematic appreciation of issues and their over-inclination towards a simplistic event-based journalism that fails to question policies as they are enacted and implemented in gender-skewed processes. The lack of gender policies, the operations of patriarchy and the pursuit of a journalistic routine system that sees nothing wrong with the ostracisation of women issues are very fundamental findings that the research uses in its attempts to explain why the gender equality discourse was left out of the news reports about the land reform exercise in Zimbabwe.
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Gandari, Jonathan. "An examination of how organisational policy and news professionalism are negotiated in a newsroom: a case study of Zimbabwe's Financial gazette." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002884.

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The construction of journalistic professionalism in Zimbabwe has stirred debate among scholars. Critics have argued that professionalism has been compromised by the stifling media laws in Zimbabwe as well as the extra legal measures the state has enforced to control the press. Some have also argued that a new kind of journalism must be emerging in the Zimbabwean newsroom as journalism try to cope with the political and economic pressures bedeviling the country. Much of this criticism however, has not been based on close interrogation of professionalism from the perspective of the journalists in any particular newsroom. It is against this background that this study examines the constructions of professionalism at the Financial Gazette. In particular it explores the meaning of professionalism through interrogating the journalistic practices the journalists consider during the process of news production in the context of overwhelming state power. In undertaking this examination, the study draws primarily on qualitative research methods, particularly observation and multi-layered individual in-depth interviews. As the study demonstrates, the interrogation of professionalism from the perspective of newsroom practices uncovers the complex manner in which professionalism is negotiated in the Gazette’s newsroom located in a country undergoing transition in Democracy. The study establishes that when measured against normative canons of journalistic professionalism the Gazette is deviating from such tenets as public service and watchdog journalism. As the study indicates, perhaps unbeknown to the respondents, the ruling ZANU PF party hegemony is reproduced at the Gazette through choice of news values such as sovereignty and patriotism all euphemisms for ruling party‘s slogans.
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Marcellus, Jane Berry. "Women, work, and femininity : representation of employed women in U.S. magazines, 1918-1941 /." view abstract or download file of text, 2004. http://wwwlib.umi.com/cr/uoregon/fullcit?p3136434.

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Thesis (Ph. D.)--University of Oregon, 2004.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 353-372). Also available for download via the World Wide Web; free to University of Oregon users.
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8

Dawoud, Aliaa Abdel Aziz. "Utilizing mass media in the political empowerment of Egyptian women." Thesis, University of Westminster, 2010. https://westminsterresearch.westminster.ac.uk/item/9056y/utilizing-mass-media-in-the-political-empowerment-of-egyptian-women.

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Egyptian women’s activists are widely regarded as pioneers in calling for women’s rights in the Arab world. However, the struggle for women’s rights in Egypt is a complex one that has led to many achievements, but has also involved numerous setbacks. The media has been central throughout this struggle and all of this has always taken place in a highly politicized environment, which involved changes in the state’s approach to women’s rights. Thus, this study investigates the interplay between women, media and politics in Egypt. It uses theories of authoritarianism that have been used to describe the nature of the incumbent Egyptian regime, as well as notions pertaining to the corporatist tactics it resorts to in order to analyze the manner in which the state deals with women’s activists and their access to the media. This involves a particular emphasis on the privately owned media which has flourished in Egypt in recent years. Also, because the Egyptian government is directly and actively involved in ‘women’s issues’, the study uses the notion of state feminism to analyze its efforts in this regard and how they relate to media treatment of women and their rights. In addition, the study draws on theories of post and neo colonialism to analyze how efforts in the area of women’s rights by both the government and activists relate to the international framework, which promotes a specific version of women’s rights. This is done by interviewing female members of political parties, NGOs and a governmental women’s organization, as well as using archival research to analyze the information available in the publications of these organizations. Other methods employed in this study are critical discourse analysis to analyze media treatment of women’s political empowerment, in addition to focus groups to investigate Egyptian female audiences’ reception of political drama. As a result, the study breaks new ground in theorizing the relationship between the state and women’s activists and thus explains the activists’ media access. It also develops the notion of state feminism and relates it to the media. Finally, the study reveals and theorizes how the privately owned media in Egypt is subtly controlled by the state.
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Cheung, Eric Sui Ting. "Media consumption patterns of Taiwanese women living in New Zealand and their implications for adjustment to New Zealand society this thesis is submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Communication Studies, 2003 /." Full thesis. Abstract, 2003. http://puka2.aut.ac.nz/ait/theses/CheungE.pdf.

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10

Libby, Caitlin A. "Consuming modernity : media's role in normalizing women's labor in India and Thailand /." Norton, Mass. : Wheaton College, 2010. http://hdl.handle.net/10090/15513.

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