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Chihota-Charamba, Audrey. "An analysis of how Zimbabwean female audiences decode meaning from the Shona-language radio programme Nguva Yevanhukadzi (Time for Women) against the background of their lived experiences." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1011750.
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This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.
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Hungwe, Caroline. "An analysis of how Zimbabwean women negotiate the meaning of HIV/AIDS prevention television advertisements." Thesis, Rhodes University, 2006. http://eprints.ru.ac.za/912/.
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Rothenberg, Nina. "Women and the mass media in Italy." Thesis, Royal Holloway, University of London, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429215.
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Santos, Phillip. "Representing conflict: an analysis of The Chronicle's coverage of the Gukurahundi conflict in Zimbabwe between 1983 and 1986." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002936.
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This research is premised on the understanding that media texts are discourses and that all discourses are functional, that is, they refer to things, issues and events, in meaningful and goal oriented ways. Nine articles are analysed to explicate the sorts of discourses that were promoted by The Chronicle during the Gukurahundi conflict in Zimbabwe between 1982 and 1986. It is argued that discourses in the news media are shaped by the role(s), the type(s) of journalism assumed by such media, and by the political environment in which the news media operate. The interplay between the roles, types of journalism practised, and the effect the political environment has on news discourses is assessed within the context of conflictual situations. This is done using insights from the theoretical position of peace journalism and its critique of professional or mainstream journalism as promoting war/violence journalism. Using the case of The Chronicle's reportage of the Gukurahundi conflict in Zimbabwe, it is concluded that, in performing the collaborative role, state owned/controlled media assume characteristics of war/violence journalism. On the other hand, it is concluded that The Chronicle developed practices consistent with peace journalism when it both espoused the facilitative role and journalistic objectivity. These findings undermine the conventional view among proponents of peace journalism that in times of conflict, the news media should be interventionist in favour of peace and that they should abandon the journalistic norm of objectivity which they argue, promotes war/violence journalism.
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Mawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.
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The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provides that, overally, the news discourse is a masculine narrative whose androcentric form is a result of, and is protected by, claims to ‘objectivity,’ ‘professionalism’, ‘impartiality’ and the pursuit of a journalistic routine system that hegemonically prioritises men’s issues over those of women. The situation, as the research shows, has not been helped by journalists’ incapacity to do thematic appreciation of issues and their over-inclination towards a simplistic event-based journalism that fails to question policies as they are enacted and implemented in gender-skewed processes. The lack of gender policies, the operations of patriarchy and the pursuit of a journalistic routine system that sees nothing wrong with the ostracisation of women issues are very fundamental findings that the research uses in its attempts to explain why the gender equality discourse was left out of the news reports about the land reform exercise in Zimbabwe.
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Gandari, Jonathan. "An examination of how organisational policy and news professionalism are negotiated in a newsroom: a case study of Zimbabwe's Financial gazette." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002884.
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The construction of journalistic professionalism in Zimbabwe has stirred debate among scholars. Critics have argued that professionalism has been compromised by the stifling media laws in Zimbabwe as well as the extra legal measures the state has enforced to control the press. Some have also argued that a new kind of journalism must be emerging in the Zimbabwean newsroom as journalism try to cope with the political and economic pressures bedeviling the country. Much of this criticism however, has not been based on close interrogation of professionalism from the perspective of the journalists in any particular newsroom. It is against this background that this study examines the constructions of professionalism at the Financial Gazette. In particular it explores the meaning of professionalism through interrogating the journalistic practices the journalists consider during the process of news production in the context of overwhelming state power. In undertaking this examination, the study draws primarily on qualitative research methods, particularly observation and multi-layered individual in-depth interviews. As the study demonstrates, the interrogation of professionalism from the perspective of newsroom practices uncovers the complex manner in which professionalism is negotiated in the Gazette’s newsroom located in a country undergoing transition in Democracy. The study establishes that when measured against normative canons of journalistic professionalism the Gazette is deviating from such tenets as public service and watchdog journalism. As the study indicates, perhaps unbeknown to the respondents, the ruling ZANU PF party hegemony is reproduced at the Gazette through choice of news values such as sovereignty and patriotism all euphemisms for ruling party‘s slogans.
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Marcellus, Jane Berry. "Women, work, and femininity : representation of employed women in U.S. magazines, 1918-1941 /." view abstract or download file of text, 2004. http://wwwlib.umi.com/cr/uoregon/fullcit?p3136434.
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Thesis (Ph. D.)--University of Oregon, 2004.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 353-372). Also available for download via the World Wide Web; free to University of Oregon users.
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Dawoud, Aliaa Abdel Aziz. "Utilizing mass media in the political empowerment of Egyptian women." Thesis, University of Westminster, 2010. https://westminsterresearch.westminster.ac.uk/item/9056y/utilizing-mass-media-in-the-political-empowerment-of-egyptian-women.
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Egyptian women’s activists are widely regarded as pioneers in calling for women’s rights in the Arab world. However, the struggle for women’s rights in Egypt is a complex one that has led to many achievements, but has also involved numerous setbacks. The media has been central throughout this struggle and all of this has always taken place in a highly politicized environment, which involved changes in the state’s approach to women’s rights. Thus, this study investigates the interplay between women, media and politics in Egypt. It uses theories of authoritarianism that have been used to describe the nature of the incumbent Egyptian regime, as well as notions pertaining to the corporatist tactics it resorts to in order to analyze the manner in which the state deals with women’s activists and their access to the media. This involves a particular emphasis on the privately owned media which has flourished in Egypt in recent years. Also, because the Egyptian government is directly and actively involved in ‘women’s issues’, the study uses the notion of state feminism to analyze its efforts in this regard and how they relate to media treatment of women and their rights. In addition, the study draws on theories of post and neo colonialism to analyze how efforts in the area of women’s rights by both the government and activists relate to the international framework, which promotes a specific version of women’s rights. This is done by interviewing female members of political parties, NGOs and a governmental women’s organization, as well as using archival research to analyze the information available in the publications of these organizations. Other methods employed in this study are critical discourse analysis to analyze media treatment of women’s political empowerment, in addition to focus groups to investigate Egyptian female audiences’ reception of political drama. As a result, the study breaks new ground in theorizing the relationship between the state and women’s activists and thus explains the activists’ media access. It also develops the notion of state feminism and relates it to the media. Finally, the study reveals and theorizes how the privately owned media in Egypt is subtly controlled by the state.
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Cheung, Eric Sui Ting. "Media consumption patterns of Taiwanese women living in New Zealand and their implications for adjustment to New Zealand society this thesis is submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Communication Studies, 2003 /." Full thesis. Abstract, 2003. http://puka2.aut.ac.nz/ait/theses/CheungE.pdf.
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Libby, Caitlin A. "Consuming modernity : media's role in normalizing women's labor in India and Thailand /." Norton, Mass. : Wheaton College, 2010. http://hdl.handle.net/10090/15513.
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Ehmer, Emily A. "An attitudinal study of music videos portraying violence, sex-role stereotypes, and objectification of women among young women." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390657.
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This study investigated the relationships between young women's attitudes and exposure to violence, objectification of women, and sex-role stereotypes. The research analyzed whether or not viewing sexual content or violence in music videos affected young women's current moods or changed attitudes about sexual beliefs. Music videos were selected from cable television networks and music Web sites. Sixty-six undergraduate women at a Midwest university were exposed to six music videos with violent, sexual, or neutral content. Pretests and post-tests were used to assess any change of mood or attitude after viewing music videos. Results showed no significant change in sexual beliefs for any of the three groups. The group viewing neutral videos demonstrated a significant change in mood prior to viewing the music videos between the groups. The data suggested the method of selection of participants, use of pretests and post-tests, effects of music, and desensitization to violence and sexual content may have played a role in the outcomes of the study.<br>Department of Journalism
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Mabweazara, Hayes Mawindi. "An investigation into the popularity of the Zimbabwean tabloid newspaper, uMthunywa: a reception study of Bulawayo readers." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1002908.
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The development of the tabloid press has stirred heated debate among media scholars. Critics have argued against the relevance of tabloids in society, often framing them as the ‘journalistic other’ deserving no place in ‘serious’ journalism. Much of this criticism, however, has not been based on a close interrogation of the phenomenon, or an examination of the reasons for their popularity amongst readers. It is against this background that this study investigates the reasons behind the popularity of the Zimbabwean state-controlled tabloid newspaper uMthunywa, among its Bulawayo readers. In particular, it explores the meanings obtained from the content of the paper and the relevance of this content to the readers’ everyday lives. In undertaking this investigation, the study draws primarily on qualitative research methods, particularly qualitative content analysis and in-depth interviews (both group and individual). As the study demonstrates, these methods uncover the complex manner in which Bulawayo readers are attracted to uMthunywa and how they appropriate its textual meanings to their lived realities. The study establishes that despite uMthunywa being state-controlled, it offers space through which the conventional ways of presenting reality are challenged, and the importance of the newspaper being written in isiNdebele. As the study indicates, the popularity of the newspaper is largely dependent on its excessive formulaic and sensational stories, which cover issues experienced by its readers in their lived circumstances. The study thus argues that the newspaper constitutes an alternative mediated public sphere that finds space in the deeper social conditions that have alienated the people of Bulawayo from the macropolitical life of the nation and the ‘power bloc’.
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Fukue, Natsuko. ""Young, cute and sexy constructing images of Japanese women in Hong Kong print media" /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/HKUTO/record/B39558885.
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De, Vaal Amelia. "Vrouetydskrifte as sosiokulturele joernale : prominente diskoerse oor vroue en die beroepswêreld in agt vrouetydskrifte uit 2006." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-11202007-135658.
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Saurombe, Memory. "The impact of media commercialization on public service broadcasting : the case of Radio Zimbabwe after the adoption of the Commercialisation Act (No 26) of 2001." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/601.
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Cultural and educational functions of public service broadcasting come at a fortuitous time, as the changing environment of broadcasting is on various agendas. At the heart of this is the question of the present and future status of public service broadcasting. Major changes have taken place in the political economy of the media and the world economy at large, technological advancement has resulted in privatization and commercialization of the media. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study will examine the extent to which the adoption of the Commercialization Act (No 26) of 2001 in Zimbabwe has affected Radio Zimbabwe’s role as a public broadcaster. The study is based on the hypothesis that with the adoption of the Commercialization Act, Radio Zimbabwe is no longer playing its public service role effectively. The current nature of programming at Radio Zimbabwe as the research hopes to show will highlight tremendous changes towards a commercial logic. The study uses a combination of document analysis, secondary literature and qualitative interviews.
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Moyo, Chelesani. "A critical history of the rise and fall of the first ever independently owned Matabeleland publication in Zimbabwe : the case of The Southern Star." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013273.
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This research is premised on the understanding that alternative forms of media emerge to deal with specific ideological projects and, as such, must be seen as satisfying a specific need at a specific point in time. Using the case of a weekly newspaper, The Southern Star which was in circulation from January 2012 to June 2012, this study sought to understand the factors that led to the establishment of the newspaper, what it sought to achieve, how it went about putting that into practice, its message in relation to debates emanating from the ‘Matabeleland Question’ and also the factors that led to the its collapse. In order to address my research questions, I adopted a two stage research design qualitative content analysis and semi structured in depth interviews. In locating the study within the qualitative epistemic understanding of research, it was clear from the qualitative content analysis of 13 editions of the publication and in depth interviews held with 15 respondents that the newspaper was set up with the aim of serving a marginalised section of the population (in this instance the Ndebele) by providing them with a platform to articulate issues affecting them. It also sought to ‘speak’ the ‘unspoken’ within the mainstream media by focusing on Matabeleland identity politics. It achieved this by creating content around the Gukurahundi genocide, Matabeleland development, Matabeleland history and Matabeleland heroes. The newspaper also sought to emancipate the people from the South by advocated for social, cultural, economic and political justice as a resolution to the ‘Matabeleland Question’. However, the newspaper failed to sustain operations due to lack of advertising revenue. As a result of the constraining political environment in which the newspaper operated, potential advertisers were afraid of placing advertisements in the newspaper because of the nature of the content produced, which in view of Zimbabwe’s rival ethnic history, could easily be labelled ethnically divisive. Also, being a new player in the market worked to their disadvantage as prospective advertisers opted to place their adverts in “tried and tested” publications (Zimpapers and Alpha Media Holdings). Additionally, because of poor management, roles were not clearly defined and hence the newspaper failed to operate as a business enterprise. As noted during interviews with junior reporters, there was little or no experience at management level. The paper lacked a coordinated circulation strategy and from inception, was never officially launched, which resulted in the failure to reach significant audiences.
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Lum, Sharilyn Kay. "Sociocultural influences on body dissatisfaction in Asian American women : an examination of critical consciousness /." view abstract or download file of text, 2007. http://proquest.umi.com/pqdweb?did=1400960771&sid=4&Fmt=2&clientId=11238&RQT=309&VName=PQD.
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Thesis (Ph. D.)--University of Oregon, 2007.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 187-196). Also available for download via the World Wide Web; free to University of Oregon users.
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Zhang, Yun, and 張贇. "Gendered writing, the women's press, and modernity : the making of Chinese new women, 1898-1918." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208564.
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The burgeoning of a new print form—the women’s press—in early twentieth-century China signaled a radical transformation in the ways of women’s literary and cultural production. This dissertation focuses on the discursive and imaginative space afforded by the women’s press. It explores in the women’s journals the processes of knowledge production and circulation that re/formulated the notions of gender and national identity. I examine writings by women and also by men writing in a feminine voice or assuming a female identity. In addition, I include writings that deploy “woman” as a trope through which authors express concerns of national salvation, social transformation, or Chinese modernization. The dissertation shows how experiences and expressions of “modernity” intersect with women’s print culture, and how the women’s press mediates a mixed gendered space for both women and men authors to bring into light a wide range of concerns at a critical historical juncture as Chinese modernity unfolded. How and why did women collaborate, reconcile, or contest with men in their writings or debates on themes related to feminine literary tradition, nationalism, feminism, ethnicity, and the female body to envision and construct “modern” Chinese women? In order to answer these questions, this thesis examines in the women’s press the multifarious writings by various groups of women, including “traditionally” literate women, “progressive” feminist activists, “ethnic” Manchu women reformers, “new-style” urban professionals, and “modern” female students. By reexamining prevailing assumptions regarding the relationship between Chinese feminism and nationalism, the “modern” production of women’s literature, and the masculinist formation of the New Woman, this analysis seeks to both highlight women’s agency and subjectivities in their political and cultural engagements and to illustrate the complexity and multivalence in the imaginings of modern Chinese women. Throughout, I argue that the women’s press provides a productive site for us to understand gender, women’s writing, and modernity in late Qing and early Republican China.<br>published_or_final_version<br>Modern Languages and Cultures<br>Doctoral<br>Doctor of Philosophy
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Willhoit, Krystal. "Women's response to media : a naturalistic inquiry /." free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9924942.
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Bennett, Victoria. "Invisible women/hidden voices : women writing on sport in the twentieth century." Thesis, De Montfort University, 2002. http://hdl.handle.net/2086/13292.
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Mlotshwa, Khanyile Joseph. "An interrogation of the representation of the San and Tonga ethnic ‘minorities’ in the Zimbabwean state-owned Chronicle, and the privately owned Newsday Southern Edition/Southern Eye newspapers during 2013." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018546.
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This study critically interrogates representations of the San and Tonga in the Chronicle and the NewsDay Southern Edition/Southern Eye newspapers in 2013. It makes sense of how these representations and the journalistic practices that underwrite them position the ethnic groups as ‘minorities’ - in relation to other ethnic groups - within the discourses of Zimbabwean nationalism. Underpinned by a constructionist approach (Hall, 1997), the study makes sense of the San and Tonga identities otherwise silenced by the “bi-modal” (Ndlovu- Gatsheni, 2012: 536; Masunungure, 2006) Shona/Ndebele approach to Zimbabwean nationalism. In socio-historic terms, the study is located within the re-emergence of ‘ethnicity’ to contest Zimbabwean nationalism(s) during debates for the New Constitution leading to a Referendum in March 2013. The thesis draws on social theories that offer explanatory power in studying media representations, which include postcolonial (Bhabha, 1990, 1994; Spivak, 1995), hegemony (Gramsci, 1971), and discourse (Foucault, 1970, 1972; Laclau and Mouffe, 1985) theories. These theories speak to the ways in which discourses about identity, belonging, citizenship and democracy are constructed in situations in which unequal social power is contested. The thesis links journalism practice with the politics of representation drawing on normative theories of journalism (Christians et al, 2009), the professional ideology of journalism (Tuchman, 1972; Golding and Elliot, 1996; Hall et al., 1996), and the concept of journalists as an ‘interpretive community’ (Zelizer, 1993). These theories allow us to unmask the role of journalism’s social power in representation, and map ways in which the agency of the journalists has to be considered in relation to the structural features of the media industry in particular, and society in general. The study is qualitative and proceeds by way of combining a Critical Discourse Analysis (CDA) (Fairclough, 1992; Richardson, 2007) and ideological analysis (Thompson, 1990) of eight news texts taken from the two newspapers and in-depth interviews with 13 journalists from the two newspapers. This way we account for the media representations journalists produced: sometimes reproducing stereotypes, at other times, resisting them. Journalists not only regard themselves as belonging to the dominant ethnic groups of Shona or Ndebele, but as part of the middle class; they take Zimbabwean nationalism for granted, reproducing it as common-sense through sourcing patterns dominated by elites. This silences the San and Tonga constructing them as a ‘minority’ through a double play of invisibility and hyper visibility, where they either don’t appear in the news texts or are overly stereotyped.
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Sparhawk, Julie M. "Body image and the media the media's influence on body image /." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003sparhawkj.pdf.
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Matsilele, Trust. "The political role of the diaspora media in the mediation of the Zimbabwean crisis : a case study of The Zimbabwean - 2008 to 2010." Thesis, Stellenbosch : Stellenbosch University, 2013, 2013. http://hdl.handle.net/10019.1/85723.
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Thesis (MPhil)--Stellenbosch University, 2013.<br>ENGLISH ABSTRACT: After a decade long multi-faceted political crisis, political parties in Zimbabwe signed the Global
Political Agreement (GPA) of 2008 following the Southern African Development Community’s
(SADC) mediated talks culminating in the formation of an inclusive government. This study
sought to investigate the political role, if any, played by the diasporic media in mediating the
Zimbabwean crisis. This research focused on diasporic media using as a case study The
Zimbabwean newspaper considering that during the research period it was circulating both in the
country and diaspora communities in Western Europe, the USA and SADC countries. Diasporic
media in Zimbabwe is a phenomenon associated with the rise of robust political opposition to the
former ruling ZANU PF regime. Accordingly, such media operated outside the purview of the
contemporary legislative and legal regime although the newspaper circulated in Zimbabwe. A
number of anti establishment news media sprouted to challenge and offer resistance in the
cyberspace and on shortwave and in print media. The Social Responsibility Theory was
employed with the aim of establishing whether or not The Zimbabwean observed the journalistic
ethics of reporting with truthfulness, accuracy, balance and objectivity. The Social Responsibility
Theory’s thrust is on de-sensationalising reportage, promotion of media ethics and self
regulation.
This study employed both qualitative and quantitative research methods. The research
established that The Zimbabwean newspaper played, to a larger extent, an active role in
challenging the ZANU PF-led government and gave a platform to the oppositional Movement
for Democratic Change. The conclusion arrived at in this study was that just like the state media,
which promoted the government’s propaganda, The Zimbabwean did the same for the opposition
parties in Zimbabwe.<br>AFRIKAANSE OPSOMMING: Politieke partye in Zimbabwe het ná ’n lang politieke krisis met vele fasette die Global Political
Agreement (GPA) van 2008 geteken. Dit het gevolg op die Suid-Afrikaanse
Ontwikkelingsgemeenskap (SAOG) se mediëring wat gelei het tot die vorm van ’n inklusiewe
regering. Hierdie studie het probeer om die politieke rol, indien enigsins, van die diaspora-media
in die mediëring van die Zimbabwiese krisis te ondersoek. Die navorsing het op diaspora-media
gefokus deur ’n gevallestudie van die koerant The Zimbabwean te doen. Dié blad is gedurende
die navorsingstyd in die land sowel as onder die Zimbabwiese diaspora in Europa, die VSA en
SAOG-lande versprei. Diaspora-media in Zimbabwe is ’n fenomeen wat geassosieer word met
die opkoms van ’n robuuste politieke opposisie teen die ZANU (PF)-regime. Dié media opereer
dus buite die grense van die juridiese en wetgewende gesag van die land. ’n Verskeidenheid antiestablishment media het in die kuberruim, kortgolfradio en drukmedia ontwikkel wat beide
uitgedaag en weerstand gebied het. Die Sosiale Verantwoordelikheidsteorie is gebruik om vas te
stel of The Zimbabwean joernalistieke etiek nagekom het deur waarheidsgetrou en akkuraat,
sowel as met balans en objektiwiteit, te rapporteer. Die teorie fokus om reportage te
desensasionaliseer en om media-etiek en selfregulering te bevorder. Die studie het kwalitatiewe
en kwantitatiewe navorsingsmetodes gebruik. Die navorsing het vasgestel dat The Zimbabwean
tot ’n groot mate ’n aktiewe rol gespeel het om die ZANU (PF)-regering uit te daag en ’n
platform te bied aan die Movement for Democratic Change (MDC)-groepering. Die slotsom is
dat, net soos die staatsmedia regering-propaganda bevorder het, The Zimbabwean dit vir die
opposisiepartye in Zimbabwe gedoen het.
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Fears, Lillie M. "A content analysis of African-American women's portrayals in news editorial photos /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842526.
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McKenna, Susan E. "An examination and interpretive anaylsis [sic] of the depiction of women in sports media." Muncie, Ind. : Ball State University, 2008. http://cardinalscholar.bsu.edu/367.
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Grose, Michelle Leigh Stone Sara J. "Individual body satisfaction and perception the effect of the media's ideal body image on female college students /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5322.
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Ndzamela, Viwe. "Representations of women in women's magazines." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1002930.
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Women’s magazines as a popular form of entertainment are among the media products that have been criticised for misrepresenting women. These popular magazines are often condemned for their failure to represent women in a positive light although they claim to target women as their market. The objective of this research is to assess and analyse representations of women in selected women’s magazines. Because women’s magazines are part of popular culture, which is not only concerned with the production process but also takes into consideration the needs of the readers, the research seeks to find out whether these magazines meet the expectations of its readers. The study is a combination of qualitative analysis, which looks at the frequency and the manner in which women are represented, with a qualitative interpretation of women’s roles within those representations. The issue of representations of women in women’s magazines is a very complex one as magazines, like other cultural texts are open to multiple interpretations. Consequently, multiple conclusions have been reached and the outcome of the study is therefore a series of three conclusions based on feature articles, advertisements and at a theoretical level.
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Pattison, David. "From Rhodesia to Zimbabwe via Oxford and London : a study of the career of Dambudzo Marechera." Thesis, University of Hull, 1998. http://hydra.hull.ac.uk/resources/hull:3859.
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[From the introduction] : In my first chapter I will offer a review of Marechera's reputation and the critical reception given to his work, both during his life and since his death. In Chapter Two I Will outline the major theoretical issues raised by Marechera's work: Art versus psychological catharsis; the artist-as-communal-spokesman versus the artist-as-Romantic-individualist; nationalism versus literary universalism. Chapters Three, Four, Five and Six will then consider in sequence, the work produced in Oxford, in London and in Harare, tracing the writer's physical and psychological deterioration through his evolving prose style. Each of these chapters will also focus on a major relevant critical issue. Thus Chapter Three will examine The House of Hunger, written following Marechera's arrival in Oxford, in the context of 'culture clash', 'the African heritage' and Postcolonialism which so preoccupied its original reviewers. Chapter Four will examine Black Sunlight and The Black Insider, written while the author was destitute in London, in terms of Jung's 'neurosis or art' debate. Chapter Five will examine Mindblast and Chapter Six will examine Scrapiron Blues, both containing material written after Marecheras' return to Harare, making reference to the historical and socio-political context of post-colonial Zimbabwe and to the writer's unsuccessful attempts to establish a role with the nation builders. I will conclude in Chapter Seven by discussing Marechera's place within the Zimbabwean literary canon, the current relevance and influence of his work and the implications this holds for the future of Zimbabwean writing.
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Albani, Francesca. "Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal." Connect to this document online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1122572653.
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Thesis (M.A.)--Miami University, Dept. of Mass Communication, 2005.<br>Title from first page of PDF document. Document formatted into pages; contains [1], iii, 80 p. Includes bibliographical references (p. 68-80).
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Trezek, Danielle. "Media's portrayal of women : impact on aggressive attitudes and beliefs /." View online, 2007. http://repository.eiu.edu/theses/docs/32211131494848.pdf.
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Samad, Khorshied. "Afghan women, media and democracy: Emerging democracy in post-Taliban Afghanistan." Thesis, University of Ottawa (Canada), 2006. http://hdl.handle.net/10393/27418.
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The current transformation of post-conflict Afghanistan from a war-torn nation to an emerging democracy, and the evolving role of Afghan women in media, politics, and society in post-Taliban Afghanistan are the backdrop against which the theoretical framework of this thesis are tested. Theories of deliberative democracy are investigated, exploring the synergistic intricacies between media and democracy, assessing the extent to which they influence one another. The central research question guiding this study is what role media play in the midst of or in relation to social change. Through historical data, literary sources and interviews, the thesis demonstrates that post-conflict conditions either facilitate or hinder the development of media and the emergence of democracy. It will be argued that without the equal participation of men and women in society, Afghanistan's emerging democracy will remain weak and vulnerable to both internal and external forces of destruction, blocking the country's path to progress.
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Sposto, Caroline Zarlengo. "A woman's place a video documentary on mass media messages directed towards women between 1940 - 1950 /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 2005. http://www.kutztown.edu/library/services/remote_access.asp.
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Thesis (M.S. )--Kutztown University of Pennsylvania, 2005.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2721. Typescript. Accompanying DVD entitled: A Woman's Place: a documentary to supplement masters thesis. Abstract precedes thesis as 2 leaves (i-ii). Includes bibliographical references (leaves 59-61).
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Tajdin, Wafa Mohamed. "Sexy sports: a reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women's beach volleyball at the 2008 Beijing Olympics." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002941.
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Sexy Sports: A reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics involves an examination of the sporting media and its reportage of the female athlete. The thesis will focus on the reception of the NBC Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics by viewing groups constituted by the researcher. The reason for this is that it would be difficult to find naturally constituted audiences for this website, but its reception is never-the-less of research interest. My hypothesis is that the nature of the images and text on the website is overdetermined by the construction of women on other popular texts such as men’s magazines etc. In focusing on the meanings obtained from the content of the website (texts and images), the study will investigate how these meanings are naturalised in specific moments of production as well as through their intertextual relationships with similar texts involved in the glamorisation of female athletes. Specifically the study explores the meanings obtained from the content of the website (texts and images) and how in turn these meanings are naturalised by the consumers of the website. The study will utilise a qualitative research design to unpack the content of the website through the use of qualitative content analysis, focus group interviews and individual in-depth interviews. The research will be informed via a theoretical framework that draws from feminist theory, sport feminism, the concept of intertextuality between media texts, ideology and Stuart Hall’s model of preferred reading. Increasingly mainstream media uses the image of a woman’s body to sell almost anything from men’s razors to margarine and in so far as the reporting of women’s sports is concerned this holds true. Through the research I intend to account for the connotative power of other texts i.e. the men’s magazines and pornography, and how this is likely to be carried through into shaping the meanings that are read off the website. Arguably the production of the NBC texts and images are overdetermined by the existence of similar texts already in transmission in the circuit of culture.
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Fukue, Natsuko. ""Young, cute and sexy: constructing images ofJapanese women in Hong Kong print media"." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B39558885.
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Acee, Dana F. "Women in Sha'bi Music: Globalization, Mass Media and Popular Music in the Arab World." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1321368508.
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Lau, Allison Sui Me. "The effects of media and social comparison on Asian/Asian American women's body image and acculturation /." view abstract or download file of text, 2007. http://proquest.umi.com/pqdweb?did=1417808681&sid=1&Fmt=2&clientId=11238&RQT=309&VName=PQD.
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Thesis (Ph. D.)--University of Oregon, 2007.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 163-170). Also available for download via the World Wide Web; free to University of Oregon users.
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Zhou, Precious. "Gendered experiences of women journalists in male-dominated spaces : a focus on the print media industry in Zimbabwe." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/57234.
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Gender is an important tool in analysing power relations in organisations. In this study focusing on gendered experiences of women journalists in the print media industry in Zimbabwe, I draw on Scott s understanding of gender as a category of analysis that signifies unequal power relations as well as Acker s theory of gendered organisations. 12 women working in five different media houses in Harare were interviewed in the study. I argue that journalism is a gendered profession that privileges men and masculinity resulting in the exclusion of women. While organisations have been described as gender-neutral, I argue that there is no gender-neutrality within the journalism profession as patriarchal relations that exist in society permeate into the newsroom. The research findings illustrate that journalism is structured around the concept that a man is the ideal worker and body in the workplace and that women are therefore excluded. Social constructions of masculinity and femininity underlie the division of work and are used as a form of control in the newsroom. The findings demonstrate that masculinity is prioritised through the gendered allocation of assignments. As a result, a masculine culture that emphasises the competitive nature of the profession is dominant. Women and their association with the domestic sphere, reproduction and child-care are perceived as unsuitable for this profession. The research found that sexual harassment is prevalent and is a form of violence used by men to control women s bodies and limit their career growth. The study examined the strategies employed by the women journalists to cope with the challenges they encountered.<br>Mini Dissertation (MSocSci)--University of Pretoria, 2015.<br>tm2016<br>Sociology<br>MSocSci<br>Unrestricted
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Masuku, John. "The public broadcaster model and the Zimbabwe Broadcasting Corporation (ZBC) : an analytical study." Thesis, Stellenbosch : University of Stellenbosch, 2011. http://hdl.handle.net/10019.1/6527.
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Thesis (MPhil)--University of Stellenbosch, 2011.<br>ENGLISH ABSTRACT: The aim of this analytical study was to establish whether the Zimbabwe Broadcasting Corporation (ZBC) operates as a true public broadcaster or as a state-controlled broadcaster. The performance of the ZBC was analysed through its main 8.00 pm television news bulletins broadcast during the period between the signing of the Global Political Agreement (GPA) by the Zimbabwe African National Union Patriotic Front, ZANU (PF) and the two Movement for Democratic Change (MDC) political parties in September 2008 and the establishment of the inclusive Government of National Unity (GNU) in February 2009. The study was undertaken from within the paradigms of the Social Responsibility Theory as this was deemed the most applicable in terms of the research subject. Both qualitative and quantitative research methods were applied as part of a process of triangulation. The qualitative research method, as the main methodological approach, was applied to solicit views and opinions of participants by use of questionnaires designed to interview specific interviewees, namely the ZBC journalists and spokespersons for the various political parties now in the GNU. The journalists explained how they gathered and packaged news bulletins having to endure some government interference on a regular basis. The MDCs' spokespersons outlined how the ZBC denied them broadcast time for their rallies, press statements and participation in live debates. ZANU (PF) was of the view that the MDC parties only wanted to blame the previous ZANU (PF) government through “unsubstantiated” remarks about bias and the breakdown of the rule of law and absence of democracy and freedom of expression in the country. This, according to ZANU (PF), they did in order to please their alleged Western financiers like Britain and the United States who imposed targeted sanctions on the country. Through the analysis of political parties' accessibility to the main television news bulletins, the research confirmed the assumption that the ZBC is still biased in favour of the former sole ruling ZANU (PF) party which is also in charge of the information ministry in the GNU. The study concluded that since the ZBC, as a public-funded institution, was clearly not accessible to different political parties and civic society groups in order for them to participate in a crucial nation-building process, it failed to fulfil its expected mandate as a public broadcaster. By also negating a social responsibility role that calls for high professional conduct, fairness and objectivity expected of public broadcasters, this study showed that the ZBC was still a state-controlled broadcaster that needs to be reformed.<br>AFRIKAANSE OPSOMMING: Die doel van hierdie analitiese studie was om vas te stel of die Zimbabwe Broadcasting Corporation (ZBC) as 'n ware openbare uitsaaier of as 'n staatsbeheerde uitsaaier funksioneer. Die werkverrigting van die ZBC is geanaliseer deur die 8 nm-TV-bulletin gedurende die periode tussen die ondertekening van die Global Political Agreement (GPA), deur die Zimbabwe African National Union-Patriotic Front, ZANU (PF) en die twee Movement for Democratic Change (MDC) politieke partye in September 2008 en die totstandkoming van die inklusiewe Government of National Unity (GNU) in Februarie 2009 te bestudeer. Beide kwalitatiewe en kwantitatiewe navorsingsmetodes is toegepas deur dit met die proses van triangulering te kombineer. Die kwalitatiewe navorsingsmetode, wat die hoof-metodologiese benadering is, is aangewend om perspektiewe en opinies van deelnemers te verkry, deur gebruik te maak van vraelyste wat ontwerp is vir spesifieke deelnemers, naamlik die ZBC joernaliste en woordvoerders van die verskillende politieke partye, tans in die GNU. Die joernaliste verduidelik hoe hulle met die inwin van nuus en samestelling van nuusbulletins inmenging van die staat op 'n gereelde basis moes verduur. Woordvoerders van die MDC het in breë trekke uiteengesit hoe die ZBC hul uitsaaityd geweier het vir hul byeenkomste, persverklarings en deelname aan regstreekse debatte. Die ZANU (PF)-deelnemers is van mening dat die MDC- partye net die vorige regering wou blameer deur "ongesubstansieerde‟ opmerkings te maak oor vooroordeel en die ontbinding van die oppergesag van die gereg, die afwesigheid van demokrasie en vryheid van spraak in die land. Dit sou hulle doen om hul beweerde Westerse finansiers, soos Brittanje en die Verenigde State, wat geteikende sanksies op die partyleierskap opgelê het, insluitende president Robert Mugabe, tevrede te stel. 'n Analise van die politieke partye se toegang tot die hooftelevisie-nuusbulletins bevestig die hipotese dat die ZBC steeds die vorige enkel regerende ZANU (PF)-party wat in beheer van die inligtingsministerie in die GNU is, bevoordeel. Die slotsom is dat, aangesien die ZBC, 'n openbaar-gefinansierde instansie, ontoeganklik vir verskillende politieke partye en burgerlike gemeenskapsgroepe is, hulle van deelname aan 'n belangrike nasiebouproses uitgesluit is. Daarmee faal die ZBC in sy veronderstelde mandaat van 'n ware openbare uitsaaier, asook sy sosiale verantwoordelikheidsrol, wat hoë professionele gedrag, regverdigheid en objektiwiteit van openbare uitsaaiers vereis. Die studie bewys die ZBC is steeds 'n staatsbeheerde uitsaaier wat hervorm moet word.
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McKenna, Libby. "Audience interpretations of the representation of women in music videos by women artists." [Tampa, Fla] : University of South Florida, 2006. http://purl.fcla.edu/usf/dc/et/SFE0001670.
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Morupisi, Joseph. "Women farmers' representation in Botswana Agrinews Magazine." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/6567.
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The Government of Botswana recognises the important role that women can play in the economic development of the country, particularly in the agricultural sector, with respect to food security at both household and national levels. The study sought to investigate how women in agriculture are represented in the Botswana Agrinews Magazine. Moreover, it sought to establish whether, and how, messages conveyed to audience by the Botswana Agrinews Magazine promote any type of social or economic interaction between farming communities, individuals and/or government and other stakeholders. The sources of data were the articles that reported on women farmers from the sample of the Botswana Agrinews Magazine, over 24 months, that is, from January 2012 to December 2013. This magazine under study is a government publication targeting the broad Botswana farming community. Critical discourse analysis revealed that women farmers participated in events associated with commercial horticultural farming, dry land farming (field crop production), in the arable farming sector, at Consumer Fairs and Regional Agricultural shows for Commercial Farmers respectively, as well as in pastoral farming sector events at Agricultural shows. They also participated in the arable farming sector agricultural activities for commercial horticultural farmers and those for subsistence dry land farming. Furthermore, the results revealed that women farmers encountered constraints in the different ventures, they undertook in both arable and pastoral farming. However, the reports showed that they received support from the government and/or other stakeholders to counteract their constraints. Furthermore, the analysis identified the coverage on the themes of (1) arable farming, (2) pastoral farming, (3) integrated farming, and (4) attitudes of both women in agriculture and Ministry of Agriculture workers, which promoted women farmers’ participation in the agricultural sector.
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Sylvester, Nina. "Das Girl crossing spaces and spheres : the function of the girl in the Weimar Republic /." Diss., Restricted to subscribing institutions, 2006. http://proquest.umi.com/pqdweb?did=1280134271&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
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Jung-Kim, Jennifer J. "Gender and modernity in colonial Korea." Diss., Restricted to subscribing institutions, 2005. http://proquest.umi.com/pqdweb?did=1566562851&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
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Mbure, Wanjiru G. "Women of the Epidemic: Gender Ideology in HIV/AIDS Messages in Kenya." Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1180990409.
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Vanacker, Sabine Anne. "The presence of women : modernist autobiography by Dorothy Richardson, Gertrude Stein and H.D." Thesis, University of Hull, 1994. http://hydra.hull.ac.uk/resources/hull:3480.
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Ndawana, Duduzile. "The role of the judiciary in protecting the right to freedom of expression in difficult political environments: a case study of Zimbabwe." Thesis, University of Fort Hare, 2008. http://hdl.handle.net/10353/99.
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The right to freedom of expression is with no doubt one of the most important rights in all democratic societies. The southern African sub-region is however lacking when it comes to the protection of this right. There are either highly repressive laws which result in the right being practiced but to a limited extent. In other cases the media is owned by the elite in society which results in the majority not being represented in the independent media and at the same time, the public media is often abused by the governing elite. The scene is therefore that both the public media and private media are representative of the elite. The research seeks to explore the protection of human rights, particularly the right to freedom of expression in politically volatile environments. The research focuses on Zimbabwe but comparative analysis has also been drawn with other jurisdictions moreso South Africa. It is important to note that Zimbabwe has ratified both the International Covenant on Civil Political Rights and the African Charter on Human and Peoples’ rights both of which protect the right to freedom of expression. It is however not enough that states ratify international and regional instruments without domesticating the instruments at the national level. The domestication of the international and regional instruments is meant to ensure that individuals enjoy these rights. Freedom of expression is highly volatile in Zimbabwe. The legislature has been accused of taking away the right which has been granted to citizens by the Constitution through its highly repressive laws. The Access to Information and Protection of Privacy Act (AIPPA), the Public Order and Security Act (POSA), and the Official Secrets Act are some of the laws which have been put under spotlight in Zimbabwe. There is therefore a conflict between the legislature, the press and individuals in Zimbabwe. In Zimbabwe like many democratic states, there is separation of powers between the legislature, the executive, and the judiciary. The legislature is the decision making structure that enacts policies in their capacity as representatives of the people; the judiciary is the mediating body that adjudicates decisions between the organs of state as well as between those organs and individuals and the executive enforces decisions. The findings of the research are that despite the ratification of international and regional instruments dealing with the right to freedom of expression and the protection of the right to freedom of expression in the constitution, there still exist repressive laws in Zimbabwe which to a great extent limit the right to freedom of expression. These laws in light of the prevailing environment in Zimbabwe are often used to deprive citizens and journalists of information and their right to freedom of expression. The judiciary finds itself in a difficult position as the executive does not comply with its rulings. The independence of the judiciary, in light of the environment is also compromised by the threats to the judges, the appointment process and ‘gifts’ given to the judges for example, farms. The research analyses the history and theories of freedom of freedom of expression in Zimbabwe, the laws regulating the right and the case law dealing with this right. Finally there is a comparison between Zimbabwe and South Africa and conclusions and recommendations are made based on the discussion in the dissertation. Among the recommendations is that civil society should be involved in educating individuals especially journalists about the right to freedom of expression. Further, the judiciary should also take a more proactive approach in the protection of the right.
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Newhouse, Kathryn D. "Women's body image, patriarchy, and photography a pictorial content analysis of National geographic's representation of women /." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4498.
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McCance-Price, Maris. "Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002919.
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This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.
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Dlamini, Tula. "Whither state, private or public service broadcasting? : an analysis of the construction of news on ZBC TV during the 2002 presidential election campaign in Zimbabwe." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1008257.
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The study sets out to examine the television coverage of the 2002 presidential campaign in Zimbabwe by examining the extent to which the Zimbabwe Broadcasting Corporation fulfilled the mandate of public service broadcasting. The primary objective of this study is to assess how ZBC television newscasts mediated pluralistic politics in the coverage of the country's presidential election campaign, in line with the normative public sphere principles. The thesis comprises seven chapters organized, first, with an introductory chapter, which provides the general background of the study. The chapter offers the rationale for the focus on TV rather than other media fomls . There are two theoretical and contextual chapters in which the use of both qualitative and quantitative methods is explained and findings are presented. Finally, the conclusion offers recommendations about the form broadcasting might take to fulfil a public service mandate and these include the strengthening of the public service broadcasting model along normative public sphere principles. The findings of the analysed election newscasts confirm that ZBC television election news was constructed in favour of ZANU PF at the expense of voices from other social and political constituencies.<br>KMBT_363<br>Adobe Acrobat 9.54 Paper Capture Plug-in
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Garber, Carla F. "The Effects of Brief Exposure to Non Traditional Media Messages on Female Body Image." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc277687/.
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Body image may be defined as the perception or attitude one has regarding the appearance of his or her body. Body image concerns are not only central to the diagnostic criteria of eating disorders, but also create distress for nonclinical populations. Females (n = 167) from three universities participated in a study by completing the Eating Disorder Inventory - 2 (Garner, 1991) and the Figure Rating Scale (Stunkard, Sorenson, & Schulsinger, 1983); watching a video; and then completing the instruments again. Subjects in the treatment group (n = 89) viewed a video designed to increase awareness of unrealistic body sizes and shapes seen in the media (Kilbourne, 1995). Subjects in the comparison group (n = 77) viewed a video unrelated to female body image.
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Clennett-Sirois, Laurence. "Women blogging in Québec, Canada : surfing between ideals and constraints." Thesis, University of Sussex, 2013. http://sro.sussex.ac.uk/id/eprint/46815/.
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This thesis explores online practices of women in Québec, a culturally and historically distinct province in Canada that is undergoing rapid social and technological transformations, and analyses the discourses that emerge. It zeroes in on blogging, as a facilitator for exploring, constructing and challenging gendered identities. It draws on and contributes to a growing body of literature that investigates and legitimises women's online writings, an area that remains under analysed. This online ethnography was accomplished through face-to-face interviews with 23 Frenchspeaking women bloggers, home visits and an analysis of their blogs. Using feminist critical discourse analysis, the thesis analyses how informants locate themselves inside and outside traditional and mainstream discourses of femininities. It first explores how participants discuss their blogs using domestic metaphors, thereby linking their online expressions to ideas and ideals of the home. Second, it reveals how bloggers share a common concern with putting forward a favourable self, emphasising personal qualities such as education, respect, affability, and impressive online networks. Third, it analyses self-improvement narratives in participants' interviews and blog entries, examining recurring discussions of personality, values and views; body size and image; emotional and mental health; and professional and homemaking skills. The last chapter underlines how blogging provides women with opportunities for networking, a place to discuss challenges and with a means to claim time for themselves. The thesis draws out the complex engagements in an activity they find pleasurable despite working within mainstream gender role constraints and still facing a digital divide. In both discourse and practice, participants seem at ease with blogging but remain highly influenced by traditional discourses. This gives rise to a sense of contradiction where they feel like they exist, have a public life and make a contribution but also exhibit a sense of compulsion and regulation. They break out of the limits of normative femininities perhaps – at the same time creating new 'women's worlds' – even as the use of blogging reinstates and produces conservative forms of self-management.