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Hamasaka, Clayson. "The impact of the broadcast legislative reforms on the newsroom staff's perceptions of the Zambia National Broadcasting Corporation (ZNBC)'s editorial operations and news content." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002886.
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The 1980s and 1990s saw major changes in the political landscape of the media in many countries that were either reverting or emerging from repressive nondemocratic regimes. Among the notable changes in media industry was the opening up of the national airwaves, which had been a state monopoly, to private sector and community participation. The democratic dispensation also put state broadcasters in the spot-light regarding their editorial content which was previously ‘institutionalised’ as belonging to the ruling regimes. This study set out to investigate the extent to which broadcasting reform legislation meant to address the unfair coverage of contending voices on Zambia’s public broadcaster has had an impact in reversing the situation in the newsroom. Using qualitative methods of investigation, the study established that while the ZNBC staff understand aspects of their role in their newsroom in relation to the principles of public service broadcasting and in line with the enacted legislation, they perceive that, in practice, they have to ensure that the news content still remains a reserve of a few voices in favour of the ruling regime. This was evidenced by testimonies from the news staff’s complaints of continued editorial interference in their work by government leaders and government appointed gatekeepers, as well as selfcensorship. The study recommends, among other things, the full implementation of the recently enacted laws on the operations of ZNBC in order to achieve some minimum levels of being a public broadcaster. It further recommends a serious re-orientation of the ZNBC newsroom and management staff to the current legislative requirements so as to shift their mindset away from their traditionally-held views of thinking that news at that station is only for the ruling regime.
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Mwale, Edna. "An investigation into the impact of the gender policy on journalistic practices at the Times of Zambia newspaper." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1008303.
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This study investigates the impact of the Times of Zambia gender policy on journalistic practices. The policy was formulated to address issues of representation of women both in news coverage and at an institutional level. In spite of the implementation of the editorial gender policy, no change in gendered representation is evident. As a media practitioner and a Zambian woman concerned with social justice, I set out to investigate the impact of this policy on journalistic practices. The study is informed by a Cultural Studies approach to media studies, specifically drawing on the 'circuit of culture' (du Guy et ai, 1997) and focused on two specific 'moments', namely representation and production. Data was collected using two qualitative methods, namely document analysis and semi-structured in-depth interviews. The document analysis established that this policy is informed by a liberal feminist approach to media and identified the weaknesses in its formulation. The subsequent semi-structured in-depth interviews probed the practices and perceptions of male and female journalists and editors in relation to the degree of change in gendered representation in the news. This study finds that the editorial gender policy at the Times of Zambia has not had any significant impact on the journalistic practices and it probed the reason for this lack of effectiveness. It argues that this can be partially attributed to the orientation of the policy within a liberal feminist paradigm which neglects the internal and external factors that influence the representation of women and men in news production. Further, this position ignores the societal structures and power relations which impact, albeit unintentional, on the treatment of news. Inter-organisational factors such as profit maximisation, political interference, the use of news values and news beats are identified as leading to the exclusion of representations of women in hard news. At an intra-organisational level, lack of importance attached to the policy by senior staff and their attitudes to news production in general have meant that the policy was not enacted or ensured in any meaningful way. The study also established that the patriarchal values that characterise Zambian society influence journalists ' and editors' treatment of news, thus making the implementation of the policy ineffective.KMBT_363
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Djokotoe-Gliguie, Edem K. "Media and parliament in the Third Republic: a study of newspaper coverage of parliament by the Times of Zambia and the Post from January to November 2001." Thesis, Rhodes University, 2003. http://hdl.handle.net/10962/d1007796.
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The press is credited with playing a central role in the consolidation of democracy by informing citizens, engaging them in the process of public decision making and governance and stimulating wide and inclusive debate on public matters. In emergent democracies like Zambia, the extent of the media's role as a public sphere, not to mention its impact, is not known. The study set out to investigate the extent of the press' public sphere role, particularly how Zambian newspapers report Parliament and how such coverage informs public opinion. It found that though the press covers Parliament, the nature of coverage does not empower newspaper readers with the kind of context, background and interpretation they would otherwise need to engage in public discourses on matters that affect them from an informed perspective. In the main, the role of the press in informing citizens is not fully realised, not only because uninformative character of coverage, but partly because of low literacy levels and the limited reach of local newspapers. It was against this background that the study recommended ways in which the Zambian press could re-focus its approach to parliamentary news coverage to make it more informational and more inclined towards playing a public sphere role, at least to the newspaper-reading public. Making parliamentary coverage an integrated newsroom function was the main recommendation. It provided the basis for suggesting a practical editorial option for the coverage of the legislature that accommodates the integration of context, background and interpretation into parliamentary news.
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Jere, Caesar. "An investigation of the relative importance of the media in influencing the voting behaviour of Evelyn Hone College students in Lusaka during the December, 2001 presidential elections in Zambia." Thesis, Rhodes University, 2003. http://hdl.handle.net/10962/d1007803.
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This study explores the relative importance of the media in influencing the electoral choices of a small group of Zambians, namely Evelyn Hone College students in Lusaka who participated in the December 2001 elections in Zambia. The study investigates the interplay of mediation between the lived cultural experiences of the sample of students and the impact of media messages. Students at Evelyn Hone College come from different ethnic groupings, social classes, religions and regions. They are exposed to both the state and the privately owned media, which represent a range of political viewpoints. The outcome of the December 2001 elections in Zambia gave the impression that people in urban areas in Zambia were less likely to vote on ethnic lines because they had easy access to different media, ranging from print to electronic, which provided them with diverse information about the political scene, and probably shaped their electoral choices. Conversely, their counterparts in the rural areas appeared to vote along ethnic lines, seemingly because of lack of exposure to the media. It was also assumed that most people in rural areas were not as modernized as their urban counterparts who were more exposed to enlightened sources of information such as professional groups and other elite social institutions which helped them to shape their political opinions than most rural people. The study attempts to establish to what extent the media impacted on the selected sample of urban students in the choice of their presidential candidates in the December 2001 elections in Zambia. The study further investigates to what extent other factors such as ethnic inclinations and other social predispositions influenced them in their choice of the candidates. The interviewees for this study were randomly drawn from a population of Evelyn Hone College students that voted in the December 2001 presidential elections in Zambia. The sample consisted of 30 randomly selected students who were purposely stratified in three focus groups of ten each. Each stratum represented the approximate ethnic equivalence of one of the presidential candidates who contested the December 2001 elections.
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Yoon, Youngmin Shoemaker Pamela J. "Public relations, legitimacy, and media access." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2004. http://wwwlib.umi.com/cr/syr/main.
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Mungonge, Goliath. "A case study of strategic leadership in the creation and development of a privately owned newspaper in Zambia." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1003854.
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Roles of various constituent elements of Strategic Leadership address deep and continuing issues relating to the creation and development of any organization. What is required to help firms successfully navigate the dynamics and uncertain environment in which they compete today to be successful is addressed. The founding in July 1991 of The Post, a privately owned Zambian newspaper, provided a unique opportunity to investigate the roles that various constituent elements of strategic leadership have played in its success. This is largely because much is already known about how state-owned media are managed, financed, and sustained by the state itself, which is fully involved in their re-capitalization and operating costs. The themes identified are at the heart of current debates about the capacity of private organizations to respond to new expectations, market realities, no state funding, globalization, technology, and a long list of other challenges so as to become market driven enterprises. The case of The Post is seen to present a story of an enduring publication in times of political, financial, social and other adversities and the research participants have no illusions about the success of the publication. The case study of The Post also gives useful insight into the many challenges and obstacles faced by the newspaper. It offers examples of determination, focused courage and innovation, complemented by strategic leadership. This was done by means of what emerged from the insight and experiences of the six research participants that were part of the founders of the newspaper and those associated with the development of the newspaper since its inception.
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Flynn, Terence Timothy. "Organizational crisis public relations management in Canada and the United States Constructing a predictive model of crisis /." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2005. http://wwwlib.umi.com/cr/syr/main.
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Komakoma, Leah. "An investigation into fan identity among supporters of the English soccer premier league in Lusaka, Zambia." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002902.
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This study investigates Zambians’ construction of identities based on their following of the English soccer premier league. The study seeks to understand how Zambian supporters of this league construct their identities based on their encounter with foreign teams/players and how they appropriate the meanings obtained through such viewing in their daily lives. The study is informed by the theories of fandom. Using an ethnographic critique of the media imperialism thesis, the study attempts to explore the meanings that the fans of the English soccer league in urban Lusaka make of the mediated soccer games, while in and outside the viewing spaces – the bars – where the games are ritually watched in groups. Based on the qualitative methods of focus group discussions, individual in-depth interviews and observations, the study probes the phenomenon of the consumption of English premier league football in countries abroad, focusing specifically on the experiences of fans in Lusaka, Zambia. Observation of this phenomenon in Lusaka reveals that fans find pleasure in the tactics that the teams in the league display, the professionalism of the players, goal scoring and self-empowerment for the few women supporters. This study probes these issues in greater depth. The foremost conclusion of the research is that it neither completely rejects nor accepts the media imperialism thesis. Instead, meanings should be understood within the context of the lived experience and reality of the fans.
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Edgell, Robert Anthony. "Creativity and management in the media industry empirical analysis of North American independent magazines /." Gutenberg AG : Univ. of St. Gallen, 2007. http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=35635162&site=ehost-live.
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Lieb, Kristin J. "Pop tarts and body parts an exploration of the imaging and brand management of female popular music stars /." Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1408927501&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.
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Zhang, Xiaoqun. "Measurements of Media Reputation of Firms." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1401371482.
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Lee, Tsan Oscar. "The media and crisis management in Hong Kong." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2103798X.
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Shin, Bongsik 1960. "The implication of information technology in telework: Adoption model and influencing factors of communication media choice among teleworkers." Diss., The University of Arizona, 1997. http://hdl.handle.net/10150/288732.
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As the post-industrial environment requires more flexibility in organizational operations, telework is gradually gaining an acceptance as a distributed organizational design. Academic research, however, has not been effective in providing rich theoretical and empirical support for the planning and implementation of telework at organizations. This dissertation is motivated to contribute telework research through the investigation of implications that general-purpose communication media have on distributive telework. First, an empirical study is performed to understand the role of individual-, contextual-, and social-level factors on the media choice behaviors of remotely scattered teleworkers. Then, examination is made on how the media choice and other individual and social factors affect the perception on information-carrying capability and productivity of a communication medium, email. For this investigation, a hypothetical model that depicts the relationship among the constructs is proposed and relevant hypotheses are developed. Prior to the empirical study, existing literatures of telework are reviewed and characterized for the conceptual analysis of the problems and issues in telework. It was recognized that the narrow focus of research on teleworkers and the lack of a theoretical foundation are impeding broad understanding of telework. Data analysis indicates that teleworkers' media choice is the result of dynamics of individual-, contextual-, and social-level variables. Management support as a social influence showed the strongest impact on teleworkers' media use. The study confirms that, though regarded as a lean medium, email could become an effective and rich communication tool through an active social structuration process. Teleworkers belonging to an email-oriented communication network not only recognized email as a rich medium, but also had higher perception of work productivity from its use. The study confirms that, when email is recognized as an information-rich, as well as a function-rich, medium by teleworkers, a telework program could be benefited from the reduced loss of internal processes and enhanced work productivity.
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Tang, Tang. "Active within Structures: An Empirical Integration of Individual, Structural and Technology Adoption Determinants in Predicting Internet Use." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1218041064.
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Mulumba, Patrick. "A common analysis framework for simulated streaming-video networks." Thesis, Rhodes University, 2009. http://eprints.ru.ac.za/1691/.
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Bryan, Brett. "The ecological, psychological and political issues surrounding the management of koalas in southern Mt Lofty Ranges /." Title page, contents and abstract only, 1995. http://web4.library.adelaide.edu.au/theses/09ENV/09envb915.pdf.
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Thesis (M. Env. Sc.)--University of Adelaide, Mawson Graduate Centre for Environmental Studies, 1996.Two col. maps in pocket on back end-paper. Includes bibliographical references (leaves 118-135).
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Brightman, Jessica Marie. "Strategizing Relationships 2.0: An Analysis of International Companies' Use of Social Media." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4294.
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Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen a dramatic increase of users around the world. Companies realize the importance of becoming a part of this generational trend, yet they do not understand the reasoning behind it, and, thus, do not develop a strategy for using social media to build relationships. Using content analysis, this study expanded on the stream of relationship management theory and social media literature by adding a global element. Results suggest that global companies are beginning to utilize the dialogic principles of information dissemination, disclosure, and interactivity/involvement. Additionally, strategizing Facebook post messages to have a customer focus (i.e., asking questions, posting multimedia, providing company information) will yield greater feedback and interaction.
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Lee, Tsan Oscar, and 李臻. "The media and crisis management in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31965921.
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Zaher, Zulfia. "Social Media for Well-Being: A Mixed Method Approach to Examine the Use of SocialSupport and Mood Management." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1521480522198018.
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Bosco, Kayla. "Sport fan satisfaction with the Kansas State Athletic Department’s social media content." Kansas State University, 2012. http://hdl.handle.net/2097/13728.
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Master of ScienceDepartment of Journalism and Mass Communications
Steven Smethers
The college sports industry is seeing a change in its marketing strategies with the rise of the popularity of social media. Facebook and Twitter are the two most common social networking sites used by intercollegiate athletic departments. Not only are these outlets used to foster two-way communication with fans, but they are also used as advertising and public relations tools. The purpose of this study is to compare the Kansas State University of Intercollegiate Athletics’ social media objectives and content with the level of satisfaction among representatives of the K-State fan base. Is the athletic department producing the social media content that their fans want to see? In order to gain a better understanding of the nature of the study, in-depth interviews were conducted with various staff members in the K-State Department of Intercollegiate Athletics to determine the social media objectives and to gather their opinions on the content. From there, two focus groups were conducted to ascertain the level of satisfaction among K-State fans with the current content. One group consisted of students while the other group contained K-State alumni. Findings showed that fans were pleased with certain aspects (i.e. score updates on @kstategameday, conciseness of Twitter, videos, etc.) but wanted to see more of other items such as K-State trivia, behind the scenes footage and more on student-athletes. The information gathered was then used to provide suggestions for future social media strategies within the K-State Athletics Department. The recommendations will help to enhance communication with fans and satisfy their social media needs as they relate to K-State Sports.
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Burchell, Kenzie. "Negotiating connection without convention : the management of presence, time and networked technology in everyday life." Thesis, Goldsmiths College (University of London), 2012. http://research.gold.ac.uk/7995/.
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This thesis explores the social processes through which technological change and technologies themselves are negotiated in everyday life. I look to interpersonal communication as a site of such negotiation and focus on the networked practices that extend from mobile telephones, personal computers, and online social platforms. The management of everyday life and interpersonal relationships are shaped by practices of communication management that work through the use of these technologies. I extend and inflect the phenomenological approach to co-presence in interpersonal communication, also reassessing notions of time, for the context of constant networked connection. Drawing from divergent theoretical approaches for understanding technology, an entry point for this thesis was formulated through social interaction. A grounded qualitative approach was used to engage with individuals’ experience of interpersonal communication across everyday domains and contexts of activity. A selection of 35 participants was asked to complete two in-depth interviews, thinking-aloud tasks, and a communication diary. The empirical findings are explored from three perspectives. First, individuals’ relationships to communication tools as objects in an everyday environment are understood for the perceived temporal pressures and a need for networked connection. Second, individuals’ management of those pressures is explored through their imposition of individually controlled barriers to interaction, through which domains of activity are managed by communication practices as relational domains, developing a form of networked awareness between individuals. Third, I examine the forms of negotiation taking place through the interdependency of individual practices, captured by notions of authenticity and perceptions of technologies, as well as a discourse about technology that is enacted through practice rather than communicated through content, what I call meta-communication. I conclude that the negotiated use and role of technologies in interpersonal relationships has implications for the negotiation of wider social changes to the role of technology and to everyday life itself.
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Pupino, Alyssa M. "Uses and Perceived Credibility of Social Networking Sites for Weight Management in College Students." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1428685808.
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Johnson, Benjamin K. "Selective Exposure to Prestigious and Popular Media: Anticipated Taste Performances and Social Influences on Media Choice." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397734249.
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Govender, Kerensa A. "Towards the development of a framework for measuring the effectiveness of product placement." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/97608.
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Thesis (MBA)--Stellenbosch University, 2014.ENGLISH ABSTRACT: A product placement or placement occurs when a brand is integrated into a film, game or sitcom for advertising purposes. This integration can either be in the form of a visual placement, verbal placement or both. The practice of product placement has become popular due to the loss of advertising effectiveness of traditional media channels. This is due to the advent of technology, which allows the consumer to avoid advertisements. Marketers have therefore sought alternative, more effective forms of advertising, leading to an increase in spending on product placement. As product placement becomes more popular, there is a growing need to justify the large amounts spent on this practice. This research addressed this need by developing a framework for practitioners to use in order to determine the effectiveness of a placement. The framework will help to provide an understanding of the returns gained from investing in a product placement strategy. This research, which is in the form of a qualitative study, has made use of both primary and secondary data sources to meet this research objective. The primary data source is based on the findings from an interview conducted with a placement-practitioner, while the secondary data was based on all published literature regarding the means of measuring the effectiveness of product placement. The study begins by reviewing the literature in order to gain an understanding of advertising effectiveness and how it has been measured by past researchers. This review and analysis led to the discovery of three stages of measuring advertising effectiveness, these are the cognitive, affective and conative stages. These three stages were used as the starting point for the development of the framework which measures the effectiveness of product placement. The literature was then analysed with the aim of determining the measures used for each stage to determine the effectiveness of a placement. These measures were grouped according to the stage within which they belonged, i.e. either the cognitive, affective or conative stages. For example, brand awareness, which was found to be a measure of product placement effectiveness, was grouped under the cognitive effects of a placement. The results of the literature analysis were validated by conducting an interview with a product placement practitioner. The aim of this interview was to gain an understanding of how the industry determines the effectiveness of a product placement. An additional category, namely financial impact, was extracted from this interview. The end result was the creation of a framework, with four categories, which can be used to determine the effectiveness of a product placement.
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Chun, Byeong-Tae. "The British theatre economics and management in the 1990s as an effect of Thatcherite capitalism." Thesis, University of Hull, 2001. http://hydra.hull.ac.uk/resources/hull:4628.
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This thesis will examine theatrical changes which were taken place in Britain in the 1990s as an influence of Thatcherite capitalism. There are two bases in developing that subject. The first is that arts subsidy, namely, money, has been more responsible for the changes than directors and playwrights have. The second is that the changes were basically undesirable, because they resulted in the dominance of capitalist values in theatre, under which theatre companies inevitably compete with each other, and are, thereby, increasingly inclined towards safe, popular, commercial products. By contrast, alternative oppositional activities that can play a role in checking and balancing the dominant capitalist cultural values becoming marginalised. It can be, thus, said that this thesis will critically explore the undesirable legacy of Thatcherism on the theatre economics and management of the 1990s.To this end, it will examine several sub-subjects. Chapter I deals with the British politics and economics of the 1980s and 1990s as background for the changes which also took place in theatre during the 1980s and 1990s. Chapter II will explore the two different attitudes of the Arts Council which has been in charge of distributing money [arts subsidy] to theatre companies since its formation in 1946; one prior to Thatcher's government and the other during Thatcher's government of the 1980s. Chapter III will examine the general theatrical economics and management of the 1990s. Chapter IV will deal with money from the national lottery in order to see how much it has contributed to theatre companies in terms of theatre economy. Chapter V is a case study to illustrate how the West Yorkshire Playhouse as one of the leading regional theatre companies has been managerially affected by post-Thatcherite theatre economy. Chapter VI is another case study to illustrate how Red Ladder as one of the leading political theatre companies in the 1970s has been deradicalised by Thatcherite capitalism in the 1980s and post-Thatcherite theatre economy of the 1990s.This thesis, with its critical tone on the changes, will illustrate, implicitly or explicitly, ways by which the undesirable state of the British theatre in the 1990s may be rescued. At the same time, I hope this thesis to serve as a ground for debates for the betterment of the British theatre in the future.
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Baker, Kelsey M. "Relationship Management Communications by NHL Teams on Twitter." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7735.
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The sports industry is massive, bolstered by its relationship with media. A recent development in the sport industry is the advent of social media, which offers the potential for two-way communication between sports organizations and their relevant stakeholders. Relationship management theory helps cultivate an understanding of social media as a vehicle for value creation for an organization and its stakeholders. This thesis is a content analysis of relationship communications strategies on Twitter using the accounts of five National Hockey League teams.
This study builds upon existing literature by identifying stakeholder groups targeted on Twitter by NHL teams, defining subcategories in relationship management communications, and comparing the strategies and tactics used among five NHL teams. Results indicate that players are the most common internal stakeholder identified within this study, while sponsors are the most popular external stakeholder. Interactivity is not a major driver of social media content, but when teams do contribute to some form of interaction, they are most likely to place a mention of a stakeholder or stakeholder group within a tweet. Among relationship management communications strategies, NHL Twitter accounts most often provide announcements directly related to team performance. Engagement metrics show that team promotions receive the greatest number of replies and retweets. Four out of five NHL teams in this study are very similar with their use of relationship management communications strategies and identification of relevant stakeholders. In this sample, the San Jose Sharks account differs the most from the other teams in this study, emphasizing fan interaction and brand personification the most compared to the other teams in this study. Overall, this thesis contributes to knowledge about social media in the sports industry by providing an in-depth look at the stakeholders and communications strategies identified among NHL teams on Twitter.
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Senthebane, Teboho. "An investigation of newsroom convergence at the MoAfrika media company in Lesotho and its implications for gatekeeping: a qualitative case study." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1006112.
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This research is based on a case study of MoAfrika, a news organisation that has embraced digitisation to produce and distribute content across three platforms. It draws upon observation and in-depth interviews to show how MoAfrika's embrace of a degree of convergence has led to a fragmentation for journalists whose daily work now include additional responsibilities and pressures of time. While there is an increase in the quantity of news disseminated via radio, newspaper and online, questions arise about the quality of such news produced in a multi-skilled, multiple media news production environment. The result is repurposed stories with little original content and augmented employee workloads without training and compensation. The study examines these issues drawing on theories of gatekeeping and convergence. The decision to include a news story at MoAfrika depends partly on which medium it fits into most easily. News values, deadlines, organisational norms and national trends are some of the considerations which factored into gatekeepers' decisions. Primary decision-making was made within a group which also considered expense and expertise, and where the Managing Editor made the final call and set the frameworks for how content played across the enterprise's three platforms.
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Li, Zhan. "Western media corporations' risk and strategies in post-WTO China." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1100671766.
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Thesis (Ph. D.)--Ohio State University, 2004.Title from first page of PDF file. Document formatted into pages; contains xii, 209 p.; also includes graphics. Includes bibliographical references (p. 171-181).
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Bivainienė, Lina. "Šiaulių apskrities ir miesto laikraščių vadybos optimizavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050606_131442-84438.
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The master’s paper formulates the problematic aspects (related to the strategic management of an organization, mass communication theory, journalism and personnel management) of mass media management. The aim of the master‘s paper – to analyse the peculiarities of Šiauliai regional and interurban periodical press as well as to frame the guideline for a daily newspaper management optimization. By the help of theoretical (analysis, synthesis, comparison, generalization, etc.) and empirical (interview, conversation, questionnaire, data analysis, etc.) methods of social research the mass media institution is defined, the managerial activity is specified, the links between strategic management of an organization and personnel management are drawn. The hypothesis formulated by the author is confirmed: the mission of a regional and interurban newspaper is not finished; a regional newspaper pays too poor attention to the managerial activity, thus, we can state that the absence of distinctly formulated principles of action makes newspaper management vague.
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Gonzalez, Iii Rodobaldo Miguel. "Organization Public Relationships on Social Media: The Experience of Those Who "Like" Oreo on Facebook." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4493.
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Despite a growing amount of research on social media, little research has been conducted to investigate why consumers connect with brands on Facebook. As companies continue to expand their presence to the social networking website, a gap in research on social media has formed. This study focuses on consumer's connection with a brand on Facebook. To do this, this research focuses on the connection of consumers with Oreo on the website to identify the environment created that engages those who connect with the brand online. Oreo was selected as the focus of the research due to its popularity on Facebook as well as the steady engagement that occurs on its page. Utilizing a phenomenological method, this qualitative study features 12 interviews in which current Oreo fans on Facebook discussed their experience and motivations for connecting with the brand. The interview questions were designed to investigate whether the tenets of relationship management theory and Ledingham's (2003) five dimensions of organization-public relationships (trust, openness, investment, involvement, and commitment) aligned with interaction on Facebook. Overall, the responses of the participants identified a connection between organization-public relationships and engagement on social media.
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Zeller, Kristi. "The Academic and Athletic Challenges of College Women's Basketball." University of Toledo / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1302107016.
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Wang, Weirui. "Chinese Governmental Post-Crisis Management of 2003 SARS Epidemic: Evaluation of Governmental Communication Strategies and Frame Correlation between Government and Mass Media." Thesis, Virginia Tech, 2006. http://hdl.handle.net/10919/42731.
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This study used a content analysis and a rhetorical analysis to examine the strategies the Chinese government utilized for handling post-crisis issues of the 2003 SARS epidemic. The content of several media outlets â Chinese Version of Xinhua News Agency, English Version of Xinhua News Agency, The Toronto Star, The New York Times, The Times (London) â were examined on the same issue in the post-crisis period from June 25, 2003 to September 9, 2003. Chinese media and Western media were examined to test the frame correlation between media and Chinese government discourses. The use of Chinese government as information sources in media coverage was explored. Chinese post-crisis management performance was evaluated through analysis of the use of Chinese government frames by mass media and the use of the Chinese government as a trusted information source. The results showed that the Chinese government used a renewal post-crisis communication theme through communication strategies of bolstering and transcendence. The content of Chinese media had a substantial relationship with frames of Chinese government. Chinese government was used as a believable source for Chinese media. The content of Western media had no relationship with frames of Chinese government. Chinese government was employed as a skeptical information source in coverage of Western media.Master of Arts
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Gordon, Craig S. "Mediating and Moderating the Agenda-Setting Process: Three Studies of the Air Quality Issue." Diss., Available online, Georgia Institute of Technology, 2004:, 2004. http://etd.gatech.edu/theses/available/etd-05142004-142036/.
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Thesis (Ph. D.)--School of Public Policy, Georgia Institute of Technology, 2005. Directed by Gregory B. Lewis, Georgia State University.Henry, Gary, Committee Chair ; Bostrom, Ann, Committee Member ; Edmiston, Kelly, Committee Member ; Lewis, Gregory, Committee Member ; Nicholson, Stephen, Committee Member. Includes bibliographical references.
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McBride, Tess. "Examining News Coverage and Framing in the Context of Environmental Reporting: Using the Sea Lion and Salmon Controversy at the Bonneville Dam as a Case Study." PDXScholar, 2011. https://pdxscholar.library.pdx.edu/open_access_etds/266.
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This thesis examines how the construction of news stories reveals relationships among groups of stakeholders and how their views unfold within environmental conflict coverage. This study uses a content analysis of 161 newspaper articles concerning the sea lion and salmon controversy at the Bonneville Dam, focusing on source use and blame and solution frames in environmental conflict coverage. This analysis of articles published between January 2003 and June 2010 in Oregon, Washington, Idaho, California, and Montana contributes to research concerning journalistic norms (i.e., balance and objectivity) and news production routines, specifically within the field of environmental reporting. The findings indicate governmental sources were most frequently quoted and presented the most successful solution frames; while advocacy/non-profit sources were quoted less frequently (in addition to tribal sources) and presented the most blame and failed solution frames. Additionally, this research reflects on the role of news filters, including journalistic norms and legal issues, and explores the relationship between blame frames and failed solution frames, which is perhaps a reflection of the role of spokespeople and media jargon.
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Reber, Bryan H. "Cooperation, communication and contingencies : the relationships of corporate public relations practitioners, lawyers and their external public /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3025646.
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Blackwell, Breyanna Marie. ""To Share or Not to Share:" A Study of an Individual's Self-Representation on Instagram in Accordance with Impression Management Theory." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etd/3257.
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This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to analyze the differences in self-disclosure styles on Instagram.
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Hysenlika, Vjollca. "Communicating During an Organizational Crisis: Using Facebook as a Relationship Management Tool." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4337.
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The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of South Florida (USF) to participate in the experiment. The findings did not demonstrate exactly what the research study was designed to find. The individual hypotheses were not supported during the ANOVA tests, except Hypothesis 1a. The ANOVA tests showed that the high vs. low interactivity, high vs. low responsiveness or high vs. low transparency did not have a significant effect on a Fan page's relevance, importance, and appeal. The variables did not have an independent influence, and they did not show any significance standing alone. However, the ANOVA tests surprisingly revealed a dramatic three-way interaction effect of all three independent variables on relevance and importance.
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Maqoko, Mlamli Cecil. "Media relations management within a changing environment with specific reference to the University of the North." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52332.
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Thesis (MPhil) -- University of Stellenbosch, 2001.ENGLISH ABSTRACT: This study focused on the representation of the University of the North in the national media during the period 1994-1999. A preliminary survey of newspaper reports indicated that during the post 1994 elections period the University had been getting negative coverage from the national media, especially the Mai/&Guardian.This period was also characterized by the intensification of transformation processes and other challenges within tertiary institutions. The aim of the study was to investigate how the national print media portrayed the university during the period 1994-1999 and to find out what role the Media Directorate of the division Development and Public Relations has played in the whole process. Both internal and external factors which had an impact on the representation of the university were also explored. This study is important in the sense that media relations is regarded as a strategic management tool whose purpose is to create mutual understanding between an organization and its internal and external stakeholders - more especially during the period when organisations are facing both internal and external changes. Communication is therefore seen as a central tool which is facilitating the transformation process. Seen against the tendency of the media to concentrate on conflict and events as major news stories - a conflict of interests then emerges. Content analysis was used to analyse newspaper articles (from the Mai/&Guardian and Independent Online/Star) covering the university between the period 1994-1999 and interviews were conducted with respondents who had been chosen purposely or specifically because their activities had a direct bearing on the media situation. The major themes or issues which had been the major focus of the media during the said period were then identified and evaluated in terms of the nature of the portrayal of the university . The study showed that the University of the North had been negatively portrayed in the media and that the absence of a Media Relations Officer, Media Relations Policy and the tendency of the media to focus on conflict as a news value contributed to the negative image of the university. It is hoped that the study will contribute towards the formulation of a media relations policy at the university, the assessment of the pace of and the whole transformation process and will highlight the major challenges facing public relations departments (and specifically the media sections) of historically black institutions in the current political dispensation.
AFRIKAANSE OPSOMMING: Die studie ondersoek die mediadekking van die Universiteit van die Noorde in die pers gedurende die tydperk 1994-1999 landwyd. Voorafgaande oorsig oor koerantberigte het aangedui dat na die 1994 nasionale verkiesings die landwye pers In baie negatiewe beeld van die universiteit geskep het. Die nasion ale koerant Mail &Guardian het veral die Universiteit in In negatiewe lig geplaas. Gedurende hierdie tydperk het tersiere instellings 'n verheweging van transformasie-prosesse, gekoppel met ander uitdagings, ondervind. Die doelwit was om die beeld te ondersoek wat nasionale koerante van die Universiteit geskep het en die rol wat hierin gespeel is deur die Media Direktoraat, In onderafdeling van die Universiteit se Ontwikkelings- en Skakelafdeling. Interne en eksterne faktore wat 'n invloed op hierdie beeld kon he, is ondersoek. Organisasies se verhouding met die pers is 'n strategiese kwessie. 'n Wederkerige verstandhouding met interne en eksterne belanghebbendes is onder meer belangrik veral wanneer organisasies interne en eksterne verandering ondervind. Die pers se neiging om op konfliksituasies en soortgelyke gebeurtenisse te konsentreer, vereis des te meer goeie kommunikasie. Die inhoud van koerantberigte oor die Universiteit wat verskyn het in die Mail&Guardian en Independent Online/Star vanaf 1994 tot 1999 is ontleed. Die hooftemas uit die koerantberigte is ge·identifiseer en geevalueer teen die agtergrond van die beeld wat geskep is van die Universiteit. Daarna is onderhoude uitgevoer met werknemers wie se werk 'n direkte uitwerking het op die perssituasie. Die navorser het bevind dat die pers In slegte beeld van die Universiteit geskep het. Die afwesigheid van In persbeleid en 'n skakelbeampte wat spesifiek met die pers onderhandel, gepaard met die pers se neiging om konflik-situasies as nuus te beskou, het daartoe bygedra. Daar word gehoop dat die studie die bepaling van 'n persbeleid vir die Universiteit van die Noorde sal aanhelp. Verder word gehoop dat die Universiteit se benadering tot die transformasiesproses, asook die pas waarop dit plaasvind, geevalueer sal word. Laastens word gehoop dat dit die vernaamste uitdagings wat skakelafdelings (veral die pers-afdelings) van historiese swart instellings in die huidige politiek bedeling in die gesig staar, sal beklemtoon.
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Groepe, Westonio Sarien. "SARS's IKM strategy : an external perception through the eyes of the media." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/3481.
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Thesis (MPhil (Information Science))--University of Stellenbosch, 2006.South Africa held its first democratic election in 1994. At the moment, government has to address many injustices of the past. For this they need funds. The years before 1994 saw South Africa isolated from the rest of the world as a result of its human rights track record. As a result of this isolation, the government has not only inherited injustices that need to be addressed, but it also inherited debt, which needs to be repaid with interest. Therefore, the South African Revenue Service is tasked with the responsibility to ensure an inflow into government coffers. The South African Revenue Service has been constituted as an autonomous body in 1997. Although the task of revenue collection seems mundane, its enormity cannot be over-emphasised. The revenue it collects is needed to address issues of inequality such as: • equality of education; • restoration of basic living conditions, such as shelter and health care; and • upgrading and retaining skills in order to compete globally. The general perception is that the South African Revenue Service has achieved much through transformation projects in a very short period. Furthermore, the President is embarking on a mission to unite the African continent through various initiatives. Currently, perception gained from the media is that Africa is corrupt and lacks the economic will to change. The current study was undertaken to establish whether the model used by the South African Revenue Service, as perceived by the media, is well received. A positive media perception could pave the way for other government organisations as well as South Africa’s neighbours to enter into an information and knowledge sharing partnership with the South African Revenue Service to the benefit, not only of the country, but also of the continent as a whole. The conclusion drawn is that the South African Revenue Service is indeed an example to be proud of. They seem to have formed partnerships with business, professional bodies and foreign agents as well as with the ordinary man in the street to engage successfully in discussions, which will ultimately lead to the mutual benefit of all its stakeholders, internal and external. Finally, from a media perspective, the organisation is perceived to have done South Africans proud; however, it is also clear from media reports that room for improvement exists.
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Hahm, Jeeyeon. "ASSESSING THE IMPACT OF MOVIES UPON AN INDIVIDUAL'S IMAGE FORMATION CONCERNING A GIVEN DESTINATION." Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4387.
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The process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or change an individual's image of a destination by its portrayal within the motion picture. This study was conducted in an effort to examine this global phenomenon called movie tourism and contribute to the tourism literature. This study focused on determining the differences between pre and post measures resulting from watching a destination specific movie. The research method was a pretest-posttest experimental design conducted to a convenience sample of 247 hospitality management students enrolled in a major metropolitan university located in the southeastern portion of the United States. The research instrument was a pre and posttest questionnaire that included structured and unstructured questions in order to capture the complex destination image. The treatment between the pre and posttest was a destination specific movie. A 100% response rate was obtained from the pretest group and a 99.2% response rate from the posttest group. Results of the study revealed that: 1) certain perceived destination images were different before and after the movie; 2) level of interest in visiting the destination was not different before and after the movie; 3) destination image had a positive relationship with the level of interest in visiting the destination; and 4) certain audience characteristics had an impact on destination image and interest in visiting the location. Implications, limitations, and suggestions for future research are discussed in the final chapter.M.S.
Rosen College of Hospitality Management
Rosen College of Hospitality Management;
Hospitality Management
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Karlsson, Daniel. "Varumärkesvård i tider av kris : En fallstudie om återhämtning till följd av ett produktfel." Thesis, Linköpings universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-103997.
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This study is about how a swedish brand within the food industry that experiences a crisis following a product failure. It focuses on three areas following the crisis and these are crisis management, recovery strategies and brand management. This study seeks to explain how these areas interact in relation to massive exposure to mass media and how they interact restore the brand's potential loss of reputation. This study was conducted as a case study with a deductive and qualitative approach. The data gathered to this study was mainly based on newspaper articles and complemented with semi-structured interviews with twelve local retailers of the brand.BakgrundDagens moderna samhället präglas av snabba informationsutbyten vilket medför ett ständigt behov av att vara informerad. Detta ökar nivån för stress och risken för att felaktigheter uppstår blir större. Att flera större företag under senare år drabbats av felaktigheter som lett till en större uppmärksamhet genom olika informationskanaler anses vara en följd av det ökade informationsutbytet. När information om ett företags felaktigheter sprids kan detta skada företagets varumärke, något som kan bli förödande för företagets fortsatta existens. Som en följd av detta uppstår ett behov av att vårda varumärket genom att inleda en återhämtningsprocess samt att hantera den uppkomna situationen med stark exponering mot informationskanaler.SyfteStudien syftar till att beskriva återhämtningsprocessen hos en svensk livsmedelsproducent som drabbats av ett produktfel som kan skada dess varumärke.MetodDenna studie har genomförts som en fallstudie med en deduktiv och kvalitativ ansats. Data är insamlat främst från kanaler för informationsspridning, i detta fall större nyhetstidningar, samt genom semi-strukturerade intervjuer med tolv lokala återförsäljare av fallföretagets produkter.SlutsatsFörfattaren anser att den större mediala exponering som fallföretaget gick igenom till följd av ett produktfel snabbt visade på att fallföretaget inte själva kunde beskyllas för det inträffade felet. Fallföretaget har konsekvent genom perioden av den mediala exponeringen tillämpat en öppenhet och transparens gentemot medierna, detta är något som studien anser bör verka gynnsamt för fallföretaget då det genom den ökade transparensen givits en psykologisk kompensation till konsumenter då dessa kan hålla sig informerade om vad som hände samt följa hur företaget arbetar för att åtgärda problemet. Studien kan inte kunnat påvisa att detta fall av förhöjd exponering mot medierna har påverkat konsumenters köpvanor nämnvärt.
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Sarge, Melanie Ann. "Are Your Eyes Really Bigger Than Your Stomach? An Investigation of the Importance of Selective Exposure to Weight Management Articles Featuring Exemplification and Conveying Efficacy for Potential Weight Management Belief and Behavior Change." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345227600.
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Agozzino, Alisa L. "Millennial Students Relationship with 2008 Top 10 Social Media Brands via Social Media Tools." Bowling Green State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1262651087.
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Van, Noort Elvira Esmeralda. "Newsroom convergence at the Mail & Guardian: a case study." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002945.
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This case study researches newsroom convergence as a process at the Mail & Guardian newspaper and their online edition the Mail & Guardian Online. It focuses on the reporters’ and editors’ attitudes towards newsroom convergence and on cultural resistance against change; one of the major challenges in the process. With structured interviews, observations and questionnaires it was analysed that communication problems between the newsrooms, different production cycles and time management issues are other prominent difficulties. The case study furthermore provides a snapshot of the convergence phenomenon as a process in a particular South African news organisation. The outcomes could not only assist other news companies with convergence plans but also be used as a pilot study for further research on converged newsrooms in South Africa.
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Farias, Steven Kalani. "A grammar of edification : constructing our social reality via efficient quotidian management with rhetorical forms." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/778.
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The following rhetorical criticism is an investigation of two public service announcements released by the Council on American-Islamic Relations. Utilizing a composite method derived from Osborn (1994), Brummett (1991) and Burke (1945), this study investigates what it means when to say how others ought to act and why they ought to act that way. This investigation demonstrates how the manipulations of identities, ideologies, and action are the elements used to motivate people to act in affirmation of an identity. Moreover, it demonstrates why the motivated social actions serve as foundations for constructing our social reality. Ultimately, it discovers and clarifies a grammar of edification, how that grammar allows for efficient quotidian management, and, thus, why it serves as a tool for managing everyday meaning in our social world.
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Richey, Gregory Boyd. "Media Preference and Risk Assessment: Mortality Salience and Mediating Effects of Worldview." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1301062941.
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Pambou, Renestine Itoumba. "A comparison of public relations principles applied by political parties in campaign communication during a democratic election." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/3093.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2017In popular opinion political public relations practitioners have long been regarded as spin doctors. Their lane of actions is mostly viewed as propaganda and they are perceived as spin doctors who manipulate power-relations. The pervasive role of public relations in political campaigns cannot be denied as political actors rely on communication to reach their key stakeholders. While it can be used as an important tool that can mediate in these power relations, the facts remain in the case of this study that the political party campaign communication was rather reactive than strategic. The answer lays in the accurate application of the strategic nature and role of public relations. I believe that there is a strategic public relations role that is evident and has to be played in political party campaign communication. As a matter of fact, public relations strives to ensure an effective and efficient communication on behalf of its organisation. The purpose of this study was to explore the application of public relations principles in political parties’ campaign communication of the Democratic Alliance, in the context of three other political parties in a regional newspaper during the build-up to the 2014 South African general elections. Four distinct political parties were at the centre of this research, namely African National Congress, Democratic Alliance, Economic Freedom Fighters and Agang. Particular attention was given to the elite parties, African National Congress, and Democratic Alliance; the main environment of the study. It is true that political parties ‘communication with stakeholders reflects in essence public relations. Managing communication to promote the organisational agenda is to talk about issues important to both the public and the political party. This suggests that an effective political organisation will act on a two-way operation to build a common political position that influences public attitudes. Hence, a comparative case study was used as the strategy of inquiry. I conducted a content analysis of the political party campaign communication of the Democratic Alliance, covered in the Cape Times newspaper; as well as their election manifesto, to identify the public relations principles and strategies that were used. The daily newspapers were surveyed from January 8 to May 7, 2014. An overall of one hundred and forty-four related newspapers articles were analysed and formed the data for analysis. A close reading and counting of frequencies of varieties of themes in the newspaper revealed that the Democratic Alliance, as well as the African National congress, took a tactical and responsive approach, rather than a strategic and proactive approach, to their political party campaign communication. News coverage indicated that there was extensive counterpunching to other political parties ‘statuses, but very little promotion or management of the issues included in their election manifesto. Nkandla was the most controversial issue covered in the pre-election media coverage; while the proposed merger with AGANG; and the subsequent fall out was damaging to both political parties ‘reputation and relationship with voters. Therefore, more research on this topic needs to be undertaken, as public relations is crucial in translating public opinions to the organisation. In the political scope, this can serve as an attempt to adjust the socio-political environment to suit the political principles, as well as to help the political principles adjust to the environment by creating the right balance to mutual benefit an organisation and its publics that further ensures a real participatory democracy. Further studies should be done to investigate whether, the advocacy of the two-way symmetrical, as a way to central route to persuasion, along with the dialogical approach can impact on more effective decisions making, and ultimately create a more dynamic public sphere that seeks the resolution of socio-political conflicts. This new knowledge will lead to guidelines for public relations practitioners and can provide useful insights for political communication specialists.
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Müller-Bungart, Michael. "Revenue Management with flexible products : models and methods for the broadcasting industry ; 28 tab. /." Berlin : Springer-Verlag, 2007. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9783540723158.
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Abuljadail, Mohammad Hatim. "Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664.
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Dunfee, Melissa Catherine. "Financial Challenges of New Media Art in Contemporary Arts Institutions." University of Akron / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=akron1487646333901318.
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