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Journal articles on the topic 'Matrix "competitive position"'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Suharyati, Suharyati, and Nobelson Nobelson. "ANALYSIS OF COMPETITIVE ADVANTAGE STRATEGY OF BADUY’S WOVEN FABRIC INDUSTRY." Hasanuddin Economics and Business Review 3, no. 1 (2019): 35. http://dx.doi.org/10.26487/hebr.v3i1.1843.

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Abstract: Competition in the business world in Indonesia in the era of globalization is very strict at the national, regional and international levels. The success of SMEs in Indonesia is inseparable from the role of government and SMEs themselves in an effort to develop SME business activities to achieve competitive advantage. This study aims to analyze the differentiation strategy of Baduy’s woven fabrics as an effort to gain competitive advantage and alternative strategies that can be done to obtain a competitive advantage. Primary data is obtained by questionnaires and interviews with craf

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Kotvitska, A. A., and V. H. Kostiuk. "The estimation of competitive positions of non-steroid anti-inflammatory drugs on pharmaceutical market of Ukraine." European Pharmaceutical Journal 65, no. 1 (2018): 10–14. http://dx.doi.org/10.1515/afpuc-2017-0017.

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Abstract The aim of our analysis is the estimation of non-steroid anti-inflammatory drugs (NSAID) competitiveness level, calculation of capacity, share and saturation of studied segment of market that allow to improve the competitive strategies of pharmaceutical manufacturing enterprises. MATERIALS AND METHODS: According to the results of content-analysis of foreign and native economic literature, we elaborated the methodology of estimation of NSAID competitive positions that consists of six main stages. The offered model of estimation of competitiveness of the studied group of medicines is ba

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Estuputri, Dinda, Indro Herry Mulyanto, and Sauptika Kancana. "PERUMUSAN STRATEGI BISNIS UD. BONI JAYA SITUBONDO DENGAN MENGGUNAKAN MODEL MATRIK GENERAL ELECTRIC (GE)." Jurnal Administrasi Bisnis (JABis) 17, no. 1 (2019): 13. http://dx.doi.org/10.31315/jurnaladmbisnis.v17i1.3460.

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Business strategy is an important element that must be owned by business companies so that companies have competitive advantages and can win the competition while maintaining the survival of the company. This is what underlies the researchers to formulate business strategies that can be used by UD. Boni Jaya. In conducting business strategy formulation, researchers used the General Electric (GE) Matrix model. The General Electric (GE) matrix is also commonly referred to as the McKinsey matrix. The General Electric (GE) matrix has two main variables, Industry Attractiveness and Competitive Stre

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MOTORNIUK, Uliana, Volodymyr BAIDALKA, and Volodymyr KARTASHEV. "The essence and approaches to defining the concept of "competitive positions of an enterprise"." Economics. Finances. Law 2/2025, no. - (2025): 92–96. https://doi.org/10.37634/efp.2025.2.21.

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The paper explores the essence of the concept of "competitive position of an enterprise," its key characteristics, and the main approaches to its definition. Classical methods for assessing competitive positions, including SWOT analysis, the BCG matrix, Porter’s Five Forces model, and the McKinsey/GE matrix, are examined, highlighting their advantages and disadvantages in modern conditions. Particular attention is paid to the impact of digital technologies, including artificial intelligence, big data analytics, and automated assessment algorithms, which enhance the accuracy and objectivity of

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Tysiachna, Yunna. "Analysis technology of a bank’s competitive position in the deposit market." Development Management 18, no. 4 (2021): 41–56. http://dx.doi.org/10.21511/dm.18(4).2020.05.

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The structurally balanced resource base of a bank determines its ability to achieve its goals and, as a result, its performance and has a decisive impact on the reproductive process in the economy by converting borrowed funds into investments. Despite a significant reduction in the number of banks over the past 10 years (from 175 to 73), the deposit market is a highly competitive environment. This necessitates the search for approaches to the formation of deposit resources that are adequate to modern conditions, aimed at their stabilization and sufficiency. The objective of the study is to dev

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Remiasa, Marcus, and Terry Sugiharto. "POSISI STRATEGI BERSAING BISNIS PEMBENIHAN UDANG VANAME DENGAN PENDEKATAN COMPETITIVE PROFIL MATRIX." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 6, no. 1 (2020): 1–14. http://dx.doi.org/10.32477/jrm.v6i1.26.

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The business competition of vannamei shrimp seed has strongly expanded by the increasing of Indonesian shrimp export. The businessman competesin preparing vannamei shrimp seed for Indonesian fisherman. The ability of competition has influenced in company competitive strategy. Thisresearch aimed to identify the position of competitive strategy and to know the strong and low point of critical success factor (CSF) in the businessof vannamei shrimp seed. This research used descriptive qulaititative research by using phenomenology. The technic of data collecting usedinterview and direct observation

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Birafane, Mahdi, Wei Liu, and Sarvar Khalikov. "The Strategic Positioning of Moroccan Seaports: An Application of the Boston Consulting Group Growth-share Matrix." Open Transportation Journal 14, no. 1 (2020): 133–42. http://dx.doi.org/10.2174/1874447802014010133.

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Background: Under the current challenges of global and regional changing environments in the seaport industry faced by market players and the increase of competition among port business entities, the necessity of pursuing a competitive strategic positioning by strategic business units is a compulsory plan to ensure constructive and sustained growth. Aims and Objectives: In this context, the purpose of this study is to analyze the competitive position of the eight (largest, most important, busiest) seaports of Morocco in the four-years period from 2014 to 2017 using a dynamic portfolio analysis

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Remiasa, Marcus, and Terry Sugiharto. "Posisi Strategi Bersaing Bisnis Pembenihan Udang Vaname Dengan Pendekatan Competitive Profil Matrix (Studi Pada PT. Semar Emas Situbondo, Jawa Timur)." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 6, no. 1 (2018): 3–16. http://dx.doi.org/10.32477/jrm.v6i1.325.

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The business competition of vannamei shrimp seed has strongly expanded by the increasing of Indonesian shrimp export. The businessman competes in preparing vannamei shrimp seed for Indonesian fisherman. The ability of competition has influenced in company competitive strategy. This research aimed to identify the position of competitive strategy and to know the strong and low point of critical success factor (CSF) in the business of vannamei shrimp seed. This research used descriptive qulaititative research by using phenomenology. The technic of data collecting used interview and direct observa

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Wulandari, Deasy, Hari Sukarno, Salma Fauziyyah, Khanifatul Khusna, and Abdul Muhsyi. "Infrastructure and Ecosystem Analysis of Creative Craft Industry." Journal of Business & Banking 12, no. 2 (2023): 251. http://dx.doi.org/10.14414/jbb.v12i2.3300.

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The creative industry contributes greatly to the Indonesian economy but the export contribution of Indonesia's creative industry is still weak. Therefore, it is necessary to study the analysis of the ecosystem and infrastructure of MSMEs. The purpose of this study is to analyze the competitive position of the craft cluster creative industry. This type of research is descriptive quantitative research with the simple consisting of the craft cluster SMEs. The sample was taken using multistage sampling method, which consisted of purposive sampling and convenience sampling. Analytical tool used is

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Capps, III, Charles J., and Michael D. Glissmeyer. "Extending The Competitive Profile Matrix Using Internal Factor Evaluation And External Factor Evaluation Matrix Concepts." Journal of Applied Business Research (JABR) 28, no. 5 (2012): 1059. http://dx.doi.org/10.19030/jabr.v28i5.7245.

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Internal Factor Evaluation and External Factor Evaluation matrices allow an organization to visualize their strengths, weaknesses, opportunities, and threats while a Competitive Profile Matrix utilizes critical success factors to allow an organization to compare itself to other competitors. The authors wondered if substituting basic internal strengths and weaknesses categories, and external opportunities and threats classifications for the conventional CSFs in a forced ranking method could extend the Competitive Profile Matrix to allow additional strategic understanding. The goal of extending

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SHPILEVA, Vira, Yurii KRAVCHYK, and Inna YASHCHENKO. "MANAGEMENT OF COMPETITIVE POSITIONS OF THE ENTERPRISE." Herald of Khmelnytskyi National University 302, no. 1 (2022): 23–30. http://dx.doi.org/10.31891/2307-5740-2022-302-1-4.

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The article focuses on the management of competitive positions of the enterprise, in particular, analyzed and developed a number of proposals on the example of financial and economic and management activities of the enterprise, which specializes in providing construction and repair services. The purpose of the article is to substantiate the new methodological and applied principles of evaluation and policy formation to improve the competitive position of the enterprise. Modern scientific research in the field of managing competitive positions of enterprises is analyzed and it is concluded that

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Lazareva, M. "Positioning Matrix as an Assessment Tool for Security Level of a Product Portfolio Competitive Position. Marketing and." Marketing and Management of Innovations, no. 4 (2019): 82–97. http://dx.doi.org/10.21272/mmi.2019.4-07.

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he main objective of the study is to develop a tool for assessing the balance of the company's product portfolio, with which you can determine the security of its competitive position. As such a tool is proposed matrix positioning. The indicator of the balance of the product portfolio is the golden ratio. The relevance of this study lies in the fact that currently there is no generally accepted criterion for determining the degree of balance in the product portfolio, and that the existing matrix analysis tools do not fully provide an adequate assessment of the security of a competitive positio

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Inderadi, Regina, Larasati Adiannisa, and Nugroho J. Setiadi. "The Business Strategy Analysis of a Forwarding Company in Indonesia." Winners 19, no. 1 (2018): 31. http://dx.doi.org/10.21512/tw.v19i1.4584.

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The aims of this research were to identify key internal and external success factors within the forwarding industry and the organization, and to analyze competitive positioning of a forwarding business in Indonesia in order to obtain its optimal business strategy. Research method applied was qualitative approachusing case study. Respondents consist of 20 managers at Jakarta. Data collection was conducted in October 2017 at Jakarta using questionnaire distribution. The first stage of data analysis mapped company's strengths and weaknesses into Internal Factor Evaluation (IFE) matrix, mapped mar

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Haque, Marissa Grace, Nurjaya Nurjaya, Azhar Affandi, Heri Erlangga, and Denok Sunarsi. "Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta." Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 4, no. 2 (2021): 1677–86. http://dx.doi.org/10.33258/birci.v4i2.1829.

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Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with gro

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Satria Tirtayasa, Lailan Safina Hasibuan, and Afif. "COMPARATIVE ANALYSIS OF COMPETITIVE STRATEGIES WITH BCG MATRIX APPROACH AT REGIONAL DEVELOPMENT BANKS." International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) 1, no. 3 (2023): 128–39. http://dx.doi.org/10.61990/ijamesc.v1i3.15.

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This study aimed to determine the position of each regional development bank using bcg matrix approach and then analyze the comparison of competing strategies. Strategy analysis with bcg matrix, using market growth and relative market share as variables. The method of analysis is quantitative descriptive. Banks that became the object of research are the top five regional development banks based on the total assets of the population of 27 regional development banks in Indonesia. To determine the position of regional development banks that became the object of research, bcg matrix analysis was p

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Lanfranco, Bruno, Bruno Ferraro, and Catalina Rava. "Assessing competitive position of Uruguay’s beef sector." Journal of Agribusiness in Developing and Emerging Economies 8, no. 2 (2018): 288–302. http://dx.doi.org/10.1108/jadee-12-2016-0078.

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Purpose The purpose of this paper is to present an economic evaluation of Uruguay’s beef industry competitiveness to quantify the effects of public policies (taxes, subsidies, social charges) on the various links constituting the beef export chain and estimate the impact of transfers of resources between the beef industry and other sectors of the economy. Design/methodology/approach The Policy Analysis Matrix (PAM) techniques were employed to quantify the effects of public policies on the competitiveness of Uruguay’s beef industry. A series of PAM coefficients were calculated to assess the com

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Anik Yuniati, Yulianti, Jaja Miharja, Mita Purnamasari, and Felmiwati Sendow. "Marketing Strategy at Hotel Sentral Cawang, East Jakarta." International Journal of Travel, Hospitality and Events 2, no. 2 (2023): 162–72. http://dx.doi.org/10.56743/ijothe.v2i2.259.

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Purpose: This study aims to analyze the marketing strategy at Hotel Sentra Cawang, East Jakarta and To find out the marketing strategy at Hotel Sentral Cawang East Jakarta. Research methods: This study uses a qualitative approach to determine the SWOT analysis on the strategy marketing at the Central Cawang Hotel, East Jakarta. This tool compiles the company's strategic factors and uses a matrix TOWS or SWOT matrix and internal and external matrices. Results and discussion: From the identification of internal and external strategic factors, it is known that the position and profile of Hotel Se

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Febrianto, Alvano, and Umi Kaltum. "Competitive Strategic Position Analysis of Publicly Listed Hospital Companies in Indonesia." JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) 13, no. 3 (2024): 376–88. https://doi.org/10.18196/jmmr.v13i3.507.

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In the rapidly evolving and highly competitive landscape of the hospital industry, analysing the strategic competitive position of the hospital is crucial in the process of strategic planning. This research evaluates the strategic competitive positions of 11 publicly listed hospital companies by performing a dynamic portfolio analysis starting in the 2020-2023 period, representing the most recent developments in the hospital sector in Indonesia. This research employs the BCG matrix technique, drawing on data related to the actual throughput of the hospital industry. This technique enables quan

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Quang, Thang Dao. "Strategic Management for Sustainable Growth: A Case Study of Song Hong Garment." International Journal of Social Science and Human Research 08, no. 05 (2025): 2825–38. https://doi.org/10.5281/zenodo.15362630.

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The Vietnamese textile and garment industry plays a crucial role in the national economy, contributing significantly to export turnover and employment. However, the industry faces intense competition from countries such as China, Bangladesh, and India, alongside rising demands for environmental, social, and governance (ESG) compliance. This research examines the strategic management approach of Song Hong Garment, a leading Vietnamese garment manufacturer, as it seeks to enhance its competitive position through the development of a High-Tech & Green Facility. This paper employs strategic ma

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Halawa, Wartalena Irene, and Thyophoida W. S. Panjaitan. "Penetapan Strategi Pemasaran Berdasarkan Analisis Swot Pada Wheels And Brakes Café Surabaya." Improvement: Jurnal Manajemen dan Bisnis 1, no. 2 (2021): 154. http://dx.doi.org/10.30651/imp.v1i2.10634.

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Wheels and Brakes Café is one of the cafes in Surabaya in January 2017. The evaluation process will certainly help in achieving Cafe Owners' desire to increase Cafe's income. One of the tools that can be used to conduct the evaluation is SWOT Analysis (Strength, Weakness, Opportunities, Threats).Informants in this study were Cafe Managers, Cafe Employees, and Key Consumers. In this study also used other tools besides SWOT Matrix, namely SPACE Matrix, IFAS Matrix, EFAS Matrix, and IE Matrix. The SPACE matrix has x, y coordinates (1.5; -0.5) which indicate that the Cafe is in quadrant III with a

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Mahfud, Mohamad Harisudin, Setyowati Setyowati, and Nizar Utami. "Strategi Bersaing Keripik Singkong Cap Gerus Produksi UKM Sumekar Pratiwi Kabupaten Tuban." AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian 1, no. 1 (2017): 29. http://dx.doi.org/10.32585/ags.v1i1.36.

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This research aim to assess the determinants of success of Cassava Chips Gerus, assess the competitive position of Cassava Chips Gerus, and formulate the alternative strategies for SME Sumekar Pratiwi in order to market their products. The basic method used in this research is descriptive analytic. Subject of this research is determined purposively. The data used in this study are primary and secondary data. This study used Competitive Profile Matrix (CPM) as its analysis data method. The result shows factors that determined the success of cassava chips Gerus brand. Based on CPM analytic, the

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Septianingsih, Leny, Muhammad Aqila Ashfa, Nagita Lyra Aviana, and Yoiz Shofwa Shafrani. "Analisis Penerapan Space Matrix Pada Bank BRI Unit Sokaraja Tengah Dalam Menciptakan Inovasi Layanan Perbankan untuk Segmen Mikro dan UMKM." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 2 (2025): 212–23. https://doi.org/10.58192/ebismen.v4i2.3495.

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The rapid advancement of digital transformation, coupled with the increasing intensity of competition in the financial industry, compels banking institutions to implement appropriate strategies to enhance their competitiveness—particularly in serving the micro and Small and Medium Enterprises (SMEs) segments. This study aims to analyze the application of the Strategic Position and Action Evaluation (SPACE) Matrix as a tool for formulating effective marketing strategies at Bank BRI Unit Sokaraja Tengah.By employing a qualitative approach through direct observation and interviews, this research

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Rohmah, Inesya Nur, Heru Irianto, and Minar Ferichani. "Evaluasi Strategi Bersaing Teh Botol Sosro di Kota Surakarta (Pendekatan Competitive Profile Matrix)." JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian 9, no. 5 (2024): 481–92. https://doi.org/10.37149/jia.v9i5.1544.

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The increasing popularity of packaged tea beverages has encouraged many companies to launch tea drink products and compete to gain positive consumer responses. This competitive condition demands that Teh Botol Sosro understand its market position and develop effective strategies to maintain and expand its market share. Therefore, this study applies the Competitive Profile Matrix (CPM) to analyze Teh Botol Sosro's market position in Surakarta, the first study in this context. The research aims to identify the key competitive factors, evaluate Teh Botol Sosro's position, and formulate alternativ

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Janah, Nurul, Clarisa Alfa Lionora, and Satrio Tegar Sadewo. "Optimizing Local Wisdom Potential To Enhance Global Market Competitiveness In West Nusa Tenggara Tourism." Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA) 2 (December 3, 2024): 1051–66. https://doi.org/10.33369/bicemba.2.2024.169.

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Introduction/Main Objectives: This research analyzes the competitive position of NTB tourist destinations using BCG Matrix compared to other Super Priority Destination in Indonesia. Also, this study aims to formulate a tourist destination development strategy that is relevant for NTB Province, by considering the potential of local wisdom to improving positive tourism experiences for foreign tourists. Background Problems: Foreign tourist arrivals in NTB have fluctuated significantly, indicating the region has yet to fully capitalize on its tourism potential. In contrast, other provinces like Ba

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Rahmawati, Safira Aulia, Khofifah Nurazizah, Muhammad Ihza Maula, and Yoiz Shofwa Shafrani. "Analisis Strategi Bersaing Pada KSPPS Hanada Quwais Sembada Kebasen Menggunakan Competitive Profile Matrix (CPM)." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 4, no. 2 (2025): 289–302. https://doi.org/10.58192/profit.v4i2.3423.

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This study examines the competitive strategy of KSPPS Hanada Quwais Sembada Kebasen amidst intense competition in the microfinance sector, particularly against BPR Bank Surya Yudha Patikraja and PNM Mekar Sampang, which have advantages in technology and service coverage. This theme is chosen due to the importance of understanding the competitive position of community-based Islamic cooperatives to remain viable in the local market. This research employs a case study method with a qualitative descriptive approach. Data collection is conducted through interviews, observations, and documentation,

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Goncharenko, Iryna M. "DEVELOPMENT OF COMPETITIVE PERSONNEL FOR SMALL AND MEDIUM ENTERPRISES." Management 26, no. 2 (2018): 42–53. http://dx.doi.org/10.30857/2415-3206.2017.2.4.

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Introduction: One of the most important tasks of the company's activity is to achieve and maintain such a level of competitiveness, which allows us to take a stable competitor's position on the market and realize the purpose and mission that the company is planning at this stage of its development.Hypothesis of scientific research: the personnel, being one of the main components of the enterprise, together with others, ensures its competitiveness. The competitiveness of any structural unit is determined by its competitive position, and the competitive position, in turn, is the presence of comp

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Rahmad Akbar. "Rancangan Strategi Pemasaran Untuk Meningkatkan Daya Saing Swalayan Annisa di Pasar Lokal." Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan 2, no. 4 (2024): 56–66. https://doi.org/10.59061/masip.v2i4.819.

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This research aims to formulate a more efficient marketing strategy for Swalayan Annisa, a minimarket that provides basic needs but faces challenges in maintaining service quality amidst increasingly fierce market competition. Using the SWOT analysis method, this research analyzes competitive dynamics to identify strengths, weaknesses, opportunities and threats faced by Swalayan Annisa. The analysis results show that the strength value of this minimarket is 1.92, weaknesses 0.99, opportunities 1.359, and threats 1.358. The overall score on the IFE Matrix was recorded at 2.92, while the EFE Mat

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Bozhydai, І. "Theoretical and methodological principles of building a competitive enterprise strategy." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 205 (2019): 6–10. http://dx.doi.org/10.17721/1728-2667.2019/205-4/1.

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The article is devoted to theoretical and methodological principles of competitive enterprise strategy. The process of forming a competitive strategy requires a comprehensive approach, a sound analyt ical stage, and must comply with certain principles. The author summarized the basic principles of formation of competitive strategy, and in accordance with them, proposed a structural and logical scheme of using the tools of formation of competitive strategy of the enterprise. The basic methods such as matrix, benchmarking, PEST-, SWOT-SPECE- and cluster analyzes are selected as the methodologica

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Butarbutar, Injen Pardamean, Novia Purnamasari, and Koko Safitri. "AN ANALYSIS ON FIVE FORCES DAN BCG MATRIX FOR APPLE INC. COMPANY." Maker: Jurnal Manajemen 9, no. 2 (2023): 229–40. http://dx.doi.org/10.37403/mjm.v9i2.615.

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This research aims to conduct an analysis of Five Forces and BCG Matrix for Apple Inc. The Five Forces analysis is used to evaluate the competitiveness of the industry in which Apple operates, while the BCG Matrix is employed to measure the company's product portfolio. Data for this study are sourced from reliable resources, including the company's financial reports, industry reports, and related publications. The Five Forces analysis reveals that the technology and software industry in which Apple operates is highly competitive. Threats from major competitors, the level of product substitutio

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Hamka, Rezky Amalia, Sutrisno Sutrisno, and Arwin Arwin. "Marketing Strategy at Middle Star Hotels in Makassar City." Journal of Economics, Entrepreneurship, Management Business and Accounting 1, no. 2 (2023): 62–69. http://dx.doi.org/10.61255/jeemba.v1i2.68.

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This study aim For analyze the marketing strategy implemented by the Middle Star Hotels in face competition. This study is study qualitative in nature descriptive. Population in this study is internal and external parties external from Middle Star Hotels, meanwhile informant study this is Sales Executive, Senior Human Resource Office, and two Customers. Data collection techniques are carried out with technique observation and interview. Data analysis technique used is SWOT analysis, that is something tool analysis used for formulate a strategy or identification various factor strategic based o

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Fariha, Zulfia Nur, Nadiya Berliana Putri, Rizka Ayu Okty Odilien, and Yoiz Shofwa Shafrani. "Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 2 (2025): 187–202. https://doi.org/10.58192/ebismen.v4i2.3458.

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KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a score of 3.25, superior to PNM Mekar (3.05), with strengths in sharia compliance and personal service. T

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Kurniawan, M. Taufik, Muhammad Ikhwan Rahmanto, and Dawud Ardisela. "STRATEGI PEMASARAN PADA USAHA BAKSO MAS PUR DI SATRIAJAYA-KABUPATEN BEKASI." CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH 7, no. 2 (2024): 37–43. https://doi.org/10.33558/cefars.v7i2.10867.

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The study bakso mas pur warung business is a well-known culinary business in bekasi regency, which is located at jl. Pisangan, kebon cassava, rt.01/rw.001 satriajaya village, tambun utara district, bekasi regency, this study aims to identify internal factors (strengths and weaknesses), and external factors (opportunities and threats) as well as to determine the marketing strategy. The method used in this study is a case study with a descriptive approach and data analysis consisting of an ife matrix, an efe matrix, an ie matrix and a swot matrix. The results of this research on the warung bakso

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Delima, Elsa Sindi, Nunuk Helilusiatiningsih, and Lina Saptaria. "Strategi Peningkatan Kinerja Pemasaran Toko Retail Sri Rejeki Kediri Menggunakan Analisis Swot." Ekonika : Jurnal Ekonomi Universitas Kadiri 10, no. 1 (2025): 55–69. https://doi.org/10.30737/ekonika.v10i1.5829.

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The selection of a competitive strategy greatly determines the marketing performance of a retail business. This research aims to determine the competitive strategy of the Sri Rejeki Kediri Retail Store in improving marketing performance based on SWOT analysis. This type of research is descriptive qualitative. Data collection methods through observation, interviews, documentation. The results of the SWOT analysis show that the total strength score is 1.672, weaknesses are 1.12, opportunities are 2.43, and threats are 1.2. The total average score on the IFAS matrix is 2.80 while the EFAS matrix

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Delima, Elsa Sindi, Nunuk Helilusiatiningsih, and Lina Saptaria. "Strategy for Improving Marketing Performance of Sri Rejeki Retail Store Kediri Using SWOT Analysis." Ekonika : Jurnal Ekonomi Universitas Kadiri 10, no. 1 (2025): 55–69. https://doi.org/10.30737/ekonika.v10i1.6367.

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The selection of a competitive strategy greatly determines the marketing performance of a retail business. This research aims to determine the competitive strategy of the Sri Rejeki Kediri Retail Store in improving marketing performance based on SWOT analysis. This type of research is descriptive qualitative. Data collection methods through observation, interviews, documentation. The results of the SWOT analysis show that the total strength score is 1.672, weaknesses are 1.12, opportunities are 2.43, and threats are 1.2. The total average score on the IFAS matrix is 2.80 while the EFAS matrix

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Octaviyona, Viky. "Bos Salad Competitive Advantages Analysis Using Strategic Position and Action Evaluation (SPACE) Matrix Analysis." Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan 3, no. 1 (2023): 180. http://dx.doi.org/10.35314/inovbizmik.v3i1.3194.

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This study aims to determine the right strategy to be applied to the Bos Salad Business by using a Strategic Position and Action Evaluation. In this sample, there are three business ventures, namely, bos salad as an internal party as the party being studied, Floor Cafe and New Fanelco as external parties who are the closest competitors to Bos Salad. Data collection methods in this study using questionnaires and interviews. The variables used in this study are four variables. The analytical method uses a parabolic non-liner secular trend using OLS (Ordinal Least Square). Based on the results of

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Elfia Nora and Madziatul Churiyah. "DEVELOPMENT OF MACRO-BASED STRATEGIC PLANNING APPLICATION EXCEL: AS A TOOL FOR FORMULATING HUMAN RESOURCE MANAGEMENT SRATEGIS." International Journal of Economics and Management Research 2, no. 1 (2023): 276–86. http://dx.doi.org/10.55606/ijemr.v2i1.86.

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Abstract So far, in formulating strategies in an organization, especially reviewing from the aspect of human resource management, analytical tools that are often used to process the data obtained are SWOT Analysts, Internal Factor Analysis and External factors and Competitive Profile Matrix how to analyze the strength of weaknesses in opportunities and threats of a company (SWOT) and matrix Competitive profile analyzes the strategic position of the company compared to similar competitors, especially in terms of human resource management, namely employees, because employees are the spearh

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Singh, Abhishek Kumar, and Cherian Samuel. "Modelling the strengthening factors for competitive position of apparel retailing in India." Journal of Modelling in Management 13, no. 4 (2018): 884–907. http://dx.doi.org/10.1108/jm2-03-2018-0039.

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Purpose The aim of this paper is, first, the desire to present the issue of retail sector competitiveness with the simultaneous determination of factors having an impact on competitiveness and their development. The main aim is to identify the factors and relationships among those factors to strengthen the competitive positioning of apparel retail stores. Design/methodology/approach The literature review and experts’ opinion helped to identify the key factors. The relationships among the factors were obtained by using interpretive structural modelling (ISM). Experts’ opinions were collected ag

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Ghiculescu, Daniela, Niculae Marinescu, Daniel Ghiculescu, and Claudiu Pirnău. "Customer Matrix with Different Time Horizons Applied to Electrodischarge Machines." Applied Mechanics and Materials 371 (August 2013): 220–24. http://dx.doi.org/10.4028/www.scientific.net/amm.371.220.

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A very effective method to evaluate the products is the Customer Matrix (CM) that uses two coordinates: Perceived Used Value (PUV) and Perceived Price. Our researches extend this basic concept by adding the time variable, creating CM with different time horizons that assures a better understanding of competitive environment. In the first stage, the Customer Matrix is associated with a forecast method. The relevance tree method was used to predict the most probable evolution paths of electrodischarge machines. In the second stage, the CM with different time horizons is constructed, considering

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Deliyandra, Yones Fitra, and Tongam Sirait. "Innovation and Marketing Strategy for It Services in XYZ Consulting Business at PT XYZ." Journal of World Science 3, no. 12 (2024): 1717–30. https://doi.org/10.58344/jws.v3i12.1258.

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PT XYZ, a leading Information Technology (IT) company in Indonesia, has an IT consulting division, XYZ Consulting Services, which is essential in providing IT solutions to clients. Along with the rapid development of Industry 4.0, competition in the IT consulting services sector is getting tougher. Service innovation is key to maintaining a competitive advantage and increasing market share. This research aims to deeply analyze the innovation and marketing strategies implemented by XYZ Consulting Services to strengthen the company's position in the IT consulting market. This research combines i

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МИЛОЕНКО, Е. В., and З. Т. НИАЗБАЕВА. "FORMATION OF COMPETITIVE ADVANTAGES OF A TRADE ORGANIZATION." Экономика и предпринимательство, no. 8(157) (October 23, 2023): 764–68. http://dx.doi.org/10.34925/eip.2023.157.8.139.

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В статье представлено исследование теоретических, практических вопросов конкуренции и конкурентных преимуществ торговых организаций, что позволило выделить основные источники и факторы достижения конкурентной позиции. По рамках проведенного исследования авторами были разработаны основные направления формирования конкурентоспособности некоторых организаций общепита г. Тюмени. На основе SWOT – метода проведен обобщенный анализ сильных и слабых сторон деятельности организации. Матрица позволила выявить дополнительные возможности наращивания конкурентных преимуществ и наличие потенциальных угроз к

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Arafat, Lathif, Wiliya Meta, and Meilisa Meilisa. "Performance Comparison of Indonesia’s Big Banks Using The Competitive Profile Matrix Approach." InFestasi 21, no. 1 (2025): 57–70. https://doi.org/10.21107/infestasi.v21i1.29836.

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This study aims to analyze the competitive position of major banks in Indonesia based on their fundamental performance. Big banks, defined as those with a market capitalization exceeding IDR 100 trillion, significantly influence the Jakarta Composite Index. This research employs an exploratory approach to assess the competitiveness of these big banks using the Competitive Profile Matrix. The findings reveal that PT Bank Central Asia, Tbk (BBCA) holds the highest competitive advantage among Indonesian big banks. BBCA's competitive edge stems from its superior Capital Adequacy Ratio, optimal Cos

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Maduemezie, Emeka. "Strategic Analysis of Coca-Cola: Unveiling Growth Option, STP Framework, and Marketing Mix Strategies." Journal of Business Research 10, no. 2 (2024): 1–7. https://doi.org/10.5281/zenodo.13800096.

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The Coca-Cola Company, a global leader in the beverage industry, has maintained its position in the face of changing market conditions, customer preferences, and competition. This study analyzes Coca-Cola's strategic growth options using tools such as the Ansoff Matrix and Segmentation, Targeting, and Positioning (STP) framework. It explores various strategies to sustain its competitive advantage, including market penetration, product development, and market development. Through an examination of Coca-Cola's marketing mix, brand equity, and global distribution, this study aims to offer strateg

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LEE, Yun-Huei. "NAVIGATING SWOT-FANP WITH GSM METHOD TO PRIORITIZE THE STRATEGIC LOCATION." Technological and Economic Development of Economy 21, no. 1 (2015): 140–63. http://dx.doi.org/10.3846/20294913.2015.1004566.

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This paper proposes a SWOT-FANP (strengths, weaknesses, opportunities, and threats – fuzzy analytic network process) analysis, together with the grand strategy matrix method (GSM) to deal with the multiple-criteria decision-making problem of location selection for a second tier city in China. This hybrid method can not only combine both qualitative and quantitative information and utilize fuzzy logic to eliminate vagueness, subjectivity, and imprecision, it can also clearly represents the competitive position of second-tier cities on a the quadrant coordinate to help an enterprise choose a str

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Mayangsari, Andina, Rifky Agnitian Wijaya, and Ahmad Mufid. "Analisis SWOT Pemasaran Cabai pada Koperasi Primadona Situbondo." Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 10, no. 2 (2024): 2541. http://dx.doi.org/10.25157/ma.v10i2.14262.

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This research aims to find out what marketing strategies are used by the Primadona Cooperative. The informants in this research were 30 people consisting of chairman, deputy, secretary, staff, members and consumers of the prima donna cooperative. The formulation of alternative strategies was analyzed by creating an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, then continued with a grand strategy and SWOT analysis. SWOT analysis is an analysis used to evaluate the strengths and weaknesses in the internal environment as well as the opportunities and threats in th

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Mukarromah, Laili, Lie Aulia Ulfi, Niken Melani, and Yoiz Shofwa Shafrani. "Analisis KUD Cilongok Menggunakan Space Matrix Strategi Pengembangan Unit Simpan Pinjam dan UKM Mart." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 2 (2025): 01–18. https://doi.org/10.58192/ebismen.v4i2.3240.

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This research aims to analyze the strategic position of the Village Unit Cooperative (KUD) Cilongok using the Strategic Position and Action Evaluation (SPACE) Matrix method and formulate development strategies for savings and loan units and supermarket businesses. The research method uses a quantitative-qualitative approach with data collection techniques through observation, interviews, and documentation. SPACE Matrix analysis is carried out by identifying factors of financial strength, competitive advantage, industry strength, and environmental stability. The results show that KUD Cilongok i

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Rochmad, Imbuh, and Isdaryanto Iskandar. "Analysis of Business Strategy of PT. XXX Using the Space Matrix Model." Journal of Mechanical, Civil and Industrial Engineering 2, no. 2 (2021): 07–16. http://dx.doi.org/10.32996/jmcie.2021.2.2.2.

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 XXX is one of the pioneers and market leaders of building materials companies in Indonesia. Looking at the performance over the last five years PT. XXX is experiencing a decline in production capacity, although judging from the market share its products are still quite attractive to customers. This means that PT. XXX failed to grow its business even in an effort to maintain it, while the building materials industry continued to grow. The problem is how this can happen and what steps a company must take to return its business conditions for the better. The purpose of this study is to get

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Zafriana, Lusi, Anita Hakim Nasution, and Prihono . "Quality Matrix-Based Product Innovation in Birkinpet Pet Harness Apparel." Tibuana 7, no. 2 (2024): 117–29. http://dx.doi.org/10.36456/tibuana.7.2.9294.117-129.

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This study employs the Quality Function Deployment (QFD) method to develop BirkinPet pet harness apparel, focusing on customer needs and competitive advantages. A House of Quality (HoQ) matrix was constructed using responses from 96 participants, evaluating the relationship between Customer Importance and Technical Importance to identify key technical priorities for immediate implementation in BirkinPet’s production process. The primary HoQ matrix results indicate that lightweight, comfort, and safety (481.5), design for various activities (416.1), and ergonomic and comfortable design (389.9)

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Putranto, Agus. "Perancangan Sistem E-Learning Berbasis Web dengan Analisis SWOT pada Sekolah Menengah Umum." ComTech: Computer, Mathematics and Engineering Applications 2, no. 2 (2011): 646. http://dx.doi.org/10.21512/comtech.v2i2.2814.

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Facilities and advances in information technology such as digital library, online journal and references have not been well utilized by Regina Pacis High School. The school still implements the teacher centric teaching method where students are highly dependent on teacher that may inhibit the student’s development in independent learning. The author felt the need to propose an alternative solution to support student centric learning process by utilizing information technology advances. Therefore, an e-learning system design is made for Regina Pacis High School. To analyze the position of Regin

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Mohammad, Ali FARAJIAN Shahriar MOHAMMADI Bahram Sadeghi BIGHAM Farhad SHAMS. "Selecting Smart Strategies Based on Big Data Techniques and SPACE Matrix (FASE model)." Cumhuriyat Science Journal (CSJ) 40, no. 1 (2019): 253–64. https://doi.org/10.5281/zenodo.3783817.

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 One of the most important questions for managers of corporations is how they select a smart strategy for their corporations. To answer this question, Managers should consider some dimensions witch impact on the future of the corporation, and then they select a suitable strategy for their corporations. This paper presents a novel model (FASE model) for evaluating strategic position and choosing smart strategy based on Big Data techniques and SPACE matrix. In order to achieve the best position in the market, FASE model facilitates selecting the best strategy among: aggressive, conservative

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Yuary Farradia, Khaeruman, Fatari, and Ismunandar. "The Business To Business Marketing Strategies For The Package Delivery Service Companies To Increase The Volume Of Delivery." International Journal of Science, Technology & Management 2, no. 5 (2021): 1684–90. http://dx.doi.org/10.46729/ijstm.v2i5.304.

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In this study, the researchers used descriptive qualitative research methods with case study research on the object of research using observation, interviews, and documentation methods, data analysis techniques using SWOT analysis techniques (strengths, weaknesses, opportunities, threats) combined with IE Matrix to determine the position company.The results showed that the company uses a special tariff strategy and effective communication with customers. The IE Matrix analysis shows the company's position at a growth rate through horizontal integration, meaning that the company has the opportu

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