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Journal articles on the topic 'Matrix "product-market" I. Ansoff'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Sabana, Hesti, Nesha Ismaya, Alfath Shofa Nandisa, and Yoiz Shofwa Shafrani. "Strategi Pengembangan Bisnis Dengan Menggunakan Matriks Ansoff Pada Bank Mandiri Cabang Banjarnegara." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 4, no. 2 (2025): 208–18. https://doi.org/10.58192/profit.v4i2.3347.

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This research discusses the business development strategy of Bank Mandiri Banjarnegara Branch using Ansoff Matrix as the main analysis tool. The issue raised is how this branch designs and implements growth strategies amidst banking industry competition and local challenges, such as limited digital infrastructure and customer characteristics. The research objective was to describe the implementation of the four Ansoff Matrix strategies, namely market penetration, market development, product development, and diversification, in the context of branch operations. Qualitative descriptive research

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Anisatul Amalia, Sutriawati Sutriawati, Siti Zakiyatul Fitriyah, and Yoiz Shofwa Shafrani. "Analisis Strategi Pasar dan Produk Pegadaian menggunakan Ansoff Matrix (Studi kasus pada Pegadaian Kantor Cabang Purwokerto)." JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 2, no. 2 (2025): 137–51. https://doi.org/10.61722/jaem.v2i2.4838.

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In the ever-evolving digital era, financial service transformation is essential to increase company competitiveness. PT Pegadaian Purwokerto Branch as one of the State-Owned Enterprises (BUMN) has made various innovations in digital-based products and services are designed to address the requirements of the community, with particular emphasis on the lower middle class demographic. The study aims to analyze the market and product strategies implemented by Pegadaian Purwokerto Branch using the Ansoff Matrix approach. The research employed a qualitative descriptive methodology, utilizing data col

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Sufyandi Aditiya and Desty Hapsari Kirana Kirana. "Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix." International Journal of Management and Business Economics 3, no. 2 (2024): 60–65. https://doi.org/10.58540/ijmebe.v3i2.705.

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The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify pote

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Hanif, Luqman, and Fafurida Fafurida. "Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector." JEJAK 11, no. 1 (2018): 62–77. http://dx.doi.org/10.15294/jejak.v11i1.12988.

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The purpose of this research is to formulate the development strategy of the small industry of tamarillo processed typical food in Kejajar District that faces the marketing obstacles, the simple technology, and the lack of capital. This research also aims at analyzing the position and the development strategy of tamarillo processed product as the typical food from Dieng Plateau. The SWOT analysis is used at the first stage and the Ansoff Matrix analysis is used at the second stage. The result of SWOT analysis indicates that the position of small industry is in quadrant II, which supports the g

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DE WAAL, GERRIT A. "AN EXTENDED CONCEPTUAL FRAMEWORK FOR PRODUCT-MARKET INNOVATION." International Journal of Innovation Management 20, no. 05 (2016): 1640008. http://dx.doi.org/10.1142/s1363919616400089.

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Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity

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Veiga, Pedro Mota, and Mário Franco. "Alliance portfolios and firms’ business strategy: a content analysis approach." Management Research Review 38, no. 11 (2015): 1149–71. http://dx.doi.org/10.1108/mrr-04-2014-0093.

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Purpose – The purpose of this study is to understand in what way the business strategy of a firm operating on a global scale is linked to its alliance portfolio,from the product-market matrix of Ansoff (1957) and the resources-partners matrix of Yasuda and Iijima (2005). Design/methodology/approach – To meet this objective,the case study method was adopted,with data being obtained from interviews and documentary analysis of the selected firm/case: Borgstena Textile (BT). Findings – Based on a content analysis approach,it was possible to observe an alliance portfolio with advantages for BT and

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Pereira Ferraz Soares Ferreira, Ana Patrícia, and Marques Maria Beatriz Pinto de Sá Moscoso. "The importance of the Ansoff matrix for the study of the information services market." Canadian Journal of Information and Library Science 47, no. 2 (2024): 78–84. http://dx.doi.org/10.5206/cjils-rcsib.v47i2.17432.

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The purpose of this research is to present the matrix developed by H. Igor Ansoff and reflect on its usefulness for studying the Information Services (IS) market in the context of the information and knowledge society of the 21st century, whose environment is infopolluted and constant changing, making it difficult to access up-to-date, useful, and quality information that would meet the needs of both individuals and organizations. The research was carried out by identifying and consulting scientific literature through EBSCO. The search terms used were Ansoff Matrix, Marketing, Information Scie

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Maduemezie, Emeka. "Strategic Analysis of Coca-Cola: Unveiling Growth Option, STP Framework, and Marketing Mix Strategies." Journal of Business Research 10, no. 2 (2024): 1–7. https://doi.org/10.5281/zenodo.13800096.

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The Coca-Cola Company, a global leader in the beverage industry, has maintained its position in the face of changing market conditions, customer preferences, and competition. This study analyzes Coca-Cola's strategic growth options using tools such as the Ansoff Matrix and Segmentation, Targeting, and Positioning (STP) framework. It explores various strategies to sustain its competitive advantage, including market penetration, product development, and market development. Through an examination of Coca-Cola's marketing mix, brand equity, and global distribution, this study aims to offer strateg

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Sharma, Dr Pooja. "Understanding Consumer Behaviour and Market Strategies of Electronics Retail Sector in India: Insights from Lotus Electronics." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47773.

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Abstract Consumer behaviour plays a pivotal role in shaping market strategies, especially in the highly competitive retail electronics sector. This study explores the purchasing patterns, preferences, and key challenges faced by customers at Lotus Electronics, a leading retail chain in Central India. A mixed-method research approach is employed, combining customer surveys, interviews with store managers, and market trend analysis to gain comprehensive insights. The findings indicate that customers prioritize factors such as in-store promotions, flexible financing options, and strong after-sale

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Ginevičius, Romualdas, and Renata Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX/ĮMONĖS STRATEGIJOS VERTINIMAS PAGAL I. ANSOFFO PRODUKTO-RINKOS MODELĮ." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 7, no. 2 (2001): 158–65. http://dx.doi.org/10.3846/13921525.2001.10531717.

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The I. Ansoff's theories take a considerable place in the evolution of the strategy research. In our opinion, his works are very important, because there is a clear boundary between the strategy formulation process and the strategy as the result of this process. On the grounds of Ansoff's point of view and his product market matrix, we suggest a methodology for determining the strategy applied by the company. I. Ansoff suggested four types of strategy: penetration, product development, market development and diversification (Fig 1). The diversification strategy is the most risky and distracts

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Pochivalov, Anatoly V. "Development Strategy of LLC «VNS»: Competitiveness Analysis and Change Forecast." Accounting and control 9 (2025): 30–36. https://doi.org/10.36871/u.i.k.2025.09.01.004.

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The article examines approaches to developing a growth strategy for a regional online media outlet, using the case of LLC «VNS». The relevance of the study is driven by the increasing uncertainty of the external environment, digital transformation, and rising competition in the media market. The research includes SWOT and PEST analyses, along with the application of the Ansoff Matrix to identify the optimal development strategy. As a result, a product development strategy is determined to be the most resource-efficient and best aligned with the current operating conditions of the company.

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Santos, Aguinaldo dos, and Naotake Fukushima. "SUSTAINABLE PRODUCT SERVICE SYSTEMS DESIGN: TOOLS FOR STRATEGICS ANALYSIS." MIX Sustentável 3, no. 4 (2017): 149–56. http://dx.doi.org/10.29183/2447-3073.mix2017.v3.n4.149-156.

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The present paper discusses the tools for phase of Strategic Analysis for the process of Sustainable Product-Service System Design. It explores the cumulative experience obtained at the Design & Sustainability Research Center of UFPR, on case studies developed with companies on the period between 2006 to 2016. When compared with the MSDS Method the case studies presented a stronger emphasis on tools derived from administration (ex: Ansoff matrix, BCG matrix, Canvas, SWOT chart, Slack matrix, Polarity Diagram) and, very importantly, from the service design community (ex: bluepring, customer

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Imelda, Melvi, Chandra Hendriyani, and Budiana Ruslan. "Analisis Strategi Branding Menggunakan Ansoff Matrik Dalam Menarik Minat Calon Mahasiswa Baru Universitas Katolik Parahyangan." Jurnal Ilmiah Manajemen dan Kewirausahaan 1, no. 1 (2022): 172–79. http://dx.doi.org/10.55606/jimak.v1i1.259.

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This study aims to explore the branding strategy carried out by public relations at Parahyangan Catholic University. To attract prospective students private universities, they use various methods, including by carrying out intensive marketing strategies and promoting the identity of the university so that it is better known to the public. By using a qualitative approach through phenomenological methods, data collection was carried out by literature studies, observations and interviews. The research data analysis technique uses Ansoft Matrix analysis in a branding strategy to attract prospectiv

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Mohamad Bebi Rifki and Desty Hapsari Kirana. "Market Expansion Strategy for Sweet Potato Export Products Using the Ansoff Matrix (Case Study of CV SNR Bumi Indonesia)." International Journal of Management and Business Economics 2, no. 3 (2024): 59–63. http://dx.doi.org/10.58540/ijmebe.v2i3.586.

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CV SNR BUMI INDONESIA is a producer and exporter of sweet potatoes, with products that meet export quality and capacity standards. However, the company faces challenges in marketing and finding the right strategy to utilize the trade potential of its sweet potato products to increase export sales. This study aims to determine strategies that can be implemented for export market expansion. The research employs a qualitative and quantitative descriptive approach using the Ansoff Matrix, measured with a Likert scale. The findings indicate that the Product Development Strategy, with the highest in

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Пономаренко, Т. В. "ОСОБЛИВОСТІ ФОРМУВАННЯ РИЗИК ОРІЄНТОВАНИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ НА МІЖНАРОДНОМУ РИНКУ СПОЖИВЧИХ ТОВАРІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 32 (31 березня 2022): 166–74. https://doi.org/10.5281/zenodo.6594549.

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To determine the sources of risks in the company's operation in the international consumer market, it is proposed to use the matrix of I. Ansoff “product-market”, which is modified in accordance with the objectives of this study. Studies have shown that the greatest likelihood of risks in the company's operation in the international consumer market occurs when it brings to market an innovative product that consumers can ambiguously perceive. Trends in the development of the consumer market itself also cause difficulties in positioning the product itself. In addition to mark

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Soltani-Fesaghandis, Gholamreza, and Alireza Pooya. "Design of an artificial intelligence system for predicting success of new product development and selecting proper market-product strategy in the food industry." International Food and Agribusiness Management Review 21, no. 7 (2018): 847–64. http://dx.doi.org/10.22434/ifamr2017.0033.

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Predicting the performance of the new product development and selecting the strategy in the case of new product development failure is an issue that has drawn the attention of the many managers. Therefore, the goal of this study is to design an integrated system of prediction of product development success and selection of a proper market-product strategy by the method of artificial intelligence in companies working in the food industry. The population of this study was 250 companies of the food industries in Iran. The inputs and outputs of the success of the new product development were obtai

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Sudarto, Nadirah, and Alibasjah Inggriantara. "Business Strategy for PT Finansindo Mikro Facing Competition in Microfinance Business." International Journal of Research in Engineering, Science and Management 3, no. 11 (2020): 121–24. http://dx.doi.org/10.47607/ijresm.2020.386.

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Financial technology or fintech, has developed rapidly and made matters easier for storing, borrowing or investing online or with mobile devices. The competition can be seen through peer -to-peer (P2P) lender accounts, which have increased from year to year. Finansindo is engaged in micro-business as a P2P that targets women entrepreneurs who cannot access conventional banks or are not bankable. such as banks and microfinance institutions (MFIs). The External and internal environment will be analyzed to understand current business conditions. Analysis of the external environment contains PEST,

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Sitti Nurlaeli, Emrizal Emrizal, and Femmy Indriany Dalimunthe. "Natural Tourist Attraction Development Model Based On Tourism Area Cycle Of Evolution (Case Of Ponot Waterfall Attraction Asahan Regency)." NAWASENA : Jurnal Ilmiah Pariwisata 2, no. 1 (2023): 53–63. http://dx.doi.org/10.56910/nawasena.v2i1.526.

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The development of tourism in an area will bring many benefits to the community, namely economically, socially, and culturally. However, if the development is not prepared and managed properly, it will cause various problems that make it difficult or even detrimental to the community. The research that will be conducted aims to formulate directions for the development of the Ponot Waterfall Natural Tourist Attraction in Asahan Regency based on the Tourism Area Cycle of Evolution (TACE) model and then provide several recommendations for the development of natural tourist attractions based on th

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Zhang, Jiumei, Junhao Su, Yi Zeng, and Chenning Zhang. "The Application and Development of Design Management at IKEA: A Case Study Based on The Concept of Democratic Design." International Journal of Global Economics and Management 4, no. 2 (2024): 65–70. http://dx.doi.org/10.62051/ijgem.v4n2.09.

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This report delves into the principles, methodologies, and principles underpinning design management, utilizing the illustrative case of IKEA, a prominent retailer specializing in home furnishings. It conducts a comprehensive review of the existing literature on design management, undertakes an analysis of IKEA's design management framework, and posits recommendations for its continued evolution. The report illustrates how IKEA strategically employs design as a catalyst for organizational success, generating value and impact across various facets of design. Additionally, it elucidates how IKEA

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Jessika, Ina Putri Ginting, and Aditya Wibowo Satya. "Proposed Business Strategy for PT Aneka Tambang TBK for Market Development in Order to Increase Export of Ferronickel." International Journal of Current Science Research and Review 05, no. 06 (2022): 1969–75. https://doi.org/10.5281/zenodo.6646885.

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<strong>ABSTRACT: </strong>PT Aneka Tambang (ANTAM) Tbk is part of the SOE’s Holding Mining Industry which vertically integrated, export-oriented, diversified mining and metals company. ANTAM has two big commodities which are gold sectors and nickel sectors. Nickel based products consist of Nickel Ore, Ferronickel, Bauxite, and Alumina. Ferronickel is a high-grade product of nickel downstream which contains 20% - 25% of nickel and mostly consumed by stainless steel companies. ANTAM is the only company in Indonesia that can produce Ferronickel. In the nickel market, many companies produce

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Santoso, R. Yulianto Hidayat, and Resmana Lim. "Business Development Strategy for Rolling Bearing Product and Related Services in Food and Beverage Industry." Jurnal Dimensi Insinyur Profesional 1, no. 1 (2023): 23–27. http://dx.doi.org/10.9744/jdip.1.1.23-27.

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In running the business, every company has objective to grow and develop. Each company has different objective anddevelopment strategy, but identical in final goal, that is to gain profitable growth. Correct strategy is mandatory in developing business, where each company has its own unique character in term of product and penetrated market. Therefore, proper analysis is required in order to determine the correct business development strategy. Starts from market & customer intelligence, to decide whether the targeted market is potential or not. Continue with competitive position analysis,

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Zelada Briceño, Fernando. "Structural Commercial Risk Matrix. “Technological Marketing Tool Series # 01”." International Journal of Advanced Engineering and Management Research 10, no. 03 (2025): 201–15. https://doi.org/10.51505/ijaemr.2025.1211.

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All technological innovation inherently carries a certain level of uncertainty or risk regarding its adoption by the market, but most of innovators are unaware of them. Commercial risks cover a wide range, from consummers / users resistance to adoption, to the competitive resistance that will be faced1 . The Structural Commercial Risk Matrix (SCR) was created by Mercadeando S.A. in 1999, taking inspiration from the Ansoff Matrix, but modifying the variables of analysis. The focus shifted from a prospective or descriptive reading of the strategic options synthesized in Ansoff’s model to a forwa

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Sari, Rianita Puspa, Ajeng Alaya Putri, and Azri Maya Monica. "External Competition Strategy Analysis And Blue Ocean Strategy Using Strategy Management Approaches." Relevance: Journal of Management and Business 3, no. 2 (2020): 104–14. http://dx.doi.org/10.22515/relevance.v3i2.2370.

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The culinary industry contributes to the development of MSMEs in the country and requires companies to be able to increase their competitiveness, the need for a strategic management approach so that MSMEs can be competitive. Strategy formulation is used by reviewing MSMEs using the PESTLE analysis method for external environmental analysis, competitiveness analysis using the Five Force method, Ansoff Matrix method to determine market development strategies at the business unit level and Blue Ocen Strategy to determine strategies in winning the market. Data collected through interviews and obse

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Ahmed, Jashim Uddin, Asma Ahmed, Niza Talukder, Ishrat Sultana, and Farzana Haque Anika. "Haldiram’s in India." Journal of Operations and Strategic Planning 3, no. 2 (2020): 240–56. http://dx.doi.org/10.1177/2516600x20968966.

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The Indian snack market is a promising and booming sector with a surge in consumer consumption of an array of snacks. The market has been growing since several years, but the past 2 years have been marked by notable growth. A leading player in the snacks industry, Haldiram’s, an already prevalent name in India, has been catering for the needs of the evolving consumer demand patterns since 1937. This case starts with a description of India’s snacks market and Haldiram’s standing as a company with dominant market share. In addition to discussing the competitive landscape and challenges, the case

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Purawidjaja, Ratna Amalia, Glenny Chudra, and Alfa Yohannis. "Comprehensive Study of Information Technology Strategy Components in Global ICT Companies Utilizing PESTLE and Ansoff Matrix." sinkron 8, no. 4 (2024): 2397–409. http://dx.doi.org/10.33395/sinkron.v8i4.13953.

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This research underscores the diversity and strategic significance of IT Strategy components in shaping the digital transformation and competitive edge of ICT companies. The formulation of IT Strategy documents is pivotal for industries, including ICT companies, as it ensures alignment with business goals and competitive positioning. This study conducts a comprehensive literature review of IT Strategy components within global ICT companies, specifically those specializing in telecommunication network infrastructure. Despite operating within the same sector, each company’s IT Strategy document

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Aurora, Sabia Khan, and Sarder Ali Haider. "Revitalizing the Golden Fiber: Marketing Strategies and Economic Opportunities in Bangladesh's Jute Industry." International Journal of Applied Economics, Accounting and Management (IJAEAM) 2, no. 3 (2024): 199–218. http://dx.doi.org/10.59890/ijaeam.v2i3.1837.

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This research seeks to shed light on the resurgence of the jute industry in Bangladesh, emphasizing its potential as a pivotal driver of the nation's economic development and its alignment with global sustainability objectives. The study further aims to map out the sector's marketing strategies, both in domestic and global contexts. Utilizing qualitative method, this research is based on the collection of primary data from interview with key industry stakeholders and observing the key points. Advanced analytical tools, including ATLAS.ti 2023, were employed to facilitate thematic and conceptua

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Dicky Arsyul Salam, Beta Budisetyorini, Deddy Adisudharma, Wisi Wulandari, and Mega Fitriani Adiwarna Prawira. "Surf Fishing Prospect: Developing Pangandaran Beach Tourism Destination." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 7, no. 2 (2023): 245–55. http://dx.doi.org/10.34013/jk.v7i2.1139.

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Fishing tourism has become a global recreational trend, providing visitors with a memorable beach activity-based experience. Fishing tourism is a relatively new development in sustainable tourism, where tourists can participate in fishing operations by using surf fishing techniques to catch and cook freshly caught fish on-site. Pangandaran beach tourism destination provides a potential spot for surf fishing. This research examines the prospects for developing surf fishing to increase quality beach activity experiences in Pangandaran. This is achieved through face-to-face interviews with five e

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Mathur, Mini, and Smita P. Kothari. "Wealth out of Waste (WOW): a business paradox." Emerald Emerging Markets Case Studies 20, no. 2 (2020): 1–27. http://dx.doi.org/10.1108/eemcs-12-2019-0326.

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Learning outcomes Help students understand Porter’s five forces framework. Explore and analyze possible growth strategies using the Ansoff matrix. Case overview/synopsis This case study integrates lessons in growth strategies, Porter’s five forces and the Ansoff matrix. Vijay Kothari, Founder of Wealth out of Waste (WOW) is in a fix. In spite of functioning in an environment of abundant demand and potential, he is unable to perform in his optimum capacity because of operational and manpower-related issues. WOW, which turned nine in 2019, is a sort of monopoly in the organized business of sched

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GURCAYLILAR-YENIDOGAN, TUGBA, and SAFAK AKSOY. "APPLYING ANSOFF’S GROWTH STRATEGY MATRIX TO INNOVATION CLASSIFICATION." International Journal of Innovation Management 22, no. 04 (2018): 1850039. http://dx.doi.org/10.1142/s1363919618500391.

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This study aims to determine innovation capacity of a firm and to investigate the correlations between performance outcomes and innovation types. In this study, a questionnaire-based survey was conducted to classify firms with respect to different novelty degrees of innovation activities in developing new products and the magnitude of market impact shortly after innovations have been introduced and then appraise the association between innovation types and performance outcomes. The data obtained from the Turkish industrial clusters show that the higher firm innovativeness in product and market

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Setiawan, Agus, Winda Herwinda, and Suharto Abdul Majid. "Strategi Distribusi Dalam Meningkatkan Daya Saing Pada Pt.Wahana Multi Logistik Di Masa Pandemik Covid-19." Journal of Comprehensive Science (JCS) 1, no. 5 (2022): 1133–38. http://dx.doi.org/10.59188/jcs.v1i5.145.

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Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor internal dan eksternal yang signifikan dimiliki oleh PT.Wahana Multi Logistik pada tahun 2020 – 2021, untuk kemudian mengetahui analisis strategi yang diperlukan oleh PT.Wahana Multi Logistik dalam meningkatkan daya saing pada masa pandemi tahun 2020 – 2021. Metode atau desain penelitian ini merupakan skema penelitian yang disusun sedemikian rupa sehingga peneliti dapat memeperoleh jawaban terhadap pertanyaan penelitian. Metode penelitian kualitatif dilakukan dalam penelitian ini adalah matriks TOWS, matriks BCG dan Ansoff Matrix

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Handrian, Anastasia C., and Alvanov Z. Mansoor. "Proposed Business Strategy for a Nonformal Architecture-Related Education Start-up (Case Study: Klass Academy)." European Journal of Business and Management Research 6, no. 3 (2021): 133–36. http://dx.doi.org/10.24018/ejbmr.2021.6.3.875.

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Architecture is arguably one of the most complex and broad subjects, both for academic study and professional practice. Thus, many architecture students and practising architects participate in nonformal architecture-related learning activities. The COVID-19 pandemic has created an unprecedented impact on both formal and nonformal education systems worldwide; with the inevitable closure of schools and institutions, the sudden shift to virtual learning becomes mandatory. These drastic digital accelerations have caused the customers’ behaviour to change adaptively - the use of online education s

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Le, Li, Noor Azlin Ismail, Er Sheng Zhang, Yang Yang Zhang, and Li Yongfa. "Exploring the Expansion of River Island’s Market Share and Enhancement of Brand Values for the Next Generation." International Journal of Science and Business 22, no. 1 (2023): 115–25. http://dx.doi.org/10.58970/ijsb.2099.

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This report aims to explore the current trends and critical issues facing River Island, a fashion clothing brand, and provide recommendations for their development in the next generation. The study includes a critical evaluation of the target customer value and strategies to achieve increased market share and enhanced brand values for the upcoming year 2024. The report utilizes SWOT analysis to assess both the internal and external marketing environment of River Island, followed by the use of brand equity models to increase customer satisfaction and expand into new markets such as children’s c

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Nerdy, Grad. "Innovative Pandan Pudding Formulation: Sensory Evaluation and Market Strategy Insights Using SWOT and Ansoff Matrix." Asian Journal of Nutrition & Food Sciences 1, no. 6 (2024): 1–9. https://doi.org/10.5281/zenodo.13892781.

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Margono, Fauzan Aiman, and Alvanov Zpalanzani Mansoor. "Strategic Planning for Pola Lampau to Improve Bussiness Performance." European Journal of Business and Management Research 7, no. 5 (2022): 125–32. http://dx.doi.org/10.24018/ejbmr.2022.7.5.1601.

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The fashion industry is a very important industry because the fashion industry is one of the largest contributors to GDP for Indonesia. In addition, the fashion industry is also growing all the time and always has new trends. To maintain existence, it is necessary to carry out new business strategies that are acceptable to the market. As a business actor in the fashion industry, Pola Lampau still lacks product variations and has not carried out product development. To improve business performance and be able to compete in the market, Pola Lampau wants to make updates in business strategies. Th

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Wurjanto, Haidhar Hibatullah, Yos Sunitiyoso, and Hasnul Suhaimi. "Developing A Sustainable Business Growth Strategy Through Franchising Case Study Of Company X." Eduvest - Journal of Universal Studies 4, no. 9 (2024): 8147–64. http://dx.doi.org/10.59188/eduvest.v4i9.1502.

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The primary objective of this research is to analyze the current business situation of Esteh Indonesia's Franchise Model, identify factors affecting its sustainability, and develop a new business strategy for sustainable growth. The conceptual framework is based on Rothaermel's AFI Framework, incorporating a comprehensive analysis of the 7P Marketing Mix, industry analysis using PESTEL and Porter’s Five Forces, and core competency evaluation through the VRIO framework. The literature review highlights key theoretical foundations, including franchising strategies, critical success factors, fran

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Zamberi Ahmad, Syed, and Abdul Rahim Abu Bakar. "Emirates Dates: a case of growth strategy dilemma." Emerald Emerging Markets Case Studies 8, no. 3 (2018): 1–14. http://dx.doi.org/10.1108/eemcs-08-2017-0220.

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Subject area Strategic marketing, Business strategy, Product diversification strategy and/or Market entry strategy. Study level/applicability This case is useful for undergraduate and postgraduate students who are pursuing majors in marketing, business management and/or strategic management. Case overview The Emirates Dates Factory commenced operations in 1989 in Ras Al Khaimah, United Arab Emirates (UAE), as a 100 per cent equity held by Mr Abdullah Al Shamsi. Over time, it has become one of the best and renowned factory for date production and processing. Emirates Dates derives its strength

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Ginevičius, R., and R. Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX." Statyba 7, no. 2 (2001): 158–65. http://dx.doi.org/10.1080/13921525.2001.10531717.

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Habib, Fauzan, Waizul Qarni, and Aqwar Naser Daulay. "Development Strategies for Small Culinary Businesses: A Case Study of Kopi Kesayangan in Medan City." Ilomata International Journal of Management 6, no. 2 (2025): 714–24. https://doi.org/10.61194/ijjm.v6i2.1488.

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This research aims to explore the development strategies carried out by small businesses at Kopi Kesayangan. To attract potential consumers by using intensive marketing strategies and prioritizing product identity and taste quality so that the public better knows them. A qualitative approach was used through data collection using literature studies, observations, and interviews. The research data analysis technique uses Ansoff Matrix analysis in development strategies to increase company income and attract potential new consumers. Kopi Kesayangan provides innovative tea variant products such a

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Sheptukha, Olena M., and Tetiana O. Tokhtamysh. "The Features of the Marketing Policy for Promoting Goods in the Frozen Berries Market." Business Inform 11, no. 550 (2023): 353–59. http://dx.doi.org/10.32983/2222-4459-2023-11-353-359.

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The aim of the article is to determine the features of the marketing policy for promoting goods in the market of frozen berries. The article analyzes the current state of the domestic and world market of frozen berries. It is determined that the market of frozen berries in Ukraine began to develop rapidly and actively in 2015. It is found that Ukraine today has a significant potential for berry growing and can ensure full domestic consumption of fruits and vegetables (including in winter) and send products for export. The article determines that the area of plantations of organic raspberries,

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Saragih, Harriman, and Fransisca Sinaga. "GMF Aero Asia: aiming for the Middle-East base." Emerald Emerging Markets Case Studies 9, no. 1 (2019): 1–24. http://dx.doi.org/10.1108/eemcs-12-2018-0257.

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Learning outcomes This case study focuses on four main areas. By the end of the study, the students are expected to meet the following objectives by answering several assignment questions: understand the general business of a maintenance, repair and overhaul (MRO) company and why this business is a central player in the air transportation industry; understand and integrate certain strategy analysis tools, particularly Porter’s Generic Strategies, Ansoff Matrix, GE/McKinsey Matrix and International Market Entry Modes, to use later as justification for any recommendations about strategy; and pre

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Gisti Khoerunisa, Moch Malik Akbar Rohandi, and Septiana Ayu Estri Mahani. "Pengembangan Usaha Geez Coffee Melalui Repackaging dan Collaboration." Bandung Conference Series: Business and Management 4, no. 1 (2024): 304–12. http://dx.doi.org/10.29313/bcsbm.v4i1.10814.

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Abstract. In businesses that are businesses in the culinary field, especially in beverages that are widespread in Indonesia, West Java, especially the city of Bandung, the Cibiru area. There is a coffee processing business, namely Geez Coffee, which is unique in the type of coffee it chooses. The problems that occur in the business carried out by Geez Coffee itself are production, marketing, finance, venture capital. In managing this business, researchers also use various strategies such as the Business Model Canvas, SWOT analysis, Porter's Five Forces, Ansoff Matrix, Target and Performance, a

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Lewis, Eugene, Darrell Norman Burrell, and Kevin Richardson. "Management Consulting Analysis and Applications of Adaptive Marketing and Organizational Strategy During COVID-19." Journal of Business Ecosystems 3, no. 1 (2022): 1–19. http://dx.doi.org/10.4018/jbe.314228.

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This management consulting case study on adaptive marketing during COVID-19 in the real estate industry focuses on the overvaluation of housing utilizing horizontal diversification changes across demographics. Horizontal diversification is described as adding new products to an existing brand that targets existing consumers. The management consultants engaged in an action research analysis of Moreso Real Estate during COVID-19 as the organization seeks to discover innovative ways to penetrate the real estate market. Although COVID-19 still poses many challenges for businesses, this organizatio

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Wang, Zhan. "Research Topic in Law and Economics: Balenciaga." Advances in Economics, Management and Political Sciences 151, no. 1 (2025): 67–71. https://doi.org/10.54254/2754-1169/2024.19277.

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The luxury fashion industry has long been characterized by exclusivity, high-quality craftsmanship, and a strong brand heritage. However, in recent years, this landscape has shifted dramatically due to several factors. Rapid technological advancements have transformed consumer shopping behaviors, with e-commerce and social media playing pivotal roles in how luxury brands engage with their audience. Additionally, there is a growing emphasis on sustainability and ethical practices among consumers, particularly younger generations who prioritize brands that align with their values. Balenciaga, re

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Kapliar, Karina. "THE STREAMING REVOLUTION: A COMPREHENSIVE ANALYSIS OF GLOBAL TRENDS AND STRATEGIC ADAPTATIONS IN THE ENTERTAINMENT INDUSTRY." Three Seas Economic Journal 6, no. 2 (2025): 52–58. https://doi.org/10.30525/2661-5150/2025-2-9.

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Over the past decade, the streaming entertainment industry has undergone significant transformation, characterized by the shift from traditional media consumption to digital streaming platforms. This essay explores the implications of this "streaming revolution," analyzing its effects on content production, consumption, and distribution. It delves into the evolving dynamics of audience engagement, the role of technology, and the impact of regional market trends. As consumer behaviors shift in response to the convenience and accessibility of on-demand content, media companies face both challeng

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Тойменцева, И. А., та В. Д. Чичкина. "Разработка стратегии развития предприятия на рынке медицинских изделий Самарской области". Экономика и предпринимательство, № 5(178) (8 квітня 2025): 922–27. https://doi.org/10.34925/eip.2025.178.5.160.

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В статье рассмотрены вопросы стратегического развития предприятия, выявлены факторы, оказывающее воздействие на его деятельность, дана оценка вероятности проникновения предприятия на рынок, востребованности продукции на текущем рынке, вероятности развития рынка и возможности диверсификации на основе матрицы Ансоффа. На основе проведенной комплексной оценки факторов, определена рациональная стратегия развития предприятия. Авторами также разработаны инструменты достижения высоких результатов реализации стратегии. Авторами разработаны мероприятия по повышению деятельности предприятия и рассчитан

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Mwangi, Sarah Nyambura, and Millicent Mboya. "Growth Strategies and Organizational Performance of Selected Oil Market Firms in Nairobi County, Kenya." International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p) 3, no. 1 (2025): 296–316. https://doi.org/10.61108/ijsshr.v3i1.172.

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The oil industry in Kenya has been dodged with a lot of challenges in the last two decades. The demand for oil across the world fell rapidly as mitigation measures instituted against the spread of the COVID-19 pandemic slowed down economic activities in 2020. The main objective of this study was to examine the influence of growth strategies on organizational performance of selected oil market firms in Nairobi County, Kenya. Specifically, the study sought to establish the influence of market penetration strategy on organizational performance of selected oil market firms in Nairobi City County,

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Sahim, Ahmad Izzat Fauzan, and Raja Nerina Raja Yusof. "A new level of refinement at Sirah Heritage Holdings." Emerald Emerging Markets Case Studies 14, no. 3 (2024): 1–24. http://dx.doi.org/10.1108/eemcs-12-2022-0542.

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Learning outcomes At the end of the case study exercise, students will be able to evaluate a company’s competitive standing and formulate business growth strategies based on internal and external environment analysis, develop business strategies for a company to strategise product offerings and recommend promotional strategies for a company to best market new product offerings. Case overview/synopsis This case study is about the Central Production Unit (CPU), a wholly owned subsidiary of Sirah Heritage Holdings Sdn. Bhd. (owner of the popular restaurant brand “Tuuu […] Dia Pak Tam”), which was

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Oshilalu, Adeyemi Z., and Yolandie C. Baldie. "Critical strategic analysis forecast of the oil and gas business unit of General Electric Company: A conceptual review." Research Journal of Business and Economic Management 4, no. 1 (2021): 1–12. http://dx.doi.org/10.31248/rjbem2020.053.

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The General Electric Company (GE) is considerably assessed as one of the world’s most successful corporations in the 20th Century. GE is a huge multinational conglomerate with one of the most highly innovative business units/divisions in the world. Due to the vast majority of GE’s products and services, a critical strategic analysis forecast of one of the conglomerate’s eight business units – Oil and Gas is presented for a conceptual review. The paper details how these Strategic Business Units (SBUs) explored the efficiency and market focus of their business portfolio through diversification,

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Qin, Yutong. "Research on the Existing Problems and Marketing Strategies of Chinese Traditional Costume in the Way of Live-streaming." BCP Business & Management 38 (March 2, 2023): 1793–99. http://dx.doi.org/10.54691/bcpbm.v38i.3968.

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Chinese Traditional costume is a special garment industry that has become popular recently. Although it has been regarded as an industry with great potential to expand and develop, problems in the marketing process - especially when related to e-commerce and live-streaming advertisement - are blocking the way for this industry to step toward success. Live-streaming is a newly developed but popular marketing method, creating channels and selling stuff online with real-time product promotion. Chinese traditional costume is highly valuable for the nation’s culture and economy, so it is essential

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Cinthya, Hanann. "Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana." Journal of Business and Management Studies 5, no. 4 (2023): 52–71. http://dx.doi.org/10.32996/jbms.2023.5.4.6.

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Rentjana, a single-person production house, is facing challenges in the advertising industry, primarily driven by intense competition and declining prices, resulting in reduced profitability and difficulties in acquiring customers. This study aims to analyse the advertising production house ecosystem, trends, and competition, with a focus on identifying challenges, opportunities, and successful business models for Rentjana. The research approach includes qualitative analysis using primary and secondary data sources, employing matrices such as VRIO analysis, value proposition, and the Ansoff ma

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