Log in

Relevant bibliographies by topics / Matrix "product-market" I / Journal articles

To see the other types of publications on this topic, follow the link: Matrix "product-market" I.

Journal articles on the topic 'Matrix "product-market" I'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Matrix "product-market" I.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Sun, Wenbin, and Rahul Govind. "Product market diversification and market emphasis." European Journal of Marketing 51, no. 7/8 (2017): 1308–31. http://dx.doi.org/10.1108/ejm-09-2016-0510.

Full text

Abstract:

Purpose Extant literature indicates that increased product market diversification generates both positive and negative impact on firm performance. This inconclusive pattern hinders the decision-making of deploying a firm’s resources across different markets. This research aims to embed diversification into a moderation-based framework and demonstrates the conditions under which increased diversification produces either beneficial or harmful effects on firm outcomes. The authors introduce another market configuration dimension, viz., market emphasis, and reveal how changes in diversification an

APA, Harvard, Vancouver, ISO, and other styles

2

Huda, Miftakul, and Puspo Dewi Dirgantari. "Product Development Supports the Business Strategy of Manufacturing Companies in the Plastic and Packaging Sub-Sector (Case Study: PT. Jerlin Kencana Sakti)." East Asian Journal of Multidisciplinary Research 2, no. 6 (2023): 2257–72. http://dx.doi.org/10.55927/eajmr.v2i6.4276.

Full text

Abstract:

As a pioneering company in the industrial plastic and packaging sub-sector manufacturing industry in Indonesia, PT Jerlin Kencana Sakti has experienced rapid growth and enjoyed its position at the top of the market; however, recent trends show a decline in sales due to increasingly fierce industry competition. Therefore, this study was conducted with the aim of formulating an appropriate strategy for the company to grow and maintain its position in the market. The method used in the research is a qualitative approach. The analysis methods used are IFE Matrix, EFE Matrix, Porter's Five Forces,

APA, Harvard, Vancouver, ISO, and other styles

3

Shahmirzadi, H. Esmaeili. "Selecting an Appropriate Strategy to Increase Petrochemical Product Sales (Case Study: Iranian Petrochemical Industry)." Business and Management Studies 3, no. 3 (2017): 42. http://dx.doi.org/10.11114/bms.v3i1.2247.

Full text

Abstract:

This article aims to find the best strategies which help increase petrochemical products sales in Iran using multivariate regression model, Grand Strategy Matrix (GSM), and SWOT matrix. Market Development, Market Penetration, Product Development by creating and developing chemical cities or parks, petro-chemical refineries, and Especial Economic Zones, Vertical Integration, and Concentric Diversification with Diverse Portfolio were considered independent variables, while Increasing Petrochemical Product Sales is dependent variable. Then, each of above mentioned factors affecting the sales were

APA, Harvard, Vancouver, ISO, and other styles

4

GURCAYLILAR-YENIDOGAN, TUGBA, and SAFAK AKSOY. "APPLYING ANSOFF’S GROWTH STRATEGY MATRIX TO INNOVATION CLASSIFICATION." International Journal of Innovation Management 22, no. 04 (2018): 1850039. http://dx.doi.org/10.1142/s1363919618500391.

Full text

Abstract:

This study aims to determine innovation capacity of a firm and to investigate the correlations between performance outcomes and innovation types. In this study, a questionnaire-based survey was conducted to classify firms with respect to different novelty degrees of innovation activities in developing new products and the magnitude of market impact shortly after innovations have been introduced and then appraise the association between innovation types and performance outcomes. The data obtained from the Turkish industrial clusters show that the higher firm innovativeness in product and market

APA, Harvard, Vancouver, ISO, and other styles

5

Hury Wilman and Diah Pranitasari. "Strategy Formulation for Market Development of the Ready-Mix Industry in Ibu Kota Negara." Jurnal Ecoment Global 9, no. 3 (2025): 241–58. https://doi.org/10.36982/jeg.v9i3.5180.

Full text

Abstract:

Objective: This research aims to establish market development strategies for the ready-mix industry in IKN. Design/Methods/Approach: This research employs methods including literature review, data collection, and data analysis. The collected data, both primary and secondary, are processed by analyzing competitive factors in the IKN East Kalimantan area (CP Matrix), as well as internal factors (IFE Matrix) and external factors (EFE Matrix). These factors are then formulated to determine strategies using SWOT analysis, SPACE analysis, and GS Matrix. The results are further refined through the QS

APA, Harvard, Vancouver, ISO, and other styles

6

Пономаренко, Т. В. "ОСОБЛИВОСТІ ФОРМУВАННЯ РИЗИК ОРІЄНТОВАНИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ НА МІЖНАРОДНОМУ РИНКУ СПОЖИВЧИХ ТОВАРІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 32 (31 березня 2022): 166–74. https://doi.org/10.5281/zenodo.6594549.

Full text

Abstract:

To determine the sources of risks in the company's operation in the international consumer market, it is proposed to use the matrix of I. Ansoff “product-market”, which is modified in accordance with the objectives of this study. Studies have shown that the greatest likelihood of risks in the company's operation in the international consumer market occurs when it brings to market an innovative product that consumers can ambiguously perceive. Trends in the development of the consumer market itself also cause difficulties in positioning the product itself. In addition to mark

APA, Harvard, Vancouver, ISO, and other styles

7

Gao, Tian Tian, and Ye Zhuang Tian. "Fit of Strategies Based on Product-Process Matrix." Applied Mechanics and Materials 197 (September 2012): 266–70. http://dx.doi.org/10.4028/www.scientific.net/amm.197.266.

Full text

Abstract:

We perfect Product-Process Matrix theory of Hayes and Wheelwright and propose a more generalized theoretical strategic model. In this paper, the data from International Manufacturing Strategy Survey in 2009 is used to examine the new model by hierarchical regression analysis. The results show that, different matches between flexible production capacity (manufacturing strategy), speed of product update and product customization (market strategy) will lead different business performance. The results improve the Product-Process Matrix theory, and provide theoretical and practical guidance to manu

APA, Harvard, Vancouver, ISO, and other styles

8

Lestari, Dwi Indah, Winda Amilia, Andrew Setiawan Rusdianto, Miftahul Choiron, and Nidya Shara Mahardika. "Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops." Jurnal Sosial Ekonomi Pertanian 16, no. 3 (2024): 287. http://dx.doi.org/10.19184/jsep.v16i3.43030.

Full text

Abstract:

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary

APA, Harvard, Vancouver, ISO, and other styles

9

Azaluddin, Azaluddin, and Jamdia Jamdia. "Marketing Strategy Analysis Using the Quantitative Strategic Planning Matrix (QSPM) to Increase Sales Furniture." Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton 8, no. 2 (2022): 566–78. http://dx.doi.org/10.35326/pencerah.v8i2.2236.

Full text

Abstract:

Sarah's furniture trade company is a company that manufactures industrial furniture such as cabinets, chairs, and tables. Sarah's Furniture Trading Business's concern is that the company's revenues from 2019 to 2020 declined owing to internal and external factors. The goal of this research is to discover the marketing strategy employed by the Sarah Furniture Trading Business, as well as how the marketing strategy employs the Quantitative Strategic Planning Matrix approach to enhance sales at the Sarah Furniture Trading Business. Sarah's furniture trade business received a total score of 22.75

APA, Harvard, Vancouver, ISO, and other styles

10

Garba, Adamu. "EFFECT OF PRODUCT MARKET MATRIX ON THE PERFORMANCE OF MEDIUM ENTERPRISES IN NORTH CENTRAL, NIGERIA." Journal of Advance Research in Food, Agriculture and Environmental Science (ISSN 2208-2417) 10, no. 2 (2024): 1–16. http://dx.doi.org/10.61841/93j26752.

Full text

Abstract:

This research work examined the effect of product market matrix on the performance of medium enterprises in North Central, Nigeria. The researcher used primary data source from a sample of three hundred and eighty four (384) respondents obtained by the use of a structured questionnaire. The data collected was analyzed using descriptive statistics such as frequency, simple percentage and the relationship between the variables of the model were tested using multiple linear regression analysis. The hypotheses of the study were tested using the probability value of the regression estimates. The re

APA, Harvard, Vancouver, ISO, and other styles

11

DE WAAL, GERRIT A. "AN EXTENDED CONCEPTUAL FRAMEWORK FOR PRODUCT-MARKET INNOVATION." International Journal of Innovation Management 20, no. 05 (2016): 1640008. http://dx.doi.org/10.1142/s1363919616400089.

Full text

Abstract:

Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity

APA, Harvard, Vancouver, ISO, and other styles

12

Syahputra, Ivan, and Sudjatno Sudjatno. "STRATEGI PENGEMBANGAN PADA OBJEK WISATA." Jurnal Kewirausahaan dan Inovasi 2, no. 1 (2023): 71–79. http://dx.doi.org/10.21776/jki.2023.02.1.07.

Full text

Abstract:

The purpose of this study was to determine the application of the Development Strategy in Selecta Recreational Parks. The method used in this research is qualitative (descriptive) method. In this study described the internal and external environmental conditions data collected in the analysis to determine the role of tourism development, EFE and IFE analysis, IE Matrix Analysis, and QSPM Matrix in the company. The results of this study indicate that in the analysis of the internal environment the strength in selecta recreational parks is very high, one of which is the variety of diverse produc

APA, Harvard, Vancouver, ISO, and other styles

13

Lazareva, M. "Positioning Matrix as an Assessment Tool for Security Level of a Product Portfolio Competitive Position. Marketing and." Marketing and Management of Innovations, no. 4 (2019): 82–97. http://dx.doi.org/10.21272/mmi.2019.4-07.

Full text

Abstract:

he main objective of the study is to develop a tool for assessing the balance of the company's product portfolio, with which you can determine the security of its competitive position. As such a tool is proposed matrix positioning. The indicator of the balance of the product portfolio is the golden ratio. The relevance of this study lies in the fact that currently there is no generally accepted criterion for determining the degree of balance in the product portfolio, and that the existing matrix analysis tools do not fully provide an adequate assessment of the security of a competitive positio

APA, Harvard, Vancouver, ISO, and other styles

14

Sugiarto, Vito Andrianto Pratama, Andreas Dhiyong Pratama, Ardan Maulana Ishaq, et al. "Analisis Strategi Penjualan Produk Saridele Menggunakan Metode SWOT dan BCG pada UMKM Saridele Segan." ARIKA 19, no. 1 (2025): 21–28. https://doi.org/10.30598/arika.2025.19.1.21.

Full text

Abstract:

Soy milk is an alternative drink to replace cow's milk, and it is popular because it is highly nutritious. The availability of market opportunities for this substitute product is the basis for designing a business development strategy for Saridele Segan MSMEs through a SWOT analysis approach and the Boston Consulting Group (BCG) matrix. This study aims to formulate strategies and evaluate product positions in a business portfolio based on relative market share and market growth rate. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by this MSME. At

APA, Harvard, Vancouver, ISO, and other styles

15

Sabana, Hesti, Nesha Ismaya, Alfath Shofa Nandisa, and Yoiz Shofwa Shafrani. "Strategi Pengembangan Bisnis Dengan Menggunakan Matriks Ansoff Pada Bank Mandiri Cabang Banjarnegara." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 4, no. 2 (2025): 208–18. https://doi.org/10.58192/profit.v4i2.3347.

Full text

Abstract:

This research discusses the business development strategy of Bank Mandiri Banjarnegara Branch using Ansoff Matrix as the main analysis tool. The issue raised is how this branch designs and implements growth strategies amidst banking industry competition and local challenges, such as limited digital infrastructure and customer characteristics. The research objective was to describe the implementation of the four Ansoff Matrix strategies, namely market penetration, market development, product development, and diversification, in the context of branch operations. Qualitative descriptive research

APA, Harvard, Vancouver, ISO, and other styles

16

Nataria, Nataria, and Haris Maupa. "Analisis SWOT pada Kantor Jasa Akuntan Yohanes." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 5 (2021): 540. http://dx.doi.org/10.24912/jmbk.v5i5.13329.

Full text

Abstract:

This research was conducted to find what marketing strategies are appropriate for the Yohanes Accounting Services Office in 2020. This research used data collection techniques by using interviews and observations. The data analysis technique uses the concept of Fred R. David's theory through 3 stages of strategic formulation, namely the input stage, matching stage, and decision stage. The input stage uses the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix. The next stage used the SWOT Matrix and Internal-External (IE) Matrix. In the final stage using th

APA, Harvard, Vancouver, ISO, and other styles

17

Ginevičius, R., and R. Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX." Statyba 7, no. 2 (2001): 158–65. http://dx.doi.org/10.1080/13921525.2001.10531717.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Yeti Sinta Dewi, Achmad Syaichu, and Agustin Sukarsono. "STRATEGI PEMASARAN PRODUK TABUNGAN EMAS DI PT. PEGADAIAN (PERSERO) CABANG NGANJUK." JKIE (Journal Knowledge Industrial Engineering) 7, no. 3 (2020): 118–28. https://doi.org/10.35891/jkie.v7i3.2398.

Full text

Abstract:

Marketing is one of the most important keys in the business world. Marketing goods or services is an activity of offering or selling but more broadly than that, a company is said to be successful in terms of how the company is able to overcome the constraints of the company's internal and external factors. This study aims to determine the marketing strategy of the Gold Savings product in PT. PEGAGAIAN (Persero) Nganjuk Branch. The analysis used in this study is a SWOT analysis in which there are internal and external factors in the company. This type of research is field research (field resear

APA, Harvard, Vancouver, ISO, and other styles

19

Reza, Kemal, Kamal Hadyan, Alfad Alfarizky, and M. Kemal Attatur. "ANALISIS MANAJEMEN STRATEGIK PERUSAHAAN LE MINERALE." Media Riset Bisnis & Manajemen 22, no. 2 (2024): 123–36. http://dx.doi.org/10.25105/mrbm.v22i2.19844.

Full text

Abstract:

This study aims to determine business strategies for Le Minerale, a company operating in the mineral water industry. Facing rapid market growth and a high demand for adaptation, Le Minerale needs to develop products that are competitive, creative, and innovative. To understand and formulate its business strategies, the study employed the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SPACE Matrix, and Quantitative Strategic Planning Matrix (QSPM). Findings from the IFE analysis suggest that Le Minerale excels in innovation, marketing, and cost management. The

APA, Harvard, Vancouver, ISO, and other styles

20

Sufyandi Aditiya and Desty Hapsari Kirana Kirana. "Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix." International Journal of Management and Business Economics 3, no. 2 (2024): 60–65. https://doi.org/10.58540/ijmebe.v3i2.705.

Full text

Abstract:

The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify pote

APA, Harvard, Vancouver, ISO, and other styles

21

Hindarwati, Enny Noegraheni, Yuniarty Yuniarty, and Yasmine Farah. "Analisis Strategi Bisnis Pada PT Datacomm Diangraha." Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) 2, no. 3 (2019): 89. http://dx.doi.org/10.35384/jemp.v2i3.107.

Full text

Abstract:

PT Datacomm Diangraha runs in the information technology and communication especially on the system of specializes include network infrastructure, network security, network management, and applications. The purpose of this research to review and analyze the condition of the internal factor and the internal PT Datacomm Diangraha and to determine proper strategy for the company. This research deployed external factor evaluation (EFE), CPM, internal factor evaluation (IFE), grand matrix strategy, internal-external matrix (IE), SPACE matrix, SWOT matrix, and QSPM matrix. According to QSPM matrix,

APA, Harvard, Vancouver, ISO, and other styles

22

Satiawarman, Anugerah, Tanti Sutandra, and Ningky Sasanti Munir. "BUSINESS STRATEGY FORMULATION OF DAYA MINYAK, Ltd." Eksis: Jurnal Riset Ekonomi dan Bisnis 16, no. 1 (2021): 1–16. http://dx.doi.org/10.26533/eksis.v16i1.769.

Full text

Abstract:

The weakening of crude oil price had caused the performance of Daya Minyak, Ltd decline. The efforts to improve had succeeded in improving performance, but it was still below the industry average. Therefore, in 2020 a research was carried out aimed at systematically formulating Daya Minyak, Ltd business strategy for the years 2021-2024. This applied research was conducted qualitatively, using the business strategy formulation model from David and David (2016) where external strategic issues were compiled in the External Factor Evaluation (EFE) matrix and internal strategic issues in the Intern

APA, Harvard, Vancouver, ISO, and other styles

23

Huang, Yan Li, Xiang Dong Dai, and Yu Ting Xiao. "Product Family Development Based on a Flexible Product Platform." Applied Mechanics and Materials 201-202 (October 2012): 798–803. http://dx.doi.org/10.4028/www.scientific.net/amm.201-202.798.

Full text

Abstract:

This paper discusses product family development on a flexible product platform. It firstly analyses furniture product market positioning,product type and future trends, then, by depth analysis of furniture product market development trends, draws the predictable part in the development trends to guide the design of furniture product,at the same time, analyses potential consumer needs and trends in unpredictable direction to identify future design attributes and design parameters, creates a design parameter matrix to obtain main design parameters,through the main parameters mapped to the physic

APA, Harvard, Vancouver, ISO, and other styles

24

Shamileva, E. E., and G. V. Olkhovaya. "ANALYSIS OF THE INTENSITY OF COMPETITION IN THE MARKET OF TOURIST SERVICES." Construction economic and environmental management 79, no. 2 (2022): 87–97. http://dx.doi.org/10.37279/2519-4453-2021-2-87-97.

Full text

Abstract:

The article studies the specificity of competitive relations in the market of tourist services of the Republic of Crimea, systematizes the stages and criteria for assessing the competitiveness of a tourist product (service); considered the problems of the Crimean market of tourist services, identified the key indicators of its development; analysis of planned and actual costs by groups of tourist product (services); a matrix for evaluating a tourist product (service) has been formed, the levels of evaluating a tourist product of the Republic of Crimea are indicated

APA, Harvard, Vancouver, ISO, and other styles

25

Mukhlisa, Andi Nurul, and Andi Amytia Resty Dwiyanti. "Sustainable Development Strategy of Pine Resin in Bone Regency, South Sulawesi, Indonesia." E3S Web of Conferences 277 (2021): 05001. http://dx.doi.org/10.1051/e3sconf/202127705001.

Full text

Abstract:

Production of pine sap international level in Indonesia every period of five years has decreased significantly, it is a reference to pine sap market attention on a smaller scope that district to village level-based potential. This study aims to formulate a marketing strategy to develop the market of pine resin in Bone regency. This study was conducted in Bone regency, South Sulawesi, Indonesia and held for 5 months. The analytical method used to formulate marketing strategy in this study was a semi structured interview, to analyze the data using analysis IE (internalexternal) matrix. The resul

APA, Harvard, Vancouver, ISO, and other styles

26

Anisatul Amalia, Sutriawati Sutriawati, Siti Zakiyatul Fitriyah, and Yoiz Shofwa Shafrani. "Analisis Strategi Pasar dan Produk Pegadaian menggunakan Ansoff Matrix (Studi kasus pada Pegadaian Kantor Cabang Purwokerto)." JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 2, no. 2 (2025): 137–51. https://doi.org/10.61722/jaem.v2i2.4838.

Full text

Abstract:

In the ever-evolving digital era, financial service transformation is essential to increase company competitiveness. PT Pegadaian Purwokerto Branch as one of the State-Owned Enterprises (BUMN) has made various innovations in digital-based products and services are designed to address the requirements of the community, with particular emphasis on the lower middle class demographic. The study aims to analyze the market and product strategies implemented by Pegadaian Purwokerto Branch using the Ansoff Matrix approach. The research employed a qualitative descriptive methodology, utilizing data col

APA, Harvard, Vancouver, ISO, and other styles

27

Tricahyani, Ida Ayu Komang, Luh Putu Wrasiati, and I. Wayan Gede Sedana Yoga. "STRATEGI PENINGKATAN PEMASARAN PRODUK BODY SCRUB DI PT. ARJUNA YOGA SAKTI DENPASAR." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 7, no. 2 (2019): 321. http://dx.doi.org/10.24843/jrma.2019.v07.i02.p15.

Full text

Abstract:

This study aims to: 1) analysing internal factor (strengths and weakness) and external factor (opportunity and threats) in the marketing of body scrub product by PT. Arjuna Yoga Sakti; 2) formulating alternative strategy which can be used on body scrub by PT. Arjuna Yoga Sakti; 3) establish a priority strategy for increasing the marketing for body scrub product by PT. Arjuna Yoga Sakti. Business development strategy is determind by using SWOT (Strenght, Weakness, Opportunities and Threats) matrix analysis, supported by quantitative analysis was using matrix EFE, IFE, IE and QSPM. The result sh

APA, Harvard, Vancouver, ISO, and other styles

28

Fatimah, Feti, Mega Wahyu Rhamadanita, and Mohammad Sofianto. "Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah." RELASI : JURNAL EKONOMI 15, no. 2 (2019): 337–54. http://dx.doi.org/10.31967/relasi.v15i2.316.

Full text

Abstract:

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. th

APA, Harvard, Vancouver, ISO, and other styles

29

Panggabean, Agilina, and Sumiati Sumiati. "ANALISIS STRATEGI PENGEMBANGAN BISNIS MENGGUNAKAN ANALISIS SWOT DAN QSPM." Jurnal Kewirausahaan dan Inovasi 1, no. 2 (2022): 202–11. http://dx.doi.org/10.21776/jki.2022.01.2.09.

Full text

Abstract:

Currently the world has depended on the internet which is supported by the development of science and technology. The development of science and technology is enough to bring considereble changes in all lines of people’s lives. One of the result of the development of science and techonology is the internet. Galsveme.Net requires best strategic management in developing its business. The formulation of a suitable strategy for Galsveme.Net is carried out in three stages, the first strage is the the input stage using the IFE Matrix and EFE Matrix. The secind stages is the matching stage using the

APA, Harvard, Vancouver, ISO, and other styles

30

Zafriana, Lusi, Anita Hakim Nasution, and Prihono . "Quality Matrix-Based Product Innovation in Birkinpet Pet Harness Apparel." Tibuana 7, no. 2 (2024): 117–29. http://dx.doi.org/10.36456/tibuana.7.2.9294.117-129.

Full text

Abstract:

This study employs the Quality Function Deployment (QFD) method to develop BirkinPet pet harness apparel, focusing on customer needs and competitive advantages. A House of Quality (HoQ) matrix was constructed using responses from 96 participants, evaluating the relationship between Customer Importance and Technical Importance to identify key technical priorities for immediate implementation in BirkinPet’s production process. The primary HoQ matrix results indicate that lightweight, comfort, and safety (481.5), design for various activities (416.1), and ergonomic and comfortable design (389.9)

APA, Harvard, Vancouver, ISO, and other styles

31

Afifah, Husna, and Fatchur Rohman. "PENERAPAN STRATEGI BISNIS PADA USAHA FASHION KIAPIX." Jurnal Kewirausahaan dan Inovasi 1, no. 3 (2022): 269–77. http://dx.doi.org/10.21776/jki.2022.01.3.03.

Full text

Abstract:

The objective of this research is to identify the appropriate application of business strategy at Kiapix fashion business in Madiun regency and to identify its marketing strategy based on SWOT analysis. This qualitative descriptive study was started by identifying and analyzing internal and external environmental factors that influence the business, followed by determining the correct strategy based on the alternatives of strategy formulation produced from analyses on IFE Matrix, EFE Matrix, SWOT (Strength, Weakness, Opportunity, and Threat), and IE Matrix. This study finds that the internal e

APA, Harvard, Vancouver, ISO, and other styles

32

Yulianti, Dini. "Pemilihan Alternatif Strategi Bisnis Pada Line Bisnis Merchandise di PT. Caladi Lima Sembilan (C-59) Bandung - Jawa Barat." Sainteks: Jurnal Sains dan Teknik 4, no. 1 (2022): 11–24. http://dx.doi.org/10.37577/sainteks.v4i1.398.

Full text

Abstract:

: The business line at the C59 company consists of four, namely international, retail, order, and merchandise. In the line of merchandise business, there is a problem with this business. Namely that the sales target that has been set by the company has never been achieved, while the business opportunity is still wide. As a first step, identification of the company's external and internal business data is carried out. There are five problem-solving models used for data processing, namely the SAP and ETOP systematic approaches to critically identify external and internal factors, the IFE and EFE

APA, Harvard, Vancouver, ISO, and other styles

33

Nurviyan, Amanda, and Syahputra Syahputra. "Coffee Roast Bean Product in Bandung." Journal of Secretary and Business Administration 3, no. 1 (2019): 12. http://dx.doi.org/10.31104/jsab.v3i1.92.

Full text

Abstract:

Lifestyle changes especially in big cities of Indonesia make the coffee business grow, upstream to downstream line. Many entrepreneurs not only have coffee shop but also coffee roastery which produces roast beans. One of these is Kopi Dewa. It is an emerging startup facing new competitors every day that make it require new strategy to maintain its existence and win a bigger market. Related to this phenomenon, this study aims to determine the external factors and internal factors of Kopi Dewa in order to survive and thrive. The purpose of this research is to formulate competitive strategy of Ko

APA, Harvard, Vancouver, ISO, and other styles

34

Sidauruk, Antonius, and Habiburahman Habiburahman. "Analysis Strategy Marketing In Increasing Sales During The Covid-19 Pandeml In Burger King Bandar Lampung." BIMA Journal (Business, Management, & Accounting Journal) 4, no. 1 (2023): 121–28. http://dx.doi.org/10.37638/bima.4.1.121-128.

Full text

Abstract:

Burger King is a fast food product that generally comes from outside the country, so the taste is different from the taste of local food. Therefore, the Burger King industry is familiarizing flavors with Indonesia, such as making beef burgers with rendang flavor and serving the menu with rice. Raja Bandar Lampung. This research uses a qualitative study procedure. The information analysis uses SWOT analysis. Based on the results of studies and reviews, it can be concluded that the results of the study put the marketing strategy in quadrant I which is called the development and development strat

APA, Harvard, Vancouver, ISO, and other styles

35

Mitra, Sanjoy. "Product Prioritization Matrix A Strategic Tool, to plan Brand Promotion Priority for optimized business growth." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 1, no. 3 (2012): 80–88. http://dx.doi.org/10.24297/ijmit.v1i3.1432.

Full text

Abstract:

Indian Pharmaceutical Market has remained consistently progressive over the decade. The two major contributing parameters of the Industry doctors and patients, were also increasing in numbers and thus adding to the growth of the industry. Due to this continuous growth character of the Industry, the Industry has always remained one of the most attractive business sectors. New players continue to enter the market while the old and existing pharmaceutical companies consolidate their respective business simultaneously. Therefore, Indian Pharmaceutical Market (IPM) is also one of the most competiti

APA, Harvard, Vancouver, ISO, and other styles

36

Fatchurrohman, Nanang, Shamsuddin Sulaiman, S. M. Sapuan, Mohd Khairol Anuar Ariffin, and B. T. H. T. Baharuddin. "Generic Framework for Conceptual Design Using Concurrent Engineering Strategy. A Case Study: Advanced Material Application Product Development of Metal Matrix Composite Component." Advanced Materials Research 626 (December 2012): 99–108. http://dx.doi.org/10.4028/www.scientific.net/amr.626.99.

Full text

Abstract:

One of the keys to success for product competition in the market depends on the effectiveness of its product development. This article presents a generic framework of product development which focuses on the conceptual design. The framework is developed with concurrent engineering strategy where it takes into account the product life cycle considerations within the early phases of the conceptual design. The proposed framework starts from product investigation, product specification and conceptual design. Implementation of the framework is illustrated on a case study of metal matrix composite b

APA, Harvard, Vancouver, ISO, and other styles

37

Zihare, Lauma, and Dagnija Blumberga. "Bioeconomy Investments: Market Considerations." Environmental and Climate Technologies 24, no. 2 (2020): 79–91. http://dx.doi.org/10.2478/rtuect-2020-0056.

Full text

Abstract:

AbstractThe introduction into the forestry sector of a bioeconomy has led to the search for new high value-added bio-products that can be produced using the woody biomass residue from timber harvesting. Any introduction of new bio-products must be justifiable from economic, socio-economic, and technological points of view. For successful commercialization, one important consideration is the market potential for such products. In this paper, a methodology for decision-making to evaluate three existing forest by-products for market potential in Latvia has been developed using the GE-McKinsey Nin

APA, Harvard, Vancouver, ISO, and other styles

38

Alwan, Mohammad Rizki I’zaz, Elly Ismiyah, and Yanuar Pandu Negoro. "Anallisis Pengembangan Produk Minuman Sinom Menggunakan Matrik SWOT dan Metode QSPM." Jurnal Teknik Industri Terintegrasi 6, no. 4 (2023): 1616–25. http://dx.doi.org/10.31004/jutin.v6i4.22206.

Full text

Abstract:

Sinom drink product "FA DRINK" is a traditional drink that has many benefits for the body. In the development of its business, this beverage product has constraints in developing products to be accepted by the community. One of the problems encountered is the large number of similar beverage products on the market. The development strategy that will be carried out is based on strengths, weaknesses, opportunities and threats with the SWOT (Strengths, Weakness, Opportunities, and Threats) method, which is then sorted by the QSPM matrix to get a priority strategy. The results showed the total wei

APA, Harvard, Vancouver, ISO, and other styles

39

Putri, Amelia Brata Anglara. "Analisis Perusahaan PT Garuda Food Putra Putri Jaya Tbk." Jurnal Syntax Admiration 5, no. 10 (2024): 3780–93. http://dx.doi.org/10.46799/jsa.v5i10.1524.

Full text

Abstract:

This study aims to analyze the company's strategy of PT Garuda Food Putra Putri Jaya Tbk in facing the dynamics of the food and beverage industry in Indonesia. Using matrix analysis methods such as SPACE, BCG, IE, and Grand Strategy Matrix, the study found that companies implement aggressive strategies that take advantage of internal strengths such as product diversification and extensive distribution networks. In addition, the company is also taking advantage of the industry's growth and increasing consumer awareness of health. The results of the study also show the importance of risk managem

APA, Harvard, Vancouver, ISO, and other styles

40

Erwin and Dung Do Anh. "Business Strategy for Pharmaceutical Company to Become the Market Leader in the Psychiatry Sector in Indonesia." International Journal of Current Science Research and Review 05, no. 12 (2022): 4686–96. https://doi.org/10.5281/zenodo.7463012.

Full text

Abstract:

<strong>ABSTRACT: </strong>The prevalence of people with mental disorders in Indonesia continues to increase and its growth has been accelerated by the COVID-19 pandemic. The increase of the prevalence is also extrapolated to the market for psychiatric drugs in Indonesia which has grown by ten percent from 2018 to 2019 and 2019 to 2020. In the psychiatric market, 12 companies with the highest sales already account for 80% market share. Seeing the psychiatric drug market condition that continues to grow and its market share is still small, the low-market-share pharmaceutical companies must have

APA, Harvard, Vancouver, ISO, and other styles

41

Saptowulan, Dhanu, Idqan Fahmi, and Bagus Sartono. "Strategy Formulation of Natural Gas Continuity Supply (Case Study PT ABC)." Scientific Contributions Oil and Gas 45, no. 1 (2022): 21–33. http://dx.doi.org/10.29017/scog.45.1.921.

Full text

Abstract:

This study aims to formulate a strategy for PT ABC in maintaining the continuity of natural gas supply. Feasibility analysis and decision tree method are used to determine the chosen strategy in maintaining the continuity of natural gas supply. Internal and external analysis are used to identify the key success factors of the company in implementing the chosen strategy and then summarized and evaluated using IFE and EFE matrix. To formulate implementation strategies by aligning key internal and external factors, IE and SWOT matrix are used. QSPM matrix is used to determine the priority of the

APA, Harvard, Vancouver, ISO, and other styles

42

Kuncoro, Engkos Achmad. "Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo." Binus Business Review 1, no. 1 (2010): 169. http://dx.doi.org/10.21512/bbr.v1i1.1065.

Full text

Abstract:

PT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for companies. The research method used in this research is a qualitative descriptive method research types such as of case studies. We have used Data Collection Techniques using interviews, surveys and questionnaires provided by the relevant parties in the company. These obtained data has been analyzed u

APA, Harvard, Vancouver, ISO, and other styles

43

Grover, Rajiv, and V. Srinivasan. "A Simultaneous Approach to Market Segmentation and Market Structuring." Journal of Marketing Research 24, no. 2 (1987): 139–53. http://dx.doi.org/10.1177/002224378702400201.

Full text

Abstract:

The authors define a market segment to be a group of consumers homogeneous in terms of the probabilities of choosing the different brands in a product class. Because the vector of choice probabilities is homogeneous within segments and heterogeneous across segments, each segment is characterized by its corresponding group of brands with “large” choice probabilities. The competitive market structure is determined as the possibly overlapping groups of brands corresponding to the different segments. The use of brand choice probabilities as the basis for segmentation leads to market structuring an

APA, Harvard, Vancouver, ISO, and other styles

44

Daniel Wijaya, Ivander. "Analisis Manajemen Strategi PT. Mayora Tbk." Jurnal Syntax Admiration 5, no. 11 (2024): 5225–36. https://doi.org/10.46799/jsa.v5i11.1620.

Full text

Abstract:

Mayora Indah Tbk, sebagai salah satu pemimpin pasar dalam industri makanan dan minuman ringan, menghadapi persaingan ketat di sektor fast-moving consumer goods (FMCG). Penelitian ini bertujuan untuk menganalisis strategi agresif yang diterapkan oleh perusahaan dalam meningkatkan kinerja pasar. Dengan menggunakan metode analisis SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix, penelitian ini mengevaluasi posisi strategis perusahaan dan merekomendasikan strategi yang relevan. Hasil penelitian menunjukkan bahwa PT. Mayora Indah Tbk memiliki potensi besar untuk memperluas pangsa pasar melal

APA, Harvard, Vancouver, ISO, and other styles

45

Ginevičius, Romualdas, and Renata Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX/ĮMONĖS STRATEGIJOS VERTINIMAS PAGAL I. ANSOFFO PRODUKTO-RINKOS MODELĮ." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 7, no. 2 (2001): 158–65. http://dx.doi.org/10.3846/13921525.2001.10531717.

Full text

Abstract:

The I. Ansoff's theories take a considerable place in the evolution of the strategy research. In our opinion, his works are very important, because there is a clear boundary between the strategy formulation process and the strategy as the result of this process. On the grounds of Ansoff's point of view and his product market matrix, we suggest a methodology for determining the strategy applied by the company. I. Ansoff suggested four types of strategy: penetration, product development, market development and diversification (Fig 1). The diversification strategy is the most risky and distracts

APA, Harvard, Vancouver, ISO, and other styles

46

Gilang, Bagaskara, and Raafaldini Mirzanti Isti. "Business Strategy for Clothing Brand in Indonesia." International Journal of Current Science Research and Review 06, no. 01 (2023): 845–51. https://doi.org/10.5281/zenodo.7590725.

Full text

Abstract:

<strong>ABSTRACT: </strong>The growth of the fashion industry was able to contribute about 18.01%, or IDR 116 trillion. The fashion industry's revenue is anticipated to reach $9.30 billion in 2022, according to recent data. By taking advantage of this chance, Good News is a Christian and Catholic spiritual clothing company. In Indonesia, Good News aims a market of 28.88 million Christians and Catholics. with 1,401,771 potential customers in Jakarta, where Good News is based. Three products were eventually released by Good News, but sales haven't yet surpassed expectations. Additionally

APA, Harvard, Vancouver, ISO, and other styles

47

Saputri, Adiya Agustin Eka Saputri, Agus Rahayu, and Puspo Dewi Dirgantari. "BADATANCY TOYS COMPETITION STRATEGY USES AN INTERNAL-EXTERNAL MATRIX, CPM, SWOT, SPACE, AND GRAND STRATEGY." Eksis: Jurnal Riset Ekonomi dan Bisnis 17, no. 1 (2023): 135–50. http://dx.doi.org/10.26533/eksis.v17i1.1060.

Full text

Abstract:

This study aims to identify the internal and external environment of Badatancy Toys and determine a good business strategy for Badatancy Toys in order to compete in the market. The research method used in this study is a qualitative descriptive method. Power collection techniques using interviews and observation both directly and indirectly. The data obtained were analyzed using the IFE, EFE, CPM, TOWS, SPACE, and Grand Strategy matrices. From the research results, it is known that the results of the IFE Matrix are 2.74 and the EFE Matrix is 2.56. The final results of the analysis of the CPM

APA, Harvard, Vancouver, ISO, and other styles

48

J. Burns, David. "Succeeding at new businesses: a matrix to measure flexibility." Journal of Business Strategy 35, no. 5 (2014): 23–30. http://dx.doi.org/10.1108/jbs-03-2014-0028.

Full text

Abstract:

Purpose – This purpose of this paper is to suggest and develop an alternative model, the Opportunity Assessment Matrix, to address some of the primary strategic issues in the business environment of today. Changes in the business environment are increasing the need for strategic planning, but it has also diminished the value of some of the classic tools used in strategy formation in the past, such as portfolio models. Design/methodology/approach – The shortcomings in applying portfolio models from the past to today’s business environment are discussed, providing a basis for the developing the

APA, Harvard, Vancouver, ISO, and other styles

49

Ibodov, Kamoliddin. "THE PORTFOLIO ANALYSIS OF THE SPHERE OF RESTAURANT SERVICES." Economics and Education 24, no. 3 (2023): 278–82. http://dx.doi.org/10.55439/eced/vol24_iss3/a44.

Full text

Abstract:

The article presents an analysis of the product portfolio in the field of restaurant services. Based on the analysis of the product portfolio (BKG-matrix), identified commodity and market opportunities, attractiveness, growth rates and the development stage of restaurant services in the city of Samarkand. Proposed set of services and lines of action strategic perspective.

APA, Harvard, Vancouver, ISO, and other styles

50

Rahayu, Riska Delta, Riski Delta Ningtyas, Muhammad Rofiq Fatakhudin, and Bakhrul Huda. "Analysis of Strategy for Tangguh SMEs Assisted by DT Peduli East Java in the Pandemic COVID-19." AFEBI Islamic Finance and Economic Review 6, no. 01 (2021): 75. http://dx.doi.org/10.47312/aifer.v6i01.400.

Full text

Abstract:

<p><em>Tangguh SMEs is an empowerment program for the community by Daarut Tauhid Peduli East Java in entrepreneurship field which was founded in 2020 which coincides with the Covid-19 pandemic. It has an impact on delays in the production and sales process. The purpose of this study is to analyze the internal and external conditions of the business and formulate a business strategy that is suitable for Tangguh SMEs. The research method used is a qualitative-descriptive. Data collection techniques using observation, interviews, and documentation. The data that has been collected is

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!