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Journal articles on the topic 'Matrix SWOT'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Nataria, Nataria, and Haris Maupa. "Analisis SWOT pada Kantor Jasa Akuntan Yohanes." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 5 (2021): 540. http://dx.doi.org/10.24912/jmbk.v5i5.13329.

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This research was conducted to find what marketing strategies are appropriate for the Yohanes Accounting Services Office in 2020. This research used data collection techniques by using interviews and observations. The data analysis technique uses the concept of Fred R. David's theory through 3 stages of strategic formulation, namely the input stage, matching stage, and decision stage. The input stage uses the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix. The next stage used the SWOT Matrix and Internal-External (IE) Matrix. In the final stage using th

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Halawa, Wartalena Irene, and Thyophoida W. S. Panjaitan. "Penetapan Strategi Pemasaran Berdasarkan Analisis Swot Pada Wheels And Brakes Café Surabaya." Improvement: Jurnal Manajemen dan Bisnis 1, no. 2 (2021): 154. http://dx.doi.org/10.30651/imp.v1i2.10634.

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Wheels and Brakes Café is one of the cafes in Surabaya in January 2017. The evaluation process will certainly help in achieving Cafe Owners' desire to increase Cafe's income. One of the tools that can be used to conduct the evaluation is SWOT Analysis (Strength, Weakness, Opportunities, Threats).Informants in this study were Cafe Managers, Cafe Employees, and Key Consumers. In this study also used other tools besides SWOT Matrix, namely SPACE Matrix, IFAS Matrix, EFAS Matrix, and IE Matrix. The SPACE matrix has x, y coordinates (1.5; -0.5) which indicate that the Cafe is in quadrant III with a

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Chipoco, Mario. "AHP-ENHANCED SWOT MATRIX TEACHING STRATEGY." Revista Digital de Investigación en Docencia Universitaria, no. 2 (December 15, 2015): 127. http://dx.doi.org/10.19083/ridu.9.445.

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<p>La matriz FODA es la herramienta de análisis por excelencia para fines de negocios, y se enseña en cursos de pregrado y postgrado. Sin embargo, se entiende que la elección de los factores críticos de éxito (FCEs) que se incluyen en la matriz para el análisis es un proceso muy subjetivo y no estructurado, que da cabida a sesgos y arbitrariedad. Una forma de dar una mejor base y respaldo a los resultados del análisis es mediante la utilización del Proceso Jerárquico Analítico (AHP) con el fin de ponderar la importancia de los FCEs en la matriz FODA y aumentar la fiabilidad de los result

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Anik Yuniati, Yulianti, Jaja Miharja, Mita Purnamasari, and Felmiwati Sendow. "Marketing Strategy at Hotel Sentral Cawang, East Jakarta." International Journal of Travel, Hospitality and Events 2, no. 2 (2023): 162–72. http://dx.doi.org/10.56743/ijothe.v2i2.259.

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Purpose: This study aims to analyze the marketing strategy at Hotel Sentra Cawang, East Jakarta and To find out the marketing strategy at Hotel Sentral Cawang East Jakarta. Research methods: This study uses a qualitative approach to determine the SWOT analysis on the strategy marketing at the Central Cawang Hotel, East Jakarta. This tool compiles the company's strategic factors and uses a matrix TOWS or SWOT matrix and internal and external matrices. Results and discussion: From the identification of internal and external strategic factors, it is known that the position and profile of Hotel Se

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Fitriyani, Zenita Afifah, Mokhammad Ridha, and Sugeng Eko Yuli Waluyo. "FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO." Jurnal Riset Entrepreneurship 4, no. 2 (2021): 9. http://dx.doi.org/10.30587/jre.v4i2.2629.

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ABSTRACT The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the S

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Nofrizal, Nofrizal, and Prama Widayat. "STRATEGY BMT AL-ITTIHAD USING MATRIX IE, MATRIX SWOT 8K, MATRIX SPACE AND TWOS MATRIX." JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN 6, no. 1 (2018): 45. http://dx.doi.org/10.26740/jepk.v6n1.p45-58.

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This research aims to formulate and select BMT Al- Ittihad Rumbai strategy to face the changing of business environment both from internal environment such as organization resources, finance, member and external business such as competitor, economy, politics and others. This research method used Analysis of EFAS, IFAS, IE Matrix, SWOT-8K Matrix, SPACE Matrix and TWOS Matrix. our hope from this research it can assist BMT Al-Ittihad in formulating and selecting strategies for the sustainability of BMT Al-Ittihad in the future. The sample in this research is using purposive sampling technique tha

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Nofrizal, Nofrizal. "Strategy BMT Al-Ittihad Using Matrix IE, Matrix SWOT 8K, Matrix SPACE and Matrix TWOS." JURNAL TERAPAN MANAJEMEN DAN BISNIS 4, no. 1 (2018): 56. http://dx.doi.org/10.26737/jtmb.v4i1.497.

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<p>This research aims to formulate and select BMT Al-Ittihad Rumbai strategy to face the changing of business environment both from internal environment such as organization resources, finance, member and external business such as competitor, economy, politics and others. This research method used Analysis of EFAS, IFAS, IE Matrix, SWOT-8K Matrix, SPACE Matrix and TWOS Matrix. our hope from this research it can assist BMT Al-Ittihad in formulating and selecting strategies for the sustainability of BMT Al-Ittihad in the future. The sample in this research is using purposive sampling techn

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Wahyudin, Wahyudin, Dene Herwanto, Billy Nugraha, Hamdani Hamdani, and Candra Galang Gemilang Putra. "PEMBERDAYAAN STRATEGI UMKM MELALUI PENGABDIAN KEPADA MASYARAKAT DENGAN PENDEKATAN ANALISIS SWOT." SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan 5, no. 1 (2021): 236. http://dx.doi.org/10.31764/jpmb.v5i1.6225.

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ABSTRAKUMKM Farida Snack dan Aphe berupaya menjadi produsen kerupuk kulit yang memiliki nilai lebih di mata konsumenya. Mengingat saat ini masih berlangsungnya ketidakstabilan ekonomi yang disebabkan oleh pandemi covid-19. Sehingga membuat para pelaku UMKM perlu melakukan analisis strategi untuk menjaga produksi yang tetap berjalan. Melalui Pengabdian Kepada Masyarakat ini dengan tujuan untuk pemberdayaan strategi UMKM. Analisis yang dilakukan dengan pendekatan analisis SWOT, dengan lokasi pengabdian kepada masyarakat di Kabupaten Karawang. Hasil dari pengabdian ini adalah diperolehnya analisi

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Amprillah, Bekti. "Implementasi Analisis SWOT dalam Meningkatkan Mutu Pendidikan di Madrasah Tsanawiyah." INCARE, International Journal of Educational Resources 6, no. 1 (2025): 030–48. https://doi.org/10.59689/incare.v6i1.1211.

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This study aims to provide deeper understanding of the implementation of SWOT analysis in improving the quality of education in madrasahs. This study also explains: (a) the concept of SWOT analysis, (b) the approach to SWOT analysis, (c) the objectives and benefits of SWOT analysis, (d) the stages of analysis, and (e) the implementation of SWOT analysis at Madrasah Tsanawiyah Al Nahdlah. The method used in this journal is a qualitative research method with a case study approach. Data collection techniques used observation, in-depth interviews, and document analysis. The collected data were the

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Latief, Fitriani, Asniwati Asniwati, and Yafi Nur Akram. "Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach." JURNAL MANAJEMEN BISNIS 8, no. 1 (2021): 47–56. http://dx.doi.org/10.33096/jmb.v8i1.631.

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The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Resu

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Latief, Fitriani, Asniwati, and Yafi Nur Akram. "Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach." Jurnal Manajemen Bisnis 8, no. 1 (2021): 47–56. http://dx.doi.org/10.33096/jmb.v8i1.201.

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The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Resu

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Syamruddin, Syamruddin, and Ita Yunita. "An Investigation of the Business Development of Pure Sari Tofu Factory, South Jakarta, Indonesia: Evidence from SWOT Anal-ysis." Frontiers in Business and Economics 3, no. 1 (2024): 1–13. http://dx.doi.org/10.56225/finbe.v3i1.298.

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Small and medium enterprises (SMEs) are important to Indonesia's economy. It is a significant catalyst for poverty alleviation and economic growth programs. One of the highly developed SME sectors is the tofu business. In Indonesia, tofu is an essential source of food. The tofu processing business thrives everywhere. One of the highly developed tofu processing businesses is the Sari Murni Tofu Factory, located in the south of Jakarta, Indonesia, established in 1995. This study was conducted using SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) to evaluate the Business develop

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Syamruddin, Syamruddin, Kamsidik Kamsidik, and Reza Khairul Hadi. "Membedah Strategi dan Pengembangan Bisnis Bimbapedia, Kota Tangerang Menggunakan Metode Analisis SWOT." Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora 7, no. 2 (2025): 104–16. https://doi.org/10.33753/madani.v7i2.400.

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This research aims to dissect the strategy and development of the Indonesian Educational Children's Tutoring Business (Bimbapedia) in Tangerang City. The research uses qualitative methods. Data analysis techniques include SWOT Analysis, IFE Matrix Analysis, EFE Matrix Analysis, IE Matrix Analysis, SWOT Matrix, and SWOT Analysis Diagram. The research results show the IFE Matrix's strengths and weaknesses with a score of 3.89. Then in the EFE Matrix opportunities and threats with a score of 3.91. Based on the IE Matrix, the company's position in cell I shows that the appropriate strategy is grow

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Tu, Shu-Fen, Ching-Sheng Hsu, and Yu-Tzu Lu. "Improving RE-SWOT Analysis with Sentiment Classification: A Case Study of Travel Agencies." Future Internet 13, no. 9 (2021): 226. http://dx.doi.org/10.3390/fi13090226.

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Nowadays, many companies collect online user reviews to determine how users evaluate their products. Dalpiaz and Parente proposed the RE-SWOT method to automatically generate a SWOT matrix based on online user reviews. The SWOT matrix is an important basis for a company to perform competitive analysis; therefore, RE-SWOT is a very helpful tool for organizations. Dalpiaz and Parente calculated feature performance scores based on user reviews and ratings to generate the SWOT matrix. However, the authors did not propose a solution for situations when user ratings are not available. Unfortunately,

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KHADIJAH, AFNI, Willy Dhamara, and Hartadi Wijaya. "ANALISIS STRATEGI PEMASARAN KERUPUK MAWAR DI UMKM CITRA DENGAN METODE SWOT DAN QSPM." Jurnal Intent: Jurnal Industri dan Teknologi Terpadu 6, no. 2 (2023): 60–73. http://dx.doi.org/10.47080/intent.v6i2.3084.

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Marketing strategies are needed by Citra MSME actors to face competition in the target market. This research is a type of qualitative and quantitative research with the use of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) methods as data analysis. And it is supported by the use of IFAS (Internal Factor Analysis Strategy) matrix, EFAS (External Factor Analysis Strategy) matrix, SWOT matrix, SWOT diagram, and QSPM matrix as the decision making. The purpose of this study is to determine the appropriate marketing strategy applied to

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Masri Mangamis and Andung Jati Nugroho. "Analisis Strategi Pemasaran Produk Slice Waxed Di Pt Habe Dengan Menggunakan Metode Swot Dan Quantitative Strategi Planing Matrix (Qspm)." ULIL ALBAB : Jurnal Ilmiah Multidisiplin 2, no. 12 (2023): 5652–76. https://doi.org/10.56799/jim.v2i12.2407.

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PT.HABE adalah perusahaan dagang dan eksportir produk-produk handycraft berkualitas serta bernilai seni, dengan material utama kayu jati. PT Habe harus mengenali kekuatan dan kelemahan perusahaan dalam menghadapi persaingan, yang akan sangat membantu dalam mendefinisikan diri, serta memanfaatkan semua peluang. strategi pemasaran adalah upaya untuk menemukan pemasaran yang menguntungkan. posisi dalam sebuah perusahaan. Permasalahan yang didapat adalah data penjualan yang menurun dikarnakan kuranya inovasi desain atau ukiran produk sehingga membuat konsumen bosan dengan produk yang diproduksi. m

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Suryatman, Tina Hernawati, Muhamad Engkos Kosim, and Galuh Eko Samudra. "PERENCANAAN STRATEGI PEMASARAN DENGAN ANALISIS SWOT DALAM UPAYA MENINGKATKAN PENJUALAN SEPATU ADIDAS DI PT. PANARUB INDUSTRY." Journal Industrial Manufacturing 6, no. 1 (2021): 43. http://dx.doi.org/10.31000/jim.v6i1.4117.

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PT. Panarub Industry is a company that produces shoes with the world famous brand, ADIDAS. This study aims to identify internal and eksternal environmental factors that affect the company's business and formulate a type of strategy that is appropriate and can be applied by PT. Panarub Industry in facing business competition. Therefore, companies must determine new strategies to be able to compete in the market. Data collection techniques used were observation, and documentation. To determine new strategies there are several analytical methods that can be used including the IFAS Matrix, EFAS Ma

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Muhammad Yusuf, Rahma Saiyed, and Josua Sahala. "Swot Analysis in Making Relationship Marketing Program." Proceeding of The International Conference on Economics and Business 1, no. 2 (2022): 573–88. http://dx.doi.org/10.55606/iceb.v1i2.221.

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 The purpose of this study is to design and determine the relationship marketing strategy at Share Tea Sun Plaza Medan. The analytical method used is descriptive analysis (qualitative), the triangular method, the internal factor matrix (IFE), the external factor matrix (EFE), and a matrix of strengths, weaknesses, opportunities, and threats (SWOT) to create a relationship marketing strategy for the Share Tea Sun Plaza program. Medan. The results of research at Share Tea Sun Plaza Medan show that by using a matrix of internal and external factors and SWOT analysis, a relationship marketin

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Ariwarsita, Alexander Andre, and Lenny Gunawan. "ANALISIS SWOT PADA BISNIS CHICKEN TONG." PERFORMA 4, no. 1 (2020): 205–12. http://dx.doi.org/10.37715/jp.v4i1.1519.

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Penelitian ini bertujuan untuk menganalisis SWOT yang pada bisnis Chicken Tong. Fokus penelitian ini adalah meneliti dua faktor internal perusahaan yaitu strength dan weakness, dan dua faktor eksternal perusahaan yaitu opportunity dan threat. Faktor-faktor yang ditemukan kemudian diberi bobot dan rating. Tujuan penelitian ini adalah untuk mengetahui SWOT dari bisnis Chicken Tong dan posisi bisnis Chicken Tong. Pengambilan sampel dilakukan dengan menggunakan Teknik purposive sampling. Penelitian ini merupakan penelitian kualitatif. Uji validitas dan reliabilitas dengan melakukan tirangulasi sum

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Wardhani, Annisa Cynthia, and Tri Lestira Putri Warganegara. "Digital Marketing Strategy in Increasing Competitive Advantage of Companies (Chewid Fashion Case Study)." International Journal of Research and Review 11, no. 3 (2024): 360–67. http://dx.doi.org/10.52403/ijrr.20240345.

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Competition in the same area and similar products being sold means that Chewid Fashion must increase innovation in digital marketing to increase the number of consumers. Therefore, the aim of this research is to explore the digital marketing strategies that have been implemented by Chewid Fashion to increase sales. The approach used is qualitative, with the owner of Chewid Fashion as the main informant. Observation, interviews, and documentation are the data collection techniques applied in this research. The results show that Chewid Fashion has adopted various marketing strategies, including

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Safrida. "MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES (MSMES) IN INCREASING SALES OF BROWN SUGAR IN SEI SILAU, ASAHAN REGENCY." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 3 (2023): 654–68. http://dx.doi.org/10.54443/ijebas.v3i3.889.

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This research is in the form of descriptive research, where this research aims to find out what strategy is appropriate for a business actor to use. By using SWOT analysis, this research was conducted by business actors working in the food industry, namely the Brown Sugar SMEs in Sei Silau Village, Asahan District. data obtained from the results of primary data, secondary data. Several test methods are steps from the SWOT analysis test, including using the IFAS Matrix, EFAS Matrix, and SWOT diagrams. The result value of the IFAS matrix test (2.59) is used as the X axis (horizontal) in the SWOT

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Putra, Dzulfikar Dhiya Khairullah, and Ananto Basuki. "ANALISIS SWOT UNTUK PENENTUAN STRATEGI PEMASARAN PERUSAHAAN." Jurnal Kewirausahaan dan Inovasi 2, no. 4 (2023): 1114–26. http://dx.doi.org/10.21776/jki.2023.02.4.15.

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Smolio Clothing is a fashion business MSME that has a child-like concept with fun, pop and colorful themes. This study aims to describe the internal and external environmental conditions of marketing and determine the right strategy for developing Smolio Clothing's fashion business in Indonesia. This research uses a descriptive qualitative research type. The problem analysis method used is SWOT analysis (Strengths, Weakness, Opportunity, Threats) and QSPM (Quantitative Strategic Planning Matrix) matrix. The results of this study indicate that the marketing conditions of the Smolio Clothing bus

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Erlangga, Brillian Rama, and Pangki Suseno. "ANALISIS SWOT DALAM PENGEMBANGAN BISNIS." Applied Research in Management and Business 4, no. 1 (2024): 13–26. http://dx.doi.org/10.53416/arimbi.v4i1.245.

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The purpose of this research is to formulate alternative excellent competitive marketing strategies and appropriate company policies using the SWOT (Strength, Weakness, Opportunity, Threat) analysis method in Ariyojeding Village. SWOT analysis is carried out using the IFAZ matrix which describes the company's strength and weakness factors and the EFEZ matrix which describes the company's opportunity and threat factors. From the results of the data analysis, the total score for the strength, weakness, opportunity and threat factors was obtained, respectively, the highest strength weight was 0.5

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Setiyowati, Harlis, Ratna Setiawati, Surjo Widodo, Soni Hartanto, and Dewa Gede Satriawan. "The Educational Tourism at "JAWA TIMUR Park-3" During the Covid-19 Pandemic; SWOT Analysis." TOBA: Journal of Tourism, Hospitality and Destination 1, no. 2 (2022): 69–74. http://dx.doi.org/10.55123/toba.v1i2.424.

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Wisata Jawa Timur Park (JTP-3) adalah wisata edukasi pertama di Indonesia dalam menyajikan ratusan patung lilin dari para tokoh dan artis dunia dan replika tempat favorit dari berbagai Negara. Lokasi JTP-3 di Jl. Ir. Soekarno No.144, Junrejo, Batu, Jawa Timur. Metodologi penelitian menggunakan metode kualitatif dengan analisis Strengths-Weaknesses-Opportunities-Threats (SWOT) dengan tahapan yaitu Internal Factor Evaluation Matrix (Matrik IFE), Eksternal Faktor Evaluation Matrix (Matrik EFE), Internal and external Matrix (Matrik IE), dan Quantitative Strategic Planning Matrix (Matrik QSPM). Has

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Lasmini, Ni Ketut, Ni Ketut Narti, Ida Bagus Sanjaya, and KD Nindiana Widiantari. "STRATEGI PEMASARAN UMKM DI TENGAH PANDEMI COVID-19 (STUDI KASUS PADA BENETREE COFFEE, DENPASAR)." Forum Manajemen 20, no. 2 (2022): 1–13. http://dx.doi.org/10.61938/fm.v20i2.473.

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This study aims to determine the company's strengths, weaknesses, opportunities, and threats and to find out the right marketing strategy to be applied to Benetree Coffee. The research was conducted for 3 months, starting from January - March 2021 at Benetree Coffee. The research method used is descriptive qualitative and quantitative. While the analytical tools used are SWOT analysis with IFAS (Internal Factor Analysis Summary) matrix, EFAS (External Factor Analysis Summary) matrix, IE matrix (Internal External), SWOT matrix. The results of the IFAS matrix analysis are 2.897 which indicates t

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Ihsan, Soleh Hanafi, and Sudarmiatin Sudarmiatin. "Development of Marketing Strategy for Delta Fishing." Formosa Journal of Multidisciplinary Research 4, no. 5 (2025): 2295–308. https://doi.org/10.55927/fjmr.v4i5.248.

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The research objective is to identify and analyze the internal and external factors at Delta Fishing Angling Tourism in order to develop marketing strategies. The research methods used are SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the SWOT analysis, IFAS and EFAS matrices were formed, scoring 3,14 and 3,05, indicating that the restaurant is in quadrant 1 on the IE matrix. The SWOT matrix generated nine alternative strategies, which will be calculated using the QSPM matrix to make appropriate marketing strategy formulation decisions. Thus, the prioritization of s

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Zima, Krzysztof, Edyta Plebankiewicz, and Damian Wieczorek. "A SWOT Analysis of the Use of BIM Technology in the Polish Construction Industry." Buildings 10, no. 1 (2020): 16. http://dx.doi.org/10.3390/buildings10010016.

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The present paper presents a SWOT analysis, the aim of which is to evaluate the strategic implementation of BIM technology in the construction industry in Poland. The authors created a SWOT matrix presenting strengths, weaknesses, opportunities, and risks associated with the use of BIM. Using literature analyses, own experience, and market reports, all elements of the SWOT matrix are described in detail. Basic indicators characterizing the strategic position of BIM on the Polish construction market are calculated. Finally, the matrix of strategic tasks and actions that should be applied in ord

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Novel, Ibnu, and Bambang Moertono. "PERENCANAAN STRATEGI BISNIS HOTEL GRAND KEISHA YOGYAKARTA." Kepariwisataan: Jurnal Ilmiah 13, no. 03 (2019): 59–76. http://dx.doi.org/10.47256/kepariwisataan.v13i03.32.

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Tight competition among hotels in Special Region of Yogyakarta requires each hotel to implement its best business strategy to guarantee their business goals as targeted. The hotels, therefore, needs to manage their strategy. Strategy management is a science that learn how to manage a company in a comprehensive and integrated way; it provides reasons what make some companies achieve their glorious time and some companies do not. This research aims to formulate Business Strategic Planning for Hotel Grand Keisha in order to win competition. This research employs analytical methodology of PESTLE (

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Causa, Surya Andre Ferdian, Umi Kulsum Nur Qomariah, and Siti Nur Qomariyah. "Gadung Chips Business Development Strategy (Dioscorea hispida L.) With SWOT Analysis." AGARICUS: Advances Agriculture Science & Farming 2, no. 2 (2022): 71–77. https://doi.org/10.32764/agaricus.v2i2.2965.

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This study aims to analyze Business Development Strategy in the Home Industry of Gadung Chips (Dioscorea Hispida L.) Dua Putra Jaya in Jombang Regencyusing SWOT, EFAS, IFAS and Grand Strategy Matrix analysis methods. Sampling is done purposively or selected. This study uses primary and secondary data. Primary data obtained by observation and interviews with owners, employees Home Industry Gadung Chips (Dioscorea Hispida L.) Dua Putra Jaya and the Made Village apparatus, while secondary data were obtained from existing sources. The analysis used in determining the business development strategy

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Pramitha, Dewi Ayu, Tito Wasito, and Imam Ozali. "Strategy Formulation to Increase the Passengers of Singapore Airlines." Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) 5, no. 2 (2018): 141. http://dx.doi.org/10.54324/j.mtl.v5i2.240.

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Singapore airlines is the one of airlines which is still people’s choice to be the airline that make them easy to reach their destination but business competition in the aviation industry very tight, this situation obviously make the passenger volume is declining. The purpose of this research are (a) To analyze the internal factors (strengths and weakness),(b) To analyze the external factors (opportunities and threats), (c) To determine the position of the company’s on the matrix IE, diagram SWOT and the matrix TOWS or SWOT, (d) To determine the strategies to increase sales of seats . Research

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Naufallino, Adika Valda, Taqwanur, and Nafia Ilhama Qurratu’aini. "Optimalisasi Strategi Pengembangan Bisnis Berbasis Business Model Canvas dan SWOT untuk UMKM Alat Rumah Tangga." Nusantara Technology and Engineering Review 3, no. 1 (2025): 12–21. https://doi.org/10.55732/nter.v3i1.1699.

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UD. Gajah Delta Sidoarjo adalah UMKM baru yang berkembang di bidang alat rumah tangga, seperti panci, dandang, teflon, dan wajan. Menggunakan Business Model Canvas (BMC) dan analisis SWOT (IFAS, EFAS, SWOT Matrix), studi ini mengkaji proses pengembangan strategi bisnis. Meskipun UD. Gajah Delta Sidoarjo telah memenuhi 9 kriteria BMC, studi menemukan bahwa pengembangan lebih lanjut diperlukan untuk mendukung pertumbuhan bisnis yang substansial. Berdasarkan analisis SWOT, perusahaan ini merupakan perusahaan yang berwawasan ke depan dengan kemampuan yang kuat dan prospek yang menjanjikan di kuadr

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Ihsan, Soleh Hanafi. "Competitive Advantage Strategy of Warung Ndeso Koe Using Swot and Qspm." International Journal of Business and Applied Economics 4, no. 3 (2025): 1077–90. https://doi.org/10.55927/ijbae.v4i3.134.

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Warung Ndeso Koe is a culinary business located in Sidoarjo Regency. The purpose of the research is to identify and analyze the internal and external factors of Warung Ndeso Koe Restaurant to develop marketing strategies. The research methods used are SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the SWOT analysis, the IFAS and EFAS matrices were formed, obtaining scores of 3.13 and 3.40, indicating that the restaurant is in quadrant 1 on the IE matrix. Subsequently, the SWOT matrix produced sixteen alternative strategies to be evaluated using the QSPM matrix as a d

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Dwi Firdayanti, Idha, and Sonja Andarini. "Strategi Bauran Pemasaran dengan Analisis SWOT pada Kedai Cokelat Klasik." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 4 (2022): 1597–604. http://dx.doi.org/10.47467/alkharaj.v5i4.1811.

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This research was conducted at the Kedai Cokelat Klasik which is a business engaged in the culinary business sector as the object of research. The purpose of this study is to identify and analyze the marketing mix strategy implemented based on the SWOT analysis by Kedai Cokelat Klasik. The results of the SWOT analysis method are used as the basis for determining the marketing mix strategy that can be carried out by Kedai Cokelat Klasik. The research method used is a qualitative type with descriptive analysis which refers to the concept of the 4P marketing mix, namely Product, Price, Place and

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Selamat, Saskia, and Rini Indahwati. "Analysis Of Marketing Strategies In Increasing Competitiveness In Skinos Medan Beauty Clinic." Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 8, no. 1 (2022): 108–22. http://dx.doi.org/10.47663/jmbep.v8i1.244.

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This research was conducted based on the number of industries engaged in the same type of business,which creates intense competition in that market share. Skinos Medan beauty clinic has capital, regular customers and experienced employees, However faced with obstacles in the aspect of management and utilization of the company's internal resources and the clinic also faces various threats from external company factors. This research aims to determine and analyze the marketing strategies that can be carried out by the Skinos Medan beauty clinic to increase the company's competitiveness based on

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Miroshnichenko, Yu V., M. P. Shcherba, V. N. Kononov, A. V. Merkulov, and D. N. Borisov. "Application of SWOT-analysis with a strategic approach to resource management of medical property in military medical organizations." Pharmacoeconomics: theory and practice 10, no. 1 (2022): 13–21. http://dx.doi.org/10.30809/phe.1.2022.2.

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medical organizations (MMO). One of the methods is a SWOT analysis, which allows to conduct a joint study and establish a relationship between the factors of the external and internal environment in determining the strengths and weaknesses of the processes of managing medical resources in a large MMO in modern socio-economic conditions. The purpose of the work was to conduct a SWOT analysis of the management of MP resources in large MMO and to compile a SWOT analysis decision matrix, which is an effective tool for strategic planning and decision making. The SWOT analysis model for MP resource

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Budianta, Aziz, and Andriansyah. "Planning For Bonebula Beach Tourism Objects In Towale Village, Central Banawa District Donggala Regency." Tadulako Social Science and Humaniora Journal 3, no. 1 (2022): 23–36. http://dx.doi.org/10.22487/sochum.v3i1.16021.

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This research aims to find out the physical feasibility of bonebula beach which is then continued by measuring the matrix of land suitability that has been owned by Bonebula Beach to become viable as a beach tourism object, then developed using SWOT analysis method to make Bonebula beach one of the favorite tourist attractions in Donggala Regency, especially beach tourism objects. The type of research conducted is quantitative descriptive with the geographical approach used that is the ecological approach. This research uses observation techniques and measurements directly in the field as well

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Marpaung, Lyoni Elisabet, Cici Lestari, and Rianita Puspa Sari. "Analisis Strategi Bersaing UMKM Dengan Matriks SWOT dan QSPM." Business Management Journal 17, no. 2 (2021): 101. http://dx.doi.org/10.30813/bmj.v17i2.2517.

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ABSTRACT Toserba Blitz is one of the MSMEs which is engaged in the sale of daily necessities. Every day, Toserba Blitz to provide consumer needs and determine sales strategies to win the sales competition. The purpose’s research is to make the right decisions in determining the sales strategy to win the competition. The method used strategic management matrix formulation which consists of 3 stages, namely the Input Stage using the Internal Factor Evaluation (IFE) Matrix, the External Factor Evaluation (EFE) Matrix, the External Internal Matrix (IE) and the Boston Consulting Group Matrix, Match

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Karadzhov, Vladimir. "How to Create the Best SWOT Analysis." International Journal of Research and Review 12, no. 1 (2025): 66–75. https://doi.org/10.52403/ijrr.20250110.

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This article explores the principles and advanced techniques of conducting an effective SWOT analysis, emphasizing its role as a versatile tool for strategic decision-making. By examining its origins, theoretical foundations, and practical applications across diverse fields, the study highlights best practices for structuring and refining the analysis. Advanced methods such as quantified scoring, TOWS matrix integration, and iterative approaches are discussed to enhance the analytical depth and practical utility of SWOT. Through case studies, including applications in virtual tourism and stude

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Yosep, Charles, Rahayu Puji Suci, and Dharmayanti Pri Handini. "Pengembangan Kedai Rumah Madinah Dalam Menentukan Strategi Bersaing." Bulletin of Management and Business 1, no. 1 (2020): 1–9. http://dx.doi.org/10.31328/bmb.v1i1.20.

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Madinah Malang in the future using the IFAS Matrix, EFAS Matrix, SWOT Matrix, I-E Matrix, SWOT Matrix and QSPM Matrix. Quantitative method. Research settings at the Madinah Malang Restaurant. The results showed that the ability of Malang Medina Restaurant Shops with IFAS and EFAS were able to exploit their weaknesses. At the decision making stage with QSPM, the alternative strategy chosen was the Market Development Strategy at the Madinah Malang Restaurant Shop. This strategy has a TAS score of 6,595. Limitations / Implications for research need to increase Promotion by utilizing existing tech

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Galtsova, Olga, Tеtіana Pulina, and Oleh Holovko. "THE USE OF SWOT ANALYSIS METHODOLOGY FOR COMPLEX EVALUATION OF ENTERPRISES’ CLUSTER ASSOCIATION DEVELOPMENT UNDER GLOBALIZATION." Baltic Journal of Economic Studies 6, no. 5 (2020): 163–70. http://dx.doi.org/10.30525/2256-0742/2020-6-5-163-170.

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The article grounds the use of SWOT analysis methodology for complex evaluation of conditions for enterprises’ cluster association development. It determines the factors that affect significantly food enterprises’ cluster association development: the legal basis and norms regulating the activities of enterprises’ cluster; attractiveness of the field and the level of competition in the sphere cluster enterprises belong to; benefits and threats from foreign environment regarding the cluster’s activity; strengths and weaknesses of cluster association’s member enterprises, their competitive opport

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Panggabean, Agilina, and Sumiati Sumiati. "ANALISIS STRATEGI PENGEMBANGAN BISNIS MENGGUNAKAN ANALISIS SWOT DAN QSPM." Jurnal Kewirausahaan dan Inovasi 1, no. 2 (2022): 202–11. http://dx.doi.org/10.21776/jki.2022.01.2.09.

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Currently the world has depended on the internet which is supported by the development of science and technology. The development of science and technology is enough to bring considereble changes in all lines of people’s lives. One of the result of the development of science and techonology is the internet. Galsveme.Net requires best strategic management in developing its business. The formulation of a suitable strategy for Galsveme.Net is carried out in three stages, the first strage is the the input stage using the IFE Matrix and EFE Matrix. The secind stages is the matching stage using the

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Utomo, Mansur Wahyu, and Siti Nur Qomariyah. "STRATEGI PEMASARAN TANAMAN HIAS DENGAN PENDEKATAN ANALISIS SWOT." Exact Papers in Compilation (EPiC) 3, no. 3 (2021): 361–68. http://dx.doi.org/10.32764/epic.v3i3.513.

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This writing aims to determine the right marketing strategy to increase sales in terms of SWOT Analysis, EFAS, IFAS, and the Grand Strategy Matrix at Brother Farming, Badang Village, Ngoro District, Jombang Regency. The location of this research was chosen intentionally (purposive sampling) with the consideration that Brother Farming, which had only been established for two years, was already widely known by the public. This research was conducted in Badang Village, Ngoro District, Jombang Regency in March - April 2021. The data processing technique used in this study used primary data and sec

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Tasdik, Cendria Tj. "Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Perusahaan." Business Innovation and Entrepreneurship Journal 4, no. 3 (2022): 189–99. http://dx.doi.org/10.35899/biej.v4i3.372.

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This study aims to determine how the SWOT analysis as a planning strategy and to find out the obstacles in PT. Regional Development Bank Banten, Tbk. The research method used is descriptive quantitative method. The SWOT analysis used is descriptive analysis method, SWOT matrix and SWOT diagram analysis. Data collection techniques in this study were interviews, questionnaires and literature. The results of this study are SWOT analysis as a strategy to increase competitiveness needs to be evaluated again, so that the formation of good performance from within and from outside PT. Regional Develop

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Puspa, Widya, and Radityo Putro Handrito. "FORMULASI STRATEGI PEMASARAN DENGAN PENDEKATAN SWOT DAN QSPM." Jurnal Kewirausahaan dan Inovasi 2, no. 3 (2023): 878–88. http://dx.doi.org/10.21776/jki.2023.02.3.21.

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The high national consumption pattern in the area of household products has made retail industry receives considerable supports from the government. In order to make themselves remain exist in the market, retailers, especially the traditional ones, need to apply new strategies in response to recent developments inside and outside their business. The goal of this research is to discover the appropriate marketing strategy for Green Mart by analyzing its internal and external factors. This qualitative descriptive research was organized by conducting observations, documentations, and interviews wi

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Hutagalung, Dapot Hamonangan, and Reniati Reniati. "MEASUREMENT OF A BALANCED SCORECARD AND SWOT ANALYSIS IN CONSUMER LENDING STRATEGY OF BANK SUMSEL BABEL MUNTOK." Journal of Business Management and Accounting 14, no. 1 (2024): 165–85. http://dx.doi.org/10.32890/jbma2024.14.1.7.

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The balanced scorecard measures the overall performance of the organization from four perspectives: financial, customer, internal business process, learning, and growth. Under a quantitative research design, this research tries to measure the performance of consumer lending distribution at Bank Sumsel Babel Muntok branch by using Balance Scorecard perspectives, followed by a SWOT analysis and an assessment of the company's position according to the Internal External Matrix. The object of this research is one of the regional development bank's branches. Primary data were collected through a que

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Firdaus, Taufansyah, Indah Nur Agustiani, and I. Made Dwipa Agastya. "PROMOTIONAL STRATEGY ANALYSIS IN IMPROVING THE ROOMS IN ZODIAK HOTEL KEBON KAWUNG." TRIKONOMIKA 17, no. 2 (2018): 65. http://dx.doi.org/10.23969/trikonomika.v17i2.1139.

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This research aims to analyze the appropriate promotional strategies in increasing the occupancy of the Zodiak Kebon Kawung Hotel Bandung. 15 respondents were taken as a sample of research using purposive sampling from employees of executive sales and executive e-commerce at Zodiak Kebon Kawung Hotel. The analysis used is a SWOT analysis consisting of internal factor analysis factor (IFAS) matrix, external factor analysis summary (EFAS) matrix, external-internal matrix (IE), cartesian diagram and SWOT matrix. These are the position of growth strategy with IFAS score = 2.21, EFAS = 2.50, dan SW

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Rahmatullah, Hanief Rizqi, Woro Priatini, and Mandradithya Kusuma. "Analysis of Procake Cake Shop Business Development Strategy." Journal Gastronomy Tourism 6, no. 2 (2019): 80–94. http://dx.doi.org/10.17509/gastur.v6i2.22795.

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The changing time situation can increase business opportunities or threats for the company. One effort to find out the right strategy for the company is a SWOT analysis. There is an analysis of the internal environment, namely strengths and weaknesses, an analysis of the external environment, namely opportunities and threats. Thus, it is expected to be prepared in accordance with the predetermined business plan formulation. This research focuses on the question of how the company's position in the internal and external environment and what marketing strategies are applied to the Procake Shop b

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Mu'min, Halek, Eliagus Telaumbanua, Ridwan Sya’rani, Badirun Basir, and Ilma Wulansari Hasdiansa. "Building Competitive Advantage: Copra Marketing Strategy with SWOT Analysis Approach." Journal of Economics, Entrepreneurship, Management Business and Accounting 2, no. 1 (2024): 16–28. http://dx.doi.org/10.61255/jeemba.v2i1.285.

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The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, oppo

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Firdaus, Firdaus. "Identifikasi Strategi Bersaing PT. Adira Dinamika Multifinance, Tbk cabang Baturaja." Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi 3, no. 2 (2019): 207–20. http://dx.doi.org/10.33753/mandiri.v3i2.81.

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The study was conducted at Adira Finance Baturaja Branch. Types of data used are primary and secondary data that are through interviews and questioners to Chairman Branch, business partners and the respondents as many as 100 people. The method of analysis used through three stages; the first stages, the input stage, using matrix analysis EFE and IFE matrix analysis with total score of each were 3,25% and 3,00%; the second stage, the matching stage, using SWOT analysis and IE Matrix Internal External where Adira was on quadrant I that position to grow and built with the selection of alternative

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Nuniek Dewi Pramanik, Wiwi Warsiati, As-sakhra Nurazizah Dinesta, and Widiya Sri Oktaviani. "ANALISIS SWOT PADA USAHA TOKO DH PLASTIK BANDUNG." EKBIS (Ekonomi & Bisnis) 12, no. 2 (2024): 1–9. https://doi.org/10.56689/ekbis.v12i2.1559.

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The rapidly increasing advancement in technology and related industries means that DH Plastik Shop must develop strategies to maintain its business excellence. A SWOT analysis is a plan and tactics that are thoroughly and systematically planned so that, over time, it develops as a model for a meaningful decision-making flow through the pursuit of excellence in DH Plastik Shop. Therefore, this research aims to find the right strategy for the company using the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. The research method used is descriptive and qualitative, where researchers

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