Dissertations / Theses on the topic 'Max Mara (Firm)'

Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2009.
Thesis Advisor(s): Rollins, John. "March 2009." Description based on title screen as viewed on April 23, 2009. Author(s) subject terms: Firefighters, Terrorism, Prevention, Response, Information Sharing, U.S. Fire Service, Homeland Security, New York City Fire Department Terrorism and Disaster Preparedness Strategy, U.S. Fire Service Intelligence Enterprise, Civil Contingencies Act, Legal, Operations, Cost, Political. Includes bibliographical references (p.109-115). Also available in print.

Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2010.
Thesis Advisor: Wollman, Lauren. Second Reader: Miller, Patrick. "March 2010." Author(s) subject terms: Consolidation, police, fire, homeland security mission, collaboration, integration. Includes bibliographical references (p. 71-73). Also available in print.

Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2009.
Thesis Advisor(s): Bergin, Richard ; Simeral, Robert. "March 2009." Description based on title screen as viewed on April 24, 2009. Author(s) subject terms: Fire, Intelligence, Firefighter Training, First Responders, Fire Service Intelligence, Open Source Intelligence, Fire Service. Includes bibliographical references (p. 77-79). Also available in print.

Thesis (M.A. in Security Studies (Homeland Security and Defense))--Naval Postgraduate School, March 2010.
Thesis Advisor(s): Morag, Nadav ; Supinski, Stanley. "March 2010." Description based on title screen as viewed on April 28, 2010. Author(s) subject terms: Fire Service, Fire Service Provider (FSP), Fire Department of New York (FDNY), St. Paul Fire Department, Homeland Security, London Fire Brigade (LFB), Holistic, Discipline, Strategy, Doctrine, Collaboration, Planning, Partnering, Megacommunity. Includes bibliographical references (p. 71-74). Also available in print.

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The study of branding has gained different concepts and functions by the authors who had studied it. Today, we now that the brand is an important item of market differentiation which has an identity and an environment that the companies must be adapt. The brand identity it encloses not only who consumes it, but also encloses the public who work and sell the brand. The trademark is not only important for the corporative world, in the last few years the mark has became important in the cultural environment as a new form of businesses. In the cultural marketing, notices a procedure standard to start and sell new projects, as well as giving the continuation. Firstly, a unit for the construction of projects is mounted, with the ready project it is important to make a research for sponsors and to present the project with a media plan to close the selling of the business. In this work, we will analyze the Museum of Modern Art of São Paulo (MAM) as an important trademark in the Brazilian cultural scene. The work tells the history of MAM, by means of its different administrations. In the first administration of Ciccillo Matarazzo, the MAM was consecrated by the society, media and artists. In its second administration, the museum survived with few resources, because Ciccillo Matarazzo had left to finance the museum. In its third administration had Dinah Lopes Coelho as a leader who produced the Panoramas de Arte Brasileira and reestablish the brand prestige of The Museum of Modern Art of São Paulo. The fourth administration of MAM was headed by Aparício Basílio Da Silva, in this administration, the museum passed again for financial difficulties that had been only cured in the administration of Eduardo Levy, who inaugurates the phase of professionalism of the museum, which goes to stabilize itself in the management of Milu Villela. The Milu Villela s management has strong corporative characteristics; in this administration the professionalism of MAM is evident which acquired corporative and professional partnerships of diverse areas. We have analyzed the pointers of performance of the museum that we considered basic for the construction of the trademark MAM, are it: the headquarters, the quantity, financing, expositions, public, press repercussion, awards and the application of the brand
A marca ganhou diferentes conceitos e funções pelos diversos autores que a estudaram. Hoje, sabemos que a marca é um importante item de diferenciação de mercado, que possui uma identidade e um ambiente, no qual as empresas precisam se adaptar. A identidade de marca abrange não só quem a consome, mas, também, o público que com ela trabalha e o público que a vende. A marca não é apenas importante para o mundo corporativo, nos últimos anos a marca tornou-se importante no ambiente cultural como forma de novos negócios. E no marketing cultural nota-se um padrão de procedimento para começar e vender novos projetos, assim como dar a continuação. Primeiramente, monta-se uma unidade para a construção de projetos, com o projeto pronto é importante fazer uma pesquisa por patrocinadores e apresentar o projeto com um plano de mídia para fechar a venda. Nesse trabalho vamos analisar o Museu de Arte Moderna de São Paulo (MAM) como uma importante marca no cenário cultural Brasileiro. O trabalho conta a história do MAM, por meio das suas diferentes administrações. A primeira administração de Ciccillo Matarazzo, no qual o MAM foi consagrado pela sociedade, mídia e artistas. A sua segunda administração, o museu sobreviveu com poucos recursos, já que Ciccillo Matarazzo havia deixado de financiar o museu. A terceira administração teve a sua frente Dinah Lopes Coelho que produziu os Panoramas da Arte Brasileira e restabeleceu o prestigio da marca do Museu de Arte Moderna. A quarta administração do MAM foi encabeçada por Aparício Basílio da Silva, o museu voltou a passar por dificuldades financeiras que só foram sanadas na administração de Eduardo Levi, que inaugura a fase de profissionalização do museu, que vai se estabilizar na gestão de Milu Villela. A administração de Milu tem características corporativas mais fortes, nessa administração a profissionalização do MAM fica evidente adquirindo parcerias corporativas e profissionais de diversas áreas. Analisamos ainda os indicadores de desempenho do museu que consideramos fundamentais para a construção da marca MAM: a sede, o acervo, financiamento, grade expositiva, público, repercussão na imprensa, premiações e aplicação da marca

Main objective of the theses is pilot solution for implementations of Business Intelligence in to the Business company. The company is selling gastronomic appliances and realizes complete functioning of public alimentation , including services. The theses is devided in two parts. First part is theoretical summary of methods Balanced Scorecard and Business Intelligence. Theoretical part includes the chapter which explain operation and possibilities of Business Intelligent in small companies. The second part is practical solution, where is in the beginning introduction of the company. In the following chapters the main objective is to establish the key indicators in chosen company by using method of strategic operation of Balanced Scorecard. Next is to create strategic map, which make model for company behavior and model for usage of outputs in the course of real implementation of Business Intelligence.

The main objective of this diploma thesis is the implementation of a pilot solution of Business intelligence in the laboratory company. This company is providing tests of samples of blood and urine. The diploma thesis is divided into two main parts. The first part contains theory. It describes the usage and components of the Business intelligence. Additionaly it describes the method Balanced scorecard and its usage in laboratory companies. The second part contains practical solution. At first there is a description of the company where is the solution implemented. In the next step the goals and metrics are determined on basis of the application of the method Balanced scorecard. The strategic map is created based on company goals. The last chapter contains a description of the implementation of the pilot solution and the description of created reports.

This dissertation thesis deals with the topic of Business Intelligence and Balanced Scorecard and its use in České odborné nakladatelství, s.r.o., a relatively small company of 29 employees, which publishes magazines about business, gastronomy, textile, foods, hotels etc. The first part of my thesis describes the BI and BSC theoretically and offers a methodical basis for the following chapters. It gives the reader a definition and structure of BI, with access to a Data Warehouse including the fundamentals of building an OLAP database. It furthermore explains what BSC is, which perspectives use and what a strategic map is. The theoretical chapters of my paper will draw conclusions about the use of BI and BSC and the links between them. The practical, hands-on, chapters continue with the actual application of BI and BSC in the afore-mentioned ČON, s.r.o. It describes the goals and ambitions of the company, which are further on divided into individual strategic goals and metrics, fragmented into perspectives of the BSC and portrayed in a strategic map. Upon analyzing the demands of the company a BI framework is created, data sources are identified, Data Warehouse are designed and brought into effect. In the end a multidimensional OLAP cube is created with MS SQL Server 2008. Finally, there is a MS Excel 2007 explanation and interpretation of the measured values (reporting), which is taken from the available sources of ČON, s.r.o. and is compared against the set strategic goals and metrics of the company. The results of this thesis are based on actual demands of the company and are ready to be implemented and used in real-life.

The thesis deals with workflow design and its implementation in a construction company. The current state of document management is becoming obsolete and insufficient. Thus the company´s board has approved the realization of workflow system. The aim of this thesis is therefore analysis of company´s related processes and design of a workflow model. In addition, the new model is required to be linked with present financial and managerial accounting systems and allow for future adjustments and modifications. Final output of this thesis consists of workflow process maps, risk assessment, budget and time plan of realization.

This Diploma Thesis deals with the CRM system in the marketing concept of the multinational company Vodafone Czech Republic plc. The aim was to evaluate the system operation and implementation of sales strategies with respect to the customer. The basic hypothesis of the project was the question of whether the firm is managed by its customer, or whether the firm is in tow of its client. This work assesses theoretical approaches and marketing strategies focusing on the practical application of the strategy in the czech branch of the Vodafone plc. in relation to customers. This thesis has a proactive approach by the company to the customer - sales calls over the Customer Solution sales map, building relationships with customers through the strategy Vodafone Way, expanding the sales network through franchising and unification of new frameworks into project Filip.

This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.

The goal of my thesis was to describe the processes in the chosen company. The goal was also to analyze one of the processes, specify its phases and suggest its change that would make the process more efficient for the customer and for the company. The analytical section was concerned with analyzing the processes and better specifying the chosen process and its problems. The synthetic section refers to the suggestion of new process structure, so that the chosen process better satisfies the customer and the company. The change was based on adding two new processes, identifying the possibility of production in the Production Department and identifying the possibility of assuring the material sources in the Purchasing Department. The change of the process was realized and the managers of interested Departments found it better than the ``old process{\crqq}.

The thesis is focused on work with the data and information for the Fire and Rescue Service of South Bohemia Region, and its goal is to determine whether the data and information faced by members and employees of Fire and Rescue Service in their work are treated in accordance with applicable legislation, and whether they are adequately secured and protected against misuse and loss. Based on the organizational structure of qualitative research are mapped in detail the security and protection of data on individual departments and workplaces. These information compile risk areas for different types of data and due to this is prepared the risk map for these areas. Due to the findings the specific measures are designed to mitigate the risks for certain fields of work with data and information. The first part explains the basic concepts and definitions of words data, information and knowledge. The next section discusses the historical context of the mapped datastorage and handling of data in paper and electronic form, including the development of information systemsand technologies. Further are described the possible threats by varius effects on these data. Another chapter focuseson describing the current state ofwork with data and description oftechnologies used to it at the Fire and Rescue Service. Afterwards is elaborated an organizational structure focused on work with data. In following part the risk map is prepared for each area and proposesseveral solutions and particular measures to reducethe greatest of the resultingrisks. The benefit of this work is the implementation of several specific solutions to eliminate and reduce the threat of risks when working with dataat Fire and Rescue Service of South Bohemia Region, and several otherproposal measures and stepsfor additional security and data protection.