Relevant bibliographies by topics / McDonald's

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'McDonald's'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "McDonald's"

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Jian, Oh Zi, A. A. Gde Satia Utama, Wan Nurin Afrina Binti Wan Musa, Wafiq Bin Hasly, Ramizah Fatimah Binti Al-Rifae, Nur Syawaltul Aisyah Binti Mohamad Hussa, and Nofel Andriawan. "Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia." International Journal of Applied Business and International Management 6, no. 2 (August 20, 2021): 33–46. http://dx.doi.org/10.32535/ijabim.v6i2.1167.

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The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
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Pandean, Angelita Vincentia, and Herlina Budiono. "Brand Image Dan Brand Experience Untuk Memprediksi Brand Loyalty Mcdonald’s Dengan Brand Trust Sebagai Variabel Mediasi." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (March 18, 2021): 156. http://dx.doi.org/10.24912/jmk.v3i1.11300.

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The purpose of this research is to examine whether 1) Brand experience and brand image can predict brand loyalty of Mc Donald’s in Jakarta. 2) brand experience can predict brand trust of Mc Donald’s in Jakarta. 3) brand trust can predict brand loyalty of Mc Donald’s in Jakarta. 4) brand trust mediates the prediction brand experience on brand loyalty of Mc Donald’s in Jakarta. The population in this study are all people who have consumed McDonald's fast food in Jakarta. The sample used was 150 respondents. . Non-probability sampling was the technique used for this study and the data collection method used was convenience sampling. The result of this study are 1) Brand experience can positively predict McDonald's product brand loyalty in Jakarta. 2) Brand Image cannot positively predict McDonald's product brand loyalty in Jakarta. 3) Brand Trust can positively predict McDonald's product brand loyalty in Jakarta. 4) Brand Trust can positively mediate brand experience on McDonald's product brand loyalty in Jakarta.Penelitian yang dilakukan bertujuan untuk mengetahui apakah 1) brand experience dan brand image dapat memprediksi brand loyalty Mc Donald’s di Jakarta. 2) brand experience dapat memprediksi brand trust McDonald’s di Jakarta. 3) brand trust dapat memprediksi brand loyalty Mcdonald’s di Jakarta. 4) brand trust dapat memediasi brand experience terhadap brand loyalty McDonald’s di Jakarta. Populasi pada penelitian ini adalah semua masyarakat yang pernah mengkonsumsi fastfood McDonald’s di Jakarta. Sample yang digunakan sebanyak 150 responden. Non-Probability Sampling adalah teknik yang digunakan dalam melakukan penelitian ini dengan metode pengambilan sampel berupa convenience sampling. Penelitian ini memperoleh hasil berupa 1) Brand experience dapat memprediksi secara positif terhadap brand loyalty produk McDonald’s di Jakarta. 2) Brand Image tidak dapat memprediksi secara positif terhadap brand loyalty produk McDonald’s di Jakarta. 3) Brand Trust dapat memprediksi secara positif terhadap brand loyalty produk McDonald’s di Jakarta. 4) Brand Trust dapat memediasi brand experience secara positif terhadap brand loyalty produk McDonald’s di Jakarta.
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McDonald, David. "Challenging Ronald: McDonald versus McDonald's." Journal of Paediatrics and Child Health 48, no. 2 (September 9, 2011): 103–5. http://dx.doi.org/10.1111/j.1440-1754.2011.02121.x.

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D, Dilip, Rupesh Sinha, Ooi Ler Wei, Daisy Mui Hung Kee, Oh Jia Leei, Pua Ke Shuang, Teoh Jia En, et al. "Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia." Journal of The Community Development in Asia 4, no. 1 (January 21, 2021): 16–33. http://dx.doi.org/10.32535/jcda.v4i1.995.

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McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.
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Kee, Daisy Mui Hung, Siew Ling Ho, Yee Syuen Ho, Tze Wey Lee, HaoYu Ma, and Yuan Yin. "Critical Success Factors in the Fast food Industry: A Case of McDonald's." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 2 (June 21, 2021): 124–43. http://dx.doi.org/10.32535/ijthap.v4i2.1061.

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The study is aimed to examine the critical success factors of McDonald's in the fast-food industry. As a leading global brand, McDonald’s has expanded operations into more than 100 countries such as Malaysia, China, and Japan. Its primary purpose is to be the customers' favorite eating place, focusing on customer experience. We employed the quantitative method. A total of 100 customers and 20 employees were surveyed. The result shows that innovation and technology strategies, job satisfaction, marketing strategies, and customer satisfaction are the critical factors that drive McDonald's success in the fast-food industry. The discussion and recommendations are presented.
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Massad, Susan J. "Super-Sizing America: Geography, Income, Fast Food, and Whole Food." Human Geography 2, no. 2 (July 2009): 52–69. http://dx.doi.org/10.1177/194277860900200207.

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The rate of obesity in the United States has increased to an alarming degree. The U.S. Centers for Disease Control and Prevention provides data on the state-by-state and nationwide obesity rates. Over the last 20 years, the rates have steadily risen. The nationwide obesity rate is approximately 23.6% (all categories combined - age, sex, ethnicity, and socioeconomic status). This study was undertaken to examine the relationships between obesity rates, per capita income, number of the popular fast-food (McDonald's) restaurants, and number of whole foods grocery stores per capita. Data from previous studies regarding the causes of obesity, socioeconomic trends and food selection, state-by state obesity rates, use of federal food assistance programs, and the number of McDonald's restaurants worldwide and nationwide and “Whole Foods” markets is reviewed. Correlation coefficients were computed to determine relationships between 1) state-by-state obesity rates and per capita income, 2) state-by-state obesity rates and McDonald's per capita, 3) state-by-state per capita income and McDonald's per capita, and 4) state-by-state per capita income Whole Foods grocery stores per capita. There was a statistically significant relationship between the obesity rates and number of McDonalds per capita; the 2 were positively correlated (r=0.27; p < 0.05), meaning that there were more McDonald's in the states with higher obesity rates. There was a statistically significant (negative correlation between per capita income and obesity rates(r = -0.49, p < 0.05). There was no significant correlation between McDonald's restaurants per capita and per capita income (r= -01213, p=0.40). There was a significant, positive correlation between the number of “Whole Foods” grocery stores (r = 0.576, p< 0.01) and per capita income. Results of this study indicate that income, and access to fast food restaurants and whole foods markets have some influence over obesity rates.
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Hanifah, Nida, Gita Siswhara, and Ilham Fajri. "Analysis of The Influence Of Menu Innovation on Consumer Satisfaction At Mcdonald's (Survey of Consumers Visiting Mcdonald's City of Bandung)." Journal Gastronomy Tourism 6, no. 2 (December 15, 2019): 111–30. http://dx.doi.org/10.17509/gastur.v6i2.22797.

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This study aims to determine the effect of menu innovation on consumer satisfaction in McDonald’s City of Bandung. The method used in this research is a quantitative method by using a descriptive and verification approach. The sampling used refers to the results of the implementation of non-probability sampling techniques, namely by approaching consumers as many as 400 respondents who have visited McDonald's in Bandung and tried the innovation menu during the research period. The analysis technique used is a simple linear regression analysis, because in this study using two variables namely the menu innovation variable as the X variable and customer satisfaction as the Y variable. The results of the analysis that the authors get about the Innovation Menu on Consumer Satisfaction at McDonald's has a positive influence either partially or simultaneously with a magnitude of 77.1% on customer satisfaction. Seeing these results, then McDonald's has to do deepening, development, evaluation, and increasing customer satisfaction in making menu innovations so as to increase the value of customer satisfaction.
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Boym, Constantin. "My McDonald's." Gastronomica 1, no. 1 (2001): 6–8. http://dx.doi.org/10.1525/gfc.2001.1.1.6.

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McDonald, P. "McDonald's quotations." JRSM 95, no. 3 (March 1, 2002): 166. http://dx.doi.org/10.1258/jrsm.95.3.166-a.

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Panday, Rorim, and Muhammad Fadhli Nursal. "The The Effect of Service Quality and Customer Satisfaction on Customer Loyalty." Jurnal Manajemen Strategi dan Aplikasi Bisnis 4, no. 1 (June 29, 2021): 171–80. http://dx.doi.org/10.36407/jmsab.v4i1.300.

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This study aims to know how service quality and customer satisfaction affect McDonald's customer loyalty. The object of this research is McDonald's fast food Restaurant. This type of research is quantitative and analysis techniques using multiple linear regression. The sample of this study was 210 respondents who were selected by the convenience sampling method. The results of this study are that Service Quality and Customer Satisfaction partially and simultaneously have a positive and significant effect on Customer Loyalty. Therefore, McDonald supposes that customers consider fast service, so they should minimize customer queues, to provide better price quotes to customers, and Mc Donald should continue to improve the quality of its services.
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Dissertations / Theses on the topic "McDonald's"

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Cortina, Villar Gustavo, Díaz Víctor Manuel Villar, and Flores César Hugo Muñoz. "Plan estratégico para McDonald's." Master's thesis, Universidad del Pacífico, 2016. http://hdl.handle.net/11354/1453.

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El presente trabajo de investigación tiene por finalidad formular un plan estratégico que permita lograr los objetivos del negocio y direccionar las acciones que habiliten las capacidades necesarias para que McDonald’s siga creciendo, liderando el mercado de comida rápida y, a su vez, sea una empresa sostenible -económica, social y ambientalmente-, en los siguientes años. Para lograr las estrategias se han definido un conjunto de planes funcionales, con iniciativas específicas, destinadas a la transformación de las estrategias en acciones concretas. Los planes abarcan el marketing y ventas, las operaciones, los recursos humanos, la responsabilidad social empresarial y los aspectos financieros.
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Sheringham, Colin James. "A gastronomic meditation on McDonald's /." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/31861.

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Thesis (Ph.D.)--University of Western Sydney, 2008.
A thesis submitted to the University of Western Sydney, College of Arts, Centre for Cultural Research, in fulfilment of the requirements for the degree of Doctor of Philosophy. Includes bibliography.
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Popelář, Jan. "Řízení lidských zdrojů u McDonald's." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221824.

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Master’s thesis solves the question of human resource management in the McDonald’s restaurant. My thesis has two main parts. The first is desk study with fundamental terms. Practical part forks on first analysis part, where you can find information about the company, and second concept part, which considers about next motivation possibilities and implementation of new motivation method. In the end of the thesis you can find income estimation and complete evaluation.
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Janová, Lucie. "Nákup franchisy: založení provozovny McDonald's." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224963.

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Deal of this master´s thesis is processing of a business plan for a new McDonald’s franchising branch. The first part of the thesis focuses on theory of this issues. In the analytical part is solved a question if estabilishing of a new branch does make a sense using several analysis. And in the final praktical part are dissected ditails of a new McDonald’s branch founding.
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Cubas, Lara Carola, Higashi Magda Peredo, and Gosicha José Salvatteci. "Plan estratégico McDonald's 2008-2010." Master's thesis, Universidad del Pacífico, 2016. http://hdl.handle.net/11354/1479.

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El presente trabajo tiene como objetivo desarrollar el plan estratégico para la corporación McDonald’s, líder mundial en comida rápida y una de las diez marcas globales más importantes, que cuenta con presencia en 118 países y cerca de 31.000 restaurantes alrededor del mundo. Hacia el año 2007, existían ciertas tendencias cada más relevantes a una escala global. Por un lado, los altos índices de obesidad ocasionaron que algunos organismos, países y personas, pusieran mayor atención en su alimentación, por lo que apareció una mayor conciencia de la importancia de una alimentación saludable. Por otro lado, muchas personas empezaron a premiar con su consumo a las empresas que no generaban en su operación impactos negativos en el medio ambiente o las comunidades, hecho que se hizo más visible a raíz del mayor poder que obtuvieron las organizaciones no gubernamentales ambientalistas y de protección animal. Es en este contexto, se ha elaborado el plan estratégico para el periodo 2008-2010. En él se analiza, con la ayuda de conceptos y herramientas de administración, cuál debe ser el camino a seguir de McDonald’s, teniendo en cuenta sus ventas competitivas para enfrentarse a un entorno más complejo, pero sin perder de vista que el valor de la marca McDonald’s es muy fuerte, debido al modelo que posee y que ha desarrollado por más de cincuenta años. Nuestra propuesta es fortalecer la incorporación del triple resultado: rentabilidad, administración ambiental y responsabilidad social en los planes funcionales. Para ello, proponemos el lanzamiento de la plataforma saludable McGreen, la cual estará acorde con las nuevas tendencias; también buscaremos asegurar la sustentabilidad de la cadena de suministros optimizando la calidad para asegurar el control de sus procesos y del impacto ambiental; y, en paralelo, propondremos la incorporación de tecnología limpia en los restaurantes para reducir el impacto ambiental y, al mismo tiempo, los costos. En este proceso del plan, la información brindada a los clientes sobre el origen y contenido nutricional de los productos de McDonald’s será una prioridad para derribar algunos mitos que existen sobre la comida rápida y demostrar que McDonald’s posee alternativas que están alineadas con el consumo saludable. Finalmente, el servicio al cliente será clave, y para lograrlo buscaremos la excelencia del servicio a través de la capacitación y motivación del personal, para que nuestros clientes reciban la mejor experiencia de compra.
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Castillo, Altez Elizabeth, Kolich Mariella Soto, and Aguirre Marco Rodríguez. "Plan estratégico de McDonald's 2008-2010." Master's thesis, Universidad del Pacífico, 2016. http://hdl.handle.net/11354/1597.

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En el presente trabajo se han utilizado las herramientas de evaluación del entorno interno y externo, y se han identificado los objetivos, las estrategias y los planes funcionales correspondientes. Muy importante de destacar es el análisis VRIO que se ha realizado, cuyo resultado concluye que McDonald’s tiene como ventajas competitivas sostenibles el reconocimiento de la marca, franquiciadores con experiencia local, empleados bien entrenados y una cadena de suministros sostenible. En ese sentido, se puede afirmar que la ventaja competitiva de McDonald’s es de tipo diferenciación amplia (para el nicho de mercado de fast food- hamburguesas). Se han identificado como objetivos más importantes de crecimiento: incrementar el número de restaurantes operados por la empresa propia y en franquicias/afiliados en EE.UU., Europa y APMEA/China y reducir el número de restaurantes en otros países, para consolidar su participación en el mercado; y sostener el crecimiento de las ventas a nivel mundial, según promedio de ventas de tres años, en 9,89% anual. El objetivo más importante de sostenibilidad es que, ya que el 90% de los proveedores cumple con estándares de sostenibilidad, incrementar en 10% por año el uso de empaques de papel reciclado. Se propone como estrategia global que McDonald’s debe mantener su posición competitiva en Estados Unidos y Europa; en China, su estrategia debe ser la de penetración de mercado y desarrollo de nuevos mercados, como el de horario 24 horas, McCafé y opciones saludables. Como estrategia corporativa, se debe continuar implementando una estrategia genérica de liderazgo en costos de tipo 2, es decir, liderazgo en costos con mejor valor, penetrando en mercados de potencial crecimiento, y manteniendo la ventaja competitiva, especialmente en el desarrollo de franquiciadores y de una cadena de suministro sostenible.
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Alfaro, Castro Lizardo Iván, Rodríguez Gerardo Julio Chávez, and Canales Gerardo Erasmo Saúl Rodríguez. "Plan estratégico para McDonald's 2008-2010." Master's thesis, Universidad del Pacífico, 2016. http://hdl.handle.net/11354/1486.

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El presente trabajo consiste en la formulación de un plan estratégico para McDonald’s, líder mundial en el sector fast food, a desarrollarse en los años 2008-2010. El plan está orientado a consolidar el liderazgo de dicha empresa a nivel global, desarrollando un conjunto de acciones debidamente articuladas en torno a las directrices marcadas por la estrategia corporativa definida. Si bien McDonald’s es líder indiscutible del sector fast food, también es verdad que están surgiendo cambios importantes en el entorno que exigen por parte de la corporación acciones que permitan gestionar con éxito esos cambios. Es por ello que en este plan estratégico resaltan propuestas innovadoras en términos de estrategias y acciones de marketing orientadas a potenciar la calidad del servicio y adecuar los productos a los cambios que se están generando en los hábitos de consumo de los clientes. En la misma línea de optimizar la calidad del servicio, se plantean mejoras en el proceso de atención al cliente empleando tecnología disponible, que genera ahorro de tiempo, teniendo en cuenta que es un factor valioso en el estilo de vida de los clientes. Se ha tenido especial atención en el rol de la responsabilidad social como eje direccionador de los planes funcionales; este es un aporte muy importante a la estrategia de McDonald’s, teniendo en cuenta el impacto que genera el negocio en el entorno medioambiental, y la alta sensibilidad que sobre este tema se viene generando en la sociedad. Es por ello que también se valora el fortalecimiento de auditorías preventivas en la cadena de suministros, que permitan prever incidencias que pongan en riesgo la política de responsabilidad social de McDonald’s. Asimismo, planteamos un plan de expansión del negocio priorizando la región Asia, a fin de aprovechar las altas tasas de crecimiento de su economía y considerando también que la industria está en proceso de desarrollo, a diferencia del mercado americano donde está más madura.
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Franco, Yepez José, Concha Ricardo Hervias, and Martínez Juan Carlos Stoll. "Plan estratégico 2008-2010 McDonald's Corporation." Master's thesis, Universidad del Pacífico, 2016. http://hdl.handle.net/11354/1577.

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La presente investigación parte de realizar el análisis externo, utilizando para ello la Metodología PESTEL que analiza el entorno externo mediante los factores políticos, económicos, socio-culturales, tecnológicos, ecológicos, legales. Mediante la Matriz de Evaluación de Factores Externos (EFE) se obtuvo una puntuación de 2,77 que muestra que la empresa tiene condiciones ventajosas para aprovechar las oportunidades y enfrentar las amenazas; resumidas en su presencia global, su liderazgo en costos, precios competitivos, tener un manejo responsable de insumos a través de su cadena de suministros y a su facilidad para ampliar su portafolio de productos. Es relevante mencionar como aspectos clave una situación económica con muestras de desaceleración en Norteamérica y Europa, pero con indicadores positivos en Asia. Desde el punto de vista del consumidor, se incrementan las preferencias hacia opciones de comida más saludables. En la perspectiva ecológica, destaca la búsqueda de la sostenibilidad, promovida por gobiernos y organizaciones activistas. Posteriormente, se realizó la evaluación del grado de atractividad de la industria de comida rápida utilizando como herramienta el modelo de las cinco fuerzas de Porter. Se obtuvo un resultado de 3,67 del cual se concluyó que es atractiva.
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Lišková, Tereza. "Diplomový seminář." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142211.

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This thesis covers the topic of McDonalds marketing strategy on the Czech market. At the beginning of the thesis, McDonalds as a company is explored. The second part focuses on the market environment, which I have divided into the micro-environment and macro-environment. A SWOT analysis was carried out as part od the work. The third part describes the marketing strategy as well as the marketing mix. In conclusion, I analyze the marketing strategy and provide possible areas of improvement.
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Córdova, Jiménez Carlos Eusebio, Pulgar Laura María del Carmen Huamán, and Cabrera Ricardo Jesús Gustavo Isaac Ramos. "Plan estratégico para McDonald's Corporation 2008-2010." Master's thesis, Universidad del Pacífico, 2016. http://hdl.handle.net/11354/1570.

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El trabajo de investigación tiene como objetivo proponer un plan estratégico para la corporación McDonald’s para el período 2008-2010. El problema principal es que el planeamiento estratégico de McDonald’s no se alinea con los cambios en el entorno referidos al estilo de vida, cuidado de la salud, sobrepeso, obesidad, activismo social y medioambiental. En este contexto, la cadena de suministro debe adecuarse a nuevas demandas ambientales considerando también la sostenibilidad y la responsabilidad social corporativa. Hemos identificado que la cadena de suministros y su relación con la responsabilidad social corporativa se encuentran en proceso de adaptación y se observa más un comportamiento reactivo a nivel estratégico. Nuestra propuesta de solución al problema principal de McDonald’s es que la corporación se oriente a lograr una mayor eficiencia en la cadena de suministros mediante la incorporación progresiva de insumos saludables a los productos actuales y el enriquecimiento de su oferta con alimentos y bebidas saludables, más acordes a las tendencias mundiales de consumo.
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Books on the topic "McDonald's"

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McDonald's. Minneapolis, Minnesota: Bellwether Media, Inc., 2015.

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Tranter, John, ed. Wordsworth @ McDonald's. 2nd ed. Sydney, Australia: Jacket Magazine (John Tranter), 2005.

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Tranter, John, ed. Wordsworth @ McDonald's. 2nd ed. Sydney, Australia: Jacket Magazine (John Tranter), 2005.

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Losonsky, Joyce. McDonald's glassware. Atglen, PA: Schiffer Pub. Ltd., 1999.

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Generazione McDonald's. Cava de' Tirreni: Marlin, 2008.

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Mcdonald's. McDonald's fact file. London: McDonald's(Firm), 1995.

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(Firm), McDonald's. McDonald's fact file. London: McDonald's Education Service, 1998.

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(Firm), McDonald's. McDonald's fact file. London: Corporate Affairs Dept, McDonald's, 2001.

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Boas, Maxwell. Maidanglao mian mian guan: Yi di lian gong zi zhi sheng de han bao qi yeh. Taibei Shi: Ding yüan wen hua shi yeh yu xian gong si, 1986.

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Love, John F. McDonald's: Behind the arches. London: Bantam, 1987.

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Book chapters on the topic "McDonald's"

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Wörle, Christiane. "Entwicklung einer Arbeitgebermarke und Repositionierung des Arbeitgeber-Images von McDonald's." In Change Communications Jahrbuch 2011, 185–93. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20377-0_15.

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Knezevic, Bane, and Jennifer Gehrmann. "McDonald’s Deutschland." In Deutsche Standards, 204–7. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-82497-4_48.

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Schneider, Willy. "Quo vadis, McDonald’s?" In McMarketing, 223–28. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07096-0_6.

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Schneider, Willy. "McDonald’s im Überblick." In McMarketing, 229–40. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07096-0_7.

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Mohapatra, Sanjay, and Ranjan Prasad Singh. "IT Strategy for McDonald’s." In Information Strategy Design and Practices, 299–318. Boston, MA: Springer US, 2011. http://dx.doi.org/10.1007/978-1-4614-2428-4_8.

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Tucher, Friedrich W. "Diskussion der McDonald’s-Diffusion." In Die Expansion von McDonald’s Deutschland Inc., 127–38. Wiesbaden: Deutscher Universitätsverlag, 1994. http://dx.doi.org/10.1007/978-3-663-08387-0_7.

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Kincheloe, Joe L. "Mcdonald’s, Power, and Children." In Key Works in Critical Pedagogy, 155–70. Rotterdam: SensePublishers, 2011. http://dx.doi.org/10.1007/978-94-6091-397-6_13.

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Wicht, Diana. "Nachhaltigkeitsmanagement bei McDonald’s Deutschland." In CSR und Lebensmittelwirtschaft, 315–27. Berlin, Heidelberg: Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-47016-9_21.

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"McDonald's Today." In None of US is as Good as All of US, 129–45. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119205494.ch7.

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"Welcome to McDonald's." In None of US is as Good as All of US, 1–12. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119205494.ch1.

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Conference papers on the topic "McDonald's"

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Koh, Hock Lye, Su Yean Teh, Chin Keat Wong, Hooi Kie Lim, and Melissa W. Migin. "Improving queuing service at McDonald's." In PROCEEDINGS OF THE 21ST NATIONAL SYMPOSIUM ON MATHEMATICAL SCIENCES (SKSM21): Germination of Mathematical Sciences Education and Research towards Global Sustainability. AIP Publishing LLC, 2014. http://dx.doi.org/10.1063/1.4887740.

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An, Jing. "Analysis on Marketing Segmentation of McDonald's." In ICEBI 2020: 2020 The 4th International Conference on E-Business and Internet. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3436209.3436886.

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Xiao-qing, Bi, Zhou Nan, and Zhou Qing-xiang. "Research on the strategic adjustments of McDonald's." In 2010 2nd IEEE International Conference on Information Management and Engineering. IEEE, 2010. http://dx.doi.org/10.1109/icime.2010.5477734.

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Putri Andari, Anna, Stefanus Budy Widjaja Subali, and Juliani Dyah Trisnawati. "The analysis of logistics at McDonald's Restaurant Denpasar Bali." In 15th International Symposium on Management (INSYMA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/insyma-18.2018.50.

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Kliestikova, Jana, Anna Krizanova, and Maria Kovacova. "OLD MCDONALD'S HAD A BRAND…: HOW TRADITIONAL BRANDS LOSE THEIR BREATH." In IISES Annual Conference, Sevilla, Spain. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.035.024.

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Qian, Yuhao, and Junshi Chen. "Analysis of Intangible Resources of McDonald's and Its Influence by Balanced Scorecard Method." In Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iccesd-19.2019.50.

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Putra, Adzanil Rachmadhi, Fatwa Ramdani, and Retno Indah Rokhmawati. "Development of WEB-GIS based customer complaint management information system (Case study: McDonald's outlet of Watu Gong branch, Malang)." In 2017 International Symposium on Geoinformatics (ISyG). IEEE, 2017. http://dx.doi.org/10.1109/isyg.2017.8280673.

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Nascimento, Aline Fernanda, Giani Renata Cantarani, Eduarda Rodrigues de Toledo, Ailton Augustinho Marchi, and Rebeca Otani Pereira Resende. "Cerclagem pré-concepcional: relato de caso." In 45º Congresso da SGORJ XXIV Trocando Ideias. Zeppelini Editorial e Comunicação, 2021. http://dx.doi.org/10.5327/jbg-0368-1416-20211311132.

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Introdução: A incompetência istmocervical (IIC) denota falha no sistema oclusivo do orifício interno cervical, podendo culminar em esvaecimento e cérvico-dilatação precoce, sendo causa de abortamento tardio ou parto pré-termo. O diagnóstico pode ser realizado durante o período gestacional ou não, avaliando-se antecedentes obstétricos como abortamento de repetição, prematuridade e neomortalidade. A importância do diagnóstico da IIC está no estabelecimento do tratamento precoce, que consiste na cerclagem istmocervical a tempo de evitar perdas gestacionais. O caso relatado é de uma paciente com histórico de abortamentos tardios de repetição que foi submetida a tentativa de cerclagem pela técnica de McDonald sem sucesso, de modo que foi proposta a cerclagem pré-concepcional pela ténica de Shirodkar. Relato de caso: Paciente de 28 anos, com histórico de abortamento tardio de repetição. Primeira e segunda gestações resultaram em abortamento com 18 e 22 semanas, respectivamente. Na 2º gestação, realizou-se ultrassonografia que evidenciou sinais de dilatação do orifício interno e protusão de bolsa. Na 3º gestação, a paciente foi submetida à cerclagem de McDonalds, evoluindo após o procedimento com colo pérvio e expulsão fetal com 20 semanas. Na 4º gestação, foi submetida a pessário, evoluindo em seguida com achado ecográfico de IIC. Fez-se nova tentativa de cerclagem ao se retirar o pessário, sem sucesso, com expulsão fetal. Optou-se pela realização de cerclagem pela técnica de Shirodkar, pré-concepcional. Foram realizadas secção em cunha ao nível da transição do colo com a cúpula vaginal posterior, secção em cunha ao nível da transição do colo com a cúpula vaginal anterior. Transfixou-se fita cardíaca com mixter 90 às 3h póstero-anterior e às 9h anteroposterior e no posterior em cérvice. Após nove meses, a paciente apresentou gestação de sucesso, com parto a termo. Conclusão: A IIC possui prevalência de 1% e risco para desfecho gestacional desfavorável. Existem duas técnicas de cerclagem uterina conhecidas, McDonald e Shirodka. Ambas dão-se por via vaginal e são consideradas mais vantajosas por serem menos invasivas e terem tempo cirúrgico e hospitalização curtos. Uma técnica consiste em passar a fita através de toda a circunferência do colo do útero, conforme descrito por Shirodka. Na outra, a fita é colocada em de um série de pequenos passos ao redor do colo do útero, como “bolsa de tabaco”, conforme descrito por McDonald. Embora haja pouco significado estatístico entre as técnicas, acredita-se que as poucas, mas profundas passagens da fita no colo uterino resultam em melhor aderência, menor chance de deslocamento, maior resistência à dilatação e menor risco de lacerações do colo do útero. Na técnica de Shirodkar, a vantagem é preservar o resíduo cervical satisfatório. Başbuğ at al. aplicaram essa técnica em todos os pacientes, e em comparação com o procedimento de McDonald ela apresentou maior resíduo cervical e melhor suporte do tecido cervical. Portanto, ambas as técnicas possuem indicações, a depender da história obstétrica da paciente.
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Wu, Shuran, and Jingjing Ma. "Analysis of McDonald’s Marketing Strategy in China." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.502.

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Lin, Genevieve Shaun, and Kayvan Karimi. "Spatial Patterns in Mass Consumption: The Fast Food Chain Network and its Street Patterns, Clusters and Impact on Street Safety." In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5844.

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Can the fast-food chain network, to some extent, support the socio-spatial structure and safety of the street? Is there an urban spatial pattern within the ‘Chain Network’ and mass consumption? This papers dwells on spatial patterns on mass consumption in the global capitalistic cities of London and Tokyo, through the lens of the fast food chain network. Their symbols (for instance, the Golden Arches of McDonalds) are instantly recognizable both by locals and tourists. McDonalds started off as a hot dog stand in California in the 1940s and rapidly expanded across America in lieu of the mass usage of the automobile and construction of freeways. A foreigner can order easily from a McDonalds menu in Tokyo, without speaking Japanese, because the menu is created in a “global language”. Fast food chain stores, such as McDonalds and Starbucks, seem to be sprouting in every street corner, even as much as 3 of the same shop on the same street. You don’t have to find them, because they will find you. Rather than casting them aside as complex economic or political factors, the first part of the research focuses on its spatial clustering, and to see if there is an intrinsic spatial relationship with high-choice, or highly integrated streets. How far deep does the network go from the highest choice streets? The second part of the research will see if the clusters of fast-food chain, with their “night economy” would lead to safer and more pleasant street and communities. Fast food chains do indeed play a vital spatial role in our physical communities in the 21st century.
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Reports on the topic "McDonald's"

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Ashenfelter, Orley, and Štěpán Jurajda. Wages, Minimum Wages, and Price Pass-Through: The Case of McDonald’s Restaurants. Cambridge, MA: National Bureau of Economic Research, February 2021. http://dx.doi.org/10.3386/w28506.

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Korshgen, Joyce. Worker perceptions of the fast-food giant : interviews with and class comparisons of teenagers working at McDonalds. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.5600.

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Quinn, Jeffrey R. Leader's Perceptions of TRICARE: A Study of McDonald Army Community Hospital's Marketing Effectiveness. Fort Belvoir, VA: Defense Technical Information Center, May 1997. http://dx.doi.org/10.21236/ada372231.

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Henderson, J. B., and R. J. Thériault. U-Pb zircon evidence for circa 3.1 Ga crust south of the McDonald Fault, northwestern Canadian Shield, Northwest Territories. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1994. http://dx.doi.org/10.4095/195169.

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Echols, William T. A Prospective Computer Simulation Study to Test the Impact of Consolidating Primary Care Out-Patient Services at McDonald Army Community Hospital. Fort Belvoir, VA: Defense Technical Information Center, June 2001. http://dx.doi.org/10.21236/ada421033.

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Henderson, J. B., and W. D. Loveridge. Inherited archean zircon in the proterozoic Thelon Tectonic Zone: U-Pb geochronology of the Campbell granite, south of McDonald fault, District of Mackenzie, Northwest Territories. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1990. http://dx.doi.org/10.4095/129071.

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Ritts, B. D. The sedimentology and provenance of the Et-Then Group as a record of deformation on the McDonald fault zone, East Arm, Great Slave Lake, Northwest Territories. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1994. http://dx.doi.org/10.4095/193812.

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Thériault, R. J., J. B. Henderson, and S. M. Roscoe. Nd isotopic evidence for early to mid-Archean crust from high grade gneisses in the Queen Maud Block and south of the McDonald Fault, western Churchill Province, Northwest Territories. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1994. http://dx.doi.org/10.4095/195168.

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Cooper, Christopher, Jacob McDonald, and Eric Starkey. Wadeable stream habitat monitoring at Congaree National Park: 2018 baseline report. National Park Service, June 2021. http://dx.doi.org/10.36967/nrr-2286621.

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The Southeast Coast Network (SECN) Wadeable Stream Habitat Monitoring Protocol collects data to give park resource managers insight into the status of and trends in stream and near-channel habitat conditions (McDonald et al. 2018a). Wadeable stream monitoring is currently implemented at the five SECN inland parks with wadeable streams. These parks include Horseshoe Bend National Military Park (HOBE), Kennesaw Mountain National Battlefield Park (KEMO), Ocmulgee Mounds National Historical Park (OCMU), Chattahoochee River National Recreation Area (CHAT), and Congaree National Park (CONG). Streams at Congaree National Park chosen for monitoring were specifically targeted for management interest (e.g., upstream development and land use change, visitor use of streams as canoe trails, and potential social walking trail erosion) or to provide a context for similar-sized stream(s) within the park or network (McDonald and Starkey 2018a). The objectives of the SECN wadeable stream habitat monitoring protocol are to: Determine status of upstream watershed characteristics (basin morphology) and trends in land cover that may affect stream habitat, Determine the status of and trends in benthic and near-channel habitat in selected wadeable stream reaches (e.g., bed sediment, geomorphic channel units, and large woody debris), Determine the status of and trends in cross-sectional morphology, longitudinal gradient, and sinuosity of selected wadeable stream reaches. Between June 11 and 14, 2018, data were collected at Congaree National Park to characterize the in-stream and near-channel habitat within stream reaches on Cedar Creek (CONG001, CONG002, and CONG003) and McKenzie Creek (CONG004). These data, along with the analysis of remotely sensed geographic information system (GIS) data, are presented in this report to describe and compare the watershed-, reach-, and transect-scale characteristics of these four stream reaches to each other and to selected similar-sized stream reaches at Ocmulgee Mounds National Historical Park, Kennesaw Mountain National Battlefield Park, and Chattahoochee National Recreation Area. Surveyed stream reaches at Congaree NP were compared to those previously surveyed in other parks in order to provide regional context and aid in interpretation of results. edar Creek’s watershed (CONG001, CONG002, and CONG003) drains nearly 200 square kilometers (77.22 square miles [mi2]) of the Congaree River Valley Terrace complex and upper Coastal Plain to the north of the park (Shelley 2007a, 2007b). Cedar Creek’s watershed has low slope and is covered mainly by forests and grasslands. Cedar Creek is designated an “Outstanding Resource Water” by the state of South Carolina (S.C. Code Regs. 61–68 [2014] and S.C. Code Regs. 61–69 [2012]) from the boundary of the park downstream to Wise Lake. Cedar Creek ‘upstream’ (CONG001) is located just downstream (south) of the park’s Bannister Bridge canoe landing, which is located off Old Bluff Road and south of the confluence with Meyers Creek. Cedar Creek ‘middle’ and Cedar Creek ‘downstream’ (CONG002 and CONG003, respectively) are located downstream of Cedar Creek ‘upstream’ where Cedar Creek flows into the relatively flat backswamp of the Congaree River flood plain. Based on the geomorphic and land cover characteristics of the watershed, monitored reaches on Cedar Creek are likely to flood often and drain slowly. Flooding is more likely at Cedar Creek ‘middle’ and Cedar Creek ‘downstream’ than at Cedar Creek ‘upstream.’ This is due to the higher (relative to CONG001) connectivity between the channels of the lower reaches and their out-of-channel areas. Based on bed sediment characteristics, the heterogeneity of geomorphic channel units (GCUs) within each reach, and the abundance of large woody debris (LWD), in-stream habitat within each of the surveyed reaches on Cedar Creek (CONG001–003) was classified as ‘fair to good.’ Although, there is extensive evidence of animal activity...
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Water quality and hydrogeochemical processes in McDonalds Branch basin, New Jersey Pinelands, 1984-88. US Geological Survey, 1993. http://dx.doi.org/10.3133/wri914081.

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