Relevant bibliographies by topics / Meaning of the brand name

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Meaning of the brand name'

Author: Grafiati
Published: 10 September 2021
Last updated: 15 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Meaning of the brand name.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Meaning of the brand name"

1

Liu, Jiafeng. "Interpretation and Construction of “Meaning-Senses” within Cross-cultural Context—Extension of Brand Name Translation Theory." English Language and Literature Studies 7, no. 4 (November 2, 2017): 79. http://dx.doi.org/10.5539/ells.v7n4p79.

Full text
Abstract:
Integral study of brand name translation needs promoting theoretical category system at relevant macro-meso-micro contextual levels. Taken E-C brand name translation as example, this paper establishes an explanatory frame of generation and construction of “meaning-senses” of translated brand name through discussing the macro-meso-micro contexts and their major factors in the process of brand name translation. This research shows that “named meaning”, determined by meso brand contextual factors, should be jointly delivered by micro linguistic contextual factors complying with demands of macro cultural contexts. This research will provide a feasible research dimension for systematic integration of theoretical categorization of pragmatic translation.
APA, Harvard, Vancouver, ISO, and other styles
2

Klink, Richard R., and Gerard A. Athaide. "Examining the brand name – mark relationship in emerging markets." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 262–67. http://dx.doi.org/10.1108/jpbm-03-2014-0512.

Full text
Abstract:
Purpose – The purpose of this research is to investigate whether the brand name–mark sound symbolism relationship extends beyond US marketplaces to emerging markets. Sound symbolism research indicates that consistent brand name meaning can be conveyed across international marketplaces. Yet, prior work has not investigated whether visual branding elements provide consistent meaning across such contexts. Design/methodology/approach – To contrast effects across international contexts, we replicate both studies of Klink (2003) with bilingual subjects in Mumbai, India. Study 1 examined whether the sound symbolic relationship between brand name and brand mark holds in this emerging market. Study 2 investigated whether both the brand name and brand mark together can enhance brand meaning in this context. Findings – Study 1 finds support for the relationship between higher-frequency brand names and brand marks that are angular and smaller in size, with limited support regarding color. Study 2 finds a significant effect for brand marks and a marginally significant effect for brand names on conveying intended meaning. Originality/value – The authors confirm the relationship between the brand mark and brand name; however, color meaning may be less universal than prior theory and research indicates. In addition, the effect of the brand name on conveying sound symbolism meaning may be less important than visual branding elements in emerging markets. Hence, future research may wish to include additional branding elements in experimental stimuli when testing sound symbolism theory.
APA, Harvard, Vancouver, ISO, and other styles
3

Smith, Karen. "By any other name." Languages in Contrast 6, no. 1 (June 23, 2006): 47–70. http://dx.doi.org/10.1075/lic.6.1.03smi.

Full text
Abstract:
The brand name is one of the most important devices for marketing a product. Western companies spend vast sums of money devising brand names that convey the positive characteristics of products marketed on the strength of their image. Many of the brand names patented are complex linguistic units, using aspects of phonology, orthography, morphology, syntax and semantics to make names memorable. These names use language to impact on readers and therefore have transferable meanings. This article analyses the linguistic devices in a corpus of English language adverts and investigates which translation strategies are employed when the adverts are transferred into Russian. It argues that the transfer process is more complex than previous literature has suggested and that although the original meaning is often not maintained after transfer, brand names in the target adverts carry new connotations which are appealing due to the target audience’s expectations.
APA, Harvard, Vancouver, ISO, and other styles
4

Keller, Kevin Lane, Susan E. Heckler, and Michael J. Houston. "The Effects of Brand Name Suggestiveness on Advertising Recall." Journal of Marketing 62, no. 1 (January 1998): 48–57. http://dx.doi.org/10.1177/002224299806200105.

Full text
Abstract:
The authors report the results of a laboratory experiment examining the effects of the meaningfulness of brand names on recall of advertising. The findings indicate that a brand name explicitly conveying a product benefit (e.g., PicturePerfect televisions) leads to higher recall of an advertised benefit claim consistent in meaning with the brand name compared with a nonsuggestive brand name (e.g., Emporium televisions). Conversely, a suggestive brand name leads to lower recall of a subsequently advertised benefit claim unrelated in product meaning (e.g., superior sound) compared with a nonsuggestive brand name. The authors discuss implications of these findings for marketers with respect to advertising strategies and the optimal use of meaningful brand names in building and managing brand equity.
APA, Harvard, Vancouver, ISO, and other styles
5

Zhang, Shi, and Bernd H. Schmitt. "Creating Local Brands in Multilingual International Markets." Journal of Marketing Research 38, no. 3 (August 2001): 313–25. http://dx.doi.org/10.1509/jmkr.38.3.313.18869.

Full text
Abstract:
Despite the importance of decisions regarding international brand names, research on brand naming has focused primarily on English name creation. The authors conceptualize the local brand-name creation process in a multilingual international market. The authors present a framework that incorporates (1) a linguistic analysis of three translation methods—phonetic (i.e., by sound), semantic (i.e., by meaning), and phonosemantic (i.e., by sound plus meaning)—and (2) a cognitive analysis focusing on the impact of primes and expectations on consumer name evaluations. Using dual English-and-Chinese brand names, the authors show that the effectiveness of the translation depends on the emphasis of the original English name (versus the Chinese name) and the method of translation used previously for brand names within the same category.
APA, Harvard, Vancouver, ISO, and other styles
6

Howard, Daniel J., Roger A. Kerin, and Charles Gengler. "The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 250–64. http://dx.doi.org/10.1509/jppm.19.2.250.17131.

Full text
Abstract:
The prevalent legal view with regard to trademark infringement is that consumers who exercise a low (high) degree of care when evaluating goods will be less (more) likely to notice differences among brands and thus conclude they are of (dis)similar origin. The authors argue on the basis of the involvement literature and demonstrate through two field experiments that the effect of degree of care on likelihood of brand source confusion varies by the type of similarity (similar sound versus similar meaning) among brand names. The authors discuss implications for trademark infringement litigation and company brand name evaluation in light of these findings.
APA, Harvard, Vancouver, ISO, and other styles
7

Hong, F. C. (Frank), Anthony Pecotich, and Clifford J. Shultz. "Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia." Journal of International Marketing 10, no. 2 (June 2002): 29–45. http://dx.doi.org/10.1509/jimk.10.2.29.19534.

Full text
Abstract:
The primary purpose of this study is to examine the relationship between foreign brand name translation and product-related cues—such as physical quality, perceived origin, and brand name—on consumers’ perceived quality, price, and purchase intentions. In translations from alphabetic to character-based languages such as Mandarin, two generic methods of brand name translation are available: (1) direct translation for the meaning of the brand name and (2) phonetic translation for the pronunciation of the brand name. The results from a series of structurally related experiments designed to investigate the effects of brand name translation in a cross-cultural context indicate that for an unknown brand, a phonetic translation may be mandatory, whereas for an existing strong brand name, it may be best to retain the original name.
APA, Harvard, Vancouver, ISO, and other styles
8

Wu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (December 21, 2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.

Full text
Abstract:
Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consumers preferred vehicle models with semantic brand names (7.64% more sales than alphanumeric) but exhibited the least preference for phonosemantic names (4.92% lower sales than alphanumeric). Domestic Chinese firms benefited from semantic brand names, whereas foreign firms gained from using foreign-sounding brand names. Entry-level products performed better with semantic brand names, and high-end products excelled when they had foreign-sounding brand names. Thus, the four-way categorization of brand name types should help multinational firms and domestic Chinese firms understand and leverage the association between brand name types and consumer demand.
APA, Harvard, Vancouver, ISO, and other styles
9

Bian, Xiangyang, Aijuan Cao, and Dongmao Ren. "The Meaning and Evolution of the Name “Hangzhou Silk”." Asian Social Science 13, no. 5 (April 19, 2017): 131. http://dx.doi.org/10.5539/ass.v13n5p131.

Full text
Abstract:
With regard to the meaning and evolution of "Hangzhou Silk", the author uses the documentary research methodology to trim and verify from three aspects of industry name, product name and brand name respectively, attempting to find out the source of "Hangzhou Silk" from historical documents. Research shows that, as the industry name being called as "Hangzhou satin industry" or "Hangzhou silk weaving industry", it was generally called as the "Hangzhou Silk and Satin Industry” after the combination of Hangzhou Silk Reeling Industry Association and Hangzhou Silk Weaving Industry Association until 1952. As the product name being called as "Hangzhou silk” or “Hangzhou satin", it was called as “Hangzhou silk “after the China liberation. As the brand name, it referred to the specific silk products of Hangzhou region in particular after being awarded of protection as Chinese national geographical mark product since September 2011.
APA, Harvard, Vancouver, ISO, and other styles
10

Ilicic, Jasmina, Stacey Baxter, and Alicia Kulczynski. "Pseudohomophones as brand names." European Journal of Marketing 52, no. 9/10 (September 10, 2018): 1909–30. http://dx.doi.org/10.1108/ejm-07-2017-0485.

Full text
Abstract:
Purpose The purpose of this study is to introduce the homophone emotional interest superiority effect in phonological, or sound-based, priming, whereby pseudohomophone brand names (i.e. non-words that are pronounced identically to English words, for example, Bie) prime brand meaning associated with the member of the homophone pair that is emotionally interesting (i.e. Bie will be prime brand avoidance (purchase) when consumers are emotionally interested in the homophone bye [buy]). Design/methodology/approach Studies 1 and 2 examine the effect of homophone emotional interest on brand judgements and behaviours. Study 3 investigates the role of boredom with the brand name in attenuating the homophone emotional interest superiority effect. Findings Findings indicate that pseudohomophone brand names prime brand judgements and behaviours associated with the word from the homophone pair that evokes emotional interest. Study 2 provides further evidence of homophone emotional interest as the process influencing brand judgements and behaviours. Study 3 establishes that the effect of pseudohomophone brand names on brand judgements weaken when boredom with the brand name is induced. Research limitations/implications This study is limited, as it focuses only on fictitious brands and methodologically creates boredom in a way in which may not be typical of what would be experienced in the real world. Practical implications This study has important implications for brand managers in the development of new brand names and in prioritising the intended homophone pair from a pseudohomophone brand name to influence consumer judgements and behaviours. Originality/value This study introduces and provides evidence of a homophone emotional interest superiority effect. This study also identifies a condition under which the homophone emotional interest superiority effect is attenuated.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Meaning of the brand name"

1

Gabrielsson, Marie. "Meningen : Konsten att skapa intryck och inneboende mening i varumärkesnamn." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45086.

Full text
Abstract:
Bakgrund: Vikten av att välja ett varumärkesnamn är stor. I marknadsföringslitteraturen finns det riktlinjer kring hur ett bra namn ska vara. Trots detta finns det ingen klarhet i hur riktlinjerna bör användas eller hur ett varumärkesnamnförslag faktiskt genereras. Problemformulering: Hur genereras ett meningsfullt och minnesvärt varumärkesnamn? Syfte: Att öka förståelsen för hur ett meningsfullt och minnesvärt varumärkesnamn kan genereras, genom att en namngenereringsmodell presenteras och utvärderas. Avgränsning: Rapporten avgränsas från teori som handlar om att sammankoppla flera varumärken som exempelvis teorier kring varumärkesutvidgning och varumärkesportfölj behandlar.   Metod: En deduktivforskningsdesign grundad på teorier kopplat till namngivning, vilka hämtades från både marknadsföringslitteratur och språkvetenskapslitteratur, och sedan samanställdes i en egen skapad modell. För att kunna testa teorin gjordes kvalitativa intervjuer med fyra respondenter som alla hade utfört varumärkesnamngivning, varav två med titeln namngivningskonsult. Slutsats: Modellen kan summeras vid att det finns två sträckor att ta sig över, den första ger fokus vid generering av betydelsefulla begrepp. På mitten av första sträckan finns delen semantisk mening innehållande en mängd underpunkter som kan användas för att generera betydelsefulla ord. Den andra sträckan ger fokus vid att modifiera begreppen för att skapa ett särskiljande namnförslag. På mitten av den andra sträckan finns delarna ljudsymbolism och minnesvärdhet, vilka innehåller sina egna underpunkter, som kan användas för att modifiera betydelseorden till förslag på varumärkesnamn på ett meningsfullt och minnesvärt sätt. De flesta punkterna inom delarna kan bekräftas men det finns vissa tveksamheter och kritiska punkter.
Background: The choice of a brand name is important. In the marketing literature there are guidelines to follow when creating a name, but it’s not clear how they shall be used.  Research question: How can a meaningful and memorable brand name be created? Purpose: To increase the understanding of how a meaningful and memorable brand name can be generated, by presentation and evaluation of a model for brand name creation.  Delimitations: The report does not take theories that involve linking brand names together, such as brand extension and brand portfolio, into account. Methodology: A deductive research design were an own brand name generation model, which was created and combined by theories from marketing literature and linguistics literature, was tested. Qualitative interviews were conducted with four respondents which all had experience from naming brands, which of two were naming consultants. The model was then tested against the data. Conclusion: The model can be summed up with two sections to cross, the first focuses on generating meaningful concepts. In the middle of the first section there is a step called semantic meaning, which contains a list of points that can be used to generate significant words. The second section provides focus on modifying concepts to generate distinctive name suggestions. In the middle of this second section there are two different steps, which are sound symbolism and memorability, with each have there own list with points which can be used to modify the meaningful concepts to brand name proposals. Most points can be confirmed in the test, but there are also some critical steps and points.
APA, Harvard, Vancouver, ISO, and other styles
2

Coelho, Diego Bento Carrera. "Capital da marca centrado no cliente : factores que condicionam a memorização e a percepção do nome da marca." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10872.

Full text
Abstract:
Mestrado em Marketing
Esta investigação teve como objectivo determinar, numa perspectiva do Capital da Marca centrado no cliente, quais os factores linguísticos e sociais do nome da marca que facilitam a memorização e a criação de associações positivas face ao nome. Através de uma abordagem quantitativa, composta por três grupos de dez nomes de marcas, de três mercados distintos (cereais, cervejas e sumos), foram testadas separadamente, através de testes de memória e de associações de marcas, em cada um dos grupos, dois factores linguísticos (significado e distinção) e um factor social (familiaridade face ao nome) do nome da marca. Depois de realizada a análise dos resultados dos testes de memória e de associações em cada um dos três grupos (significado, familiaridade e distinção), com base numa amostra de 153 respondentes e, tendo em conta as limitações deste estudo, foi concluído que, por um lado, os nomes de marcas muito distintos e familiares são mais facilmente memorizados quando comparados com nomes de marcas pouco distintos e desconhecidos, e por outro lado, factores como o significado, a distinção e a familiaridade, são factores do nome que exercem uma influência mais positiva na percepção dos consumidores, quando comparados com nomes de marcas sem significado, pouco distintos e desconhecidos. Com estes resultados verificou-se alguns dos efeitos que o nome da marca, pode ter nos consumidores, sendo que, para alem das características linguísticas é importante que o nome alcance uma alta notoriedade junto dos consumidores, para que se torne bem sucedido no mercado.
The aim of this investigation is to determine, from a Customer-based brand equity perspective, which linguistic and social factors of the brand name facilitate the memorization and the creation of positive name associations. Through a quantitative approach, three groups of ten brand names from three distinct markets (cereals, beers and juices), two language factors, meaning and distinction, and a social factor, familiarity, both related with the brand's name, were tested separately. Based on a sample of 153 respondents, results of memory and brand associations tests, from each of the three groups (meaning, familiarity and distinction) that, on one hand, brand names which are very distinctive and familiar are more easily memorized rather than brand names less distinctive and unfamiliar. On the other hand, factors such as meaning, distinction and familiarity exert a more positive perception on consumers compared to meaningless, non-distinctive, and unfamiliar brand names. In addition to the linguistic features of the brand name, previously mentioned, it is important that brand names reach a high-visibility among consumers, through maximum exposure of the brand.
APA, Harvard, Vancouver, ISO, and other styles
3

Elrod, Cassandra Carlene. "The development and application of a systematic approach to evaluating an academic department's brand meaning." Diss., Rolla, Mo. : University of Missouri-Rolla, 2007. http://scholarsmine.mst.edu/thesis/pdf/Elrod_09007dcc804ee507.pdf.

Full text
Abstract:
Thesis (Ph. D.)--University of Missouri--Rolla, 2007.
Vita. The entire thesis text is included in file. Title from title screen of thesis/dissertation PDF file (viewed April 28, 2008) Includes bibliographical references (p. 83-86).
APA, Harvard, Vancouver, ISO, and other styles
4

Pellicer, García Lidia. "Estrategias lingüístico-semióticas de gestación e imagen de marca. El caso Moviline/Movistar en el spot publicitario español (1993/1999)." Doctoral thesis, Universidad de Murcia, 2011. http://hdl.handle.net/10803/28233.

Full text
Abstract:
En esta tesis doctoral pretendemos estudiar las estrategias lingüístico-semióticas de gestación e imagen de marca y, concretamente, el caso Moviline/ Movistar de la Compañía de Telecomunicaciones de Telefónica en el spot publicitario español desde su origen (1993) hasta su asentamiento social (1999). Para ello, partimos de dos perspectivas: la lingüística, en la que estudiamos la marca como nombre propio y la semiótica, que frente a la anterior, afirma que el nombre propio es una marca con significado. Tras justificar dicha orientación semiótica, emerge nuestra propuesta de trabajo centrada en dos discursos en los que el significado de la marca será estudiado como una necesidad y como valor: el discurso de Moviline y el discurso de Movistar, analizados cronológicamente a través de las diferentes campañas publicitarias. Finalmente, tras este periplo semiótico, llegamos a la conclusión de que la marca es un signo esencial para la personalidad de la gran empresa moderna.
In this Doctorate Thesis we want study the Linguistics-Semiotics gestation and brand´s image strategy and, particulary, the Moviline/ Movistar case of the Telefónica Telecommunications Company in the spanish spot since his origin (1993) until his social securing (1999). For it, star of two perspectives: the Linguistics, where study brand like proper name and the Semiotics, where, on the contrary, proper name has a meaning. After this Semiotics justification, leaves our work with two speechs where the brand meaning will be study like a necessity and value: the Moviline speech and the Movistar speech, analysed chronologically in several branding campaigns. Finally, after this Semiotics way, our conclusión is brand is a essential sign for the modern company personality
APA, Harvard, Vancouver, ISO, and other styles
5

Arcangeli, Fabio, and Anna Edlund. "Brand name translation : How translation distorts Oriflame’s Chinese brand name communication." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126269.

Full text
Abstract:

This pre-study explores how the process of translating from English to Chinese may distort intended brand name messages, using Oriflame as a case study. The findings show that the brand name had a tendency to be perceived as phonetic rather than phonosemantic and that the character combination was perceived to make no clear sense. The study identified these as two main reasons to why Oriflame’s intended brand name messages did not get through.


Denna förstudie utforskar hur varumärkesnamnens avsedda budskap kan bli förvrängda genom översättningsprocessen från engelska till kinesiska genom att använda Oriflame som en fallstudie. Resultaten visar på tendenser för varumärkesnamnet att uppfattas som fonetiskt snarare än fonosemantiskt och att kombinationen av tecknen inte anses vara begriplig. Studien identifierade dessa två resultat som den främsta anledningen till att Oriflames avsedda budskap inte nådde fram.

APA, Harvard, Vancouver, ISO, and other styles
6

Kong, Wa-nam Wallace. "Brand image in China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1404030X.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

江華南 and Wa-nam Wallace Kong. "Brand image in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266538.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Hasan, Tanveer. "Influence of Brand Name on Consumer Decision." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1623.

Full text
Abstract:

In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’.

This naturally leads to the life in a society where everyone wants to have a unique place in the society, by possessing the things which sets them apart from the rest of people in the society.

In present society and living way, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life, his status in the society, his economic background and many other things. This makes a deep connection between the company and its brand, with the consumer. In this two way relation both are dependent on each other for various different reasons.

In today’s time customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumer’s choice.

Some customers purchase the specific branded things just due to the brand name. Customers believe that brand name is a symbol of quality.

I found this interesting and wanted to find out whether brand name influences the consumer choice when they go for purchasing any product. I chose to for the specific product because

this is one of the products which got my attention because of many reasons.

Initially the car production was dominated by few companies and one or two countries. With the time, the market started to grow and once considered to be luxurious commodity, cars became a need

rather than a choice. This increased the demand and with that many more companies entered the arena to have their share of profit and exploit the growing market. This made the companies to put more efforts and money to creating brand awareness of their product.

With the Huge sum of money and effort invested by the companies to create the awareness of their brand in the market, many questions arise; does this really affect the purchasing decision

of the customer? Does the brand awareness somehow influence the sale of the product? Etc.

On the basis of these questions, I formulated my problem as follows:

The purpose of this thesis is to create deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands in automobile industry. Further I want to identify, if there is a connection between brands and the consumer decision making process.

I conducted this study based on theories and surveys. I analyzed the result of the survey in order to be able to draw conclusions and find answers to my problem.

I came to the conclusion that when consumer purchases a car, brand names influence his choice. Customers choose the well known branded car among other brands which are new or not so known.

The study shows that branded cars have a great place in consumer mind, when customers go for purchasing a car, they prefer to purchase a well known branded car. Customers do not want to try new or unknown branded cars because they have no much information about the

lesser known brand. Usually, people purchase well known branded cars because they might have heard before about brands or they have some information about them from other sources.

This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands.

The consumers are very conscious about branded and unbranded cars because they have the view that branded cars are more reliable than unbranded car. This study also explains that customers trust the branded cars’ quality. Before purchasing a car people do not consider the lesser known brand car, as people are very attached to some specific brands. Some people are loyal to specific brands, over time they want to purchase the same branded car because the specific brand has satisfied the customer’s needs and in turn has gained the trust in the brand name.

I feel that the purpose of this study has been fulfilled to some extant. The theory describe that brand name has a power, which attracts the customers towards branded products. The reason

is that customer gets special connection with specific brands product and become the loyal with brand.

APA, Harvard, Vancouver, ISO, and other styles
9

Hilgenkamp, Heather. "Brand equity : Does the brand name and/or price affect perceptions of quality?" Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1804.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Martin, William Carroll. "Investigating the antecedents and consequences of perceived connectedness to brand users brand communities versus brand collectivities /." Diss., Mississippi State : Mississippi State University, 2009. http://library.msstate.edu/etd/show.asp?etd=etd-03262009-122935.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Meaning of the brand name"

1

Srivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Cambridge, Mass: Marketing Science Institute, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Brands: Meaning and value in media culture. New York: Routledge, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Iconic power: Materiality and meaning in social life. New York: Palgrave Macmillan, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Danesi, Marcel. Why it sells: Decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Lanham: Rowman & Littlefield, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Danesi, Marcel. Why it sells: Decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Lanham: Rowman & Littlefield, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Patterson, Richard. Brand name kids. Old Tappan, N.J: F.H. Revell Co., 1988.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Favorite brand name chicken. Lincolnwood, IL: Publications International, Ltd., 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Publications International, Ltd. Favorite brand name pasta. Lincolnwood, Ill: Publications International, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kircher, Sybille. Digitize Your Brand Name. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-16277-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Meaning of the brand name"

1

Piller, Ingrid. "Iconicity in Brand Names." In Form Miming Meaning, 325. Amsterdam: John Benjamins Publishing Company, 1999. http://dx.doi.org/10.1075/ill.1.24pil.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Nahler, Gerhard. "brand name." In Dictionary of Pharmaceutical Medicine, 18. Vienna: Springer Vienna, 2009. http://dx.doi.org/10.1007/978-3-211-89836-9_142.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Bährle-Rapp, Marina. "brand name." In Springer Lexikon Kosmetik und Körperpflege, 73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71095-0_1293.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Robins, Rebecca. "Pharmaceutical brand name development." In Brand Medicine, 151–62. London: Palgrave Macmillan UK, 2001. http://dx.doi.org/10.1057/9780230522510_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Meyer, Timothy P., Kathryn A. Gettelman, and Thomas R. Donohue. "College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing." In New Meanings for Marketing in a New Millennium, 17–24. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Catapano, Peter M. "What’s in a Name?" In The Hollywood Brand, 10–38. New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781351183260-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Kircher, Sybille. "Einleitung." In Digitize Your Brand Name, 1–2. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Kircher, Sybille. "Einführung in die analoge und digitale Welt der Markennamen." In Digitize Your Brand Name, 3–7. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Kircher, Sybille. "Positionierungsstrategien als Grundlage der Markennamenentwicklung." In Digitize Your Brand Name, 9–16. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kircher, Sybille. "Zielgruppenansprache: B2C- versus B2B-Marken." In Digitize Your Brand Name, 17–23. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Meaning of the brand name"

1

Zhang, Yu. "The Translation Methods of Cosmetic Brand Name." In 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iccese-17.2017.69.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Tang, Yuexin. "Consumer Psychology Analysis of Counterfeit Brand-name Sports Shoes." In 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210806.103.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tan, Choon Lin, Kang Leng Chiew, and San Nah Sze. "Phishing website detection using URL-assisted brand name weighting system." In 2014 International Symposium on Intelligent Signal Processing and Communication Systems (ISPACS). IEEE, 2014. http://dx.doi.org/10.1109/ispacs.2014.7024424.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

"Study on Brand Name Translation from the Perspective of Cultural Difference." In 2018 International Conference on Arts, Linguistics, Literature and Humanities. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icallh.2018.10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Topping, Emma, and Nigel Hartley. "P-230 What’s in a name? telling our brand new story." In Transforming Palliative Care, Hospice UK 2018 National Conference, 27–28 November 2018, Telford. British Medical Journal Publishing Group, 2018. http://dx.doi.org/10.1136/bmjspcare-2018-hospiceabs.255.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Lu, Jiale. "Quality Control of Brand Name Aspirin drug and Generic Aspirin drug." In 2020 IEEE Integrated STEM Education Conference (ISEC). IEEE, 2020. http://dx.doi.org/10.1109/isec49744.2020.9397816.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wu, Jianxin, Atichart Harncharnchai, and Teeraporn Saeheaw. "Building a Taxonomy for Thai-Chinese Brand Name Translation of Snack Foods." In 2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON). IEEE, 2020. http://dx.doi.org/10.1109/ectidamtncon48261.2020.9090715.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Katsirikou, Anthi, and Ageliki Oikonomou. "User Centred Libraries and Brand Name: The Case of Greek Public Libraries." In Proceedings of the International Conference on QQML2010. WORLD SCIENTIFIC, 2011. http://dx.doi.org/10.1142/9789814350303_0005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Foegelle, Michael D. "What’s in a Name? An Analysis of the True Meaning of MIMO and Beamforming." In 2020 14th European Conference on Antennas and Propagation (EuCAP). IEEE, 2020. http://dx.doi.org/10.23919/eucap48036.2020.9135928.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ya-Xiong, Guo. "Notice of Retraction: Research on Brand-name Extension Strategy of Real Estate in China." In 2009 International Conference on Computer Technology and Development (ICCTD 2009). IEEE, 2009. http://dx.doi.org/10.1109/icctd.2009.251.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Meaning of the brand name"

1

Schondelmeyer, Stephen, and Leigh Purvis. Brand Name Prescription Drug Prices Increase Over Twice as Fast as Inflation in 2020. Washington, DC: AARP Public Policy Institute, June 2021. http://dx.doi.org/10.26419/ppi.00144.001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rizzo, John, and Richard Zeckhauser. Generic Scrip Share and the Price of Brand-Name Drugs: The Role of the Consumer. Cambridge, MA: National Bureau of Economic Research, June 2005. http://dx.doi.org/10.3386/w11431.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Pinillos Laffón, A., F. Olivares Delgado, and D. Rodríguez Valero. The name of the corporate brand. A taxonomy of the names of family business in Spain. Revista Latina de Comunicación Social, July 2016. http://dx.doi.org/10.4185/rlcs-2016-1119en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Schondelmeyer, Stephen W., and Leigh Purvis. Rx Price Watch Report: Brand Name Drug Prices Increase More than Twice as Fast as Inflation in 2018. AARP Public Policy Institute, November 2019. http://dx.doi.org/10.26419/ppi.00073.005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Schondelmeyer, Stephen W., and Leigh Purvis. Rx Price Watch Report: Price Growth for Brand Name and Specialty Drugs More Than Offset Price Decreases for Generic Drugs. AARP Public Policy Institute, September 2019. http://dx.doi.org/10.26419/ppi.00073.004.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Purvis, Leigh, and Stephen Schondelmeyer. Rx Price Watch Report: Trends in Retail Prices of Brand Name Prescription Drugs Widely Used by Older Americans, 2006 to 2020. Washington, DC: AARP Public Policy Institute, June 2021. http://dx.doi.org/10.26419/ppi.00143.001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Mudge, Christopher R., and Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), November 2021. http://dx.doi.org/10.21079/11681/39679.

Full text
Abstract:
Aquatic herbicides are one of the most effective and widespread ways to manage nuisance vegetation in the US After the active ingredient is selected, often there are numerous proprietary and generic branded products to select from. To date, limited efforts have been made to compare the efficacy of brand name and generic herbicides head to head; therefore, at tot al of 20 mesocosm trials were conducted to evaluate various 2,4 -D, glyphosate, imazapyr, and triclopyr products against alligatorweed (Alternanthera philoxeroides (Mart.) Griseb.), southern cattail (hereafter referred to as cattail, Typha domingensis Pers.), and creeping water primrose (hereafter referred as primrose, Ludwigia peploides (Kunth) P.H. Raven). All active ingredients were applied to foliage at broadcast rates commonly used in applications to public waters. Proprietary and generic 2,4 -D, glyphosate, imazapyr, and triclopyr were efficacious and provided 39 to 99% control of alligatorweed, cattail and primrose in 19 of the 20 trials. There were no significant differences i n product performance except glyphosate vs. alligatorweed (trial 1, Rodeo vs. Roundup Custom) and glyphosate vs. cattail (trial 1, Rodeo vs. Glyphosate 5.4). These results demonstrate under small -scale conditions, the majority of the generic and proprietary herbicides provided similar control of emergent vegetation, regardless of active ingredient
APA, Harvard, Vancouver, ISO, and other styles
8

Policy Strategies For Aligning Price And Value For Brand-Name Pharmaceuticals. Project HOPE, March 2018. http://dx.doi.org/10.1377/hpb20180216.92303.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Meaning of the brand name' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography