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Books on the topic 'Means of marketing communications'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Coulter, Claire M. Are existing websites an effective means of industrial marketing communications for manufacturing companies operating in Northern Ireland?. The Author), 2003.

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2

Lyubov', Markovna, Oksana Ksenzenko, Tat'yana Nadeina, et al. Marketing Linguistics. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862771.

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Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means. Meets the requirements of the federal state educational standards of higher education of the latest generation. For undergraduates, postgraduates studying in the

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3

Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.

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4

José Miguel de Fonseca Neiva Santos. Sistema de identificação da cor para indivíduos daltónicos: Aplicação aos produtos de vestuário : tese de mestrado design e marketing. Universidade do Minho, Escola de Engineharia, 2008.

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5

United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade. United States-Japan trade, commercial, and economic relations: Hearing before the Subcommittee on Trade of the Committee on Ways and Means, House of Representatives, One Hundred Third Congress, first session, July 13, 1993. U.S. G.P.O., 1993.

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6

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

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7

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292.

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8

Gilliland, Debbie. Marketing communications. 2nd ed. BPP Publishing, 2004.

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9

Blythe, Jim. Marketing communications. Prentice Hall, 1999.

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10

Marketing, Chartered Instiutute of, ed. Marketing communications. CIM Publishing, 2003.

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11

Wood, Gill. Marketing communications. Elsevier/CIM, 2005.

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12

M, Anderson Patricia. Marketing communications. Prentice-Hall, 1986.

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13

Wood, Gill. Marketing communications. Elsevier, 2004.

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14

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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15

Jefkins, Frank. Modern Marketing Communications. Springer Netherlands, 1991. http://dx.doi.org/10.1007/978-94-011-6868-7.

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16

author, Luck Edwina, Barker Nigel author, Sassenberg Anne-Marie author, Shimp Terence A. author, and Andrews J. Craig author, eds. Integrated marketing communications. 5th ed. Cengage, 2018.

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17

Tom, Griffin. International marketing communications. Butterworth-Heinemann, 1993.

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18

Ltd, Brierley Price Prior, and Chartered Institute of Marketing, eds. Diploma: Marketing communications. 2nd ed. BPP, 1992.

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19

Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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20

Ponomareva, Aleksandra. Communication marketing: creative means and tools: manual. Infra-M Academic Publishing House, 2016. http://dx.doi.org/10.12737/16993.

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21

Twitter Means Business. Happy About, 2009.

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22

Sweeney, Jill. Word-of-Mouth Marketing. Edited by Erina L. MacGeorge and Lyn M. Van Swol. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190630188.013.18.

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Word of mouth (WOM) reflects informal communication between private individuals that evaluates goods and services (Anderson, 1998). It provides a highly credible means of persuasion because the communicator is not seen as having a vested interest in selling the recommended product or service. In this chapter, WOM is conceptualized as a type of advice between private parties (typically consumers), focused on goods or services, and not necessarily purposeful or directive. WOM is a very powerful tool, especially given the relatively new focus in marketing on customer engagement and the customer’s

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23

United States-Japan trade, commercial, and economic relations: Hearing before the Subcommittee on Trade of the Committee on Ways and Means, House of Representatives, One Hundred Third Congress, first session, July 13, 1993. U.S. G.P.O., 1993.

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24

Eagle, Lynne. Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9781315778860.

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25

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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26

Egan, John. Marketing Communications. SAGE Publications, Limited, 2020.

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27

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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28

Marketing Communications. Bookboon, 2013.

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29

Marketing communications. 2nd ed. BPP Professional Education, 2004.

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30

Marketing Communications. Duncker & Humblot, 2021.

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31

Marketing Communications. Prentice Hall, 2005.

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32

Marketing Communications. Routledge, 2008.

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33

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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34

Hutton. Marketing Communications. Pearson Education, Limited, 2001.

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35

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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36

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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37

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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38

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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39

Egan, John. Marketing Communications. SAGE Publications, Limited, 2023.

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40

Marketing Communications. Bookboon.com, 2013.

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41

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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42

Marketing Communications. Bookboon.com, 2013.

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43

Koekemoer, Ludi. Marketing Communications. Juta Academic, 2004.

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44

Egan, John. Marketing Communications. SAGE Publications, Limited, 2020.

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45

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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46

Marketing Communications. Bookboon.com, 2013.

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47

Egan, John. Marketing Communications. SAGE Publications, Limited, 2023.

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48

Copley, Paul, and Ian Robinson. Marketing Communications. Pearson Education, Limited, 1997.

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49

Turnbull, Sarah, and Chris Fill. Marketing Communications. Pearson Education, Limited, 2022.

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50

Marketing Communications. Pearson Education, 2000.

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