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1

Robbins, David Howard. "The availability of energy in meat and bone meal and poultry by-product meal in poultry rations /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p1418060.

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2

Dakwa, Tinoonga. "The meat industry : a Namibian case study." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/821.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2007.<br>ENGLISH ABSTRACT: Livestock production forms a significant part of the agricultural activities in Namibia. This study is an analysis of the red meat (beef and mutton) supply chain in the country, south of the Veterinary Cordon Fence. The supply chain from production of animals on the farms through processing to placing of meat on the market is analyzed. The red meat supply chain is split into three sectors for the purpose of the study. The three sectors are the supply sector involved in the production of animals on t
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3

Thompson, Wyatt. "An econometric model of Japanese meat markets /." free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9904869.

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4

Jayasooriya, Sriyani Dhammika. "High power ultrasound in meat processing /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19070.pdf.

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5

Mills, John. "Bacterial Community Analysis of Meat Industry Conveyor Belts." The University of Waikato, 2007. http://hdl.handle.net/10289/2236.

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At the commencement of this study, some sensitive overseas markets were rejecting chilled vacuum-packed New Zealand lamb due to higher than expected total viable counts, and counts of Enterobacteriaceae, a family of bacteria used to indicate sanitary condition. Of the many factors that influence the bacterial composition of chilled lamb in the overseas marketplace, the meat producer can only exert significant control over: Hygiene, ensuring the bacterial viable count on the meat prior to packaging is as low as possible, and comprised of as few species as possible that are capable of anaerobic
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6

Turkki, Pekka. "Production control of integrated meat plants /." Helsinki : Finnish Academy of Technology, 1994. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006588148&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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7

Johal, Surrinderjit. "Bacterial adhesion to processing surfaces in the meat industry." Thesis, University of Surrey, 1988. http://epubs.surrey.ac.uk/2212/.

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8

Leask, Heather. "The employment of women in the British meat industry." Thesis, University of Warwick, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342680.

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9

Mixon, Bobby J. "Competitiveness of U.S. processed meat industries in the Pacific Rim." online access from Digital dissertation consortium access full-text, 1996. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9632953.

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10

Phelps, Steven Kirk. "Nutrient characterization of color modified and unaltered flaked turkey thigh meat." Thesis, Virginia Tech, 1989. http://hdl.handle.net/10919/46058.

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<p>Flaked, skinless and boneless turkey thighs were successively washed in 0.03M sodium phosphate buffers at pH 5.8, 7.4 and 8.0. Proximate, mineral and riboflavin composition, as well as protein efficiency ratio (PER) and apparent digestibility (AD) using the rat bioassay technique were determined for three replications. The color modified tissue (CMT) had a higher (P=0.0429) moisture content and less (P=0.0527, 0.1240 and 0.0047, respectively) crude protein, fat and ash than flaked thigh (THI). Percentage of iron, magnesium, phosphorous, potassium and manganese decreased (P=0.0187) a
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11

Sirolli, Ryan T. "An examination of price transmission in the United States beef, pork, and broiler industries." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file 0.32 Mb., 84 p, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:1435251.

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12

Sledge, Lillie Marie Kerth Christopher R. "Characterizing grass-fed ground beef and enhanced steaks using modified atmosphere packaging." Auburn, Ala, 2008. http://hdl.handle.net/10415/1411.

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13

Van, Schalkwyk Diana Louisa. "Investigation into selected parameters required to develop a sustainable Namibian game meat industry." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/6888.

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Thesis (PhD (Food Sc))--Stellenbosch University, 2011.<br>ENGLISH ABSTRACT: The wildlife industry in Namibia has shown tremendous growth over the past decades and is currently the only extensive production system in Namibia that is expanding. Harvesting game for the purpose of meat production is a viable option since there is a worldwide demand for healthy and high quality proteins. The main objective of the dissertation was to investigate selected parameters required to develop a sustainable Namibian game meat industry. The major species suitable for commercial harvesting operations are
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14

Braddick, Lynda. "Market place demand for kangaroo meat consumption in Western Australia a sustainability issue /." Murdoch, W.A. : Institute for Sustainability and Technology Policy, Murdoch University, 2002. http://nla.gov.au/nla.arc-44133.

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15

Kirk, Angela L. "Knowledge and attitudes of West Virginia extension agents and high school agricultural educators with regard to meat goats and the meat goat industry." Morgantown, W. Va. : [West Virginia University Libraries], 2006. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=4571.

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Thesis (M.S.)--West Virginia University, 2006.<br>Title from document title page. Document formatted into pages; contains ix, 78 p. Vita. Includes abstract. Includes bibliographical references (p. 60-61).
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16

Lea, Emma J. "Moving from meat : vegetarianism, beliefs and information sources." Connect to this title online, 2001. http://web4.library.adelaide.edu.au/theses/09PH/09phl4335.pdf.

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Includes bibliographical references (leaves 327-346). A random population survey and a survey of vegetarians were conducted to examine South Australians' beliefs about meat and vegetarianism. Meat beliefs, barriers and benefits of vegetarianism, meat consumption, personal values, use of and trust in sources of food/nutrition/health information and demographic variables were measured.
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17

Davis, Molly C. "Jungle Redux: Meat Industry Reform in the Progressive Era and Contemporary Applications." Ohio University Honors Tutorial College / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1275758807.

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18

Wagude, Bethsheba Emily Akinyi. "Hazard analysis critical control point (HACCP) in a red meat abattoir." Diss., University of Pretoria, 1999. http://hdl.handle.net/2263/28615.

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19

Rubertsson, Kim. "Food for thought: The meat industry - a threat to food security - Do consumers hold a moral responsibility to reduce meat consumption?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21417.

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Food security exist when every human being is able to obtain adequate food and be free from hunger. This thesis sets out to explore the moral responsibility of individuals to enhance food security in the world by their consumer choices. More specifically, this research will investigate the negative impact of the meat industry on food security in the world and whether this impact entails a moral responsibility upon individuals to reduce their meat consumption in order to enhance food security. With the capabilities approach and utilitarianism as the theoretical tools, based on the evidence and
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20

Wessels, Philippus Lodewikus. "An analysis of the potential for the marketing of ostrich meat in S.A." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/202.

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The research program addressed in this study was to do an analysis of the potentials of the marketing of ostrich meat in the South African market. Being the world leader in the ostrich industry, the research’s emphasis was to establish reasons why the meat industry does not explore the South African meat market. To achieve this object, a literature study to determine the key components of the current situation was undertaken and used as a theoretical model to analyse the current situation in the market as well as in the ostrich industry. In addition to the literature study, an empirical study
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21

Cloete, Anya. "Microbial quality and safety of ostrich meat." Thesis, University of the Western Cape, 2010. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_3372_1319792808.

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The aim of this study was to determine the quality of slaughtered ostrich meat and to evaluate the ostrich slaughter process, to determine whether ostrich meat are contaminated by the in-house slaughtering practices and if prevalence of microorganisms increase with the succession of the slaughter process. Furthermore, the presence of specific foodborne pathogens and spoilage organisms was explored by means of molecular and conventional methods to determine whether ostrich meat is a source of these microorganisms. Data obtained from this study provides some baseline information that could be us
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22

Palmqvist, Rickard, Björn Lindell, and Jerry Karlsson. "The Fight for Shelf Space : Regional Meat Producers Facing Retail Labels." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-702.

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<p>Sweden has experienced a surge in retail labels within the food industry the last decade and this increase has meant great changes within the meat industry. Producer brands have been faced with issues of strategy formulation and changing power structures that has affected small-and medium sized companies more than others. The purpose of this thesis is to, from a small- and medium sized producer perspective; investigate the impact the increase in retail label products have on selected producer brand producing companies in the Swedish meat industry and if they constitute a major threat to the
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23

Pruett, Wayne P. "Sanitizer efficacy against bacteria attached to synthetic meat processing surfaces." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/37443.

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24

Mellett, F. D. "The ostrich as meat animal : anatomical and muscle characteristics." Thesis, Stellenbosch : University of Stellenbosch, 1985. http://hdl.handle.net/10019.1/2956.

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Thesis (MScAgric (Animal Sciences))--University of Stellenbosch, 1985.<br>The domestication of ostriches and commercial ostrich breeding has a long and interesting history. Orstriches were successfully domesticated in Algeria during 1857 and also successfully bred in Italy during 1859. In South Africa the domestication of wild ostriches started in the Cape Colony with 80 tame birds during 1865. This number increased to 32 247 birds within ten years (De Mosenthal, 1877). Ostrich farming reached a peak during 1913 with 757 000 birds (De Jager, 1985, personal communication). Currently (1985) t
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25

Huang, Huilin. "Modelling structural change in the U.S. demand for meat." Thesis, Virginia Tech, 1991. http://hdl.handle.net/10919/42003.

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Recent empirical research on meat demand has debated whether or not the effects of changing meat prices can explain all the observed changes in meat consumption patterns. This thesis provides a framework for modelling and testing for structural change using three commonly used demand system -- a linear demand system, an inverse demand system, and the Almost Ideal Demand System (AIDS). Emphasis is placed on the statistical adequacy of the models. Two specific issues are carefully addressed: consumer concern for cholesterol and its effect on meat demand, and the dynamics of adjustment in meat co
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26

Kennedy, Anna. "On-farm quality assurance in the redmeat industry of Australia." Thesis, Curtin University, 2006. http://hdl.handle.net/20.500.11937/2036.

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A series of on-farm quality assurance schemes for red meat producers across Australia were developed in the late 1990s in response to increasing global demands for greater accountability within the whole food. The Cattlecare and Flockcare schemes were introduced in 1996 and 1998, respectively, to provide mechanisms for producers to demonstrate that their livestock were free of potential chemical residues, and that they had taken measures to prevent injury or stress to livestock. These schemes were independently audited codes of practice. After several years there was some dissatisfaction with
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27

Hopkins-Shoemaker, Carla Elaine Kerth Chris R. "Evaluation of sustainable forage systems for meat goat production in the southern U.S." Auburn, Ala., 2006. http://repo.lib.auburn.edu/2006%20Summer/Dissertations/HOPKINS_CARLA_48.pdf.

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28

Thomas, Adele René. "Purification and characterisation of 20S proteasome from ostrich skeletal muscle and its role in meat tenderisation." Thesis, University of Port Elizabeth, 2004. http://hdl.handle.net/10948/320.

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The proteasome is renowned for its high molecular weight, multisubunit and mulicatalytic nature. One of its many suggested roles is the degradation of myofibrillar proteins, and therefore it has been proposed to play a role in the meat tenderisation process. The aim of this study was therefore to isolate, purify and characterise the 20S proteasome from ostrich skeletal muscle, with a view to ultimately investigating its role in the tenderisation process of ostrich meat. The 20S proteasome was successfully isolated and purified from ostrich skeletal muscle using Toyopearl Super Q-650S, Sephacry
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29

Ellis, Christina M. "An integrated model for conservation case study on the role of women in the commercial bushmeat trade in Cameroon /." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0007/MQ59545.pdf.

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30

Curtis, Bruce Macdonald. "Producers, processors and markets: A study of the export meat industry in New Zealand." Thesis, University of Canterbury. Sociology, 1996. http://hdl.handle.net/10092/4862.

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The thesis is a sociological investigation of the export meat industry of New Zealand. It is concerned with the complex relations established between family farmers and agribusiness firms. The thesis demonstrates how these relations have been secured to the advantage of family farmers by a producer board which acts on their behalf. It is suggested that the politics of the producer board operated first to constrain agribusiness firms, but more recently to support their operations. The reasons for this change are explored through two case studies of processing firms. The industrial relations wit
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31

Karlsson, Louise. "The Rowan Ranger Chicken Breed - a Suitable Alternative for the Organic Chicken Meat Industry." Thesis, Linköpings universitet, Biologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129085.

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The only available broiler strain to use in organic chicken meat production, until recently, has been conventional fast growing broiler hybrids. The Rowan Ranger is a broiler strain that has a naturally slower growth rate which makes this strain suitable for organic farming, meeting the demands of KRAV without being subjected to a feed restriction. One of the farms in Sweden using Rowan Ranger in their organic production is Bosarp farm in Skåne County where they produce KRAV certified chickens and where the animals used in this study were raised. This study compared differences between a natur
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Raneri, Carla <1996&gt. "An Analysis of Plant-based Meat Consumption Trends and The State of the Industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21416.

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Food systems are given more and more attention worldwide because of food safety issues and the impact of productions on both human health and the environment. Many macro-forces such as population increase, rise in average incomes, and urbanization processes are reshaping food systems dynamics and are setting the ground for more homogeneous global dietary patterns. Worldwide, meat is one of the most eaten food and its consumption is projected to rise in the next decades. The meat industry is getting more concentrated and few producers have market power and set rules of the industry. This new i
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33

Krause, Jason. "Purification and partial characterisation of cathepsin D from ostrich skeletal muscle, and its activity during meat maturation." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1461.

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Cathepsin D, a muscle proteinase, participates in lysosomally mediated protein degradation in vivo. This enzyme has been proposed to play a significant role in the postmortem proteolysis process apparently associated with tenderisation. The lack of data on the postmortem characteristics of ostrich meat, especially on the ageing process and its influence on meat tenderness, called for an investigation into this process. There is no data available for purified ostrich cathepsin D, and the aim of this study was, therefore, to isolate, purify and characterise cathepsin D from ostrich skeletal musc
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34

Schutte, Sumari. "Development of value added ostrich (Struthio Camelus) meat products." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/20860.

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Thesis (MSc)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: The objectives of this study were threefold: (i) to investigate the effect of the replacement of pork fat with olive oil on the physico-chemical and sensory characteristics of ostrich polony; (ii) to investigate the effect of replacement of sodium tri-polyphosphate (STPP) with iota-carrageenan (CGN) on the physico-chemical and sensory characteristics of restructured cooked ostrich ham; and (iii) to investigate the effect of salt (NaCl) reduction on the physico-chemical and sensory characteristics of ostrich bacon. Five lev
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35

Stahl, Chad A. "Growth parameters, carcass merit, and meat quality of market hogs fed diets containing creatine monohydrate /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3137750.

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36

Gebhardt, Roberto C. "River plate meat industry since c.1900 : technology, ownership, international trade regimes and domestic policy." Thesis, London School of Economics and Political Science (University of London), 2000. http://etheses.lse.ac.uk/1512/.

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37

Nkhabutlane, Pulane. "The quality attributes of South African rabbit meat and consumer attitudes towards it." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50174.

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Thesis (MA)--Stellenbosch University, 2004.<br>ENGLISH ABSTRACT: Meat processing industries in South Africa are faced with the challenge to produce a variety of white meats. This is due to the fact that consumers tend to consume less red meat and more chicken and pork that are perceived to be healthier due to the negative publicity surrounding red meat and health. The nutritional emphasis is on leaner carcasses and an increase in the consumption of polyunsaturated fatty acids while reducing the ratio of n-6:n-3 polyunsaturated fats in the diet. Another way in which this can be achieved is
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38

Kennedy, Anna. "On-farm quality assurance in the redmeat industry of Australia." Curtin University of Technology, Muresk Institute of Agriculture, 2006. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=13235.

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A series of on-farm quality assurance schemes for red meat producers across Australia were developed in the late 1990s in response to increasing global demands for greater accountability within the whole food. The Cattlecare and Flockcare schemes were introduced in 1996 and 1998, respectively, to provide mechanisms for producers to demonstrate that their livestock were free of potential chemical residues, and that they had taken measures to prevent injury or stress to livestock. These schemes were independently audited codes of practice. After several years there was some dissatisfaction with
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39

Pintér, Judit Klementina. "A need analysis and the selection of a distribution channel for an imported meat product In South Africa." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/11832.

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Owing to the increase in urbanisation and disposable income, South Africa offers the food industry enormous growth opportunities. According to Louw, Jordaan, Ndanga and Kirsten (2008: 287), supermarkets have become vital role players in South African food consumption. Within this market, it is especially important to note that “preferences for high quality… foods are emerging” (Louw et al, 2008:288). This highlights the need to introduce superior quality foods to the South African food market. This study took this need one step further by asking the question, “is there a need for a high-qualit
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40

Kato, Talita. "Qualidade da carne de frango: relação com carnes PSE e instrução normativa 210/1998." Universidade Tecnológica Federal do Paraná, 2013. http://repositorio.utfpr.edu.br/jspui/handle/1/622.

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Um dos maiores problemas enfrentados pela indústria processadora é a questão da carne PSE (pale, soft, exudative), que são resultado das condições ante mortem mal conduzidos e estressantes a que são submetidos os animais, provocando um rigor mortis acelerado que afeta as propriedades funcionais. Este trabalho foi dividido em dois experimentos. O primeiro objetivo (experimento 1) foi investigar a relação entre carne PSE de frango e perda de água em carcaças congeladas de supermercados da cidade de Londrina/PR. E o segundo objetivo (experimento 2) foi avaliar o estabelecimento da glicólise em pe
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Grover, John Hanley. "Winnipeg meat packing workers' path to union recognition and collective bargaining." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1996. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq23324.pdf.

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42

Bruns, Maren [Verfasser]. "Inter-organisational innovation processes in the agrifood industry : an approach to improving management support services applied to the meat industry / Maren Bruns." Bonn : Universitäts- und Landesbibliothek Bonn, 2011. http://d-nb.info/1016019629/34.

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43

Lundström, Markus. "The winner of the expanding meat industry : A study of the power structures within the production chain of beef meat produced in Brazil and consumed in Sweden." Thesis, Södertörn University College, School of Life Sciences, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1157.

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<p>The overall purpose of this study is to examine what consequences might be connected to Swedish meat consumption. To illustrate this, the production chain of beef meat, produced in Brazil and consumed in Sweden, has been mapped and investigated. The analytical focus of this study has been on power distribution within the chain, aiming to outline its socio-economic consequences in the Brazilian context. The empirical data was collected partly from secondary sources, but also from primary sources through interviews with key informants in the buyer-end of the production chain. The Global Value
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44

Johansson, Viktor, and Philip Thuning. "Samma prestationsmätning, olika produktionskontexter? : En utvärderingsstudie av Scan." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45941.

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Bakgrund: Livsmedelsbranschen är tuff för många producenter. Konkurrensen är hård och säljarens ställning är svag. Trenden i branschen rör sig emot att effektivisera företaget, såväl organisatoriskt som operativt. Prestationsmätning är en viktig del vid effektiviseringar men trots detta har få studier genomförts inom livsmedelsindustrin. Syfte: Syftet med studien är att utvärdera Scans prestationsmätningssystem och identifiera faktorer som kan öka jämförbarheten mellan produktionsenheter med olika produktionskontext. Ett bisyfte blir därmed att utveckla förbättringsförslag kring Scans prestati
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45

Vázquez, Benítez María Cecilia. "Computer-aided formula optimization." Thesis, University of British Columbia, 1990. http://hdl.handle.net/2429/29202.

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The purpose of this research project was to establish a formula optimization computer program to be used for quality control in the meat processing industry. In contrast to linear programming, such a program would search for the best quality formulations that meet predetermined product specifications within allowable cost ranges. Since quality as a function of the ingredients has been found to be explained better by nonlinear equations, the program had to be able to handle nonlinear equations as objective functions as well as constraints to make it an effective formula optimization method. Th
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46

Tolman, Bee. "Budget analysis of quarter-Finn and Western ewes in spring- and fall-lambing systems." Thesis, Virginia Tech, 1993. http://hdl.handle.net/10919/42194.

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Fifty-nine mature "Western" (Suffolk x Rambouillet) and 71 mature ¼ - Finn (Suffolk x Finn-Rambouillet) ewes were bred to Suffolk-Hampshire rams to lamb in either spring (March) or fall (September). Effects of ewe breed type and lambing season on ewe fertility (ewes lambing/ewes exposed), prolificacy (lambs born/ewe lambing) and lambing date, and on lamb birth weight, 30-d survival, and average daily gain (ADG) to 55 d and to weaning were evaluated. Fertility was higher in spring than in fall (94 vs 64%, P<.01). Use of %-Finn ewes tended to increase fertility in fall lambing (69 vs 59%, P<.25)
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Sŏng, Myŏng-hwan. "Korean beef import demand and impacts of exchange rate changes /." free to MU campus, to others for purchase, 1996. http://wwwlib.umi.com/cr/mo/fullcit?p9717152.

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48

Crafford, Karlien. "An exploratory study in the Western Cape on game meat as a consumer product." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52670.

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Thesis (MSc)--Stellenbosch University, 2002.<br>ENGLISH ABSTRACT: The purpose of this research was to study the current purchasing and marketing behaviour of game meat by supermarkets, butcheries and restaurants in the Western Cape Province, and to investigate perceptions on, purchasing and consumption of game meat by South African consumers and overseas tourists visiting South Africa. Research was done by the survey method with the aid of structured, self-administered questionnaires. Chi-squared frequencies were used to test for significant influences of data. The research showed that S
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Folk, Mary Kay. "Identifying Production Facility Characteristics in Small and Very Small Meat Processing Plants with Reference to FSIS Salmonella Test Results." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1218552809.

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50

Karaan, Abolus Salam Mohammad. "Informal red meat marketing : a case study in the Western Cape townships." Thesis, Stellenbosch : Stellenbosch University, 1993. http://hdl.handle.net/10019.1/58013.

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Thesis (MSc)--Stellenbosch University, 1993.<br>ENGLISH ABSTRACT: Informal red meat trade was investigated as it occurs in the townships of the Cape Town metropole. To achieve this, an interactive research approach was followed, initially involving months of observation before scientific and empirical analysis was conducted. The informal marketing activities were described and analysed with the purpose of establishing its strengths; weaknesses, opportunities, and threats. Criteria of efficiency and effectiveness were constantly employed. ln this regard, the prevailing system was teste
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