Academic literature on the topic 'Media and Identity'

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Journal articles on the topic "Media and Identity"

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Knight, Julia, and Alexis Weedon. "Identity and social media." Convergence: The International Journal of Research into New Media Technologies 20, no. 3 (July 9, 2014): 257–58. http://dx.doi.org/10.1177/1354856514536365.

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Saker, Michael, and Leighton Evans. "Locative Media and Identity." SAGE Open 6, no. 3 (August 8, 2016): 215824401666269. http://dx.doi.org/10.1177/2158244016662692.

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Andreeva, Ol'ga Vladimirovna. "Simulation Identity of Media Subject." Manuskript, no. 6 (June 2020): 133–37. http://dx.doi.org/10.30853/manuscript.2020.6.25.

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Jewitt, Carey. "Multimodality, media, learning and identity." MedienJournal 32, no. 1 (April 1, 2017): 31–39. http://dx.doi.org/10.24989/medienjournal.v32i1.248.

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This paper asks how the contemporary multimodal landscape of the digital era effects learning and opportunities for identity formation. It outlines the need to understand the broad move toward non-linguistic forms of communication and the scope of the visual and multimodal in education, in particular visual practices that might lead to learning. It briefly outlines the ways in which representational and communicational resources are reconfigured through media technologies with particular attention to how this opens new conditions and functions for authorship and changed practices of visual production and dissemination. What this reconfigured communicational landscape means for learner identity formation and management is then briefly discussed. The paper concludes with a short discussion of the challenges and questions these changes present for education.
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Ershov, Yury M. "National Identity in New Media." Procedia - Social and Behavioral Sciences 200 (August 2015): 206–9. http://dx.doi.org/10.1016/j.sbspro.2015.08.053.

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Quin, Robyn. "Media Studies: Finding an Identity." Media International Australia 120, no. 1 (August 2006): 90–105. http://dx.doi.org/10.1177/1329878x0612000112.

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This paper argues that, from the beginning, Media Studies — at least in Australian schools and universities — did not display the usual organising principles of an academic subject. Media Studies in both Australian secondary schools and universities has traditionally been organised to include the written alongside the oral and practical, to integrate theory with practice, to focus on the application — often at the expense of the abstraction of knowledge. At the school level, this theory/production integration has been justified and promoted under the rubric that students ‘learn by doing’. At university level, much of the same rhetoric is used but at the tertiary level media production classes also cater for the students who see — or hope to see — that a degree in Media Studies is an entrée into the media industries. This approach, the integration of training in media production with education in media theory and criticism, produces tensions, apparent contradictions and misalignments that are obvious to teachers and students alike. Drawing from post-modernist critiques and sociologies of subject knowledge, the study uses interviews with school teachers, students, academics and observations of lessons at school and university level to describe the issues and concerns from multiple perspectives.
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Cormack, Mike. "Media and identity in Africa." Journal of Multilingual and Multicultural Development 32, no. 4 (July 2011): 405–7. http://dx.doi.org/10.1080/01434632.2011.580080.

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Pype, Katrien. "Media and identity in Africa." Ecquid Novi: African Journalism Studies 32, no. 2 (July 2011): 135–37. http://dx.doi.org/10.1080/02560054.2011.579248.

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Davis, Jessica L., and Oscar H. Gandy. "Racial Identity and Media Orientation." Journal of Black Studies 29, no. 3 (January 1999): 367–97. http://dx.doi.org/10.1177/002193479902900303.

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Shields, Peter. "State, national identity and media." Peace Review 8, no. 1 (March 1996): 89–96. http://dx.doi.org/10.1080/10402659608425935.

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Dissertations / Theses on the topic "Media and Identity"

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Ward, April. "Adolescent identity formation and social media." Thesis, Canterbury Christ Church University, 2017. http://create.canterbury.ac.uk/16421/.

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Objective: To understand how adolescent social media use is impacting on their identity formation and their developing self-esteem. The degree of emotional investment in the sites, and what motivations underlie discreet social media activities. It also aims to investigate adolescent responses to online feedback and their coping strategies in relation to the feedback. Method: in-depth interviews with 15 white British adolescents aged between 12 and 17 years (9, female, 6 males) consisting of four single sex friendships groups, were thematically analysed. Each group took part in a facilitated focus group, and an unaccompanied focus group. These were followed by an individual interview with the lead researcher. Results: Five key themes were identified: investment, feelings evoked by social media, motivations, observations of social media rules and cultures, and strategies to manage feelings evoked by social media use. Conclusion: while social media is providing an important new context for identity formation, it may be placing added pressures on adolescents’ developmental tasks. Digital youth fear receiving critical feedback online, due to the potential for experiences of shame to be projected widely. They are highly attuned to the quantifiable feedback they receive online and feel pressured to be effortful in their social media activity, which could impact negatively on adolescents’ ability to develop a coherent and stable self (Erikson, 1968) and psychological wellbeing, particularly for those with pre-existing mental health difficulties. A curious and non-judgemental approach to understanding how adolescents are using social media, is necessary in order to encourage supportive conversations.
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Tian, Yufeng. "Chinese National Identity and Media Framing." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6965.

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This study explored the relationship between Chinese national identity and media framing and priming effect by combining the two paradigms, the literature of group identity and the discourses of media cognitive effect. Extending social identity theory (Tajfel, 1981), self-categorization theory (Turner, et al., 1987) and subjective group dynamics theory (Marques, Paez, & Abrams, 1998), the current study drew the distinction between descriptive (cognitive/perceptual) and prescriptive (affective/subjective) fit of the social norms that contributed to social identity. After deliberating the macro concept (the ascribed vs. acquired) of a national identity (Westle, 2014), as well as the social, political, economic and cultural conditions in China, the structure of Chinese national identity (CNI) were delineated by three content-based categories: the meta-structure of the ethnic-cultural (MEC), the flexible ethnic-cultural (FEC), and the civic-institutional (CI) component, with each of which possessed the dichotomy of psychological dimension. The 3×2 matrix of Chinese national identity was hypothesized to have an impact, with structural variation, on evaluative judgments of alternative media frames of stories involving international disputes in China. To maximize internal and external validity, the empirical data had been collected through an online survey experiment with a sample size of 738. The theoretically argued relationship between the CNI, media framing, and the evaluative judgment was in accordance with the results derived from a series structural equation modeling analyses.
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Miller, Alanna Rachel. "Negotiating Religious Identity and Mass Media: Examining the Relationship Among Lived Religion, Mass Media, and Narrative Identity." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/340862.

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Media & Communication
Ph.D.
The purpose of this dissertation is to further clarify the role of mass media for evangelicals in negotiating religious identity. This project uses lived religion, cultural studies, and narrative identity as a framework. Over the course of seven months, I conducted participant observation in an American Baptist congregation, where I observed both their religious and media practices. Additionally, I conducted qualitative interviews with selected key congregants to get a fuller picture of both their media use and their narrative religious identity. I found that narratives about media and media use led participants to certain strategies of distancing and/or integrating media with their religious identity. Various narrative tools, such as maps, symbolic inventories, tropes, and spiritual anchors, were used by participants to juxtapose media with their religious practice. By using these tools, participants sought to gain more moral and religious certainty by using media as both a proxy for self and as a proxy for Others. As moral and religious uncertainty is a characteristic of modernity, I conclude that there may be ramifications for larger media use and moral thought.
Temple University--Theses
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Kimura, Keisuke. "Identity in the Shell: Hollywood Film Representations of Japanese Identity." Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu152302397851392.

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Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.

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This thesis explores representations of Paralympians within media and advertising. Scholarly research on disability is extremely limited, with current research focusing on print media, and few studies going as far as to perform a discourse analysis. Media representations play a prevalent role in constructing “disability” and have the power to define what it means to be a disabled person. Using a poststructural theoretical framework, I undertake a critical discourse analysis of television advertisements produced by Nike and Visa to uncover what narratives regarding disability are circulating with regularity. I find these advertisements featuring Paralympians serve to reproduce the myth of the “supercrip”, failing to acknowledge the complexity of individual experiences of those living with disabilities. Further, the simultaneous celebration and marginalization of Paralympians, a key dialectic found within these advertisements is indicative of a larger polemics circulating with regularity regarding people with disabilities within our increasingly neoliberal society.
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Teriö, Karin, and Michaela Berg. "Personfied Brands : Identity Projects in Social Media." Thesis, Stockholm University, School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-42399.

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The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities.

The empirical material was gathered through qualitative interviews with 13 users of socialmedia, illustrating how individuals actively strive to use these forums to create positiveassociations around their persons.

What is perceived as beneficial communication varies with individuals different socialcontexts, learned through socialization mechanisms similar to those in real life. Social mediacommunication allows individuals to highlight preferable parts of their personality whileminimising negative to a higher extent than what sometimes is possible in the physicalreality, thus increasing the possibilities to communicate a desired self. The insights providedin this thesis can contribute to the understanding of social media as a phenomenon, as wellas increasing the knowledge around individuals purposes and user preferences as consumersof these media.The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities.The empirical material was gathered through qualitative interviews with 13 users of socialmedia, illustrating how individuals actively strive to use these forums to create positiveassociations around their persons.What is perceived as beneficial communication varies with individuals different socialcontexts, learned through socialization mechanisms similar to those in real life. Social mediacommunication allows individuals to highlight preferable parts of their personality whileminimising negative to a higher extent than what sometimes is possible in the physicalreality, thus increasing the possibilities to communicate a desired self. The insights providedin this thesis can contribute to the understanding of social media as a phenomenon, as wellas increasing the knowledge around individuals purposes and user preferences as consumersof these media.

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Jan-Khan, Manawar. "Media consumption, identity and the Pakistani diaspora." Thesis, University of Bradford, 2014. http://hdl.handle.net/10454/14789.

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This research seeks to address the issue of media consumption and the formation of diaspora identity within second and third generation British-born residents of Pakistani origin. In recent years there has been much debate centred on this group within the context of domestic and wider international geopolitics of winning hearts and minds, the ‘war on terror’ and the rise of the internet and social media as unrestricted spaces of self-expression. This has had a profound impact on the sense of belonging that transcends national boundaries and becomes a more transnational experience creating new communities of interest. The role of the media and other forms of communication may be a key or important determinant in how these groups, represented by the Pukhtoon and Punjabi in this study, not only see themselves but view representation of their identify and sense of self to a wider public arena. The perceived relationship between Islam and the ‘war on terror’ as formed by the media has had a profound impact on perceptions and mindsets of many of the diaspora. New technology has created a new smartphone generation able to reassess and reaffirm their emerging hybridity set within a new discourse of equal rights and respect for cultural and religious values within a transnational context.
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Joyce, Nicholas. "Intergroup Media Selection: Media Features and Audience's Social Identity Motivations and Gratifications." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/316934.

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Past research has suggested that exposure to media in which the audience can observe positive interactions between a member or their group and a member of an outgroup can have a positive impact on audience attitudes towards the outgroup. This dissertation examines the reasons why individuals might voluntarily watch these types of intergroup media. Participants were exposed to two television show proposals in which three media features were experimentally manipulated: The social comparison between groups, the stereotypicality of outgroup character, and the presence of intergroup romance. The findings indicate that individuals were motivated to consume media that reduced uncertainty about other groups and increased the perceived status of their own. In addition, although not consistent across the two proposed shows, several of the manipulated media features were found to interact and/or relate indirectly to the attractiveness of the television show through the gratification of these motivations. The theoretical relevance and applicability of these findings is discussed.
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Novy, Leonard. "National identity, mass media and the public sphere." Thesis, University of Cambridge, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.612177.

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Mearns, Graeme William. "Sexual networking : new media, identity and sexual citizenship." Thesis, Manchester Metropolitan University, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511874.

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Responding to a lack of empirical research on a new generation of websites which are orientated towards interaction, this study aims to understand the ways in which sexualised space is constructed through web 2.0.· It does this by analysing the experiences of Turkish-German queers (TGQs) who use the Gayromeo and Delidivane social networking websites. Utilising qualitative data from a web questionnaire survey and both face-to-face and computer-mediated interviews, the study examines the production and consumption of these virtual spaces in light of the difficulties many TGQs are said to experience in their day-to-day lives. This includes racism within gay spaces of consumption, fears of rejection from family and homophobia within a conservative immigrant community. The study demonstrates how these problems are not applicable to the lives of all TGQs and it rejects the emergence of a homogenised 'global gay' identity. It explains instead a multiplicity of identities and heterogeneity to experience. It is argued that the production of personal profiles, usernames and personas can both challenge and reproduce dominant stereotypes. Whilst for some, Gayromeo and Delidivane are a means to assimilation or a pressure to conform; the websites are also central to the formation of alternative spaces in which multiple strands of identity can be expressed and a hybrid (queer) transnational culture celebrated. Furthermore, this study also reveals an online-offline binary in the literature that positions the virtual as being inauthentic against a so-called real. This research challenges this by explaining how the virtual is increasingly being carried within material space on a growing range of web-enabled devices and by describing how sexualised space is increasingly dependent upon the virtual. Consequently, it is argued that there is a greater need to examine how queers engage with web-enabled technologies locally.
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Books on the topic "Media and Identity"

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Media, organizations and identity. Houndmills, Basingstoke, Hampshire, England: Palgrave Macmillan, 2010.

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Bailey, Steve. Media Audiences and Identity. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230501119.

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Chouliaraki, Lilie, and Mette Morsing, eds. Media, Organizations and Identity. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230248397.

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Macnamara, J. R. Media and Male Identity. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230625679.

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Levo-Henriksson, Ritva. Media and ethnic identity: Hopi views on media, identity, and communication. New York, NY: Routledge, 2007.

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Digital identity and social media. Hershey, PA: Information Science Reference, 2013.

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Media and identity in Africa. Edinburgh: Edinburgh University Press for the International African Institute, 2009.

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German media and national identity. Youngstown, N.Y: Cambria Press, 2007.

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Potter, John. Digital Media and Learner Identity. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137004864.

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Khan, Rachel E. Media & culture: Global homogeneity & local identity. Manila: Published and exclusively distributed by Anvil Pub., 2011.

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Book chapters on the topic "Media and Identity"

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Evans, Leighton, and Michael Saker. "Identity." In Location-Based Social Media, 63–86. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-49472-2_4.

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Cohen, Jonathan, Markus Appel, and Michael D. Slater. "Media, Identity, and the Self." In Media Effects, 179–94. Fourth edition. | New York, NY : Routledge, 2020. |: Routledge, 2019. http://dx.doi.org/10.4324/9780429491146-12.

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Fuery, Kelli. "New Media: Habitus and Identity." In New Media, 132–45. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-07250-4_7.

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D’Oliveiro, Michael. "Identity access management." In The Streaming Media Guide, 100–118. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429429750-7.

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Sheyholislami, Jaffer. "Kurdish Identity." In Kurdish Identity, Discourse, and New Media, 47–77. New York: Palgrave Macmillan US, 2011. http://dx.doi.org/10.1057/9780230119307_3.

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Marwick, Alice E. "Online Identity." In A Companion to New Media Dynamics, 355–64. Oxford, UK: Wiley-Blackwell, 2013. http://dx.doi.org/10.1002/9781118321607.ch23.

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Potter, John. "Identity and Storying." In Digital Media and Learner Identity, 39–62. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137004864_3.

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Chouliaraki, Lilie, and Mette Morsing. "Introduction: Towards an Understanding of the Interplay between Media and Organizations." In Media, Organizations and Identity, 1–24. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230248397_1.

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Czarniawska, Barbara. "The Construction of Businesswomen in the Media: Between Evil and Frailty." In Media, Organizations and Identity, 185–208. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230248397_10.

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Thumim, Nancy, and Lilie Chouliaraki. "BBC and New Media: Legitimization Strategies of a Public Service Broadcaster in a Corporate Market Environment." In Media, Organizations and Identity, 47–69. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230248397_3.

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Conference papers on the topic "Media and Identity"

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Morioka, Tsubasa, Nicole B. Ellison, and Michael Brown. "Identity Work on Social Media Sites." In CSCW '16: Computer Supported Cooperative Work and Social Computing. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2818048.2819959.

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Nikolaev, Nikolay Yu. "Media Space As A “Battlefield”: A Historical Narrative Of Modern Ukrainian Media." In International Scientific Forum «National Interest, National Identity and National Security». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.02.02.86.

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Golub, Oksana. "Representation Of Urban Identity In Media Space." In II International Scientific and Practical Conference "Individual and Society in the Modern Geopolitical Environment" Conference. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.04.35.

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van der Walt, Estée, and J. H. P. Eloff. "Identity Deception Detection on Social Media Platforms." In 3rd International Conference on Information Systems Security and Privacy. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0006271105730578.

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Inestya Pratama, Clara. "The Baby’s Identity in Indonesian Television Commercials." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007328703130318.

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Agustian, Ella, and Sutinah Sutinah. "Alteration In Identity Of Talang Mamak Tribe." In International Conference on Emerging Media, and Social Science. EAI, 2019. http://dx.doi.org/10.4108/eai.7-12-2018.2281765.

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Posick, Steven. "Identifying Media in the Modern Era The Domains of Media Identity." In SMPTE 2014 Annual Technical Conference & Exhibition. Society of Motion Picture and Television Engineers, 2014. http://dx.doi.org/10.5594/m001561.

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Jaywant, Nikhil, Sanjay Shetty, and Vinayak Musale. "Digital identity based recommendation system using social media." In 2016 2nd International Conference on Applied and Theoretical Computing and Communication Technology (iCATccT). IEEE, 2016. http://dx.doi.org/10.1109/icatcct.2016.7912010.

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Abrosimova, Ekaterina A. "Ethnic Mass Media: Analysis Of Problems And Perspectives." In International Scientific Forum «National Interest, National Identity and National Security». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.02.02.4.

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Nurannafi, FSM, Elita Rd. Funny, Edwin Rizal, and Slamet Miulyana. "The Identity Construction of Woman Politician on Facebook." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.59.

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Reports on the topic "Media and Identity"

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Ross, Kassandra, and Young-A. Lee. Social Media Era Consumers' Identity Formation: A Symbolic Interactionist Approach to Consumer-Brand Identity Co-creation. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8790.

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Ganda, Madison. Social Media and Self: Influences on the Formation of Identity and Understanding of Self through Social Networking Sites. Portland State University Library, January 2014. http://dx.doi.org/10.15760/honors.64.

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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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5

Bianchi, Francesco, Howard Kung, and Roberto Gomez Cram. Using Social Media to Identify the Effects of Congressional Partisanship on Asset Prices. Cambridge, MA: National Bureau of Economic Research, April 2021. http://dx.doi.org/10.3386/w28749.

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6

Melnyk, Andriy. «INTELLECTUAL DARK WEB» AND PECULIARITIES OF PUBLIC DEBATE IN THE UNITED STATES. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11113.

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The article focuses on the «Intellectual Dark Web», an informal group of scholars, publicists, and activists who openly opposed the identity politics, political correctness, and the dominance of leftist ideas in American intellectual life. The author examines the reasons for the emergence of this group, names the main representatives and finds that the existence of «dark intellectuals» is the evidence of important problems in US public discourse. The term «Intellectual Dark Web» was coined by businessman Eric Weinstein to describe those who openly opposed restrictions on freedom of speech by the state or certain groups on the grounds of avoiding discrimination and hate speech. Extensive discussion of the phenomenon of «dark intellectuals» began after the publication of Barry Weiss’s article «Meet the renegades from the «Intellectual Dark Web» in The New York Times in 2018. The author writes of «dark intellectuals» as an informal group of «rebellious thinkers, academic apostates, and media personalities» who felt isolated from traditional channels of communication and therefore built their own alternative platforms to discuss awkward topics that were often taboo in the mainstream media. One of the most prominent members of this group, Canadian clinical psychologist Jordan Peterson, publicly opposed the C-16 Act in September 2016, which the Canadian government aimed to implement initiatives that would prevent discrimination against transgender people. Peterson called it a direct interference with the right to freedom of speech and the introduction of state censorship. Other members of the group had a similar experience that their views were not accepted in the scientific or media sphere. The existence of the «Intellectual Dark Web» indicates the problem of political polarization and the reduction of the ability to find a compromise in the American intellectual sphere and in American society as a whole.
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Frazon Terra, Carolina. Como identificar o usuário-mídia, o formador de opinião on-line no ambiente das mídias sociais. How to identify the user-media, the on-line opinion maker in social media environment. Revista Internacional de Relaciones Públicas, December 2012. http://dx.doi.org/10.5783/rirp-4-2012-04-73-96.

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8

Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Bilovska, Natalia. HYPERTEXT: SYNTHESIS OF DISCRETE AND CONTINUOUS MEDIA MESSAGE. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11104.

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In the article we interpret discrete and continuous message as interrupted and constant, limited and continual text, which has specific features and a number of differences between traditional (one-dimensional) text and hypertext (multidimensional). The purpose of this study is to define the concept of “hypertext”, consideration of its characteristics and features of the structure, similarities and differences with the traditional text, including the message in the media and communication. To achieve the goal of the study, we used a number of methods typical of journalism. Empirical analysis enabled a generalized description of the subject of study, which allowed to know it as a phenomenon. With the help of generalization the characteristic and specific regularities and principles of hypertext were studied. The system method is used to identify the dependence of each element of hypertext on its place in the text system as a whole. The retrospective method helped to understand the preconditions for the emergence of hypertext, to trace the dynamics of its development. General scientific methods (analysis, synthesis, induction, deduction) made it possible to formulate the conclusions of the study. Thanks to hypertext and the hypertext systems, the concept of virtual reality has gained tangible meaning. In hypertext space, virtuality organically complements reality. The state of virtuality, in this case, becomes the concept of hyperreality, and all this merges into a single whole in the space of computer text. Due to its volume and multidimensionality, hypertext can arouse scientific interest as an interdisciplinary discipline. In today’s world, the phenomenon of hypertext has been the subject of numerous discussions, conferences and research in the field of social communications, linguistics and psychology. Today, a significant number of organizations conduct large-scale research based on the concepts of hypertext associations and associative navigation.
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Zhao, Chun. Suppressors (scsl-scs7) of CSG2, a Gene Required by Saccharomyces cerevisiae for Growth in Media Containing 10 mMCa(2+), Identify Genes Required for Sphingolipid Biosynthesis. Fort Belvoir, VA: Defense Technical Information Center, June 1994. http://dx.doi.org/10.21236/ad1011395.

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