Dissertations / Theses: 'Media and Identity'

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Ward, April. "Adolescent identity formation and social media." Thesis, Canterbury Christ Church University, 2017. http://create.canterbury.ac.uk/16421/.

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Objective: To understand how adolescent social media use is impacting on their identity formation and their developing self-esteem. The degree of emotional investment in the sites, and what motivations underlie discreet social media activities. It also aims to investigate adolescent responses to online feedback and their coping strategies in relation to the feedback. Method: in-depth interviews with 15 white British adolescents aged between 12 and 17 years (9, female, 6 males) consisting of four single sex friendships groups, were thematically analysed. Each group took part in a facilitated focus group, and an unaccompanied focus group. These were followed by an individual interview with the lead researcher. Results: Five key themes were identified: investment, feelings evoked by social media, motivations, observations of social media rules and cultures, and strategies to manage feelings evoked by social media use. Conclusion: while social media is providing an important new context for identity formation, it may be placing added pressures on adolescents’ developmental tasks. Digital youth fear receiving critical feedback online, due to the potential for experiences of shame to be projected widely. They are highly attuned to the quantifiable feedback they receive online and feel pressured to be effortful in their social media activity, which could impact negatively on adolescents’ ability to develop a coherent and stable self (Erikson, 1968) and psychological wellbeing, particularly for those with pre-existing mental health difficulties. A curious and non-judgemental approach to understanding how adolescents are using social media, is necessary in order to encourage supportive conversations.

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Tian, Yufeng. "Chinese National Identity and Media Framing." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6965.

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This study explored the relationship between Chinese national identity and media framing and priming effect by combining the two paradigms, the literature of group identity and the discourses of media cognitive effect. Extending social identity theory (Tajfel, 1981), self-categorization theory (Turner, et al., 1987) and subjective group dynamics theory (Marques, Paez, & Abrams, 1998), the current study drew the distinction between descriptive (cognitive/perceptual) and prescriptive (affective/subjective) fit of the social norms that contributed to social identity. After deliberating the macro concept (the ascribed vs. acquired) of a national identity (Westle, 2014), as well as the social, political, economic and cultural conditions in China, the structure of Chinese national identity (CNI) were delineated by three content-based categories: the meta-structure of the ethnic-cultural (MEC), the flexible ethnic-cultural (FEC), and the civic-institutional (CI) component, with each of which possessed the dichotomy of psychological dimension. The 3×2 matrix of Chinese national identity was hypothesized to have an impact, with structural variation, on evaluative judgments of alternative media frames of stories involving international disputes in China. To maximize internal and external validity, the empirical data had been collected through an online survey experiment with a sample size of 738. The theoretically argued relationship between the CNI, media framing, and the evaluative judgment was in accordance with the results derived from a series structural equation modeling analyses.

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Miller, Alanna Rachel. "Negotiating Religious Identity and Mass Media: Examining the Relationship Among Lived Religion, Mass Media, and Narrative Identity." Diss., Temple University Libraries, 2015. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/340862.

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Media & Communication
Ph.D.
The purpose of this dissertation is to further clarify the role of mass media for evangelicals in negotiating religious identity. This project uses lived religion, cultural studies, and narrative identity as a framework. Over the course of seven months, I conducted participant observation in an American Baptist congregation, where I observed both their religious and media practices. Additionally, I conducted qualitative interviews with selected key congregants to get a fuller picture of both their media use and their narrative religious identity. I found that narratives about media and media use led participants to certain strategies of distancing and/or integrating media with their religious identity. Various narrative tools, such as maps, symbolic inventories, tropes, and spiritual anchors, were used by participants to juxtapose media with their religious practice. By using these tools, participants sought to gain more moral and religious certainty by using media as both a proxy for self and as a proxy for Others. As moral and religious uncertainty is a characteristic of modernity, I conclude that there may be ramifications for larger media use and moral thought.
Temple University--Theses

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Kimura, Keisuke. "Identity in the Shell: Hollywood Film Representations of Japanese Identity." Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu152302397851392.

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Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.

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This thesis explores representations of Paralympians within media and advertising. Scholarly research on disability is extremely limited, with current research focusing on print media, and few studies going as far as to perform a discourse analysis. Media representations play a prevalent role in constructing “disability” and have the power to define what it means to be a disabled person. Using a poststructural theoretical framework, I undertake a critical discourse analysis of television advertisements produced by Nike and Visa to uncover what narratives regarding disability are circulating with regularity. I find these advertisements featuring Paralympians serve to reproduce the myth of the “supercrip”, failing to acknowledge the complexity of individual experiences of those living with disabilities. Further, the simultaneous celebration and marginalization of Paralympians, a key dialectic found within these advertisements is indicative of a larger polemics circulating with regularity regarding people with disabilities within our increasingly neoliberal society.
v, 117 leaves ; 29 cm

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Teriö, Karin, and Michaela Berg. "Personfied Brands : Identity Projects in Social Media." Thesis, Stockholm University, School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-42399.

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The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities.

The empirical material was gathered through qualitative interviews with 13 users of socialmedia, illustrating how individuals actively strive to use these forums to create positiveassociations around their persons.

What is perceived as beneficial communication varies with individuals different socialcontexts, learned through socialization mechanisms similar to those in real life. Social mediacommunication allows individuals to highlight preferable parts of their personality whileminimising negative to a higher extent than what sometimes is possible in the physicalreality, thus increasing the possibilities to communicate a desired self. The insights providedin this thesis can contribute to the understanding of social media as a phenomenon, as wellas increasing the knowledge around individuals purposes and user preferences as consumersof these media.The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for presentation and promotion of their identities.The empirical material was gathered through qualitative interviews with 13 users of socialmedia, illustrating how individuals actively strive to use these forums to create positiveassociations around their persons.What is perceived as beneficial communication varies with individuals different socialcontexts, learned through socialization mechanisms similar to those in real life. Social mediacommunication allows individuals to highlight preferable parts of their personality whileminimising negative to a higher extent than what sometimes is possible in the physicalreality, thus increasing the possibilities to communicate a desired self. The insights providedin this thesis can contribute to the understanding of social media as a phenomenon, as wellas increasing the knowledge around individuals purposes and user preferences as consumersof these media.

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Jan-Khan, Manawar. "Media consumption, identity and the Pakistani diaspora." Thesis, University of Bradford, 2014. http://hdl.handle.net/10454/14789.

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This research seeks to address the issue of media consumption and the formation of diaspora identity within second and third generation British-born residents of Pakistani origin. In recent years there has been much debate centred on this group within the context of domestic and wider international geopolitics of winning hearts and minds, the ‘war on terror’ and the rise of the internet and social media as unrestricted spaces of self-expression. This has had a profound impact on the sense of belonging that transcends national boundaries and becomes a more transnational experience creating new communities of interest. The role of the media and other forms of communication may be a key or important determinant in how these groups, represented by the Pukhtoon and Punjabi in this study, not only see themselves but view representation of their identify and sense of self to a wider public arena. The perceived relationship between Islam and the ‘war on terror’ as formed by the media has had a profound impact on perceptions and mindsets of many of the diaspora. New technology has created a new smartphone generation able to reassess and reaffirm their emerging hybridity set within a new discourse of equal rights and respect for cultural and religious values within a transnational context.

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Joyce, Nicholas. "Intergroup Media Selection: Media Features and Audience's Social Identity Motivations and Gratifications." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/316934.

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Past research has suggested that exposure to media in which the audience can observe positive interactions between a member or their group and a member of an outgroup can have a positive impact on audience attitudes towards the outgroup. This dissertation examines the reasons why individuals might voluntarily watch these types of intergroup media. Participants were exposed to two television show proposals in which three media features were experimentally manipulated: The social comparison between groups, the stereotypicality of outgroup character, and the presence of intergroup romance. The findings indicate that individuals were motivated to consume media that reduced uncertainty about other groups and increased the perceived status of their own. In addition, although not consistent across the two proposed shows, several of the manipulated media features were found to interact and/or relate indirectly to the attractiveness of the television show through the gratification of these motivations. The theoretical relevance and applicability of these findings is discussed.

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Novy, Leonard. "National identity, mass media and the public sphere." Thesis, University of Cambridge, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.612177.

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Mearns, Graeme William. "Sexual networking : new media, identity and sexual citizenship." Thesis, Manchester Metropolitan University, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511874.

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Responding to a lack of empirical research on a new generation of websites which are orientated towards interaction, this study aims to understand the ways in which sexualised space is constructed through web 2.0.· It does this by analysing the experiences of Turkish-German queers (TGQs) who use the Gayromeo and Delidivane social networking websites. Utilising qualitative data from a web questionnaire survey and both face-to-face and computer-mediated interviews, the study examines the production and consumption of these virtual spaces in light of the difficulties many TGQs are said to experience in their day-to-day lives. This includes racism within gay spaces of consumption, fears of rejection from family and homophobia within a conservative immigrant community. The study demonstrates how these problems are not applicable to the lives of all TGQs and it rejects the emergence of a homogenised 'global gay' identity. It explains instead a multiplicity of identities and heterogeneity to experience. It is argued that the production of personal profiles, usernames and personas can both challenge and reproduce dominant stereotypes. Whilst for some, Gayromeo and Delidivane are a means to assimilation or a pressure to conform; the websites are also central to the formation of alternative spaces in which multiple strands of identity can be expressed and a hybrid (queer) transnational culture celebrated. Furthermore, this study also reveals an online-offline binary in the literature that positions the virtual as being inauthentic against a so-called real. This research challenges this by explaining how the virtual is increasingly being carried within material space on a growing range of web-enabled devices and by describing how sexualised space is increasingly dependent upon the virtual. Consequently, it is argued that there is a greater need to examine how queers engage with web-enabled technologies locally.

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Whittenton, Brandy J. "Media role model influence on adolescent identity development." Honors in the Major Thesis, University of Central Florida, 2000. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/211.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.
Bachelors
Arts and Sciences
Psychology

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Cole, Sara Mae. "Ergodic ontogeny| Influences of interactive media on identity." Thesis, University of Maryland, Baltimore County, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3609856.

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Video games represent the future of storytelling, changing the impact of cultural narratives in important ways through a process of learning and internalization of game content that alters players’ perceptions of self and reality. Continued rigorous research of interactive media is necessary because of the speed at which technology changes its capabilities and the dominant nature of its format—it is how many people will tell, hear, and experience stories, culture, and values in the coming years. This dissertation argues that a deeper understanding of how people play video games and what these play experiences mean must rely on interdisciplinary lenses of analysis that value player reports, programming choices, and cultural narratives equally. I establish a theoretical and methodological approach that defines elements of what it means to play video games, and study the qualitative influence of game-play on thought and behavior through pragmatic analysis of interview data. Samples of masculine discourses of game play in the United States provide a starting point for this exploration of video game impact through discussions of play theory, narratology, game programming and interaction with interactive media hardware.

Common social concerns regarding increased violence, aggression, or de-socialization as a result of this medium were not represented in the population presented in this dissertation. Players recognized the allure of the so-called negative aspects of video games, but ultimately expressed a decided disconnect between the real world and virtual experiences of play, describing cathartic and therapeutic reasons for their enjoyment of those elements. An interdisciplinary approach to video game research must be embraced, despite a constant call for quick, universal answers to their most common critiques. Foundational themes for understanding the influence of interactive digital play experiences on personal identity and ideology construction are demonstrated through thematic and sociolinguistic analyses of in-depth interview data. These include play theory, narratology, human-computer interaction theory, and player report data. I draw on the established theoretical backgrounds of these disciplines to suggest a new term, ergodic ontogeny, to describe this complex process of personal development resulting from influences of interactive digital media gaming that reach beyond play experiences.

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Al, Agha Khalil. "New media, identity, and Arab youth in Britain." Thesis, University of Northampton, 2015. http://nectar.northampton.ac.uk/7892/.

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The role of the new media in young people’s lives has led to a debate about the potential of the internet as a means of influencing identity formation and youth participation. A growing body of academic research has shown an interest in understanding this influence. This thesis sets out to study political participation as a form of online engagement through the use of the various new media platforms and how it may affect the process of identity development of Arab youth in Britain. Prior to the recent political developments in the Middle East and the so-called ‘Arab Spring’, British Arab youth were suffering identity uncertainty and had expressed little interest in political participation. During the early stages of the Arab Spring, British Arab youth became involved, in one way or another, in political activities, mainly online. This research combines quantitative and qualitative methodologies in order to achieve accurate results. The targeted group for this study is those between 18 and 25 years old, who were born in Britain or have been living continuously in Britain for at least 10 years. Data collected includes a total of 178 questionnaire samples, and forty individual semi-structured interviews. The core argument of this study is that British Arab youth are willing to participate in politics as long as it is meaningful to them and to the people of their countries of origin. This engagement helps them to balance their cultural identity (Arab) with the host culture (British). That may not contradict with the fact that British Arab youth describe Britain as ‘home’ with confidence. In fact, the balance between Arab and British cultures serves as a stabiliser in the process of identity formation and reformation. The thesis also explores how this active political engagement is reflected, in general, on their own identity construction and development. The evidences of this study suggest that, while online media has a role in providing British Arab youth with accessible and effective online tools, the mechanism of participating and debating all issues without reservation, may contradict the cultural heritage of stepping back from political participation. Therefore, this research affirms the importance of online media tools for British Arab youth reaching new horizons. Participating in political activities is one form of negotiating identity formation or reformation, that in one way or another can contribute to a more effective role of the British Arab community in the public, political and cultural spheres of multicultural Britain.

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Tolley, Rebecca. "How to Manage Your Library’s Social Media Identity." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/5746.

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Brinson, Woodruff Abbie R. "Lady Gaga, Social Media, and Performing an Identity." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1345235126.

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Schreindl, David R. "Fantasy Sports: Establishing the Connection between the Media, Social Identity, and Media Dependency." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1329420677.

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Ostovar, Ravari Mahya. "Three essays on social media and societal resistance." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2018. http://www.theses.fr/2018ESEC0012.

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Dans ma thèse, j'ai exploré le rôle des médias sociaux dans l'organisation et la mobilisation sociales. Théoriquement, je m'appuie sur des concepts sociologiques et organisationnels tels que l'action collective, l'identité collective et les mouvements sociaux, j'adopte une perspective de processus et de pratique et je suis la théorisation sociomatérielle. En adoptant une approche interprétative, j'analyse qualitativement les données provenant de deux sources : les données en ligne (le contenu de MySF, y compris les photos, les légendes et les commentaires) et l'entretien avec le fondateur de la page et ses collaborateurs
In my dissertation, I have explored the role of social media in social organization and mobilization.Theoretically, I draw upon sociological and organizational concepts such as collective action, collective identity, and social movements and adopt a process and practice perspective and follow sociomaterial theorizing. Adopting an interpretivist approach, I qualitatively analyze data from two sources: online data (MySF content including photos, captions, and comments) and interview with the founder of the page and its contributors

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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.

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Master of Science
Department of Journalism and Mass Communications
Barbara DeSanto
Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social media officials and media strategists from the Professional Rugby Organization (PRO). These in-depth interviews will first identify what strategies rugby has used, then will evaluate which strategies efficiency. Second, the in-depth interviews of the club-level social media chairs will also be asked about his or her background in social media strategy. The information collected will be used to make recommendations as to what professional rugby and club-level rugby strategies should be used on social media. The information will also be used to identify what level social media rugby chairs should be educated or trained in using social media, if any. This study also explored the outcomes of the social media efforts for the advancement of rugby in the U.S. as well as emerging sports in the future.

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Silverman, Ben(Benjamin Luke Matanos). "Fursonas : furries, community, and identity online." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127662.

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Thesis: S.M. in Comparative Media Studies, Massachusetts Institute of Technology, Department of Comparative Media Studies/Writing, May, 2020
Cataloged from the official PDF of thesis.
Includes bibliographical references (pages 72-75).
The furry fandom is a loose-knit online subculture of fans devoted to anthropomorphic animal characters. Furries are not necessarily fans of specific media properties, but instead often create their own media, including the "fursona," an anthropomorphic animal character to represent oneself in the community. Conducting empirical research through interviews, participant observation, auto ethnography, and virtual ethnography, I have sought to understand this aspect of furry identity and sociality through a number of disciplinary lenses. In this thesis, I argue that furry queers fandom through several interrelated processes: severing fandom from textual objects; developing queer sex publics; paving new pathways to queer becoming; and displacing online identity through stylized, affective modes of embodiment. These fan practices, as articulated through the fursona, cohere into a queer worlding of virtual spaces.
by Ben Silverman.
S.M. in Comparative Media Studies
S.M.inComparativeMediaStudies Massachusetts Institute of Technology, Department of Comparative Media Studies/Writing

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Sandford, Deborah W. "Construction of Professional Identity in Novice Library Media Specialists." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/msit_diss/109.

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The roles of the person who works in a school library, as well as their title - librarian, teacher-librarian, library teacher, library media specialist, school librarian, library media teacher - have undergone countless revisions since the first official school libraries opened their doors in the early 1900s. Although school library media specialists (LMSs) have struggled to negotiate their identities in public K12 education for decades, this "identity crisis" seems to have reached a critical point due to changes in U.S. learning environments brought about by federal legislation, the implementation of standards-based teaching, the emphasis on standardized criterion referenced testing, and the proliferation and ubiquitous use of computers and the Internet as information sources. Although teacher identity has been thoroughly studied, the ways in which LMSs describe themselves in their professional role and how their identities change from pre-service to in-service are rarely investigated. Using Holland, Lachicotte, Skinner, and Cain’s (1998) theory of identity and their concept of figured worlds as a framework, this study explores how four novice LMSs negotiated the identities made available to them in the figured worlds of their public K12 school environments. The following questions guided the study: 1. How do novice library media specialists describe their professional identities? a. How does personal history inform the construction of professional identity of novice library media specialists? b. How do novice library media specialists negotiate identity within the figured worlds of public K12 schools? The four participants were first year LMSs recruited from a large urban school district in the southeastern United States. Data collection took place over the course of the 2011-2012 school year and included in-depth interviews, document analysis, journal responses, and observations. Findings indicate that the figured worlds in which novice library media practitioners begin their careers are often shaped by the experiences that faculty, administrators, and students have had with previous LMSs and bear significant influence on the identities afforded new LMSs as well as their own experiences with LMSs prior to their preparation programs.

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Edison, Alicia Yancey George A. "The impact of the media on biracial identity formation." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-5185.

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Rungsrisawat, Somdech. "Thai youth consumption of media : globalisation and Thai identity." Thesis, University of Westminster, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434283.

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Robins, Scott James. "The relationship between team identity and sports media consumption." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22825.

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With the emergence of new media platforms one wonders about the impact new media is having on sports fans’ media consumption patterns. Are traditional media platforms still having the same impact on the sports fan relationship, or has there been a shift across to new platforms? Looking through the lens of the Psychological Continuum Model (PCM) framework, we analyse the impact of team identification and sports fans’ media consumption patterns.Trying to gain an understanding across various sports and to reach as many fans as possible, the snowballing technique was deployed. Using quantitative data allowed us to establish emerging patterns through categorical data. This study used cross-sectional data, which allowed us to take a snapshot in time of what the current trend in fans’ sports media consumption was. 235 sports fans media consumption patterns were analysed using the PCM staging algorithm and a sports media consumption instrument.The results throughout this study reflect that new media is having an impact on team identity and sports fan media consumption. The findings suggests that fans that display higher levels of team identification on the PCM framework, i.e. attachment and allegiance to teams, are more likely to engage regularly on social media, especially Twitter. As such, marketers, sports teams and associations need to look at how they engage with social media broadly and Twitter in particular. Various constructs impact sports fans’ media consumption patterns and, as such, marketers, sports teams and organisations need to ensure that they maintain relevance with their targeted demographic to ensure the continued engagement with sports fans.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted

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Edison, Alicia. "The Impact of the Media on Biracial Identity Formation." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc5185/.

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Biracial individuals undergo a developmental process that is different than monoracial individuals. Not only do they have to develop a strong and cohesive self-esteem, but also develop a strong and cohesive racial identity to have a healthy self-concept. The media is a social structure that has infiltrated into many aspects of American lives, including their racial identity. The media perpetuates current beliefs concerning race and racial identity. This research investigates how biracial identity has been portrayed in the media. Historically, biracial individuals have been portrayed as the tragic "mulatto" because of their confused racial background. In addition, mulatto women have been stereotyped as exotic and sexual objects. A content analysis was used to investigate how the media presents biracial identity. Only movies with black/white biracial individuals were watched. The categories under study included perceived race, character's race, skin color, likeability, sex appeal, ability to contribute, ability to be violent, mental health, overall positive portrayal social, and negative portrayal score. This study may suggest that the media is making attempts to rectify old stereotypes. Overall, this study does demonstrate that the media portrays biracial and black characters differently in film. One overarching theme from these results implies that the perception of race is more salient than one's actual race.

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Karenzi, Fabrice. "Football and a New National Identity : An Audience Survey of Rwandan Professionals." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-58769.

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Literature connects sports with creating a feeling of unity and nation building amongst people. In a country such as Rwanda, a nation that is rebuilding itself after ethnic tensions that resulted into genocide against one of the ethnic groups, the Tutsi, it is important to understand the role of the new national identity in the process of rebuilding the country. Subsequently, this study aimed at investigating the link between national identity and sport specifically how professionals in Rwanda, as football fans, perceive their national identity. To this end, the study used survey questionnaire to investigate perceptions of new national identity. The findings relate football to the new national identity based on unity and professionals identify themselves with that new national identity. These findings suggest that football plays an important role in building the national identity for a country. This study presents original findings about new Rwandan national identity and its representation and, thus, fills a gap in existing literature. It also serves as a basis to study further the Rwandan national identity.

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Sanger, Nadia. "Representations of gender,race and sexuality in selected English-medium South African magazines, 2003-2005." Thesis, University of the Western Cape, 2007. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_4676_1257932253.

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The aim of this study was to explore representations of gender, race and sexuality in a select group of South African magazines - Men's Health, FHM, Blink, True Love, Femina and Fair Lady - between 2003 and 2005. From a feminist poststructuralist perspective, it was argued that these magazines presented particular subjectives as normative
privileging and centerig one pole within dichotomies of gender, race and sexuality.

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Nelsen, Mindy M. "Digital Identity and Performance:How Student Identity Construction can be Influenced Through Digital Social Media and Expressed Through Theatrical Performance." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5566.

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Adolescents and teens are surrounded by a myriad of influences that affect how they see and present themselves. Contemporary communication for these young people frequently happens in an online forum through digital social media. The primary purpose of this master's thesis is to examine the affect of digital social media on adolescent and teen identity construction and perception of self and other. Further research was performed to identify how that identity can be expressed through theatrical performance. The first chapter is a review of current literature, theory and practice of those within the educational paradigm who are trying to incorporate media literacy skills into contemporary pedagogy. An action research project was formulated to create lesson plans that aid students in engaging critically with digital social media and then empowering them with the skills to access, analyze, evaluate and create that media. Students then use their findings in the creation of a devised theatre piece. Chapter Two discusses the methodology involved with the gathering of the data and the process of analysis using open coding. Chapter Three presents the findings and exhibits student work and Chapter Four analyzes the findings and presents a course for future study, research and use of the findings in the contemporary drama classroom.

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Jim, Alice Ming Wai 1970. "Urban metaphors in Hong Kong media art : reimagining place identity." Thesis, McGill University, 2003. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=84516.

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This dissertation examines representations of the city and media art in Hong Kong from the late 1980s to the present to establish a link between the ways in which the city's place identity is re-imag(in)ed. Charting the course of media art in Hong Kong in relation to the parallel development of contemporary art in the region, it provides critical analyses of dominant urban metaphors that play a significant role, both locally and internationally, in the current representation of Hong Kong and its artistic practices. Specifically, the study explores how media artists have been dealing with four central urban metaphors that frequently arise in discussions of Hong Kong in relation to its place identity: City in Transition, Panoramic City, Compact City, and Mobile City. The hypothesis of this essay concerns the ways in which both the selected media artists and their works negotiate central urban metaphors in their search for Hong Kong's place identity. I designate each of these negotiations as a 'spatial portrait': a space of representation in which social experiences and relations are reconstructed and investigated. Through the critical analysis of these spatial portraits, I consider the development, shifts and imbrications of urban metaphors for Hong Kong and their contributions to, as well as their limitations for, understandings of artistic representations of urban space. Recognizing the local-global nexus from which these works emerge through considerations of the imaging of Hong Kong in the media and tourism industries, I propose an interpretation of the metaphor of the Mobile City as an updated version of the City of Transition. Ultimately, this dissertation offers an understanding of urban metaphors in Hong Kong media art in relation to the re-imag(in)ing of place identity situated between globalization discourse and the cultural politics of urban space, location and representation. It concludes that contemporary art's contribution to t

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Moussa, Hanan Ezzat. "Social media influencers and the online identity of Egyptian youth." Doctoral thesis, Universitat Rovira i Virgili, 2020. http://hdl.handle.net/10803/669811.

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En aquesta tesi, m'he proposat investigar la relació entre els anomenats influencers en xarxes socials i la identitat de la joventut egípcia en la xarxa. Egipte és el context d'aquest estudi: un país de caràcter tradicional, patriarcal i profundament religiós. Dels seus joves s'espera que portin un canvi a la societat, però, al mateix temps, s'enfronten a múltiples desafiaments quotidians i a dificultats en l'àmbit de la identitat. En aquest estudi s'examina com, en un país en desenvolupament de cultura no occidental, els processos de construcció identitària dels influencers en xarxes socials i dels seus seguidors i seguidores s'interconnecten a través de les seves autopresentacions i interaccions en línia. He desenvolupat una metodologia qualitativa d'entrevistes en profunditat amb nou influencers i divuit dels seus seguidors i seguidores. Les entrevistes han generat una gran quantitat d'informació, noves percepcions i perspectives tant dels primers com dels segons. S'han trobat així mostres evidents que els influencers en xarxes socials tenen un paper indirecte en la construcció de la identitat digital dels joves en inspirar als seus seguidors i seguidores perquè aquests canviïn les seves actituds i comportaments, la qual cosa acaba reflectint-se en la seva identitat en la xarxa i en la seva forma d’autopresentar-se en línia.
En esta tesis, me he propuesto investigar la relación entre los llamados influencers en redes sociales y la identidad de la juventud egipcia en la red. Egipto es el contexto de este estudio: un país de carácter tradicional, patriarcal y profundamente religioso. De sus jóvenes se espera que traigan un cambio a la sociedad, pero, al mismo tiempo, se enfrentan a múltiples desafíos cotidianos y a dificultades en el ámbito de la identidad. En este estudio se examina cómo, en un país en desarrollo de cultura no occidental, los procesos de construcción identitaria de los influencers en redes sociales y de sus seguidores y seguidoras se interconectan a través de sus autopresentaciones e interacciones en línea. Se recurre para ello a una metodología cualitativa de entrevistas en profundidad con nueve influencers y dieciocho de sus seguidores y seguidoras. Las entrevistas han generado una gran cantidad de información, nuevas percepciones y perspectivas tanto de los primeros como de los segundos. Se han hallado así muestras evidentes de que los influencers en redes sociales tienen un papel indirecto en la construcción de la identidad digital de los jóvenes al inspirar a sus seguidores y seguidoras para que estos cambien sus actitudes y comportamientos, lo que acaba reflejándose en su identidad en la red y en su forma de autopresentarse en línea.
This thesis seeks to investigate the relationship between social media influencers and the online identity of Egyptian youth. The context of this study is Egypt, a country of traditional, patriarchal and keenly religious nature. Its youth, while being expected to bring about change in the society, face many challenges on a day-to-day level and struggle with their identity. The study explores the way in which social media influencers’ and fans’ processes of identity construction are connected through their online performances and interactions in a non-Western developing culture. The study employs a qualitative methodology through in-depth interviews with nine influencers and eighteen of their fans. The interviews generate a wealth of information, insights and perspectives from both parties. The study found that there is evidence that social media influencers play an indirect role in the construction of the online identity of youth through inspiring their fans to change their attitudes and behaviours which ultimately reflects on their online identity and self-presentation.

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Hanna, Jonathan A. "Closet Space: Investigating Gay Identity through Advertising in Gay Media." Scholar Commons, 2010. http://scholarcommons.usf.edu/etd/3667.

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The objective of this research was to examine advertising in gay media publications, namely, The Advocate, in order to assess how advertising corresponds with gay identity formation. This study differed from previous inquiries in that the application of hegemony theory formed the basis of the project and was used as a tool to explicate the preponderance of certain images in gay media advertising and what they signify for gay men. Likewise, a phenomenological method of analysis was applied to the advertisements in order to render them more accessible as aesthetic and literary mediums. Classifying the advertisements according to their notional basis resulted in the partitioning of the ads into groups or "parables" of advertising, a method of classification which mimics historical categories recognized in American history and culture. The sum of the project emphasizes the hegemonic structures that characterize gay male images within a broader GLBT sociocultural framework.

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Nedpogaeo, Asawin. "The glocalisation of Thainess : media, national identity and 'the other'." Thesis, University of Westminster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410595.

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McLoone, Martin. "Representation and identity : film, television and the media in Ireland." Thesis, University of Ulster, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274096.

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Felsted, Kaitlin Eve. "How Social Media Affect the Social Identity of Mexican Americans." BYU ScholarsArchive, 2013. https://scholarsarchive.byu.edu/etd/3828.

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This is a thesis conducted qualitatively using the Grounded Theory approach where in-depth interviews were conducted with 12 legal Mexican Americans in order to understand how social media affect Mexican Americans' social identity. This effect was understood by discovering the relationships between social identity theory and integration. Results showed that Mexican Americans felt that social media helped them with their English skills and connected them to their friends and family in Mexico. Mexican Americans were able to use social media to connect to their in-group community, and Mexican American community leaders were able to connect Mexicans to their in-group within specific areas of the United States. Mexican Americans interviewed said they often felt disconnected from Americans who had spent their whole life in the United States. In regards to social media and disconnect, Mexican Americans felt that online news, especially news sites' comment boards, poorly represented their culture, often focusing on the negative more than the positive.

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Reed, Elizabeth Helen. "Making queer families : identity, LGBTQ parents, media, and cultural representation." Thesis, University of Sussex, 2016. http://sro.sussex.ac.uk/id/eprint/65964/.

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This thesis investigates how lesbian, gay, bisexual, trans and queer parents interact with media representations. I identify two significant gaps in current scholarship on this topic. One between queer theory and LGBTQ sociology, where claims about the possibility of radical politics are disconnected from studies of everyday life. The other, between media studies and sociology of the family, where the central role of media in constituting identity drops out of discussions about everyday LGBTQ lives. As a result of this mapping of the field I formulated these key research questions: how do LGBTQ parents negotiate media culture? How do LGBTQ parents negotiate visibility and intelligibility for their families and how do they experience media invisibility? And, what conditions of family and what broader social possibilities are generated by the interactions LGBTQ parents have with media? These research questions framed the design of a project in which I conducted semi-structured interviews with thirty LGBTQ parents living in the UK. The thesis takes this primary empirical material together with reference to scholarship on media culture, family formation, and queerness, and posits that media representation is a core constituent of identity formation and central to how we can understand the making and maintenance of LGBTQ-parented families. I examine how ideas about what a ‘normal' or heterosexual family looks like shape the experiences and quest for intelligibility, legitimacy and visibility; how parents conceptualise their families in relation to the possibility of articulating radical identities; and the notion of generational rupture and inheritance as it is managed through media and community. The key findings of this thesis are that LGBTQ parents employ a variety of strategies to tackle media invisibility; LGBTQ parents both conform to, and resist, narratives of family as intrinsically normative; LGBTQ parents negotiate new representations of family and produce new narratives of the meaning of radicalism. Finally, I show that media is central to the identity work of LGBTQ parents, and is strongly implicated in the construction of home and family life. I offer a thesis which contests the meaning of futurity and normativity in queer theory and interjects in the discussion on the cultural formation and meaning of family.

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Pascasio, Luis. "Diaspora Media: A Rhizomatic Study of Identity, Resistance and Citizenship." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1610106465194871.

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Blücker, Bäckström Viktor, and Victor Peolsson. "Social Identity in Social Media : A Qualitative study on Upper Secondary Students Experiences in Social Media." Thesis, Linnéuniversitetet, Institutionen för psykologi (PSY), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40510.

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Syftet med föreliggande studie var att undersöka hur gymnasieelever upplever sociala medier utifrån Tajfels (1974) Social identity theory (SIT) samt vilka negativa och positiva aspekter gymnasieelever upplever med sociala medier. Med hjälp av en kvalitativ intervjumetod utgör svaren från tolv gymnasieelever i södra Sverige empirin för studiens resultat. Tidigare forskning har visat att responsen av andra medlemmar på sociala medier spelar stor roll för ungdomars psykiska välbefinnande. Resultatet visade att anledningen till informanternas användning av sociala medier till stor del berodde på att andra i deras umgängeskrets var aktiva, att informanterna upplevde kränkningar som ett oacceptabelt, men vanligt förekommande, beteende på sociala medier. Allt material bearbetades utifrån Burnards (1991) innehållsanalys där författarna utifrån empirins basala koder konstruerade följande huvudteman/underteman: kommunikation/anonymitet, etik/olämpligt beteende och tillhörighet/gruppidentitet. I diskussionsavsnittet diskuterade författarna resultatet med utgångspunkt utifrån den tidigare forskningen samt SIT. Här diskuterades bland annat att både tidigare forskning samt föreliggande resultat har funnit att individer upplevde en trygghet i att diskutera ämnen av mer kontroversiell karaktär bakom en skärm.

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Karmark, Esben. "Organizational identity in a dualistic subculture : a case study of organizational identity formation in Lego Media International /." København, 2002. http://www.gbv.de/dms/zbw/360390374.pdf.

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Slemang, Zainab. "Sense of Style: constructing identity and managing impressions on Lookbook.nu." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/22902.

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This dissertation aims to explore how user-generated fashion content within the specific online community of Lookbook.nu is influenced by a set of underlying ideologies, such as beauty, power and gender to create specific and homogenous fashion identities in line with mainstream fashion trends, and which inform users' formation of identity within the structure of a community space. The aim of identifying the ideologies at play on the web site is to raise an awareness of how an individual's identity is influenced by others within his or her community space, even if that community happens to reside online. Furthermore, the means that inform the structures found on the community web site as well as the way in which the ideologies operate to maintain a certain criteria and level of fashion generated by users will be discussed in relation to identity formation. To determine how Lookbook users' perceive and portray identities on the site, semiology and multimodal discourse analysis were employed. It is important to keep in mind that while the media content in this thesis is as current as possible and while a great deal of content still exists on Lookbook, the platform is continuously evolving with new additions to its terms of use, mediums of access and overall design.

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Lloyd-Thomas, Katharine Sarah. "The International Committee of the Red Cross: A Century of Consistency : A Care Study of Visual Identity on Facebook." Thesis, Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-39680.

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The International Committee of the Red Cross and Crescent Moon (ICRC) is a leading global humanitarian organization. Despite an exemplary operational record, the ICRC has an imperfect communication history: slow to respond; painfully neutral; and unwilling change. ICRC history, diplomatic and humanitarian communication has been well researched. However, few studies, outside of Maillot (2017), address ICRC SM communication within the ICRC historical context. There is a fundamental value in understanding how an INGO is responding to the challenges of public advocacy communication on SM. This review should allow the identification of improvement areas for digital diplomacy. As a first mover, ICRC policy on SM would lead the industry through a digital evolution. Inexhaustible SM growth has increased both the type and the frequency of posting. INGOs are now posting multiples times per day; visuals are the dominant media form; and there is a growing need to use visual content that stands out. This sudden proliferation of visual, including 360 ° video footage (Garcia-Orosa, 2020), has opened conversations on the dehumanization of suffering (Chouliaraki, 2006), the lack of representation, and repeated content with colonialist tone. Capability gaps have become apparent as organizations struggle to keep pace with the change. This Case Study reviews the visual content of the ICRC on Facebook within the historical visual context. Focusing on visual Facebook posts from the ICRC, the selected ICRC visual content was analyzed using Barthes (1957) Mythological approach within a historical context. It will be argued that opportunities exist to evolve the visual identity to avoid reinforcing social stereotypes and improve authentic representation. To raise awareness and funds, the ICRC continues to use more old-fashioned and occasionally colonial visual imagery; it feels like the organization is imprisoned by the strength of its historical identity. Solutions are outlined to help define a new way forward including: first, a cultural evolution to help the organization avoid the pitfalls of the past; second, an openness to training. capability gaps are normal – seeking help to train the organization will improve SM effectiveness.

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Edenkrantz, Reuben, and Edvin Holpers. "The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105086.

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The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. As a consequence, people have to a large extent become digital natives. This has led to firms and brands sensing opportunities within the medium and the utilisation of its different unique vehicles. In combination with practitioners increased interest and utilisation of social media from a business standpoint, business and marketing researchers have conducted increasing amounts of research on the area. Subsequently, the researchers of this paper identified the need for an increased understanding of social media marketing strategies, as further highlighted by other researchers in previous studies on the field of social media marketing. Thus, the purpose to contribute to an increased understanding of social media marketing and how this international medium, with its unique features and possibilities, could be used as a marketing tool by companies in their respective industry and market was formulated. To provide the profound understanding stated, due to the complex nature of the matter at hand, an abductive approach was used and motivated for. The theories and concepts used for formulation of the questions in the operationalisation, for the semi-structured interviews, was presented from a broad to narrow structure under the literature review. Furthermore, the theories were summarised in the conceptual framework. The following analysis categorised and positioned the informants and their respective firms under four sub-concepts of the main concept of social media marketing strategies. These categorisations laid the foundation for the conclusion of the paper and the answering of the posed research question. The final chapter then concludes by stating the researcher’s recommendations and the presentation of an example of a possible model for the stages of utilising social media to its fullest extent. Finally, limitations and avenues for future research topics are presented and concludes the paper. The paper provides an increased and profound understanding of how four Swedish firms, in different sectors, utilise the same tool for digital marketing. We suggest that all firms active on social media for marketing purposes, should aim to adapt their marketing towards the full utilisation of all its features and possibilities. Furthermore, a process of adapting traditional marketing to the new form of social media marketing, utilising the mediums unique features and possibilities are subsequently discussed. A possible future model to describe this adaptation process are presented and further elaborated upon as one avenue for future research.

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Fagan, Jill Anne. "Religious identity and its relevance in interpreting media portrayals of Muslims." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Thesis/Summer2006/J%5FFagen%5F061506.pdf.

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Su, Yiran. "ATHLETIFICATION: ATHLETIC IDENTITY AS AN ASPIRATIONAL CONSUMPTION SIGNAL ON SOCIAL MEDIA." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/553392.

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Tourism and Sport
Ph.D.
This dissertation focuses on the digital presentation of athletification, a process through which non-athletes incorporate an athletic identity into their self-concept. Although many studies have explored consumer behavior driven by team identification and how athletes manage impressions on social media, extant literature has devoted little attention to the symbolic meaning of virtual athletic identity and its impact on consumption from a non-athlete’s perspective. Using a multimethod approach, this dissertation is divided into three standalone essays and examines the following in the context of influencer marketing: 1) the use and role of digital athletic identity in building a digital self-brand; 2) the motivation and consequences of constructing a digital identity; and 3) the impact of a digital athletic identity on consumers. This dissertation contributes to the literature by constructing a theoretical foundation for athletification as a self-branding tool on social media and uncovering its influence on consumers’ attitudes and behaviors. These studies offer insights for social media influencers and marketers attempting to leverage their impacts on consumers. Findings also provide actionable strategies that could improve the promotional messages presented online.
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Lee, Hojeong. "DIGITAL MEDIA AND THE KOREAN DIASPORA: A JOURNEY OF IDENTITY CONSTRUCTION." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/512560.

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Media & Communication
Ph.D.
This dissertation explores how developed digital media technology influences individuals’ daily lives and their everyday practices. Furthermore, it examines how digital media usage has impacted diasporic members’ identity construction process. With the example of the Korean diaspora in the United States as a case study, this dissertation focuses on the impact of digital media, first, in regard to the ways in which diasporic members communicate with others and respond to the national and social issues of the homeland, and second in regard to their understanding of themselves, as well as their surroundings. Through an analysis of in-depth interviews with 35 Korean immigrants and my fieldwork in the New York City, Jersey City, and Philadelphia metropolitan areas from October 2016 to March 2017, this dissertation examines how and to what extent Korean diasporic members have connected to and paid attention to their homeland issues, and how they have responded to them, in tandem with the development of media communication technology throughout the immigration history of the Korean diaspora. This research finds that the advent of digital media has had a significant impact on the Korean diaspora. Despite a generational split in terms of Korean diasporic members’ digital media usage, all of my interviewees use digital media on a daily basis to interact with others, regardless of geographical limitations. As a result, global digital diaspora enables Korean diasporic members to reconfirm the significance of the Korean diaspora. These members recognize the Korean diaspora not as an exclusive community limited to specific local individuals, but rather as a transnational community on a global level. Hence, Korean diasporic members’ self-identification is often based on such an understanding of the Korean diaspora.
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Zeno, Basil. "Nationalism, Identity, Social Media and Dominant Discourses in Post-Uprising Syria." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1439414162.

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Chester, Anne Connolly. "Foodie Culture, Muslim Identity, and the Rise of Halal through Media." Ohio University Art and Sciences Honors Theses / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ouashonors1493210482912763.

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Levesque, Lauren Patricia. "Media Culture, Artifact and Gender Identity: An Analysis of Bratz Dolls." Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28628.

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It could be argued that girl's play is witnessing a drastic transformation. This alteration is fostering much debate surrounding young girls and their notion of self identity. Neil Postman (1982) argues that childhood no longer exists as it has disappeared through the mass media. Likewise, Sharon Lamb (2001, 2006) argues that young girls are continually being sold the ideal attitude and a hyper-sexualized self identity through the media messages and products they consume. Such a problematic transformation raises several concerns with regards to girlhood studies. My research asks how MGA Entertainment's Bratz dolls place identity formation into question. By exploring the aforementioned notions, my research explores girl's play and identity and looks at how it contributes to the shaping of how a girl's choice in play impacts girlhood. I argue that such a claim would be best explored and answered through interviewing young girls and their mothers.

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Whomsley, Stuart. "Identity search : special media interest in a clinical learning disabilities population." Thesis, University of Leicester, 2000. http://hdl.handle.net/2381/31306.

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The current research investigated the strong interests in media characters or narratives for a group of adults with learning disabilities seen by clinicians for behavioural and mental health problems. These interests were termed "Special Media Interests". Six people with learning disabilities and a special media interest were interviewed (four interviewed once, two interviewed twice). Independently, seven clinicians were interviewed: clinicians (n=5) whose clients had been interviewed and clinicians (n=2) whose clients (n=3) were not interviewed. There were seventeen interviews in total. A grounded theory method was utilised to analyse the interviews and the findings of this analysis were as follows. People with learning disabilities and special media interests made comparisons of themselves to their interest: parallels were drawn, transformational desires expressed and the transition from child to adult focused upon. Comparisons necessitated people with learning disabilities and special media interests reality testing media representations. Indicators of both interest control and indicators of the strength of interest were found. Special media interests were considered to have both positive and negative consequences. There were indications of individual features characteristic of those with special media interests as well as the features of media interests that make them attractive. The findings of the current research are set within a context of special media interests as being of therapeutic utility in clinical work and as informative about the lives of people with learning disabilities: in these interpretations the conceptualisation of self-pluralism was important. A framework of enquiry for clinicians to explore and assess their clients' special media interests is presented.

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Josefsson, Sonja, and Thorén Christine Kihl. "Klädreklam, ungdomar och identitet." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-2968.

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Mediesamhället av idag påverkar människan på olika sätt. Vi väljer medvetet medier som vi verkligen vill använda. Andra medier, som vi inte väljer, påverkar oss på ett indirekt sätt och detta kanske vi inte lägger märke till. I medieperiferin finns reklamen. Reklamen är tänkt att påverka och göra oss uppmärksamma på olika företeelser. Detta kan ske genom aktuella bilder, situationer och musik, som har konstruerats av reklambyråer, för att skapa uppmärksamhet, delaktighet och igenkännande hos den eventuella kunden.

Vi, som blivande lärare, har velat undersöka och klargöra hur klädreklamen påverkar dagens ungdomar och om/hur skolan arbetar med dessa frågor. Syftet med vår uppsats är att empiriskt undersöka och intervjua ungdomar och därigenom tydliggöra hur ungdomar påverkas av reklam. I första hand har vi undersökt och fokuserat på TV-reklam. Vår studie är kvalitativ och vi har gjort ett urval av ungdomar och lärare. Vi genomförde vår studie på en och samma gymnasieskola för att undersöka hur man idag arbetar med, förhåller sig till reklam och begreppet identitet i skolan.

Resultatet av vår studie har visat att medvetenheten och kunskapen kring hur reklam fungerar och påverkar är låg bland de ungdomar vi har intervjuat. För att förstå varandra bättre, motverka fördomar och märkeshysteri bör lärare och elever uppmuntras till att diskutera de grundläggande värderingar som finns i reklambudskapen. En diskussion kan motverka t ex mobbing när det gäller olika klädval d v s uppmuntra till tolerans av olika individers val av klädstil. Den slutsats, som vi har kommit fram till, är att ungdomarna anser att deras kompisar påverkas mera av reklam än de själva gör. Medvetenheten om reklamens påverkan skiljer sig också mellan killar och tjejer. Tjejer har en viss insikt och medger att de påverkas generellt av reklambudskapen medan killarna är tveksamma till om de överhuvudtaget påverkas. Lärarnas åsikter om elevers klädstil i skolan tar vi också upp i denna uppsats. Enligt vad som framkommit i vår studie kan elever genom sin klädstil uttrycka värderingar, attityder och beteenden.

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Marston, Christopher C. "Constructing national identity a qualitative analysis of separatism /." Full text available online (restricted access), 2002. http://images.lib.monash.edu.au/ts/theses/Marston.pdf.

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Long, Jacob Andrew. "Time Dynamics and Stability of Political Identity and Political Communication." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1595519865595447.

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Dissertations / Theses on the topic 'Media and Identity'

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