Relevant bibliographies by topics / Media and social communication

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Media and social communication'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Media and social communication"

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Krithika, KS. "Communication Media and the Ensuing Social Activism." Journal of Advanced Research in Journalism & Mass Communication 05, no. 04 (October 31, 2018): 81–87. http://dx.doi.org/10.24321/2395.3810.201823.

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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (August 8, 2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.

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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.
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Fidiyani, Rini, Dewi Sulistianingsih, and Pujiono Pujiono. "LAW AND ETHICS IN SOCIAL MEDIA COMMUNICATION." Jurnal Dinamika Hukum 17, no. 3 (October 24, 2017): 258. http://dx.doi.org/10.20884/1.jdh.2017.17.3.1665.

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Every Environment Has Its Own Laws And Ethics Which Guide Behavior; However, It Does Not Mean That Anybody Is Able To Obey It And It Rises Three Consequences At Legal, Ethic And Social. This Research Is A Quantitative Research With Law In Action Approach, It Is A Non-Doctrinal And Empirical Social Science Study. Internet Brings The World To New Ways Of Thinking, And Communicating. Netiquette Is An Ethical Guide In Behaving / Communicating Among Netizens. Teachers’ Awareness To Communicate Well In Smk Bakti Purwokerto Is At A Poor Level. Bad Habits Communications In Real-World Are Brought Into Cyber Which Often Create Legal Issues. Although No One Has Proceeded To Justice, It Is Quite Worrying Since Their Position As Teachers Should Be Role Models For Their Students. It Is Necessary To Realize The Awareness Of Compliance With The Law And Ethics Of Cyber Communication For These Teachers.Keywords: Netiquette, Internet, Social Media, Law And Ethics, Communication.
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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (June 1, 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.
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Angelova, Luchia, and Bozhidar Angelov. "MEDIA, EDUCATION, SOCIAL COMMUNICATION." Education and Technologies Journal 11, no. 1 (August 1, 2020): 42–45. http://dx.doi.org/10.26883/2010.201.2167.

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The processes of interaction between social phenomena and individuals are presented and analyzed. This article examines media literacy as the basis of the link between media and education. Where the formation of digital competences becomes an indispensable part of the pedagogical interaction as well as of class curricula at all levels.
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Isaacs, David. "Social media and communication." Journal of Paediatrics and Child Health 50, no. 6 (June 2014): 421–22. http://dx.doi.org/10.1111/jpc.12555.

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Brown Sr., Michael A. "Social Communication." International Journal of Interactive Communication Systems and Technologies 8, no. 1 (January 2018): 20–34. http://dx.doi.org/10.4018/ijicst.2018010102.

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Scholars continue to analyze the past, present and future of computer mediated communications (CMC) in an attempt to make sense of the pervasive social media environment in which people operate today. George Santayana said, “those who cannot remember the past are condemned to repeat it.” Social media grew, in part, out of a need to overcome communication limitations of geographical distance and time. in the process, human connection has suffered and some may even long for a way to close the geographic distance or approximate face-to-face interactions. this examination looks at hybrid approaches to social communication.
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Fourie, Pieter J. "The Communication Style of Social Media Communication." International Journal of Interdisciplinary Social and Community Studies 13, no. 2 (2018): 1–10. http://dx.doi.org/10.18848/2324-7576/cgp/v13i02/1-10.

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Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (August 30, 2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

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The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficulties in marketing communication, this study was held with purpose to examine the marketing communication activity in social networking media facebook. The study used a qualitative approach, that used interview ,observation and documentation, to assess the activity of SMEs marketing communications in facebook page, the setting of the research was the SMEs who success performed marketing communication in social networking media facebook. The results of this study resulted in a model of marketing communication through social networking media facebook page, which is useful as a guide for SMEs who will do the marketing communications.
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Snoussi, Thouraya. "Social Media for Crisis Communication Management." International Journal of Business and Management Research 8, no. 3 (September 30, 2020): 64–72. http://dx.doi.org/10.37391/ijbmr.080302.

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This paper analyzes trends related to the role of social media in crisis communication. The author posed a question about the attitudes of online media actors (communication, public relations and marketing experts) towards using social media as a strategic communication tool in times of crisis; Emphasis on two different crises: the 2016 Turkish political crisis and the global health pandemic (COVID-19) in 2020. Communications actors' perceptions and behaviors of social media in times of crisis were tracked through a mixed method (a content analysis of 40 online publications about the military coup attempt in Turkey, and 20 semi structured in-depth interviews about the usage of social media during the quarantine period). The results showed that social media is a lifeboat that is provided to organizations in times of crisis, as communication with customers becomes a vital factor in managing critical situations. Meanwhile, some participants expressed reservations about confidence in the use of social media in times of crisis, stressing that these networks are a double-edged sword. As the keyword for crisis management, a strategic communication plan should take place via social media to discuss customer inquiries with clients, answer their questions, and try to reduce their anxiety, according to the interviewee.
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Dissertations / Theses on the topic "Media and social communication"

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Oredsson, Lindsey. "Communicating Responsibility : Audience reception of CSR communication on social media." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104697.

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This study offers insight into international audience reception of Corporate Social Responsibility (CSR) communication. Swedish companies are currently reaching international audiences through a variety of social media channels and this study analyzes how audiences in Sweden and the U.S. respond to specific messages.   Qualitative interviews with professionals offer background information on how CSR is currently communicated while audience responses to CSR communication are gathered through a web-based survey and focus groups consisting of American and Swedish citizens.   Results indicate that the two countries have more similarities than differences. Americans have a slightly more positive outlook on the communication and they are more likely to look up information about CSR initiatives after hearing a corporate message. This might indicate a more profound interest. Cultural and social differences are given as a possible explanation for the key differences.
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Dennison, Jeffrey M. "Social media and thinspiration." Thesis, Gonzaga University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10252031.

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Thinspiration and pro eating disorder (“pro ana”) social media content is prevalent and widely used by sufferers of eating disorders (ED). The risks associated with thinspiration and pro anorexia social media include continued disordered eating, poor self-esteem and perpetual body image dissatisfaction leading to depression and other psychological problems. However, little is known about why females continue to seek out this media or what are the reported impacts of continued usage. The goal of this research is to expand on current knowledge of the influence of social media imagery such as “thinspiration” and “pro ana” on disordered eating. The researcher qualitatively examined if sufferers use thinspiration to further their eating disorders (ED) and if sufferers report negative uses, feelings, behavior, family problems, life choices, body-image satisfaction or dissatisfaction when using social media platforms that promote or participate in thinspiration or pro ana. The study employed a confidential internet survey of 20 females, 18 years or older. Feedback was evaluated using a qualitative content analysis. Additionally, the author used the “uses and gratification theory” to explain how sufferers gravitate toward and participate in damaging social media platforms to prolong their ED. Young females suffering from ED reported using social media as part of their daily lives and reported negative impacts from this influence such as trouble with school, relationships, negative self-esteem, guilt, depression and body image dissatisfaction. The implications of these findings are discussed throughout the paper. It was concluded that thinspiration and pro ana social media represent a powerful and often damaging communication medium for those suffering from ED and can be a contributing factor to the severity and length of disordered eating.

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Li, Xin. "Social Media Communication and Rhetoric in the Age of Weibo." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37324.

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The rapid rise and popularization of social media has a profound impact on the society today. The emergence of the social media broadens the channels of communication and the people's vision. Citizens can freely express information such as words and pictures, and freely exchange their views on social media. This study will focus on Sina Weibo which is the most popular social media in China. The purpose of this research is to study how to attract so much attention by protagonist‘s post and this certain hot event. Simultaneously, it also focuses on attitude and opinions of audience through the comments of this incident. This research aims to do rhetoric analysis and content analysis by selecting the most popular posts and top 100 hot comments. It is interesting to discover that the most feasible ways of attracting attention are creating emotional response, strengthening credibility and persuading in rational approach. This event has received most of the audience support. The audience expressed their concern and compassion towards this event. They share the valuable information in the comments to express their feelings. However, there still exist some different opinions on it. Although it is hard to guarantee the same attitude of the spectators, the huge number of audience on Micro-blog is an important factor in the rapid spread of this event.
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Wedlock, Brad C. "The Diffusion of Social Media in Public Relations| Use of Social Media In Crisis Response Strategies." Thesis, University of Louisiana at Lafayette, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1557580.

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The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.

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Stoltenow, Petersen Kelsi K. "YouTube beauty vlogs: How social media blurs social boundaries." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1523368597591707.

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Kucharski, Joseph. "Social media identity in niche sports: the use of social media by U.S. rugby." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38209.

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Master of Science
Department of Journalism and Mass Communications
Barbara DeSanto
Rugby was created in 1876 and since then has expanded from the colleges of England to a globally played sport. Rugby, along with many other sports such as lacrosse and cricket, has found difficulties in obtaining mainstream media attention in the United States. This series of in-depth interviews explore how U.S. rugby may be able to utilize social media to elevate rugby to mainstream media status. This study will use in-depth interviews to understand the strategies of Division 1 Men’s U.S. Rugby social media officials and media strategists from the Professional Rugby Organization (PRO). These in-depth interviews will first identify what strategies rugby has used, then will evaluate which strategies efficiency. Second, the in-depth interviews of the club-level social media chairs will also be asked about his or her background in social media strategy. The information collected will be used to make recommendations as to what professional rugby and club-level rugby strategies should be used on social media. The information will also be used to identify what level social media rugby chairs should be educated or trained in using social media, if any. This study also explored the outcomes of the social media efforts for the advancement of rugby in the U.S. as well as emerging sports in the future.
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Bakarman, Maryah. "SAUDI FEMALES’ SOCIAL MEDIA USE AND ATTITUDES TOWARD COSMETIC SURGERIES." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1560793387780191.

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Gannon, Patrick J. "The impact of social media on crisis communication." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/775.

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The purpose of this study was to examine the impact of social media on crisis communication. To evaluate this impact, a case study method was utilized examining the crisis communication response of the Deepwater Horizon Oil Spill on April 20, 2010. This study focused on the response of the responsible party, British Petroleum, and the general public over three social media: Facebook, Twitter, and blogs. Through extensive analysis of both the company's and public response to the Gulf spill, nine implications were identified regarding social media's influence on crisis communication. These implications highlighted the potential for organizations to build interpersonal relationships with its publics. These relationships were found to be crucial in times of crises. The implications of this study also pointed to interactivity, using a "human voice," trust, and credibility as crucial factors in building these relationships and leading an effective crisis response across social media. This study also noted the new stress for organization's to respond quickly to crises as a result of instant news brought by social media. Implications of this study also highlighted social media's influence on individuals becoming contributing members of a crisis response. While social media has influenced the practice of crisis communication in many ways, this study found that the principles and ethics of the field have remained the same. In conclusion, analysis suggests that BP neglected using social media in its crisis response, a channel which has entered the mainstream of crisis communication. As a result, this study recommends the use of social media before, during, and after a crisis to ensure the welfare of a company and its relationship with its publics.
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Fountain, Amanda. "Harnessing the power of social media : understanding the use of social media for crisis communication /." View online, 2010. http://repository.eiu.edu/theses/docs/32211131576499.pdf.

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Morrison, Leigha C. "The Exploration of Social Media as a Media Relations Tool For Agricultural Organizations." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1424880649.

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Books on the topic "Media and social communication"

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Lipschultz, Jeremy Harris. Social Media Communication. New York, NY : Routledge, [2017] | Earlier edition: 2015.: Routledge, 2017. http://dx.doi.org/10.4324/9781315388144.

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Rosario-Braid, Floranel. Social responsibility in communication media. Quezon City: Katha Pub., 1993.

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Shibuya, Yuya. Social Media Communication Data for Recovery. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-0825-7.

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Meiselwitz, Gabriele, ed. Social Computing and Social Media. Communication and Social Communities. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-21905-5.

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Political communication and social theory. London: Routledge, 2010.

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Environment, media and communication. New York: Routledge, 2009.

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Jeremy, Cohen. Social research in communication and law. Newbury Park, Calif: Sage Publications, 1990.

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Radical media: Rebellious communication and social movements. Thousand Oaks, Calif: Sage Publications, 2001.

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Joshi, Puran Chandra. Culture, communication, and social change. New Delhi: Vikas Pub. House, 1989.

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Hosoya, Shūhei. Media to kassei: What's media activism? Tōkyō-to Bunkyō-ku: Inpakuto Shuppankai, 2012.

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Book chapters on the topic "Media and social communication"

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Mirrlees, Tanner. "Social Media." In Reimagining Communication: Mediation, 177–92. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9781351015431-11.

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Medoff, Norman J., and Barbara K. Kaye. "Social Media." In Now Media: The Evolution of Electronic Communication, 157–82. 4th ed. Other titles: Electronic media Description: Fourth edition. | London; New York : Routledge, 2021.: Routledge, 2021. http://dx.doi.org/10.4324/9781003020721-6.

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Goldsmith, Elizabeth B. "Communication and Social Media." In Social Influence and Sustainable Consumption, 55–69. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20738-4_4.

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Kremer, John, Noel Sheeny, Jacqueline Reilly, Karen Trew, and Orla Muldoon. "Communication and the Media." In Applying Social Psychology, 99–121. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-0-230-62839-7_6.

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Prince, EmmaSue. "Getting Social Media Right." In Practical Business Communication, 97–111. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-60606-8_7.

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Standage, Tom. "Social Media Retweets History." In Communication in History, 317–22. Seventh edition. | New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315189840-46.

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Wessels, Bridgette. "Digital media, social media and communication." In Communicative Civic-ness, 43–60. 1 Edition. | New York : Routledge, 2018.Identifiers: LCCN 2017047510| ISBN 9781138959378 (hardcover) | ISBN 9781138959408 (pbk.) | ISBN 9781315660653 (e-book): Routledge, 2018. http://dx.doi.org/10.4324/9781315660653-4.

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Tavlin, Linda J. "Social media and aviation communication." In Aviation Communication, 176–93. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429460425-10.

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Brataas, Kjell. "Social Media in Crisis Communication." In Crisis Communication, 91–110. 1 Edition. | New York : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315368245-6.

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Rajagopal. "Communication Conflicts." In Managing Social Media and Consumerism, 195–216. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137281920_10.

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Conference papers on the topic "Media and social communication"

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Arcila-Calderón, Carlos. "Communication, Education and Social Media." In TEEM'18: Sixth International Conference on Technological Ecosystems for Enhancing Multiculturality. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3284179.3284333.

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Haug, Maximilian. "Mass Communication on Social Media." In SIGMIS-CPR '20: 2020 Computers and People Research Conference. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3378539.3393852.

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Mehlenbacher, Brad, Sarah McKone, Christine Grant, Tuere Bowles, Steve Peretti, and Pamela Martin. "Social media for sustainable engineering communication." In the 28th ACM International Conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/1878450.1878462.

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Subekti, Anggit, Ridi Ferdiana, and Paulus Insap Santosa. "Social Media Mapping for Business Communication." In 2019 International Conference on Information and Communications Technology (ICOIACT). IEEE, 2019. http://dx.doi.org/10.1109/icoiact46704.2019.8938537.

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Katajisto, Laura. "Implementing social media in technical communication." In 2010 IEEE International Professional Communication Conference (IPCC 2010). IEEE, 2010. http://dx.doi.org/10.1109/ipcc.2010.5530019.

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Younas, Fouzia, Mustafa Naseem, and Maryam Mustafa. "Patriarchy and Social Media." In ICTD2020: Information and Communication Technologies and Development. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3392561.3394639.

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Al Hafizh, Muhammad, and Sutopo. "Slacktivism Millenials: Participation of Social Activities on Social Media." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007328202840289.

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Yaqub, Ussama, Soon Chun, Vijayalakshmi Atluri, and Jaideep Vaidya. "Social Media Communication of Public Sector Organizations." In dg.o 2019: 20th Annual International Conference on Digital Government Research. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3325112.3325253.

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Vakku, Grigory, Anna Sasim, and Svetlana Stepanova. "SOCIAL NETWORKS AS A MEDIA COMMUNICATION CHANNEL." In INTCESS 2021- 8th International Conference on Education and Education of Social Sciences. International Organization Center of Academic Research, 2021. http://dx.doi.org/10.51508/intcess.202180.

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Yafi, Eiad, and M. Zuhairi. "Mining social media data." In IMCOM '15: The 9th International Conference on Ubiquitous Information Management and Communication. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2701126.2701193.

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Reports on the topic "Media and social communication"

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Ros-Diego, Vicente-José, and Araceli Castelló-Martínez. CSR communication through online social media. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-067-947-047-067-en.

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Sarmiento Guede, JR, J. de Esteban Curiel, and A. Antonovica. Viral communication through social media: analysis of its antecedents. Revista Latina de Comunicación Social, February 2017. http://dx.doi.org/10.4185/rlcs-2017-1154en.

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Song, So Young, Erin Cho, Youn-Kyung Kim, and Theresa Hyunjin Kwon. Clothing Communication via Social Media: A Decision Tree Predictive Model. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-102.

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Gomez Vasquez, Lina Margarita, and Ivette Soto Velez. Social Media as a strategic tool for Corporate Communication. Los Medios Sociales como una Herramienta Estratégica para la Comunicación Corporativa. Revista Internacional de Relaciones Públicas, December 2011. http://dx.doi.org/10.5783/rirp-2-2011-09-157-174.

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on pre­vious research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Martínez, Déborah, Cristina Parilli, Carlos Scartascini, and Alberto Simpser. Let's (Not) Get Together!: The Role of Social Norms in Social Distancing during COVID-19. Inter-American Development Bank, February 2021. http://dx.doi.org/10.18235/0003044.

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While effective preventive measures against COVID-19 are now widely known, many individuals fail to adopt them. This paper provides experimental evidence about one potentially important driver of compliance with social distancing: social norms. We asked each of 23,000 survey respondents in Mexico to predict how a fictional person would behave when faced with the choice about whether or not to attend a friend's birthday gathering. Every respondent was randomly assigned to one of four social norms conditions. Expecting that other people would attend the gathering and/or believing that other people approved of attending the gathering both increased the predicted probability that the fictional character would attend the gathering by 25% in comparison with a scenario where other people were not expected to attend nor to approve of attending. Our results speak to the potential effects of communication campaigns and media coverage of, compliance with, and normative views about COVID-19 preventive measures. They also suggest that policies aimed at modifying social norms or making existing ones salient could impact compliance.
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