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Journal articles on the topic 'Media audiences'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Pramesthi, Jasmine Alya, Inke Nur Dewanti, Haris Muhammad, and Adrian Pratama Afrianto. "Conceptual Study of The Phenomenon of Celebrity Private Life in The Perspective of Media Audiences." COMMUSTY Journal of Communication Studies and Society 3, no. 1 (2024): 28–37. http://dx.doi.org/10.38043/commusty.v3i1.5040.

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Audiences in the media are viewed through two perspectives, namely passive audiences, and active audiences. Through the following conceptual paper, the author reviews the two perspectives of the media audience with the personal life cases of celebrity couples who are consumed by the media and the activeness of the audience in responding to the formation of fandom of the couple. the active one. The media audience is considered a commodity that is carried out by the media for news or TV programs regarding the pair Lesti Kejora and Rizky Billar. The audience in this phenomenon also contributes to

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Balfour, Virginia H. "Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary." Media International Australia 176, no. 1 (2020): 34–51. http://dx.doi.org/10.1177/1329878x19897416.

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In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in this new ecosystem, and the implications for public deliberation of social issues, is not fully understood, however. In a mixed methods case study analy

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Miranda, Pritta, and Reny Yuliati. "Eksistensi Radio Saat Ini : Studi Preferensi & Motivasi Khalayak Dalam Mendengarkan Radio." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 3 (2020): 735. http://dx.doi.org/10.25139/jsk.v4i3.2477.

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Radio is an audio medium used to fulfil the needs the audience's need, both for information and entertainment. Radio provides a variety of information content and a choice of music. Amid technological developments, the presence of many choices of media to access news, entertainment, music, and other information has become a challenge for radio broadcasting. Now people have various choices of media to get information and listen to music. This research aimed to look at the choice of media, especially radio, from the audience and find out what makes radio remains the audience's choice for informa

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Saulite, Linda. "News Media Brand Equity in a New Media Environment." Economics and Business 36, no. 1 (2022): 199–210. http://dx.doi.org/10.2478/eb-2022-0013.

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Abstract Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands. This new media environment deludes media brand associations, contributing to an environment where audiences care less about content sources or brands of media. The younger audience, Generation Z, is an even more platform-on-demand and experience-driven audience. They favour social media and global media and care less about national media brands. Media consumption trends among youthful audiences have be

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Adelakun, Lateef Adekunle. "Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad." Jurnal Pengajian Media Malaysia 20, no. 1 (2018): 15–26. http://dx.doi.org/10.22452/jpmm.vol20no1.2.

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The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study.

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Silfia, Imamatul, and Irwansyah Irwansyah. "Science communication by scientists and influencers on social media." Jurnal Manajemen Komunikasi 7, no. 1 (2022): 1. http://dx.doi.org/10.24198/jmk.v7i1.40508.

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This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purb

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Edgerly, Stephanie, and Emily K. Vraga. "News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment." Journalism 20, no. 6 (2017): 807–26. http://dx.doi.org/10.1177/1464884917730709.

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This study uses two experimental designs to examine how audiences make genre assessments when encountering media content that blends elements of news and entertainment. Study 1 explores how audiences characterize three different versions of a fictitious political talk show program. Study 2 considers whether audience perceptions of ‘news-ness’ are influenced by shifts in headline angle and source attribution. The implications of audience definitions of news and its social function are discussed.

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Rikitianskaia, Maria. "Media and audiences in historical and sociological perspective." Vestnik of Saint Petersburg University. Sociology 15, no. 3 (2022): 285–98. http://dx.doi.org/10.21638/spbu12.2022.307.

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What role do audiences play in the formation of the media? What influence do consumer practices have on media? This article explores the relationship between media and audiences from a historical and sociological perspectives. Using a literature review on audiences in media and communications history, this paper analyses the role of audiences in the formation of media and outlines the key terms and concepts for understanding the audiences of different media from a historical perspective. As media studies is an important part of the social sciences, conceptualising the audiences as a key part o

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Nanì, Alessandro, and Pille Pruulmann-Vengerfeldt. "Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland." Baltic Screen Media Review 5, no. 1 (2017): 58–69. http://dx.doi.org/10.1515/bsmr-2017-0012.

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AbstractStemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that suppor

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Jensen, Klaus Bruhn. "The Double Hermeneutics of Audience Research." Television & New Media 20, no. 2 (2018): 142–54. http://dx.doi.org/10.1177/1527476418811103.

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Audience research interprets a lived reality that has already been interpreted by the recipients of media, and which may be reinterpreted through the intervention of research. This article explores the interplay between changing media environments and changing conceptions of audiences. In the digital media environment, audiences are active users of media, and media actively use the bit trail that users leave behind. To account for the reconfigured roles of media and audiences, I propose a renewed emphasis on the diverse flows of communication on digital platforms, specifically the metacommunic

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Zhong, Luxiong. "Media Happiness of the Audience of “Mukbang”." Learning & Education 9, no. 3 (2020): 32. http://dx.doi.org/10.18282/l-e.v9i3.1567.

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This paper studies the media happiness of live broadcast audiences in the process of communication from the We media live broadcasting platform. Through the analysis of the live broadcast platform “Mukbang” cases, we find that “Mukbang” has the effect of Mood switching utility, Interpersonal utility and Self confirmation utility on the audiences, which can alleviate the loneliness of the audiences, meet the expectations of the audience, and have a positive impact on the audiences’media happiness.

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Cavalcante, Andre. "Affect, emotion, and media audiences: the case of resilient reception." Media, Culture & Society 40, no. 8 (2018): 1186–201. http://dx.doi.org/10.1177/0163443718781991.

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In this article, I place qualitative audience research in conversation with theories of affect. Informed by participant data from two qualitative audience studies I have conducted with lesbian, gay, bisexual, transgender, and queer (LGBTQ) audiences in the United States, I illustrate how cultural representations can make significant demands on one’s emotional and affective life, requiring practices of rest, rebuilding, and reclamation. I call this process resilient reception, or the strategies audiences employ to manage the affectively turbulent power of media and communications technologies.

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Renfeng, Fan. "“The Medium is the Massage”: Exploring the Influential Role of Slow Variety Shows." SHS Web of Conferences 159 (2023): 02016. http://dx.doi.org/10.1051/shsconf/202315902016.

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“The Medium is the Massage”, first proposed by Marshall McLuhan, as another theory in communication science with an extraordinary vision, provides a new perspective for understanding the impact of slow variety shows on the emotional role of audiences in research. In recent years, slow variety shows such as “Welcome Back To Sound” and “Life to Live” have spurted on and won wide attention from audiences. In this paper, we will take the second season of “Welcome Back To Sound” as an example and analyse the influence of slow variety shows on audiences’ emotions from the perspective of “The Medium

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Lobodenko, Lidiya K., Anna B. Cherednyakova, Irina Yu Matveeva, and Olga Yu Kharitonova. "Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences." RUDN Journal of Studies in Literature and Journalism 28, no. 3 (2023): 598–608. http://dx.doi.org/10.22363/2312-9220-2023-28-3-598-608.

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Issues of the environmental media agenda are acute in the media space and particularly relevant for the image of environmentally vulnerable territories. The impact of the environmental agenda on youth audiences of these territories is poorly studied, which actualizes the research topic. The purpose of the work is to study the impact of the environmental agenda on the image of the environmentally vulnerable region and youth audiences using eye-tracking technologies aimed at measuring the audience’s unconscious reactions. It is the first time when the topic is studied theoretically and empirical

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15

Sampedro Blanco, Víctor. "El poder del público. Revisión crítica de las escuelas de efectos mediáticos." Tripodos, no. 8 (December 20, 1999): 21–35. https://doi.org/10.51698/tripodos.1999.8.21-35.

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Two classic paradigms of power pervade audience studies. Elitism presupposes passive, defenceless audiences while for pluralism audiences are consumers or interpreters with sovereignty over media content. Logically, the first paradigm postulates that the media has strong effects and the second, very limited effects or none at all. Here I shall sketch out a third paradigm, which I call institutional elitism, for which the audience would be conditioned - not determined - by its social structures and by three institutional traits of the media: subordination to other institutions (above all, the s

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Atish, Naqibullah. "Influential Factors in Media Credibility." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 9 (2024): 95–99. http://dx.doi.org/10.31305/rrijm.2024.v09.n09.011.

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Humans require information to perform their individual and social activities. Today, it is easier than ever to access a wide range of information. Mass media plays a crucial role in gathering and disseminating messages on various subjects to the public. Media outlets that have established trustworthiness in their operations hold a greater sway over audiences compared to others. In today's competitive media landscape, each media organization must earn and uphold the trust of its audience to ensure its longevity. The accurate delivery of messages through media plays an important role in shaping

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Chambers, Todd. "Audience evolution: New technologies and the transformation of media audiences." Journal of Communication 61, no. 4 (2011): E1—E4. http://dx.doi.org/10.1111/j.1460-2466.2011.01572.x.

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LIVINGSTONE, SONIA. "New Media, New Audiences?" New Media & Society 1, no. 1 (1999): 59–66. http://dx.doi.org/10.1177/1461444899001001010.

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Davis, Dennis K. "Phenomenology of media audiences." Critical Studies in Mass Communication 4, no. 3 (1987): 301. http://dx.doi.org/10.1080/15295038709360137.

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Sekar Kedaton, Kirana Ratu, and Gabriela Laras Dewi Swastika. "Audience Reception Analysis of Feminism in Difficulty Being Woman Mata Najwa 2." Al-MUNZIR 17, no. 2 (2024): 1. http://dx.doi.org/10.31332/am.v17i2.8804.

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Social media exposure is impossible to avoid in this era and changes in communication behavior for individuals and groups to become more open and active. Based on Report data for 2023, there were 139 million YouTube users in Indonesia as of January 2023, which is estimated to increase to 81.82% of the population in 2026. This bombastic number is considered effective for spreading campaigns for women's rights and feelings through social media, which discusses stereotypes, gender equality, and feminism contained in Wati's 2022 research on Spreading Gender Equality Values Through YouTube. YouTube

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Mandić, Aleksandra. "Information needs of the online media audience." Socioloski godisnjak, no. 16 (2021): 69–81. http://dx.doi.org/10.5937/socgod2116069m.

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With the occurence of online media and the emergence of new audiences, the audience's need for information has changed. These needs are conditioned by a large number of factors, of which are the most significant influence of technique and technology in performing daily activities, especially communication, information and entertainment, but also by changing the specifics of the environment. With the development of technology, the role of the audience is changing. It is becoming interactive, which means that there is no longer one-sided communication and passivity in the exchange of media infor

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Badham, Mark, and Markus Mykkänen. "A Relational Approach to How Media Engage With Their Audiences in Social Media." Media and Communication 10, no. 1 (2022): 54–65. http://dx.doi.org/10.17645/mac.v10i1.4409.

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People are increasingly turning to social media for their news and for sharing and discussing news with others. Simultaneously, media organizations are becoming platform-dependent and posting short forms of their news on their social media sites in the hope that audiences will not only consume this news but also comment on and share it. This article joins other media and journalism studies exploring this phenomenon through a relational approach to media audiences to better understand how media organizations, particularly newspapers, are cultivating relationships with audiences via social media

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Sun, Jingle, Akmar Hayati Ahmad Ghazali, and Rahman Saiful Nujaimi Abdul. "The Imagined Audience in Social Media: A Systematic Review." Studies in Media and Communication 13, no. 1 (2024): 301. https://doi.org/10.11114/smc.v13i1.7346.

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Determining the audience for social media posts is complex due to platform algorithms and mixed audiences. The "invisible audience" and the collapse of distinct social contexts challenge users’ capacity to manage their social circles effectively. This systematic review, adhering to PRISMA guidelines, identified 17 relevant articles through a structured search and screening. It outlines study backgrounds, sample characteristics, data collection methods, and highlights factors influencing audience categorization, aiding the understanding of imagined audience formation. The review discusses the i

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Saulīte, Linda, Deniss Ščeulovs, and František Pollák. "The Influence of Non-Product-Related Attributes on Media Brands’ Consumption." Journal of Open Innovation: Technology, Market, and Complexity 8, no. 3 (2022): 105. http://dx.doi.org/10.3390/joitmc8030105.

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This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24. Due to technological developments, new media content consumption patterns have emerged. New dynamic, interactive, and multiplatform marketplaces have changed how media brands deliver content and how audiences consume it. The main catalysts of change are multiple platforms, on-demand content consumption, and social media platforms. The increasing use of global social networks offers media brands possi

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Himma-Kadakas, Marju, and Raul Ferrer-Conill. "Is news engagement worthwhile?: Studying young audiences’ engagement with YouTuber-like news content." Nordicom Review 43, no. 2 (2022): 152–70. http://dx.doi.org/10.2478/nor-2022-0010.

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Abstract While traditional media often fails to engage young audiences with news, YouTubers’ content gains popularity and attracts attention with specific stylistic practices. Based on dimensions of audience engagement and a worthwhileness approach, this article examines how young audiences engage with YouTubers’ formats and genres used in news media products. Findings of five focus group interviews with Estonian teenagers show that while specific dimensions of engagement may increase due to a more relatable format, interest in traditional news content remains limited regardless of repackaging

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Xie, Yuting, Megat Al Imran Yasin, Syed Agil Shekh Alsagoff, and Lay Hoon Ang. "Participation as Pleasure: Participatory Culture of Online Audiences in Reality Television ‘Sing! China’." Studies in Media and Communication 13, no. 3 (2025): 76. https://doi.org/10.11114/smc.v13i3.7517.

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In the Information Era, audience participation has gradually become an important activity in the media field, including reality television. Under the present convergence of media and culture, it is also valuable to review the audiences themselves and their participation in regional contexts. This study adopts a case study method using online observation of audiences in two Chinese social media platforms (Sina Weibo and Baidu Tieba), exploring the online audiences’ participation in ‘Sing! China’ and the participatory culture they formed during this process. Through this analysis, participation

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Rožukalne, Anda, Ilva Skulte, Ioana Avădani, et al. "Media Literacy Policy for Unknown Media Audiences." Media Literacy and Academic Research 2, no. 6 (2023): 101–25. http://dx.doi.org/10.34135/mlar-23-02-06.

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Media literacy target audiences are an important part of media policy. Other national media policy objectives, such as quality and responsibility of the mass media, safety, and sustainability of the media environment, are also related to society’s media literacy. Aligning policy measures with the changing challenges of modern media use is not an easy task. Without systematic research, policy makers lack an in-depth understanding of the needs of media users and cannot be accurate in providing support mechanisms. By adopting a mediatization framework, this study seeks to dissect the symbiotic re

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Gillard, Patricia. "Shaping Audiences Online: Principles of Audience Development for Cultural Institutions." Media International Australia 94, no. 1 (2000): 117–30. http://dx.doi.org/10.1177/1329878x0009400112.

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Audience development is an applied form of audience analysis which reveals to an organisation the nature of its different audiences. With a clearer definition of how audiences interpret and use its programs and services, an organisation can develop those programs and communication strategies which are likely to engage audiences more effectively. This usually means an expansion of the audience base, and a clearer positioning of the organisation's work. Cultural institutions are increasingly using Websites to communicate with external audiences and incorporating new media into exhibitions onsite

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Ummah, Syadathul. "The Representation of Religious Values in Horror Film Media: A Study of Audience Perception in the Film Thaghut." KURIOSITAS: Media Komunikasi Sosial dan Keagamaan 17, no. 2 (2024): 181–94. https://doi.org/10.35905/kur.v17i2.12533.

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The rise of horror movies that present religious themes to evoke scary things makes people more afraid to worship. The movie Kiblat is one of the movies that was criticized because there were scenes and posters that were considered insulting to Islam, so after various criticisms the movie was transformed into Thaghut and began to change posters and cut some scenes that were considered inappropriate. Researchers are interested in seeing the perceptions of audiences (Thaghut movie viewers) about the pros and cons whether audiences still have confidence in the existence of media idealism so that

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Strekalova, Yulia A. "Health Risk Information Engagement and Amplification on Social Media." Health Education & Behavior 44, no. 2 (2016): 332–39. http://dx.doi.org/10.1177/1090198116660310.

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Emerging pandemics call for unique health communication and education strategies in which public health agencies need to satisfy the public’s information needs about possible risks while preventing risk exaggeration and dramatization. As a route to providing a framework for understanding public information behaviors in response to an emerging pandemic, this study examined the characteristics of communicative behaviors of social media audiences in response to Ebola outbreak news. Grounded in the social amplification of risks framework, this study adds to an understanding of information behavior

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Muchammad, Nasucha, Ghozali Moenawar Mohamad, Leony Fariaz Rhegina, and Zayyan Nasution Zalfa. "Typology of Muslim Audience in Responding to Media Contents Consist of Religious Symbols." International Journal of Social Science and Human Research 07, no. 10 (2024): 7550–68. https://doi.org/10.5281/zenodo.13911396.

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Audience is one of central terms that related with media according to the historical of the terms and the mass communication discourse. On the other sides, audiences referring to several authors who have given their concerns to it, audience related to economic, business, technology, politic, and etc. interest. Audience came after the media invented. However, the audience dynamic from the previous (ancestor) periods to our current time still relevant to be explored, described, and explained particularly that related to the Muslim community as the increasing community in world and as major commu

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Huang, Wan-Chun. "The Voice of a New China: Democratic Behaviours in the Chinese Reality Shows Super Girl and Happy Girls." Asiascape: Digital Asia 5, no. 3 (2018): 225–53. http://dx.doi.org/10.1163/22142312-12340093.

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AbstractOne of China’s reality shows,Super Girl, showed too much of a ‘democratic’ idea for the taste of the Chinese Communist Party, which suspended it in 2006. Nevertheless,Super Girlsucceeded in introducing a participatory audience and welcoming a new form of ‘affective economy’ that helped Chinese audiences actively engage in a given show. Today’s new media technologies and their convergence empower the participatory audience and spur democratic ideas in Chinese society. Because of these empowered audiences, China’s reality shows have become an influential platform. I examine four aspects

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Kjeldsen, Jens Elmelund. "Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric." Informal Logic 36, no. 2 (2016): 136. http://dx.doi.org/10.22329/il.v36i2.4672.

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In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more

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Nasucha, Muchammad, and Rizky Kertanegara. "The Audience’s Response to Gender Relation Campaign of Ketchup Brand on Youtube." Ultimacomm: Jurnal Ilmu Komunikasi 12, no. 1 (2020): 144–66. http://dx.doi.org/10.31937/ultimacomm.v12i1.1323.

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Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience’s attention and responses accordingly to the design(s) like ABC as one of the brands of complementary food (sauce/ketchup) has done. This research tries to find the audience’s responses to gendered-relations campaign through the new media, particularly through social media (YouTube). Based on reader-r

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Palmer, Jerry. "Source Strategies and Media Audiences." Journal of Political Marketing 3, no. 4 (2004): 57–77. http://dx.doi.org/10.1300/j199v03n04_03.

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Kumar, Akshaya. "NEW MEDIA AND ITS AUDIENCES." Cultural Studies 27, no. 2 (2013): 297–99. http://dx.doi.org/10.1080/09502386.2012.725062.

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Osman, Idil. "Media, conflict and diaspora audiences." Crossings: Journal of Migration & Culture 9, no. 1 (2018): 61–75. http://dx.doi.org/10.1386/cjmc.9.1.61_1.

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Schoenbach, Klaus. "Myths of Media and Audiences." European Journal of Communication 16, no. 3 (2001): 361–76. http://dx.doi.org/10.1177/0267323101016003004.

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Nightingale, Virginia, and Ian Webster. "COMPUTER USERS AS MEDIA AUDIENCES." Prometheus 4, no. 1 (1986): 128–40. http://dx.doi.org/10.1080/08109028608629590.

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Rlindlof, Thomas. "Media Audiences as Interpretive Communities." Annals of the International Communication Association 11, no. 1 (1988): 81–107. http://dx.doi.org/10.1080/23808985.1988.11678680.

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Kolotouchkina, Olga, Celia Rangel, and Patricia Núñez Gómez. "Digital Media and Younger Audiences." Media and Communication 11, no. 4 (2023): 124–28. http://dx.doi.org/10.17645/mac.v11i4.7647.

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The active digital engagement of children and teens from a very early age makes them the most prolific digital users and online content creators. Simultaneously, this high level of digital exposure enhances their vulnerability to online risks and the potential for them to encounter harmful online content. This dynamic has profound implications for all dimensions and stakeholders within the digital ecosystem. This thematic issue presents a comprehensive review of the significant advantages, critical risks, and challenges arising from the extensive online engagement of children and adolescents.

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Gutiérrez-Rentería, María Elena, Edgar Abraham Ruiz-Sánchez, and Alfonso Vara-Miguel. "Digital News Audiences in Mexico: Age Segment Analysis." Palabra Clave 27, no. 3 (2024): 1–28. http://dx.doi.org/10.5294/pacla.2024.27.3.7.

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This study aims to determine whether news consumption, media trust, interest in news, and political affinity are correlated with the generational segment of the market, measured by the age of the digital audience. Furthermore, this study seeks to verify whether age is associated with digital audiences’ paying attention to journalists or news brands. This research is based on a survey of 2,005 people in Mexico by YouGov in 2022, commissioned by the Reuters Institute for the Study of Journalism at the University of Oxford as part of its annual Digital News Report. The statistical method used was

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Kholis, Nur, Galuh Ayu Savitri, and Nisrin Husna. "The Use of Social Media (Instagram) for the Radio Industry (Content and Marketing Strategies to Increase Audience Loyalty)." E3S Web of Conferences 426 (2023): 02031. http://dx.doi.org/10.1051/e3sconf/202342602031.

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Digitalization affects conventional businesses such as radio. This research focuses on solving radio problems in the digital era, especially in audience loyalty. Radio must compete with Spotify, YouTube Music, Apple Music, etc. This competition is in several central areas: audience and advertising. Radio must be more attractive to stay heard by audiences. The level of interest of audiences to keep listening to the radio will affect advertisers’ trust. The researcher argues that the solution is social media, marketing, and content strategy. Social media is the right tool to solve this problem,

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Alsufyan, Norah Khalid, and Monira Aloud. "The state of social media engagement in Saudi universities." Journal of Applied Research in Higher Education 9, no. 2 (2017): 267–303. http://dx.doi.org/10.1108/jarhe-01-2016-0001.

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Purpose The purpose of this paper is to investigate the way that Saudi universities are engaging their audience via social media platforms by means of the five meaningful themes: visibility, branding, authenticity, commitment, and engagement. The study will answer the questions: how do Saudi universities exploit social media platforms to engage their target audience? What are the recommendations for Saudi universities toward maximizing the value of social media engagement? Design/methodology/approach A content analysis approach was used to study all Saudi universities (26 public, 11 private).

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Shin, Soo Young. "News Media Image: A Typology of Audience Perspectives." Journalism & Communication Monographs 24, no. 2 (2022): 80–140. http://dx.doi.org/10.1177/15226379221092019.

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The premise of this study is the timeliness of interdisciplinary approaches in news media research, specifically including the perceptions of news audiences. Using a multidisciplinary literature review and qualitative and quantitative analysis, this study adopted a multidimensional construct— news media image—to investigate how news audiences perceive news media organizations. The respondents studied here, who were representative of the general U.S. population, referenced the news media in general in their evaluation of news outlets. Results of focus groups and online surveys (factor analyses)

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Putri, Ardhanareswari A. Handoko. "Investigating Audience Empowerment Through User-Generated Content Practice in Online Media Platforms." Jurnal Komunikasi 14, no. 1 (2022): 172. http://dx.doi.org/10.24912/jk.v14i1.15442.

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In the contemporary media sphere, newsrooms are urged to transform the exclusive editorial culture into an inclusive working environment to enable collaboration between journalists and audiences. Thus, UGC has become common practice to build a participatory space where the audiences function as active participants. However, the current UGC practice has strengthened the dilemma of audiences in journalism. On the one hand, media organisations are obliged to serve the ‘citizens’ as a part of the press's significant role in the realm of democracy. Nevertheless, at the same time, media organisation

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Bukhari, Syeda Nayab. "Ethnic media as alternative media for South Asians in Metro Vancouver, Canada: Creating knowledge, engagement, civic and political awareness." Journal of Alternative & Community Media 4, no. 3 (2019): 86–98. http://dx.doi.org/10.1386/joacm_00060_1.

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South Asians, making 11% of the total population of Metro Vancouver, have established a large number of ethnic media sources including exclusive 24/7 radio stations, several newspapers, magazines, and online media in different South Asian languages for their audience. This qualitative research study of ethnic media of South Asian communities living in Metro Vancouver, reveals that ethnic media, specifically radio, provided active media space for discussion and dialogue on crucial issues concerning their everyday life challenges as immigrant communities. According to the participants, ethnic me

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Car, Viktorija, and Leali Osmančević. "Digital Media Audiences and Generations – Theories, Trends and Challenges." Društvene i humanističke studije (Online) 9, no. 1(25) (2024): 919–38. http://dx.doi.org/10.51558/2490-3647.2024.9.1.919.

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The digital age has brought several changes in the understanding of the former mass media and the way of distributing different media contents, but also in the ways of media audience involvement in mass communication processes. Due to the large amount of information and the channels through which it is disseminated and the increasingly fragmented media audiences, the influence of the media on contemporary democratic societies has changed significantly compared to the influence of the mass media in the 20th century. Differences in media representations of social reality, the dispersion of their

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Peruško, Zrinjka, and Dina Vozab. "Mediatized participation in European media systems." Central European Journal of Communication 11, no. 2 (2018): 151–65. http://dx.doi.org/10.19195/1899-5101.11.2(21).3.

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This article explores patterns of mediatized participation of European citizens and the way they differ across different media systems, in a multilevel, cross-national comparative research design. Mediatized participation is operationalized as audience practices on the Internet. The media system is conceptualized through the theoretical model of digital mediascapes, which applied to 22 European Union countries produced three clusters/media systems. The audience data are from representative online surveys in 8 eastern and western European countries N = 9532 collected by the authors and their re

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Puspadini, Mentari, Pandan Yudhapramesti, and Gema Nusantara Bakry. "Visitor Motives of Interest to Use Dailysocial.id as Micropayment News Portal." Jurnal Kajian Jurnalisme 6, no. 2 (2023): 171. http://dx.doi.org/10.24198/jkj.v6i2.40907.

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The use of micropayment methods in the media industry has proven to be well received by media audiences in Europe and the United States. Even so, there has been no further research regarding consumption patterns of media audiences in Indonesia for this payment method. This study aims to measure how much the motive of visitors is in their interest in accessing DailySocial.id as a micro-paid news portal by using the uses and gratifications 2.0 theory which has a typology of the MAIN model (modality, agency, interactivity and navigability. Through a descriptive quantitative research survey method

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