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Dissertations / Theses on the topic 'Media behavior'
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Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.
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This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.
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Khosla, Aditya. "Predicting human behavior using visual media." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/109001.
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Thesis: Ph. D., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, 2017.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 161-173).
The ability to predict human behavior has applications in many domains ranging from advertising to education to medicine. In this thesis, I focus on the use of visual media such as images and videos to predict human behavior. Can we predict what images people remember or forget? Can we predict the type of images people will like? Can we use a photograph of someone to determine their state of mind? These are some of the questions I tackle in this thesis. Through my work, I demonstrate: (1) It is possible to predict with near human-level correlation, the probability with which people will remember images, (2) it is possible to predictably modify the extent to which a face photograph is remembered, (3) it is possible to predict, with a high correlation, the number of views an image will receive even before it is uploaded, (4) it is possible to accurately identify the gaze of people in images, both from the perspective of a device, and third-person. Further, I develop techniques to visualize and understand machine learning algorithms that could help humans better understand themselves through the analysis of algorithms capable of predicting behavior. Overall, I demonstrate that visual media is a rich resource for the prediction of human behavior.
by Aditya Khosla.
Ph. D.
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Cissel, Heather O. "Developing a social media behavior scale." UNF Digital Commons, 2018. https://digitalcommons.unf.edu/etd/909.
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When the topic of social media usage arises, the connotation is usually negative, with a focus on the negative impact both on the individual and on society (Greysen, Kind, & Chretien, 2010). In response to these perceived negative effects, some researchers have created a Social Media Disorder Scale (Van Den Eijnden, Lemmens, & Valkenburg, 2016) in order to address a diagnostic cutoff for social media disorder. However, relatively less research has been focused on measuring the potentially positive effects of social media on the individual and on society. In an effort to address this issue, the aim of the present research was to create a scale to evaluate social media behavior in reference to altruism, connectedness and maladaptive behaviors. Exploratory factor analyses revealed five factor subscales comprising our 21-item scale. Predictive validity analyses with the five factor subscales found age and gender differences in predicting Social Media Disorder.
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Taylor, James B. "The Effects of Extreme Media on Political Behavior, Attitudes, and Media Selection." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/political_science_diss/28.
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This dissertation examines the role of extreme media (i.e. political talk radio and cable news opinion shows) on the political attitudes of viewers and listeners. I investigate whether extreme media has both positive and negative externalities for democratic citizenship. Specifically, I use laboratory experiments, national survey data, and qualitative interviews to test the impact of extreme media on viewers' political knowledge, trust in government, efficacy, and political tolerance. I use laboratory experiments in controlled settings to uncover the impact of viewership on political knowledge, trust in government, and efficacy. I confirm these lab findings with the national survey data, by using propensity score matching and ordered probit models to demonstrate that exposure to extreme media produces political knowledge and efficacy, but decreases trust in government. I further use process tracing to ascertain the motivations individuals use to choose to view extreme media. Finally, through subject interviews conducted as part of the self-selection portion via a 1 x 3 self-selection experiment, I find subjects seek out entertaining media specifically from ideologically similar outlets. This project advances the media and politics literature by demonstrating the capacity for extreme media to alter political behavior, attitudes, and information processing.
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Pearson, Adrian D. "Media influence on deviant behavior in middle school students /." Electronic version (PDF), 2006. http://dl.uncw.edu/etd/2006/pearsona/adrianpearson.pdf.
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Hailemariam, Henok [Verfasser]. "Thermal and dielectric behavior of porous media / Henok Hailemariam." Kiel : Universitätsbibliothek Kiel, 2019. http://d-nb.info/1196090866/34.
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Fye, Victoria Lynn. "Self-Injurious Behavior and Social Media Use by Adolescents." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7003.
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There is a surprising dearth of research related to the phenomenon of self-injurious behavior/nonsuicidal self-injury (SIB/NSSI), such as cutting. Research conducted on SIB has revealed that this maladaptive behavior is more common among adolescents than other populations. The act of posting SIB on social media deserves research attention, as it seems to contradict what had previously been considered a very private behavior. The goal of this qualitative case study was to better understand why adolescents engage in SIB as well as investigate why they post these behaviors on social media. Merton's theory of social strain and anomie, which focuses on impulse control and management being dependent on having social order; Erikson's developmental stages, specifically Identity Versus Role Confusion; and Siegel's research with the adolescent brain were used for the study's theoretical framework. A qualitative observational case study of 30 YouTube videos was conducted to examine what individuals posted about their SIB, why individuals engaged in SIB, and why individuals posted their SIB on social media. Explanations for posting SIB on YouTube ranged from describing the actual objects used for self-harm to expressing shame for engaging in the behavior. The responses for engaging in SIB revealed that the need for self-expression was significant and that the behavior was a means for coping with mental illness or trauma, familial conflict, or some shame related to a failure to conform to social norms. The implications for positive social change include an increased awareness of this behavior for parents, teachers, medical personnel, and mental health providers to better inform treatment and interventions.
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Pidruzny, Jacquelyn N. "Children with Autism Spectrum Disorders and Violent Media." University of Toledo / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1404317555.
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Sjöqvist, Sarah. "Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43889.
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Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. The new behavior occurring on brand communities is what research call customer engagement behavior and goes beyond transactional behavior. However, customer engagement has not been fully researched on different social media platforms. The most researched platform to date is Facebook. And with the rapid growth of social media and the constant development of new platforms it is of importance to understand customer engagement behavior on different social media platforms to further being able to adapt to each unique platform. Purpose: This study aimed to investigate the frequency of customer engagement behavior and its affect on perceived relationship benefits and ultimately, relationship outcomes. This based on three different social media platforms where one company were present with brand communities and then compare the outcome of each platform with each other. Hypothesis: 𝐻1 = The frequency of customer engagement behavior leads to perceived relationship benefits of engaging in a brand community. 𝐻2 = Customer perceived relationship benefits have a positive effect on relationship outcomes. Methodology: Cross-sectional online questionnaires distributed on three different social media platforms – Facebook, Instagram, and Pinterest. Analysed using linear regressions. Findings: The findings indicates that the frequency on which a customer engage in engagement behaviors showed no statistical significance on Facebook, however, the frequency of reading messages, visiting the brand community, and purchasing products did show statistical significance on Instagram. Furthermore, the perceived relationship benefits that showed significance for both Facebook and Instagram was practical and economic benefits. While on Facebook social enhancement was considered an important indicator for relationship outcome and entertainment
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Davis, Julian Murray. "Sapphyrins aggregation and anion binding behavior in polar, protic media /." Access restricted to users with UT Austin EID UMI Company copy, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3036590.
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Herber, Norbert F. "Amergent music : behavior and becoming in technoetic & media arts." Thesis, University of Plymouth, 2010. http://hdl.handle.net/10026.1/2612.
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Technoetic and media arts are environments of mediated interaction and emergence, where meaning is negotiated by individuals through a personal examination and experience—or becoming—within the mediated space. This thesis examines these environments from a musical perspective and considers how sound functions as an analog to this becoming. Five distinct, original musical works explore the possibilities as to how the emergent dynamics of mediated, interactive exchange can be leveraged towards the construction of musical sound. In the context of this research, becoming can be understood relative to Henri Bergson’s description of the appearance of reality—something that is making or unmaking but is never made. Music conceived of a linear model is essentially fixed in time. It is unable to recognize or respond to the becoming of interactive exchange, which is marked by frequent and unpredictable transformation. This research abandons linear musical approaches and looks to generative music as a way to reconcile the dynamics of mediated interaction with a musical listening experience. The specifics of this relationship are conceptualized in the structaural coupling model, which borrows from Maturana & Varela’s “structural coupling.” The person interacting and the generative musical system are compared to autopoietic unities, with each responding to mutual perturbations while maintaining independence and autonomy. Musical autonomy is sustained through generative techniques and organized within a psychogeographical framework. In the way that cities invite use and communicate boundaries, the individual sounds of a musical work create an aural context that is legible to the listener, rendering the consequences or implications of any choice audible. This arrangement of sound, as it relates to human presence in a technoetic environment, challenges many existing assumptions, including the idea “the sound changes.” Change can be viewed as a movement predicated by behavior. Amergent music is brought forth through kinds of change or sonic movement more robustly explored as a dimension of musical behavior. Listeners hear change, but it is the result of behavior that arises from within an autonomous musical system relative to the perturbations sensed within its environment. Amergence propagates through the effects of emergent dynamics coupled to the affective experience of continuous sonic transformation.
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Russo, Joseph V. "The Effects of Social Media Marketing on Help-Seeking Behavior." Thesis, University of Nevada, Reno, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10161304.
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This study was designed to determine if a mental health professional’s web presence with use of social media icons (or badges) would impact upon the perceived competence of that therapist. The icons were those of the three major social networking sites, Facebook, Twitter, and Google Plus. The 162 participants consisted of undergraduate students enrolled at two major universities located in the western United States. The participants were asked to think of themselves as help-seekers for purposes of this study. Three mock web pages were designed, one with no social media icons presented, one with social media icons which laid claim to a low number of Likes, Followers, and Pluses (terms of art used by Facebook, Twitter, and Google Plus respectively), and one with social media icons which laid claim to an extraordinarily high number of Likes, Followers, and Pluses. Participants were evenly split between males and females, and then placed at random into groups of 27 that then viewed one of the three mock web pages. Participants were asked to rate the fictional therapist as to perceived overall competence, as well as to indicate their willingness to make initial contact with that therapist. The measurement instrument used was the Counselor Rating Form – Short Version (CRF-S). Results were not statistically significant. Findings and potential for future research are discussed.
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Lovejoy, Jennette P. "Relationships among Media Use, Psychological States, and Health Behavior Intentions." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1289576474.
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Darwish, Roba N. Darwish. "A Detailed Study of User Privacy Behavior in Social Media." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1510704797892479.
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Greene, Linda C. "Assessing the Effects of Communication Media Affordances and the Awareness of Media Security on Knowledge Sharing Behavior." Diss., NSUWorks, 2019. https://nsuworks.nova.edu/gscis_etd/1086.
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Global Software Development (GSD) team members engage in intellectual activities that involve sharing business domain knowledge and technical knowledge across geographical areas, which is crucial to the successful development of software. In global software development, media choice may influence how virtual teams create and share knowledge. As digital technology advances and organizations become more digitally transformed, current communication theories for media selection lack the explanation to the complicated phenomena with the use of advanced media technologies. There have been many studies focused on the effectiveness of media, but they did not include user’s understanding of system security and its influence on knowledge sharing behavior. However, affordance theory explains the utility with both social actors and technical features. The use of media may be shaped by features of technologies and user’s perception on system security.
The goal of this study was to empirically assess the effects of media affordances and media security awareness on knowledge sharing behaviors among GSD team members with the lens of affordance theory. In this study, data was collected through survey from 214 GSD employees, after inviting 1000 employees to participate. The survey data was analyzed to test the effects of communication media affordance and user’s awareness of media security on behavior in knowledge sharing. The analysis results show that awareness of media security had significant moderating effects on the relationships from some actualized media affordances to implicit knowledge sharing. The results of this study revealed positive relationships between perceived media affordances and actualized media affordances. The results also showed that organization tenure had a significant effect on implicit knowledge sharing, and professional tenure had a significant effect on explicit and implicit knowledge behavior. This study contributed to the body of knowledge in organizational communication literature by providing new insights into how technology properties and users’ awareness on technology security shape team members’ knowledge sharing practice.
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Meegama, Nileeni. "Effects of mood on media research surveys /." free to MU campus, to others for purchase, 1996. http://wwwlib.umi.com/cr/mo/fullcit?p9717170.
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Wang, Fang. "Predicting Healthy Eating Behavior: Examination of Attitude, Subjective Norms, and Perceived Behavioral Control Factors." Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1522766244319902.
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Noorzad, Ali. "Cyclic behavior of cohesionless granular media using the compact state concept." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0004/NQ40317.pdf.
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Childers, Scott. "The Impacts of Social Media on Citizen Security Behavior in Mexico." Thesis, Monterey, California. Naval Postgraduate School, 2012. http://hdl.handle.net/10945/6775.
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Over the past decade, Mexico has seen a dramatic increase in drug-trafficking organization (DTO) violence with the deaths of over 47,000 Mexican citizens that can be compared to high-profile combat zones, such as in Afghanistan. This thesis examines the critical junction between social media and citizen security behavior in Mexico. It begins by assessing the overall social media penetration in Mexico, reviewing the demographic and geographic factors of social media penetration in Mexico, in addition to analyzing what actors influence this technology. Next examined is the use of social media by DTOs. Geographical concentrations of DTO violence, how DTOs utilize social media to their advantage, as well as their use of social media, such as YouTube, are reviewed. Social media use by law-abiding Mexican citizens in their attempts to counter the violence in their communities, specifically focusing on statistics and trends regarding anti-DTO/personal security behaviors is also evaluated. This thesis concludes with not only a review of the findings, but by posing three different scenarios for the next five-to-eight years to which these findings can be applied.
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Scherer, Carrie Lynn. "Uses & gratifications in college students' media use : a test of media complementarity theory /." Dayton, Ohio : University of Dayton, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271699466.
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Thesis (M.A. in Communication) -- University of Dayton.Title from PDF t.p. (viewed 06/22/10). Advisor: James D. Robinson. Includes bibliographical references (p. 48-53). Available online via the OhioLINK ETD Center.
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Wilson, Andrew David. "Learning visual behavior for gesture analysis." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/62924.
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Hosseini, Seyedsiavash, and Victor Karmestål. "Streaming Services and Media Consumption." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185155.
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With the rapid pace of technological development, the way we consume media has changed drastically. Not too long ago, the very idea of never watching TV in the sense of broadcasted TV channels was absurd. Nowadays more and more people spend most if not all their media consumption time on streaming services like Netflix and Viaplay. We conducted a study on the reasons behind this change in media consumption, to find out why more and more people choose to spend their days watching Netflix instead of TV6 like they used to. We chose to perform our study through the lens of two different consumer behavior models: The Technology Acceptance Model (TAM) and the Uses and Gratification Model (UGT). With the concepts of perceived usefulness and perceived ease of use from TAM, and information seeking, affinity and accessibility from UGT. A quantitative study was conducted with 72 respondents. Our choice of method was a questionnaire which we designed to gather data on the respondents’ thoughts towards streaming services and towards the different behavior models. The survey, which was web-based, was distributed on different Facebook groups to reach potential respondents. The data gathered was then analyzed using Cronbach’s alpha and linear regression. From the results, we could gather that perceived usefulness was the most important factor of TAM, and the largest explanation behind a consumer’s usage of streaming services. Information seeking, affinity and accessibility were the largest contributing factors in the UGT model, although our results showed that UGT was not as significant as TAM in usage of streaming services. We were able to conclude that streaming services are an innovation that offers usefulness to the respondents that broadcast TV cannot compete with. We also found that TV broadcasts have a potential niche audience which they can reach with the right priorities. There were some aspects of information seeking which our respondents felt streaming services lacked, meaning if broadcast TV capitalizes on this type of informative content that streaming services lack, they can hopefully maintain a significant enough audience.
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Flaugh, Jason E. "The psychological reactance dilemma| Effects of restricting workers' personal social media use." Thesis, Alliant International University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10006586.
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U.S. organizations often employ deterrence mechanisms to regulate workers’ technology use, but such approaches are not always effective (Sommestad, Hallberg, Lundholm, & Bengtsson, 2014). The theory of psychological reactance (Brehm & Brehm, 1981) was explored as a potential explanation for the inconsistencies in the effectiveness of deterrence mechanisms. It was postulated that workers expect the freedom to use certain types of technology within the workplace and that restricting such use would result in opposition. This possibility was investigated in the context of intentions to use social media, a technology popular among U.S. workers.
A 3 (personal social media use restriction) x 3 (sanctions) between-subject experimental design was used to test the effect of restrictive personal social media use guidelines and sanctions on workers’ compliance and use intentions. U.S. workers (N = 715) recruited through MTurk completed an online survey in which they were randomly assigned to one of nine conditions. The IVs were manipulated through the use of vignettes. The DVs were measured using both scales modified from previous studies and newly constructed scales.
The results suggest that the average worker does not engage in freedom restoration when social media is restricted. Overall, participants were more compliant, had lower social media intentions, and social media’s valence was lowest when social media was restricted and sanctions were used. Explanations for the findings are provided with extensions to conservation of resource, deterrence, and justice theories.
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Wistort, Ryan Mark. "TofuDraw : choreographing robot behavior through Digital Painting." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/62085.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 97-99).
In this document, TofuDraw is introduced as an expressive robotic character with interfaces that enable children to choreograph robotic behaviors through controlling both physical motion and form. Unique to the TofuDraw system is the presented "Digital Painting" interface, which enables children to choreograph the motion and form of an expressive robot through coloring a digitally projected surface using the affordances of painting. Additional interfaces are also presented, which enable children to control the robotic character in a realtime fashion using more traditional video game inspired control. Using these interfaces, the TofuDraw system intends to animate expressive robotic characters serving as transitional objects that allow children to explore a ́microworld where theater is the primary language. Evaluations of the TofuDraw system with children ages 3-8 suggest that children can incorporate the presented expressive robotic characters into their fantasy play patterns and control the expressive robot's behavior through numerous control interfaces designed to choreograph both form and motion.
Ryan Mark Wistort.
S.M.
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Lamacz, Agnes [Verfasser]. "Waves in heterogeneous media: long time behavior and dispersive models / Agnes Lamacz." Dortmund : Universitätsbibliothek Technische Universität Dortmund, 2011. http://d-nb.info/1018098798/34.
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Sukop, Michael C. "POROSITY, PERCOLATION THRESHOLDS, AND WATER RETENTION BEHAVIOR OF RANDOM FRACTAL POROUS MEDIA." UKnowledge, 2001. http://uknowledge.uky.edu/gradschool_diss/459.
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Fractals are a relatively recent development in mathematics that show promise as a foundation for models of complex systems like natural porous media. One important issue that has not been thoroughly explored is the affect of different algorithms commonly used to generate random fractal porous media on their properties and processes within them. The heterogeneous method can lead to large, uncontrolled variations in porosity. It is proposed that use of the homogeneous algorithm might lead to more reproducible applications. Computer codes that will make it easier for researchers to experiment with fractal models are provided. In Chapter 2, the application of percolation theory and fractal modeling to porous media are combined to investigate percolation in prefractal porous media. Percolation thresholds are estimated for the pore space of homogeneous random 2-dimensional prefractals as a function of the fractal scale invariance ratio b and iteration level i. Percolation in prefractals occurs through large pores connected by small pores. The thresholds increased beyond the 0.5927 porosity expected in Bernoulli (uncorrelated) networks. The thresholds increase with both b (a finite size effect) and i. The results allow the prediction of the onset of percolation in models of prefractal porous media. Only a limited range of parameters has been explored, but extrapolations allow the critical fractal dimension to be estimated for many b and i values. Extrapolation to infinite iterations suggests there may be a critical fractal dimension of the solid at which the pore space percolates. The extrapolated value is close to 1.89 -- the well-known fractal dimension of percolation clusters in 2-dimensional Bernoulli networks. The results of Chapters 1 and 2 are synthesized in an application to soil water retention in Chapter 3.
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Jacques, Janine M. "An Analysis of the Influence of Media Characteristics on Online Donor Behavior." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/185.
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Nonprofit organizations (NPOs) provide vital services to the communities they serve. These organizations are funded primarily by individual contributions from supporters. Academic researchers and practitioners have examined donor behavior extensively. Yet, little research exists that examines donor behavior over the Internet.
The Internet presents a cost effective means for nonprofit organizations to reach new audiences, attract supporters and solicit donations. The Internet offers a combination of new media characteristics that differ from traditional channels. Understanding how these new media characteristics influence the antecedents of donor behavior may lead to higher online donations for nonprofit organizations.
This research explored the relationship between Internet media characteristics and the antecedents of online donor behavior using the Media Richness Theory. Participants were selected for this study and randomly divided into two treatment groups. Each group received an e-mail from a previously unknown nonprofit organization. The e-mail introduced the organization and provided a link to the organization's website. Both the invitation message and the website were constructed to offer different media characteristics for each treatment group. After visiting the site, participants were asked to complete a 30-item Web-based survey.
The data were first analyzed for differences in the mean scores for each treatment group. A simple t-test followed to corroborate these findings. Results indicated there is a relationship between media richness and an individual's perception in the quality of service offered by the experimental NPO. Additionally, there is a positive relationship between media richness and an individual's trust in the experimental NPO. These findings lay the foundation for future studies that analyze online donor behavior.
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Koskinen, S. (Siiri). "Targeted social media advertising and consumer decision making in online buying behavior." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201706062561.
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The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions of individuals and gain a deeper understanding by observing the phenomenon closely. Research theory examines prior research of social media marketing, targeted social media advertising and consumers buying behavior. In this research social media marketing and the possible reactions towards targeted social media advertising are interpreted to be able to create a comprehensive understanding of current research. The online specific features of the different stages in the buying decision model are acknowledged in the research theory and included in the theoretical framework of the research. The empirical research is conducted as a qualitative research and semi-structured interviews are utilized to gather the empirical data. The research target group consists of young adults, who are active social media users and make purchases online on a regular basis. The 24–27 year-old interviewees in this target group participated in the research. Abductive reasoning guides the empirical analysis of the research and the empirical data is analyzed by dividing data into relevant themes. The findings of this research indicate that targeted social media advertisements affect the consumer online buying behavior throughout the whole buying decision process. The influence of targeted social media advertisements is greater depending on the stage of the process. Targeted advertisements can arouse different reactions and affect positively to the online buying intention, when the advertisements are correctly targeted. This research complements the prior social media research by emphasizing the significance of effectively targeted advertisements. According to this research, online buying behavior follows the five-stage buying process model, but is also influenced by online specific variables. The research findings provide further information about the effects of targeted social media advertisements and increase the understanding of consumer online buying behavior. This research also emphasizes the importance of effective targeting of social media advertising and provides means for implementation of targeted advertisements. It needs to be acknowledged that the narrow target group and the subjective nature of phenomenography limit the generalization of the research findings.
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Eason, Yoshika Shajuan. "Exposure to HIV Prevention Messages on Social Media and Behavior Change Intent." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3876.
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African Americans living in the Southeastern region of the United States disproportionately contract sexually transmitted infections (STIs), including human immunodeficiency virus (HIV). Facebook and other social media sites are becoming a way to deliver health-related messaging to targeted populations. The purpose of this quantitative, cross-sectional study was to examine the association between selected demographic factors and impact of social media on intent to change sexual behaviors among 112 African Americans between the ages of 18 and 49 in the Southeastern United States who viewed STI/HIV prevention materials on Facebook within 1 year prior to the study. The theory of planned behavior was used to help understand and interpret the findings. Participants completed an online self-report survey containing questions about their exposure to sexual health messages on Facebook and their intent to change behavior. Results of the multiple logistic regression analyses indicated that gender (p =.462), age (p =.122), education (p =.593), and income (p =.200) were not statistically associated with the dependent variable, intent to change risky sexual behaviors. A majority of respondents indicated the intention to change their sexual behaviors as a result of viewing HIV prevention messages on Facebook, and that the messages were the most important factor in their decision to change behavior. Facebook messaging may be an effective platform for reaching African Americans and influencing behavior; however more research is needed to fully understand the use of social media for STI prevention. The social change implication of this research is the potential to decrease HIV/STI associated morbidity and mortality among this population.
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Salzman, Ryan. "Understanding News Media Consumption and Political Attitudes and Behavior in Latin America." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc68043/.
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News media consumption is vital to understanding democracy in Latin America. Democracy in the region lacks consolidation that may be encouraged by the ability of news media to shape individuals' political attitudes and behaviors. Yet, we know very little about how citizens of Latin American countries consume news media or how that consumption affects attitudes and behavior. This study offers a region-wide examination of the factors that shape news media consumption and the effects of that consumption on individuals in the region. To explore this topic, I examine survey data from the 2008 Latin American Public Opinion Project in 18 Latin American countries. I argue that news media promote democratic attitudes and political behavior by increasing the symbolic value of democracy and by supplementing those symbols with information that further encourages democratic attitudes and political participation. Additionally, political behavior is not temporally proximate to political behaviors such as voting. This necessitates a mediated path for news media consumption to influence participation through political interest, civil society participation and democratic attitudes. My findings illustrate that each news medium type (TV, radio, newspaper) must be considered separately from each other type. I find that news media consumption has little effect on attitudes. The effect of news media consumption on behavior is best understood as mediated paths through political interest and civil society participation. An additional analysis examines the state of internet use in the region. In total, this project offers a broad understanding of how news media consumption affects individual-level democracy in Latin America.
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Ly, Kicki, and Liyu Hu. "Gender Difference Influence on Attitude toward Social Media among Chinese Consumers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-1117.
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Social media is developing rapidly and China has become the largest market of social media usage. Due to numerous international social media platforms being unavailable in China, Chinese consumers have different usage and attitude of social media from those in other countries. According to previous studies, consumers’ usage and attitude of social media can be different due to their gender. Due to these two factors, it is interesting to study gender differences in attitudes toward social media in a Chinese context. By using questionnaires, data are collected from students in Shanghai, China. By applying SPSS, analysis of the results shows that Chinese online consumers basically have positive attitude toward using social media and positively think social media influence them. Most of Chinese respondents spend more than 1 hour on social media daily. Generally speaking, Chinese consumers use social media in order to communicate with others and search for different events. As to gender difference, Chinese women are more likely to follow a famous person by using social media than men. Both men and women use Wechat and Weibo the most frequently.
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Turner, M. L. "Engaging the consumer : building relationships and loyalty through Web based media /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/3982.
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Acadia, Spencer. "Exploratory Analysis of Social E-health Behavior." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500111/.
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Extant literature has documented well that people seek health information via the internet as patients and consumers. Much less, however, is known about interaction and creation behaviors in the development of new online health information and knowledge. More specifically, generalizable sociodemographic data on who engages in this online health behavior via social media is lacking in the sociological literature. The term “social e-health” is introduced to emphasize the difference between seeking behaviors and interaction and creation behaviors. A 2010 dataset of a large nationally representative and randomly sampled telephone survey made freely available from the Pew Research Center is used to examine social e-health behavior according to respondents’ sociodemographics. The dependent variable of social e-health behavior is measured by 13 survey questions from the survey. Gender, race, ethnicity, age, education, and income are used as independent variables. Logistic regression analysis was used to determine the odds of engagement in social e-health behavior based on the sociodemographic predictors. The social determinants of health and digital divide frameworks are used to help explain why socioeconomic variances exist in social e-health behavior. The findings of the current study suggest that predictable sociodemographic patterns along the dimensions of gender, race, age, education, and income exist for those who report engaging in social e-health behavior. This study is important because it underscores the fact that engagement in social e-health behavior is differentially distributed in the general U.S. population according to patterned sociodemographics.
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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.
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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.
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Schuett, Jessica Lynn. "Effects of Social Networks and Media on Pro-Environment Behaviors." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc68044/.
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In this study, pro-environmental behaviors are investigated by studying if one's primary information sources about environmental issues either from their social network or the media influence this behavior. Data was collected from the 2002 Detroit Area Study with a total of 267 respondents. Three indexes were constructed to separately measure all seven pro-environment behavioral items, five conservation behavioral items, and two consumption behavioral items. A complex sample model was utilized in these analyses. Findings suggest that information sources are correlated to self-reported environmental behavior. As predicted, the people whose primary information source was social network were more likely to obtain higher scores on all three separate indexes than those individuals who primarily received information about environmental issues from the media.
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Olguín, Olguín Daniel. "Sociometric badges : wearable technology for measuring human behavior." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/42169.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2007.Includes bibliographical references (p. 137-144).
We present the design, implementation and deployment of a wearable computing research platform for measuring and analyzing human behavior in a variety of settings and applications. We propose the use of wearable sociometric badges capable of automatically measuring the amount of face-to-face interaction, conversational time, physical proximity to other people, and physical activity levels using social signals derived from vocal features, body motion, and relative location to capture individual and collective patterns of behavior. Our goal is to be able to understand how patterns of behavior shape individuals and organizations. We attempt to use on-body sensors in large groups of people for extended periods of time in naturalistic settings for the purpose of identifying, measuring, and quantifying social interactions, information flow, and organizational dynamics. We deployed this research platform in a group of 22 employees working in a real organization over a period of one month. Using these automatic measurements we were able to predict employees' self-assessment of productivity, job satisfaction, and their own perception of group interaction quality. An initial exploratory data analysis indicates that it is possible to automatically capture patterns of behavior using this wearable platform.
by Daniel Olguín Olguín.
S.M.
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Gips, Jonathan Peter. "Social motion : mobile networking through sensing human behavior." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/37384.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2006."September 2006."
Includes bibliographical references (leaves 62-65).
Low-level sensors can provide surprisingly high-level information about social interactions. The goal of this thesis is to define the components of a framework for sensing social context with mobile devices. We describe several sensing technologies - including infrared transceivers, radio frequency scanners, and accelerometers - that both capture social signals and meet the design constraints of mobile devices. Through the analysis of several large datasets, we identify features from these sensors that correlate well with the underlying social structure of interacting groups of people. We then detail the work that we have done creating infrastructure that integrates social sensors into social applications that run on mobile devices.
by Jonathan Peter Gips.
S.M.
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Matias, J. Nathan (Jorge Nathan). "Governing human and machine behavior in an experimenting society." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/112527.
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Thesis: Ph. D., Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2017.Cataloged from PDF version of thesis.
Includes bibliographical references.
We live in a culture that depends on technologies to record our behavior and coordinate our actions with billions of other connected people. In this computational culture, humans and machines continue to perpetuate deep-seated injustices. Our abilities to observe and intervene in other people's lives also allow us to govern, forcing us to ask how to govern wisely and who should be responsible. In this dissertation, I argue that to govern wisely, we need to remake large-scale social experiments to follow values of democracy. Using qualitative and quantitative methods, I spent time with hundreds of communities on the social news platform reddit and learned how they govern themselves. I designed CivilServant, novel experimentation software that communities have used to evaluate how they govern harassment and misinformation. Finally, I examined the uses of this evidence in community policy deliberation. As we develop ways to govern behavior through technology platforms, we have an opportunity to ensure that that the benefits will be enjoyed, questioned, and validated widely in an open society. Despite common views of social experiments as scarce knowledge that consolidates the power of experts, I show how community experiments can scale policy evaluation and expand public influence on the governance of human and machine behavior.
by J. Nathan Matias.
Ph. D.
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Stapleton, Jerod L., Joel J. Hillhouse, Elliot J. Coups, and Sherry L. Pagoto. "Social Media Use and Indoor Tanning among a National Sample of Young Adult NonHispanic White Women: A Cross-Sectional Study." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/53.
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Online social media sites are increasingly used in public health efforts1 and may represent a valuable avenue to target messages discouraging use of indoor tanning (IT) beds to young women, a group with high levels of engagement in social media and the highest rates of IT.2 This study aimed to examine the association between use of social media sites and IT behavior.
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Cody, Emily. "Mathematical Modeling of Public Opinion using Traditional and Social Media." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/620.
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With the growth of the internet, data from text sources has become increasingly available to researchers in the form of online newspapers, journals, and blogs. This data presents a unique opportunity to analyze human opinions and behaviors without soliciting the public explicitly. In this research, I utilize newspaper articles and the social media service Twitter to infer self-reported public opinions and awareness of climate change. Climate change is one of the most important and heavily debated issues of our time, and analyzing large-scale text surrounding this issue reveals insights surrounding self-reported public opinion. First, I inquire about public discourse on both climate change and energy system vulnerability following two large hurricanes. I apply topic modeling techniques to a corpus of articles about each hurricane in order to determine how these topics were reported on in the post event news media. Next, I perform sentiment analysis on a large collection of data from Twitter using a previously developed tool called the "hedonometer". I use this sentiment scoring technique to investigate how the Twitter community reports feeling about climate change. Finally, I generalize the sentiment analysis technique to many other topics of global importance, and compare to more traditional public opinion polling methods. I determine that since traditional public opinion polls have limited reach and high associated costs, text data from Twitter may be the future of public opinion polling.
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Pagoto, Sherry L., Katie Baker, Julia Griffith, Jessica L. Oleski, Ashley Palumbo, Barbara Walkosz, Joel J. Hillhouse, Kimberly L. Henry, and David Buller. "Engaging Moms on Teen Indoor Tanning Through Social Media: Protocol of a Randomized Controlled Trial." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/138.
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Background: Indoor tanning elevates the risk for melanoma, which is now the most common cancer in US women aged 25-29. Public policies restricting access to indoor tanning by minors to reduce melanoma morbidity and mortality in teens are emerging. In the United States, the most common policy restricting indoor tanning in minors involves parents providing either written or in person consent for the minor to purchase a tanning visit. The effectiveness of this policy relies on parents being properly educated about the harms of indoor tanning to their children.
Objective: This randomized controlled trial will test the efficacy of a Facebook-delivered health communication intervention targeting mothers of teenage girls. The intervention will use health communication and behavioral modification strategies to reduce mothers’ permissiveness regarding their teenage daughters’ use of indoor tanning relative to an attention-control condition with the ultimate goal of reducing indoor tanning in both daughters and mothers.
Methods: The study is a 12-month randomized controlled trial comparing 2 conditions: an attention control Facebook private group where content will be relevant to teen health with 25% focused on prescription drug abuse, a topic unrelated to tanning; and the intervention condition will enter participants into a Facebook private group where 25% of the teen health content will be focused on indoor tanning. A cohort of 2000 mother-teen daughter dyads will be recruited to participate in this study. Only mothers will participate in the Facebook groups. Both mothers and daughters will complete measures at baseline, end of intervention (1-year) and 6 months post-intervention. Primary outcomes include mothers’ permissiveness regarding their teenage daughters’ use of indoor tanning, teenage daughters’ perception of their mothers’ permissiveness, and indoor tanning by both mothers and daughters.
Results: The first dyad was enrolled on March 31, 2016, and we anticipate completing this study by October 2019.
Conclusions: This trial will deliver social media content grounded in theory and will test it in a randomized design with state-of-the-art measures. This will contribute much needed insights on how to employ social media for health behavior change and disease prevention both for indoor tanning and other health risk behaviors and inform future social media efforts by public health and health care organizations.
ClinicalTrial: Clinicaltrials.gov NCT02835807; https://clinicaltrials.gov/ct2/show/NCT02835807 (Archived by WebCite at http://www.webcitation.org/6mDMICcCE).
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Chu, Tszhang. "Social media use and employee outcomes :a meta-analysis." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/681.
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Employees' social media use and its potential links with work-related outcomes have received significant scholarly attention in recent years. The existing studies, however, demonstrated mixed findings and the impact of social media use on employee outcomes remains inconclusive. The current debate on employees' social media use points to the need for a meta-analysis on this particular issue, as it could help provide a more conclusive summary to resolve the inconsistency across studies. This meta-analysis study reviewed empirical studies published in peer-reviewed journals from 2009 to 2018 with the aim to provide robust conclusions about the relationships between employees' social media use and employee outcomes (i.e., job performance, innovative performance, job satisfaction, work engagement, emotional exhaustion and work-life conflict) and to explore the moderators of these associations. A total of 29 journal articles were examined in this thesis. The results of the random-effects model suggested that social media use, in general, has positive and small effects on job performance, job satisfaction, work engagement, and work-life conflict. Its effect on emotional exhaustion, however, was significant but negligible. In addition, a positive but non-significant association was found between social media use and innovative performance. The sub-group and meta-regression analyses further identified the moderators among the positive associations found. Specifically, purpose of social media use and culture moderated the effects of social media use on both job performance and job satisfaction; job position moderated the association between social media use and job satisfaction. The theoretical and practical implications from the results of this study, the limitations of the present meta-analysis, and directions for future research were discussed.
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Nelson, Ashley L. "A cross generational analysis of factors which predict media non-use behavior in adults: Cord-cutting." University of Akron / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=akron1538074897429273.
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Brodkin, Kathryn Rhea. "Chondrocyte behavior in monolayer culture : the effects of protein substrates and culture media." Thesis, Georgia Institute of Technology, 2002. http://hdl.handle.net/1853/20216.
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Chakraborty, Devarpan. "Is increased consumer control changing media consumption from media business push to media consumer pull?" Diss., 2014. http://hdl.handle.net/2263/43967.
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In the war to win the consumer’s attention traditional media is steadily losing ground to new media platforms; which are distributed and consumed digitally, are ubiquitous with the explosive uptake of smart internet connected devices and provide interconnections amongst platforms, devices and even consumers. New media is changing the balance of power in the media landscape from media businesses to media consumers, who now have unlimited choices available to them from which they can decide on what, when, where and how to consume content. So from the traditional outlook of ―mass media‖ there is a transition happening towards ―my media‖ which provide personalised experiences to consumers.
The purpose of this study is to contribute to the discussion on how consumer control is changing the media landscape by applying the dichotomy of push vs. pull in media consumption. The study sought to explore if with increasing consumer empowerment, the consumer instead of passively relying on content push from media businesses is now actively pulling content to fulfil his/her individual needs.
The study was qualitative and exploratory in nature and utilised in depth and semi structured interviews of media consumers and experts to understand in how the role of the consumer is changing in the media landscape, the factors influencing the change, how the empowered consumer is effecting changes in the way he/she consumes content and media business response to the empowered consumer
The study empirically established that consumer control is definitely on the rise in media consumption with consumers preferring to pull content as per their liking. Furthermore it was empirically validated that consumers from lower income levels were as much in control and pulling content as consumers from higher income levels which is a significant departure from the literature. The study also found that even though media businesses acknowledge consumer control in media consumption their response to it is applying certain tactics without any accompanying change in strategies and business models.
The study recommended that for media businesses to stay relevant in the age of consumer control and the accompanying content pull; they need to be more customer centric in their approach where they design their strategies and business models by being consumer focussed and trying to fulfil their needs.Dissertation (MBA)--University of Pretoria, 2014.
zkgibs2015
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Wu, Yi-Rou, and 吳伊柔. "Transport behavior of persulfate in porous media." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53351600017246824778.
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碩士中興大學
環境工程學系所
99
In situ chemical oxidation (ISCO) mainly by the injection of a chemical reagent into the subsurface environment to reduce contaminant mass by oxidation processes. Persulfate as an emerging oxidant for soil and groundwater contaminants, and it has several advantages. First, persulfate is more stable than hydrogen peroxide and thus able to transport greater distances in the sub-surface. Second, persulfate has less affinity and is thus more efficient in high organic soils. Few studies to date have investigated simulation for the transport of persulfate in porous media. Therefore, the objective of this study was to investigate the transport mechanism of persulfate in the aquifer through one-dimensional system. The results of this research demonstrate that the one-dimensional Convective-Dispersive-Degradative equation can appropriately describe the process of persulfate in silica sand and sandy soil, and in the same dimension, the dispersivity coefficient for these two soils packed column was the same; persulfate mass loss increases with a slower flow rate. In addition, different permeant water for testing at a constant head presents different flow rate. Mineral water used as a permeant can reduce clay minerals swelling more than distilled water. Furthermore, only little clay soils may cause expansion of the double layer and lead to the generation of preferential flow.
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Sundberg, Aaron J. "Interface behavior of granular media in direct shear." 1999. http://catalog.hathitrust.org/api/volumes/oclc/48201759.html.
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Thesis (M.S.)--University of Wisconsin--Madison, 1999.Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 92-94).
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LU, YI-YU, and 呂宜砡. "Research on Customer Switching Behavior in Social Media." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/d86qs9.
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碩士南華大學
資訊管理學系
107
Following by the progress of information technology and the popularity of internet development, people would addict to website browsing, especially Facebook, the most heated social website in the world. The study is to discuss the satisfaction and the loyalty of using Facebook, and the effects of how the users change their behaviors. Question survey is adopted in the study, and by delivering 500 shares of official questionnaire with 353 shares of returned ones, the ratio of returned questionnaire is 70.6% with 301 effective samples. The results of study could be the references for other researchers.
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Tsai, Yuan-Ling, and 蔡苑鈴. "Dispersion Behavior of Barium Titanate in Organic Media." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/482a42.
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碩士國立臺北科技大學
資源工程研究所
96
Ceramic materials based on perovskite-like oxides are intense of interests because of their applications in electronic devices. Due to its high dielectric constant, barium titanate（BaTiO3） is one of the most studied compounds of this family and widely used material in making electronic devices such as multilayer capacitor, communication filters, and piezoelectric sensors. The current trend is towards miniaturization in the fabrication of electronic devices and higher dielectric permittivity. To prepare green sheets with high packing density and uniform microstructure, well dispersed slurry is essential. Many studies focusing on the dispersion and stabilization of microsized BaTiO3 suspension, and various polymers as dispersant were tested. In general, BaTiO3 suspension can be stabilized by electrostatic, steric and electrosteric mechanisms. For electrostatic stabilization, powders need to have a sufficient zata potential to provide strong repulsion between two particles in suspension. For steric hindrance, polymer adsorption with reasonable coverage and adsorption layer thickness is necessary to promote stability. Electrosteric stabilization requires the presence of adsorbed polymer and significant electrical double-layer repulsion. The main purpose of this investigation is to characterize in detail the dispersion of BaTiO3 powder in organic suspension with different type and dosage of polymer dispersants. The dispersing effectiveness on organic BaTiO3 slurry were examined and discussed from particle size distribution, rheological measurement, sedimentation volume, polymer adsorption and SEM observation. Base on the results, D2 shows good dispersion ability because it can reduce the particle size and slurry viscosity, make the slurry more stable. Compare with D1, D2 is more effective in preparing stabilized suspension. This is related to the chemical nature and adsorption behavior between D1 and D2. Consequently, D2 shows better dispersion behavior in the organic BaTiO3 slurry.
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Chang, Yu-Ting, and 張郁婷. "Researches of User Behavior in Social Media Marketing." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/36291945378870592787.
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博士國立臺灣科技大學
資訊管理系
103
From the perspective of marketing action plan, this study provides three marketing strategies to enhance awareness, affections, and acquirement. The strategy perspectives will be verified by different theoretical basis and research architectures, and generalize the topic of marketing research through Doblin’s experience innovation framework. The expected contribution of this study is to provide social media marketing strategy insights for firms in undertaking mobile commerce and social commerce. The future direction for further research will also be addressed. In the first study, the awareness of communication strategy grasps messages persuasiveness, leading consumers in common dissemination. Social media marketing is an influential marketing method. Liking or sharing social media messages can increase the effects of popular cohesion and message diffusion. This research investigates how persuasive messages (i.e. argument quality, post popularity, and post attractiveness) can lead internet users to click like and share messages in social media marketing activities. This research develops the hypotheses on the basis of elaboration likelihood model and a 392 fans survey from a fan page on Facebook. Structural equation modeling analyzes questionnaire data. Results show that the three types of persuasive messages are important to click like and to share post messages. Post popularity is essential and works through both central route and peripheral according to research model. In addition, different message characteristics and user groups have different communicating behaviors. In the second study, the affections of emotion strategy changes consumer’s brand attitude in the use of storytelling rendering. Social media widely spread and instantly share messages. This feature accelerates the prevalence of using micro-film as a compelling tool for branding. Based on the storytelling theory of emotional responses, sympathy and empathy, and the persuasion theory of elaboration likelihood model, this study develops hypotheses to test the relationship between the storytelling power embedded in micro-films on brand attitude, and the moderating effect of cognitive involvement on the overall effect. The data collected from YouTube users in Taiwan has confirmed the positive relationship between sympathy and empathy on brand attitude, and the moderating effect of cognitive involvement. Implications are discussed. In the third study, the acquirement of engagement strategy links consumer’s joint participation through media connecting. Mobile-social networking services have been developed rapidly recent years. Users’ online engagement and switching behavior have also become quite important issues. This research combined the basis of cost benefit approach and experience innovation. By analyzing 420 valid questionnaires, we found that different types of online-engagement in the different age groups, have differences in the impact of switching cost and switching benefit. Also, switching cost can thus affect group switching via lock-in.