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Journal articles on the topic 'Media has revolutionized'

Author: Grafiati

Published: 27 July 2024

Last updated: 31 July 2025

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1

Krishnan, G. Sundhar, and Nisha Alice Joseph. "Tympanoplasty revolutionized: my experience with a series of 500 cases." International Journal of Otorhinolaryngology and Head and Neck Surgery 4, no. 4 (2018): 1035. http://dx.doi.org/10.18203/issn.2454-5929.ijohns20182708.

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<p class="abstract"><strong>Background:</strong> Tympanoplasty has been the mainstay in management of chronic suppurative otitis media for decades with invent of microscopes in ear surgeries, which traditionally have been giving good results when in good hands. However, after the introduction of endoscopes in the field of otology, it has completely revolutionized my outlook and approach to the pathophysiology of the disease as well as its management. The aim of the present study was to discuss the advantages of endoscopes over microscopes and the science of endoscopic minimal

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Neetu, Neetu, Ashish Kumar, and Priyanka Yadav. "THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 07, no. 02(II) (2024): 77–80. http://dx.doi.org/10.62823/7.2(ii).6646.

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This review paper explores the multifaceted impact of social media on consumer behavior. Social media has revolutionized the way consumers interact with brands, make purchasing decisions, and influence others. By analyzing various studies, this paper highlights key aspects such as brand engagement, peer influence, and the role of social media influencers. The findings suggest that social media significantly affects consumer behavior, fostering a more interactive and personalized shopping experience.

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Jalolova, Sadokat. "Media’s Double-Edged Sword: Understanding Its Psychological Impact on Mental Health." European International Journal of Philological Sciences 5, no. 6 (2025): 38–39. https://doi.org/10.55640/eijps-05-06-11.

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The rapid development of media technologies has revolutionized how people access and engage with information. While this evolution has brought unprecedented convenience and connectivity, it also raises growing concerns about its effects on mental health. This paper explores the psychological impact of media in its various forms—social media, news, and entertainment—drawing on findings from scholarly research and psychological frameworks. By examining both the positive and negative influences of media, this review seeks to offer a balanced understanding of how it shapes psychological well-being

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Mrs., S. J. Dhanawade. "The Impact of Social Media Marketing in E-Commerce Sales." International Journal of Advance and Applied Research S6, no. 16 (2025): 393–95. https://doi.org/10.5281/zenodo.15147301.

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<em>Social media as a marketing platform has revolutionized the eCommerce sector to a great extent. Social media marketing is pivotal in driving eCommerce sales by improving brand awareness, customer interaction, and efficient advertisement. This paper examines the impact of social media marketing on eCommerce sales, its most important strategies, and how it is increasing in importance with the advancement in the digital economy.</em> <strong> </strong>

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Dr. Hirenkumar P. Chaudhary and Dr. Japeshwari Asarsa. "The Influence of Social Media and Digital Communication on Language Use and Evolution." International Journal of Scientific Research in Humanities and Social Sciences 2, no. 2 (2025): 01–04. https://doi.org/10.32628/ijsrhss25221.

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In today’s digital age, social media has revolutionized the way we communicate and interact with one another. This article Explores the fascinating connection between social media and the evolution of language. As more the people engage in online conversations, the impact of social media on our language becomes increasingly evident. From the use of emojis to the creation of new words and abbreviations, social media platforms have significantly influenced how we express ourselves. Today we delve into the various ways in which social media has shaped the evolution of language and explore its imp

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Haile Gebrselassie, Abebe Bikila, and Derartu Tulu. "Consumer Behavior in the Era of Digital Marketing: Trends and Challenges." Proceeding of The International Conference on Economics and Business 3, no. 2 (2024): 112–16. https://doi.org/10.55606/iceb.v3i2.475.

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Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.

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López-Carril, Samuel, Paloma Escamilla-Fajardo, Maria Huertas González-Serrano, Vanessa Ratten, and Rómulo Jacobo González-García. "The Rise of Social Media in Sport: A Bibliometric Analysis." International Journal of Innovation and Technology Management 17, no. 06 (2020): 2050041. http://dx.doi.org/10.1142/s0219877020500418.

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Social media has revolutionized the sports industry by changing the way athletes, coaches, clubs, federations, sport companies and other industry actors interact. Although academic interest in the emergence of social media in the context of sports has increased in recent years, these platforms have not been studied from a bibliometric viewpoint. Therefore, this study examined the scientific production of social media in sports using descriptive bibliometric software. The most prolific authors, journals, institutions, number of citations and networks of authorship are identified. From the bibli

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Pathak, Dr Niranjan Deo. "DIGITAL INFLUENCE MARKETING HOW SOCIAL MEDIA SHAPES CONSUMER BUYING INTENTIONS." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04354.

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Abstract: In recent years, social media has revolutionized the way consumers interact with brands and make purchasing decisions. Digital influence marketing—leveraging influential social media personalities to promote products—has emerged as a powerful strategy for businesses aiming to reach and engage target audiences effectively. The rise of influencers on platforms such as Instagram, YouTube, TikTok, and Facebook has changed traditional marketing paradigms, enabling more personalized and authentic brand communication. This research paper explores the mechanisms by which social media influen

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Hanif, Dr Saima, and Sana Hassan. "Web Presence of Pakistani Media Houses: A Data Science Prospect." Social Sciences Spectrum 3, no. 4 (2024): 1–6. https://doi.org/10.71085/sss.03.04.159.

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The internet has revolutionized how media houses engage with their audiences. Pakistani media houses have embraced the web to extend their outreach, and a data-driven analysis of their web presence offers insights into their performance and strategies. This study utilizes a data science approach to evaluate the web presence of major Pakistani media houses. Various factors, including website traffic, social media influence, search engine optimization (SEO), and content engagement, are examined to understand their digital influence. It was found that Pakistani media companies have a strong onlin

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KUMAR SINGH, VISHWAJEET. "Leveraging Social Media for Crowdfunding: Strategies to Boost Engagement and Ensure Success." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem48150.

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ABSTRACT This research paper on Crowdfunding has revolutionized by allowing artists, business owners, and charitable causes to obtain funds directly from the general public, crowdfunding has completely transformed contemporary fundraising. Social media is now an essential tool for increasing the reach and efficacy of campaigns as digital platforms grow. With an emphasis on how strategies like narrative, influencer engagement, targeted advertising, and community building affect donor behaviors, this study examines the strategic role of social media in promoting crowdfunding success. Keywords: C

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Singh, Dr Manish. "Role of Social Media Advertising for Small Businesses." International Journal of Pharmaceutical Research and Applications 10, no. 3 (2025): 1853–57. https://doi.org/10.35629/4494-100318531857.

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Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with cus

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Wu, Jun, and Yanbing Liang. "Empowering Vocational Education New Media Marketing Teaching Reform and Practical Exploration with AIGC." Journal of Education and Educational Research 6, no. 2 (2023): 82–85. http://dx.doi.org/10.54097/jeer.v6i2.14965.

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The AIGC has revolutionized traditional content production models and has had a disruptive impact on the new media industry, posing serious challenges to talent in new media marketing. Based on this current situation, this study identifies deficiencies in the teaching content, teaching methods, teaching staff, and teaching evaluation of new media marketing in vocational education, and proposes the following four suggestions for reforming vocational education in new media marketing through the empowerment of AIGC. Firstly, adjust talent cultivation programs to enable rapid iteration and upgradi

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Lakhan, Shaheen, Francis Achike, and K. H. Lau. "New Media, Technology and Neurology Education." Seminars in Neurology 38, no. 04 (2018): 457–64. http://dx.doi.org/10.1055/s-0038-1666985.

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AbstractThe use of technology in neurology education has revolutionized many aspects of medical teaching, addressing some important challenges of modern education such as information overload and the unique needs of millennial learners. However, it also has inherent problems, such as depersonalization and high development costs. Due to the heterogeneity of different applications, it is difficult to establish general principles to guide front line educators, but it may be possible to describe “minimum” best practice elements. In this article, we examine commonalities of some of the most success

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Hasan, Ayaan, and Dr Richa Raghuvanshi. "Social Media Marketing and Its Impact on Consumer Trust." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43417.

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Social media marketing has revolutionized how businesses engage with their consumers. This report delves into the impact of social media marketing on consumer trust, focusing on key elements that foster trust-building and the challenges marketers face. It also analyzes case studies of both successful and failed social media marketing efforts to identify best practices and strategies. Although social media offers brands a platform to build credibility, it also comes with challenges such as misinformation, data privacy issues, and consumer skepticism. By examining both successful and unsuccessfu

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Agha, Azwar M. Q. "Artificial Intelligence in Social Media." Cihan University-Erbil Journal of Humanities and Social Sciences 9, no. 1 (2025): 125–32. https://doi.org/10.24086/cuejhss.v9n1y2025.pp125-132.

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The integration of artificial intelligence (AI) into social media platforms has revolutionized how individuals and organizations interact, communicate, and consume information. This literature review explores the multifaceted opportunities and challenges presented by AI in social media. It examines AI-driven technologies such as natural language processing, computer vision, and machine learning in the context of content moderation, personalized recommendations, sentiment analysis, and user engagement. In addition, the review discusses ethical concerns, including data privacy, algorithmic bias,

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Ashata, Godwin Precious. "Digital Dynamics: Investigating the Impact of Social Media on Sexual Behavior." IDOSR JOURNAL OF COMMUNICATION AND ENGLISH 9, no. 2 (2024): 1–6. http://dx.doi.org/10.59298/idosr/jce/92.16.202412.

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Social media has revolutionized communication, transforming how people exchange information and knowledge, particularly among adolescents. Adolescence, a period marked by psychophysical development, emphasizes relationships and socialization. Today, the internet and social platforms offer accessible avenues for exploring human sexuality without traditional constraints. Adolescents use the internet to stay connected with friends and engage in various activities, including exploring sexual content and engaging in cybersex. Unfortunately, this has led to an alarming increase in risky sexual behav

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Yan, Kexue, Thanakon Ratchatakulpat, and Anong Taiwan. "The Role of Social Media in Digital Marketing: Impacts, Strategies, and Future Research Directions." Business and Social Sciences Conference Proceedings 1 (February 27, 2025): 48–57. https://doi.org/10.71222/1d62a074.

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Social media has revolutionized communication by enabling rapid sharing and interaction while simultaneously fostering personal and community online identities. It has the potential to reach a vast audience, effectively promoting brands, products, and services, attracting potential customers, and driving sales. Additionally, social media accelerates changes within the shared environment between businesses and consumers, influencing market behavior. Through a literature review integrated with the digital marketing research framework, this study categorizes and synthesizes key findings from exis

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Chen, Keyan. "The Impact of Social Media on Democratic Politics in the Western Background." Lecture Notes in Education Psychology and Public Media 56, no. 1 (2024): 92–95. http://dx.doi.org/10.54254/2753-7048/56/20241590.

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The advent of social media has revolutionized the landscape of Western politics, presenting both opportunities and challenges. This paper explores the profound impact of social media on political engagement and discourse, analyzing its effects through the lens of social psychology, media theories, and political science. This paper recognizes that while social media platforms have democratized access to political dialogue and fostered cross-cultural exchange, they have also exacerbated polarization and disseminated misinformation. Furthermore, this paper recognizes that through the formation of

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Yu, Ziqi. "Shot Size Narration in the Mobile Media Era: Characteristics and Evolution." Journal of Research in Social Science and Humanities 2, no. 11 (2023): 17–23. http://dx.doi.org/10.56397/jrssh.2023.11.04.

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The world has embraced the mobile media era, with mobile phones now deemed indispensable in people’s lives. In public spaces, such as subway stations or cafes, it is ubiquitous to witness individuals engrossed in their mobile phones and tablets, while books were once the primary pastime for time-killing. The evolution of mobile media and mobile networks has revolutionized the way we perceive and create images. Shot size categorization stands as a vital component within the language of visual representation. The narrative essence of shot size classification has taken on fresh attributes in the

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Ponce, Sara Beltrán, Maura M Barry, Don S Dizon, et al. "Netiquette for social media engagement for oncology professionals." Future Oncology 18, no. 9 (2022): 1133–41. http://dx.doi.org/10.2217/fon-2021-1366.

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Social media growth has revolutionized health care, facilitating user-friendly, rapid and global sharing of content. Within oncology, this allows for new frontiers in communication for cancer patients, caregivers and healthcare providers. As more physicians engage in online spaces, it is imperative that there are resources to assist in establishing a professional presence on social media. This article describes how to create a social media identity, best practices for engaging both in patient and caregiver spaces and professional communities, and how to address antagonistic and inappropriate b

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Sahu, Dr Kailash Kumar. "Effectiveness of Social Media Advertising on Consumer Engagement." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04283.

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Abstract Social media has revolutionized how brands interact with consumers. This research explores the effectiveness of social media advertising in fostering consumer engagement. The rapid rise of platforms like Instagram, Facebook, Twitter, and YouTube has shifted advertising strategies from passive one-way messaging to interactive, personalized experiences. This study aims to evaluate which aspects of social media advertising (e.g., content type, personalization, platform, influencer marketing) are most successful in engaging consumers. Using quantitative data collected through surveys and

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Singh, Gursimranjit, and Maninder Singh. "Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior." International Journal of Online Marketing 8, no. 4 (2018): 38–48. http://dx.doi.org/10.4018/ijom.2018100103.

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The advent of the internet has revolutionized the business environment as social media is becoming an ingrained aspect of every sphere of life whether we talk of political campaigns, defense strategies, brand management and even intra company communication; social media is all pervasive. With the sophisticated technology available the usage of social media has increased. In line with the current trends, this article examines how social media as a platform for marketing communication can make a strong case for consumer brand purchase behavior. Based on the existing literature, the article propo

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Tareen, Hannan Khan, and Malik Adnan. "Political Communication With Social Media In Pakistan: Internal And External Efficacy." Global Social Sciences Review VI, no. II (2021): 130–38. http://dx.doi.org/10.31703/gssr.2021(vi-ii).14.

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Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. T

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Men, Hongsheng. "Evolution of Media Supporting the Development of Mammalian Preimplantation Embryos In Vitro." Biology 13, no. 10 (2024): 789. http://dx.doi.org/10.3390/biology13100789.

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Assisted reproductive technology has revolutionized our ability to genetically manipulate, maintain and rederive laboratory animals of biomedical importance; manipulate animal reproduction or genetics to boost production of farm animals; and improve human reproductive health. The media for in vitro manipulation and the culture of embryos play a critical role in the development of assisted reproductive technology. In this review, the evolution of culture media supporting embryo development in vitro from selected animal species, laboratory animals (mice and rats) and farm animals (pigs and cattl

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Sodikov, Mirziyo. "EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR." Iqtisodiy taraqqiyot va tahlil 2, no. 10 (2024): 217–23. http://dx.doi.org/10.60078/2992-877x-2024-vol2-iss10-pp217-223.

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The rise of social media has revolutionized tourism marketing, making influencers and social media figures key players in shaping travelers' perceptions of destinations. Platforms such as Instagram, YouTube, and TikTok have enabled influencers to act as digital ambassadors, promoting travel locations through curated, visually appealing content. This paper explores the influence of social media figures on shaping destination image and purchase intentions in the tourism sector, drawing on case studies from Iceland, Japan, Switzerland, and Qatar. It also examines the potential for Uzbekistan to e

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Dr., Rasananda Panda, Bijal Mehta Dr., and Anushree Karani Ms. "BUSINESS MODELS ON SOCIAL MEDIA." International Journal of Marketing & Financial Management, Volume 5,, Issue 2, Feb-2017, (2017): 34–42. https://doi.org/10.5281/zenodo.495250.

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Internet and Social Media have made a significant impact on all spheres including individual, corporate and businesses. Given the current scenario, the nature of the business sector is changing rapidly. Globalization and digitization has revolutionized the business practices. This change is evident in all types of business ventures from small scale to large scale. Role of social media is considered as a crucial aspect in today’s global business environment (Abuhashesh, 2014). Hence, business ventures are trying to keep themselves up to date with the flow. The study analyses the different busin

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Sangi, Saima Naz, Jamshed Ali Baloch, and Ali Khan Ghumro. "ROLE OF ELECTRONIC MEDIA IN THE REVIVAL OF DEMOCRACY IN PAKISTAN IN THE FIRST DECADE OF THE 21ST CENTURY." Pakistan Journal of Social Research 04, no. 02 (2022): 619–25. http://dx.doi.org/10.52567/pjsr.v4i2.514.

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Electronic media has revolutionized the nook and corner of the world, either political challenges, economic issues or social impediments; electronic media become a yard stick to make accountable to the political institution which enhance democratic dispensation in the country; it is torch bearer for the deprived and common people. Not only this; electronic media has provided awareness to common peoples regarding their fundamental political, economic and social rights. Since third world countries are engulfed with political crisis due to lack of education and leadership that makes democratic pr

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Shakeel, Hamza. "The Role of Social Media in Shaping Consumer Buying Behaviour: A Special Focus on Flipkart." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50424.

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ABSTRACT Social media has revolutionized the way consumers interact with brands and make purchasing decisions, particularly in the context of e-commerce. This research paper explores the influence of social media on consumer buying behaviour, with a special focus on Flipkart, one of India’s leading online marketplaces. Drawing from survey data, literature review, and analysis of current trends, the study examines how various social media platforms, content types, and digital marketing strategies impact consumer trust, engagement, and purchase decisions. The paper also highlights the importance

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Mishnick, Nicole, and Dana Wise. "Social Media Engagement: An Analysis of the Impact of Social Media Campaigns on Facebook, Instagram, and LinkedIn." International Journal of Technology in Education 7, no. 3 (2024): 535–49. http://dx.doi.org/10.46328/ijte.699.

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Social media has revolutionized communication and changed how society accesses and receives information. As social media has become more prevalent, companies' advertising and marketing strategies worldwide have changed. In order to reach their target audience, organizations, including universities, have shifted their marketing plans to include social media. Research shows that social media campaigns enable universities to build positive relationships with potential undergraduate and graduate students. However, previous research on postgraduate social media use focuses on social media as a coll

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Jiang, Ran, and Yunyao Shi. "Explore the Success of HEYTEA Marketing In-Depth Research on the Innovation and Fashion of Marketing Methods." Advances in Economics, Management and Political Sciences 49, no. 1 (2023): 212–21. http://dx.doi.org/10.54254/2754-1169/49/20230517.

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HEYTEA, a leading Chinese milk tea industry brand, has achieved significant success through innovative marketing strategies. The companys introduction of a cheese and fruit tea drink revolutionized the beverage industry. 2016 the brand rebranded as HEYTEA to signify its dedication to ongoing development and advancement. HEYTEA prioritizes creating unique flavors that resonate with consumers in order to revolutionize the tea-drinking experience. The analysis emphasizes the importance of social media influencers, especially on new media platforms, in increasing brand influence. HEYTEAs marketing

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Adhi Kusuma, Mad Nasir, and Siti Nuraeni. "Analisis Framing terhadap Konten Dakwah Digital di Media Sosial Seperti Instagram @memeislam.id." Jurnal Ilmiah Teknik Informatika dan Komunikasi 5, no. 2 (2025): 580–85. https://doi.org/10.55606/juitik.v5i2.1201.

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The development of digital technology has revolutionized how humans can communicate, including in Islamic preaching activities. Preaching, which used to be conventional, has now expanded into the digital realm through various social media platforms, one of which is Instagram. The @memeislam.id account has succeeded in implementing framing elements, namely defining problems, identifying causes, providing moral assessments, and offering solutions in conveying a message about Islam in a light, communicative, and contextual way. By combining humor, attractive visuals, and popular language, this ac

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O, Eun Seok, and Jong Wook Won. "A Study on the Extensions of Media Art through teamLab Borderless : Focusing on Marshall McLuhan's Understanding Media." Korea Institute of Design Research Society 9, no. 4 (2024): 879–88. https://doi.org/10.46248/kidrs.2024.4.879.

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The convergence of digital technology has revolutionized the artistic expressions of media art and redefined its relationship with viewers. This paper examines the extensions of media art through an analysis of teamLab Borderless, based on Marshall McLuhan's media theory. First, media art offers multisensory experiences and extends the artistic perception of viewers by the convergence of new media and digital technologies. Second, it extends interactivity, transcending the boundaries between technology and art, and enables viewers to transition from passive recipients to active creators, offer

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N, Arsath Ali. "The Social Media Marketing: A Game Changer in the Modern Business-Case Study." International Journal for Research in Applied Science and Engineering Technology 12, no. 3 (2024): 3410–15. http://dx.doi.org/10.22214/ijraset.2024.59647.

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Abstract: Social media marketing has revolutionized the landscape of modern business, offering unprecedented opportunities for companies to engage with their audience, build brand awareness, and drive sales. This paper explores the transformative role of social media in reshaping traditional marketing strategies and its profound impact on businesses of all sizes. Through a comprehensive review of literature, this study examines the various techniques and tools utilized in social media marketing, including content creation, influencer partnerships, and targeted advertising. Additionally, it ana

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Rimpy, Chhabra, Manchanda Muskan, and Manchanda Kashish. "Digital Transformation in Marketing: Strategies, Challenges, and Future Trends." International Journal of Engineering and Management Research 15, no. 2 (2025): 213–18. https://doi.org/10.5281/zenodo.15515996.

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Digital transformation has revolutionized marketing, redefining how businesses engage with consumers. The shift from traditional marketing to digital strategies has been driven by technological advancements, data analytics, artificial intelligence, and automation. This paper explores the impact of digital transformation on marketing, examining key trends, challenges, and future directions. Through a review of literature and empirical data, the study highlights the role of digital tools, social media, and personalized marketing in enhancing customer experience and business growth.

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Khan, Ali, Imran Rafique, and Ameena Nasim. "Social Media and Political Polarization in Pakistan." Global Digital & Print Media Review VI, no. I (2023): 242–53. http://dx.doi.org/10.31703/gdpmr.2023(vi-i).19.

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This research paper explores the relationship between social media usage and political polarization in Pakistan. The rapid expansion of social media platforms in recent years has revolutionized the way individuals engage with political content and ideologies. Pakistan, as a diverse and politically vibrant country, offers a compelling case study to investigate the impact of social media on political polarization(Aday et al., 2013). The study employs a mixed-methods approach, combining quantitative analysis of social media data with qualitative interviews and surveys. Firstly, an analysis of soc

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VERMA, PRATHA. "Impact of Social Media Marketing on Consumer Purchasing Decisions (With Reference to Instagram)." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50845.

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In the digital era, social media has revolutionized marketing strategies, transforming the way brands interact with consumers. This project explores the impact of social media marketing on consumer purchasing decisions, analyzing how various platforms influence buyer behavior, trust, and engagement. Objectives · To assess how social media marketing strategies affect consumer decision-making. · To examine the role of influencer marketing, advertisements, and brand engagement in shaping consumer choices. · To identify the most effective social media platforms for influencing purchasing decisions

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Jenaibi, Badreya Al, and Alyazi Al Mansoori. "Use of Social Media in Teaching High School Students: A Case of United Arab Emirates." Contemporary Review of the Middle East 9, no. 2 (2021): 158–83. http://dx.doi.org/10.1177/23477989211017567.

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The use of social media platforms by the education sector has grown significantly in the past decade. The advancement in information and technology has prompted the integration of social media use in education. Social media use has revolutionized the learning processes from what was traditionally teacher-centered to the current student-centered approach. People between 16 and 24 years of age are considered among the active users of social media; hence, by incorporating an important part of their lives in school activities, learning may become more amusing and improve performance. Despite the U

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Boukhobza, Mohamed. "Social topics on social media: a communicative approach." EON 6, no. 1 (2025): 67–79. https://doi.org/10.56177/eon.6.1.2025.art.6.

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Social media has revolutionized discussions on social issues by facilitating real-time engagement and amplifying marginalized voices. It fosters community building, raises awareness through visual storytelling, and serves as a mobilizing tool for activism. However, the rapid proliferation of misinformation underscores the importance of developing critical media literacy. This essay examines the transformative impact of social media in shaping conversations around social issues, focusing on both its benefits and challenges. It analyzes their influence on raising awareness, activism, community b

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Sakaria, Ankur, Matthew Singer, and David Uhrmacher. "#140ToWinIt." Pitt Political Review 8, no. 2 (2012): 1–8. http://dx.doi.org/10.5195/ppr.2012.19.

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The Internet has transformed from being almost insubstantial in political campaigns to being essential in only ten years. The elections of 2008 and 2010 have revolutionized the way that campaigns reach out to voters, with a new benchmark set by President Barack Obama and his campaign team in 2008. In the 2010 midterm elections, Republicans in Congress were able to match Obama’s social media success, and voters turned out in their favor. By delving into the uses of social media in those campaigns, we can evaluate how Republicans in the upcoming 2012 campaign are sharing the same success.

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Masood, Muhammad Danish, and Amna Mir. "Role of Social Media in Securitization of Baloch Conflict." Progressive Research Journal of Arts & Humanities (PRJAH) 5, no. 1 (2023): 16–29. http://dx.doi.org/10.51872/prjah.vol5.iss1.230.

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Social media has revolutionized politics and transformed the conflict into new trends. This transformation does not necessarily mean that the conflict loses or gains its effectiveness rather an individualistic aspect comes into play. Baloch conflict is a pivotal issue facing Pakistan since its inception that has played a crucial role in determining its geopolitical strategy. Baloch conflict has been ignited and extinguished many times since independence of Pakistan, they have tried different tactics such as insurgency in the past, going for guerilla warfare. Recently 5th generation warfare has

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Akhtar, Ayesha. "CONTENT WRITING ON AGRICULTURE AND INDUSTRIALIZATION: ANALYSIS OF FACEBOOK POSTS." Pakistan Journal of Social Research 05, no. 03 (2023): 7–14. http://dx.doi.org/10.52567/pjsr.v5i03.1321.

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Industrialization has been incorporated in the domain of agriculture since a very long time, which had revolutionized the process of food production and consumption. The study aimed to present an existing link from the lens of the platform of social media; Facebook, in order to view the various perspectives of people and the organizations. The sample was drawn by using the purposive sampling, which resulted in selection of 207 posts, from the 30 chosen pages. It highlighted the usage of Facebook, where the qualitative findings revealed that such platforms can be used to equip people with knowl

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Wang, Yan, Guangjing Zhang, Feitong Sun, Ying Yang, and Wanlin Li. "Digital Marketing of Museum: How UCCA Achieves Audience Strategy on Red and Tiktok in China." Lecture Notes in Education Psychology and Public Media 4, no. 1 (2023): 304–12. http://dx.doi.org/10.54254/2753-7048/4/20220367.

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Over the last decade, the continuous development of network technology contributes to prosperous digital marketing. At the same time, the advancement of network technology has also revolutionized the lifestyle of the public.The relationship between business and audience has transformed into a more interactive nature through social media in the era of digital marketing. Therefore, this report aims, by using one of the most esteemed muse-ums in China UCCA as a model, to conduct research about how the museum industry practices its audience-oriented strategy in Chinese social media platforms, Tik

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Katasani, Chandrasekhar. "Using Big Data to Identify Viewer Content Trends and Guide Content Creation." International Journal of Advances in Engineering and Management 7, no. 2 (2025): 351–59. https://doi.org/10.35629/5252-0702351359.

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The implementation of big data analytics in the media and entertainment industry has revolutionized how streaming platforms analyze viewer behavior and optimize content strategies. Through comprehensive examination of the analytics pipeline, from data collection and processing to visualization and continuous improvement, the research demonstrates the transformative impact of advanced technologies in content delivery. Modern streaming platforms leverage cloud infrastructure, machine learning algorithms, and real-time processing capabilities to transform viewer data into actionable insights. The

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Bhagat, Sarbottam, Russell R. Torres, and Dan J. Kim. "Curbing Dissemination of Fake News: Role of Information Verification Cost, Trust in Information, Truth-Seeking, and Fake News Awareness on Information Verification Behavior." ACM SIGMIS Database: the DATABASE for Advances in Information Systems 56, no. 2 (2025): 31–58. https://doi.org/10.1145/3733612.3733616.

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Social media platforms have revolutionized the dissemination of information, enabling real-time citizen-driven journalism. However, this unprecedented accessibility has also facilitated the proliferation of fake news, often perpetuated by users who share information without verification. This study investigates the information verification behaviors of social media users in the context of fake news. Drawing upon the Elaboration Likelihood Model, we propose a research model to explore individuals' verification behaviors and test 11 hypotheses using a survey of active social media users. Results

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Heavens, Ugochukwu Obasi Ph.D. "THE LINK BETWEEN NEW MEDIA, INTERNET AND DISSEMINATION OF INFORMATION." ISRG Journal of Arts Humanities & Social Sciences (ISRGJAHSS) II, no. III (2024): 19–22. https://doi.org/10.5281/zenodo.11107418.

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<em>The advent of new media and the Internet has revolutionized the distribution of information around the world. The growth of online platforms and social networks has made information sharing faster, more convenient and accessible to more people. The Internet has given individuals and groups access to rapid communication channels and media that connect them with a global audience beyond traditional geographic boundaries. The rise of citizen journalism and user-generated content has shifted the power of news distribution from the control of traditional media to anyone with access to the Inter

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Heavens, Ugochukwu Obasi Ph.D. "THE LINK BETWEEN NEW MEDIA, INTERNET AND DISSEMINATION OF INFORMATION." ISRG Journal of Arts Humanities & Social Sciences (ISRGJAHSS) II, no. III (2024): 19–22. https://doi.org/10.5281/zenodo.11112277.

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<em>The advent of new media and the Internet has revolutionized the distribution of information around the world. The growth of online platforms and social networks has made information sharing faster, more convenient and accessible to more people. The Internet has given individuals and groups access to rapid communication channels and media that connect them with a global audience beyond traditional geographic boundaries. The rise of citizen journalism and user-generated content has shifted the power of news distribution from the control of traditional media to anyone with access to the Inter

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Shiva, Atul, and Puja Khatri. "Digital Revolution." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 17, no. 9 (2023): 1–3. http://dx.doi.org/10.31620/jccc.06.23/01.

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Digital revolution in present times has affected industry and revolutionized the way consumers are served and business operations are handled. The digital revolution has altogether improved the competitiveness of business enterprises including media houses to push their boundaries of communication into the global arena. In an emerging economy like India, commerce and business has seen a paradigm shift due to globalization and now coupled with artificial intelligence after the crisis pandemic scenario. The critical aspect during such a crisis calls for a strong channels of communication across

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Manoj Kumar Vunnava. "Telecommunications Solutions for E-commerce: Enhancing Customer Engagement and Sales." Journal of Computer Science and Technology Studies 7, no. 4 (2025): 54–60. https://doi.org/10.32996/jcsts.2025.7.4.6.

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The integration of telecommunications solutions into e-commerce platforms has revolutionized customer engagement and sales strategies in the digital marketplace. Modern contact centers leveraging advanced technologies enable seamless omnichannel communication, personalized customer experiences, and efficient service delivery. The convergence of artificial intelligence, machine learning, and social media integration has transformed how businesses interact with customers, manage relationships, and optimize operations. Implementation of these solutions, supported by strategic planning and technic

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Thivakaran, Mrs Vijitha. "Misinformation on Social Media and Its Consequences: Issues to Consider in Tamil Media." International Journal of Research and Innovation in Social Science VIII, no. XI (2024): 473–85. https://doi.org/10.47772/ijriss.2024.8110039.

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Social media has revolutionized communication, offering unprecedented opportunities for information dissemination and engagement. In the context of Tamil media, which is rapidly evolving due to the influence of digital platforms, social media plays a pivotal role in the development and expansion of the Tamil language. However, it also brings significant challenges, notably the proliferation of misinformation and disinformation that threatens the integrity of public discourse. This article explores the impact of social media on Tamil media, examining both its advantages and disadvantages, as we

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Thivakaran, Mrs Vijitha. "Misinformation on Social Media and Its Consequences: Issues to Consider in Tamil Media." International Journal of Research and Innovation in Social Science VIII, no. XI (2024): 505–18. https://doi.org/10.47772/ijriss.2024.8110042.

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Social media has revolutionized communication, offering unprecedented opportunities for information dissemination and engagement. In the context of Tamil media, which is rapidly evolving due to the influence of digital platforms, social media plays a pivotal role in the development and expansion of the Tamil language. However, it also brings significant challenges, notably the proliferation of misinformation and disinformation that threatens the integrity of public discourse. This article explores the impact of social media on Tamil media, examining both its advantages and disadvantages, as we

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