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1

Gritt, Emma Louise Jessica. "The influence of social media on information behaviour : a policing context." Thesis, University of Leeds, 2018. http://etheses.whiterose.ac.uk/20770/.

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This research explores the information behaviour in a UK policing context with a focus on how social media influences their everyday work practice. More specifically it focuses on the policing of low-level crime and anti-social behaviour. Police tasks vary from structured and routine, to environments that are uncertain, complex and time pressured. Digital technologies such as social media have the potential to disrupt and destabilise existing work activities through the way people communicate, interact and share information. This is particularly the case for information intensive organisations
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Japaridze, Nino. "The influence of media on democratic attitudes and behaviour in post-Soviet Georgia." Thesis, University of Oxford, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.568567.

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Using a 'plausibility probe' construct, this study empirically evaluates the direct role of media in a democratic transition by examining the relationship between media use in different media environments and the effects of particular media usage on the development of democratic political culture across time in a post-Soviet republic. The study employs a participatory- deliberative theoretical model of democracy and the concept of political culture as comprised by the distribution of political attitudes and behaviour within a society. The study consists of three principal elements: a qualitati
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Cnattingius, Linda, and Gustafsson Ella Wirstad. "Act or interact? The perceived influence of social media on millennial prosocial behaviours." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254755.

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With modern communication technology advancements, activist expression has become more common on social media platforms. Especially susceptible to these expressions is the millennial generation, whose lives are greatly permeated by media technology. This thesis aims to explore in what ways the social media platform Facebook inuences millennials’ motivation to engage in substantial prosocial behaviours that are intended to benet other people or society as a whole. Through mixed-method research design, participants’ attitudes towards Facebook as a platform for activism and its inuence on prosoci
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Vu, Thai Hong. "Influence of pore size distribution on drying behaviour of porous media by a continuous model." [S.l.] : [s.n.], 2006. http://diglib.uni-magdeburg.de/Dissertationen/2006/vuthaihong.htm.

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Sokolova, Valeriia. "Social media in US presidential elections 2012 : How different use of social media can influence behaviour and participation of the online audience." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-211688.

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Social media is playing a significant role in our everyday life. New tools are emerging everyday and offer the users exciting opportunities. Not just ordinary people use social media.It became very popular among companies, politicians and government. But using social media does not guarantee one instant success and benefits. The right appliance of social media technologies can do wonders. Barack Obama brilliantly illustrated that during his presidential campaign in 2008.In 2012 social media technology was yet again at the heart of the Obama’s campaign. His challenger, Mitt Romney, also engaged
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Pearson, Adrian D. "Media influence on deviant behavior in middle school students /." Electronic version (PDF), 2006. http://dl.uncw.edu/etd/2006/pearsona/adrianpearson.pdf.

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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Mo
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Calver, Stephen. "The influence of mass media on countryside leisure visit behaviour compared to the influence of childhood socialization : a structural model of relationships." Thesis, Bournemouth University, 2017. http://eprints.bournemouth.ac.uk/29874/.

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Those involved with the management of the countryside have an imperative to understand the drivers of behaviour towards it. This is particularly so, since the UK population is largely urban-based and yet still retains an attachment to green open spaces and engagement with the pastoral scene (DEFRA, 2009; Natural England, 2016). The media has been recognised as playing an important role in sustaining this attachment but its relative influence compared to the role of the family, other social groups and education is less well understood in this context. The aim of this research is to provide a me
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Grindle, Mark. "The power of digital storytelling to influence human behaviour." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21800.

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The aim of this multi-disciplinary research was to explore the power of digital, interactive or participatory storytelling to influence human behaviour in the context of public health. It addressed three related questions: RQ1: Does digital storytelling have the power to influence human behaviour? RQ2: If digital storytelling can influence human behaviour then how might it do so? RQ3: Is a ‘digital storytelling framework’ feasible as an approach to behaviour change? Four linked qualitative studies were conducted: a scoping review, in-depth interviews with 11 international ‘digital storytellers
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Hackbarth, Heather. "MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3414.

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Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television vie
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Ly, Kicki, and Liyu Hu. "Gender Difference Influence on Attitude toward Social Media among Chinese Consumers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-1117.

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Social media is developing rapidly and China has become the largest market of social media usage. Due to numerous international social media platforms being unavailable in China, Chinese consumers have different usage and attitude of social media from those in other countries. According to previous studies, consumers’ usage and attitude of social media can be different due to their gender. Due to these two factors, it is interesting to study gender differences in attitudes toward social media in a Chinese context. By using questionnaires, data are collected from students in Shanghai, China. By
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Moswang, Tebogo Rosina. "The influence of televison on adolescent girls' sexual attitutes and behaviour in Mabopane Township." Diss., University of Pretoria, 2009. http://hdl.handle.net/2263/23959.

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The purpose of this study was to explore how television influences the sexual attitudes and behaviour of adolescent girls in Mabopane Township. Though the area of adolescent sexual behaviour has been researched to a considerable degree elsewhere, there seemed to be lack of information regarding adolescent sexual behaviour and attitudes relating to Africa, especially South Africa, which inspired the researcher to embark on this study. The researcher explored the adolescent girls’ experiences using qualitative approach and in-depth individual interviews, and undertook a content thematic analysis
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Jacques, Janine M. "An Analysis of the Influence of Media Characteristics on Online Donor Behavior." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/185.

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Nonprofit organizations (NPOs) provide vital services to the communities they serve. These organizations are funded primarily by individual contributions from supporters. Academic researchers and practitioners have examined donor behavior extensively. Yet, little research exists that examines donor behavior over the Internet. The Internet presents a cost effective means for nonprofit organizations to reach new audiences, attract supporters and solicit donations. The Internet offers a combination of new media characteristics that differ from traditional channels. Understanding how these new med
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Carlsson, Therese, and Sofia Råsberg. "På väg mot ett mer hälsosamt samhälle? : En kvalitativ studie över hur kvinnor mellan 17-65 år blir påverkade av massmedias hälsorapportering." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1124.

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<p>Bakgrund: Vi lever idag i ett informationssamhälle där vi ständigt matas med ny kunskap och olika valmöjligheter. Ett område som har fått ökad plats på massmedias agenda på senare tid är hälsa och livsstil och dagligen exponeras vi människor av budskap över hur vi kan förbättra vår hälsa och ändra våra levnadsvanor.</p><p>Syfte: Syftet med vår studie var att undersöka om en utvald grupp kvinnor mellan 17-65 år blir påverkade av massmedias hälsorapportering och de hälsobudskap de möter. Vi syftade även till att undersöka hur denna eventuella påverkan yttrar sig samt klargöra vilka eventuella
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Popescu, Marina. "Media effects and contingencies : a cross-national analysis of television influences on voting behaviour." Thesis, University of Essex, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.446015.

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Kwak, Dae Hee. "Influence of audience characteristics on their behaviors across different sport media platforms." College Park, Md.: University of Maryland, 2009. http://hdl.handle.net/1903/9542.

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Thesis (Ph.D.) -- University of Maryland, College Park, 2009.<br>Thesis research directed by: Dept. of Kinesiology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Serban, Liliana. "Influence of Mass Media on Ohioans’ Knowledge, Attitudes and Behaviors Regarding Physical Activities and Health." Ohio University / OhioLINK, 2004. http://www.ohiolink.edu/etd/view.cgi?ohiou1103231890.

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Jitu, Halima Abedin, and MD Atiqur Rahman. "The influence of celebrity endorsement through social media on impulsive buying in Sweden." Thesis, Högskolan i Gävle, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33412.

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Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). The primary data was collected from the students’ responses to the questions (127-members survey). For achieving the results mentioned in the results chapter, SPSS 17 was used for the data analysis. In the study, secondary data was collected through scholarly journals, books, and articles.
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Grant, Carolyn. "Influence of Media Messages on Obesity and Health Perceptions Among African American Women." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3226.

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African American women have the highest prevalence of overweight and obesity in the United States, thus increasing their risks for chronic diseases. Their understanding of their health status and response to it could be triggered by messages in the media, yet few researchers have examined this topic with African American women. The purpose of this phenomenological study was to explore how advertisement and editorial content in media contributed to perceptions African American women have about overweight and obesity. Following the theoretical foundation of the social cognitive theory, the resea
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Collier, Kevin Matthew. "Does Parental Mediation of Media Influence Child Outcomes? A Meta-Analysis on Media Time, Content, Aggression, Substance Use, Sexual Behavior, and Health Outcomes." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5831.

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As the world evolves into a media saturated environment, the focus of many studies have been the negative effects of media on children and adolescents. For at least the past two decades, researchers have explored how parental involvement in their child's media consumption can influence child outcomes. Parental mediation of media includes restrictive mediation, active mediation, and co-viewing. Three meta-analyses, one for each type of mediation, reviewed a total of 69 studies. Each analysis assessed the effectiveness of parental mediation of media on five pertinent child outcomes: media use, a
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Damsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.

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Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. The research focused exclusively on Swedish female millennials who are active social media users.    The research used a deductive approach by formulating hypotheses based on alrea
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Breyer, Alicia. "The Influence of Books, Television, and Computers on Empathy and Altruistic Behavior in Young Children." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/scripps_theses/964.

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The rising prevalence of media use and the decreasing use of books create a need for research on the positive learning effects these platforms may have on children. This study will explore how learning platforms (specifically books, television, and computers) in early childhood affect development of social awareness – in particular, empathy and altruistic behavior. The researcher will recruit approximately 192 participants, ages 3 to 5, and randomly assign them to one of three groups: book readers, television viewers, and computer gamers. The subject of the platform will be kept consistent thr
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Jamshidi, Araz, and Oliver Östensen. "Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-72322.

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Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. However, millennials are not highly affected by advertising but care a lot about what other people think and feel about products. The millennial generation is the adult generation that is using social media the most and is also one of the biggest consumer bases in e-commerce. This means that companies need to adapt and try new ways to reach these consumers. This thesis
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Teresi, Holly. "Wired for Influence: A Series of Experiments Evaluating the Ability of Peer Interaction through Social Network Sites to Influence Political Knowledge, Attitudes, and Behavior." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/political_science_diss/22.

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This study examines the impact of political information conveyed through social media. Using the popular social network site (SNS), Facebook, I conduct a quasi-lab experiment, survey experiment, and randomized field experiment involving undergraduate students to explore the extent to which peer-to-peer communication via social media can increase political knowledge, change political attitudes, and mobilize people to vote.
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Kim, Youngwan. "The Unveiled power of NGOs: how NGOs influence states' foreign policy behaviors." Diss., University of Iowa, 2011. https://ir.uiowa.edu/etd/1153.

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This research project is designed to understand the relationship between states and Nongovernmental Organizations (NGOs), especially how they influence one another. In this study, I argue that the theoretical relationship between states' foreign policy behaviors and the behavior of NGO is dynamic and conditional, with the influence of NGOs on states' behaviors depending on the host states' regime type and the age of the influencing NGOs. I also argue that NGOs influence states' foreign policy behaviors toward other states both directly and indirectly, functioning as information providers, lobb
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Brockwell, Erik. "State and industrial actions to influence consumer behavior." Doctoral thesis, Umeå universitet, Nationalekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-93334.

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This thesis consists of an introductory part and three papers. Paper [I] examines how taxes affect consumption of commodities that are detrimental to health and the environment. Specifically, this paper examines if a tax increase leads to a significantly larger change in consumption than a producer price change, which is referred to as the signaling effect from taxation. The analysis uses aggregated cross-sectional time series data and information on major legislation introductions in Sweden, Denmark and the United Kingdom from 1970 to 2009. We find the main result to be that the signaling eff
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Ilakkuvan, Vinu. "Exploring the Influence of Pro- and Anti-tobacco Content in Social Media on Young Adults' Tobacco Use Behaviors." Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10784717.

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<p> Young adults&rsquo; use of online social media sites is widespread, making social media a key source of exposure to pro- and anti-tobacco related content, including portrayals of smoking or messages discouraging smoking from peers. Different social media sites have different purposes, audiences, and norms, which may impact the influence social media use has on risk behaviors, including tobacco use. Additionally, peer influence through social media &ndash; given the ability of users to generate, share, and critique content &ndash; may heighten the impact tobacco-related content has on young
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Andersson, Sara, Amanda Ledberg, and Louise Degerlo. "Influencer marketing : strategiska val ur ett företagsperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23809.

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Influencer marketing är en av de snabbast växande delarna i reklambranschen, och med hjälp av influencer marketing har varumärkena möjlighet att skapa en nära relation med sina konsumenter på Instagram. Idag använder många företag sig av influencers med ett stort antal följare för att marknadsföringen skall vara så effektiv som möjlig. För att bli en framgångsrik influencer krävs det att influencern har en bra fingertoppskänsla mellan vad som är intressant, relevant samt vad följarna vill se i deras Instagramflöden. Eftersom det i nuläget inte finns mycket forskning angående företags strategie
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Lundberg, Oscar. "Switching behavior på Instagram : Vad påverkar svenska millennials att följa och avfölja influencers på Instagram?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74300.

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Purpose: The purpose of this study is to increase the understanding of what makes Swedish millennials follow and unfollow influencers on Instagram.   Metod: This study had a deductive and qualitative approach and has collected data through twelve semi-structured interviews.   Conclusion: This study concludes that millennials mainly follow influencers on Instagram to get inspiration for their own lives. One of the most common reasons why millennials are unfollowing influncers on Instagram is that influencers tend to publish too much content, which leads to information overload. Millennials also
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Crowl, Justin Nicholas. "An Analysis of Music and Its Influence on Adult Lifestyle Choices and Behavioral Tendencies." Youngstown State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1254324107.

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Zhou, Yutong. "The Influence of Culture and Body Conceptualization Orientations: A Cross-Cultural Study of Body Ideals in Mass Media Presentation." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1882.

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The proposed study aims to investigate the effects of culture and mass media images of female bodies in an active or static pose on mood, body idealization, and body dissatisfaction. Participants included female students with Chinese heritage culture (age M =21.26, SD =2.5) and 130 female students who identified with American heritage culture (age M =20.82, SD =1.2). Participants filled out an online survey distributed through Qualtrics, which includes a pre-and-post negative affect and body satisfaction measure. They were randomly assigned to one of three conditions, viewing posing models, mo
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Yu, Yingpei, and Lu Zhouyan. "The influence of social media marketing on the behavior of consumers purchasing cosmetic product— A comparative study of China and Sweden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417670.

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Alsuhaymi, Dhaifallah S. "Understanding Factors That Influence Imam Abdulrahman Bin Faisal Faculty Members' Intentions to Adopt Social Media in Their Teaching Practices." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou151626969920133.

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Reno, Jenna E. "COLLEGE STUDENTS’ USE OF SOCIAL MEDIA TO COMMUNICATE ABOUT ALCOHOL AND DRINKING BEHAVIORS." UKnowledge, 2015. http://uknowledge.uky.edu/comm_etds/40.

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Social networking sites (SNSs) are an increasingly popular channel for communication among college students. Often students disclose more freely via social networking sites than they would in other situations. These disclosures commonly include information about engaging in risky health behaviors (e.g., binge drinking). Study 1 examined students’ impression management goals and self-presentation tactics specifically related to self-disclosures of drinking behavior on SNSs. Findings suggest that students use differing self-presentation tactics across various SNSs in order to achieve their impre
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Meyer, zu Hörste Hanna. "Smartphones in Media - The New York Times: Representation of the smartphone and the paper’s potential for normative influence of smartphone behavior." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21334.

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This thesis sets out to investigate the representation of smartphones by one of the biggest English daily newspapers of the world – the New York Times – and further sheds light on the potential influence the newspaper has on the norms of smartphone behavior. The research is conducted in two parts. For the first research question through a quantitative and the second research question a qualitative content analysis of New York Times articles about smartphones from the years 2007 and 2016. For the content analysis as well as the analysis of the results three different theoretical frameworks are
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Stark, Hillary Lynn. "The Influence of Visual Sources of Nutrition-Oriented Information on Young Adults' Dieting Efforts." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1404539/.

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The goal of this study was to investigate visual sources of nutrition information relied upon by young adults, specifically college-aged students between 18-30, as this is an under-represented population within current academic literature. A sample of more than 700 18- to 30-year-old college students were surveyed regarding their use of nutrition-driven information, with specific questions regarding the participants' awareness and use of the Food and Drug Administration's standardized nutrition facts labels, as well as the use of smartphone applications for tracking one's food and beverage con
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Goodman, Jennifer Robyn Potter. "Mirroring mediated images of women how media images of thin women influence eating disorder-related behaviors and how women negotiate these images /." Digital version:, 2000. http://wwwlib.umi.com/cr/utexas/fullcit?p9992802.

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Patch, Hanna. "Which factors influence Generation Z’s content selection in OTT TV? : A Case Study." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-232146.

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As digital technologies rapidly evolve, traditional television is being disrupted by the development of more devices, screens, and content. Over-the-top television [OTT TV] is replacing linear TV at a growing rate. A majority of consumers of over-the-top content are found in the generational cohort, Generation Z. As true digital natives, this generation is comfortable navigating a variety of online TV platforms and devices, while also being more susceptible to short attention-span and information overload. It is therefore necessary to understand how this emerging cohort makes choices in a TV l
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Watts, Christina. "Exploring Experiences of Information Overload: The Influence of Computer-Mediated Communication in the Workplace." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35062.

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Without question, it is apparent that organizations are predominantly dependent on the use of computer-mediated communication (CMC) to conduct their daily operations. As a result, information is rapidly flowing throughout the workplace and being exchanged at a rate unlike ever before. Unfortunately, this rapid flow of information has increased the potential for information overload to occur among employees. Through a phenomenological based approach, this study explored the experiences of information overload that occur as a result of CMC use in the workplace, from the subjective point of view
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Wendemagegnehu, Taleyihun Tadese. "The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37697.

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The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). Previous to the advent of social media dominate traditional sources of information, such as print media, educational fairs and university websites. The social media websites such as social networking
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Lundin, Lina, and Språng Emma Dahlström. ""Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier." Thesis, Högskolan Väst, Avd för medier och design, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-15634.

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This study investigated how young adults (18 - 29 years) stated that their purchasing decisions were influenced by influencer marketing on social media. This is something that has led companies to change their marketing strategies to reach their customers on a better level. One of these strategies is influencer marketing. To answer our research question and get a better understanding of how our target group experienced influencer marketing, we conducted a quantitative survey with 125 participants where they were able to answer questions about social media, influencers and influencer marketing.
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Ogemah, Vitalis Kalor. "Influence of derivatives of neem tree (Azadirachta indica A. JUSS.) on the biology and behaviour of Prostephanus truncatus (HORN) (Coleoptera: Bostrichidae) and its predator, Teretrius nigrescens (Lewis) (Coleoptera: Histeridae) /." Berlin : Dissertation.de, 2003. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012781108&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Otipka, Michal. "Dítě jako spotřebitel a jeho vliv na rozhodovací procesy dospělých." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85202.

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This diploma thesis deals with the subject of advertisement and its effect on children consumer behavior. Contrary to adults children are not able to differentiate between the reality and fiction, in this case to differentiate if they really need or just want promoted product. The theoretical part brings information about the marketing communication channels, effects on consumers, basis of consumers purchase decision making processes, which factors influence consumers behavior and how the advertisement is perceived by particular children age groups. It informs also about specific aspects of ad
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Färemo, Emma, and Angelica Fredriksson. "Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26915.

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Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. A problem is however that there exist a gap in previous research on understanding the consumers‟ actual behavior and why they choose certain platforms for their information gathering. Purpose: The purpose of the thesis is to get an understanding of consumers‟ information gathering process about cosmetic products and in turn to what extent that can create brand- awareness and attitudes. The thesis
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Egertz, Linnea, Jonathan Almström, and Benny Truong. "Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44077.

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This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. Five different independent variables were identified; Source- Attractiveness, Trustworthiness, Expertise, Similarity, and Tie-strength, which were evaluated in relation to the dependent variable; Purchase intention. Lastly, Self-esteem was introduced as a moderating variable. The goal with the conceptual model was to
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Arzaghi, Sharon, and Madeleine Holm. "Leder influencer marketing till köp? : En studie från konsumentens perspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23839.

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Since the increased popularity of social media, new marketing strategies have been developed by companies and marketers in order to advertise more effectively. This has concluded in a new marketing strategy originated from celebrity endorsement, called influencer marketing, which is implied by various brands today and often used on the social media platform Instagram. Influencer marketing is a strategy where a brand invests in an individual who has a big influence over its followers, with the purpose to recommend a brand or a product. The issue however is that there are thousands of influencer
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Cooper, Alissa. "How regulation and competition influence discrimination in broadband traffic management : a comparative study of net neutrality in the United States and the United Kingdom." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:757d85af-ec4d-4d8a-86ab-4dec86dab568.

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Telecommunications policy debates concerning the contentious issue of net neutrality have revolved around a number of broadband network operator behaviors, including discriminatory traffic management – differential treatment of network traffic associated with different Internet applications for the purpose of managing performance. Some stakeholders have advocated for regulatory intervention to prevent network operators from discriminating to the detriment of independent application innovation. Others would prefer to rely on competition between network operators to discipline operator behavior.
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Kurzner, Jo Anna. "Communi(ty)cating Climate Change-A qualitative analysis of the zero waste movement in Cologne." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23908.

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This research analyzes the zero waste movement in Cologne, Germany, aiming to findout how media and communication influence pro-environmental (consumer) behavior ofan already environmentally aware target audience. A special focus lies on what dominantchannels and mediums are used as well as what role social media influencers play.Therefore, 15 interviews were conducted in two of the three existing zero waste stores inCologne. The material was subsequently analyzed with a qualitative text analysisaccording to Mayring (2014). The findings revealed that pro-environmental contentresearch online an
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Håkansson, Christoffer, and Frida Magnusson. "Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95776.

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The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. In particular, the study aspires to understand whether consumers perceive shopping-hauls as a possible substitute for the need for touch. If so, shopping-hauls could be used to decrease uncertainty online. This thesis was conducted using a qualitative research method, with semi-structured interviews. The respondents in
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Karlsson, Jenny. "Hur påverkar de nya medierna allmänhetens syn på rättsväsendet? : En kvalitativ studie som genom intervjuer undersöker hur dokumentärer och poddar som berör kriminalfall påverkar allmänhetens uppfattning om rättsväsendet." Thesis, Linnéuniversitetet, Institutionen för psykologi (PSY), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79957.

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Syftet med studien var att med kvalitativ forskningsmetod undersöka vilka tankar och känslor allmänheten som brukar poddar och dokumentärer som behandlar mord- och rättegångar har kring själva tittar/lyssnarupplevelsen och hur deras förtroende för rättsväsendet påverkas efter denna konsumtion, samt undersöka hur allmänheten och polisen påverkas av negativ media om rättsväsendet/polisen ur allmänhetens synpunkt. Elva personer intervjuades och intervjudatan analyserades med tematisk analys. Resultatet visade att allmänheten påverkas av att lyssna/titta på poddar och dokumentärer om mord och/elle
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