Dissertations / Theses on the topic 'Media Management (Theses)'
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Carinus, Suzaan. "Articulating a personal social media strategy." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95672.
Full textENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism surround the ubiquitous use thereof. One’s personal social media strategy is the basis of personal branding. Managing the strategy pro-actively and creatively is thus very important. The report gives a quick overview of the web key concepts, technologies and tools currently available for social media participation. These tools are grouped by looking at various current social media classification frameworks that exist. Alas, classification must also somehow make provision for forthcoming platforms – and is thus not conclusive. A discussion of the latest technological, digital and social media trends and adoption factors were also included. Knowledge of the trends influence the personal social media strategy formulation heavily. Intermediaries can also assist to provide the required knowledge or experience and also more extensive services if chosen, because creating content is much different from merely consuming it and the technologies, tools and trends change incredibly fast. Several case studies were analysed to gain insights about guidelines, etiquette, risks, challenges and achievements in the social media arena. The various lessons demonstrated the importance of establishing guidelines for social media participation. The case studies further demonstrated that the level of transparency the world has now, won’t support having different identities for a person. Everybody need to understand and accept the societal shift and adjust their behaviour accordingly, if they want to achieve success in the digital arena. This is also of the essence to CEO’s – as their companies will increasingly require their involvement in the social media arena, in order to remain relevant. All the relevant factors were taken into consideration in order to compile a suggested framework for personal social media strategy compilation. Following the framework, not as a recipe but as a mere guideline, will assist individuals to draw up their own personal social media strategy. The strategy consists of four phases, namely planning, organising, execution and monitoring and are set out with several building blocks contained in each, as well as advice on how to approach each building block. Despite the formality of the given framework, it is imperative to remember to have fun – if the creator is not, the audience certainly also won’t and all the effort will most definitely be wasted. Key words: Personal social media strategy; Social media; Social networking; Social media guidelines; Personal social media strategy framework
Bolognesi, Natasha. "The media management of Nevirapine: content, causes and consequences." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/2616.
Full textThis study presents an observation, analysis and effect indication of the media portrayal of the antiretroviral drug nevirapine in Western Cape daily newspapers. The research is aimed at ascertaining the quality and consequences of science reporting on an essential, yet too often politically controversial, AIDS treatment within the South African context. This work ultimately offers suggestions as to how the media could play a more beneficial role for the South African public when reporting on nevirapine and HIV/AIDS treatment in general.
Fountain, Amanda. "Harnessing the power of social media : understanding the use of social media for crisis communication /." View online, 2010. http://repository.eiu.edu/theses/docs/32211131576499.pdf.
Full textBiden, Sean. "A non-industry specific social media framework and plan allowing for the creation of execution of a sustainable social media strategy." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/85159.
Full textWoodcock, Jody. "Leveraging social media to engage the public in homeland security." Thesis, Monterey, California : Naval Postgraduate School, 2009. http://edocs.nps.edu/npspubs/scholarly/theses/2009/Sep/09Sep%5FWoodcock.pdf.
Full textThesis Advisor(s): Josefek, Robert. "September 2009." Description based on title screen as viewed on November 5, 2009. Author(s) subject terms: Citizen Engagement, Web 2.0, Social Media, Social Networking, Twitter, Blogs, Emergency Management, Homeland Security, Communications, Crisis Informatics, Preparedness, Response, Recovery, Fear, Panic, California Wildfires, Virginia Tech, OGMA, Trust. Two Way Communications, NIMS, Incident Command, Wikis, Information Sharing, Israel, Networked Homeland Security, Public Information, Emergent Behavior, Crisis, Disaster. Includes bibliographical references (p. 111-114). Also available in print.
Wright, Andrew W. "RFID Classroom Management System." DigitalCommons@CalPoly, 2011. https://digitalcommons.calpoly.edu/theses/558.
Full textGeiger, Derek M. "AN EXPERIMENT ON INTEGRATED THERMAL MANAGEMENT USING METALLIC FOAM." DigitalCommons@CalPoly, 2009. https://digitalcommons.calpoly.edu/theses/75.
Full textBowerman, Alexander Scott. "PERFORMANCE OF A STORMWATER FILTER AND BACTERIA INACTIVATION USING BIOCIDAL MEDIA." DigitalCommons@CalPoly, 2010. https://digitalcommons.calpoly.edu/theses/260.
Full textPieterse, Petrus Jacobus. "A historical examination of disruptive innovation management in the global media & entertainment industry." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/19979.
Full textENGLISH ABSTRACT: "The goal of university research is the creation, dissemination, and preservation of knowledge." – Steven E. Hyman, Provost of Harvard University 2001–2011 The Department of Trade and Industry recently identified the media and entertainment industry as a strategic sector in South Africa because of its growing contribution to economic development through both local and foreign investments, export opportunities and job creation potential, as well as the significant spill-over possibilities in industries like tourism and retail usually associated with emergent industries. However, deficient research and development has been identified as one of the notable constraints to ensuring sustainability and competitiveness of local cultural industries, in which annual expenditure currently amounts to R100 billion. This emergent nature of South Africa’s cultural industries, their strategic importance as part of South Africa’s growth path as dictated by the government and the current dearth of academic literature concerning entertainment technology innovations instigated a three-tiered research objective: First, to determine whether this industry is a legitimate subject for engineering management study by examining its technology-foundation; second, to examine the impact which technological change has historically had on the industry, building on theories by Meza (2007) and Burgelman and Grove (2007); and thirdly, to provide an analysis of the global trend of contention and convergence between content creators and technology companies. Integrating these objectives into one deliverable, the ultimate aim of this study is to establish a synthesised knowledge base on the media and entertainment industry for the Department of Industrial Engineering with specific emphasis on the intersection between technological innovation and business model innovation. A hybrid multiple-case study research approach is utilised to answer eight research questions which contribute to this research goal. Four notable insights gained from answering these are (1) entertainment companies have historically reacted to technological change in a very particular manner, reducible to a four-phase process: invention, ascension, contention and sensation – referring to the observation that incumbent organisations’ response to disruptive innovations is usually one of trepidation, a reaction which leads to legal battles and subsequent contention between technology and media content companies yet simultaneously providing opportunity for inter- and intra-industry convergence and for new business models to be developed; (2) cross-boundary disruptors are those organisations which have the capability of influencing not only inter-industry organisations but also how business is conducted in entirely-different industries; (3) industry effects account for more than 60% of profit variance in the Entertainment and Lodging economic sector, justifying a study of entertainment companies from an industry perspective; and (4) because of digitalisation, the Internet, exponentially increasing computing power and the proliferation of networking capabilities, the media and entertainment industry is transitioning from a business model which is based on media-directed “push” relationships, fragmented audiences and the provision of passive consumption to one which provides ubiquitous immersive experiences, multi-device operability and value-based content which may be customised to consumer requirements. As Porter (2008b) suggests, a historical analysis may prove to be not only informative but also instructive. The synthesised knowledge base and deductions made from this historical examination of disruptive innovation management in the media and entertainment industry may consequently be used as a basis for future research, for which a few possibilities are offered.
AFRIKAANSE OPSOMMING: "Ons sal nie ophou verken nie, en die einde van al ons verkenning sal wees om te arriveer waar ons begin het maar om dan die plek vir die eerste keer te verstaan." — T. S. Eliot Die media- en vermaaklikheidsbedryf is onlangs deur die Departement van Handel en Nywerheid geïdentifiseer as 'n strategiese sektor in Suid-Afrika as gevolg van die groeiende bydrae wat hierdie industrie lewer tot ekonomiese ontwikkeling deur middle van plaaslike en buitelandse beleggings, uitvoergeleenthede en werkskeppingpotensiaal. Hierdie industrie beskik ook oor beduidende oorloopmoontlikhede in bedrywe soos toerisme en kleinhandel. Gebrekkige navorsing en ontwikkeling is egter geïdentifiseer as een van die vernaamste beperkings tot volhoubaarheid en mededingendheid van plaaslike kulturele industrieë, `n bedryf waarin jaarlikse besteding reeds R100 biljoen beloop. Die kombinasie van hierdie ontluikende aard van Suid-Afrika se kulturele industrieë, hul strategiese belangrikheid as deel van Suid-Afrika se Industriele Aksieplan en die gebrekkige akademiese literatuur met betrekking tot vermaaklikheidstegnologië het gelei tot 'n drie-ledige navorsingsdoelwit: Eerstens, om vas te stel of hierdie bedryf 'n legitieme akademiese onderwerp vir die ingenieursbestuur-dissipline is deur die aard en tegnologie-fondasie van die industrie te bestudeer; tweedens, om die impak wat tegnologiese verandering histories op die bedryf gehad het te ondersoek, met Meza (2007) en Burgelman en Grove (2007) se teorieë as fondasietekste; en derdens, om 'n analise te verskaf omtrent die wêreldwye mededinging en konvergensie tussen inhoudverskaffers en tegnologie-maatskappye. Geïntegreerd in een aflewerbare is die uiteindelike doel van hierdie studie om ‘n saamgestelde kennisbasis aangaande die media- en die vermaaklikheidsbedryf vir die Departement Bedryfsingenieurswese te lewer, met spesifieke klem op die ontmoetingspunt tussen tegnologiese innovasie en die innovasie van besigheidsmodelle. 'n Hibriede meervoudige-gevallestudie navorsingsbenadering is aangewend om uiteindelik agt navorsingsvrae te beantwoord. Hierdie vrae het gedien as riglyne om die doel van die tesis te bereik. Vier noemenswaardige insigte wat uit die beantwoording van hierdie vrae gekom het is (1) die vermaaklikheidsbedryf het histories op `n besondere wyse gereageer op 'n tegnologiese verandering, een wat gereduseer kan word tot 'n vier-fase proses: uitvinding, aanvaarding, mededinging en sensasie. Hierdie proses verwys na die waarneming dat bestaande organisasies aanvanklik met angs reageer tot ontwrigtende innovasies, 'n reaksie wat lei tot wetlike gevegte en daaropvolgende twis tussen tegnologie maatskappye en inhoudverskaffers, maar tegelykertyd geleentheid bied vir inter- en intra-industrie konvergensie sowel as vir die ontwikkeling van nuwe sake-modelle; (2) ontwrigtende innovasies bied geleentheid vir kruis-grens ontwrigters om die manier te beïnvloed wat ander organisasies, insluitende diegene in geheel-verskillende industrieë, besigheid doen (3) bedryfsfaktore is verantwoordelik vir meer as 60% van winsvariansie in die vermaaklikheidsbedryf, `n waarneming wat 'n studie van vermaaklikheidsbedryf vanuit 'n industrie-perspektief regverdig, en (4) digitalisering, die Internet, eksponensieel-groeiende berekeningspoed en die vermenigvuldiging van netwerke het veroorsaak dat die media- en vermaaklikheidsbedryf `n besigheidsmodelaanpassing moes ondergaan vanaf een wat gebaseer is op media-gerigte "stoot" verhoudings, gefragmenteerde gehore en die verskaffing van passiewe verbruik na een waar aanpasbare, waarde-gebaseerde inhoud alomteenwoordig beskikbaar is en verbruik kan word op veelvuldige toestelle volgens verbruikers se behoeftes. Porter (2008b) noem dat 'n maatskappy se geskiedenis nie slegs informatief is nie, maar selfs ook voorskriftelik. Gevolglik kan die afleidings wat gemaak is uit hierdie historiese ondersoek aangaande ontwrigtende innovasies in die media- en vermaaklikheidsindustrie gebruik word as `n fondasie vir toekomstige navorsing –`n paar aanbevelings hiervoor word in die gevolgtrekking van hierdie dokument gelys.
Meyer, San-Marie. "Social media and corporate brands : a study of how the top 10 corporate brands in South Africa utilise social media content to strengthen their brand." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96219.
Full textSocial media has become one of the marketing tools corporate organisations cannot ignore anymore. Organisations are forced to adjust, and in certain cases replace, traditional marketing methods. The reason why this study was undertaken was to determine the type of content successful corporate brands use on social media platforms to attract new customers and retain their existing brand communities. The South African top ten most valuable brands of 2013, identified by Brand Finance, was the focus of the study and their social media activity was monitored over a pre-determined period on Facebook, Twitter and Youtube. The analysis results indicated that the majority of brands use promotional content to strengthen their brand, followed by competitions and informative and educational content. Interesting findings included that each brand, within a specific industry, followed a specific online strategy. Among other brands, four banks were analysed namely Standard Bank, Absa, Nedbank and FNB. It was clear that Standard Bank and FNB focused on promoting their products and services. The focus of Absa’s strategy was helping customers to save money effectively. Nedbank placed major emphasis on the community and corporate social responsibility.
Christelis, Desiree. "Country reputation management : identifying the drivers of South Africa’s reputation in German media." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/2384.
Full textAlthough reputation management has historically been restricted to companies or other organisational entities, countries are also increasingly concerned with their reputation relative to other countries and have started to actively measure and manage that reputation1. Over the past years, the Republic of South Africa has begun to professionally streamline its own reputation management activities, specifically by establishing the International Marketing Committee (IMC) in August 2000. South African Tourism, the media division of the South African diplomatic sector and even South African Airways are other reputation management vehicles that have been working toward emanating a comprehensive marketing and communication message from South Africa to other countries. The basis of good reputation management is to first measure such reputation2. It is also important to know what aspects are the main drivers of such reputation. Using the content of specific German newspapers as data body, this study determines the drivers of South Africa’s media reputation in Germany. In order to accurately set the scene for an analysis of South Africa’s reputation, a thorough situation analysis on the country is conducted. This situation analysis forms the backbone for the methodology used further on to investigate the drivers of South Africa’s reputation in specific German media. To this end, a large part of the situation analysis looks at South Africa in terms of Germany and a study is conducted on the relationship between Germany and South Africa as well as the potential stakeholders of South Africa’s media reputation in Germany. It is also important to know what current efforts in terms of reputation management are. After studying the history of South Africa’s reputation management activities, members of today’s reputation management vehicles are interviewed and an overview of South African reputation management efforts currently active in Germany is provided. The reputation management activities of other countries are briefly explored and specifically the lessons from other countries’ efforts are highlighted. Subsequently, the reputational dimensions that positively or negatively drive South Africa’s reputation in specific German media are determined. To this end, a content analysis is conducted on the seven German national daily newspapers, Börsen- Zeitung, Die Welt, Frankfurter Allgemeine Zeitung, Frankfurter Rundschau, Financial Times Deutschland, Handelsblatt and Süddeutsche Zeitung3 over a period of 20 months. The findings made culminate in suggestions for South Africa’s future reputation management activities in Germany.
Mushonga, Cleopatra Tsungai. "Social networking for knowledge management : group features as personal knowledge management tools." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86315.
Full textENGLISH ABSTRACT: With the emergence of Web 2.0 (social network platforms) some Knowledge Management theorists saw the potential for incorporating its collaborative and networking features in Knowledge Management Systems. However, the consensus is that harnessing Web 2.0 features for Knowledge Management is still in its infancy and according to some it seems that Web 2.0 success in the social sphere is hard to translate to the work context. The thesis argues that Web 2.0 primarily facilitates Personal Knowledge Management (PKM) and in this way indirectly contributes to Organisational Knowledge Management. Furthermore not all Web 2.0 features are equally useful in facilitating Personal Knowledge Management. The thesis identifies the group features of social network platforms as the prime locations for networking and learning. The thesis is theoretically based on Cheong and Tsui's PKM 2.0 model, in particular the Interpersonal Knowledge Transferring phase that in turn is based on Nonaka's SECI model of knowledge conversion. The thesis starts out with considering the distinction and relationship between Organisational Knowledge Management (OKM) and Personal Knowledge Management (PKM). Thereafter Cheong and Tsui's PKM 2.0 model is described as well as Nonaka's SECI model. The Web 2.0 phenomenon is introduced through a literature review of various studies on the usefulness of social network platforms and the group features are specifically highlighted. A survey is conducted among users of a particular Web 2.0 group feature, based on questions developed from the SECI and PKM 2.0 models. The thesis comes to the conclusion that the group features of Web 2.0 social network platforms are useful for Knowledge Management, because it is indeed a component of users' Personal Knowledge Management.
AFRIKAANSE OPSOMMING: Sekere Kennisbestuursteoretici het met die opkoms van Web 2.0 (sosiale netwerk-platforms) die moontlikheid waargeneem om die samewerks- en netwerk-funksionaliteit van Web 2.0 platforms met bestaande Kennisbestuurstelsels te integreer. Die konsensus is egter dat sulke pogings nog veel tekortskiet en sommige waarnemers meen dat dit baie moeilik sal wees om Web 2.0 se sukses in die sosiale sfeer in die werksplek in te span. Die tesis argumenteer dat Web 2.0 hoofsaaklik Persoonlike Kennisbestuur (PKB) fasiliteer en langs hierdie ompad 'n bydrae lewer tot Organisatoriese Kennisbestuur (OKB). Verder lewer alle funksionaliteite van Web 2.0 nie 'n bruikbare bydra tot Kennisbestuur nie, maar is dit hoofsaaklik die groepsfunksies wat bruikbaar is in terme van netwerking en leer. Die tesis is teoreties gewortel in Cheong en Tsui se PKB 2.0 model, veral die Interpersoonlike Kennisoordragsfase wat weer op Nonaka se SEKI model gebaseer is. Die tesis oorweeg aanvanklik die onderskeid en verhouding tussen Organisatoriese Kennisbestuur (OKB) en Persoonlike Kennisbestuur (PKB). Daarna word Cheong en Tsui se PKB 2.0 model en Nonaka se SEKI model bespreek. Die Web 2.0 fenomeen word beskryf aan die hand van 'n literatuurstudie van navorsing oor die bruikbaarheid van Web 2.0 platforms en die groepsfunksionaliteit word spesifiek belig. 'n Vraelys, gebaseer op die SEKI en PKB 2.0 modelle, is onder gebruikers van 'n spesifieke Web 2.0 groepsfunksie geadministreer. Die tesis kom tot die konklusie dat die groepsfunksies van Web 2.0 sosiale netwerk-platforms bruikbaar is vir Kennisbestuur, want dit is inderdaad 'n komponent van gebruikers se Persoonlike Kennisbestuur (PKB).
Bryan, Brett. "The ecological, psychological and political issues surrounding the management of koalas in southern Mt Lofty Ranges /." Title page, contents and abstract only, 1995. http://web4.library.adelaide.edu.au/theses/09ENV/09envb915.pdf.
Full textTwo col. maps in pocket on back end-paper. Includes bibliographical references (leaves 118-135).
Hammond, Jenna Michele. "The Effectiveness of Mobile Eye-Tracking to Enhance Guided Show Cave Experiences." TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/theses/3132.
Full textSylaidis, Peter. "Multi media applications in medical education : evaluation of an interactive CD-ROM on practical skin wound management for medical undergraduate learning /." Title page, contents and summary only, 1999. http://web4.library.adelaide.edu.au/theses/09MS/09mss984.pdf.
Full textGroepe, Westonio Sarien. "SARS's IKM strategy : an external perception through the eyes of the media." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/3481.
Full textSouth Africa held its first democratic election in 1994. At the moment, government has to address many injustices of the past. For this they need funds. The years before 1994 saw South Africa isolated from the rest of the world as a result of its human rights track record. As a result of this isolation, the government has not only inherited injustices that need to be addressed, but it also inherited debt, which needs to be repaid with interest. Therefore, the South African Revenue Service is tasked with the responsibility to ensure an inflow into government coffers. The South African Revenue Service has been constituted as an autonomous body in 1997. Although the task of revenue collection seems mundane, its enormity cannot be over-emphasised. The revenue it collects is needed to address issues of inequality such as: • equality of education; • restoration of basic living conditions, such as shelter and health care; and • upgrading and retaining skills in order to compete globally. The general perception is that the South African Revenue Service has achieved much through transformation projects in a very short period. Furthermore, the President is embarking on a mission to unite the African continent through various initiatives. Currently, perception gained from the media is that Africa is corrupt and lacks the economic will to change. The current study was undertaken to establish whether the model used by the South African Revenue Service, as perceived by the media, is well received. A positive media perception could pave the way for other government organisations as well as South Africa’s neighbours to enter into an information and knowledge sharing partnership with the South African Revenue Service to the benefit, not only of the country, but also of the continent as a whole. The conclusion drawn is that the South African Revenue Service is indeed an example to be proud of. They seem to have formed partnerships with business, professional bodies and foreign agents as well as with the ordinary man in the street to engage successfully in discussions, which will ultimately lead to the mutual benefit of all its stakeholders, internal and external. Finally, from a media perspective, the organisation is perceived to have done South Africans proud; however, it is also clear from media reports that room for improvement exists.
Lazier, Natalie. "Investigating social media usage patterns in the stakeholder groups of the University of Stellenbosch Business School." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/8440.
Full textPopularity of social media sites is growing at a fast rate and many businesses and higher education institutions are attempting to successfully engage with their stakeholders using this new interactive medium that facilitates ‘many-to-many’ communication. There are several forms of social media and users have many options available to them, ranging from the more generic social networking sites, like Facebook, to more niche sites, like BlackPlanet that targets black African Americans. The focus of this research is on the social media usage patterns and trends in the stakeholder groups of the University of Stellenbosch Business School (USB). Eight stakeholder groups were identified and they consist of the following groups and USB departments: i) USB prospective students; ii) USB current students, busy with their research reports; iii) USB current students, not busy with their research reports; iv) USB alumni; v) USB course administrators; vi) USB academic faculty members; vii) USB research supervisors; viii) USB Marketing and Communication Division. The analysis showed that the social media site Facebook is popular among all stakeholder groups of the USB, followed by LinkedIn and YouTube. Furthermore, Facebook and LinkedIn were cited as the preferred social media sites for the USB to use in communicating with its stakeholder groups. Additionally, respondents indicated strong privacy concerns with the use of social media. Numerous other similarities and differences by gender, age group and stakeholder groups were discussed in the findings. Combined with information from literature, these findings were translated into a multistep plan to improve the communication among the USB’s stakeholder groups. The fast-changing social media landscape requires businesses and higher education institutions, like the USB, to stay abreast of the latest user trends to ensure continued interaction with their stakeholders. Therefore, regular investigations by the USB into the use of social media by its stakeholder groups are required in the foreseeable future.
Christodoulou, Valentina. "Language and identity management across media : a communities of practice study of a Greek-Cypriot student society in Britain." Thesis, King's College London (University of London), 2012. https://kclpure.kcl.ac.uk/portal/en/theses/language-and-identity-management-across-media(60cec185-0e1c-41fc-9243-824b15dc607b).html.
Full textKiefer, Kristin Ann. "Public Art: Context & Process in San Luis Obispo, CA." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1263.
Full textGordon, Craig S. "Mediating and Moderating the Agenda-Setting Process: Three Studies of the Air Quality Issue." Diss., Available online, Georgia Institute of Technology, 2004:, 2004. http://etd.gatech.edu/theses/available/etd-05142004-142036/.
Full textHenry, Gary, Committee Chair ; Bostrom, Ann, Committee Member ; Edmiston, Kelly, Committee Member ; Lewis, Gregory, Committee Member ; Nicholson, Stephen, Committee Member. Includes bibliographical references.
Pack, Derik Leroi. "Rethinking the web structure focusing on events to create better information and experience management /." Thesis, Available online, Georgia Institute of Technology, 2004:, 2004. http://etd.gatech.edu/theses/available/etd-07092004-011223/unrestricted/pack%5Fderik%5Fl%5F200407%5Fmasters.pdf.
Full textRamesh Jain, Committee Chair ; Linda Wills, Committee Member ; Jim McClellan@ece.gatech.edu, Committee Member. Vita. Includes bibliographical references.
Mellet, Dieter. "Servicisation : extending the product life cycle of high technologically manufactured goods." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/895.
Full textENGLISH ABSTRACT: An investigation of the servicisation phenomenon and its influence on the product life cycle of high technologically manufactured goods. Rising demand for services and ongoing commoditisation of goods has forced businesses to purse alternatives to differentiate themselves in the market place. This has renewed interest to reposition the unit of exchange from a goods dominant to a service dominant perspective. Although applicability of the product life cycle as a marketing tool has often been questioned, it continues to form a fundamental building block of marketing theory. The purpose of this research report was to determine whether the servicisation phenomenon can be utilised as part of corporate strategy to extend the product life cycle of high technological goods. The primary objective was to gain new insight into the interesting and profitable combination of goods and services within the goods manufacturing industry. The main focus was to test whether a service dominant business model can extend the product life cycle. A case study of the product life cycle of the Apple iPod versus Creative’s digital media player value offerings was analysed. The main finding was that the iPod as opposed to Creative’s media player, did show signs of a longer product life cycle in the role of a service delivery vehicle. The service dominant business model has created many alternative revenue streams for Apple.
AFRIKAANSE OPSOMMING: 'n Ondersoek oor die dienste verskynsel en die invloed daarvan op die produkleefsiklus van hoë tegnologiese goedere. ‘n Toename in die aanvraag na dienste, en voortdurende omskepping van verbruikersartikels in kommoditeite, forseer besighede om na alternatiewe te soek om hulself in die markplek te differensieer. Daar is dus nuwe belang om die eenheid van handel te herdefinieer vanuit ‘n diens perspektief teenoor die tradisionele goedere een. Alhoewel die toepaslikheid van die produkleefsiklus, as ‘n instrument vir bemarkingsbesluitneming, talle keer bevraagteken is, bly dit ‘n hoeksteen van bemarkingsteorie. Die doel van hierdie navorsingsprojek was om te bepaal of die dienste verskynsel gebruik kan word in korporatiewe strategie om die produkleefsiklus te verleng. Die hoof doelwit was om nuwe insig te kry oor hoe ‘n produk en dienste gekombineer kan word om winste van vervaardigers te verbeter. Die hoof fokus was om te toets of ‘n diensgesentreerde besigheidsmodel die produkleefsiklus kan verleng. ‘n Studie van die produkleefsiklus van Apple se iPod is gedoen teenoor dié van Creative se digitale mediaspeler. Daar is bepaal dat die iPod, teenoor Creative se mediaspeler, wel tekens van ‘n langer produkleefsiklus toon, in die rol van ‘n diensleweringsinstrument. Dié diens gesentreerde besigheidsmodel voorsien Apple van vele alternatiewe bronne van inkomste.
Hagedorn, Karin. "Zukunftsfähiges Management in der Organisation Krankenhaus /." Hannover : Expressum-Verl, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016217616&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textCrawford, Michael Cameron. "Quantification of the belowground inputs of organic carbon by the annual pasture legume barrel medic (Medicago truncatula Gaertn.)." Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phc8988.pdf.
Full textHenschke, Thomas. "Konzeption und Entwicklung eines modellbasierten Rahmenwerkes zur Anwendungsintegration im Product Lifecycle Resource Management /." Duisburg [u.a.] : WiKu-Verl. [u.a.], 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016467356&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textByars, Oraleze D. "Myth Management: The Nature of the Hero in Callimachus’ Hecale and Catullus’ Poem 64." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003169.
Full textValizadeh, Reza. "Summer nutrition of sheep based on residues of annual crops and medic pastures." Title page, contents and abstract only, 1994. http://web4.library.adelaide.edu.au/theses/09PH/09phv172.pdf.
Full textSamson, Alan Michael. "Plagiarism and fabrication: dishonesty in the newsroom : a thesis presented in partial fulfilment of the requirements of the degree of Master of Management (Communication) at Massey University, Wellington, New Zealand." Massey University, 2009. http://hdl.handle.net/10179/1022.
Full textBeyers, Hendrik Philippus. "The effect of haloxyfop-R-methyl ester and imazamox herbicides, tine or no tillage and nine different medic cultivars on the seed and dry matter production as well as the quality of medic pastures." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52517.
Full textENGLISH ABSTRACT: The aim of this study was to determine the effect of a grass herbicide, a broadleaf herbicide with some grass control capabilities, method of tillage (tine and no-tillage) at planting of wheat as well as different medic cultivars on the regeneration, dry matter (OM) production and quality of a medic pasture. The trial was conducted at Langgewens experimental farm in the Swartland wheat producing area. Nine medic cultivars of three different species were evaluated after being sprayed with either haloxyfop-R-methyl (HAL) ester or imazamox (IMI) and subjected to either a tine tillage or a no tillage treatment at planting of wheat. Soil samples were taken during January 2000 to determine the size of the medic and weed seedbank as well as the degree of dormancy in the medic seeds, while OM samples were taken throughout the growing season to determine the OM production of the different medic cultivars and weed species. OM samples taken during October 1998 on the same pasture, were used to determine the crude protein (CP) and neutral detergent fibre (NOF) content of the pasture. The samples were subjected to in vitro digestion and the digestibility of pasture CP (OCP), NOF(ONOF) and DM (DOM)were determined. Results showed that seedling establishment differed between cultivars used, herbicide treatments applied as well as the crop stage in the rotation. The cultivars produced more seedlings where IMI was applied compared to HAL as well as where the area consisted of two year pasture compared to one year pasture (1998) and one year wheat (1999). After a year of pasture and a year of wheat, cultivars Sephi and Paraggio produced the most seedlings, while Caliph and Orion produced the least. Caliph however, showed a very high degree of seed dormancy while Orion's low seedling establishment was due to its sensitivity to the IMI herbicide used. Little difference was found between the nine cultivars early in the season (July - August) with regard to cumulative OM production, except for Orion, whose growth was severely damaged by the IMI treatment. At the end of the growing season (October), the cultivar Caliph's cumulative OM production (2010.1 kg/ha) was significantly higher than all the other cultivars, except for Parabinga (1053. 4 kg/ha). Oifferent pasture samples, of which the botanical composition was known, was analysed for CP, NOF, OOM, OCP and ONOF. There was no significant difference in pasture composition during 1998 but variation in the pasture composition did however cause the IMI treatment, compared to the HAL treatment, to have a lower ONOFand OOMcontent. A modelling procedure was used to predict the pasture quality parameters (CP, NOF, OOM,OCP and ONOF) from the pasture composition (medic hay, medic pods, grassy and broadleaf weeds). This prediction of CP, NOF, OOM, ONOF and OCP from the pasture components had a relative low accuracy (49 -74.1 %) and a further refinement of this model for possible use on farms in order to improve grazing management and animal production is advised. In conclusion it could be said that broadleaf weed control caused a definite increase in medic seed and OMproduction, but Orion should not be used with an IMI herbicide. All the cultivars, except for Orion, produced enough seedlings up to the second year to ensure sustainability of the medic pasture. All the cultivars, except for Orion, produced a sufficient amount of OM early in the growing season. Caliph however, produced by far the most OM later in the growing season. A reduction of broadleaf weeds and medic pods will increase the digestibility of NOFand OMand therefore increase the quality of the pasture. Pods however are an important part of summer forage and the aim should therefore rather be to reduce the number of broadleaf weeds in the pasture.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om die effek van 'n gras en breëblaar onkruiddoder (wat sekere grasse beheer), metode van bewerking tydens die saai van koring asook nege verskillende medic kultivars op die regenerasie, droë materiaal produksie en kwaliteit van medic weidings te bepaal. Die proef is gedoen op Langgewens proefplaas wat geleë is in die Swartland koring produserende gebied. Nege medic kultivars is geëvalueer nadat die weiding met of haloxyfop-R-metiel ester (HAL) of imazamox (IMI) onkruiddoders gespuit is en onderwerp is aan of 'n vlak tand of geen bewerking tydens die saai van koring. Grondmonsters is geneem in Januarie 2000 om die grootte van die medic en onkruid saadbank asook om die graad van dormansie in die verskillende medic kultivars se sade te bepaal. Droë materiaal monsters is gedurende die 2000 groeiseisoen geneem om die droë materiaal produksie van die verskillende medic kultivars asook onkruid spesies te bepaal. Droë materiaal monsters is gedurende Oktober 1998 geneem en gebruik om die ruproteïn (CP) en neutraaloplosbare vesel (NDF) inhoud van die weiding te bepaal. Die monsters is in vitro verteer en die verteerbaarheid van CP (OCP), NDF (ONOF) en droë materiaal (DOM) is bepaal. Resultate wys dat saailing vestiging verskil tussen die verskillende kultivars wat gebruik is, verskillende onkruiddoder behandelings asook die stadium van die weidings/koring. Die kultivars het meer geproduseer waar die weiding met IMI behandel is in vergelyking met waar HAL toegedien is, asook waar koring nog nie gesaai is nie. Na 'n jaar van weiding en 'n jaar van koring, het die kultivars Sephi en Paraggio die meeste saailinge, en Caliph en Orion die minste saailinge gehad. Caliph het egter 'n hoë graad van dormansie in sy saad getoon, terwyl die swak vestiging van Orion die gevolg is van die kultivar se hoë sensitiwiteit teenoor IMI. Min verskil is gevind tussen die nege kultivars, vroeg in die groei seisoen (Julie - Augustus), wat kumulatiewe droë materiaal produksie betref, behalwe vir Orion wat erg beskadig is deur die IMI behandeling. Aan die einde van die groeiseisoen (Oktober 2000) was die kumulatiewe droë materiaal produksie van die kultivar Caliph (2010.1 kg/ha) betekenisvol hoër as al die ander kultivars behalwe vir Parabinga (1053.4 kg/ha). Weidingsmonsters, waarvan die botaniese samestelling bekend was, is ontleed vir CP, NDF, DDM, DCP en DNDF. Daar is geen betekenisvolle verskille gevind in die botaniese samestelling van die weidingmonsters geneem in 1998 nie,maar die variasie in botaniese samestelling het veroorsaak dat IMI in vergelyking met HAL 'n laer DNDF and DDM inhoud het. 'n Model is opgestel wat die weidingskomponente (medic hooi, medic peule, gras en breëblaar onkruide) gebruik om die kwaliteits parameters (CP, NDF, DDM, DCP en DNDF) van die weiding te skat. Hierdie skatting van CP, NDF, DDM, DCP en DNDF deur van die weidingskomponente gebruik te maak het 'n relatiewe lae akuraatheid gehad (49 -74.1 %) en verdere verfyning van hierdie model vir moontlike gebruik op plase, ten einde weidings bestuur en diere produksie te verbeter, word voorgestel. Die gevolgtrekking kan gemaak word dat breëblaar onkruidbeheer 'n definitiewe verbetering in die medic saailing en droë materiaal produksie van die medies te weeg gebring het, maar die kultivar Orion behoort nie saam met 'n IMI gebruik te word nie. AI die getoetste kultivars, behalwe Orion, het voldoende saad oorlewing vertoon tot en met die tweede jaar van die rotasie om lewensvatbaarheid van die sisteem te verseker en alle kultivars, behalwe Orion, het voldoende droë materiaal produseer vroeg in die groeiseisoen. Caliph het egter laat in die groeiseisoen by verre die meeste droë materiaal geproduseer. 'n Vermindering in die hoeveelheid breëblaar onkruide en peule in die weiding sal tot 'n verhoging in die verteerbaarheid van NDF en DM lei en dus 'n verhoging in die kwaliteit van die weiding tot gevolg hê. Peule is egter 'n belangrike bron van voedsel aan weidende diere gedurende droë somermaande en die verbetering van weidings moet eerder gedoen word deur te poog om breëblaar onkruide te beheer.
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Full textMüller-Seitz, Gordon. "Positive Emotionalität in Organisationen : Identifikation realtypischer Erscheinungsformen und Gestaltungsoptionen aus Sicht des Humanressourcen-Managements /." Wiesbaden : Gabler, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016364349&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textWaldforst, Sebastian. "Die Wirkung von Zielen auf die Arbeitsleistung von Akteuren : eine experimentelle Untersuchung /." Wiesbaden : Dt. Univ.-Verl, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015745292&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
Full textSiebrecht, Philipp. "Kundenzufriedenheit und Kundenloyalität : Messung, Umsetzung, Management von Erfolgsfaktoren ; mit Kundenzufriedenheit und Kundenloyalität zu wirtschaftlichem Erfolg /." Frankfurt am Main u.a. : Lang, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012874455&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textStiller, Patrick. "Gründe für Desinvestitionen : eine Event-History-Analyse unter besonderer Berücksichtigung des Entscheidungsverhaltens des Managements /." Wiesbaden : Dt. Univ.-Verl, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016094654&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
Full textSpecht, Udo. "Zeit als strategischer Erfolgsfaktor und Grundlage der Unternehmensstrategie : eine theoretische und empirische Analyse anhand der Elektronikindustrie /." Hamburg : Kovač, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016169266&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
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Full textRock, Christopher. "Wirksame Intervention im organisationalen Wandel : how to turn an elephant into a tango dancer /." Stuttgart : Ibidem, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016524125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textAlscher, Alexander. "Patterns, paths, and rationales in portfolio configuration /." [St. Gallen] : [s.n.], 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016410589&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textDiffenhard, Volker. "Bewertungsproblematik nachhaltigen Wirtschaftens aus unternehmerischer Sicht /." Hamburg : Kovač, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281707&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
Full textDoucette, Wendy, and Joanna Anderson. "Embedding Student Support into Boot Camp: Research, Citation and Data Management at the Point-of-Need and Beyond." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/391.
Full textSwartz, Christine. "An Examination of the Organization-Public Relationship Dimensions of Communication Between Museums and its Publics." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/864.
Full textZemp, René. "Immobilien-Spezialfonds für europäische Vorsorgeinstitutionen : eine Analyse von Einflussfaktoren der Portfolio-Sektion auf Investoren- und Fondsebene /." Norderstedt : Books on Demand, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292241&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
Full textQuiterio, Capeli Marilia. "Micro-influencers’ impact on engagement levels for fashion retail brands on Instagram." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/884.
Full textSzuppa, Stephan. "Marktforschung für komplexe Systeme aus Sach- und Dienstleistungen im Privatkundenbereich : Entwicklung und Überprüfung eines Vorgehenskonzeptes am Beispiel des 'Intelligenten Hauses' /." Hamburg : Kovač, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016283223&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
Full textArzt, Rowena. "Wettbewerbsfähigkeit europäischer Messeveranstalter : Entwicklung und empirische Anwendung eines multidimensionalen Bezugsrahmens /." Köln : Kölner Wissenschaftsverl, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016091139&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textNeugarten, Michael Louis. "Noticing noticing : the role of noticing in the praxis of competitive intelligence /." [St. Gallen] : [s.n.], 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016410524&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textRidder, Niels. "Vom monopolistischen Stromversorger zum kundenorientierten Energiedienstleister : die strategische Neuausrichtung kommunaler Energieversorgungsunternehmen im liberalisierten deutschen Strommarkt /." Hamburg : Kovač, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016283003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA.
Full textTheißing, Florian. "Shared Servicespace : arbeits- und akteursorientierte Gestaltung computerunterstützter Kundeninteraktion /." Aachen : Shaker, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016391492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textMcCarthy, Elizabeth Ann. "Twitter Use During Hurricane Irma: How the Local Government Agencies Amplify and Attenuate Risk Factors for the Vulnerable Populations." UNF Digital Commons, 2018. https://digitalcommons.unf.edu/etd/839.
Full textOglesby, Corliss Deionn. "The New Frontier of Advertising: Computer-Generated Images as Influencers." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/861.
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