Journal articles: 'Media marketplace'

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Mobasser, Nilou. "Media Marketplace." Index on Censorship 31, no. 1 (January 2002): 156–61. http://dx.doi.org/10.1080/03064220208537023.

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Hendra, Dede, Ani Merati, Siti Aprilliani, Muhamad Faozan Afandi, and Nardiono Nardiono. "PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA." DEDIKASI PKM 1, no. 1 (July 7, 2020): 60. http://dx.doi.org/10.32493/dedikasipkm.v1i1.6056.

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This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

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Albarran, Alan. "Redefining the Media Marketplace." Convergence: The International Journal of Research into New Media Technologies 4, no. 1 (March 1998): 27–32. http://dx.doi.org/10.1177/135485659800400104.

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Tarmizi, Tarmizi, and Ismail Ismail. "Model Marketplace Berbasis Kearifan Lokal." Jurnal EMT KITA 4, no. 1 (April 20, 2020): 11. http://dx.doi.org/10.35870/emt.v4i1.125.

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This study aims to create a market model based on local wisdom so that the marketing activities of small businesses can run effectively. To prove the effectiveness of digital marketing media in the form of a marketplace, research subjects are needed, namely small businesses involved directly with online marketing, interview approaches, and their success rate in using digital media (marketplaces). Through this research, it is expected that small businesses can choose wisely and effectively the use of digital media (marketplaces) in their marketing activities so that their sales turnover can increase. The study took the location or object of research in the city of Banda Aceh. Considering that consumer behavior in the city of Banda Aceh is different from one another, of course, it must be measured and tested, whether the market model based on local wisdom can be applied and has a significant relationship to increase marketing activities and product sales of business actors. This type of research uses descriptive qualitative research, data analysis in the field of the research model and method is carried out by interviewing several SMEs and local marketplace users in the city of Banda Aceh. The sample in this study is small business practitioners who actively use the marketplace for the past two years in the process of marketing and selling their products in the online market. From the results of the non-random sampling, 173 respondents were generally employed, who were small businesses. Data collection techniques using interview and questionnaire models, and the analysis model used here is the Crosstabs Test. Based on the results of surveys and interviews with several business actors, it was found that there is a marketplace model based on local wisdom that has a very significant relationship in increasing the income of small businesses marketing and selling their products online in Banda Aceh City. Keywords: Marketplace, Small business actors, Local Wisdom

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Murphy, Daniel. "Religion, Media, and the Marketplace." International Journal of Public Theology 5, no. 2 (2011): 238–39. http://dx.doi.org/10.1163/156973211x562804.

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Rizki Putra, Irwandi, and Muh. Rasyid Ridha. "ANALYSIS AND DESIGN OF Q-STORE MARKETPLACE CASE STUDY OF TEMBILAHAN." JURNAL PERANGKAT LUNAK 2, no. 1 (May 15, 2020): 15–28. http://dx.doi.org/10.32520/jupel.v2i1.873.

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Along with the times, technology and information are developing rapidly in various sectors in terms of human life. In the business world, technological development is very helpful in many ways. The phenomenon that occurs at this time is the increasingly widespread competition in the business world, especially in the field of marketplace in getting consumers to the emergence of various online marketplace sites. So far, Tembilahan online shop business is only known through social media such as Facebook, Whatsapp and Instagram or verbally to the public. Therefore, researchers are interested in taking a title, namely Marketpleace Q-Store Market Analysis and planning. Tembilahan Case Study aims to become a media promotion, and can make it easier for people to find goods that they want. In designing this Marketplace, the analysis used is PIECES and UML (Unified Modeling Language) as modeling and using the Framework code igniter to facilitate researchers in building systems. With the implementation of the Marketplace Q-Store, it provides a platform for seller to market their products.

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Bell, David, and Sara Robaty Shirzad. "Social Media Business Intelligence." International Journal of Sociotechnology and Knowledge Development 5, no. 3 (July 2013): 51–73. http://dx.doi.org/10.4018/ijskd.2013070104.

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Social media tools are increasingly used for relationships management among marketplace actors (e.g. organisations, suppliers and individuals). As markets become ever more global and dynamic, new entrants find themselves struggling to fully understand the marketplace, companies operating with it and changes that occur. The authors discuss Social Media Network (SMN) tools and outline a methodology and procedure that supports the identification of domain specific networks within particular global business-to-business environments. Research is carried out using SMN data about firms in the pharmaceutical industry. The authors use their own methodology to uncover market participants, linkages and prominent issues that may help new firms to position themselves effectively within a new marketplace. SMNs provide a sizable source of information and new approaches are required to fully leverage their considerable value. This paper explores how SMNs can be used as an effective source of business intelligence by utilising two popular SMN platforms.

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Bogart, Leo. "Buying Services and the Media Marketplace." Journal of Advertising Research 40, no. 5 (September 2000): 37–41. http://dx.doi.org/10.2501/jar-40-5-37-41.

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Beaudoin, Christopher E., and Esther Thorson. "A Marketplace Theory of Media Use." Mass Communication and Society 5, no. 3 (August 2002): 241–62. http://dx.doi.org/10.1207/s15327825mcs0503_1.

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Teitelbaum, Michael S. "The Media Marketplace for Garbled Demography." Population and Development Review 30, no. 2 (June 2004): 317–27. http://dx.doi.org/10.1111/j.1728-4457.2004.015_1.x.

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Saxena, K. B. C., and Sachin Chawla. "Pensa Media: Deciphering the Indian Marketplace." FIIB Business Review 2, no. 1 (January 2013): 19–23. http://dx.doi.org/10.1177/2455265820130104.

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Popp, Richard K. "Mass Media and the Linguistic Marketplace." Journal of Communication Inquiry 30, no. 1 (January 2006): 5–20. http://dx.doi.org/10.1177/0196859905281888.

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Riasti, Berliana Kusuma, Sahirul Alim Tri Bawono, and Eksan Setyawan. "E-MARKETPLACE BATIK." Indonesian Journal of Applied Informatics 1, no. 1 (November 10, 2016): 45. http://dx.doi.org/10.20961/ijai.v1i1.8390.

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Batik is the ancestral heritage of Indonesia. Every region in Indonesia has a different motif. The distinctiveness of batik appeal to everyone from both outside and inside the country. But to do the media promotion process used to use print media such as brochures and other alternatives through batik exhibition performances and put them on display in stores.The website is a technology that can be accessed quickly. Only by knowing the website address people from any country can access the information in the address of the website. Therefore, by using these technologies can be used as a marketing medium that is easily accessible. The programming language used to develop websites using PHP are commonly used and easy to learn. Media storage (database) for the website is MySQL that can be used free of charge and powerful.Results obtained from this research is the design and application of E-Marketplace Batik. Applications already well underway based on testing using the BlackBox.

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O’Donohoe, Stephanie, and Matthew Heath. "Media Generations: Media Allocation in a Consumer-controlled Marketplace." International Journal of Advertising 28, no. 3 (January 2009): 591–92. http://dx.doi.org/10.2501/s0265048709200746.

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Sulistiyawati, Eka Septiana, and Anna Widayani. "Marketplace Shopee Sebagai Media Promosi Penjualan UMKM di Kota Blitar." Jurnal Pemasaran Kompetitif 4, no. 1 (October 1, 2020): 133. http://dx.doi.org/10.32493/jpkpk.v4i1.7087.

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Marketplace Shopee merupakan salah satu marketplace yang sedang berkembang di Indonesia. Marketplace Shopee saat ini dimanfaatkan oleh Usaha Mikro Kecil dan Menengah (UMKM) untuk promosi penjualan. Di kota Blitar sendiri UMKM yang sudah memanfaatkan Shopee sebagai media promosi penjualan yaitu UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar. Penelitian ini merupakan penelitian deskrptif kualitatif. Teknik analisis data yang digunakan adalah reduksi, pemaparan data dan penarikan kesimpulan. Penelitian yang dilakukan bahwa marketplace Shopee sebagai media promosi penjualan d UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar masih belum maksimal. Marketplace Shopee sebagai media promosi penjualan di UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar harus lebih ditingkatkan lagi agar admin dapat melayani para konsumen dengan lebih maksimal agar daya beli konsumen meningkat.

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Putra, Hanif Firmansyah, and Pitri Yandri. "Pengaruh Media Digital Interaktif terhadap Keputusan Pembelian." Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi 4, no. 2 (December 26, 2020): 171–77. http://dx.doi.org/10.33753/mandiri.v4i2.114.

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The era of digitalization which is an era where everyone uses digital means as a medium of communication and a means of communication. The use of this media is considered very effective and has a tremendous impact on its users, the phenomenon of online shopping is growing rapidly. The current availability of a marketplace is very helpful in finding a product, such as Tokopedia, which is the largest online shopping marketplace in Indonesia. The purpose of this study was to determine the effect of interactive digital media on online product purchasing decisions. The population in this study are active users of the Tokopedia marketplace who have made purchases in the South Tangerang City area. The sampling technique in this study was to use purposive sampling technique. The sample in this study were as many as 64 respondents. The data analysis technique used in this research is Structural Equation Modeling using SmartPLS. The results of the study show that the existence of digital media can influence potential consumers to make purchase transactions, seen through each indicator of the digital media variable, namely the website and social networking Instagram, which shows significant positive results on the decision to purchase fashion products on the Tokopedia marketplace. Abstrak Era digitalisasi yang merupakan era di mana setiap orang menggunakan sarana digital sebagai media penghubung dan alat komunikasi. Penggunaan media ini dinilai sangat efektif dan memberikan dampak yang luar biasa kepada penggunanya, fenomena berbelanja secara daring semakin berkembang pesat. Ketersedian marketplace saat ini sangat membantu dalam pencarian suatu produk, seperti Tokopedia yang merupakan marketplace berbelanja daring terbesar di Indonesia. Tujuan penelitian ini adalah untuk mengetahui pengaruh media digital interaktif terhadap keputusan pembelian produk secara online. Populasi dalam penelitian ini adalah pengguna aktif marketplace Tokopedia yang pernah melakukan pembelian yang berada pada wilayah Kota Tangerang Selatan. Teknik pengambilan sampel dalam penelitian ini yaitu dengan menggunakan teknik purposive sampling. Sampel pada penelitian ini adalah sebanyak sebanyak 64 responden. Tekhnik analisis data yang di gunakan dalam penelitian ini adalah dengan Structural Equation Modeling menggunakan SmartPLS. Hasil penelitian dapat diketahui bahwa dengan adanya media digital dapat mempengaruhi calon konsumen untuk melakukan transaksi pembelian, dilihat melalui setiap indikator dari variabel media digital yaitu website dan jejaring sosial instagram menunjukan hasil positif signifikan terhadap keputusan pembelian produk fashion di marketplace Tokopedia. Kata Kunci : Media Digital, Website, Media Jejaring Sosial Instagram, Keputusan Pembelian Online, Model Persamaan Struktural

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Arizal, Arizal, Rika Apriany Sukmana, Yusrina Ulfah, Syahrial Shaddiq, and Mohammad Zainul. "Strategi Pemanfaatan Facebook Marketplace dalam Manajemen Periklanan." Syntax Idea 3, no. 6 (June 21, 2021): 1278. http://dx.doi.org/10.36418/syntax-idea.v3i6.1277.

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Dalam era digital seperti saat ini, media sosial tumbuh menjadi sebuah momok kehidupan milenial. Media sosial menghiasi hampir di seluruh platform baik dunia usaha, dunia informasi, hingga lifestyle lainnya, sudah seperti kebutuhan hidup masyarakat milenial. Salah satu platform media sosial yang ramai digunakan oleh pengguna adalah aplikasi facebook marketplace dimana dalam aplikasi tersebut kita dapat memperoleh baik informasi, situs jual beli, dan juga komunikasi. Jual beli secara online melalui platform marketplace yang disediakan oleh Facebook yang digunakan untuk merancang serta melaksanakan konsepsi, distribusi barang, ide, dan jasa yang akan dipertukarkan kepada individu maupun kelompok sebagai pemenuhan kebutuhan. Sehingga penelitian ini bertujuan untuk melihat jelas peran platform facebook marketplace sebagai sebuah media marketplace yang banyak dibutuhkan oleh masyarakat dan strategi pemasaran yang bisa dilakukan dalam media sosial facebook marketplace. Metode penelitian yang digunakan adalah studi literatur deskriptif. Penelitian ini membahas tentang Bintang Jaya Grafika sebagai salah satu penjual yang menggunakan platform sebagai bahan promosinya. Hal ini merupakan salah satu strategi pemasaran yang kreatif untuk menarik minat pembeli. Penggunaan facebook marketplace dapat menjadi ide baru dalam strategi pemasaran yang murah dan efektif dalam meningkatkan penjualan dan promosi yang baik.

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Webster, James G. "Three myths of digital media." Convergence: The International Journal of Research into New Media Technologies 23, no. 4 (April 11, 2017): 352–61. http://dx.doi.org/10.1177/1354856517700385.

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Accounts of our digital future, both optimistic and dystopian, are often founded on three myths: users are in charge, big data is neutral and people will opt to live in enclaves. This article describes and challenges those myths. As an alternative, it posits a dynamic model of the digital media marketplace in which users, media and metrics constantly interact. It concludes by arguing that the structural features of the marketplace play an important role in shaping crossmedia encounters and inviting readers to consider the power of media to reshape preferences.

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Suharijadi, Didik. "PRINSIP KESANTUNAN DAN PRINSIP KERJA SAMA DALAM KOMUNIKASI DI ULASAN PRODUK PADA MARKETPLACE." SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik 18, no. 2 (April 2, 2018): 21. http://dx.doi.org/10.19184/semiotika.v18i2.6024.

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This article discusses the Indonesian language used in online business communication. The object of research is devoted to online businesses through the marketplace. Marketplace is an online platform or system that mediates transactions between sellers and buyers. Marketplace has a means of communicating between the seller and the buyer which consists of product description pages, product discussion pages, product review pages, and personal message pages. Of the four communication facilities, only the product description page, product discussion page and product review page can be accessed by the public. Personal message pages can only be accessed by account owners who are communicating with other account owners. The rules for doing business through the marketplace, one of which is the necessity to communicate through the messaging tools available on the platform. Thus, communication can only be done with written variety. Language is very important in offering, attracting interest, responding, and retaining customers. In fact, not all marketplace users look at language usage so that it can be pragmatically considered offensive or likely to interfere with the continuity of business interactions. Analysis is emphasized more on the language of the seller, because in the business the buyer is the party that must be served. The sample of this study is Tokopedia and Bukalapak. The two marketplaces are the largest online business media in Indonesia. Keywords: pragmatics, business communication, marketplace, online business, business language

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Tchelidze, Lasha. "Customers’ Current Preferences in E-commerce and Possible Dominance of Social Media Marketplace in the Industry." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 5, no. 4 (2019): 18–26. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.54.1003.

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Technological advancement and internet development have significantly contributed to more comfortable and innovative services. The e-commerce industry has become tough and full of competition. Technologies and the internet reduce barriers of penetration into new markets. Social media, which is a vivid example of internet development, has already penetrated the e-commerce industry. However, the business environment is rapidly changing and requires constant analysis to anticipate prospective threats or opportunities. Therefore, this paper refers to the analysis of customers’ current preferences. Questionnaires were distributed to 83 participants to analyze preferences and to evaluate possible dominance of “Facebook Marketplace” in the e-commerce industry. According to the results, provision of high protection is overly required. Online sales network should act as an intermediary, in order to provide refund guarantees an official verification, which is not provided by ‘Facebook Marketplace”. The survey was conducted in a country were “Facebook Marketplace” was not available, and it was impossible to identify practical challenges of the marketplace.

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CARVETH, ROD. "The Reconstruction of the Global Media Marketplace." Communication Research 19, no. 6 (December 1992): 705–23. http://dx.doi.org/10.1177/009365092019006003.

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Aristi, Nina Mia, and Ahmad Raf'ie Pratama. "Peran Freelance Marketplace dan Media Sosial dalam Online Gig Economy Jasa Profesional." Techno.Com 20, no. 1 (February 9, 2021): 122–33. http://dx.doi.org/10.33633/tc.v20i1.4261.

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Freelance marketplace adalah suatu jenis platform online gig economy yang mengkhususkan fungsinya untuk menghubungkan penyedia jasa dan pihak yang membutuhkan dalam jual beli jasa profesional. Pada praktiknya, jual beli jasa profesional juga terlaksana dalam media sosial, yang cara kerjanya berbeda dengan freelance marketplace. Melalui survei yang dilakukan dengan penyebaran kuesioner melalui media sosial, peneliti mengumpulkan 280 data pelaku gig economy bidang jual beli jasa profesional yang menggunakan freelance marketplace dan media sosial, untuk mengetahui perbedaan kedua platform tersebut dalam perannya memfasilitasi kegiatan gig economy. Menggunakan analisis statistik deskriptif dan inferensial, peneliti menemukan bukti adanya perbedaan peran yang dimainkan oleh kedua platform tersebut. Freelance marketplace berperan memasarkan jasa pekerja gig Indonesia ke pasar internasional dan cenderung digunakan oleh penyedia jasa yang lebih berpengalaman, sehingga harga jual per-gig-nya lebih tinggi dibanding di media sosial. Sementara itu, meski harga jual per-gig-nya cenderung lebih rendah, media sosial berperan besar dalam pemasaran di dalam negeri dan cenderung lebih cocok untuk penyedia jasa pemula. Secara umum, freelance marketplace dan media sosial sama-sama berperan sebagai lapangan kerja baru yang berpotensi menjadi mata pencaharian utama bagi sebagian pekerja gig dan juga dapat memberikan kesempatan bagi penyedia jasa tanpa keharusan adanya gelar akademik untuk berkarir di bidang ekonomi kreatif.

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Septiani, Wisti Dwi, Sri Utami, Octa Pratama Putra, Noer Hikmah, Popon Handayani, and Narti Narti. "Designing of Agricultural Product e-Marketplace by using UCD Method." Jurnal Teknik Komputer 7, no. 1 (February 5, 2021): 88–93. http://dx.doi.org/10.31294/jtk.v7i1.9696.

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The growth and era of information, communication and technology have changed and it has benefits in various sectors, one of them is the economy aspect. The current sales system has been moved from conventional sales into online sales by utilizing technology as a media for sales transactions. Then, one of them is the presence of e-commerce websites and e-marketplaces. The concept of e-marketplaces is a place where buyers and sellers meet, then they make online buying and selling transactions. However, there are still many plantations whose agricultural products have not been reached to be implemented by the marketplace. This problem is based on the cultural factors; it is called through the broker. Also, as well as the lack of education of farmers. The purpose of this study is to design the e-marketplace for farmers, especially in the Bugis Village. The user-centered method is applied where the approach is centered on users, then both consumers and partners. The website-designed is made by looking at the needs of the user side. This e-marketplaces can also be an education for businesses in the field of agricultural products. It is also to be involved in technological advancements by becoming partners in the e-marketplaces, so that they are able to market their products through online system. In addition, to minimize the use of agricultural products by broker, too. The results of this study are e-marketplace is able to provide convenient websites for users in conducting transactions by using gadgets to access agricultural products. This e-marketplaces also supports the promotion of Go Green, which has begun to implement a healthy lifestyle; by starting to consume a lot of vegetables. So, people will easily get best quality of agricultural products from farmers.

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Lloyd, Carla V., Jan Slater, and Brett Robbs. "The Advertising Marketplace and the Media Planning Course." Journalism & Mass Communication Educator 55, no. 3 (September 2000): 4–13. http://dx.doi.org/10.1177/107769580005500302.

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Hollick, Clive. "Media regulation and democracy." Index on Censorship 23, no. 4-5 (September 1994): 54–58. http://dx.doi.org/10.1080/03064229408535735.

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Contrary to the general view, regulation can be the defender of free speech and the forces of the marketplace the chief threat to a plurality of view. But new technologies demand new forms of regulation and government intervention may be the best way of ensuring the plurality of voice on which democracy depends

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Moss, J. R. "The Future of Television: the marketplace model." Journal of Educational Television 15, no. 2 (January 1989): 63–67. http://dx.doi.org/10.1080/0260741890150202.

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Quintania, Melani, Resa Nurlaela Anwar, Ellena Nurfazria Handayani, and Firsan Nova. "PELATIHAN PENJUALAN ONLINE UNTUK IBU-IBU PKK DI SAUNG SINGGAH TPU PONDOK KOPI, JAKARTA TIMUR." SINAR SANG SURYA: Jurnal Pusat Pengabdian Kepada Masyarakat 4, no. 2 (November 25, 2020): 7. http://dx.doi.org/10.24127/sss.v4i2.1314.

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The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.

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Filler, Daniel M., and Fedwa Malti-Douglas. "From Law to Content in the New Media Marketplace." California Law Review 90, no. 5 (October 2002): 1739. http://dx.doi.org/10.2307/3481368.

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Ryu, Seung-Kwan, and Su-Keon An. "Competitiveness of Cable TV in the Multiplatform Media Marketplace." Journal of the Korea Contents Association 12, no. 2 (February 28, 2012): 142–53. http://dx.doi.org/10.5392/jkca.2012.12.02.142.

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Litvin, Stephen W., and Laura M. Hoffman. "Responses to consumer-generated media in the hospitality marketplace." Journal of Vacation Marketing 18, no. 2 (April 2012): 135–45. http://dx.doi.org/10.1177/1356766712443467.

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Schultz, Don E. "Media synergy: The next frontier in a multimedia marketplace." Journal of Direct, Data and Digital Marketing Practice 8, no. 1 (July 2006): 13–29. http://dx.doi.org/10.1057/palgrave.dddmp.4340550.

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Lim, Weng Marc. "Understanding the selfie phenomenon: current insights and future research directions." European Journal of Marketing 50, no. 9/10 (September 12, 2016): 1773–88. http://dx.doi.org/10.1108/ejm-07-2015-0484.

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Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media marketplace to explain the selfie phenomenon and to identify potentially fruitful directions for further research. Findings Current insights into the selfie phenomenon can be understood from socio-historical, technological, social media, marketing and ethical perspectives. Research limitations/implications Despite the limitations of a general review (e.g. absence of empirical data and analysis), this paper identifies multiple avenues to extend existing lines of inquiry on the selfie phenomenon. Thus, this paper should encourage further research on the topic in the academic and scientific community. Practical implications The selfie can be used as a marketing tool to improve marketing performance and accomplish marketing-related goals. Originality/value This paper sheds light on how marketing academics and practitioners can better understand the impact of the selfie in the social media marketplace.

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Rini, Gilang Puspita, and Etni Marliana. "Studi Mengenai Brand Awareness Online Marketplace." Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi 19, no. 2 (December 31, 2020): 96–106. http://dx.doi.org/10.32639/fokusbisnis.v19i2.419.

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Online media is growing rapidly in Indonesia, including in the field of trade. Internet users in Indonesia are increasing from year to year. Information flow, especially through online media, can come from advertisements and word of mouth. Companies that sell in the online market must be able to make their products have brand awareness so that it will influence the purchasing decision process. One study of brand awareness states that one of them is influenced by the effectiveness of advertising and word of mouth. The results of previous studies indicate inconsistencies of research results related to variables that affect brand awareness. This study aims to examine the differences in the results of previous studies that give different results among studies regarding the factors that influence brand awareness. The sample used in this study is internet users in Indonesia who have already made purchase transactions in the online marketplace. After processing data with SPSS, the results are obtained that the effectiveness of advertisements and word of mouth affects brand awareness.

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Sholeh, Muhammad, Joko Triyono, and Rr Yuliana Rachmawati. "PENDAMPINGAN KELOMPOK INFORMASI MASYARAKAT DENGAN MEMANFAATKAN MARKETPLACE SEBAGAI MEDIA PEMASARAN." Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ 7, no. 2 (May 30, 2020): 158–64. http://dx.doi.org/10.32699/ppkm.v7i2.965.

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Dengan semakin berkembangnya teknologi internet, cara bertransaksi dan berpromosi mengalami perubahan. Proses transaksi dan promosi dapat menggunakan media internet dan para pelaku UKM harus berubah dan mulai melakukan promosi melalui media internet terutama media sosial. Proses promosi dapat memaksimalkan dengan menggunakan marketplace baik yang dikelola sendiri maupun instansi lain. Tujuan kegiatan pendampingan pada kelompok informasi masyarakat khususnya pelaku UKM adalah memberikan wawasan pada pelaku UKM untuk memanfaatkan media sosial sebagai marketplace terutama untuk sarana promosi produk yang dihasilkan pelaku UKM serta mendorong pelaku UKM untuk dapat mengoptimalkan internet sebagai sarana promosi dan transaksi melalui media internet. Metode pelaksanaan kegiatan diawali diskusi dengan Dinas Komunikasi dan Informatika kabupaten Bantul terutama kebutuhan UKM dalam pemanfaatan internet sebagai sarana promosi dan dilanjutkan dengan pelatihan, pendampingan dan evaluasi. Pelaksanaan diikuti perwakilan dari kelompok informasi masyarakat yang ada di kabupaten Bantul terutama pelaku UKM dan hasil kegiatan diantaranya pelaku UKM dapat memanfaatkan internet terutama media sosial seperti Instagram dan Facebook sebagai sarana promosi dan sistem informasi UMKM yang ada di kabupaten Bantul sebagai media promosi dan transaksi. Kesimpulan dari kegiatan ini diantaranya pelaku UKM mendapatkan gambaran, manfaat serta menggunakan media sosial sarana informasi.

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Novaliendry, Dony, and Nazifa Dwi Putri. "DESIGN AND BUILD A PHOTO STUDIO MARKETPLACE IN THE CITY OF PADANG USING THE CODEIGNITER FRAMEWORK." Jurnal Teknologi Informasi dan Pendidikan 14, no. 1 (April 9, 2021): 19–27. http://dx.doi.org/10.24036/tip.v14i1.401.

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Marketplace is an activity forum that carries out buying and selling transactions in electronic form and the transaction process is very easy and fast. However, there is still little use of technology in marketing and searching for photo studio services, perhaps only limited to using social media such as Instagram, WhatsApp and Facebook. For now it is not easy to find photo studio services with good quality and affordable prices, because there are still few systems that provide detailed information about many photo studios. In addition, from the perspective of service actors, it is still difficult to market their services because they are obstructed by the information media. This marketplace design aims to find out how to promote, order and pay at the photo studio marketplace in Padang City. The design of this marketplace is built on a web basis using the CodeIgniter framework. This application was developed using the Unified Modeling Language (UML) model / method. As a result, it can provide fast service for customers because ordering and payments can be made online.

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Yuda Syaputra, Dwi. "Konsep Strategi Pemasaran Marketplace Sebagai Penerapan Marketing 4.0." Jurnal Indonesia Sosial Teknologi 2, no. 6 (June 21, 2021): 939–52. http://dx.doi.org/10.36418/jist.v2i6.164.

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Perkembangan dunia digital seperti pada era marketing 4.0 ini telah menemukan cara untuk mempermudah pelaku usaha dalam menjual produknya. Salah satu caranya yaitu dengan media online atau e-commerce. E-commerce berperan sebagai media penjualan yang kompleks terdiri dari aktifitas penjualan, pembelian, pembayaran dan pengaturan secara online. Hal tersebut salah satunya terdapat dalam suatu sistem yang telah dibuat sedemikian rupa seperti pada marketplace. Metode penelitian yang digunakan adalah dengan melakukan Analisa langsung terhadap marketplace Tokopedia.com melalui website https://www.similarweb.com dan melalui analisa pendekatan kerangka kerja 5A atas penerapan marketing 4.0 sebagai indikator penelitian. Startegi pemasaran yang penerapannya pada era Marketing 4.0 merupakan strategi yang menyesuaikan dengan teknologi digital dan perilaku pelanggan saat ini. Jaringan yang ada pada internet saling berhubungan mulai dari online shop marketplace itu sendiri, jaringan media sosial dan mesin pencari Google, sehingga untuk mengoptimalkan pemasaran mulai dari bagaimana menstimulus calon pelanggan, membuat pelanggan ingat akan produk dan layanan, menyediakan informasi-informasi dan membuat pelanggan menjadi pelanggan yang loyal, pelaku usaha harus memiliki kemampuan dan pengetahuan digital seperti yang sudah dibedah pada penelitian ini.

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Presi, Caterina, Natalia Maehle, and Ingeborg Astrid Kleppe. "Brand selfies: consumer experiences and marketplace conversations." European Journal of Marketing 50, no. 9/10 (September 12, 2016): 1814–34. http://dx.doi.org/10.1108/ejm-07-2015-0492.

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Purpose The purpose of this paper is to explore the brand selfie phenomenon on two different levels. On the level of consumer brand experiences, the focus is on how brand selfie practices add new features to brand experiences and consumer–brand relationships. On the level of marketplace brand image, the authors explore how consumers contribute to marketplace conversations by posting brand selfies in social media and how this practice shapes and changes brand image. Design/methodology/approach The researchers conducted an extensive search on different social media platforms to collect various types of brand selfies. The authors approach brand selfies as rich visual texts and their analysis comprises four key steps: descriptive analysis, response analysis, formal analysis and polytextual thematic analysis. Findings On the level of consumer brand experiences, the findings illuminate how different types of brand selfies extend the brand experience in space and time and transfer it into the hybrid space of the consumer-defined social networks. On the level of marketplace brand image, it is illustrated how brand selfies contribute to the process of co-creating brand meaning in the social media. Originality/value The study proposes a typology of brand selfie assemblages showing how consumers contribute to the visual production and consumption of brand meanings. The brand selfie is a unique material and expressive reality enabling us to theorise new perspectives on how consumers consume brands and how aggregates of brand selfie production and dissemination affect marketplace dynamics.

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Adiratna, Hanifah Dwi, and Amilia Wulansari. "Factors Influencing Purchase Intention of Elancing Using UTAUT Model: A Case Study of Mahajasa." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 9 (September 10, 2021): 563–64. http://dx.doi.org/10.47405/mjssh.v6i9.1056.

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Abstract Technology advancements have given rise to a new labor market mechanism known as elancing, where people could purchase freelance services through online sites. Following the trend, Mahajasa as a freelance marketplace startup has to compete with other existing competitors in Indonesia. Established for a year, fluctuating revenue and unknown intention of buying is incurred. Mahajasa aims for SMEs and students across Indonesia. But some recent studies stated that SMEs in Indonesia are reluctant to accept new technology since most marketplaces are in the adoption stage. This study's main objective is Understanding the most influential factors of purchase intention in buying services from freelance marketplace or freelance social media using UTAUT model. The research concluded 386 respondents from Indonesia who had used elancing platforms aged 15-44 years old and analyzed using SmartPLS. The result showed performance expectancy, effort expectancy, social influence, and perceived trust has a positive impact on purchase intention. While perceived trust has a partial mediating role between performance expectancy, effort expectancy, and social influence to purchase intention.

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Agustina, Dyah Auliya, Sri Subanti, and Etik Zukhronah. "Implementasi Text Mining Pada Analisis Sentimen Pengguna Twitter Terhadap Marketplace di Indonesia Menggunakan Algoritma Support Vector Machine." Indonesian Journal of Applied Statistics 3, no. 2 (January 23, 2021): 109. http://dx.doi.org/10.13057/ijas.v3i2.44337.

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In this digital era, technology development has changed the behavior of society from buy offline to online. One of this behavioral changes is marked by the growth of global marketplace including in Indonesia. The big marketplaces in Indonesia that have received a lot of public response on social media are Tokopedia, Shopee, and Bukalapak. This research determines the public sentiment toward both the service and issues surrounding these three marketplaces on media social especially Twitter. Public opinion is classified into a positive or negative sentiment. The data used in this study is obtained from Twitter API (Application Programming Interface) using keyword Shopee, Tokopedia, and Bukalapak. Preprocessing texts are divided into five steps: cleansing, case folding, stemming, stopwords, and tokenizing. Training and testing data are divided using k-fold cross validation method, while visualization the characteristic of text is using word cloud. Research shows that public are posting tweet more positive sentiment than negative one. The perfomance of classification shows that the best G-mean and AUC value for Bukalapak testing data are 0.85 and 0.86 in the first fold. While the best G-mean and AUC value for Shopee testing data are 0.76 and 0.77 in the seventh fold and the best G-mean and AUC value for Tokopedia testing data are 0.82 and 0.83 in the sixth fold.Keywords : sentiment analysis, marketplace, support vector machine, twitter

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Kedzior, Richard, Douglas E. Allen, and Jonathan Schroeder. "The selfie phenomenon – consumer identities in the social media marketplace." European Journal of Marketing 50, no. 9/10 (September 12, 2016): 1767–72. http://dx.doi.org/10.1108/ejm-06-2016-0363.

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Purpose The purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship. Design/methodology/approach The significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research. The contributions of each paper are briefly highlighted and discussed. Findings Although the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research. Possible avenues for future research are outlined. Originality/value Key issues relating to research into the selfie phenomenon for marketing scholars are illuminated.

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Maddox, Jessica, and Jennifer Malson. "Guidelines Without Lines, Communities Without Borders: The Marketplace of Ideas and Digital Manifest Destiny in Social Media Platform Policies." Social Media + Society 6, no. 2 (April 2020): 205630512092662. http://dx.doi.org/10.1177/2056305120926622.

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When faced with conflicts, social media platforms harken back to their front-facing, user-friendly documents. These documents, often called community standards, or something similar, lay out the practices allowed on their sites. It is well documented in legal scholarship how technology companies incorporate particular First Amendment jurisprudence into these community standards documents, and this work aims to empirically examine this claim. Specifically, we were interested in how the backbone of American free expression—the marketplace of ideas metaphor—was incorporated into these governing documents. We conducted a textual analysis of five US-based social media platforms (Facebook, Twitter, YouTube, Instagram, and Tumblr) to analyze how the marketplace of ideas metaphor may be invoked. We found these documents do rely heavily on the metaphor for presenting governing strategies. They also rely heavily on an oft-referenced ambiguous moderation line and the idea of a singular, global, borderless community, both of which bolster the marketplace metaphor. Given this, US-based social media platforms are holding the rest of the world to US-based ideas of free expression, thus engaging in digital manifest destiny.

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Warner, Kee, and Harvey Molotch. "Information in the Marketplace: Media Explanations of the '87 Crash." Social Problems 40, no. 2 (May 1993): 167–88. http://dx.doi.org/10.1525/sp.1993.40.2.03x0324l.

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MARTINEZ, ELIZABETH E. "RELIGION, MEDIA, AND THE MARKETPLACE Edited by Lynn Schofield Clark." Journal for the Scientific Study of Religion 46, no. 3 (September 2007): 434. http://dx.doi.org/10.1111/j.1468-5906.2007.00368_8.x.

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Laberge, Yves. "Book Review: Audience Economics: Media Institutions and the Audience Marketplace." International Journal on Media Management 7, no. 1&2 (June 2005): 89–90. http://dx.doi.org/10.1207/s14241250ijmm0701&2_10.

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Warner, Kee, and Harvey Molotch. "Information in the Marketplace: Media Explanations of the '87 Crash." Social Problems 40, no. 2 (May 1993): 167–88. http://dx.doi.org/10.2307/3096920.

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Reilly, Brendan, and John Farnsworth. "Going commercial: Navigating student radio in a deregulated media marketplace." Interactions: Studies in Communication & Culture 6, no. 1 (March 1, 2015): 9–27. http://dx.doi.org/10.1386/iscc.6.1.9_1.

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Pierson, David. "American Television News: The Media Marketplace and the Public Interest." Journal of Popular Culture 38, no. 4 (May 2005): 783–85. http://dx.doi.org/10.1111/j.0022-3840.2005.140_13.x.

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Laberge, Yves. "Book Review: Audience Economics: Media Institutions and the Audience Marketplace." International Journal on Media Management 7, no. 1-2 (June 2005): 89–90. http://dx.doi.org/10.1080/14241277.2005.9669420.

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Rahman, Nofiyati, Dadang Iskandar, and Zikri Kurniawan. "Implementasi Informasi Portofolio Pada Marketplace Grafis Tradisional (Gambar Tangan)." JURNAL MEDIA INFORMATIKA BUDIDARMA 4, no. 3 (July 20, 2020): 666. http://dx.doi.org/10.30865/mib.v4i3.2071.

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Advances in information technology are currently very influential in various fields of life, such as education, economics, and social. The public is demands to be able to use information technology to support their activities by utilizing websites as digital media to be able to reach wider marketing through online media. The traditional graphic creators community of Krigan Purwokerto is currently still doing buying and selling works and displaying their works manually so need a system is able to provide the place for creators to display their works and at the same time be able to handle the process of buying and selling works between creators and clients. The purpose of this research is to make portfolio information in the marketplaces especially traditional graphic creators (hand drawings) to be able to reach wider marketing and build brand by providing Creator portfolio information. The method used in this research is the waterfall method and using the PHP programming language and MySQL database. To involve the results of implementing portfolio information in the traditional graphic creator marketplace can increase the creator's value and rating as showed by an increase in the number of followers and can also recommend his work to prospective buyers in the transaction process of traditional graphic creator works

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Yustiani, Rini, and Rio Yunanto. "PERAN MARKETPLACE SEBAGAI ALTERNATIF BISNIS DI ERA TEKNOLOGI INFORMASI." Komputa : Jurnal Ilmiah Komputer dan Informatika 6, no. 2 (October 23, 2017): 43–48. http://dx.doi.org/10.34010/komputa.v6i2.2476.

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Merebaknya internet merupakan dampak dari berkembangnya infrastruktur teknologi informasi. Dari perkembangan tersebut maka muncullah paradigma baru dalam melakukan proses bisnis yaitu dengan menggunakan internet dan infrastruktur teknologi informasi. Proses bisnis yang dilakukan melaui media teknologi informasi dan internet tersebut dikenal dengan sebutan e-commerce. E-commerce merupakan bisnis yang menggunakan ruang virtual sebagi tempat melakukan operasionalmnya. Bebera perusahaan e-commerce tersebut ada yang menyediakan ruang untuk para pelaku usaha lain agar dapat menampilkan produknya di website e-commerce tersebut. Hal tersebut menimbukan terciptanya suatu pasar elektronik yang kita kenal dengan sebutan marketplace. Marketplace merupakan solusi yang tercipta dari pesatnya perkembagan teknologi informasi dan internet yang menggempur industri perdagangan. Dalam marketplace tersebut setiap pelaku usaha dapat menampilkan produknya untuk diperjualkan tanpa perlu repot membangun sistem. Adanya marketplace tersebut sangat menguntungkan para pelaku usaha, terutama usaha kecil dan menengah. Marketplace mempermudah pelaku usaha kecil dan menengah tersebut dalam melakukan operasional. Dengan adanya pasar virtual tersebut maka para pelaku usaha hanya perlu memberikan informasi selengkap - lengkap nya tentang produk yang mereka jual di marketplace seperti informasi produk, harga, pengiriman dan lain – lainnya.

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Journal articles on the topic 'Media marketplace'

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