Academic literature on the topic 'Media memorability'

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Journal articles on the topic "Media memorability"

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Jo, Sang-Yeong, and Jin-Woo Jeong. "Prediction of Visual Memorability with EEG Signals: A Comparative Study." Sensors 20, no. 9 (2020): 2694. http://dx.doi.org/10.3390/s20092694.

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Visual memorability is a method to measure how easily media contents can be memorized. Predicting the visual memorability of media contents has recently become more important because it can affect the design principles of multimedia visualization, advertisement, etc. Previous studies on the prediction of the visual memorability of images generally exploited visual features (e.g., color intensity and contrast) or semantic information (e.g., class labels) that can be extracted from images. Some other works tried to exploit electroencephalography (EEG) signals of human subjects to predict the mem
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Li, Jing, Xin Guo, Fumei Yue, Fanfu Xue, and Jiande Sun. "Adaptive Multi-Modal Ensemble Network for Video Memorability Prediction." Applied Sciences 12, no. 17 (2022): 8599. http://dx.doi.org/10.3390/app12178599.

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Video memorability prediction aims to quantify the credibility of being remembered according to the video content, which provides significant value in advertising design, social media recommendation, and other applications. However, the main attributes that affect the memorability prediction have not been determined so that making the design of the prediction model more challenging. Therefore, in this study, we analyze and experimentally verify how to select the most impact factors to predict video memorability. Furthermore, we design a new framework, Adaptive Multi-modal Ensemble Network, bas
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Peng, Shikang, and Wilma A. Bainbridge. "Memorability predicts widespread virality on social media." Journal of Vision 25, no. 9 (2025): 2143. https://doi.org/10.1167/jov.25.9.2143.

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Martín-Fernández, Iván, Sergio Esteban-Romero, Fernando Fernández-Martínez, and Manuel Gil-Martín. "Parameter-Efficient Adaptation of Large Vision—Language Models for Video Memorability Prediction." Sensors 25, no. 6 (2025): 1661. https://doi.org/10.3390/s25061661.

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The accurate modelling of video memorability, or the intrinsic properties that render a piece of audiovisual content more likely to be remembered, will facilitate the development of automatic systems that are more efficient in retrieving, classifying and generating impactful media. Recent studies have indicated a strong correlation between the visual semantics of video and its memorability. This underscores the importance of developing advanced visual comprehension abilities to enhance model performance. It has been demonstrated that Large Vision–Language Models (LVLMs) demonstrate exceptional
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Rajabbaeva, Feruza. "MEDIA DISKURSDA KO‘CHIM VA ULARNING TURLARI." TAMADDUN NURI JURNALI 9, no. 60 (2024): 54–57. http://dx.doi.org/10.69691/zrwacc11.

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This article examines the role and types of transfer in media discourse. It emphasizes that transfer is a means of conveying a concept or meaning to another concept or meaning. The article explains types of transfer such as metaphor, metonymy, synecdoche, and personification with examples. Furthermore, it highlights the importance of transfer in media discourse for enhancing the impact, creativity, and memorability of messages. The article demonstrates how transfer is used in news, advertising, and films with examples.
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Druzhba, Olga, and Roksana Khan. "The perception of various media formats of educational content by the youth audience." E3S Web of Conferences 363 (2022): 03026. http://dx.doi.org/10.1051/e3sconf/202236303026.

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The development of information and communication technologies, along with the influence of restrictions caused by the global coronavirus pandemic, leads to a revision of current education technologies, in which the format of presentation of educational material plays an important role. The format of the presentation of educational content directly affects the involvement of students in the process of obtaining information, which, in turn, contributes to better memorability and assimilation of the material. The article attempts to assess the perception of the youth audience representatives of v
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Kleinlein, Ricardo, Cristina Luna-Jiménez, David Arias-Cuadrado, Javier Ferreiros, and Fernando Fernández-Martínez. "Topic-Oriented Text Features Can Match Visual Deep Models of Video Memorability." Applied Sciences 11, no. 16 (2021): 7406. http://dx.doi.org/10.3390/app11167406.

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Not every visual media production is equally retained in memory. Recent studies have shown that the elements of an image, as well as their mutual semantic dependencies, provide a strong clue as to whether a video clip will be recalled on a second viewing or not. We believe that short textual descriptions encapsulate most of these relationships among the elements of a video, and thus they represent a rich yet concise source of information to tackle the problem of media memorability prediction. In this paper, we deepen the study of short captions as a means to convey in natural language the visu
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Pricilia, Cindy, Sudirman, and Marlina. "Analisis Usability pada Aplikasi Just Meme berdasarkan Model Nielsen." KHARISMA Tech 19, no. 1 (2023): 13–25. http://dx.doi.org/10.55645/kharismatech.v19i1.406.

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Just Meme merupakan sebuah platform digital berbasis mobile dimana pengguna dapat membuat atau mengedit meme yang dapat dibagikan ke sosial media mana saja, seperti Instagram, Whatsapp, dan media sharing lainnya yang sudah tersedia pada aplikasi. Penelitian ini bertujuan untuk menganalisis tingkat usability pada aplikasi Just Meme. Untuk mengetahui tingkat usability Just Meme maka diperlukan analisis dengan menggunakan model Nielsen yang terdiri dari 5 parameter yaitu Learnability, Memorability, Efficiency, Error, dan Satisfaction. Pengumpulan data dilakukan dengan menggunakan kuesioner Google
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Izzat Luthfi, Muhammad, Umi Hayati, and Irfan Ali. "ANALISIS SYSTEM USABILITY APLIKASI ARtomotif BERBASIS ANDROID." JATI (Jurnal Mahasiswa Teknik Informatika) 7, no. 1 (2023): 484–90. http://dx.doi.org/10.36040/jati.v7i1.6344.

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Perkembangan teknologi menghasilkan banyak manfaat bagi para penggunanya, termasuk aplikasi ARtomotif. Aplikasi ARtomotif menjadi salah satu media pembelajaran baru yang bertujuan untuk memudahkan peserta didik dalam mengenal alat-alat otomotif. Penelitian ini bertujuan untuk menganalisis usability aplikasi ARtomotif melalui metode System Usability Scale (SUS). Penelitian dilakukan dengan menyebarkan kuesioner sebagai instrumen penelitian. Kuesioner terdiri dari 5 (lima) indikator yaitu Learnability, Memorability, Effeciency, Error, danUser’s Satisfaction, dimana masing-masing indikator memili
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Supriyatna, Alam. "PENERAPAN USABILITY TESTING UNTUK PENGUKURAN TINGKAT KEBERGUNAAN WEB MEDIA OF KNOWLEDGE." Teknois : Jurnal Ilmiah Teknologi Informasi dan Sains 8, no. 1 (2019): 1–16. http://dx.doi.org/10.36350/jbs.v8i1.17.

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PT. Bank Mega Tbk sejak tahun 2000 sudah memiliki Contact Center, yang di dukung dengan teknologi yang canggih. Salah satu teknologi yang ada pada Contact Center PT Bank Mega Tbk adalah aplikasi berbasis web yang disebut Media of Knowledge, yang merupakan salah satu sumber informasi yang menunjang pekerjaan staff Contact Center di PT. Bank Mega Tbk. Penelitian ini bertujuan untuk mengetahui tingkat kebergunaan dari aplikasi berbasis web tersebut. Evaluasi terhadap aplikasi Media of Knowledge menggunakan metode Usability Testing yang terdiri dari variabel Learnability, Efficiency, Memorability,
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Dissertations / Theses on the topic "Media memorability"

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Reboud, Alison. "Towards automatic understanding of narrative audiovisual content." Electronic Thesis or Diss., Sorbonne université, 2022. https://accesdistant.sorbonne-universite.fr/login?url=https://theses-intra.sorbonne-universite.fr/2022SORUS398.pdf.

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Aujourd'hui les histoires se disent en ligne et souvent par le biais de vidéos. Comprendre ces histoires reste un défi pour les systèmes automatiques. Avec la multimodalité comme thème transversal, cette thèse décompose la tâche de "compréhension" en traitant les défis suivants: prédire le degré de mémorabilité, résumer et modéliser la narration des contenus audiovisuels<br>Modern storytelling is digital and video-based. Understanding the stories contained in videos remains a challenge for automatic systems. Having multimodality as a transversal theme, this research thesis breaks down the "und
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Books on the topic "Media memorability"

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Lee, Tong King. Choreographies of Multilingualism. Oxford University PressNew York, 2022. https://doi.org/10.1093/oso/9780197644645.001.0001.

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Abstract Writing is a key medium in the discursive production of the multilingual order in Singapore, one deployed by various agents to organize language relations for public consumption. At stake are competing narratives developed and circulated through official and grassroots approaches to multilingualism, such as the political tensions surrounding the marginalization, celebration, or appropriation of Singlish. These tensions make writing a prime site for examining intersecting language ideological visions on how multilingual Singapore is to be imagined. In Choreographies of Multilingualism,
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Clark, Rhonda L., and Nicole Wedemeyer Miller. Fostering Family History Services. ABC-CLIO, LLC, 2016. http://dx.doi.org/10.5040/9798400653230.

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Here is everything you need to promote your library as a center for genealogical study by leveraging your collection to help patrons conduct research on ancestors, document family stories, and archive family heirlooms. Websites, social media, and the Internet have made research on family history accessible. Your library can tap into the popularity of the do-it-yourself genealogy movement by promoting your role as both a preserver of local community history as well as a source for helping your patrons archive what's important to their family. This professional guide will teach you how to integr
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Book chapters on the topic "Media memorability"

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Daxböck, Jennifer, Maria Laura Dulbecco, Sintija Kursite, et al. "The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_22.

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AbstractInstagram has been an emerging platform for tourists to share their experiences and connect with other users in the multiphasic travel stages. Despite the huge number of photographs shared on Instagram on a daily basis, it remains ambiguous regarding the underlying motives of tourists’ posting behaviour. Thus, this study aims to conceptualise a framework based on the internal and external triggers of sharing travel photographs through a mix methods design involving diary studies and questionnaires. By conducting a path analysis, this study presents and validates a theoretical model inc
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Wilson-Brown, Saskia. "Smell Is All Around Us." In Advances in Media, Entertainment, and the Arts. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2433-6.ch006.

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While much of today's immersive media claims to be “multi-sensory,” in actuality most such works have only audio and visual sensory cues. Scent, a powerful human modality that helps us to understand and derive meaning from the world, is often overlooked. However, scent in the service of art has a long and rich history, especially looking back to its ancient uses in establishing power, mystery, or memorability within religious or political domains. Early attempts at incorporating scent into artistic performances were not well received, perhaps due to inadequate technology of the time. Today a r
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Erbil, Duygu. "Deniz Gezmiş Takes to the Streets: From Photograph to Silhouette." In The Visual Memory of Protest. Amsterdam University Press, 2023. http://dx.doi.org/10.5117/9789463723275_ch03.

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This chapter analyses the role of media materialities and the means of cultural production in the circulation of the visual representations of Deniz Gezmiş. In analysing the afterlife of the most iconic photograph of Gezmiş, it pays specific attention to alternative media and activist cultures of production that are circumscribed by limited material resources and technical skills. It seeks to understand why the composition was so attractive to activists and the methods by which amateurs remediate and reproduce protest ephemera. It argues that the memorability of Deniz Gezmiş’ iconic portrait i
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Koçyiğit, Murat. "Digital Advertising Narration and Online Reputation Management." In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch093.

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Consumer behavior is a human behavior. Therefore, every factor influencing the consumer also affects buying behavior and preference. Thus, the messages in the digital advertising narrative can affect the attitudes and behaviors of the consumers by moving the emotions. The digital advertising narrative is increasing the interaction between the customer and the brand. In this direction, digital advertising messages make consumers the brand's fan or follower. The digital advertising narrative increases the attention of the consumer. The brand is increasing interest. Also, digital advertising incr
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Cronin, Mike. "5. Business." In Sport: A Very Short Introduction. Oxford University Press, 2014. http://dx.doi.org/10.1093/actrade/9780199688340.003.0006.

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‘Business’ describes the commercialization of sport that began in the late 19th century and, with the advent of television, became even greater in the second half of the 20th century. Sport is regularly cited as the third biggest business in the world. The sports business speaks to two separate markets: the players who consume goods and services such as equipment, specialist diets, sports medicine, and affiliation fees; and the spectators of elite sports who avail themselves of stadium tickets, media packages, sporting memorabilia, and various forms of social media as a means of identifying wi
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Smith, David Livingstone. "Lynching." In On Inhumanity. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190923006.003.0005.

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This chapter presents the horrifying reality of lynching, as removed from the sanitized depictions often seen in media. Racist lynchings were not merely extrajudicial executions. They typically included torture and bodily mutilation, with the remains of the victim being picked through and saved as souvenirs and memorabilia. In addition, lynchings were often treated as festive, public gatherings. The chapter asks how such actions could be made psychologically possible, especially on such a large scale as during the Jim Crow era. Part of the answer lies in dehumanizing beliefs that many Whites h
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Gorchakova, Valentina. "Event Portfolios and Cultural Exhibitions in Canberra and Melbourne." In Event Portfolio Management. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/978-1-911396-91-8-4204.

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The sustainable development of an event portfolio requires a synergy between the different types of events included in it. The pool of events that are commonly used by city event planners and destination marketers usually revolve around major sport events, cultural festivals and celebrations, and world trade expositions. Some cities, however, also attract and stage international touring exhibitions that bring together a collection of rare art works, significant cultural objects, or memorabilia to tour a limited number of destinations. In this chapter, major events such as international touring
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Conference papers on the topic "Media memorability"

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Constantin, Mihai Gabriel, Mihai Dogariu, Andrei Cosmin Jitaru, and Bogdan Ionescu. "Assessing the difficulty of predicting media memorability." In CBMI 2023: 20th International Conference on Content-based Multimedia Indexing. ACM, 2023. http://dx.doi.org/10.1145/3617233.3617270.

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