Relevant bibliographies by topics / Media messages

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Media messages'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Media messages"

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Kwok, Linchi, and Bei Yu. "Spreading Social Media Messages on Facebook." Cornell Hospitality Quarterly 54, no. 1 (2012): 84–94. http://dx.doi.org/10.1177/1938965512458360.

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As a method of determining what types of social media messages work best for hospitality firms, this study examined what types of messages gained the most clicks of “Like” and comments on Facebook. An analysis of the number of likes and comments regarding nine hundred and eighty-two Facebook messages from ten restaurant chains and two independent operators revealed clear patterns. The more popular keywords involved information about the restaurant (e.g., menu descriptions) and the less popular messages were those that contained marketing-related words (including “winner” and “check”). Dividing
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Purnomo, Agustina Multi. "EFEKTIVITAS PENGGUNAAN PESAN DALAM MEDIA KOMUNIKASI PEMASARAN ONLINE." Metacommunication; Journal of Communication Studies 8, no. 2 (2023): 232. http://dx.doi.org/10.20527/mc.v8i2.14328.

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The use of online marketing media as a marketing communication medium has proliferated. This study examined the effectiveness of used messages in online marketing communication media, websites, and Instagram, to market IndiHome products. This study used elements of the message content (clarity of message content, the relevance of message content to the product being promoted, as well as the availability of visual, textual, and audiovisual information), accuracy between messages and media characters (informative and entertaining information on Instagram, as well as single consistent information
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Destrity, Nia Ashton, and Nilam Wardasari. "Message fatigue on social media and Covid-19 health behavior intention." Jurnal Manajemen Komunikasi 9, no. 2 (2025): 283–302. https://doi.org/10.24198/jmk.v9i2.52231.

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Continuous health messages regarding Covid-19 are disseminated via social media platforms, covering essential health protocols such as mask-wearing, hand hygiene, physical distancing, crowd avoidance, limited mobility, and social interactions. These messages aim to encourage the adoption of health behaviors among the public. However, the persistent exposure to these messages can lead to message fatigue, potentially causing resistance to health recommendations. Despite numerous studies on message fatigue, none specifically address its occurrence in Covid-19 health messages on social media and i
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Farkhodovna, Tuychiyeva Zebiniso. "MEANINGS AND THE MEDIA: STUDIES IN THE DISCOURSE ANALYSIS OF MEDIA TEXTS." CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES 04, no. 05 (2023): 7–14. http://dx.doi.org/10.37547/philological-crjps-04-05-03.

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Discourse analysis of media texts is a method used to interpret the language and meaning behind media messages. It involves examining the way different words, phrases, and sentences are used in a particular text, as well as the overall structure and context of the message. By analyzing media texts in this way, one can gain insight into the underlying beliefs, values, and attitudes that are being conveyed by the media, and how these messages may be influencing people's thoughts and behaviors. In this article, we can discuss data about the meanings and the media studies in the discourse analysis
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Kim, Minji, and Joseph N. Cappella. "Reliable, valid and efficient evaluation of media messages." Journal of Communication Management 23, no. 3 (2019): 179–97. http://dx.doi.org/10.1108/jcom-12-2018-0132.

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Purpose In the field of public relations and communication management, message evaluation has been one of the starting points for evaluation and measurement research at least since the 1970s. Reliable and valid message evaluation has a central role in message effects research and campaign design in other disciplines as well as communication science. The purpose of this paper is to offer a message testing protocol to efficiently acquire valid and reliable message evaluation data. Design/methodology/approach A message testing protocol is described in terms of how to conceptualize and evaluate th
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Wahyuni, Ajeng. "MANAGEMENT MATERI DAKWAH DALAM PERKEMBANGAN MEDIA SOSIAL." Ath Thariq Jurnal Dakwah dan Komunikasi 3, no. 2 (2020): 193. http://dx.doi.org/10.32332/ath_thariq.v3i2.1890.

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Indonesian society is currently experiencing changes in the context of the missionary movement. A da’i celebrity in her missionary activities has not been oriented towards the resulting impact. Research on organizing da’i's da'wah message has the purpose of knowing the organization of messages in preaching. Based on the theme raised in this study formulate a problem about how to construct da'wah messages, how to form Al Habsyi's da'wah messages. Relevant to the objectives, this study uses qualitative methods with a case study approach. Da'wah messages conveyed by cleric Al Habsyi namely mubasy
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Liu, Fang, Andrew Burton-Jones, Wei Wang, and Dongming Xu. "Retransmitting Messages on Social Media in Disasters." Journal of Global Information Management 33, no. 1 (2025): 1–26. https://doi.org/10.4018/jgim.367967.

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Retransmitted messages online can have profound effects on disaster response; however, existing literature provides an incomplete account of why messages are retransmitted on social media in disasters. In particular, there is a need to theorize the capabilities of the communication tools used for sending messages, because nowadays people can send messages online via different tools. This paper aims to theorize and explain how the capabilities of communication tools affect message retransmission by affecting the generation of message characteristics. To test our account, we collected and coded
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Zahra, Ulfa Fauzia, Ahmad Sarbini, and Asep Shodiqin. "Media Sosial Instagram sebagai Media Dakwah." Tabligh: Jurnal Komunikasi dan Penyiaran Islam 1, no. 2 (2016): 60–88. http://dx.doi.org/10.15575/tabligh.v1i2.26.

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This paper discusses the main theme and kategosisasi message da'wah and the meaning of message da'wah in post account islamiposter instagram. The method used is the content analysis of post account Instagram islamiposter account. Of the total 200 posts on the account instagram islamiposter period 1 June 2016 to 30 June 2016 taken as many as 20 post samples are used as data for analysis. The results found there are messages with the category akidah a number of 4 posts, the message with the category of worship 8 postings, and messages with the category of morals 8 posts.
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Harahap, Muhammad Khoiruddin, and Nurul Khairina. "Dynamic Steganography Least Significant Bit with Stretch on Pixels Neighborhood." Journal of Information Systems Engineering and Business Intelligence 6, no. 2 (2020): 151. http://dx.doi.org/10.20473/jisebi.6.2.151-158.

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Background: The confidentiality of a message may at times be compromised. Steganography can hide such a message in certain media. Steganographic media such as digital images have many pixels that can accommodate secret messages. However, the length of secret messages may not match with the number of image pixels so the messages cannot be inserted into the digital images.Objective: This research aims to see the dynamics between an image size and a secret message’s length in order to prevent out of range messages entered in an image.Methods: This research will combine the Least Significant Bit (
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Mulya, Megah, and Zikry Sugiwa. "Least Significant Braille Method in Steganography Using Digital Image Media For Security Message." Computer Engineering and Applications Journal 6, no. 1 (2017): 15–20. http://dx.doi.org/10.18495/comengapp.v6i1.193.

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Confidentiality of the message or the information is the most important and essential. It is very influential on the party who has the valuable message when they want to exchange messages on others. To keep the message is not known to others, the necessary security on the message. Steganography is one technique for providing security to the message. Steganography is a technique to hide messages in a medium, such as pictures, sounds and video. Steganographic technique used in this study is the Least Significant Braille (LSBraille). This technique makes use of human vision in the message o
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Dissertations / Theses on the topic "Media messages"

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Merz, Nicolas. "The Manifesto-Media Link: How Mass Media Mediate Manifesto Messages." Doctoral thesis, Humboldt-Universität zu Berlin, 2018. http://dx.doi.org/10.18452/18863.

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Diese Arbeit geht der Frage nach, inwiefern die Medien während des Wahl-kampfs über die Wahlprogramme der Parteien berichten. Die Wahlprogramme der Parteien enthalten Informationen darüber, was Parteien nach der Wahl vorhaben. Allerdings lesen wenige Wählerinnen und Wähler Wahlprogramme. Die vergangene Forschung über und mit Wahlprogrammdaten hat bisher angenommen, dass der Inhalt von Wahlprogrammen von den Medien verbreitet wird. Diese Doktorarbeit untersucht diese Annahme empirisch und analysiert, ob und wie Massenmedien während des Wahlkampfs über die Inhalte der Wahlprogramme berichten. We
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Ragab, Shaima. "Media Messages and Womens' Body Perceptions in Egypt." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/communication_theses/30.

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This study explores the association between media exposure and women’s body perceptions in Egypt. The thin ideal perpetuated through the media, eating disorders and body dissatisfaction and drive for thinness were thought to be a culturally linked phenomena confined to Western societies. This study has contributed to the debate on cultural determinism of eating disorders and body dissatisfaction in women as it has shown that these concepts are on the rise in non-Western societies in general and Egypt in specific. When exposed to media messages, women in Egypt demonstrated eating disordered att
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Murthy, Rekha (Rekha S. ). "Street media : ambient messages in an urban space." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/39182.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2005.<br>Includes bibliographical references (v. 2, leaves 126-137).<br>Ambient street media are the media of our everyday lives in cities. Manifested in bits and fragments on the surfaces of the streetscape, these media often escape our notice - tuned out as visual clutter or dismissed as unimportant. Yet, attentive viewing and analysis reveal much about the local culture of communication and expression. This thesis blends empirical and theoretical methodologies in a year-long photographic study that tak
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Chao, Wei. "How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo." Thesis, Uppsala universitet, Medier och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414056.

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This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis.   The exploration of the Weibo messages relies on the Crisis and Emergency Risk Communication (CERC) framework. The CERC framework combines various existing theories and compiles them into a communication guideline for a health crisis. This study examines the
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Li, Xingcun, and 李幸存. "Exposure to anti-smoking media messages and pro-smoking media messages and its association with intention to smoke among adolescents in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/193790.

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Background: Even though a series of restrictions aimed at protecting dwellers from being addicted to tobacco are implemented in Hong Kong, the loopholes utilized by tobacco industry can still promote tobacco marketing by various strategies such as sponsorship in movies and charity activities. Therefore, it is still quite necessary to monitor the associations of intention to smoke with exposure to anti-smoking media messages and pro-smoking media messages among adolescents in Hong Kong. Objectives: Objectives of this study were to investigate exposure to pro- smoking media messages and pro
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Wilson, Bethney A. "Testing the Message: Making Sense of Converging Multimodal Messages in a Foodborne Illness Outbreak." UKnowledge, 2014. http://uknowledge.uky.edu/comm_etds/28.

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The goal of risk and crisis communication is to reduce and contain the harm inherent in a threat. In order to achieve this goal, risk and crisis scholars call for continued testing of messages surrounding these events; specifically, messages that address the needs of the at-risk message receiver. Previous scholarship suggests that these messages should include adapting and instructing information (Coombs, 2012), and should be designed using pedagogically sound instructional approaches (Frisby, Sellnow, Sellnow, Lane, & Veil, 2011; Sellnow & Sellnow, 2010). In order to meet this call, this diss
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Barnard, Sydney A. "Content-based Clustering and Visualization of Social Media Text Messages." Wright State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=wright1527085083542772.

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Wilcox, Shelby. "The Influence of Social Distance and Attitudes on Processing Health Messages about Electronic Cigarettes on Social Media." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1561759035574032.

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Andersson, Anna. "Understanding the 'mess' in text messages : An analysis of humorous text message exchanges shared in social media platforms." Thesis, Karlstads universitet, Institutionen för språk, litteratur och interkultur, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-40203.

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The concept 'mess-understanding' has circulated in online media and is so prevalent that it is now included in the Urban Dictionary. The folk concept of mess-understandings is a pun for misunderstandings arising in an online media context. Posting one's own or others' miscommunication and/or typographical errors has grown to be a popular way of sharing humor via cross-platform sharing on the Internet. The aim of this paper is to analyze short message service (SMS) dialogues shared in social media, with a special emphasis on those with the highest degree of 'shareability' and/or popularity. The
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Cimons, Marlene Frances. "The medicalization of menopause framing media messages in the twentieth century /." College Park, Md.: University of Maryland, 2008. http://hdl.handle.net/1903/8352.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2008.<br>Thesis research directed by: Philip Merrill College of Journalism. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Books on the topic "Media messages"

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Persky, Stanley. Mixed media, mixed messages. New Star Books, 1991.

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Audrey, McClellan, ed. Mixed media, mixed messages. New Star Books, 1991.

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Owen, Diana. Media messages in American presidential elections. Greenwood, 1991.

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Jacobson, Maria. Young people and gendered media messages. International Clearinghouse on Children, Youth and Media, Nordicom, Göteborg University, 2005.

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Annie, Lang, ed. Measuring psychological responses to media messages. Erlbaum, 1994.

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Thomas, Beel, and Washington Post Writers Group, eds. Messages 4: The Washington Post media companion. Allyn and Bacon, 1997.

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Garrett, Sherrye Dee. Messages & meaning: A guide to understanding media. s.n., 1994.

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Dee, Garrett Sherrye, Newspaper in Education Week (Project)., International Reading Association, Newspaper Association of America Foundation., and National Council for the Social Studies., eds. Messages & meaning: A guide to understanding media. International Reading Association], 1995.

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Thomas, Beel, and Washington Post Writers Group, eds. Messages 3: The Washington Post media companion. Allyn and Bacon, 1996.

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Rončáková, Terézia. Religious messages in the media: Mission impossible? Cambridge Scholars Publishing, 2021.

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Book chapters on the topic "Media messages"

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Sampling." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-6.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Measurement." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-5.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Introduction." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-1.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Designing a Content Analysis." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-3.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Validity." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-8.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Data Analysis." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-9.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Defining Content Analysis as a Social Science Tool." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-2.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Reliability." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-7.

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Riffe, Daniel, Stephen Lacy, Brendan R. Watson, and Jennette Lovejoy. "Computers and Content Analysis." In Analyzing Media Messages, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003288428-4.

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Bowen, Zazie. "Messengers and Media Messages." In Transitional Selves. Routledge India, 2023. http://dx.doi.org/10.4324/9781003396246-19.

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Conference papers on the topic "Media messages"

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Rafiq, Maulana Ainur, Mohammad Reza Faisal, Radityo Adi Nugroho, Irwan Budiman, Dodon Turianto Nugrahadi, and Mera Kartika Delimayanti. "Hyperparameter Optimization of 2D CNN LSTM for Natural Disaster Classification from Social Media Messages." In 2025 International Conference on Computer Sciences, Engineering, and Technology Innovation (ICoCSETI). IEEE, 2025. https://doi.org/10.1109/icocseti63724.2025.11020106.

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Durrotunnisa, Mohammad Reza Faisal, Radityo Adi Nugroho, Dwi Kartini, Fatma Indriani, and Adam Mukharil Bachtiar. "Classification of Natural Disaster Messages in Social Media using 3D input with 2D/3D CNN BiLSTM." In 2025 International Conference on Computer Sciences, Engineering, and Technology Innovation (ICoCSETI). IEEE, 2025. https://doi.org/10.1109/icocseti63724.2025.11019044.

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Dai, Jiacheng, and Yu Sun. "An Efficient AI Music Generation mobile platform Based on Machine Learning and ANN Network." In 11th International Conference on Signal & Image Processing (SIP 2022). Academy and Industry Research Collaboration Center (AIRCC), 2022. http://dx.doi.org/10.5121/csit.2022.121705.

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The aim of this paper is to provide a solution to the growing need for fresh music to use in media, as adding music can greatly enhance the media’s atmosphere and the viewers’ experience [6]. Our solution to this issue was the creation of a mobile application named MFly that can output music using the sentiment from an inputted message. To test the effectiveness of this new music-generating method, an experiment was conducted in which twenty-three participants inputted a message with a positive and negative sentiment each and recorded whether each outputted musical piece accurately represented
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"GEM 2019 Welcome Messages." In 2019 IEEE Games, Entertainment, Media Conference (GEM). IEEE, 2019. http://dx.doi.org/10.1109/gem.2019.8811559.

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Adekanmbi, Olubayo, Wuraola Oyewusi, Warrie Warrie, et al. "COVNLP: A Multisource COVID-19 Dataset for Natural Language Processing." In International Workshop on Social Impact of AI for Africa 2022. AIJR Publisher, 2024. http://dx.doi.org/10.21467/proceedings.157.2.

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In this work, we propose COVNLP, a novel dataset for natural language processing tasks. The openly available dataset consists of 3,199 de-identified peer-to-peer messages shared across different channels like Whatsapp, SMS and Social media channels from volunteers during the COVID-19 pandemic in Nigeria. The messages were labelled by both participants at submission and independent data annotators after submission under three (3) major themes; message genuity, type and impact. We discovered that the most trusted source of information for the participants during the COVID-19 pandemic were intern
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Pralica, Dejan. "(MULTI)MEDIA LITERACY - PERSPECTIVES IN SERBIA." In eLSE 2016. Carol I National Defence University Publishing House, 2016. http://dx.doi.org/10.12753/2066-026x-16-151.

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The aim of this paper is to analyze the effects of media literacy in Serbia five years after "The Strategy for the Development of the Public Information System in the Republic of Serbia" came into force. Among other things, the "Strategy" proclaimed the introduction of new ICTs in order to contribute to better informing and education for children and youth. "Medijska koalicija" ("Media coalition") and US Agency for International Development (USAID), with the help of Serbian Ministry of Education and Science, started the project in order to encourage and support the democratization of the socie
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Spasojevic, Nemanja, and Adithya Rao. "Identifying actionable messages on social media." In 2015 IEEE International Conference on Big Data (Big Data). IEEE, 2015. http://dx.doi.org/10.1109/bigdata.2015.7364016.

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Ulizko, Mikhail Sergeevich, Aleksey Anatolievich Artamonov, Julia E. Fomina, Evgeniy Vyacheslavovich Antonov, and Rufina Rashitovna Tukumbetova. "Clustering Thematic Information in Social Media." In 32nd International Conference on Computer Graphics and Vision. Keldysh Institute of Applied Mathematics, 2022. http://dx.doi.org/10.20948/graphicon-2022-403-413.

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The constant growth in the number of users of the Internet and the improvement in technical capabilities of communications allow the use of various tools for the rapid notification of the population about the events occurring in the world. Depending on the type of source, models of information dissemination differ. When analyzing the information it is necessary to determine the relationship of signal distribution channels, determination of the primary source, etc. The article examines the dissemination of information messages in open networks using messages on religious topics using visual ana
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Bernhardt, Andy, Tomek Strzalkowski, Ning Sa, Ankita Bhaumik, and Gregorios Katsios. "Does Imageable Language Make Your Tweets More Persuasive?" In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003277.

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Imageability is a psycholinguistic property of words that indicates how quickly and easily a word evokes a mental image or other sensory experience. Highly imageable words are easier to read and comprehend, and, as a result, their use in communications, such as social media, makes messages more memorable, and, potentially, more impactful and influential. In this paper, we explore the relationship between the imageability of messages in social media and their influence on the target audience. We focus on messages surrounding important public events and approximate the influence of a message by
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Buzelin, Arthur, Yan Aquino, Pedro Bento, et al. "Contextual BERT Model for Toxicity Detection in Messaging Platforms." In Encontro Nacional de Inteligência Artificial e Computacional. Sociedade Brasileira de Computação - SBC, 2024. https://doi.org/10.5753/eniac.2024.245275.

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The increasing prevalence of messaging platforms has created new challenges in hate speech detection. Traditional classification models designed for social media posts often fall short in these environments due to the lack of contextual information. This paper presents a novel approach to message classification by integrating contextual data from preceding messages, utilizing a fine-tuned BERT model based on PySentimiento. Our results demonstrate that incorporating preceding messages substantially improves the classification task. The average AUC-ROC increased from 0.691 with the PySentimiento
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Reports on the topic "Media messages"

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Gelernter, Judith. Geo-Coding for the Mapping of Documents and Social Media Messages. Defense Technical Information Center, 2013. http://dx.doi.org/10.21236/ada595532.

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Aruguete, Natalia, Ernesto Calvo, Carlos Scartascini, and Tiago Ventura. Trustful Voters, Trustworthy Politicians: A Survey Experiment on the Influence of Social Media in Politics. Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003389.

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Recent increases in political polarization in social media raise questions about the relationship between negative online messages and the decline in political trust around the world. To evaluate this claim causally, we implement a variant of the well-known trust game in a survey experiment with 4,800 respondents in Brazil and Mexico. Our design allows to test the effect of social media on trust and trustworthiness. Survey respondents alternate as agents (politicians) and principals (voters). Players can cast votes, trust others with their votes, and cast entrusted votes. The players rewards a
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Peucker, Mario, Thomas J. Fisher, and Jacob Davey. Mainstream media use in far-right online ecosystems. Centre for Resilient and Inclusive Societies, 2022. http://dx.doi.org/10.56311/gwlu8673.

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Our research looked at the ways that far-right social media users use mainstream media outlets for their ideological messages. Researchers analysed over 55,000 social media posts from far-right users on Facebook and Gab, and found that all mainstream media outlets, regardless of their political leaning, can be co-opted for ideological messaging.
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O\'Neill, Kristie O'Neill. Living well through food: Examining messages about food in popular Kenyan media. Tiny Beam Fund, 2020. http://dx.doi.org/10.15868/socialsector.37229.

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Kucherawy, M., ed. The Multipart/Report Media Type for the Reporting of Mail System Administrative Messages. RFC Editor, 2012. http://dx.doi.org/10.17487/rfc6522.

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Cartmell, Susanna, Olivia Frost, Alice Mutimer, and Sophie Reeve. Making the Most of the Media. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.027.

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To disseminate policy-relevant messages based on APRA research at country and regional levels, the Information and Communication and Engagement (ICE) team encouraged country teams to build relationships with the media from early on in the programme. This is not something with which APRA researchers had much experience and, subsequently, the approach was taken up by only a few teams. Nevertheless, with support from the ICE team, those teams that pursued active engagement with the media proved very successful. This report reflects on the APRA programme's engagements with the media to identify wh
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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.026.

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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of socia
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Shey Wiysonge, Charles. Does use of local opinion leaders improve professional practice and patient outcomes? SUPPORT, 2016. http://dx.doi.org/10.30846/1608113.

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Opinion leaders are a small number of individuals within a community who have an influence on what the rest of the community does. They are active media users, who interpret the meaning of media messages or content for lower-end media users. Because of their influence, it is thought that opinion leaders may be able to persuade healthcare providers to use the best available evidence when treating and managing patients.
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Paslavskyy, Ihor. INFORMATION AGENCY «INTELLECT»: JOURNALISM OF THE NEW TYPE DURING THE FIRST YEARS OF UKRAINIAN INDEPENDENCE. Ivan Franko National University of Lviv, 2025. https://doi.org/10.30970/vjo.2025.57.13288.

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The article analyzes the rapid processes of reform and transformation of mass media, as well as the radical changes in the media landscape of the national information space during the early years of Ukraine’s independence. It is noted that many mass media outlets, which were once highly rated, either ceased operations or underwent reform and reoriented themselves toward diametrically opposite ideological platforms and thematic focuses. The first among information agencies as a new type of the media project was the «Intellect» information agency. Keywords: The «Intellect» information agency, ma
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Krylova-Grek, Yulia, and Mariya Shyshkina. Blended Learning Method for Improving Students' Media Literacy Level. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4467.

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The paper discusses the issues of improving students' media literacy skills to help them to navigate through an increasingly complex information so- ciety. It reports on a project aimed at applying the blended learning model to boost high school students' media literacy levels. The given model is recognized to have a number of advantages for both teachers (tutors) and learners (students). It is generally accepted that the blended learning method provides students with profound theoretical knowledge and retains the emphasis on practice. Besides, online classes offer a great opportunity to reach
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