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Journal articles on the topic 'Media multitaskers'

Author: Grafiati

Published: 19 February 2023

Last updated: 31 July 2025

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1

Ophir, Eyal, Clifford Nass, and Anthony D. Wagner. "Cognitive control in media multitaskers." Proceedings of the National Academy of Sciences 106, no. 37 (2009): 15583–87. http://dx.doi.org/10.1073/pnas.0903620106.

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Chronic media multitasking is quickly becoming ubiquitous, although processing multiple incoming streams of information is considered a challenge for human cognition. A series of experiments addressed whether there are systematic differences in information processing styles between chronically heavy and light media multitaskers. A trait media multitasking index was developed to identify groups of heavy and light media multitaskers. These two groups were then compared along established cognitive control dimensions. Results showed that heavy media multitaskers are more susceptible to interferenc

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Cain, Matthew S., and Stephen R. Mitroff. "Distractor Filtering in Media Multitaskers." Perception 40, no. 10 (2011): 1183–92. http://dx.doi.org/10.1068/p7017.

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Cain, M. S., and S. R. Mitroff. "Distractor filtering in media multitaskers." Journal of Vision 10, no. 7 (2010): 260. http://dx.doi.org/10.1167/10.7.260.

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Patterson, Michael C. "A Naturalistic Investigation of Media Multitasking While Studying and the Effects on Exam Performance." Teaching of Psychology 44, no. 1 (2016): 51–57. http://dx.doi.org/10.1177/0098628316677913.

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The present study investigated the use of multiple digital media technologies, including social networking platforms, by students while preparing for an examination (media multitasking) and the subsequent effects on exam performance. The level of media multitasking (number of simultaneous media technologies) and duration of study were used as predictors of exam performance in a sample of 441 college students. Analysis of the data indicated that students with low level of media multitasking (0–2 digital technologies) scored significantly better on the exam than students with a high level of med

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Soldatova, G., A. Vishneva, and A. Koshevaya. "Neurocognitive features of children and adolescents with different levels of multitasking." European Psychiatry 65, S1 (2022): S273. http://dx.doi.org/10.1192/j.eurpsy.2022.699.

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Introduction The spread of media multitasking in the modern world determines researcher’s interest in studying the neurocognitive development features of children who strive to act in this mode since childhood (Minear et al., 2013; Uncapher et al., 2016). Objectives The aim is to study neuropsychological profiles of children and adolescents with single-tasking and multitasking. Methods Quasi-experiment was conducted among 154 children of three age groups (7-10; 11-13; 14-16) and included simultaneous tasks performance on a computer and a smartphone. Neuropsychological indicators were studied (

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Ananda, Satrio Dwi, and Herman Dwi Surjono. "Media Multitasking, Perception of Media Use for Families, and Obstacles of Its Use." Jurnal Penelitian Pendidikan IPA 9, no. 2 (2023): 757–61. http://dx.doi.org/10.29303/jppipa.v9i2.3001.

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The occurrence of social changes to the use of technology in everyday life makes multitasking media behavior increasingly potential for families. The use of these media raises various perceptions and assessments. This study aims to understand the behavior of multitasking media in parents as an initial information base for applying technology in parenting programs. This study describes the types of media, time of use, differences in media behaviour and perceptions of parents, barriers to the use of technology during parenting learning to the relationship between the number of barriers and perce

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Lopez, Jesus J., and Joseph M. Orr. "Effects of media multitasking frequency on a novel volitional multitasking paradigm." PeerJ 10 (January 27, 2022): e12603. http://dx.doi.org/10.7717/peerj.12603.

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The effect of media multitasking (e.g., listening to podcasts while studying) on cognitive processes has seen mixed results thus far. To date, the tasks used in the literature to study this phenomenon have been classical paradigms primarily used to examine processes such as working memory. While perfectly valid on their own, these paradigms do not approximate a real-world volitional multitasking environment. To remedy this, as well as attempt to further validate previously found effects in the literature, we designed a novel experimental framework that mimics a desktop computer environment whe

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Minear, Meredith, Faith Brasher, Mark McCurdy, Jack Lewis, and Andrea Younggren. "Working memory, fluid intelligence, and impulsiveness in heavy media multitaskers." Psychonomic Bulletin & Review 20, no. 6 (2013): 1274–81. http://dx.doi.org/10.3758/s13423-013-0456-6.

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Uncapher, Melina R., and Anthony D. Wagner. "Minds and brains of media multitaskers: Current findings and future directions." Proceedings of the National Academy of Sciences 115, no. 40 (2018): 9889–96. http://dx.doi.org/10.1073/pnas.1611612115.

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Media and technology are ubiquitous elements of our daily lives, and their use can offer many benefits and rewards. At the same time, decisions about how individuals structure their use of media can be informed by consideration of whether, and if so how, the mind and brain are shaped by different use patterns. Here we review the growing body of research that investigates the cognitive and neural profiles of individuals who differ in the extent to which they simultaneously engage with multiple media streams, or ‟media multitasking.” While the literature is still sparse, and is marked by both co

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Lin, Lin, and Thomas D. Parsons. "Ecologically Valid Assessments of Attention and Learning Engagement in Media Multitaskers." TechTrends 62, no. 5 (2018): 518–24. http://dx.doi.org/10.1007/s11528-018-0311-8.

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Wiradhany, Wisnu, and Mark R. Nieuwenstein. "Cognitive control in media multitaskers: Two replication studies and a meta-Analysis." Attention, Perception, & Psychophysics 79, no. 8 (2017): 2620–41. http://dx.doi.org/10.3758/s13414-017-1408-4.

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Beuckels, Emma, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, and Patrick De Pelsmacker. "Freedom makes you lose control." European Journal of Marketing 53, no. 5 (2019): 848–70. http://dx.doi.org/10.1108/ejm-09-2017-0588.

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Purpose Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks that require executive control, compared to light media multitaskers (LMMs). This paper aims to investigate whether individual differences between HMMs and LMMs make them respond differently to advertising in a media multitasking context and whether this stems from differences in the ability versus the motivation to regulate one’s attention. This is investigated by manipulating participants’ autonomy over attention allocation. Design/methodology/approach For the first study (n = 85), a between subjects d

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Wiradhany, Wisnu, and Mark R. Nieuwenstein. "Correction to: Cognitive control in media multitaskers: Two replication studies and a meta-Analysis." Attention, Perception, & Psychophysics 80, no. 2 (2017): 608. http://dx.doi.org/10.3758/s13414-017-1456-9.

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Soldatova, G. U., E. Y. Nikonova, A. G. Koshevaya, and A. V. Trifonova. "Media multitasking: from cognitive functions to digital." Современная зарубежная психология 9, no. 4 (2020): 8–21. http://dx.doi.org/10.17759/jmfp.2020090401.

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The article presents the phenomenon of multitasking, representing simultaneous execution of two or more mental operations. Its particular type, media multitasking (MMT), is also considered as a relatively new format for combining various information flows that meets the requirements of the digital environment. The historical perspective of studying multitasking is presented: from individual experiments on the selectivity of attention to the phenomenon of digital everyday life. Modern empirical studies of MMT correlates among the main cognitive functions, including those of “light” and “heavy”

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Ye, Mingqi, Ryo Sakiyama, and Marwa Abdulsalam. "Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach." International Journal of Marketing Studies 14, no. 2 (2022): 98. http://dx.doi.org/10.5539/ijms.v14n2p98.

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This study focuses on media multitasking (MM) tendency while accounting for the heterogeneity of the store visits and purchase behaviors of media multitaskers. We employed a latent class model to identify several consumer segments and investigate the effect of behavioral traits on segment membership. Based on the results, we identified three segments and labeled them Apathetic, E-shopper, and E-buyer segments. Apathetic consumers show no interest in MM, store visits, and online purchases. The E-shopper segment records the highest MM, store visit probability, and low transaction rate, while the

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Wiradhany, Wisnu, Susanne Baumgartner, and Anique de Bruin. "Exploitation–Exploration Model of Media Multitasking." Journal of Media Psychology 33, no. 4 (2021): 169–80. http://dx.doi.org/10.1027/1864-1105/a000303.

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Abstract. Media multitasking has been long considered as a distraction, as something that is inherently negative or irrational. Yet, casual observations and study findings indicate that in the current permanently online, permanently connected society, people still media multitask frequently, sometimes in spite of their knowledge of the costs. In this article, we introduce the exploitation–exploration model of media multitasking (EEMMM), which proposes that media multitasking occurs as a natural part of the waxing and waning of our task engagement: When primary task engagement (exploitation) be

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Zhang, Jie, Tongtong Xue, Shaobo Liu, and Zhijie Zhang. "Heavy and light media multitaskers employ different neurocognitive strategies in a prospective memory task: An ERP study." Computers in Human Behavior 135 (October 2022): 107379. http://dx.doi.org/10.1016/j.chb.2022.107379.

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Lui, K. F. H., and A. C. N. Wong. "Does the disadvantage of media multitaskers in task switching lie in the change of cue or task?" Journal of Vision 13, no. 9 (2013): 649. http://dx.doi.org/10.1167/13.9.649.

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Shukla, Shanu, and Pritee Sharma. "Emotions and Media Multitasking Behaviour among Indian College Students." Journal of Creative Communications 13, no. 3 (2018): 197–211. http://dx.doi.org/10.1177/0973258618790794.

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Media multitasking, a simultaneous consumption of two or more media, is a ubiquitous and popular behaviour among the youth. One of the reasons for its increasing growth is the structural/market-level factors (known as media factors). Although India is a growing technology hub, there have been limited efforts to identify the media multitasking behaviour among the youth in this country. Thus, this study attempts to analyse the prevalence of media multitasking behaviour among the Indian college students and its relationship with their emotions through two methods: self-report and an android-based

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Szumowska, Ewa, Agnieszka Popławska-Boruc, Jakub Kuś, Małgorzata Osowiecka, and Justyna Kramarczyk. "When frequent media multitaskers perform worse and when they do not: The role of self-regulation ability and strategy manipulation." Computers in Human Behavior 83 (June 2018): 184–93. http://dx.doi.org/10.1016/j.chb.2018.01.043.

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Murphy, Karen. "Media-Multitasking." Pacific Journal of Technology Enhanced Learning 2, no. 1 (2019): 19. http://dx.doi.org/10.24135/pjtel.v2i1.35.

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While internet capable technology (ICT) use integrated within the curriculum has been linked to higher test scores, better GPAs and greater learning goal achievement (Kay & Lauricella, 2014), technology use does not always enhance learning. Within learning environments many students use ICT for off-task activities, and this is referred to as media-multitasking (Ophir, Nass, & Wagner, 2009). Unless two tasks are simple and well practiced, people show diminished attention and performance capabilities whilst multitasking due to cognitive limitations. Within educational contexts this expla

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Soldatova, G. U. "Media multitasking as a way of personal adaptation to digital everyday life: the view of parents and teachers." Psychological Science and Education 30, no. 2 (2025): 5–18. https://doi.org/10.17759/pse.2025300201.

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<p><strong>Context and relevance.</strong> In the context of digital transformation of everyday life, the idea of multitasking as a necessary condition for successful activity is increasingly popular. However, there is no unambiguous position on the benefits or harms for the development of children and adolescents of multitasking and its type &ndash; media multitasking (MMT), as well as their effectiveness. <strong>Objective.</strong> The research aims to identify the attitudes of parents and teachers with varying levels of digital competence and user activity

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Hassoun, Dan. "Costly attentions: Governing the media multitasker." Continuum 26, no. 4 (2012): 653–64. http://dx.doi.org/10.1080/10304312.2012.698041.

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Soldatova, Galina U., Svetlana V. Chigarkova, Anastasia G. Koshevaya, and Evgenia Yu Nikonova. "Daily Activities of Adolescents in Mixed Reality: User Activity and Multitasking." Sibirskiy Psikhologicheskiy Zhurnal, no. 83 (2022): 20–45. http://dx.doi.org/10.17223/17267080/83/2.

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This paper explores, through the diary method, the daily activities of adolescents in offline, online, and mixed reality. Particular attention is paid to two new formats of activity: Internet user activity, including hyperconnectivity, and media multitasking, which attract more and more attention from researchers. These types of activities are not only important features of digital socialization, but they also determine a person's transition to a mixed reality. The study involves 125 adolescents aged 14-18 years. In the first stage, the study was conducted on the base of an online service Goog

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Kononova, Anastasia G., and Shupei Yuan. "Take a Break: Examining College Students’ Media Multitasking Activities and Motivations During Study- or Work-Related Tasks." Journalism & Mass Communication Educator 72, no. 2 (2016): 183–97. http://dx.doi.org/10.1177/1077695816649474.

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A survey ( N = 524) examined how frequently college students engage in multitasking with social media, texting/instant messaging (IM), and music while studying/working and what motivates them to multitask with each medium. Four out of five participants multitasked with Facebook and texting/IM, and two out of three multitasked with music. Habit was the strongest motivation for multitasking that positively predicted multitasking frequency. Overall, multitasking with Facebook, texting/IM, and music differed by motivations. Multitasking with music was associated with entertainment and efficiency n

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Ganggi, Roro Isyawati Permata. "Mempersiapkan Pustakawan Multitasking untuk Melayani Pemustaka Generasi Z." Anuva 2, no. 3 (2018): 299. http://dx.doi.org/10.14710/anuva.2.3.299-305.

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Hukum ke lima Ranganathan menyebutkan bahwa perpustakaan merupakan organisasi yang berkembang, tidak hanya berlaku bagi perpustakaan tetapi juga bagi pustakawan. Hal ini dikarenakan maju tidaknya suatu perpustakaan tergantung pada pustakawannya. Pustakawan dituntut dinamis dalam memberikan pelayanan kepada pemustaka. Seiring perkembangan zaman pun pemustaka yang dilayani oleh pustakawan mengalami perubahan karakter. Pemustaka yang nantinya menjadi segmentasi pasar perpustakaan adalah pemustaka dari golongan Generasi Z. Pemustaka Generasi Z ini merupakan pemustaka yang menginginkan informasi re

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Srnic, Vesna, Emina Berbic Kolar, and Igor Ilic. "Memory in Linguistic Narrative vs. Postmodern Multitasked Multimedia Art Memory." Communication, Society and Media 1, no. 2 (2018): 101. http://dx.doi.org/10.22158/csm.v1n2p101.

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<p><em>In addition to the well-known classification of long-term and short-term memory, we are also interested in distinguishing episodic, semantic and procedural memory in the areas of linguistic narrative and multimedial semantic deconstruction in postmodernism. We compare the liveliness of memorization in literary tradition and literature art with postmodernist divisions and reverberations of traditional memorizations through human multitasking and performative multimedia art, as well as formulate the existence of creative, intuitive and superhuman paradigms.</em></p&gt

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Özdemir, Görkem. "Mislim." Maska 38, no. 213 (2023): 19–25. http://dx.doi.org/10.1386/maska_00144_1.

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It is my one and a half year in this city. Quite naturally I met with people from different ways of life and backgrounds within this relatively short time span; I attended live concerts, festivals, film screenings, theatre and dance performances, public happenings etc. However, I think my perception is still unblemished in terms of prejudices toward the cultural scene in Ljubljana. In general, I think it is getting harder and harder to focus our attention on a single thing, but rather we get washed under unfiltered information from many directions, for the benefit of few. Being a multitasker i

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Mrazek, Alissa J., Michael D. Mrazek, Peter C. Carr, et al. "The Feasibility of Attention Training for Reducing Mind-Wandering and Digital Multitasking in High Schools." Education Sciences 10, no. 8 (2020): 201. http://dx.doi.org/10.3390/educsci10080201.

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During academic activities, adolescents must manage both the internal distraction of mind-wandering and the external distraction of digital media. Attention training has emerged as a promising strategy for minimizing these distractions, but scalable interventions that can deliver effective attention training in high schools are still needed. The present investigation used a one-group pre-post design to examine the feasibility and outcomes of a digital attention training course at a public high school. The intervention was delivered with reasonably strong fidelity of implementation, with studen

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Stephan, Abigail, Junyan Tian, and Lesley Ross. "Multitasking in Older Adults’ Daily Activities: A Preliminary Investigation." Innovation in Aging 5, Supplement_1 (2021): 709. http://dx.doi.org/10.1093/geroni/igab046.2653.

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Abstract The ability to multitask, defined as conducting two or more activities simultaneously, is important in daily life. The majority of prior work has examined multitasking in laboratory settings. However, less is known about how multitasking in daily activities is related to older adults’ executive functioning and perceptions of aging. The current study investigated these relationships in a sample of 33 older adults aged 65-81 (M=70.0, SD=3.6). Participants were asked to describe activities they did each day and estimate time spent in each activity across fourteen days; multiple activitie

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N, Zulkifli, Ria Novianti, and Meyke Garzia. "The Role of Preschool in Using Gadgets for Digital Natives Generation." JPUD - Jurnal Pendidikan Usia Dini 15, no. 2 (2021): 221–38. http://dx.doi.org/10.21009/jpud.152.02.

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Digital natives’ generation is inseparable from gadgets, less socializing, lack of creativity and being an individualist. The digital native’s generation wants things that are instant and lack respect for the process. The preoccupation of children with gadgets makes children socially alienated or known as anti-social. Preschool play an important role in the development of the digital native’s generation and in the future can help children use gadgets with parents. As it is known, the digital native’s generation is a kindergarten child. This study aims to determine the role of preschools in hel

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Khatun, Rizwana. "Work from Home in Pandemic - An Indian Perspective." Inverge Journal of Social Sciences 2, no. 3 (2023): 77–95. https://doi.org/10.63544/ijss.v2i3.50.

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With lockdowns consequent to the outbreak of the COVID-19 pandemic, most people were confined to their homes, along with their children and many of the vulnerable elderly. The spill-over effect of the pandemic brought about rampant changes in the lives of all, with working from home being a major one. This study was done to find the perspective and experiences of the Indian workforce after two years of working from home, with many still pursuing the same format. Also, it was intended to assess the personal factors contributing to one’s willingness to continue to work from home post-pandemic. T

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Parveen, Heena. "The Effect of Music on Cognitive Control among Media Multitaskers." Innovare Journal of Education, March 1, 2022, 12–14. http://dx.doi.org/10.22159/ijoe.2022v10i1.43672.

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The objective was to understand the performance differences of heavy and light media multitaskers. Further, the differences across media multitasking groups when the subjects are performing a cognitive task in the presence of music were studied to understand the role of music in cognitive performance in terms of cognitive control. A sample of 300 girl students from the Government schools of Chandigarh in the age range of 14-18 years (mean age= 15.7 years) was taken for the purpose. The media multitasking questionnaire (Ophir et al., 2009) and the Stroop task (Stroop, 1935) were used. The two m

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Colvett, Jackson S., L. Casey Bales, and Janine M. Jennings. "High and Low Media Multitaskers Differ on Cued But Not Voluntary Task Switching." Experimental Psychology, April 23, 2025. https://doi.org/10.1027/1618-3169/a000639.

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Abstract: Media multitasking (i.e., the use of multiple forms of media at the same time) is an increasingly common behavior. As media multitasking requires switching between different forms of media, there has been great interest in its relationship with the ability to switch between tasks. Clear patterns have not emerged in cued task switching, as studies have found that high media multitaskers switch more effectively, switch less effectively, or that there are no differences between high and low media multitaskers. The voluntary task switching paradigm provides an alternate and yet unexplore

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Kobayashi, Kei, Naoya Oishi, Sayaka Yoshimura, et al. "Relationship between media multitasking and functional connectivity in the dorsal attention network." Scientific Reports 10, no. 1 (2020). http://dx.doi.org/10.1038/s41598-020-75091-9.

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Abstract With the development of digital technology, media multitasking behaviour, which is using two or more media simultaneously, has become more commonplace. There are two opposing hypotheses of media multitasking with regard to its impact on attention. One hypothesis claims that media multitasking can strengthen attention control, and the other claims heavy media multitaskers are less able to focus on relevant tasks in the presence of distractors. A total of 103 healthy subjects took part in this study. We measured the Media Multitasking Index (MMI) and subjects performed the continuous pe

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Brand, John, Reina Kato Lansigan, Natalie Thomas, Jennifer Emond, and Diane Gilbert-Diamond. "Completing a Sustained Attention Task Is Associated With Decreased Distractibility and Increased Task Performance Among Adolescents With Low Levels of Media Multitasking." Frontiers in Psychology 12 (February 7, 2022). http://dx.doi.org/10.3389/fpsyg.2021.804931.

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ObjectiveTo assess distracted attention and performance on a computer task following completion of a sustained attention and acute media multitasking task among adolescents with varying self-reported usual media multitasking.MethodsNinety-six 13- to 17-year-olds played the video game Tetris following completion of a Go/No-go paradigm to measure sustained attention in the presence of distractors, an acute media multitasking, or a passive viewing condition. Adolescents completed the conditions on separate visits in randomized order. Sustained attention was measured within the Go/No-go task by me

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Marriner, Scott, Julie Cantelon, Wade R. Elmore, Seth Elkin-Frankston, and Nathan Ward. "Investigating the relationship between media multitasking and executive function within a military population." Cognitive Research: Principles and Implications 10, no. 1 (2025). https://doi.org/10.1186/s41235-025-00634-5.

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Abstract The pervasive nature of media multitasking in the last fifteen years has sparked extensive research, revealing a nuanced but predominantly negative association with executive function. Given the cognitive demands and technological landscape of the modern battlefield, there is a critical interest in understanding how these findings may or may not extend to military members. To understand this relationship, we investigated the hypothesis that self-reported media multitasking behaviors would be negatively associated with performance-based measurements of executive function in a military

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Müller, Silke M., Johannes Schiebener, Matthias Brand, and Magnus Liebherr. "Decision-making, cognitive functions, impulsivity, and media multitasking expectancies in high versus low media multitaskers." Cognitive Processing, May 28, 2021. http://dx.doi.org/10.1007/s10339-021-01029-2.

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AbstractIn several studies, individuals who reported to frequently multitask with different media displayed reduced cognitive performance, for example in fluid intelligence and executive functioning. These cognitive functions are relevant for making advantageous decisions under both objective risk (requiring reflection and strategical planning) and ambiguous risk (requiring learning from feedback). Thus, compared to low media multitaskers (LMMs), high media multitaskers (HMMs) may perform worse in both types of decision situations. The current study investigated HMMs and LMMs in a laboratory s

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Chevet, Guillaume, Thierry Baccino, Annie Vinter, and Véronique Drai-Zerbib. "What breaks the flow of reading? A study on characteristics of attentional disruption during digital reading." Frontiers in Psychology 13 (October 12, 2022). http://dx.doi.org/10.3389/fpsyg.2022.987964.

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Reading is increasingly taking place on digital media, which are vectors of attentional disruption. This manuscript aims to characterize attentional disruption during reading on a computer screen in an ecological environment. To this end, we collected information relating to reader interruptions (number, type, duration, position, mental effort, and valence) and self-caught mind wandering (occurrence, position) throughout the reading session for high and low media multitaskers in their own specific ecological environment, at home. Comprehension of the narrative text was assessed both with surfa

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Parry, Douglas A., and Daniel B. Le Roux. "“Cognitive control in media multitaskers” ten years on: A meta-analysis." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 15, no. 2 (2021). http://dx.doi.org/10.5817/cp2021-2-7.

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In the decade since Ophir, Nass, and Wagner’s (2009) seminal study numerous researchers have investigated possible associations between media multitasking and cognitive control. Extending recent reviews, the present study provides a synthesis of extant research into this association across measurement approachs and cognitive functions. Following a systematic search and selection process, 118 assessments were included in the meta-analysis. Overall, the pooled effect size of the association, across measurement approaches and cognitive control functions, is small. This association is moderated bo

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Luo, Jiutong, Pui-Sze Yeung, and Hui Li. "Impact of media multitasking on executive function in adolescents: behavioral and self-reported evidence from a one-year longitudinal study." Internet Research, December 15, 2021. http://dx.doi.org/10.1108/intr-01-2021-0078.

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Purpose The longitudinal impact of media multitasking on the development of executive function has been understudied, as most of the existing studies are cross-sectional. This longitudinal study addresses this research gap and uses multiple measures, i.e. behavioral and self-reported, to explore the impact of media multitasking on the executive function of Chinese adolescents. Design/methodology/approach This study followed 99 Chinese adolescents (Mage = 14.41, SD = 1.10; 42 boys and 57 girls) for one year using both behavioral (2-back, Stroop Color and Number-letter tasks) and self-reported (

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Ahmed, Sabir, Asmat Ara, and Sanam Tajjamul. "Media Multitasking: An Exploratory Study on Students’ Multiple Media Uses and Behaviours in Karachi." Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi 15 (June 19, 2019). https://doi.org/10.46568/jmcd.v15i0.52.

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The main objective of this research is to discover the media multitasking and multiple media use practices among youth of Karachi. The development and new patterns of usage of mass media technology have born a digital media generation who use multiple devices efficiently when performing two or more tasks. Moreover, these differences proved significant statistically. The purpose of this study is to examine the effectiveness of the degree of multipurpose media usage among youth. Researchers used multistage cluster sampling with 556 students from 18 different educational institutes and conducted

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Le Roux, Daniel B., and Douglas A. Parry. "Investigating differences in the attention distribution strategies of high and low media multitaskers through a two-dimensional game." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13, no. 3 (2019). http://dx.doi.org/10.5817/cp2019-3-2.

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The rapid advancement of mobile computing devices and the ever-growing range of infotainment services they enable have cultivated high levels of media multitasking. Studies have considered the effects of this form of behaviour for cognitive control ability, with findings suggesting that chronic media multitasking is associated with reduced inhibitory control. In this study we advance knowledge in this domain by investigating differences in the attention distribution strategies of high and low media multitaskers (HMMs and LMMs) through a simple, two-dimensional game. 1 063 university students c

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Luo, Jiutong, Hui Li, Pui-sze Yeung, and Chunqi Chang. "The association between media multitasking and executive function in Chinese adolescents: Evidence from self-reported, behavioral and fNIRS data." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 15, no. 2 (2021). http://dx.doi.org/10.5817/cp2021-2-8.

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This study examined the association between media multitasking and executive function in Chinese adolescents by comparing heavy/high and light/low media multitaskers, i.e., HMMs and LMMs, with self-reports, behavioral measures and functional near-infrared spectroscopy (fNIRS). The participants were 12 HMMs (media multitasking scores above the 75th percentile) and 10 LMMs (media multitasking scores below the 25th percentile) chosen from a sample of 61 adolescents. Each participant completed a self-reported questionnaire on executive function and three executive function cognitive tasks: 2-back,

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Manap, Somantri, Sumarsih, Asti P. Kartiwi, and Lilis Karwati. "The Effects of Social Media Networking on the Academic Performances of Students." Rupkatha Journal on Interdisciplinary Studies in Humanities 14, no. 4 (2022). http://dx.doi.org/10.21659/rupkatha.v14n4.23.

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While there are more subtle functional contrasts between current cell phones and exemplary PCs, one distinction is still there: cells are almost consistently with you and allow you to interface with different administrations and organizations at practically anytime and any place. Present-day young people, who are oftentimes alluded to be “advanced locals” or “Homo Zappiens” because of their ability to all the while interacting with different enlightening channels, are being depicted as evolving. All in all, advanced youngsters are multitaskers. Undergraduates and postgraduates are supposedly t

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Yin, Chunxiao, Lirui Li, and Liang Yu. "Why do college students engage in in‐class media multitasking behaviours? A social learning perspective." British Journal of Educational Technology, December 15, 2023. http://dx.doi.org/10.1111/bjet.13422.

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AbstractPeople in modern society are media multitaskers due to portable devices and omnipresent wireless networks, and college students are no exception. Previous studies have indicated that students' media multitasking behaviours in class harm their academic performances, and understanding the reasons for college students' engagement in such behaviour is meaningful. However, the literature takes media multitasking behaviour as an audience behaviour, which ignores the interaction between students and their surroundings. This study fills this gap by emphasizing the role of the social learning p

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Gad, Ehab S., Mohamed A. Abbas, Mahmoud A. Bedair, Olfat E. El-Azabawy, and Shymaa M. Mukhtar. "Synthesis and applications of novel Schiff base derivatives as corrosion inhibitors and additives for improvement of reinforced concrete." Scientific Reports 13, no. 1 (2023). http://dx.doi.org/10.1038/s41598-023-41165-7.

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AbstractThe studied Schiff-base compounds in this work are multitasked investigated as corrosion inhibitors and also, to improve the physical and mechanical properties of reinforced concrete. The efficiency inhibition of the two novel Schiff-base compounds named (DHSiMF) and (DHSiB) for corrosion of carbon-steel in aqueous media of 1 M HCl was assessed via electrochemical methods and loss in weight. FT-IR, 1H-NMR spectra and elemental analysis were used to confirm the structure of such compounds. It was found to have successful inhibition even at low concentrations in tested media, as an incre

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Reddy, Pratusha, Patricia A. Shewokis, and Kurtulus Izzetoglu. "Individual differences in skill acquisition and transfer assessed by dual task training performance and brain activity." Brain Informatics 9, no. 1 (2022). http://dx.doi.org/10.1186/s40708-022-00157-5.

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AbstractAssessment of expertise development during training program primarily consists of evaluating interactions between task characteristics, performance, and mental load. Such a traditional assessment framework may lack consideration of individual characteristics when evaluating training on complex tasks, such as driving and piloting, where operators are typically required to execute multiple tasks simultaneously. Studies have already identified individual characteristics arising from intrinsic, context, strategy, personality, and preference as common predictors of performance and mental lo

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