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Dissertations / Theses on the topic 'Media owners'

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1

Hunsicker, Adam M. "Small Business Owners' Consumer Brand Engagement Strategies in Social Media." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7391.

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Since 2004, the economic relevance of small to medium-sized enterprises (SMEs) in the United States has steadily declined while large-scale enterprises' contributions have increased. Large-scale enterprises have maximized opportunities to engage consumers through social media and have created competitive advantages compared to SMEs. The purpose of this multiple case study was to explore the social media consumer brand engagement strategies leaders of SMEs used to positively affect their brands' equity. Relationship marketing and customer relationship management provided the conceptual framewor
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Dean, Curtis7. "Social Media Marketing Strategies Used by Owners of Small Retail Businesses." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6989.

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Implementing an effective social media marketing strategy campaign to engage customers and increase sales is a challenge for owners of small retail business owners The purpose of this multiple case study was to explore the social media marketing strategies owners of small retail businesses used to increase sales. The conceptual framework for this study was the social media marketing strategy theory. Data were collected from 5 small retail business owners in North Carolina through semistructured, face-to-face interviews and a review of company documents, websites, and social media sites. Data a
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Daugherty, Matthew Lane. "Small Business Marketing Strategies for Physical Therapy Practice Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6196.

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The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial 5 years of business operation. The population included 5 physical therapy business owners in northeastern Florida who had sustained their business for a minimum of 5 years. The conceptual framework for this study was the brand
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Serben, Dion F. "The examination of factors influencing social media usage by African American small business owners using the UTAUT model." Thesis, Capella University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3613968.

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<p> The unified theory of acceptance and use of technology (UTAUT) model has demonstrated the influencing factors for various business technology uses within the organizational system. However, in the context of African American small businesses (AASB), there was very little evidence of research to determine factors affecting the intention to use social media based on the UTAUT model. This quantitative study investigated factors that were expected to influence the intention of AASB owners to use social media based on modified constructs of the UTAUT model. The modified constructs represented s
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Jacobson, Nike. "The journalistic aim in Ghana : A qualitative study of Ghanaian journalists’ desire to be the voice of the voiceless and how media owners affect the journalistic work." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5768.

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The bachelor thesis ‘The journalistic aim in Ghana” is a study of what aims Ghanaian journalists have with their work. Furthermore it explores if the professional identity of journalists differ depending on if they work for state or privately owned newspapers. The bachelor thesis also looks at how Ghanaian journalists use ethics in their work and how media laws have affected journalism in Ghana. In total 20 interviews have been made of which 10 are presented. The result of the bachelor thesis shows that the journalists interviewed all expressed an urge to help develop the country of Ghana and
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Ashenafi, Abate. "The Framing of the 2005 Ethiopian National Election by Privately Owned Print Media Outlets in Ethiopia." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-20223.

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Luo, Xueying. "Does Ownership Matter in Ethnic Media Firms? The Economic Goals of Media Firms for Ethnic Groups and Media Firms Owned by Ethnic Groups." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1352921143.

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Pratt, David Camak. ""Too many olives in my martini" W.C. Fields and Charles Bukowski as postmodern carnival kings /." Bowling Green, Ohio : Bowling Green State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1212601300.

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Mahmoud, Siham Mukhtar. "Evaluating and enhancing websites : a case study of an Eritrean state owned media website - shabait.com." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49952.

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Thesis (MPhil)--Stellenbosch University, 2004.<br>ENGLISH ABSTRACT: The Ministry of Information of Eritrea is basically aimed at providing the society with news, information, education and entertainment. In addition to its service presentation through radio, TV and printed press the Ministry of Information has taken the initiative to present its services in the digital way by publishing a website known as shabait.com. But as the technique is new to the country as well as to the organization, it is to be expected that there will be inaccuracies in the way the website was designed. Hence, e
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Mello, Tsebiso Lisbeth. "Usage of Twitter by state-owned enterprises to communicate with customers: A case of Transnet South Africa." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/32862.

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Social media is proving to be a critical factor for firms moving towards digital marketing strategies. Substantial economic advantage is gained when companies make use of social media platforms such as Twitter to modernise their businesses and start interactive communication with their target market. Social media can have a great impact on the efficiency and performance of state-owned enterprises, which are often plagued by information irregularities that compromise information disclosure and lower the standards of accountability within the state-owned enterprises. Without social media, custom
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Kotele, Mothepane. "An investigation into the journalistic identities of news workers at the state owned Lentsoe La Basotho/Lesotho Today Newspaper." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002903.

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Informed by the political economy framework and the public service role of media in democracy, the main objective of the study was to use in-depth semi-structured interviews to understand news-workers’ professional journalistic identities in relation to their status as government employees and the understanding of their public service role as outlined in the paper’s mission statement. The main interest was to understand the complexity of negotiating these role identities. Through reference to the theories of journalism professionalism, the study highlighted the extent to which news-workers in
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Richards, Trudie (Trudene Lorraine) Carleton University Dissertation Journalism and Communication. "The cost of coal: the Westray mine explosion, May 9, 1992; an examination of the relationship between the mine owner, the media and the community." Ottawa, 1994.

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Papatheodorou, Fotini. "Broadcasting and politics in Greece, 1936-1987." Thesis, Queen Mary, University of London, 1991. http://qmro.qmul.ac.uk/xmlui/handle/123456789/28955.

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The purpose of this thesis is to analyse and explain the organization of Greek broadcasting, and particularly its relationship to the state and politics. The study begins with the introduction of state-owned radio in 1936 and ends with the abolition of the state monopoly and the introduction of private local radio by a Socialist government in 1987. Through a mainly chronological structure the study examines the development of Greek radio and television set against major developments in the sphere of politics from the inter-war period until the late 1980s. These developments include the establi
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Mlotshwa, Khanyile Joseph. "An interrogation of the representation of the San and Tonga ethnic ‘minorities’ in the Zimbabwean state-owned Chronicle, and the privately owned Newsday Southern Edition/Southern Eye newspapers during 2013." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018546.

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This study critically interrogates representations of the San and Tonga in the Chronicle and the NewsDay Southern Edition/Southern Eye newspapers in 2013. It makes sense of how these representations and the journalistic practices that underwrite them position the ethnic groups as ‘minorities’ - in relation to other ethnic groups - within the discourses of Zimbabwean nationalism. Underpinned by a constructionist approach (Hall, 1997), the study makes sense of the San and Tonga identities otherwise silenced by the “bi-modal” (Ndlovu- Gatsheni, 2012: 536; Masunungure, 2006) Shona/Ndebele approach
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Coertzen, André Bernard. "An enquiry into the competition structure in the South African newspaper industry / André Coertzen." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4705.

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The South African newspaper industry has not changed much over the past fifteen years since democracy. Although the government has with very good intentions declared that the media, and especially the print media, should be accessible to all the people of the country, it has not materialised and most of the media is still focused on one or the other group of the population only. The government also involved the big media companies, when they implemented the Media, Development and Diversity Agency (MDDA), in an attempt to try to communicate with all the people of the country, especially people
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Birdsong, Daniel R. "Who Owns the Blank Slate? The Competition for News Frames and Its Effect on Public Opinion." Cincinnati, Ohio : University of Cincinnati, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc_num=ucin1243299972.

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Thesis (Ph.D.)--University of Cincinnati, 2009.<br>Advisor: Barbara A. Bardes. Title from electronic thesis title page (viewed July 29, 2009). Keywords: News Frames; media; president; public opinion. Includes abstract. Includes bibliographical references.
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Moyo, Chelesani. "A critical history of the rise and fall of the first ever independently owned Matabeleland publication in Zimbabwe : the case of The Southern Star." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013273.

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This research is premised on the understanding that alternative forms of media emerge to deal with specific ideological projects and, as such, must be seen as satisfying a specific need at a specific point in time. Using the case of a weekly newspaper, The Southern Star which was in circulation from January 2012 to June 2012, this study sought to understand the factors that led to the establishment of the newspaper, what it sought to achieve, how it went about putting that into practice, its message in relation to debates emanating from the ‘Matabeleland Question’ and also the factors that led
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Judie, Chache. "An exploratory study on the use of social media as a business networking tool : the case of four female-owned fashion retail businesses in the Stellenbosch area, Cape Town." University of the Western Cape, 2015. http://hdl.handle.net/11394/4748.

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Magister Commercii - MCom<br>One major contribution to entrepreneurship in the past decade is the introduction of social media, which has changed the way in which businesses are operated. It is argued that using social media has signalled a departure for many businesses from the tradition of word-of- mouth advertising of products and services. Furthermore, it has been suggested that social media has become a crucial mechanism of promoting products owing to its potential of reaching many people as well as being cost effective. Following this line of thought, it can be argued that social media p
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Mungonge, Goliath. "A case study of strategic leadership in the creation and development of a privately owned newspaper in Zambia." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1003854.

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Roles of various constituent elements of Strategic Leadership address deep and continuing issues relating to the creation and development of any organization. What is required to help firms successfully navigate the dynamics and uncertain environment in which they compete today to be successful is addressed. The founding in July 1991 of The Post, a privately owned Zambian newspaper, provided a unique opportunity to investigate the roles that various constituent elements of strategic leadership have played in its success. This is largely because much is already known about how state-owned media
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Dumm, Elena. "Show No Weakness: An Ideological Analysis of China Daily News Coverage of the 2019 Hong Kong Protests." Wittenberg University Honors Theses / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1617884910805174.

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Mukundu, Rashweat. "A critical discourse analysis of the coverage of operation "Restore Order" (Operation Murambatsvina) by Zimbabwe's weekly newspapers, the state-owned The Sunday Mail and the privately owned The Standard, in the period 18 May to 30 June 2005." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002925.

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On May 16 2006 the government of Zimbabwe embarked on a clean-up programme of urban centres, destroying informal human settlements and informal businesses. This operation, which the government called operation "Restore Order", resulted in the displacement of nearly one million people and left thousands of families homeless. This study is a discussion and an analysis of the coverage of the clean-up operation by two of Zimbabwe's leading Sunday newspapers, The Sunday Mail and The Standard. The Sunday Mail is owned by the Zimbabwe government and The Standard is privately owned and perceived to be
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Kawamoto, Victor Tamura. "Nomeação de presidente de empresas estatais pelo Governo Federal e reação do mercado medida pelo retorno das ações ordinárias: estudo de evento da Petrobrás e do Banco do Brasil." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/20803.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-01-30T11:56:16Z No. of bitstreams: 1 Victor Tamura Kawamoto.pdf: 2113445 bytes, checksum: b53bc04369536a3ed39ca13f873c8e7d (MD5)<br>Made available in DSpace on 2018-01-30T11:56:16Z (GMT). No. of bitstreams: 1 Victor Tamura Kawamoto.pdf: 2113445 bytes, checksum: b53bc04369536a3ed39ca13f873c8e7d (MD5) Previous issue date: 2018-01-24<br>According to the existing literature, the disclosure of relevant facts to the market represents an important instrument in the evaluation of investors for the formation of the price of securities trad
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Christian-Daniels, Seaira B. "Diversity without Inclusion: A Comparative Analysis of the Production Value, Content, and Diversity of Co-owned Spanish and English-language Television Network News Broadcasts." Ohio University Honors Tutorial College / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1399550738.

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Marjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.

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Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look
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Davies, Llewellyn Willis. "‘LOOK’ AND LOOK BACK: Using an auto/biographical lens to study the Australian documentary film industry, 1970 - 2010." Phd thesis, Canberra, ACT : The Australian National University, 2018. http://hdl.handle.net/1885/154339.

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While much has been written on the Australian film and television industry, little has been presented by actual producers, filmmakers and technicians of their time and experiences within that same industry. Similarly, with historical documentaries, it has been academics rather than filmmakers who have led the debate. This thesis addresses this shortcoming and bridges the gap between practitioner experience and intellectual discussion, synthesising the debate and providing an important contribution from a filmmaker-academic, in its own way unique and insi
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Duong, Phuoc Tra My <1991&gt. "WHAT MAKES OPPO SUCCEED IN THE VIETNAM MARKET? Background of the study Vietnam has become an emerging country and attractive retail market in the globe (Deloitte, 2014). Modern retail platform was introduced and have been blooming in Vietnam such as convenience stores, special stores and shopping centers (Trinh & Tran, 2014). The country is in the progress of transforming into digital economy, evidenced through high growth in electronic commerce and customer interaction through social network, etc. (Cameron et al., 2019). According to the Statista (2020), number of smartphone users in Vietnam was nearly 36 million in the end of 2019 and it is expected at 43 million by 2022. The growth in smartphone market was captured at 84% in 2017 and 95% of people in the cities have owned smartphone while the percentage of people with smartphone usage in rural area is reached up 68% (Nielsen, 2019). One of the attractive points in smartphone market is high population based with more than 94 million people (General Statistics Office, 2020). Vietnamese people spent more time reading news, playing games and conducting social interactions through social media network (Appota, 2018). These factors promote the entry of giant smartphone and electronic manufacturers such as Samsung and LG. Samsung has penetrated Vietnam for a long time and the Korean manufacturers established some factories in the country to enjoy lower tax rate and attractive labor cost (Sturgeon & Zylberberg, 2016)." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17718.

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Rationales Currently, Vietnamese people have variety of product choice in smartphone market. The survey conducted by Q&Me (2018) revealed top smartphone brands in Vietnam, including Apple, Samsung, Oppo, Xiaomi and Nokia, in which the first three smartphone brands have gained high brand recognition from the respondents. Key competitive advantage of Apple is luxurious and strong proud-to-have image while Samsung is positioned as a band of quality and design and Oppo is more famous in term of its camera features (Q&Me, 2018). However, Apple has not been setup its official store in Vietnam while
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Bláhová, Kateřina. "Vztah vlastnictví a zpravodajských obsahů. Kvantitativní obsahová analýza bilancí let 2019 a 2020 v českých médiích." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-448134.

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This master's thesis explores the relationship between news content and owners of print and online media publishers in the Czech Republic. In the recent decade, the Czech media scene has been subject to a phenomenon called oligarchisation, a process when vast most majority of international owners were gradually replaced by local media moguls who also do business in other sectors than the media. The theoretical part of the thesis looks at the media oligarchisation in the Central and Eastern Europe and associated threats to the standards of journalism and democracy per se. The empirical part off
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Santos, Marisa Gonçalves dos. "Plano de owned media marketing digital para as farmácias Sacoor." Master's thesis, 2020. http://hdl.handle.net/10400.26/36641.

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No seguimento do estágio curricular realizado no Grupo de Farmácias Sacoor, o presente relatório tem como objetivo desenvolver um plano de owned media em marketing digital para esta instituição. Os principais objetivos passam por obter uma experiência no mundo profissional, conseguir aplicar os conhecimentos teóricos obtidos ao longo do curso e sobretudo adquirir novas competências na área do Marketing Digital. A ascensão das tecnologias digitais, como a internet, veio mudar radicalmente o marketing, obrigando as organizações a alterarem a forma como conduzem o seu negócio. Atualmente, o rec
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FEI, Tsui, and 費翠. "Ethical Consumerism in Taiwan Through the Study of Consumption Practices and Owned Media Mobilization." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/40346882969112357312.

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博士<br>世新大學<br>傳播研究所(含博士學位學程)<br>103<br>The study of consumer movements has been paid little attention academically, especially the challenge which consumer movements face from global free trade agreements, which both adversely and favorably affect every consumer society in economic, political, social and cultural aspects. Contemporary consumerism implies social justice, ecological protection, and humanitarian concerns combined into one to fight against global capitalism. We believe that ethical consumerism (or political consumerism) is a rose by any other name. Taiwan, being a country with pre
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Comella, Lynn. "Selling sexual liberation: Women -owned sex toy stores and the business of social change." 2004. https://scholarworks.umass.edu/dissertations/AAI3152682.

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This study considers the history and cultural specificity of women-owned sex stores in the United States, and the particular model of sexual retailing that has evolved alongside these businesses—what I refer to as the Good Vibrations model, a “tasteful,” educationally based, and quasi-therapeutic approach to selling sex toys designed to appeal “especially but not exclusively” to women. Drawing upon extensive participant observation research, in-depth interviews, and archival materials, I examine how discourses of sexual liberation, education, feminism, and consumer-capitalism coalesce within t
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Lopes, Diana Filipa Francisco. "O impacto dos Owned e Earned Media no Brand Equity, Intenção de Compra e WOM, em destinos turísticos." Master's thesis, 2020. http://hdl.handle.net/10316/94687.

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Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia<br>A presente investigação tem como objetivo estudar o impacto dos Social Media no Valor que os consumidores atribuem à marca, assim como a sua possível influência na intenção de compra e na Word of Mouth. Assim, o objetivo primordial deste estudo é analisar, no âmbito dos destinos turísticos e do ponto de vista do consumidor, as relações hipoteticamente positivas que se estabelecem entre estas variáveis.Para dar resposta aos objetivos e questões da investigação, foi desenvolvido um estudo quantitativo com recurso a um qu
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CHEN, KUANG-LU, and 陳光陸. "An exploratory study using y17 to demonstrate an example of media promotion of a government owned privately managed organization." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/32950426858071255085.

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碩士<br>國立臺灣藝術大學<br>應用媒體藝術研究所<br>93<br>Abstract For a long time, our government supports the most of education budgets in Taiwan. In today’s constantly changing and society progress, the development of education becomes diversely and liberally. To adapt this situation, our government should reallocate the purpose and business model for education with a wider view and promote the cooperation between government and non-government organizations that activate the education resources. In the early 80’s, “privatization” becomes a popular solution to help it removes abuses in modern government owned en
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Mungonge, Goliath. "A case study of strategic leadership in the creation and development of a privately owned newspaper in Zambia /." 2007. http://eprints.ru.ac.za/1638/.

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Thesis (M.B.A. (Rhodes Investec Business School)) - Rhodes University, 2008.<br>A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)
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Caldwell, Leah Monical. "The Syrian private media and discourse of the development of the Syrian national economy." Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-05-1078.

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In 2001, Syria opened its media outlets to private ownership for the first time in over forty years. This thesis conducts a critical discourse analysis of the economic coverage of the sole Syrian political daily newspaper al-Watan and asks how media liberalization in Syria is more so emblematic of pro-market economic reforms as opposed to media reform. In this sense, it is the economic content of al-Watan that signifies how a private media outlet – under the guiding force of “red lines” and other regulatory mechanisms, yet financially “liberated” via advertising revenue and wealthy regime-fri
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Yu, Ching Fang, and 余靜芳. "The Relationships among Propensity of Trust , Trustfulness , Perception of Risks and Intention of Trust on Personal Property Fiduciary:A study of the Owners and Top Executives of Small and Median Size Enterprises in Southern Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/15324300647136190411.

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碩士<br>國立高雄大學<br>高階經營管理碩士在職專班(EMBA)<br>98<br>Trust business in Taiwan has been developed for more than ten years. Due to the economic development and social transformation in recent decades more and more people choose the trustee to manage their personal properties so as to make their portfolio more efficiently. Various trust products have been introduced one after another, financial anagement then provides diverse features. Especially, it is quite flexible in the practice of personal property trust ” bearing the necessity of investigation. Therefore, this study surveyed the investors intentio
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Mwangi, Susan W. "The impact of commercialisation of the media on the content of the conglomerate-owned community newspapers in South Africa: study of four community newspapers form the Caxton CTP Publishers stable." Thesis, 2008. http://hdl.handle.net/10539/4765.

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This dissertation draws on empirical research in the print media to consider the impact of commercialisation on the content ferried in community newspapers. The central argument of market driven theories (Badalsty, 1992; Howley, 2005; Bagdikian, 2004) is that the negative effects of commercial interests and dependency on advertisers can be felt on the news pages. In light of what Gillmor (2004:4) refers to as “corporatisation of journalism” this research explores the various issues and themes discussed in four Johannesburg-based community newspapers, namely, Alex News, Diepkloof Urban N
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Hart, Thomas Bongani. "Community radio : the beat that develops the soul of the people? : a case study of XK fm as a SABC owned community radio station and its role as a facilitator of community based development." Thesis, 2011. http://hdl.handle.net/10413/6346.

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This study is concerned with the potential of a community radio station under the ownership of the South African Broadcasting Corporation (SABC) in being a facilitator and social actor of community-based development. XK fm is a radio station run by members of the !Xun and Khwe (two ethnic San communities), but owned and governed by the SABC. It was established to preserve and protect the cultures, languages and histories of the two communities as well acting as a facilitating and promoter of development. The focus of this research is on the examination of the station‘s day-to-day development p
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Dhawraj, Ronesh. "A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platform." Thesis, 2019. http://hdl.handle.net/10500/26232.

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Abstracts in English, Zulu and Afrikaans<br>This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform t
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