Relevant bibliographies by topics / MEDIA PERSON

Academic literature on the topic 'MEDIA PERSON'

Author: Grafiati
Published: 18 August 2021
Last updated: 31 May 2022

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Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Journal articles on the topic "MEDIA PERSON":

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Kryvega, Lyudmyla. "Person in Modern Media Space." CulturologicalBulletin: ScienceandTheoreticalYearbookofNyzhniaNaddniprianshchyna (the Lower Dnieper Ukraine) 2, no. 40 (2019): 87–91. http://dx.doi.org/10.26661/2413-2284-2019-2-40-10.

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s, Manickavasagam. "A Digital Media Person in you “How to Win Media Strata and Influence People”." Journal of Advanced Research in Journalism & Mass Communication 05, no. 04 (October 31, 2018): 1–8. http://dx.doi.org/10.24321/2395.3810.201812.

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Humphrey, Aaron. "User Personas and Social Media Profiles." Persona Studies 3, no. 2 (December 13, 2017): 13. http://dx.doi.org/10.21153/ps2017vol3no2art708.

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In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).
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Guschwan, Matthew. "Broadcast media: live and in-person." Soccer & Society 17, no. 3 (October 19, 2015): 332–50. http://dx.doi.org/10.1080/14660970.2015.1082760.

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Sin, Wonseon. "Qualitative Growth of One-Person Media." Korean Society of Culture and Convergence 43, no. 1 (January 31, 2021): 409–25. http://dx.doi.org/10.33645/cnc.2021.01.43.1.409.

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McBride, Donald L. "What do you say to those in the Spotlight of the News Media?" Journal of Pastoral Care 46, no. 1 (March 1992): 19–21. http://dx.doi.org/10.1177/002234099204600105.

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Notes differences between a “public person” and a “limited public person” and how the differences impact media treatment. Offers specific advice to pastoral caregivers who may be called upon to provide support to those limited public persons who may find themselves in the media spotlight.
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Lewis, Sarah, Robb Lindgren, Shuai Wang, and Roy D. Pea. "Learning With Media." Journal of Media Psychology 31, no. 3 (July 2019): 128–36. http://dx.doi.org/10.1027/1864-1105/a000235.

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Abstract. Digital media, such as interactive video, games, and immersive worlds, offer rich visual perspectives, often allowing one to experience events through another’s eyes. While prior research indicates that considering alternative perspectives facilitates understanding, little is known about how media-enhanced perspectives affect learning processes for higher-order concepts that require synthesis of ideas and making inferences such as reasoning about problems in science. Two experiments used digital video of a science instructional event to investigate features of visual perspective on engagement and knowledge construction. Study 1 showed that an embodied first-person viewpoint achieved using a head-mounted camera better supported learning than a traditional third-person view of the same event. In Study 2, applying a motion algorithm to both a first-person and third-person video allowed us to isolate the effects of viewpoint and camera motion. While the addition of artificial motion benefited learning for third-person viewers, only motion that is aligned with the actor’s actions and affect enhances first-person viewing. Findings are considered in terms of how certain media position learners in relation to educational content. Specifically, we argue that media features such as viewpoint and motion can be configured in ways to create “fields of potential action” that engage viewers and optimize conditions for learning.
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Makans, Leonīds. "SEVERAL TACTICAL AND LEGAL ASPECTS OF PRELIMINARY MEASURES OF SEARCHING MISSING PERSONS." Administrative and Criminal Justice 2, no. 83 (September 20, 2018): 4. http://dx.doi.org/10.17770/acj.v2i83.3455.

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The article deals with the problems of searching missing persons and inviolability of private life of a person, namely, how proportionate, and reasonable is the publication of sensitive data of a person in the mass media when disappearance of a person reported. Analysis of the statistical indicators of the searching of missing persons gives basis for the conclusion that a significant number (80%) of persons reported as missed, in fact they are not such, but without warning their relatives were absent for various reasons – somewhere stayed late, left their place of residence for other reasons, went abroad. Nevertheless, photographs and other sensitive data of such persons are published in the mass media. Moreover, there was an opinion on the need to bring to administrative responsibility those who left the place of residence without warning their relatives. On the author’s opinion, one of the reasons for the unjustified use of the media for searching for persons and violating the privacy of a person is the poor performance of the preliminary searching measures for clarify the circumstances and causes of disappearance. The article also proposes to amend the definition of the missing person, clarify the essence of the notion of “to declare a search”, the procedure and officials authorized to declare such a search, and also introduce the category “Persons who have lost contact with relatives”.
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Lee, Carmen, and Dennis Chau. "‘I’m not a tech person’." Pragmatics and Society 12, no. 5 (December 31, 2021): 805–27. http://dx.doi.org/10.1075/ps.20049.lee.

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Abstract This study contributes to existing research on polymedia by probing into what we call academic polymedia, investigating the constant availability of interpersonal, professional, and social media for constructing scholarly personas. Drawing on the technobiographical narratives of a group of Hong Kong bilingual academics, we analyze academics’ perceptions of their media choices as situated in their professional polymedia environments. In particular, we examine how choices between public and private media shape academic persona development, and the way polymedia engagement impacts the participants’ language choice for academic purposes. This study sheds light on existing research on workplace discourse and identity in sociolinguistics by offering a polymedia dimension that draws on people’s media ideology in developing their professional identities.
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Yoon, Jisup, Jung-Mi Ma, Sun-sup So, and Seongbae Eun. "1 Person Media Based on Person Wide Web for Preventing Privacy Risk." KIPS Transactions on Computer and Communication Systems 5, no. 10 (October 31, 2016): 339–46. http://dx.doi.org/10.3745/ktccs.2016.5.10.339.

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You might also be interested in the extended bibliographies on the topic 'MEDIA PERSON' for particular source types:
Journal articles Dissertations / Theses Books

Dissertations / Theses on the topic "MEDIA PERSON":

1

Kärrholm, Dan, and Henrik Johansson. "Person till person kommunikation : Sociala mediers inverkan på det uppkopplade samhället." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12737.

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Denna kandidatuppsats undersöker eventuella risker för person till person kommunikation som kan härstammar i användning av moderna tekniken och de sociala medierna. Syftet är att ta reda på vilka konsekvenser som förekommer när man överkonsumerar modern teknik och diverse sociala medier (t.ex. Facebook, Twitter, instagram och Myspace). Undersökningen kommer sedan ligga till grund för ett gestaltningsarbete där fokusen ligger på att söka en teknik som kan förbättra kommunikationen person till person genom att introducera personer inför ett problem som enbart kan lösas genom person till person kommunikation inom gruppen.
This bachelor thesis examines the potential risks of face to face communication that may occur during the use of modern technology and social media. The aim is to find out what kind of impact may occur when people over consume modern technology and various types of social media (e.g. Facebook, twitter, Instagram and Myspace). The study will then form a base for a digital game witch will focus on finding a way technology can improve communication face to face. The game will introduce the players to a problem that only can be solved by working and communicate with each other.
2

DeCamp, Philip (Philip James). "Data visualization in the first person." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/79301.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, February 2013.
Cataloged from PDF version of thesis. "February 2013."
Includes bibliographical references (p. 103-107).
This dissertation will examine what a first person viewpoint means in the context of data visualization and how it can be used for navigating and presenting large datasets. Recent years have seen rapid growth in Big Data methodologies throughout scientific research, business analytics, and online services. The datasets used in these areas are not only growing exponentially larger, but also more complex, incorporating heterogeneous data from many sources that might include digital sensors, websites, mass media, and others. The scale and complexity of these datasets pose significant challenges in the design of effective tools for navigation and analysis. This work will explore methods of representing large datasets as physical, navigable environments. Much of the related research on first person interfaces and 3D visualization has focused on producing tools for expert users and scientific analysis. Due to the complexities of navigation and perception introduced by 3D interfaces, work in this area has had mixed results. In particular, considerable efforts to develop 3D systems for more abstract data, like file systems and social networks, have had difficulty surpassing the efficiency of 2D approaches. However, 3D may offer advantages that have been less explored in this context. In particular, data visualization can be a valuable tool for disseminating scientific results, sharing insights, and explaining methodology. In these applications, clear communication of concepts and narratives are often more essential than efficient navigation. This dissertation will present novel visualization systems designed for large datasets that include audio-video recordings, social media, and others. Discussion will focus on designing visuals that use the first person perspective to give a physical and intuitive form to abstract data, to combine multiple sources of data within a shared space, to construct narratives, and to engage the viewer at a more visceral and emotional level.
by Philip DeCamp.
Ph.D.
3

Reyes, David James. "Online tutor training: An alternative to person-to-person training." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2622.

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This project examines the creation of an online tutor training Web site designed to teach those tutors at the California State University, San Bernardino's Learning Center who cannot attend tutor training in person. The training Web site utilizes the instructional design ADDIE model.
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Spinda, John S. W. "The Third-Person and First-Person Effects of Sports Fandom." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1240600224.

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Braun, Catherine Colletta. ""I'm really not a technology person" digital media and the discipline of English /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1141781398.

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Braun, Catherine Colletta. "“I’m really not a technology person”: digital media and the discipline of English." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1141781398.

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Jain, Parul. "Entertainment Media Narratives and Attitude Accessibility: Implications for Person Perception and Health Communication." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306380075.

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Zezulkova, Marketa. "Whole person hermeneutic media learning in the primary classroom : an intercultural grounded philosophy." Thesis, Bournemouth University, 2015. http://eprints.bournemouth.ac.uk/24520/.

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Media education and media literacy research and practice arguably incline towards reductionism by being focused on a single medium (e.g. film) or a group of media (e.g. digital) and by being predominantly preoccupied with learners’ reasoning and critical thinking. Moreover, whilst literacy theory and practice is no longer seen as a causal factor but rather an enabling one (as equally discovered by this research), the direct correlation between critical and creative media literacy and individuals’ as well as society’s wellbeing seems to dominate academic, public, policy, and educational debates. Much research has therefore aimed at adapting media literacy education, which had mostly been developed at the secondary level, to younger children and primary classrooms whilst neglecting education as a staged progress and the multidimensional developmental as well as sociocultural changes novice learners arguably undergo within the first years of compulsory education. There indeed are many valuable studies about media literacy education at primary level that address these issues, yet they are often country specific and conducted in one school or one classroom. This interdisciplinary and intercultural classroom research was instead interested in the current and potential ‘media learning’ – defined as intentional and naturally occurring learning about any media with, from, in, or even without the physical presence of, any media source – and was carried out in two Czech and two US public primary (lower elementary) schools across the first three grades with six to nine/ten year olds and their teachers. The research explored media’s role in the child’s in- and outof- school collective and individual thoughts, actions, feelings, and relationships, whilst asking how the child learnt, and could learn, about media within these processes and how the teacher facilitated, and could facilitate, such media learning. ‘Grounded philosophy’ was developed as a philosophy-led, flexible and responsive research methodology suitable for intercultural inductive research that, although being grounded in participants’ individual and collective sociocultural-historical context, is capable of arriving to transferrable and holistic conceptual understanding – or ‘a grounded philosophy’ that asks ‘what is’ as well as ‘what could be’. The methodology itself represents an original contribution to knowledge. In total, twelve classrooms were observed of which the twentyfour teachers together with specialised and managerial staff were interviewed, and sixty-five children (thirty-three girls and thirty-two boys) were involved in photo-elicitation group and individual interviews. The research discovered that, firstly, the teachers aimed to holistically address the whole learner, which was believed to be achievable only through acknowledging and drawing upon the child’s unique historicity. Secondly, the child’s media life was situated within his or her holistic system in which every experience was interconnected and dialogic – their past, present and future whole being and becoming, individual and collective media experience, classroom and media learning, as well as the diverse media platforms, texts, and practices – and thus hermeneutic. Such hermeneutic experience was an unfinalisable learning experience of which long-term value is arguably difficult to immediately evaluate, and thus instead of the adult judging the child’s media life from reductionist and cause-and-effect perspectives while teaching objective truths about media, the learner shall be guided by the teacher through learning to reflect on his or her own individual and collective media experience. The original argument therefore is for replacing reductionist media-centric with holistic and hermeneutic experience-centric research and educational approach to the primary school child’s learning that blends classroom and media experiences into one continuous and dialogic whole person learning. Honouring formal education as a staged process and primary education as a foundation of lifelong learning, the proposed (media and classroom) learning proceeds critical and creative media literacy education by building a foundation for lifelong learning about media.
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Jeong, Irkwon. "An "other based" approach for examining the third-person effect hypothesis." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1116708315.

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Thesis (Ph. D.)--Ohio State University, 2005.
Title from first page of PDF file. Document formatted into pages; contains xiii, 156 p.; also includes graphics. Includes bibliographical references (p. 147-156). Available online via OhioLINK's ETD Center
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Anderson, Justin E. "The Effect of Presumed Media Influence on College Athletes." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/2941.

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In this article, I examine the notion that perceptions of media have a perceived effect on performance and morale on both the athlete and the team. I test this idea on a sample of college athletes at Nicholls State University (N=94), at the end of the 2011-2012 school year. Findings show that the presumed media influence is displayed in the context of athletics and that there are some indirect effects from one's perceptions of how their teammates were portrayed in the media. Research found that positive media had a perceived effect on the team but not on ones' self. Findings also showed that positive and negative media can be a predictor of overall team performance. Nothing was found to support the idea that positive or negative media had an impact on personal performance or morale. Nothing was found that gave credence to the fact that perception of media whether positive or negative has an impact on personal or team morale.
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Books on the topic "MEDIA PERSON":

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Dohle, Marco. Third-Person-Effekt. Baden-Baden: Nomos, 2013.

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Grossberger, Lewis. Read my clips: Media person cuts up. New York: Random House, 1991.

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Andsager, Julie L. Self versus others: Media, messages, and the third-person effect. Mahwah, NJ: Lawrence Erlbaum Associates, 2007.

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Korte, Barbara, and Frédéric Regard. Narrating "precariousness": Modes, media, ethics. Heidelberg: Winter, 2014.

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Rutenbeck, Jeffrey B. Tech terms: What every telecommunications and digital media person should know. Amsterdam: Elsevier Focal Press, 2006.

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Easley, Alexis. First person anonymous: Women writers and Victorian print media, 1830-70. Aldershot, Hants, England: Ashgate, 2004.

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Wolf, Susanne. Medienwirkungen aus Rezipientensicht: Third-Person-Wahrnehmung in sozialen Netzwerken. München: R. Fischer, 2008.

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Naab, Thorsten. Naive Medientheorien und Third-Person Perception: Eine Untersuchung zur Integrierbarkeit beider Konzepte. Baden-Baden: Nomos, 2013.

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Blinova, Olʹga. Persony mass--media. Moskva: Sluzhba politicheskoĭ informat͡s︡ii i konsulʹtat͡s︡ii "T͡S︡entr", 1998.

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Bonn, Moritz J. Media and the protection of young persons. Bonn: Inter Nationes, 1999.

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Book chapters on the topic "MEDIA PERSON":

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Hutchinson, Tom A. "Digital Media and Medicine." In Whole Person Care, 107–14. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59005-9_14.

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Rasmussen, Terje. "Encircling the Person." In Personal Media and Everyday Life, 16–41. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137446466_2.

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Baer, Brian James. "Queer first-person life writing in post-Soviet Russia." In Queering Russian Media and Culture, 19–39. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003042358-2.

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Parihar, Shubhendra S., and Puneet Rai. "Social Media Uses Among Youths and Matured Person." In Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation, 428–37. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-64861-9_37.

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Oh, Seong Joon, Rodrigo Benenson, Mario Fritz, and Bernt Schiele. "Faceless Person Recognition: Privacy Implications in Social Media." In Computer Vision – ECCV 2016, 19–35. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-46487-9_2.

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Grimshaw-Aagaard, Mark. "Presence and Biofeedback in First-Person Perspective Computer Games." In Foundations in Sound Design for Interactive Media, 78–94. New York, NY : Routledge, 2019. | Series: Sound design series; volume 2: Routledge, 2019. http://dx.doi.org/10.4324/9781315106342-4.

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Lau, Wilfred W. F., Allan H. K. Yuen, and Albert Chan. "Variable-Centered and Person-Centered Approaches to Studying the VARK Learning Style Inventory." In New Media, Knowledge Practices and Multiliteracies, 207–16. Singapore: Springer Singapore, 2014. http://dx.doi.org/10.1007/978-981-287-209-8_19.

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Dohle, Marco, and Uli Bernhard. "Third-Person Effect and Influence of Presumed Media Influence Approach Revisited." In Political Communication in the Online World, 103–18. New York, NY : Routledge, 2016. | Series: Routledge research in political communication ; 13: Routledge, 2015. http://dx.doi.org/10.4324/9781315707495-8.

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Wilińska, Monika. "An Older Person and New Media in Public Discourses: Impossible Encounters?" In Human Aspects of IT for the Aged Population. Design for Aging, 405–13. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20892-3_40.

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Simonson, Mary. "Finding Meaning in Intermedial Gaps." In Beyond Media Borders, Volume 2, 3–31. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-49683-8_1.

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Abstract Media is generally conceptualized as any communicative conduit that conveys ideas or meaning between one place or person and another. However, media products—and particularly intermedial products—do not always transmit meanings and ideas smoothly. This chapter explores a series of historical and contemporary media objects and performances that do not facilitate “successful” transfers of meaning, partly due to their intermedial configurations. Each of these media objects and performances both conceal and reveal, either accidentally as a byproduct of experimentation with the medium’s modalities or purposefully as an aesthetic, social, or cultural intervention. The author argues that these concealments and intermedial “gaps” generate new modes of expression, new artistic experiences for audiences and performers, and new conceptual understandings of existing genres and media.

Conference papers on the topic "MEDIA PERSON":

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Diaz, Robinson, John Prieto, Jeferson Pardo, Camilo Zambrano, Alvaro Uribe-Quevedo, Enit Godoy, and Byron Perez-Gutierrez. "Development of a first person shooter game controller." In 2015 IEEE Games Entertainment Media Conference (GEM). IEEE, 2015. http://dx.doi.org/10.1109/gem.2015.7377253.

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Vicencio-Moreira, Rodrigo, Regan L. Mandryk, and Carl Gutwin. "Balancing multiplayer first-person shooter games using aiming assistance." In 2014 IEEE Games, Media, Entertainment (GEM) Conference. IEEE, 2014. http://dx.doi.org/10.1109/gem.2014.7048086.

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Mehrabi, Ninareh, Thamme Gowda, Fred Morstatter, Nanyun Peng, and Aram Galstyan. "Man is to Person as Woman is to Location." In HT '20: 31st ACM Conference on Hypertext and Social Media. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3372923.3404804.

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Kaiser, Rene, Marcus Thaler, Andreas Kriechbaum, Hannes Fassold, Werner Bailer, and Jakub Rosner. "Real-time Person Tracking in High-resolution Panoramic Video for Automated Broadcast Production." In 2011 Conference for Visual Media Production (CVMP). IEEE, 2011. http://dx.doi.org/10.1109/cvmp.2011.9.

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Selyutin, Andrey A. "Media Person As The Basic Notion Of New Communicative Reality." In III PMMIS 2019 (Post mass media in the modern informational society) "Journalistic text in a new technological environment: achievements and problems". Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.02.52.

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Peacocke, Margaree, Robert J. Teather, Jacques Carette, and I. Scott MacKenzie. "Evaluating the effectiveness of HUDs and diegetic ammo displays in first-person shooter games." In 2015 IEEE Games Entertainment Media Conference (GEM). IEEE, 2015. http://dx.doi.org/10.1109/gem.2015.7377211.

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Lin, Lan, Dan Liu, Xudong Li, Feng Zhang, and Mao Ye. "Person re-identification based on viewpoint correspondence pattern." In 2017 14th International Computer Conference on Wavelet Active Media Technology and Information Processing (ICCWAMTIP). IEEE, 2017. http://dx.doi.org/10.1109/iccwamtip.2017.8301461.

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Aohan, Liu. "The Impact of Person–Supervisor Value Incongruence on Newcomers’ Work Alienation." In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.185.

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Negini, Faham, Regan L. Mandryk, and Kevin G. Stanley. "Using affective state to adapt characters, NPCs, and the environment in a first-person shooter game." In 2014 IEEE Games, Media, Entertainment (GEM) Conference. IEEE, 2014. http://dx.doi.org/10.1109/gem.2014.7048094.

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PENG, LIANG, PING KUANG, FAN LI, and XIAOFENG GU. "An Efficient Person Reid Methed Based on Knowledge Distillation." In 2019 16th International Computer Conference on Wavelet Active Media Technology and Information Processing (ICCWAMTIP). IEEE, 2019. http://dx.doi.org/10.1109/iccwamtip47768.2019.9067557.

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Reports on the topic "MEDIA PERSON":

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Park, Suyoun, and Jinsook Hwang. Effect of One Person Fashion/Beauty Media Use on Media Attitude and Appearance Management. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1707.

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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on pre­vious research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Martínez, Déborah, Cristina Parilli, Carlos Scartascini, and Alberto Simpser. Let's (Not) Get Together!: The Role of Social Norms in Social Distancing during COVID-19. Inter-American Development Bank, February 2021. http://dx.doi.org/10.18235/0003044.

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While effective preventive measures against COVID-19 are now widely known, many individuals fail to adopt them. This paper provides experimental evidence about one potentially important driver of compliance with social distancing: social norms. We asked each of 23,000 survey respondents in Mexico to predict how a fictional person would behave when faced with the choice about whether or not to attend a friend's birthday gathering. Every respondent was randomly assigned to one of four social norms conditions. Expecting that other people would attend the gathering and/or believing that other people approved of attending the gathering both increased the predicted probability that the fictional character would attend the gathering by 25% in comparison with a scenario where other people were not expected to attend nor to approve of attending. Our results speak to the potential effects of communication campaigns and media coverage of, compliance with, and normative views about COVID-19 preventive measures. They also suggest that policies aimed at modifying social norms or making existing ones salient could impact compliance.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Dodel, Matías, Florencia Fascioli, and Inés Méndez. El acceso a Internet en personas con discapacidad visual. INFORME FINAL DE PROYECTO. Grupo de Trabajo en Ciudadanía Digital, December 2021. http://dx.doi.org/10.22235/info.dv2021.

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El presente informe expone los principales resultados obtenidos en el marco del proyecto Internet access for people with visual disabilities: Skills and market needs, llevado adelante por el grupo de investigación Internet of People (IoP) del Departamento de Comunicación de la Universidad Católica del Uruguay. Este proyecto buscó hacer foco en uno de los ejes menos frecuentes en la literatura sobre desigualdades digitales: las discapacidades sensoriales, particularmente la visual. Las tecnologías digitales tienen gran potencial para generar un impacto positivo en la vida de las personas ciegas y con baja visión, pero la falta de accesibilidad a estas tecnologías y al contenido que ellas transmiten puede provocar, por lo contrario, serias barreras. Los objetivos específicos del estudio estuvieron orientados, por un lado, a medir y sistematizar cuáles son los intereses y las barreras que encuentran las personas con discapacidad visual cuando deciden usar Internet. En este sentido, se indagó qué quieren las personas con ceguera y baja visión cuando usan Internet, qué tipo de contenidos buscan y cuáles son las motivaciones detrás del uso de Internet en su vida cotidiana. Por otro lado, y asumiendo inicialmente que el acceso a Internet puede ser una restricción para esta población, el proyecto buscó indagar en cómo acceden a esta tecnología las personas con discapacidad visual y qué herramientas asistivas median —o no median— este acceso. El proyecto fue llevado adelante entre marzo de 2017 y marzo de 2020, con el financiamiento del Carolan Research Institute. Contó con la participación de un equipo multidisciplinario integrado por personas con y sin discapacidad sensorial. A través de un abordaje metodológico cuantitativo y cualitativo, la investigación buscó contribuir a problematizar el acceso a la tecnología por parte de las personas con discapacidad, sus principales motivaciones, intereses y barreras.
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NARYKOVA, N. A., S. V. KHATAGOVA, and Yu R. PEREPELITSYNA. PEJORATIVE WORDS IN GERMAN MASS-MEDIA IN NOMINATIONS OF POLITICIANS. Science and Innovation Center Publishing House, April 2022. http://dx.doi.org/10.12731/2077-1770-2021-14-1-3-57-68.

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One of the main functions of mass media is influence on public opinion. So emotionally-painted lexical means are widely used in mass media in relation to leading politicians who are the centre of political arena. They are exposed to the frequent criticism, a negative estimation. The present article is devoted to the consideration of pejorative lexicon which is applied in nominations for heads of states. An empirical material of research were electronic newspapers and editions: Der Spiegel, Die Zeit, Sueddeutsche Zeitung, Der Tagesspiegel, taz, Die Welt, Gegenblende. As the basic methods of research are the following: the componental analysis, the lexico-semantic analysis, the stylistic analysis. The result of research revealed, that in German mass media there is a significant amount of persons names pejorative colouring. They express censure, disrespect, sneer, hatred, antipathy, condemnation, mistrust and so on. There main word-formations for persons nominations are composition, a derivation with using of suffixes and subsuffixes, attributive word-combinations, metaphorically-metonymical way. The materials of the research work can be used in the course of learning German language, at the practical training in oral speech, and also in the course of lexicology, general and aspect lexicography.
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McVey, Molly. The Public Persona of Nelson R. Mandela: A Study of U.S. Print Media Narratives. Portland State University Library, January 2000. http://dx.doi.org/10.15760/etd.6576.

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Sampson, Paula B. Social Media or Personal Selling? Strategy for Successful Sales of Student Projects. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-23.

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Halych, Valentyna. SERHII YEFREMOV’S COOPERATION WITH THE WESTERN UKRAINIAN PRESS: MEMORIAL RECEPTION. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11055.

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The subject of the study is the cooperation of S. Efremov with Western Ukrainian periodicals as a page in the history of Ukrainian journalism which covers the relationship of journalists and scientists of Eastern and Western Ukraine at the turn of the XIX-XX centuries. Research methods (biographical, historical, comparative, axiological, statistical, discursive) develop the comprehensive disclosure of the article. As a result of scientific research, the origins of Ukrainocentrism in the personality of S. Efremov were clarified; his person as a public figure, journalist, publisher, literary critic is multifaceted; taking into account the specifics of the memoir genre and with the involvement of the historical context, the turning points in the destiny of the author of memoirs are interpreted, revealing cooperation with Western Ukrainian magazines and newspapers. The publications ‘Zoria’, ‘Narod’, ‘Pravda’, ‘Bukovyna’, ‘Dzvinok’, are secretly got into sub-Russian Ukraine, became for S. Efremov a spiritual basis in understanding the specifics of the national (Ukrainian) mass media, ideas of education in culture of Ukraine at the end of XIX century, its territorial integrity, and state independence. Memoirs of S. Efremov on cooperation with the iconic Galician journals ‘Notes of the Scientific Society after the name Shevchenko’ and ‘Literary-Scientific Bulletin’, testify to an important stage in the formation of the author’s worldview, the expansion of the genre boundaries of his journalism, active development as a literary critic. S. Yefremov collaborated most fruitfully and for a long time with the Literary-Scientific Bulletin, and he was impressed by the democratic position of this publication. The author’s comments reveal a long-running controversy over the publication of a review of the new edition of Kobzar and thematically related discussions around his other literary criticism, in which the talent of the demanding critic was forged. S. Efremov steadfastly defended the main principles of literary criticism: objectivity and freedom of author’s thought. The names of the allies of the Ukrainian idea L. Skochkovskyi, O. Lototskyi, O. Konyskyi, P. Zhytskyi, M. Hrushevskyi in S. Efremov’s memoirs unfold in multifaceted portrait descriptions and function as historical and cultural facts that document the pages of the author’s biography, record his activities in space and time. The results of the study give grounds to characterize S. Efremov as the first professional Ukrainian-speaking journalist.

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